---
title: Amazon Display Ads Reviews
meta_title: 'Amazon Display Ads Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 32 reviews by the users' company size, role or industry to
  find out how Amazon Display Ads works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 32
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---

# Amazon Display Ads Reviews
**Vendor:** Amazon  
**Category:** [Display Advertising Software](https://www.g2.com/categories/display-advertising)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 32
## About Amazon Display Ads
Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.



## Amazon Display Ads Pros & Cons
**What users like:**

- Users appreciate the **hassle-free usability** of Amazon Display Ads, enjoying effective budget control and product recommendations. (5 reviews)
- Users love the **affordability** of Amazon Display Ads, appreciating the access to a wide range of budget-friendly products. (1 reviews)
- Users love the **easy-to-use interface** of Amazon Display Ads, enabling customizable KPI dashboards and data slicing. (1 reviews)
- Users value the **cost-saving features** of Amazon Display Ads, appreciating the flexibility in budget management. (1 reviews)
- Users value the **excellent service** of Amazon Display Ads, appreciating its hassle-free experience and diverse affordable products. (1 reviews)
- Interface Usability (1 reviews)
- Options (1 reviews)
- Reporting (1 reviews)
- Setup Ease (1 reviews)
- Simple (1 reviews)

**What users dislike:**

- Users find **reporting interface complexity** and setup difficulties challenging, impacting their overall experience with Amazon Display Ads. (2 reviews)
- Users find the **setup process overly complicated** , suggesting that it needs simplification for better usability. (2 reviews)
- Users find the **cost structures expensive** and the setup process complicated, hindering a smooth advertising experience. (2 reviews)
- Users find the **setup process complicated** , expressing a desire for a more streamlined and simplified experience. (1 reviews)
- Users face challenges with the **dependency on the Amazon platform** , limiting their advertising flexibility and control. (1 reviews)
- Limited Creativity (1 reviews)
- Limited Features (1 reviews)
- Limited Targeting (1 reviews)
- Slow Internet Speed (1 reviews)
- Slow Performance (1 reviews)

## Amazon Display Ads Reviews
  ### 1. Powerful Targeting, Closed-Loop Attribution, and Strong Retargeting

**Rating:** 4.0/5.0 stars

**Reviewed by:** Velmurugan P. | Team Coordinator, Marketing and Advertising, Enterprise (> 1000 emp.)

**Reviewed Date:** February 25, 2026

**What do you like best about Amazon Display Ads?**

High Purchase Intent Targeting
Closed-Loop Attribution
On-Amazon + Off-Amazon Reach
Strong Retargeting Capabilities
Self-Service + Managed Options

**What do you dislike about Amazon Display Ads?**

Limited Audience Transparency
Less Creative Flexibility
Reporting Interface Complexity

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Problem: Reaching Shoppers at the Moment of Purchase Intent

What Amazon Solves:
It uses real shopping behavior (searches, product views, cart activity, purchases) instead of just demographic or interest data.

Benefit:
I can target people who are actively shopping — not just browsing content — which increases conversion rates and improves ROAS.

  ### 2. Amazon advertising

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alicia I. | Teacher, Education Management, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2024

**What do you like best about Amazon Display Ads?**

I like the online benefits of Amazon and the fast results.

**What do you dislike about Amazon Display Ads?**

Sometimes customers don't do a full search.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Help customers that search my tutor business with ads that appear in related shopping results and product pages.
It helps me reach new customers
and make your brand and products stand out with engaging creative formats.

  ### 3. Simple Advertising Option

**Rating:** 3.0/5.0 stars

**Reviewed by:** Jennifer L. | Customer Service Representative, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2019

**What do you like best about Amazon Display Ads?**

It's an easy option for writers just getting started with advertising their books. It is a relatively easy process. You are able to narrow your target more than some options.

**What do you dislike about Amazon Display Ads?**

Lack luster results.  I didn't as much of a difference in my sales as expected. I think the se;ection of key words could be better. More guidance with the wording of the ad might be bennefical.

**Recommendations to others considering Amazon Display Ads:**

Think carefully about the amount of your bid

**What problems is Amazon Display Ads solving and how is that benefiting you?**

When I ran my ad on Amazon.com I never saw any impressions on the reports. Since I've run the ad on Amazon UK I have seen some impressions but not the number I was hoping for. Benefits include easy set up and tracking of results, and it's a more affordable option than many ad campaigns. 

  ### 4. Biggest user base for your personalised ads

**Rating:** 4.0/5.0 stars

**Reviewed by:** Sreha P. | Lead - Talent Acquisition, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 17, 2024

**What do you like best about Amazon Display Ads?**

They have a huge user base and also lot of data points around it

**What do you dislike about Amazon Display Ads?**

Dependency to use Amazon platform for selling

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Gave us huge user data base whom we target for ads

  ### 5. Powerhouse of online retail advertising

**Rating:** 4.5/5.0 stars

**Reviewed by:** Abhishek P. | Business Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 01, 2023

**What do you like best about Amazon Display Ads?**

I love the easy to use interface of amazon advertising. It allows me to see performance by setting up my own KPI metric dashboard. Also, different cuts and slices of data is possible while the ads are running.

**What do you dislike about Amazon Display Ads?**

I would wish to see large duration of data as sometimes we ought to compare performance basis LYSP. But current platform gives ads data of last 3 months only. Like to like comparison on the platforms gets tougher.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Tuning performance of our search and display ads and monitoring campaign pacing. This helps to closely monitor campaign on the seg targets and objectives. This is where I currently use the platform.

  ### 6. " Amazing Plateform for Advertisement"

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vishal G. | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 05, 2023

**What do you like best about Amazon Display Ads?**

Amazon Advertising provided the best services regarding Business advertising.
For advertisement using the Display Advertising, Video Advertising for the connect peoples & Client target. Amazon Advertising help to grow our business and organisations through the advertisement.
Amazon Advertising teams working very well to grow our business and organisations.

**What do you dislike about Amazon Display Ads?**

As user nothing to say dislike about the Amazon Advertising.it is very good plateform for the Advertisement our business & product.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Amazon Advertising resolved my business advertising problems through the Video , display & Sponsored advertising.It is very useful for me our organisation & Bussiness.

  ### 7. Good returns on Investment

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rohit K. | Deputy Manager Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 19, 2023

**What do you like best about Amazon Display Ads?**

My product got a lot of eyeballs and I was not expecting this much of return initially but when the ads started getting me conversion I was extremely happy. I was able to target the right audience for my product.

**What do you dislike about Amazon Display Ads?**

Setting up of the campaign seems a bit too tough, the complicated process can be streamlined. Also the cost for bidding is a little too high, if the same can be reduced, it would be perfect for e commerce companies.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Helps mei showcase the properties of my product seamlessly, the video get good impressions people are tend to watch the USP of my product which in turn have increased the sales

  ### 8. Most Effective Experience: Hands Down!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 12, 2023

**What do you like best about Amazon Display Ads?**

The biggest plus point of Amazon Advertising for me is its hassle free usability and effective experience. Be it the terms of fee payment or customer reach, I faced no issues with Amazon Advertising whatsoever.

**What do you dislike about Amazon Display Ads?**

As of now, I'm yet to encounter any negative or down side while using Amazon Advertising? Also, I'm pretty sure things will move only in upward direction in upcoming times.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

One of the biggest issues that I was facing until now, was the declining number of sales. All credit to Amazon Advertising's reach, my sales have not only significantly improved but I'm able to adjust my budgets with more ease.

  ### 9. Increase your business revenue by maximizing sales through Amazon advertising

**Rating:** 4.0/5.0 stars

**Reviewed by:** Arpit G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 13, 2023

**What do you like best about Amazon Display Ads?**

It provides visibility over amazon search results and helps small businesses to gain edge over large businesses.
Easy interface and self set-up of KPIs which I want to track

**What do you dislike about Amazon Display Ads?**

Sharing historical data option is missing which I would have liked it n the product so that I can analyse old data also

**What problems is Amazon Display Ads solving and how is that benefiting you?**

It helps me target the right audience with right campaign so that I am able to maximize my ROI amd recover my cost as well

  ### 10. Easy to Get Started the Advertising on Amazon of his Product

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sudhanshu G. | Sr. SEO Executive, Enterprise (> 1000 emp.)

**Reviewed Date:** July 19, 2023

**What do you like best about Amazon Display Ads?**

I like the Amazon Adverting  becasuse get the many options for ads. and Easy to control your budget.

**What do you dislike about Amazon Display Ads?**

Competition is very high on Amazon Advertising because i saw the change  the ads when i refresh the page.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Increase the aweness of my Product through Amazon Advertising and it is really beneficial for me because people buy direct our product on Amazon.

  ### 11. Affordable and Best

**Rating:** 4.5/5.0 stars

**Reviewed by:** Shilpi K. | Senior SEO Executive - SEO, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 20, 2023

**What do you like best about Amazon Display Ads?**

Amazon is a great platform for the advertisment of the product. It shows a wide range of good, afforadable and cheap product. Service are hessle free and excellent.

**What do you dislike about Amazon Display Ads?**

There is a lots of Competition. But actually nothing to dislike about amazon.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

It shows the results according to customer's requirement. A well established setup between the customer and seller.

  ### 12. Amazon products are modest and cost effecitive

**Rating:** 4.0/5.0 stars

**Reviewed by:** Shrishti s. | Sr Seo Excutive , Small-Business (50 or fewer emp.)

**Reviewed Date:** July 23, 2023

**What do you like best about Amazon Display Ads?**

I like the amazon product they always provide genuine item, always show genuine products advertisement.

**What do you dislike about Amazon Display Ads?**

I didn't found such problems, still they can use more attractive advertising options.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Using amazon platform I got better customer responce to my product, I got the best platform where I can improve my sell.

  ### 13. Amazing platform for advertising

**Rating:** 5.0/5.0 stars

**Reviewed by:** Deepti T. | Sr. SEO Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 19, 2023

**What do you like best about Amazon Display Ads?**

I am a digital marketer and i do product launch often for clients  i used it to boost the product sale and revenue

**What do you dislike about Amazon Display Ads?**

Nothing for now it is the best for me and tem

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Its help me to reach user and advertise the product

  ### 14. Amazon Advertising is Great place

**Rating:** 4.5/5.0 stars

**Reviewed by:** Hrithik S. | Associate, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 18, 2023

**What do you like best about Amazon Display Ads?**

It helps user to sell their products while using Amazon as a brand

**What do you dislike about Amazon Display Ads?**

Sometimes it might be time consuming to load ads.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

It helps sellers to finally publish their products so it reaches to the consumers and helps sellers to grow their products as a industry

  ### 15. Best Ever Traffic With Better Response From Customer

**Rating:** 5.0/5.0 stars

**Reviewed by:** Purusottam D. | Director And Chief Business Development Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 15, 2023

**What do you like best about Amazon Display Ads?**

Focus On The Right Product To The Right Person That They Want To Get, So , Increase In sales and Branding Among People

**What do you dislike about Amazon Display Ads?**

Nothing To Say, There Are Many things I like For My Business

**What problems is Amazon Display Ads solving and how is that benefiting you?**

In Increasing The Traffic And Creation Of My Own Brand Among People

  ### 16. Amazing Platform  for Advertising

**Rating:** 4.5/5.0 stars

**Reviewed by:** Pankaj P. | Assistant Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 25, 2023

**What do you like best about Amazon Display Ads?**

Best Platform to inhance the sell of product online. It's easy and user friendly

**What do you dislike about Amazon Display Ads?**

Nothing for now it's a good platform for advertising

**What problems is Amazon Display Ads solving and how is that benefiting you?**

It help me to reach the right customer in this online space and enhance my ROI.

  ### 17. Enhanced experience fro you performance campaign

**Rating:** 4.5/5.0 stars

**Reviewed by:** Avneet K. | Social Media & Influencer Marketing Lead, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 19, 2023

**What do you like best about Amazon Display Ads?**

That we can do good targeting on the basis of buying behavioura

**What do you dislike about Amazon Display Ads?**

The Set up process is a bit complicated which could be more simplified

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Helps to reachout high intent customers due to which i get better conversion results.

  ### 18. Great experience, but exploration is the key.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jayesh K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 11, 2023

**What do you like best about Amazon Display Ads?**

Amazon advertising worked great for us largely due to the available distribution. The data with Amazon helps you Target we'll.

**What do you dislike about Amazon Display Ads?**

The cost structures that Amazon offers aren't great.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

It has a good sales reach. Helps with distribution

  ### 19. Best Platform to launch Advertise product

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sumit S. | Senior SEO Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 19, 2023

**What do you like best about Amazon Display Ads?**

It's Display ad help us to boost the product sale and reached to maximum people.

**What do you dislike about Amazon Display Ads?**

Nothing for now. It is at the best stage

**What problems is Amazon Display Ads solving and how is that benefiting you?**

To genrate traffic and increse the product sell

  ### 20. Good platform to use shopping.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ram J. | Data Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 21, 2023

**What do you like best about Amazon Display Ads?**

This is very convenient and recommend required products.

**What do you dislike about Amazon Display Ads?**

Sometime slowness have to face due to traffic.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

It shows different ads, which helps to reduce manual efforts.

  ### 21. Marketing at it's best

**Rating:** 5.0/5.0 stars

**Reviewed by:** Anandi J. | Graphic Designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 28, 2023

**What do you like best about Amazon Display Ads?**

Gain more visibility  and attract customers

**What do you dislike about Amazon Display Ads?**

Disturbs the scrolling due to suggestions

**What problems is Amazon Display Ads solving and how is that benefiting you?**

It's solving the purpose of product visibility

  ### 22. Good Ad Platform, but Not As Premium As the Hype

**Rating:** 4.0/5.0 stars

**Reviewed by:** Joe K. | Digital Camapign Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 24, 2022

**What do you like best about Amazon Display Ads?**

Having a partnership with Amazon Ads allows us to sell the big brand name ad placements for Amazon, IMDb and Twitch, as well as access to Amazon's "premium" first party data.

**What do you dislike about Amazon Display Ads?**

Amazon's platform has a lot of pain points and performance is not as good as they hype it up to be. Selecting specific placements can be confusing, targeting data is not very detailed, using vendors of theirs and contacting support reps is a nightmare and the ad policy team is very inconsistent.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Selling ad space on Amazon-owned platforms for cleints who are wanting to advertise on their big brand name platforms and/or have access to using Amazon's first party data.

  ### 23. Efficient way of shopping

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sunny C. | Github Campus Expert , Mid-Market (51-1000 emp.)

**Reviewed Date:** July 29, 2020

**What do you like best about Amazon Display Ads?**

First of all, 
From consumer point of view
Amazon adds are genuine while others sites when redirect through the link uses that intermediate path that is somewhat
awful (Take more time to load and multiple steps in between).
From seller point of view
They have to pay less more that and get better reach to consumer.

**What do you dislike about Amazon Display Ads?**

Nothing, but it sometimes shows more relevant items that I wanted to shop, based on the past shop search history.
If someone wants to remove Amazon Display ads, it doesn't clear, so it is another problem that everyone faces mainly.

**Recommendations to others considering Amazon Display Ads:**

Guys, go for it
It is the trusted and reputed organization.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Basically, the problem is to install app and then search and to much stuff.
But in that case, simply search once and it shows the products when doing some other work, it was really cool, just open it and buy.

  ### 24. Easy to setup and delivers a fair amount of traffic.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 05, 2021

**What do you like best about Amazon Display Ads?**

They display relevant products with enough information based on what I might be interested in.

**What do you dislike about Amazon Display Ads?**

I haven't found anything that I don't like yet, need to review more ads to make a decision.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

People searching for relatable products on Amazon get served with the best for them helping to put the right products in front of the right people.

  ### 25. it's a fairly intuitive platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** James C. | Director of Advertising Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 20, 2020

**What do you like best about Amazon Display Ads?**

very powerful platform for utilizing the Amazon platform and beyond

**What do you dislike about Amazon Display Ads?**

Amazon can tend to take over anything on its platform and it's tough to use data across other platforms

**Recommendations to others considering Amazon Display Ads:**

try it out and see how you like it compared to other programmatic tools

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Ability to reach our target audience on Amazon as well as across a larger programmatic network

  ### 26. Amazon Display Ads Review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Vishal M. | SEO Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 30, 2021

**What do you like best about Amazon Display Ads?**

One of the best network to advertise your products.

**What do you dislike about Amazon Display Ads?**

It isn't easy to get approval. Your ads should be genuine.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Got more conversion for products that I'd promoted on this network.

  ### 27. One of the best display ads

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vishal M. | Search Engine Optimization Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 11, 2021

**What do you like best about Amazon Display Ads?**

You can put amazon display ads to your blog and earn affiliate commision from them. Better than any ads.

**What do you dislike about Amazon Display Ads?**

You won't approve ads easily. You should need to improve it

**Recommendations to others considering Amazon Display Ads:**

Yes i will definently recommend it to all.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

It is better than any ad network like adsense & media.net

  ### 28. Shopping relevant ads- hit or miss?

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2020

**What do you like best about Amazon Display Ads?**

In most cases, the Amazon Display ads are in tune with what it understands I'm shopping for, so this can be very helpful to find what I need but also give me options I hadn't considered.

**What do you dislike about Amazon Display Ads?**

There are also times the ads are completely off base from what I'm shopping for, so that can be both funny and frustrating

**Recommendations to others considering Amazon Display Ads:**

In most cases, the Amazon Display ads are in tune with what customers needs.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

In most cases, the Amazon Display ads are in tune with what it understands I'm shopping for, so this can be very helpful to find what I need but also give me options I hadn't considered.

  ### 29. Amazon ads review for beginners

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aashna B. | Content Producer, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2020

**What do you like best about Amazon Display Ads?**

The ease of access and visibility to the audience

**What do you dislike about Amazon Display Ads?**

The cost of putting up the ad is much higher than other mediums

**Recommendations to others considering Amazon Display Ads:**

Just consider your options first according to the industry and your advertising budget

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Reaching to a diverse range of audience to market our services

  ### 30. Granular targeting capability

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 04, 2020

**What do you like best about Amazon Display Ads?**

Granular targeting capability helps to reach specific audience

**What do you dislike about Amazon Display Ads?**

Lack of details on how audiences were breaker down by segments

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Increase the reach and brand awareness

  ### 31. Reach Millions of Amazon shoppers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jess C. | Bank Teller, Real Estate, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 08, 2018

**What do you like best about Amazon Display Ads?**

Makes it easy for customers to buy directly from AD.

**What do you dislike about Amazon Display Ads?**

Not much I don't dislike. I get the traffic.

**What problems is Amazon Display Ads solving and how is that benefiting you?**

boosting product visibility

  ### 32. New innovative way to present ads

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** December 08, 2018

**What do you like best about Amazon Display Ads?**

New innovative way to attract customers 

**What do you dislike about Amazon Display Ads?**

Need minimum investment to procure the ads

**Recommendations to others considering Amazon Display Ads:**

Easy to setup and  low cost

**What problems is Amazon Display Ads solving and how is that benefiting you?**

Creative way to promote the advertisement 


## Amazon Display Ads Discussions
  - [What is Sizmek used for?](https://www.g2.com/discussions/what-is-sizmek-used-for)
  - [What forms of advertising does Amazon use?](https://www.g2.com/discussions/what-forms-of-advertising-does-amazon-use)
  - [How do Amazon display ads work?](https://www.g2.com/discussions/how-do-amazon-display-ads-work)
  - [What are the features of display advertisement?](https://www.g2.com/discussions/what-are-the-features-of-display-advertisement)

- [View Amazon Display Ads pricing details and edition comparison](https://www.g2.com/products/amazon-amazon-display-ads/reviews?qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-06+02%3A19%3A56+-0500&secure%5Bsession_id%5D=19474b78-e67c-47b6-9cd1-e9c7b35bd54d&secure%5Btoken%5D=d79166fd8e954d6bcbdc32e1e92f3e4ae9ef7290b7d74e38f56ceb8773c2b854&format=llm_user)

## Amazon Display Ads Features
**Channel Functionality**
- Display Functionality

**Platform Interoperability**
- Close Ecosystem API

**Agentic AI - Display Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Task Planning
- Project Planning

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities
- Activity Dashboard
- Retargeting Ads

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting
- Audience Targeting

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications
- Budget Management
- Display Ad Management
- Campaign Management
- Ad Inventory Management
- Alerts/Notifications
- Document Management
- File Management
- Workflow Management
- Email Management
- Display Ad Management
- Calendar Management
- Task Management
- Campaign Management
- Deadline Management
- Client Management
- Project Management

****
- Campaign Analytics
- Generative AI
- Dynamic Content
- Performance Metrics
- Data Visualization
- Project Time Tracking
- Real-Time Updates
- Data Import/Export
- Real-Time Data
- Cross Channel Attribution
- Prioritization
- Heatmaps
- Customizable Branding
- Customizable Templates
- Drag & Drop
- Monitoring
- Access Controls/Permissions
- Search/Filter
- Personalization
- Real-Time Reporting
- A/B Testing
- Reminders
- Reporting & Statistics
- Activity Tracking
- Collaboration Tools
- Tagging
- AI Copilot
- Behavior Analytics
- Task Progress Tracking
- Commenting/Notes
- Task Scheduling
- Projections

## Top Amazon Display Ads Alternatives
  - [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) - 3.6/5.0 (175 reviews)
  - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (888 reviews)
  - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews)

