# Best Display Advertising Software for Small Business

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Products classified in the overall Display Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Display Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Display Advertising category.

In addition to qualifying for inclusion in the Display Advertising Software category, to qualify for inclusion in the Small Business Display Advertising Software category, a product must have at least 10 reviews left by a reviewer from a small business.





## Category Overview

**Total Products under this Category:** 222


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 15,400+ Authentic Reviews
- 222+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Top-Rated Products (Ranked by G2 Score)
  ### 1. [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
  StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 860

**User Satisfaction Scores:**

- **Close Ecosystem API:** 8.7/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.5/10)
- **Display Functionality:** 9.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** https://www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt (2,572 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,709 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Digital Strategist
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 62% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (135 reviews)
- Customer Support (129 reviews)
- Team Helpfulness (110 reviews)
- Helpful (95 reviews)
- Features (88 reviews)

**Cons:**

- Reporting Limitations (32 reviews)
- Poor Reporting (26 reviews)
- Reporting Issues (26 reviews)
- Limited Reporting (23 reviews)
- Budget Management (21 reviews)

  ### 2. [AdRoll](https://www.g2.com/products/adroll/reviews)
  AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 739

**User Satisfaction Scores:**

- **Close Ecosystem API:** 7.5/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (275 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 57% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (108 reviews)
- Ad Management (67 reviews)
- Campaign Management (67 reviews)
- Easy Setup (56 reviews)
- Customer Support (55 reviews)

**Cons:**

- Limited Features (25 reviews)
- Campaign Management (22 reviews)
- Reporting Limitations (22 reviews)
- Expensive (19 reviews)
- Difficult Reporting (18 reviews)

  ### 3. [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews)
  AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allows you to create hundreds of conversion-focused ad creatives, texts, and audiences in seconds, using its unique artificial intelligence models. This enables you to test more options and find more winning strategies. AdCreative.ai is the only generative AI specifically designed for advertisers, generating conversion-focused ad assets that truly deliver results. Create all the assets you need, such as creatives, texts, audiences, reports, and more, in one place! One of the newest features of AdCreative.ai, "Competitor Insights AI," is going absolutely viral! See the best-performing ads from your competitors, derive inspiration, and generate even better ads in seconds. Introducing our latest innovations: Product Photoshoot: Transform your product photos into professional shoots ready to be used. Ad Videos: Generate captivating ad videos at scale in minutes. Bring your brand to life and engage your audience like never before. Template Builder: Streamline your design process with our template builder, automating your workflow to save time and enhance creativity. Social Templates: Tap into the power of our community with social templates. Discover and use the top-performing ads crafted by our community builders. Getting started with AdCreative.ai is incredibly simple. Create your brand by uploading your logo and selecting your brand colors. Next, inform the AI about what you are selling and let it generate conversion-focused ad creatives, texts, and audiences in seconds. Visit: www.AdCreative.ai to learn more!


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 784

**User Satisfaction Scores:**

- **Close Ecosystem API:** 8.0/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [AdCreative.ai](https://www.g2.com/sellers/adcreative-ai)
- **Company Website:** https://www.adcreative.ai/
- **Year Founded:** 2021
- **HQ Location:** Paris, FR
- **Twitter:** @AdCreativeai (3,675 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adcreative-ai/ (298 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 91% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (131 reviews)
- Ad Management (80 reviews)
- Creativity (72 reviews)
- Easy Creation (72 reviews)
- Time-saving (65 reviews)

**Cons:**

- Expensive (36 reviews)
- Limited Creativity (25 reviews)
- Limited Customization (23 reviews)
- Limited Features (20 reviews)
- Poor Customization (19 reviews)

  ### 4. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
  The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 152

**User Satisfaction Scores:**

- **Close Ecosystem API:** 8.0/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** https://www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk (20,622 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,704 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 42% Mid-Market, 29% Small-Business


#### Pros & Cons

**Pros:**

- Features (35 reviews)
- Ease of Use (30 reviews)
- Audience Targeting (26 reviews)
- Customer Support (24 reviews)
- Targeting (24 reviews)

**Cons:**

- Learning Curve (21 reviews)
- Expensive (15 reviews)
- Complexity (12 reviews)
- Learning Difficulty (11 reviews)
- Training Difficulty (11 reviews)

  ### 5. [Amazon Display Ads](https://www.g2.com/products/amazon-amazon-display-ads/reviews)
  Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 31

**User Satisfaction Scores:**

- **Close Ecosystem API:** 7.9/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Amazon](https://www.g2.com/sellers/amazon)
- **Year Founded:** 1994
- **HQ Location:** Seattle, WA
- **Twitter:** @amazon (5,919,028 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1586/ (754,926 employees on LinkedIn®)
- **Ownership:** AMZN

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 56% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Affordable (1 reviews)
- Analytics (1 reviews)
- Cost Saving (1 reviews)
- Helpful (1 reviews)

**Cons:**

- Complexity (2 reviews)
- Complexity Issues (2 reviews)
- Expensive (2 reviews)
- Complex Setup (1 reviews)
- Dependency Issues (1 reviews)

  ### 6. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 1,381

**User Satisfaction Scores:**

- **Close Ecosystem API:** 8.2/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc)
- **Year Founded:** 2008
- **HQ Location:** Menlo Park, CA
- **Twitter:** @Meta (9,928,984 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (150,070 employees on LinkedIn®)
- **Ownership:** NASDAQ: META

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 67% Small-Business, 26% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (30 reviews)
- Audience Targeting (28 reviews)
- Advertising Management (24 reviews)
- Campaign Management (22 reviews)
- Features (22 reviews)

**Cons:**

- Ad Issues (19 reviews)
- Poor Customer Support (16 reviews)
- Ad Management Issues (15 reviews)
- Poor Interface Design (14 reviews)
- Ad Restrictions (11 reviews)

  ### 7. [FCC Ads Manager](https://www.g2.com/products/fcc-ads-manager/reviews)
  Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functions including rich media display, native catalog ads & search keyword targeting ( PLA & PCA format). Combine this with the powerful attribution funnel and the advanced audience manager for display ads and you have the complete retail media solution that can help you grow ad revenues and conversions by 5X or more!


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 71

**User Satisfaction Scores:**

- **Close Ecosystem API:** 7.6/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Flipkart Commerce Cloud](https://www.g2.com/sellers/flipkart-commerce-cloud)
- **Year Founded:** 2007
- **HQ Location:** Bangalore, IN
- **Twitter:** @Flipkart (2,866,298 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/flipkart/ (87,011 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Apparel & Fashion
  - **Company Size:** 46% Small-Business, 43% Mid-Market


  ### 8. [LocaliQ](https://www.g2.com/products/localiq/reviews)
  LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,034

**User Satisfaction Scores:**

- **Close Ecosystem API:** 8.6/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.5/10)
- **Display Functionality:** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co)
- **Company Website:** https://www.gannett.com/
- **Year Founded:** 1906
- **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,783 employees on LinkedIn®)
- **Ownership:** NYSE: GCI

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 71% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (27 reviews)
- Helpful (27 reviews)
- Team Helpfulness (18 reviews)
- Business Growth (16 reviews)
- Ease of Use (15 reviews)

**Cons:**

- Expensive (7 reviews)
- High Costs (6 reviews)
- Limited Features (6 reviews)
- Poor Customer Support (6 reviews)
- Sales (6 reviews)

  ### 9. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)
  Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 182

**User Satisfaction Scores:**

- **Close Ecosystem API:** 7.1/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** https://www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast (10,222 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (519 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Programmatic Manager
  - **Top Industries:** Marketing and Advertising, Gambling & Casinos
  - **Company Size:** 40% Mid-Market, 33% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (58 reviews)
- Insights (36 reviews)
- Campaign Management (32 reviews)
- Helpful (29 reviews)
- Customer Support (28 reviews)

**Cons:**

- Missing Features (20 reviews)
- Limited Features (18 reviews)
- Poor Reporting (15 reviews)
- Reporting Issues (15 reviews)
- Reporting Limitations (15 reviews)

  ### 10. [PropellerAds](https://www.g2.com/products/propellerads/reviews)
  PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic and Interests Targeting to find matching audiences, CPA Goal pricing model for automatic bidding and optimization, efficient ad formats (Push, In-Page Push, Interstitial, Popunder) with unique templates for customization, and more. The company is also a member of IAB Europe with a ISO/IEC 27001 Safety Certification.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 44

**User Satisfaction Scores:**

- **Close Ecosystem API:** 8.5/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.5/10)
- **Display Functionality:** 9.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [PropellerAds](https://www.g2.com/sellers/propellerads)
- **Year Founded:** 2011
- **HQ Location:** Limassol, CY
- **Twitter:** @propellerads (3,861 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/propeller-ads-media (176 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 72% Small-Business, 9% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (16 reviews)
- Results Performance (15 reviews)
- Easy Setup (11 reviews)
- Customer Support (9 reviews)
- Optimization Efficiency (9 reviews)

**Cons:**

- Account Management Issues (2 reviews)
- Ad Issues (2 reviews)
- Budget Management (2 reviews)
- Data Management (2 reviews)
- Expensive (2 reviews)

  ### 11. [illumin](https://www.g2.com/products/illumin-illumin/reviews)
  illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 130

**User Satisfaction Scores:**

- **Close Ecosystem API:** 7.4/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [illumin](https://www.g2.com/sellers/illumin)
- **Company Website:** https://illumin.com/
- **Year Founded:** 2009
- **HQ Location:** Toronto, Canada
- **Twitter:** @AcuityAds (203 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/acuity-ads-inc/ (256 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Automotive
  - **Company Size:** 55% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (23 reviews)
- Features (21 reviews)
- Campaign Management (17 reviews)
- Customer Support (17 reviews)
- Team Helpfulness (17 reviews)

**Cons:**

- Poor Reporting (9 reviews)
- Learning Curve (8 reviews)
- Limited Reporting (8 reviews)
- Reporting Limitations (8 reviews)
- Reporting Issues (7 reviews)

  ### 12. [Epsilon Digital](https://www.g2.com/products/epsilon-digital/reviews)
  Epsilon Digital is an identity-powered, managed programmatic solution that helps brands turn first-party data and powerful in-house data into measurable growth across the channels that matter most to your customers. We combine data onboarding, targeting, cross-channel activation, and measurement all delivered by a team of experts who operate as an extension of your marketing organization. Whether you’re focused on acquiring new customers, increasing the loyalty of the ones you already have, or any other business goal that helps you get to the place your business needs to be, Epsilon Digital has the right mix of strategies and know-how to help you reach your goals. We can help you: -Find and reach the right people with privacy-forward, person-based audiences that deliver the right message at the right time -Activate across key channels (e.g., CTV, digital video, display, audio, etc -Prove performance with transparent measurement, insights, and ongoing improvement If you’re looking for a partner to simplify execution and accelerate outcomes, without adding operational burden, Epsilon Digital brings the technology, data foundation, and hands-on expertise to deliver results.


  **Average Rating:** 3.4/5.0
  **Total Reviews:** 24

**User Satisfaction Scores:**

- **Close Ecosystem API:** 8.1/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 6.5/10 (Category avg: 8.5/10)
- **Display Functionality:** 7.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.4/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Epsilon](https://www.g2.com/sellers/epsilon)
- **Year Founded:** 1969
- **HQ Location:** Irving, TX
- **Twitter:** @EpsilonMktg (6,488 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/epsilon/ (10,503 employees on LinkedIn®)
- **Ownership:** NYSE:ADS

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 52% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Data Insights (4 reviews)
- Easy Integrations (4 reviews)
- Analytics Insights (3 reviews)
- Audience Targeting (3 reviews)
- Campaign Management (3 reviews)

**Cons:**

- Difficult Setup (2 reviews)
- Integration Issues (2 reviews)
- Audience Limitations (1 reviews)
- Complex Interface (1 reviews)
- Complex Usability (1 reviews)

  ### 13. [Teikametrics](https://www.g2.com/products/teikametrics/reviews)
  Teikametrics is an AI-powered retail marketplace optimization platform designed to help users drive profitable growth across major online marketplaces such as Amazon, Walmart, and TikTok Shop. This innovative solution leverages advanced technology to streamline various aspects of marketplace management, enabling brands and agencies to make informed decisions quickly and efficiently. The platform is particularly beneficial for e-commerce businesses looking to enhance their performance in competitive retail environments. Teikametrics caters to a diverse target audience, including brands, agencies, and sellers who require a comprehensive solution to manage advertising, product listings, inventory, and performance analytics. By integrating these critical components into a single operating system, Teikametrics eliminates the need for multiple disconnected tools, allowing users to focus on growth and profitability. At the heart of Teikametrics is ARI, the proprietary and patent-pending Generative AI engine. ARI distinguishes itself by connecting various optimization levers that directly influence profitability. This includes real-time adjustments to advertising strategies based on margin, demand, and inventory levels, ensuring that marketing efforts are always aligned with business objectives. Additionally, the platform continuously optimizes product listings for both organic and paid performance, enhancing visibility and driving sales. Teikametrics also offers robust inventory forecasting capabilities, which help prevent wasted spending and stock-outs, ultimately leading to a more efficient allocation of resources. The platform transforms raw marketplace data into actionable insights, providing users with clear, decision-ready recommendations that facilitate strategic planning. This level of automation is particularly advantageous for high-volume, high-complexity workflows that would typically require large teams, enabling users to scale operations more effectively. In summary, Teikametrics is purpose-built for retail marketplaces, distinguishing itself from generic advertising technology or business intelligence software. By automating complex processes and integrating essential functions, the platform empowers users to operate more efficiently and achieve sustainable growth in an increasingly competitive landscape.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 122

**User Satisfaction Scores:**

- **Close Ecosystem API:** 8.5/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Teikametrics](https://www.g2.com/sellers/teikametrics)
- **Company Website:** https://www.teikametrics.com
- **Year Founded:** 2015
- **HQ Location:** Boston, MA
- **Twitter:** @Teikametrics (2,175 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2640556/ (192 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO
  - **Top Industries:** Retail, Consumer Goods
  - **Company Size:** 75% Small-Business, 19% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (20 reviews)
- Campaign Management (8 reviews)
- AI Integration (7 reviews)
- Automation (7 reviews)
- Customer Support (7 reviews)

**Cons:**

- Expensive (3 reviews)
- Data Inaccuracy (2 reviews)
- Data Management (2 reviews)
- Difficult Learning (2 reviews)
- Learning Curve (2 reviews)

  ### 14. [Brave](https://www.g2.com/products/brave/reviews)
  Brave Software’s fast, privacy-oriented browser, combined with its blockchain-based digital advertising platform, is reinventing the Web for users, publishers and advertisers. Users get a private, speedier Web experience with much longer battery life, publishers increase their revenue share, and advertisers achieve better conversion. Users can opt into privacy-respecting ads that reward them with a frequent flyer-like token they can redeem or use to tip or contribute to publishers and other content creators. The Brave solution is a win-win for everyone who has a stake in the open Web and who is weary of giving up privacy and revenue to the ad-tech intermediaries. Brave currently has over 50 million monthly active users and 20 million daily active users. Brave Software was co-founded by Brendan Eich, creator of JavaScript and co-founder of Mozilla (Firefox), and Brian Bondy, formerly of Khan Academy and Mozilla.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 511

**User Satisfaction Scores:**

- **Close Ecosystem API:** 8.9/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.5/10)
- **Display Functionality:** 9.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Brave](https://www.g2.com/sellers/brave)
- **Year Founded:** 2015
- **HQ Location:** San Francisco, California
- **Twitter:** @brave (412,012 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/7929354/ (315 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Software Engineer, Information Technology Support Specialist
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 59% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ad Blocking (16 reviews)
- Privacy (9 reviews)
- Brave Rewards (8 reviews)
- Ease of Use (7 reviews)
- Speed (6 reviews)

**Cons:**

- Ad Complaints (3 reviews)
- Limited Extensions (3 reviews)
- Slow Performance (3 reviews)
- Ad Issues (2 reviews)
- Feature Issues (2 reviews)

  ### 15. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)
  Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 90

**User Satisfaction Scores:**

- **Close Ecosystem API:** 8.1/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** https://zetaglobal.com/
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal (16,410 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,760 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Automotive
  - **Company Size:** 43% Mid-Market, 37% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (24 reviews)
- Customer Support (19 reviews)
- Features (18 reviews)
- Helpful (17 reviews)
- Performance Results (15 reviews)

**Cons:**

- Learning Curve (14 reviews)
- Campaign Issues (9 reviews)
- Missing Features (9 reviews)
- Complex Usability (8 reviews)
- Poor Usability (8 reviews)

  ### 16. [Connect](https://www.g2.com/products/bridge-connect/reviews)
  CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 27

**User Satisfaction Scores:**

- **Close Ecosystem API:** 8.6/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.5/10)
- **Display Functionality:** 9.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995)
- **Company Website:** https://thebridgecorp.com
- **Year Founded:** 2010
- **HQ Location:** Paramus, US
- **LinkedIn® Page:** https://www.linkedin.com/company/the-bridge-corporation (190 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Broadcast Media
  - **Company Size:** 52% Small-Business, 22% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (12 reviews)
- Audience Targeting (11 reviews)
- Campaign Management (10 reviews)
- Customer Support (10 reviews)
- Easy Setup (9 reviews)

**Cons:**

- Lack of Clarity (4 reviews)
- Poor Reporting (4 reviews)
- Reporting Issues (4 reviews)
- Audience Management (3 reviews)
- Audience Targeting (3 reviews)

  ### 17. [Basis](https://www.g2.com/products/basis/reviews)
  Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 263

**User Satisfaction Scores:**

- **Close Ecosystem API:** 7.6/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.5/10)
- **Display Functionality:** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies)
- **Year Founded:** 2001
- **HQ Location:** Chicago, IL
- **Twitter:** @basisglobaltech (4,741 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,447 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Digital Media Planner
  - **Top Industries:** Marketing and Advertising, Newspapers
  - **Company Size:** 64% Small-Business, 28% Mid-Market


#### Pros & Cons

**Pros:**

- Account Management (3 reviews)
- Ease of Use (3 reviews)
- Features (3 reviews)
- Helpful (2 reviews)
- Insights (2 reviews)

**Cons:**

- Poor Usability (3 reviews)
- Complex User Interface (2 reviews)
- Not User-Friendly (2 reviews)
- Poor Reporting (2 reviews)
- Reporting Issues (2 reviews)

  ### 18. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)
  Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 147

**User Satisfaction Scores:**

- **Close Ecosystem API:** 9.0/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** https://www.simpli.fi/
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli_fi (1,813 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (647 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Broadcast Media
  - **Company Size:** 57% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (14 reviews)
- Ease of Use (11 reviews)
- Helpful (9 reviews)
- Campaigns (7 reviews)
- Team Helpfulness (7 reviews)

**Cons:**

- Dashboard Issues (4 reviews)
- Expensive (4 reviews)
- Campaign Management (3 reviews)
- Complex Setup (3 reviews)
- Extra Fees (3 reviews)

  ### 19. [Perpetua](https://www.g2.com/products/perpetua/reviews)
  Perpetua’s all-in-one retail media platform helps brands take ad performance to a new level. We give you the tools, automation and control you need to reach your full advertising potential across Amazon, Walmart, Instacart and more.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 78

**User Satisfaction Scores:**

- **Close Ecosystem API:** 0.0/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Flywheel Digital](https://www.g2.com/sellers/flywheel-digital)
- **Year Founded:** 2014
- **HQ Location:** Baltimore, MD
- **LinkedIn® Page:** https://www.linkedin.com/company/flywheel-digital/ (1,811 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 76% Small-Business, 23% Mid-Market


  ### 20. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)
  Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 217

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo (18,688 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,903 employees on LinkedIn®)
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 48% Mid-Market, 41% Small-Business


  ### 21. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)
  Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 278

**User Satisfaction Scores:**

- **Close Ecosystem API:** 7.2/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,885,216 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (336,169 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Reviewer Demographics:**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 47% Mid-Market, 27% Enterprise


#### Pros & Cons

**Pros:**

- Features (4 reviews)
- Campaign Management (3 reviews)
- Ease of Use (3 reviews)
- Efficiency (3 reviews)
- Performance Results (3 reviews)

**Cons:**

- Complexity (3 reviews)
- Learning Curve (3 reviews)
- Complex Setup (2 reviews)
- Difficult Setup (2 reviews)
- Expensive (2 reviews)

  ### 22. [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews)
  DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 740

**User Satisfaction Scores:**

- **Close Ecosystem API:** 8.7/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.5/10)
- **Display Functionality:** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [DemandScience](https://www.g2.com/sellers/demandscience)
- **Company Website:** https://demandscience.com/
- **Year Founded:** 2012
- **HQ Location:** Greater Boston, US
- **Twitter:** @DemandScience (309 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/demandscience-com/ (1,053 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 55% Mid-Market, 23% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (62 reviews)
- Helpful (61 reviews)
- Customer Support (49 reviews)
- Lead Generation (36 reviews)
- Features (29 reviews)

**Cons:**

- Not Intuitive (16 reviews)
- Poor Lead Quality (15 reviews)
- Lead Quality (14 reviews)
- Learning Curve (14 reviews)
- Missing Features (14 reviews)

  ### 23. [Influ2](https://www.g2.com/products/influ2/reviews)
  People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 155

**User Satisfaction Scores:**

- **Close Ecosystem API:** 7.1/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [Influ2](https://www.g2.com/sellers/influ2)
- **Company Website:** https://www.influ2.com/
- **Year Founded:** 2017
- **HQ Location:** Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA
- **Twitter:** @influ2_on (386 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18119989/ (135 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 64% Mid-Market, 18% Enterprise


#### Pros & Cons

**Pros:**

- Customer Support (23 reviews)
- Targeting (22 reviews)
- Audience Targeting (19 reviews)
- Ease of Use (19 reviews)
- Engagement (16 reviews)

**Cons:**

- Ad Issues (6 reviews)
- Limited Reporting (4 reviews)
- Ad Management Issues (3 reviews)
- Complex Setup (3 reviews)
- Ad Management (2 reviews)

  ### 24. [Bannerflow](https://www.g2.com/products/bannerflow/reviews)
  Bannerflow is the Creative Automation Platform that helps modern marketing teams produce high-performing content faster without sacrificing quality or brand consistency. We streamline creative workflows, automate repetitive production tasks, and infuse real-time data into the creative process, enabling teams to scale content intelligently and efficiently. With Bannerflow, marketers deliver more impactful, personalized, and on-brand creative across every channel, turning chaos into clarity and creativity into a true engine of growth. Bannerflow supports a wide range of digital ad formats, including Display, Social, Video, Mobile, CRM/onsite advertising, and even DOOH. Creating personalised (DCO) and channel-specific campaigns is also easily performed, resulting in higher engagement, greater impact, and increased ROI.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 157

**User Satisfaction Scores:**

- **Close Ecosystem API:** 7.3/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [BannerFlow](https://www.g2.com/sellers/bannerflow)
- **Company Website:** https://www.bannerflow.com
- **Year Founded:** 2010
- **HQ Location:** Stockholm
- **Twitter:** @BannerFlow (612 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bannerflow/ (159 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Graphic Designer
  - **Top Industries:** Gambling & Casinos, Marketing and Advertising
  - **Company Size:** 47% Mid-Market, 28% Small-Business


#### Pros & Cons

**Pros:**

- Collaboration (2 reviews)
- Creative Freedom (2 reviews)
- Customer Support (2 reviews)
- Design Quality (2 reviews)
- Efficiency (2 reviews)

**Cons:**

- Learning Curve (2 reviews)
- Limited Features (2 reviews)
- Training Difficulty (2 reviews)
- Complexity (1 reviews)
- Limited Customization (1 reviews)

  ### 25. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
  AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 629

**User Satisfaction Scores:**

- **Close Ecosystem API:** 7.4/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.2/10)


**Seller Details:**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (275 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (168 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 58% Mid-Market, 27% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)
- Targeting (102 reviews)
- Intent Data (99 reviews)
- Customer Support (91 reviews)

**Cons:**

- Learning Curve (66 reviews)
- Missing Features (60 reviews)
- Limited Features (45 reviews)
- Campaign Issues (42 reviews)
- Targeting Limitations (41 reviews)



## Parent Category

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)



## Related Categories

- [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)
- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)