Best Native Advertising Software

Native advertising software helps advertisers buy ads that are formatted similarly to a website’s content. Native advertising software gives advertisers the ability to make ads that more accurately adhere to consumers’ media consumption habits by formatting ads to match the content on any given website. Native advertising typically fits into businesses’ content marketing strategy, allowing them to create and promote their sponsored content at scale. Products in this category is used by in-house marketing teams or advertising agencies. Many native advertising platforms are compound products that also offer publisher ad management native advertising features.

To qualify for inclusion in the Native Advertising category, a product must:

  • Allow advertisers to create native ads that are formatted to match a website’s existing content
  • Access sources of native advertising inventory such as publisher ad management products and native advertising networks
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    (145)4.7 out of 5
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    StackAdapt is the #1 Programmatic Native Advertising Platform helping brands accelerate customer engagement and acquisition. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ranking the highest in customer satisfaction and performance by G2 Crowd in the DSP category for the fourth time, StackAdapt is one of the fastest growing companies in Canada and ranks 6th in Deloitte's Technology Fast 50 ranking and 23rd in Fas

    Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive catalog of native formats and the ultimate content advertising platform that combines automation and insights with highest-quality reach. For media companies, Nativo provides an integrated native technology stack that makes it easy to sell, deploy, and optimize native ads across their media propertie

    MGID is a native advertising platform to acquire visitors, monetize websites, build new audiences, and grow traffic.

    TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content.

    Sharethrough is a software company that powers in-feed advertising for brands and publishers.

    NT is a programmatic platform that leverages data to power advertising campaigns across display, video, mobile & social mediums. Nominal Technology, Ltd. is an international IT company and an expert in the field of big data and algorithmic buying. In the modern world, where processes are becoming increasingly complex, and there is a lack of time, powerful analytical tools are necessary for effective management of communications. The goal of our company is to design tools and algorithms

    plista is a global platform for data-driven native advertising in premium editorial environments. The Berlin based company successfully brings advertisers and publishers together since 2008 and is one of the pioneers in its segment. plista offers direct, single-source access to a broad portfolio of native solutions. With its proprietary real-time Recommendation Technology, plista is able to deliver both content and advertising that matches users’ individual interests – across all channels and d

    PowerLinks Native Ad Platform can integrate and distribute Sponsored Content, Search, eCommerce, Responsive Display & Video content across all devices, globally.

    AdMachine is a self-serve Demand side platform with a large inventory volume from 50+ Supply side platforms connected. Display, Native, Video and Pop traffic. AdMachine also provides a White Label DSP solution. 24/7 Monitored Reliable Infrastructure AdMachine Ad Exchange Simple SSP and DSP integrations Self-serve platform for Advertisers and Publishers Dedicated Support Team Customizable UI Custom Domains Migration help

    AdsKeeper is a native advertising platform serving the needs of affiliate marketers.

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    AerServ is the leading inventory and audience monetization technology for mobile publishers.  AerServ helps thousands of mobile publishers increase revenue through AerServ's ad mediation platform, and increase yield by delivering brand-based ads from the aerMarket ad exchange. AerServ's mediation layer is powered by OpenAuction technology, the industry's first true, comprehensive unified and simultaneous auction. AerServ's entire platform and infrastructure is built with a publisher-first object

    Athena makes it easy to integrate and deploy the latest adtech with a simple push button interface

    AUDIENCEX is the largest independent trading desk, working to simplify the increasingly complex world of digital marketing for marketers and agencies around the world. We do this with a unified and transparent approach to omnichannel marketing campaigns, designed to reach target audiences with precision and efficiency. Our trading desk, tdX, is powered by our proprietary AI which assesses 12 leading DSPs on a 250 point evaluation, to identify the best-performing platforms for each campaign. Comb

    Chameleon Ad offer a Native Advertising SaaS platform plus Ad Server to media companies to allow them directly sell, deliver and manage their own Native ad formats and campaigns.

    Colombia recommends editorial and sponsored content across the most highly-trafficked sites.

    Conducive is our proprietary publisher integration that powers Native Search on top publisher and apps. seamlessly integrates branded content into web publishers environments enhancing revenue, performance and user experience for publishers, advertisers, and consumers.

    Content Fleetcraft crafts digital content for our customers that is fun, creates additional value and is measurably effective

    ContentMX Native Advertising brings advertisers and publishers together to leverage content that drives leads and sales.

    DistroScale is a platform + marketplace for buying, delivering, managing and measuring native content across websites, mobile web and apps.

    Earnify is a native ad platform that equips advertisers and publishers with the tools to boost their brand, traffic and revenue.

    Engageya is a content recommendation tool that offers a reader exchange ecosystem for publishers and bloggers.

    Fuze360 offers native advertising solutions to maximize brand exposure with multiple in-content engagement points.

    Content marketing cloud for the Fortune 500

    Kritter Software Technology Kritter's ad trading stack enables organizations to run their own campaigns, manage publisher inventory, and integrate demand and supply partners of all kinds. Our highly customizable, white-label, on-premise software platforms are deployed on-location (on our partners' servers) to help our partners completely in-house their programmatic advertising in as little as 2 weeks, versus white-label solutions from other companies that host the software on their own servers (

    LockerDome embeds interactive widgets across media properties to generate revenue by serving native ads.

    Native Ads offers native advertising for publishers, advertisers and agencies.

    NativeX provides native ad technology for mobile apps and games.

    Nativly is an advertising network solution that helps advertisers and publishers get the most from the content they post.

    Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers. Content marketing today is complicated. With distributed content, multiple partners, and varying formats, teams waste time with outdated processes. Nudge, built by marketers for marketers, addresses this gap with simple, one-stop software to organize, manage, optimize and report on native campaigns. For brands, we provide a unified view into their content marketing inv

    Okanjo providers publishers with native content and AI-powered ad tech for high-performing content categories.

    Real Content Network provides advertisers and publishers with tools to deliver native ads to their consumers. is a native advertising technology that helps you amplify the reach of your content via in-stream ads.

    Start Magazine offers content monetization tool for app developers.

    Helping Ad Networks, Agencies, Advertisers, and Publishers take back control of their advertising.

    The Whichit Marketing Tool allows you to create rich media unique ad units in the form of polls, quizzes, trivia, surveys and more that we like to call ‘Whichits’ and distribute your campaign trough different channels digital placement: social media, programmatic media buying and embed code.

    Interactive widgets for your website.

    Our ad formats cultivate interaction, not irritation.

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