# Best Native Advertising Software ## How Many Native Advertising Software Products Does G2 Track? **Total Products under this Category:** 100 ### Category Stats (Sep 2026) - **Average Rating:** 4.22/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Realize (+1.36%) - Among all products in this category, Realize recorded the largest rating increase compared to last month _Last updated: September 01, 2026_ ## How Does G2 Rank Native Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 12,400+ Authentic Reviews - 100+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Native Advertising Software ![G2 Grid® for Native Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/native-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=4315&focus%5B%5D=4907&focus%5B%5D=5405&focus%5B%5D=3026&focus%5B%5D=131587&focus%5B%5D=53032&focus%5B%5D=1679) Highlighted products: StackAdapt, Realize, The Trade Desk, Facebook for Business, AdRoll, EVADAV, PRnews.io, and G2 Marketing Solutions. Underlying data: [Grid® JSON](https://www.g2.com/categories/native-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=taboola-realize&focus%5B%5D=the-trade-desk&focus%5B%5D=facebook-for-business&focus%5B%5D=adroll&focus%5B%5D=evadav&focus%5B%5D=prnews-io&focus%5B%5D=g2) **Sponsored** ### Adobe GenStudio for Performance Marketing Adobe GenStudio for Performance Marketing is a generative AI-first application, designed to help marketing teams scale content creation, enhance customer engagement, and efficiently measure campaign performance. With advanced generative AI capabilities and robust brand guardrails, companies can quickly produce on-brand content that delivers relevant, personalized experiences to their customers. GenStudio for Performance Marketers empowers teams to rapidly create and refine on-brand content at scale, harnessing cutting-edge generative AI technology. By utilizing enterprise-grade large language models (LLMs), teams can produce experiences that meet their unique brand guidelines, product offerings, and target personas. This transformative capability enables marketing teams to develop compelling, consistent content in minutes, accelerating workflows while ensuring every piece aligns seamlessly with their brand identity. With enterprise-grade brand checks, GenStudio for Performance Marketing ensures all generated content complies with brand guidelines, maintaining tone of voice and meeting channel-specific requirements. For an extra level of validation, GenStudio for Performance Marketing integrates with Adobe Workfront to embed review and approval workflows, allowing teams to verify brand compliance directly within the application before publishing. Teams can organize work around campaign strategy with GenStudio for Performance Marketings campaign management features. This enables teams to create and manage campaigns, generate aligned content, and centralize assets within a single view. The generative AI tools further streamline this process by optimizing both copy and asset generation for campaign alignment. Through native integrations with Adobe Experience Manager Assets and Adobe Express, finding and reusing on-brand campaign content becomes effortless. Teams can easily repurpose pre-approved content, creating new variations from existing approved assets in the built-in repository, and amplify the use of hero assets. Finally, elevate your marketing performance with actionable insights on creative and campaign performance. GenStudio for Performance Marketing provides a detailed insights view, enabling teams to identify high-performing content and optimize campaigns based on data. By analyzing top-performing asset attributes, marketing teams can replicate successful elements to strengthen future campaigns. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=365&secure%5Bchosen_at%5D=2026-09-03T20%3A09%3A26Z&secure%5Bdisplayable_resource_id%5D=277&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=277&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1397417&secure%5Bresource_id%5D=365&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fnative-advertising&secure%5Btoken%5D=96133166ddcc620c622cea9241f8183cfe6ef42b8d3f2853ddc7d01cf7e4daed&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fresources%2Fgenstudio-for-performance-marketing-free-trial.html%3Fsdid%3D5F1G85JG%26mv%3Daffiliate%26s_cid%3D701WQ00001mjI9XYAU%26s_iid%3D701WQ00001QhaITYAZ&secure%5Burl_type%5D=custom_url) ### [StackAdapt](https://www.g2.com/products/stackadapt/reviews) StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. **Average Rating:** 4.7/5.0 **Total Reviews:** 892 #### How Do G2 Users Rate StackAdapt? - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Quality of Support:** 9.9/10 (Category avg: 8.5/10) - **Ease of Use:** 9.1/10 (Category avg: 8.5/10) - **Ease of Admin:** 9.2/10 (Category avg: 8.4/10) #### Who Is the Company Behind StackAdapt? - **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt) - **Company Website:** www.stackadapt.com - **Year Founded:** 2014 - **HQ Location:** Ontario - **Twitter:** @StackAdapt 2,579 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=741a873152cac8cbf5ad9845ab50fb5f25bbb0bd3e62d97fa7e045eab9cedc2b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5045143%2F&secure%5Burl_type%5D=linkedin_company_website) 1,807 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Strategist - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 62% Small, 32% Medium #### What Do G2 Reviewers Say About StackAdapt? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** of StackAdapt, appreciating its user-friendly interface and efficient campaign setup. - Users praise StackAdapt for its **superior customer support** , receiving proactive assistance that enhances their advertising strategies. - Users commend StackAdapt's **exceptionally helpful team** for providing strategic insights and fast support, enhancing campaign management. - Users value StackAdapt for its **excellent customer service and helpful support team** , enhancing their advertising experience significantly. - Users value the **user-friendly interface and robust features** of StackAdapt for managing ad campaigns effectively. ##### Cons - Users note **reporting limitations** in StackAdapt, finding it complex and time-consuming to organize necessary data. - Users find **reporting issues** complicate data organization and rely on support for custom pulls, hindering efficiency. - Users find the **budget management process complicated** with transparency issues and restrictions on credit card billing limits. - Users find **limited reporting capabilities** make data organization more complex and time-consuming than expected. - Users find the **reporting functionality complex** , often needing custom support pulls to access organized data efficiently. #### What Are Recent G2 Reviews of StackAdapt? **["Driving Performance with Confidence"](https://www.g2.com/survey_responses/stackadapt-review-13186802)** **Rating:** 5.0/5.0 stars _— Isabelle L._ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13186802) **["Easy Campaign Setup with Dependable Results—even for Niche Targeting"](https://www.g2.com/survey_responses/stackadapt-review-13220747)** **Rating:** 4.0/5.0 stars _— Andrew L._ [Read full review](https://www.g2.com/survey_responses/stackadapt-review-13220747) #### What Are G2 Users Discussing About StackAdapt? - [What is StackAdapt used for?](https://www.g2.com/discussions/what-is-stackadapt-used-for) - 1 comment ### [Realize](https://www.g2.com/products/taboola-realize/reviews) Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts. **Average Rating:** 3.7/5.0 **Total Reviews:** 69 #### How Do G2 Users Rate Realize? - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10) - **Quality of Support:** 6.9/10 (Category avg: 8.5/10) - **Ease of Use:** 7.7/10 (Category avg: 8.5/10) - **Ease of Admin:** 7.6/10 (Category avg: 8.4/10) #### Who Is the Company Behind Realize? - **Seller:** [Taboola](https://www.g2.com/sellers/taboola) - **Company Website:** Taboola.com - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @taboola 11,236 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=131964ade61e45f8235bc1e2cda0ab19960e072589215ae999666f2be8637e0c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftaboola%2F&secure%5Burl_type%5D=linkedin_company_website) 2,027 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 57% Small, 33% Medium #### What Do G2 Reviewers Say About Realize? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **ease of generating ads** with AI-generated headlines, simplifying their advertising process significantly. - Users find Taboola to be a **cost-effective solution** for generating high volume traffic efficiently. - Users value the **ease of generating ads** with AI assistance, enhancing their marketing effectiveness and creativity. - Users value the **high volume traffic** provided by Taboola, finding it a cost-effective solution for reaching audiences. - Users find that Taboola effectively helps in **capturing more leads** , enhancing their business promotion efforts. ##### Cons - Users experience **lead discrepancy issues** in Realize, making it challenging to track and count leads effectively. - Users face difficulties due to **data inaccuracy** , as lead discrepancies hinder effective lead counting. - Users face challenges due to **lead discrepancies** that complicate the accurate counting of leads in Realize. - Users experience **integration problems** with Realize, finding navigation difficult and customer support lacking effectiveness. - Users experience a **lack of innovation** in Realize, facing difficulties with navigation and poor customer support. #### What Are Recent G2 Reviews of Realize? **["A True Third Channel Beyond Google & Meta, with Strong Conversion Optimisation"](https://www.g2.com/survey_responses/realize-review-13120539)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/realize-review-13120539) **["A Great, Less Competitive Traffic Source for Advertising"](https://www.g2.com/survey_responses/realize-review-13188123)** **Rating:** 5.0/5.0 stars _— Sugar S._ [Read full review](https://www.g2.com/survey_responses/realize-review-13188123) #### What Are G2 Users Discussing About Realize? - [Is Taboola a good advertising platform?](https://www.g2.com/discussions/is-taboola-a-good-advertising-platform) - 1 comment - [How is Taboola different from Google ads?](https://www.g2.com/discussions/how-is-taboola-different-from-google-ads) - 1 comment - [What makes Taboola unique?](https://www.g2.com/discussions/what-makes-taboola-unique) - [What is Taboola good for?](https://www.g2.com/discussions/what-is-taboola-good-for) ### [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. **Average Rating:** 4.4/5.0 **Total Reviews:** 178 #### How Do G2 Users Rate The Trade Desk? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Quality of Support:** 8.8/10 (Category avg: 8.5/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind The Trade Desk? - **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) - **Company Website:** www.thetradedesk.com - **Year Founded:** 2009 - **HQ Location:** Ventura, CA - **Twitter:** @TheTradeDesk 20,680 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website) 4,738 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 43% Medium, 30% Small #### What Do G2 Reviewers Say About The Trade Desk? _AI-generated summary from verified user reviews_ ##### Pros - Users value The Trade Desk's **advanced targeting options** and transparency, enhancing campaign performance and efficiency. - Users find The Trade Desk remarkably **easy to use** , allowing for quick and intuitive campaign setup and management. - Users value the **advanced audience targeting** of The Trade Desk, enhancing their campaigns with diverse and complex options. - Users appreciate The Trade Desk's **advanced targeting options** , enabling precise audience engagement and optimized campaign performance. - Users appreciate the **effective campaign management** features of The Trade Desk, enabling optimized and user-friendly digital ad campaigns. ##### Cons - Users face a **steep learning curve** with The Trade Desk, particularly challenging for newcomers to navigate effectively. - Users find the **expensive minimum spend** and complexity a barrier for smaller campaigns and new team members. - Users often face a **steep learning curve** with The Trade Desk, making it challenging for new users to adapt. - Users note the **complex setup** and steep learning curve that hinder accessibility for smaller campaigns and new users. - Users find the **difficult setup** of The Trade Desk challenging, particularly for new users and smaller teams. #### What Are Recent G2 Reviews of The Trade Desk? **["Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)** **Rating:** 4.0/5.0 stars _— sai v._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667) **["More Control and Real-Time Campaign Adjustments with The Trade Desk"](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)** **Rating:** 4.5/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603) #### What Are G2 Users Discussing About The Trade Desk? - [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model) - [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai) - [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google) - [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do) ### [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,393 #### How Do G2 Users Rate Facebook for Business? - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10) - **Quality of Support:** 6.6/10 (Category avg: 8.5/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind Facebook for Business? - **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc) - **Year Founded:** 2008 - **HQ Location:** Menlo Park, CA - **Twitter:** @Meta 9,891,711 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ddd5ae494d43c8871a4a073a634fa2f05131a85b5f7f4df13a9fc1cffa0ec84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeta%2F&secure%5Burl_type%5D=linkedin_company_website) 158,764 employees on LinkedIn® - **Ownership:** NASDAQ: META #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 67% Small, 26% Medium #### What Do G2 Reviewers Say About Facebook for Business? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **granularity of audience targeting** offered by Facebook for Business, which drives significant business growth. - Users appreciate the **user-friendly interface** of Facebook for Business, making it simple to manage and promote their brands. - Users value the **global advertising capabilities** of Facebook for Business, facilitating easy client outreach and business management. - Users value the **exceptional audience reach** of Facebook for Business, significantly boosting their visibility and customer engagement. - Users appreciate the **globally-reaching campaign management** of Facebook for Business, enhancing visibility and client attraction effortlessly. ##### Cons - Users often face **ad issues** like frequent bans and struggles with policy compliance affecting their advertising effectiveness. - Users find **customer support frustratingly inaccessible** , making it challenging to resolve issues on Facebook for Business. - Users struggle with **ad management issues** , facing frequent account bans and complicated support that hinders effective advertising. - Users find the **complex ad interface** and poor UX of Facebook for Business challenging and confusing for campaign management. - Users criticize the **limited features** of Facebook for Business, which hinders creativity and effective ad management. #### What Are Recent G2 Reviews of Facebook for Business? **["Strong Targeting and High ROI with Smooth Meta Integrations"](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)** **Rating:** 4.0/5.0 stars _— Mrudu P._ [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164) **["Easy-to-Use Hub for Managing Multiple FB Pages"](https://www.g2.com/survey_responses/facebook-for-business-review-13240654)** **Rating:** 4.5/5.0 stars _— Sohail A._ [Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-13240654) #### What Are G2 Users Discussing About Facebook for Business? - [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments - [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments ## FAQs About Native Advertising Software Generated using AI Last updated: June 3, 2026 ### Top Native Advertising solutions delivering measurable ROI within the first twelve months Based on G2 reviews, these products are frequently mentioned for efficient setup, optimization, and measurable campaign impact. - [StackAdapt](https://www.g2.com/products/stackadapt) — full-funnel campaigns with strong optimization. - [The Trade Desk](https://www.g2.com/products/the-trade-desk) — precise targeting with unified reporting. - [AdRoll](https://www.g2.com/products/adroll) — retargeting and cross-channel conversion recovery. - [Quantcast Platform](https://www.g2.com/products/quantcast-platform) — AI-assisted performance and budget efficiency. ### Which Native Advertising platforms remain reliable during peak usage and high demand periods Based on G2 reviews, buyers often shortlist these platforms for stable workflows, responsive support, and dependable optimization. - [StackAdapt](https://www.g2.com/products/stackadapt) — multi-channel execution with responsive support. - [The Trade Desk](https://www.g2.com/products/the-trade-desk) — reliable integrations and budget control. - [AdRoll](https://www.g2.com/products/adroll) — easy campaign management for retargeting. - [EVADAV](https://www.g2.com/products/evadav) — stable traffic volume for fast testing. ### Native Advertising solutions that teams actually adopt and continue using long-term successfully According to verified users, long-term adoption tends to come from platforms that reduce operational friction while keeping campaign management, targeting, and reporting in one place. Reviews repeatedly highlight clean or intuitive interfaces, fast onboarding, responsive account support, and workflows that help teams launch campaigns quickly without constant troubleshooting. Buyers also value tools that support multiple channels from one dashboard, because that cuts down on platform switching and keeps optimization more consistent. Across recent reviews, sustained usage is most often tied to ease of use, strong service, helpful integrations, and enough reporting clarity to support ongoing budget and performance decisions. ### What should buyers look for in native advertising platforms According to verified users, buyers should look closely at usability, targeting depth, reporting flexibility, and day-to-day support. Recent reviews show that teams value platforms that make campaign setup fast, centralize native with other channels, and provide clear optimization workflows. Strong audience targeting, contextual options, retargeting, and access to quality inventory are recurring themes. Buyers also call out integrations with data and measurement tools as important for smoother execution. On the downside, some platforms create extra work through rigid reporting, manual exports, or complex navigation. A practical evaluation should focus on how quickly teams can launch, optimize, troubleshoot, and prove performance over time. ### What features define modern Native Advertising According to verified users, modern native advertising is defined by a mix of audience targeting, contextual targeting, multi-channel campaign management, and faster optimization workflows. Recent reviews frequently mention unified dashboards that bring native together with display, video, CTV, audio, or social execution. Buyers also care about reporting that surfaces campaign insights quickly, plus integrations with data sources, CRM systems, tracking tools, or measurement platforms. Other recurring feature themes include AI-assisted optimization, retargeting, inventory access, brand safety controls, and easier creative or campaign setup. In practice, reviewers describe the strongest platforms as those that simplify execution while still giving teams enough control to test, refine, and scale campaigns efficiently. ### [AdRoll](https://www.g2.com/products/adroll/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success. **Average Rating:** 4.1/5.0 **Total Reviews:** 765 #### How Do G2 Users Rate AdRoll? - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.0/10) - **Quality of Support:** 8.0/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.4/10) #### Who Is the Company Behind AdRoll? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 56% Small, 35% Medium #### What Do G2 Reviewers Say About AdRoll? _AI-generated summary from verified user reviews_ ##### Pros - Users find AdRoll's platform to be **easy to use** , making campaign setup accessible for beginners and experts alike. - Users appreciate the **ease of cross-channel retargeting** with AdRoll, enhancing engagement and simplifying campaign management. - Users value the **ease of campaign management** with AdRoll, praising its user-friendly platform and effective integrations. - Users appreciate the **easy setup** of AdRoll, allowing quick campaign creation and efficient brand visibility. - Users commend the **responsive customer support** team, always ready to assist with resolutions and enhance user experience. ##### Cons - Users find AdRoll has **limited features** , especially in video integration and support for various advertising platforms. - Users find **campaign setup confusing** and navigation cluttered due to limited management tools and broad targeting options. - Users find the **reporting limitations** of AdRoll overwhelming, desiring a more streamlined and simplified overview of metrics. - Users find AdRoll **expensive** due to costs associated with frequent campaign edits and unclear reporting. - Users find **reporting to be overly complex** , making it challenging to quickly derive key insights from data. #### What Are Recent G2 Reviews of AdRoll? **["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)** **Rating:** 4.0/5.0 stars _— Raad S._ [Read full review](https://www.g2.com/survey_responses/adroll-review-13128954) **["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)** **Rating:** 4.0/5.0 stars _— Muhammed Kawsar A._ [Read full review](https://www.g2.com/survey_responses/adroll-review-13138681) #### What Are G2 Users Discussing About AdRoll? - [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment - [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment - [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google) - [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment - [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment ### [EVADAV](https://www.g2.com/products/evadav/reviews) EVADAV TRAFFIC GROUP (since 2007) is a group of companies providing innovative media buying and traffic monetization solutions for advertisers, publishers, ad networks, affiliates, and brands to scale up their profits. Our expertise lies in the following branches: EVADAV PERFORMANCE AGENCY is a media buying project with local offices in Prague and Warsaw, operating across two key niches. SEARCH ARBITRAGE team delivers conversions to Google and Yahoo feeds. LEADGEN division focuses on providing qualified leads, sales, and inbound calls across the Auto Insurance, Healthcare, Debt Relief & Loans, Solar Panels, and Home Improvement verticals. EVADAV AD NETWORK is a platform for traffic monetization and advertising across multiple formats, including popunders, push notifications, in-page messages, native ads, and in-app, operating on CPM and CPC models. CPA MEDIA BUYING team provides services for large advertisers, managing their budgets and campaigns, or driving leads and sales on CPA and Revenue Share models. EVADAV MOBILE APPS is an agency that develops and promotes hundreds of mobile applications and products to millions of users worldwide. Media Buying division delivers traffic from 150+ sources for products in the Utilities, AI, Tools, and Entertainment categories. EVADAV ACADEMY Camp is a key initiative of the company, committed to developing and preparing future industry leaders through specialised courses, mentorship, and hands-on learning opportunities. **Average Rating:** 4.5/5.0 **Total Reviews:** 37 #### How Do G2 Users Rate EVADAV? - **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10) - **Quality of Support:** 9.1/10 (Category avg: 8.5/10) - **Ease of Use:** 9.3/10 (Category avg: 8.5/10) - **Ease of Admin:** 7.5/10 (Category avg: 8.4/10) #### Who Is the Company Behind EVADAV? - **Seller:** [EVADAV](https://www.g2.com/sellers/evadav) - **Year Founded:** 2018 - **HQ Location:** Limassol, Limassol - **Twitter:** @evadav 47 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd0d5e47b6f4357a8e7624f67c9a996771eb8868d116742c76b9344e063a916d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fevadav%2F&secure%5Burl_type%5D=linkedin_company_website) 160 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 62% Small, 22% Medium #### What Do G2 Reviewers Say About EVADAV? _AI-generated summary from verified user reviews_ ##### Pros - Users value EVADAV for its **intuitive campaign management** , enabling quick setup, optimization, and effective scaling of performance campaigns. - Users find EVADAV's platform incredibly **easy to use** , enabling quick campaign launches and intuitive performance tracking. - Users find the **initial setup easy and straightforward** , making campaign launches quick and user-friendly, especially for beginners. - Users value the **stable traffic volumes** on EVADAV, facilitating seamless scaling and efficient campaign management. - Users value the **audiance targeting capabilities** of EVADAV, enhancing their revenue through effective traffic monetization strategies. ##### Cons - Users report **poor customer support** , often experiencing slow response times during peak hours and weekends. - Users experience **slow processing** , particularly with campaign approvals and support response times during peak hours. - Users find the product to be a bit **expensive** , impacting their budget during initial tests and bids. - Users report **ad management issues** with delayed campaign approvals in certain regions and some concerns about click fraud. - Users find **manual campaign approval** in Tier-2 Asian countries delays launches and raises concerns about click fraud detection. #### What Are Recent G2 Reviews of EVADAV? **["Fast setup for sweepstakes lead gen with stable volume"](https://www.g2.com/survey_responses/evadav-review-13217540)** **Rating:** 5.0/5.0 stars _— Tristan H._ [Read full review](https://www.g2.com/survey_responses/evadav-review-13217540) **["Affordable, Customizable Traffic with Cool Targeting"](https://www.g2.com/survey_responses/evadav-review-12652587)** **Rating:** 4.5/5.0 stars _— Grisel ._ [Read full review](https://www.g2.com/survey_responses/evadav-review-12652587) #### What Are G2 Users Discussing About EVADAV? - [What is EVADAV used for?](https://www.g2.com/discussions/what-is-evadav-used-for) ### [PRnews.io](https://www.g2.com/products/prnews-io/reviews) PRNEWS.IO provides guaranteed placement of sponsored content in online media around the world. The Platform will help you to increase awareness among your potential partners and investors, boost your sales, and gain link juice. No more fuss about searching hundreds of platforms to share your news or story. In the digital world, anyone can get noticed online with just a few clicks from any place on the Earth. Estimate the platforms that fit your needs and can bring you the best results. Choose only the perfect ones to get the most views. Thanks to PRNEWS.IO, any company, regardless of its location or size, can push its content to the news feeds of leading media corporations. We cover news agencies, industry-specific websites, or themed blogs that help our customers to grow and win the audience. PRNEWS.IO undertakes prompt resolving of issues of financial logistics, translation, and media planning. Always developing, we can boast today about one of the most sophisticated services. The user-friendly menu allows you to track the status of publications, order history, statistics, and provides tools to increase the efficiency of your articles on specific websites. Since 2005 we help companies get their publicity in the fast-moving digital world. A small team of Internet journalism professionals at first, PRNEWS.IO has now developed into a friendly marketplace that eradicates the communication problems of small businesses with the press. We grew up from blogging services to a company with a renowned name and offices in Ukraine, Estonia, and United States. **Average Rating:** 4.7/5.0 **Total Reviews:** 61 #### How Do G2 Users Rate PRnews.io? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Quality of Support:** 9.6/10 (Category avg: 8.5/10) - **Ease of Use:** 9.2/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.5/10 (Category avg: 8.4/10) #### Who Is the Company Behind PRnews.io? - **Seller:** [PRNews](https://www.g2.com/sellers/prnews) - **Year Founded:** 2015 - **HQ Location:** Tallinn, Harju - **Twitter:** @prnewsio 635 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b1e5b2853dc5d23fbad5b8ce626c490057f08c0b772ebdb1f43779ed7e23873&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4872957%2F&secure%5Burl_type%5D=linkedin_company_website) 71 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 73% Small, 19% Medium #### What Do G2 Reviewers Say About PRnews.io? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of PRnews.io, enjoying a straightforward publishing process without complications. - Users appreciate the **fast and clear support** from PRnews.io, enhancing their experience and ensuring effective communication. - Users value the **publishing efficiency** of PRnews.io, allowing quick placements without the hassle of traditional PR processes. - Users value the **speed and simplicity** of PRnews.io, enabling quick publication without the hassle of traditional PR methods. - Users commend the **quick response time** of PRnews.io's support team, enhancing their overall publishing experience. ##### Cons - Users note a **steep learning curve** with PRnews.io, making it challenging for new users to navigate effectively. - Users feel the platform has a steep **learning difficulty** due to numerous options that may overwhelm new users. - Users experience **slow processing** times, but appreciate the attention to detail in the review process. #### What Are Recent G2 Reviews of PRnews.io? **["Easy to Use, Huge Media Selection for Fast Publishing"](https://www.g2.com/survey_responses/prnews-io-review-13142705)** **Rating:** 5.0/5.0 stars _— Daniel H._ [Read full review](https://www.g2.com/survey_responses/prnews-io-review-13142705) **["Great tool for PR"](https://www.g2.com/survey_responses/prnews-io-review-13060097)** **Rating:** 5.0/5.0 stars _— Dmytro S._ [Read full review](https://www.g2.com/survey_responses/prnews-io-review-13060097) #### What Are G2 Users Discussing About PRnews.io? - [What is PRnews.io used for?](https://www.g2.com/discussions/what-is-prnews-io-used-for) ### [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com **Average Rating:** 4.2/5.0 **Total Reviews:** 189 #### How Do G2 Users Rate Quantcast Platform? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Quality of Support:** 8.9/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.4/10) #### Who Is the Company Behind Quantcast Platform? - **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast) - **Company Website:** www.quantcast.com - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **Twitter:** @Quantcast 10,210 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website) 533 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Programmatic Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 39% Medium, 34% Small #### What Do G2 Reviewers Say About Quantcast Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Quantcast Platform, simplifying report creation and campaign management. - Users value the **intuitive user interface** and effective audience insights provided by the Quantcast Platform. - Users value the **user-friendly platform for campaign management** , enabling easy report creation and effective optimization. - Users appreciate the **intuitive analytics** of the Quantcast Platform, enabling efficient insights and enhanced decision-making. - Users appreciate the **advanced audience targeting** of Quantcast Platform, enhancing their campaign effectiveness and insights. ##### Cons - Users find the **limited features** of the Quantcast platform frustrating, particularly regarding campaign duplication and bulk editing. - Users find the **missing features** in Quantcast Platform frustrating, particularly due to absence of bulk editing options. - Users struggle with **poor reporting** due to limited API connections and the lack of automated summary data for conversions. - Users face issues with **reporting capabilities** , as automated reports often fail and API connections are lacking. - Users are frustrated with the **reporting limitations** of Quantcast Platform, facing delays and incomplete conversion data. #### What Are Recent G2 Reviews of Quantcast Platform? **["Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance"](https://www.g2.com/survey_responses/quantcast-platform-review-13124138)** **Rating:** 5.0/5.0 stars _— Michelle M._ [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13124138) **["CPA Improvement Across Our Funnel with Quantcast"](https://www.g2.com/survey_responses/quantcast-platform-review-13178867)** **Rating:** 4.5/5.0 stars _— Alex J._ [Read full review](https://www.g2.com/survey_responses/quantcast-platform-review-13178867) #### What Are G2 Users Discussing About Quantcast Platform? - [What is Quantcast Measure used for?](https://www.g2.com/discussions/what-is-quantcast-measure-used-for) - [Is Quantcast public?](https://www.g2.com/discussions/is-quantcast-public) - [How much does Quantcast cost?](https://www.g2.com/discussions/how-much-does-quantcast-cost) - [How does Quantcast work?](https://www.g2.com/discussions/how-does-quantcast-work) - 1 upvote ### [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business. **Average Rating:** 4.6/5.0 **Total Reviews:** 5,447 #### How Do G2 Users Rate G2 Marketing Solutions? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Quality of Support:** 9.2/10 (Category avg: 8.5/10) - **Ease of Use:** 9.1/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.9/10 (Category avg: 8.4/10) #### Who Is the Company Behind G2 Marketing Solutions? - **Seller:** [G2](https://www.g2.com/sellers/g2) - **Company Website:** www.g2.com - **Year Founded:** 2012 - **HQ Location:** Chicago, USA - **Twitter:** @G2dotcom 32,942 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=545a5c15bfc1d762f132f7ceab6872371290c28b2337aa4d8ffa55287b728776&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2641084%2F&secure%5Burl_type%5D=linkedin_company_website) 1,504 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 43% Small, 37% Medium #### What Do G2 Reviewers Say About G2 Marketing Solutions? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of G2 Marketing Solutions, streamlining product marketing initiatives and tracking effectively. - Users enjoy the **intuitive platform** of G2 Marketing Solutions, which simplifies collecting reviews and feedback efficiently. - Users highlight the **excellent customer support** that enhances their experience and boosts visibility effectively. - Users value the **authenticity** of G2 Marketing Solutions, trusting genuine reviews to guide their business decisions. - Users value the **authentic client feedback** on G2, aiding informed decisions and enhancing market engagement. ##### Cons - Users struggle with the **inconsistency in review quality** on G2, complicating the assessment of products and services. - Users find G2 Marketing Solutions to be **expensive** , especially for small enterprises and POC projects, affecting budget constraints. - Users express concerns about **biased reviews** on G2 Marketing Solutions, potentially impacting trust and decision-making. - Users express frustration over the **lack of clarity** in the review process and moderation explanations, complicating their experience. - Users find the **pricing issues** of G2 Marketing Solutions challenging, especially for startups with limited budgets. #### What Are Recent G2 Reviews of G2 Marketing Solutions? **["G2 Marketing Solutions: Strong Partnership That Delivers Customer Proof Points"](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13365548)** **Rating:** 5.0/5.0 stars _— Lindsay R._ [Read full review](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13365548) **["Buyer Intent Data and Seamless Tool Integrations Make G2 Marketing Solutions Shine"](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13350036)** **Rating:** 4.0/5.0 stars _— Shashank s._ [Read full review](https://www.g2.com/survey_responses/g2-marketing-solutions-review-13350036) #### What Are G2 Users Discussing About G2 Marketing Solutions? - [In what ways is G2.com influencing purchasing decisions in the software and technology market?](https://www.g2.com/discussions/in-what-ways-is-g2-com-influencing-purchasing-decisions-in-the-software-and-technology-market) - 10 comments, 7 upvotes - [How is G2.com being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-g2-com-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 6 comments, 2 upvotes - [What is G2.com used for?](https://www.g2.com/discussions/what-is-g2-com-used-for) - 11 comments, 6 upvotes - [What is G2 Marketing Solutions used for?](https://www.g2.com/discussions/what-is-g2-marketing-solutions-used-for) - 2 comments, 1 upvote - [How much does g2 crowd cost?](https://www.g2.com/discussions/how-much-does-g2-crowd-cost) - 12 comments, 5 upvotes ### [illumin](https://www.g2.com/products/illumin-illumin/reviews) illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 155 #### How Do G2 Users Rate illumin? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Quality of Support:** 9.1/10 (Category avg: 8.5/10) - **Ease of Use:** 8.1/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.4/10) #### Who Is the Company Behind illumin? - **Seller:** [illumin](https://www.g2.com/sellers/illumin) - **Company Website:** illumin.com - **Year Founded:** 2009 - **HQ Location:** Toronto, Canada - **Twitter:** @AcuityAds 174 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f94c30a29c046445f91410f8f8f92cdd5085129c1746de0c14f8c74916b533eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Facuity-ads-inc%2F&secure%5Burl_type%5D=linkedin_company_website) 239 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Automotive - **Company Size:** 57% Small, 28% Medium #### What Do G2 Reviewers Say About illumin? _AI-generated summary from verified user reviews_ ##### Pros - Users find Illumin's platform to be **incredibly user-friendly** , making it easy to manage campaigns independently and effectively. - Users appreciate the **precision and efficiency** of illumin for optimizing campaigns and facilitating real-time analysis. - Users highlight the **precision and efficiency** of illumin's campaign management, enhancing their marketing strategies effectively. - Users commend the **exceptional customer support** from illumin, highlighting their proactive and responsive assistance throughout the partnership. - Users value the **team's helpfulness** , as support is consistently excellent throughout all stages of their experience. ##### Cons - Users experience **poor reporting** flexibility, often needing to export data for more detailed analysis and insights. - Users find the **steep learning curve** challenging, making it hard to feel comfortable with illumin quickly. - Users express concerns over **limited reporting** features, finding them hard to digest and somewhat fragmented. - Users find **reporting limitations** in Illumin, especially lacking flexibility and necessary filters for deeper analysis. - Users find **reporting limitations** frustrating, as they desire more customization and straightforward data access within Illumin. #### What Are Recent G2 Reviews of illumin? **["Ilumin: the algorithm delivers, the configuration decides."](https://www.g2.com/survey_responses/illumin-review-13118986)** **Rating:** 4.5/5.0 stars _— Oscar R._ [Read full review](https://www.g2.com/survey_responses/illumin-review-13118986) **["User-Friendly DSP with Strong Performance Features"](https://www.g2.com/survey_responses/illumin-review-13120128)** **Rating:** 5.0/5.0 stars _— Aldana M._ [Read full review](https://www.g2.com/survey_responses/illumin-review-13120128) ### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 652 #### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Quality of Support:** 8.9/10 (Category avg: 8.5/10) - **Ease of Use:** 8.4/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.5/10 (Category avg: 8.4/10) #### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Medium, 28% Small #### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? _AI-generated summary from verified user reviews_ ##### Pros - Users find AdRoll ABM's **ease of use** exceptional, aided by helpful support and smooth onboarding processes. - Users appreciate the **precise audience targeting** of AdRoll ABM, enhancing engagement through tailored content delivery. - Users appreciate the **easy targeting methods** of AdRoll ABM, enhancing their ability to effectively reach desired accounts. - Users value the **precise targeting** of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights. - Users commend the **exceptional customer support** from AdRoll, facilitating a smooth onboarding and successful campaign management. ##### Cons - Users find the **steep learning curve** of AdRoll ABM challenging, especially concerning campaign management and reporting. - Users express concern over **missing features** , such as limited native advertising options and inadequate reporting capabilities. - Users note the **limited features** of AdRoll ABM, particularly regarding filtering options and native advertising capabilities. - Users are frustrated with **inadequate campaign tracking** and lack of effective lead generation from AdRoll ABM. - Users find the **targeting limitations** of AdRoll ABM restrict their segmentation and tracking capabilities significantly. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)** **Rating:** 5.0/5.0 stars _— Sandra T._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710) **["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)** **Rating:** 5.0/5.0 stars _— Rob Y._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001) #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is engineered platform to connects these signals in real time—allowing brands to act on consumer intent the moment it occurs and measure the impact all the way to the door. We thrive on innovation, data-driven results, and a culture of continuous improvement to make marketing more immediate, intelligent, and connected. **Average Rating:** 4.5/5.0 **Total Reviews:** 153 #### How Do G2 Users Rate Simpli.fi? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Quality of Support:** 9.3/10 (Category avg: 8.5/10) - **Ease of Use:** 8.8/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.8/10 (Category avg: 8.4/10) #### Who Is the Company Behind Simpli.fi? - **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi) - **Company Website:** www.simpli.fi - **Year Founded:** 2010 - **HQ Location:** Fort Worth, TX - **Twitter:** @simpli\_fi 1,808 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website) 607 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Marketing and Advertising, Broadcast Media - **Company Size:** 56% Small, 36% Medium #### What Do G2 Reviewers Say About Simpli.fi? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing their overall experience and campaign success. - Users find Simpli.fi's platform incredibly **easy to use** , with helpful support enhancing their overall campaign management experience. - Users find Simpli.fi's **supportive team** highly accessible and helpful, enhancing their overall marketing experience significantly. - Users value the **exceptionally helpful team** of Simpli.fi, ensuring support and assistance throughout their campaigns. - Users value Simpli.fi's **hyperlocal targeting** capabilities, enhancing precision for franchise and multilocation client campaigns. ##### Cons - Users find Simpli.fi's pricing to be **expensive** and lacking clarity, making budgeting and planning more difficult. - Users struggle with the **complex setup** of Simpli.fi, finding the interface and onboarding process unintuitive and challenging. - Users dislike the **extra fees** and lack of pricing transparency, leading to unexpected charges and confusion. - Users express frustration over the **lack of clarity** in onboarding and pricing, impacting trust and overall experience. - Users struggle with the **poor interface design** of Simpli.fi, finding it cluttered and challenging to navigate. #### What Are Recent G2 Reviews of Simpli.fi? **["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332) **["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)** **Rating:** 4.0/5.0 stars _— Jacob D._ [Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098) #### What Are G2 Users Discussing About Simpli.fi? - [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for) - [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for) - [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken) - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment ### [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com. **Average Rating:** 4.2/5.0 **Total Reviews:** 310 #### How Do G2 Users Rate Viant Technology? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Quality of Support:** 9.0/10 (Category avg: 8.5/10) - **Ease of Use:** 8.0/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.1/10 (Category avg: 8.4/10) #### Who Is the Company Behind Viant Technology? - **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc) - **Company Website:** viantinc.com - **Year Founded:** 1999 - **HQ Location:** Irvine, California - **Twitter:** @viant\_tech 2,996 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee65369ae2d20a4042b3b5ebcaead4dbaff07ee37deafd1e4d6e687e0f920ba7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviant-technology%2F&secure%5Burl_type%5D=linkedin_company_website) 453 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Programmatic Trader - **Top Industries:** Marketing and Advertising, Online Media - **Company Size:** 41% Medium, 39% Small #### What Do G2 Reviewers Say About Viant Technology? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **quick and helpful customer support** from Viant Technology, which enhances their overall experience. - Users find Viant Technology's platform to have **exceptional ease of use** , facilitating effortless campaign management and support. - Users commend the **easy setup** of Viant Technology, enabling quick campaign launches and effortless adjustments. - Users find Viant Technology’s platform offers **setup ease** , allowing quick campaign launches and adjustments with excellent support. - Users appreciate the **quick and helpful support team** at Viant Technology, enhancing their overall experience with the platform. ##### Cons - Users find the **limited reporting** options frustrating, making navigation and data access unnecessarily complicated. - Users find **reporting limitations** frustrating, particularly lacking KPIs and issues with exporting day-to-day data accurately. - Users find the **complex reporting** challenging, hindering their ability to easily access campaign metrics and insights. - Users face **editing difficulties** , finding bulk changes tedious and advanced features challenging to navigate effectively. - Users struggle with a **steep learning curve** in navigating Viant Technology's complex interface and advanced features. #### What Are Recent G2 Reviews of Viant Technology? **["Intuitive DSP with Stellar UI, Needs Better Planning Tools"](https://www.g2.com/survey_responses/viant-technology-review-12679009)** **Rating:** 4.5/5.0 stars _— Stephanie F._ [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009) **["Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights"](https://www.g2.com/survey_responses/viant-technology-review-12952544)** **Rating:** 4.5/5.0 stars _— Luciana S._ [Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544) #### What Are G2 Users Discussing About Viant Technology? - [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp) - [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located) - [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments - [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do) ### [Basis](https://www.g2.com/products/basis/reviews) Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of. At the core of Basis' AI capabilities is Compass, a connected intelligence layer that thinks across your entire media mix rather than any single channel in isolation. Compass translates media briefs into full omnichannel strategies in minutes, pulls in past performance data to sharpen every recommendation, and exports presentation-ready plans without the manual build—taking teams from brief to activation faster than ever before. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. An AdExchanger Awards multi-winner for best education program and best account support, our on-boarding and training curriculum enable teams to quickly improve their digital advertising knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance, while workflow automation continues to reduce manual effort across every stage of the media lifecycle. **Average Rating:** 4.5/5.0 **Total Reviews:** 263 #### How Do G2 Users Rate Basis? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Quality of Support:** 9.5/10 (Category avg: 8.5/10) - **Ease of Use:** 8.3/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.4/10) #### Who Is the Company Behind Basis? - **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies) - **Year Founded:** 2001 - **HQ Location:** Chicago, IL - **Twitter:** @basisglobaltech 4,732 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9432a017892b82809a9e8b6e6f81512ef7855ba6769023aa415ced0b0eb4965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbasis-technologies&secure%5Burl_type%5D=linkedin_company_website) 1,469 employees on LinkedIn® - **Phone:** 844-637-0321 #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Digital Media Planner - **Top Industries:** Marketing and Advertising, Newspapers - **Company Size:** 64% Small, 28% Medium #### What Do G2 Reviewers Say About Basis? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Basis, enjoying its intuitive navigation and helpful support for seamless integration. - Users appreciate the **user-friendly interface** of Basis, complemented by supportive account reps and helpful integrations. - Users appreciate the **excellent reporting metrics** and dimensions, promoting a clear understanding of the marketplace inventory. - Users value the **exceptional customer support** and extensive features offered by Basis, enhancing their overall experience. - Users highlight the **exceptional customer support** and valuable product offerings of Basis, enhancing their overall experience. ##### Cons - Users find the **complex user interface** of Basis outdated and challenging, making report generation inconvenient. - Users find the product **complex** , noting it isn't user-friendly for everyone, making it challenging to navigate. - Users find the system **complex and not user-friendly** , making it challenging for everyone to navigate effectively. - Users find the **complex reporting** process inconvenient, along with an outdated UI affecting overall usability. - Users find the **complex usability** of Basis challenging, making it difficult for a broader audience to navigate. #### What Are Recent G2 Reviews of Basis? **["Effortless Integration and Support Make Basis Stand Out"](https://www.g2.com/survey_responses/basis-review-12180293)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/basis-review-12180293) **["Great tool, and fantastic team"](https://www.g2.com/survey_responses/basis-review-10305690)** **Rating:** 5.0/5.0 stars _— Jessica C._ [Read full review](https://www.g2.com/survey_responses/basis-review-10305690) ### [Sharethrough](https://www.g2.com/products/sharethrough/reviews) Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers. **Average Rating:** 4.5/5.0 **Total Reviews:** 85 #### How Do G2 Users Rate Sharethrough? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Quality of Support:** 9.5/10 (Category avg: 8.5/10) - **Ease of Use:** 8.9/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.6/10 (Category avg: 8.4/10) #### Who Is the Company Behind Sharethrough? - **Seller:** [Sharethrough](https://www.g2.com/sellers/sharethrough) - **Year Founded:** 2008 - **HQ Location:** Montreal, Quebec - **Twitter:** @sharethrough 5,075 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=379dd03c38ff6e1fb52f250e85d4befc2ca3d1fb3b6d158afdb04ca078ee1972&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F638984%2F&secure%5Burl_type%5D=linkedin_company_website) 38 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Entertainment - **Company Size:** 44% Medium, 28% Small #### What Are Recent G2 Reviews of Sharethrough? **["Phenomenal sales team with a great structure."](https://www.g2.com/survey_responses/sharethrough-review-8021815)** **Rating:** 4.5/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/sharethrough-review-8021815) **["Success in innovating for food/dining client with dynamic captioned videos"](https://www.g2.com/survey_responses/sharethrough-review-8022870)** **Rating:** 5.0/5.0 stars _— Zachary J._ [Read full review](https://www.g2.com/survey_responses/sharethrough-review-8022870) #### What Are G2 Users Discussing About Sharethrough? - [What are the benefits and challenges of using Sharethrough for programmatic advertising?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sharethrough-for-programmatic-advertising) - [Who owns sharethrough?](https://www.g2.com/discussions/who-owns-sharethrough) - [What is BTLR sharethrough?](https://www.g2.com/discussions/what-is-btlr-sharethrough) - [Is Sharethrough a DSP?](https://www.g2.com/discussions/is-sharethrough-a-dsp) - [What does sharethrough do?](https://www.g2.com/discussions/what-does-sharethrough-do) - ‹ Prev ‹ Prev - 1 - [2](/categories/native-advertising?order=g2_score&page=2#product-list) - [3](/categories/native-advertising?order=g2_score&page=3#product-list) - [4](/categories/native-advertising?order=g2_score&page=4#product-list) - [5](/categories/native-advertising?order=g2_score&page=5#product-list) - [6](/categories/native-advertising?order=g2_score&page=6#product-list) - [7](/categories/native-advertising?order=g2_score&page=7#product-list) - [Next › Next ›](/categories/native-advertising?order=g2_score&page=2#product-list) Spotlight Categories [Multi-Country Payroll Software](https://www.g2.com/categories/multi-country-payroll) [Sales Engagement Software](https://www.g2.com/categories/sales-engagement) [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) [Corporate Performance Management (CPM) Software](https://www.g2.com/categories/corporate-performance-management-cpm) [Security Compliance Software](https://www.g2.com/categories/security-compliance) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) [Browse Native Advertising Themes](/categories/native-advertising/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Native advertising software helps advertisers buy ads that are formatted similarly to a website’s content. Native advertising software gives advertisers the ability to make ads that more accurately adhere to consumers’ media consumption habits by formatting ads to match the content on any given website. Native advertising typically fits into businesses’ content marketing strategy, allowing them to create and promote their sponsored content at scale. Products in this category is used by in-house marketing teams or advertising agencies. Many native advertising platforms are compound products that also offer publisher ad management native advertising features. To qualify for inclusion in the Native Advertising category, a product must: - Allow advertisers to create native ads that are formatted to match a website’s existing content - Access sources of native advertising inventory such as publisher ad management products and native advertising networks Top Tools at a Glance | Product | Best for | User Review | | --- | --- | --- | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image")](https://www.g2.com/products/stackadapt/reviews)[StackAdapt](https://www.g2.com/products/stackadapt/reviews)[4.7/5(899)](https://www.g2.com/products/stackadapt/reviews) | Full-funnel native and multichannel programmatic buying | "Driving Performance with Confidence" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_94817088137f59605a6b4c262b4d8f80/taboola-realize.jpg "Product Avatar Image")](https://www.g2.com/products/taboola-realize/reviews)[Realize](https://www.g2.com/products/taboola-realize/reviews)[3.7/5(70)](https://www.g2.com/products/taboola-realize/reviews) | Top-funnel native traffic with publisher-network scale | "A True Third Channel Beyond Google & Meta, with Strong Conversion Optimisation" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image")](https://www.g2.com/products/the-trade-desk/reviews)[The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)[4.4/5(184)](https://www.g2.com/products/the-trade-desk/reviews) | Omnichannel programmatic buying with granular audience targeting | "Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image")](https://www.g2.com/products/facebook-for-business/reviews)[Facebook](https://www.g2.com/products/facebook-for-business/reviews)[4.2/5(1,457)](https://www.g2.com/products/facebook-for-business/reviews) | Precision-targeted native feed advertising with retargeting | "Strong Targeting and High ROI with Smooth Meta Integrations" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image")](https://www.g2.com/products/adroll/reviews)[AdRoll](https://www.g2.com/products/adroll/reviews)[4.1/5(787)](https://www.g2.com/products/adroll/reviews) | Cross-channel retargeting with managed campaign execution | "Fast Setup and Effective Retargeting That Drives Conversions" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_781cca577a8116babbe43c6435b088ed/evadav%282%29.jpg "Product Avatar Image")](https://www.g2.com/products/evadav/reviews)[EVADAV](https://www.g2.com/products/evadav/reviews)[4.5/5(37)](https://www.g2.com/products/evadav/reviews) | Native traffic testing and geo-scaling workflows | "Fast setup for sweepstakes lead gen with stable volume" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_be243b9d9a392af72d3113ced9374a72/prnews-io.jpg "Product Avatar Image")](https://www.g2.com/products/prnews-io/reviews)[PRnews.io](https://www.g2.com/products/prnews-io/reviews)[4.7/5(63)](https://www.g2.com/products/prnews-io/reviews) | Self-serve native placements with transparent pricing | "Easy to Use, Huge Media Selection for Fast Publishing" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fec63132d15887b69848ea4cdcf24c5e/quantcast-platform.png "Product Avatar Image")](https://www.g2.com/products/quantcast-platform/reviews)[Quantcast 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