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Native Advertising reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Native Advertising Software

    Native advertising software helps advertisers buy ads that are formatted similarly to a website’s content. Native advertising software gives advertisers the ability to make ads that more accurately adhere to consumers’ media consumption habits by formatting ads to match the content on any given website. Native advertising typically fits into businesses’ content marketing strategy, allowing them to create and promote their sponsored content at scale. Products in this category is used by in-house marketing teams or advertising agencies. Many native advertising platforms are compound products that also offer publisher ad management native advertising features.

    To qualify for inclusion in the Native Advertising category, a product must:

    Allow advertisers to create native ads that are formatted to match a website’s existing content
    Access sources of native advertising inventory such as publisher ad management products and native advertising networks

    Compare Native Advertising Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (300)4.7 out of 5
    Optimized for quick response

    StackAdapt is the #1 Programmatic Advertising Platform helping brands accelerate customer engagement and acquisition. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ranking the highest in customer satisfaction and performance by G2 Crowd in the DSP category for the fourth time, StackAdapt is one of G2's Top 100 Software Companies, with a top 10 rating on the Highest Satisfaction list for 2020. StackAdapt is one of

    (242)4.5 out of 5
    Optimized for quick response

    Everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis by Centro is more than just streamlined media buying—Basis is the most comprehensive and automated digital media platform on the market. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and the #1 rated DSP powered by artificial intelligence, it’

    (168)3.6 out of 5

    Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath

    (6)4.5 out of 5
    Entry Level Price:$100

    EVADAV is the Evolving Advertising Network with 2B+ impressions daily worldwide, focused on delivering outstanding value for Publishers and Advertisers. Evadav ensures Advertisers and Publishers get the most from top formats: Native, In-Page, Push, and Pop ads, serving them under optimal CPM and CPC pricing models. At one's disposal are most devices and users from 250+ countries, as EVADAV ads present to advertisers a favorable opportunity to reach the global audience. No limitations in coverag

    (7)3.9 out of 5

    Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive catalog of native formats and the ultimate content advertising platform that combines automation and insights with highest-quality reach. For media companies, Nativo provides an integrated native technology stack that makes it easy to sell, deploy, and optimize native ads across their media propertie

    (9)4.9 out of 5

    Manage Outbrain, Taboola, Revcontent,, and Yahoo Gemini in one central place - scale, automate, and simplify your native advertising.

    (5)4.8 out of 5
    Entry Level Price:$0

    Your One-Stop-Shop for Programmatic Email Monetization inboxAds is a programmatic email monetization platform helping publishers worldwide to boost revenue. Using dynamic, native ads from a rich, curated inventory, the platform leverages the power of AI and advanced personalization algorithms to generate the highest returns for its clients. With its white-label integration service, inboxAds allows companies to expand their portfolio with email monetization solutions.

    (5)4.1 out of 5

    MGID is a native advertising platform to acquire visitors, monetize websites, build new audiences, and grow traffic.

    (6)3.8 out of 5

    TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content.

    (85)3.7 out of 5

    The Media Optimizer is a digital marketing optimization solution that helps you forecast the best mix of search, display and social ads based on your budget and automates the execution of your media plan.

    (5)2.9 out of 5

    BuySellAds helps marketers diversify their advertising strategy, and publishers maximize their advertising revenue. For marketers, BuySellAds is a cross-channel advertising network that enables them to diversify their advertising strategy using a single platform. Easily run native, email, sponsored content, display, and podcast advertising campaigns. Our extensive publisher network guarantees that marketers are reaching engaged and targeted audiences at scale with every campaign. For publisher

    (5)3.8 out of 5

    Sharethrough is a software company that powers in-feed advertising for brands and publishers.

    (4)5.0 out of 5
    Entry Level Price:$39 /month

    Generate more leads, more sales, and more revenue from the traffic you already have. Engage your website visitors with user-friendly pop-ups, persistent top and bottom bars, subtle notifications, and native ad units in one platform all without coding. Ampry is designed to engage the right visitor (advanced user targeting), at the right moment (multiple trigger options, including page abandonment, page scroll, and time on site), with the right message (various placement options and split testing

    (3)4.5 out of 5

    The future of email has arrived

    (14)4.3 out of 5

    PRNEWS.IO provides guaranteed placement of sponsored content in online media around the world. The Platform will help you to increase awareness among your potential partners and investors, boost your sales, and gain link juice. No more fuss about searching hundreds of platforms to share your news or story. In the digital world, anyone can get noticed online with just a few clicks from any place on the Earth. Estimate the platforms that fit your needs and can bring you the best results. Choose

    (1)3.5 out of 5

    Colombia recommends editorial and sponsored content across the most highly-trafficked sites.

    (1)3.5 out of 5

    Dianomi™ is the leader in premium native advertising for the financial services, technology, corporate and lifestyle sectors. We connect advertisers with publishers to create the perfect union between content and context; all exclusively within the business and finance verticals. We do this by providing the technology behind “Sponsored Financial Content” ad units on over 225 premium websites including Wall Street Journal, Business Insider, Forbes and many more. These partnerships give our adver

    (1)4.5 out of 5

    Engageya is a content recommendation tool that offers a reader exchange ecosystem for publishers and bloggers.

    (1)2.0 out of 5

    LockerDome embeds interactive widgets across media properties to generate revenue by serving native ads.

    (2)3.0 out of 5

    plista is a global platform for data-driven native advertising in premium editorial environments. The Berlin based company successfully brings advertisers and publishers together since 2008 and is one of the pioneers in its segment. plista offers direct, single-source access to a broad portfolio of native solutions. With its proprietary real-time Recommendation Technology, plista is able to deliver both content and advertising that matches users’ individual interests – across all channels and d

    (1)3.5 out of 5

    PowerLinks Native Ad Platform can integrate and distribute Sponsored Content, Search, eCommerce, Responsive Display & Video content across all devices, globally.

    (1)3.5 out of 5
    Entry Level Price:$995 Month

    Award-winning tools for content creators. You create incredible content, our tools do the rest. Pressboard gives you reporting that's just as powerful as your content. Go from content launch to sharing live reports in minutes, instead of days. Pressboard Studio brings together your most important data in beautiful, customized and shareable live reports. -Bring All Your Data Together -Wow Your Clients with Shareable Reports -Manage Hundreds of Campaigns at Once Trusted by Thousands of The Worl

    (1)5.0 out of 5 is a native advertising technology that helps you amplify the reach of your content via in-stream ads.

    (30)4.4 out of 5

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.

    (1)4.5 out of 5

    The Whichit Marketing Tool allows you to create rich media unique ad units in the form of polls, quizzes, trivia, surveys and more that we like to call ‘Whichits’ and distribute your campaign trough different channels digital placement: social media, programmatic media buying and embed code.

    0 ratings

    Accueil provides email marketing, newsletters, CRM & transactional emails where audience is targeted very specifically with messages.

    0 ratings

    The Adcash Advertiser Platform gives businesses of all sizes the tools they need to succeed in digital marketing. Let our technology do the hard work, so you don't have to.

    (7)4.1 out of 5

    Adelphic is a leading people-based cross-channel demand-side platform. Adelphic provides an enterprise-ready self-service software solution for agencies, brands and other large media buyers to make meaningful engagements with consumers across all devices and formats. The company’s platform is fully RTB-enabled and delivers global scale through access to all leading inventory providers. Adelphic’s technology overcomes the limitations of user identification across all digital devices, yielding ri

    0 ratings

    AdMachine is a self-serve Demand side platform with a large inventory volume from 50+ Supply side platforms connected. Display, Native, Video and Pop traffic. AdMachine also provides a White Label DSP solution. 24/7 Monitored Reliable Infrastructure AdMachine Ad Exchange Simple SSP and DSP integrations Self-serve platform for Advertisers and Publishers Dedicated Support Team Customizable UI Custom Domains Migration help

    0 ratings

    AdsKeeper is a native advertising platform serving the needs of affiliate marketers.

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    High Performers
    Verizon Media DSP
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