AdRoll Pricing Overview

No. According to G2 data, AdRoll does not offer a free plan or free trial. Users need to purchase a paid plan to access the product. Visit the seller's official pricing page for current pricing details and plan options.

AdRoll's pricing is best suited for small businesses and mid-market companies running retargeting campaigns across web, social, and display channels. G2 reviewers from small businesses consistently praise AdRoll's ease of setup and pay-as-you-go flexibility, particularly for ecommerce, marketing agencies, and healthcare advertisers who face restrictions on platforms like Google. Agencies managing multiple clients benefit from AdRoll's multi-account structure and pixel simplicity. G2 reviews from mid-market companies in computer software, financial services, and retail highlight its value for ABM and cross-channel retargeting. AdRoll's Advanced Package suits businesses ready to commit annually for managed services, while the self-service tier fits lean teams or solo marketers with limited ad operations resources.

AdRoll does not offer a traditional free tier. According to G2's pricing data for AdRoll, all tiers operate on pay-as-you-go pricing, meaning advertisers pay based on actual ad spend rather than a fixed subscription. The self-service Ads tier gives users direct campaign control, while the managed Ads tier adds account management support for qualifying spend levels. AdRoll's Advanced Package requires a one-year commitment and includes ad credits and guaranteed managed services. G2 reviewers note that access to a dedicated account manager is a meaningful differentiator, with several users crediting their account managers for campaign performance. Support quality and service depth scale with spend level and commitment tier.

AdRoll's value perception is mixed but leans positive across G2 reviews. Many G2 reviewers praise AdRoll's retargeting ROI, with some reporting ROAS figures like 6.4x and 11:1, calling it cost-effective relative to results. However, cost concerns appear frequently, particularly among small businesses and agencies. G2 reviewers note AdRoll's CPMs run higher than Google Display Network, and some agency reviewers flag it as a harder sell for budget-conscious clients. The pay-as-you-go model is appreciated for flexibility, though several G2 users warn it can become expensive without careful budget management. Overall, AdRoll pricing delivers strong value for retargeting-focused use cases but is considered a premium option for prospecting or cold-audience campaigns.