[ AdRoll Reviews ](https://www.g2.com/products/adroll/reviews) [ AdRoll Reviews ](https://www.g2.com/products/adroll/reviews) # AdRoll Pricing Overview [Editedit](https://my.g2.com/adroll/pricings) Ads Pay As You Go Pay-as-you-go advertising. Managed services with qualifying spend. - Full-funnel, multi-channel advertising Show More Ads Pay As You Go Pay-as-you-go advertising. Self-service only. - Full-funnel, multi-channel advertising Show More Advanced Package Pay As You Go Get the full AdRoll platform, free ad credits, and guaranteed services; when you commit for a year. - Full-funnel, multi-channel advertising Show More AdRoll has 2 pricing editions. A pay-as-you-go Ads option and a subscription based Advanced Package. AdRoll has 3 pricing editions. Look at different pricing editions below and see what edition and features meet your budget and needs. Pricing information for AdRoll is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase AdRoll must be conducted with the seller. AdRoll is a self-service product with optional managed services. Services for onboarding and account management are available with qualifying spend on the pay-as-you-go Ads edition. Services are guaranteed on the subscription Advanced Package. Pricing information was last updated on October 03, 2025 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 9% ### Perceived Cost $$$$$ ## Top-Rated Alternatives [ ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") Criteo Commerce Growth 3.8/5 (218) ](https://www.g2.com/products/criteo-commerce-growth/reviews) [ ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") Facebook for Business 4.2/5 (1,392) ](https://www.g2.com/products/facebook-for-business/reviews) [ ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") StackAdapt 4.7/5 (863) ](https://www.g2.com/products/stackadapt/reviews) [ View All Alternatives ](https://www.g2.com/products/adroll/competitors/alternatives) ## AdRoll Pricing Reviews (2) ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") UL Verified User in Leisure, Travel & Tourism Mid-Market (51-1000 emp.) 10/17/2025 More Options - - [Respond as AdRoll](https://www.g2.com/survey_responses/adroll-review-11830861/official_response/new) "Powerful Retargeting Platform That Delivers Results" 5/5 What do you like best about AdRoll? What I like best about AdRoll is how effortlessly it helps manage campaigns across multiple channels in one place. The retargeting features are powerful and really help boost conversions. I also appreciate how smoothly it connects with tools like Shopify and HubSpot, making marketing automation much easier. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Sometimes the reporting dashboard feels a bit complex, and it takes time to find specific performance insights. The pricing can also feel a little high for smaller budgets. Other than that, the platform works well once you get familiar with it. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? AdRoll helps me reconnect with visitors who didn’t convert on the first visit, which has significantly improved my campaign ROI. It also simplifies managing ads across channels like web, social, and email from one place. Overall, it saves time and ensures my marketing efforts stay consistent and data-driven. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Organic ![Lindsay B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lindsay B.") LB Lindsay B. marketing manager Mid-Market (51-1000 emp.) 9/30/2025 More Options - - [Respond as AdRoll](https://www.g2.com/survey_responses/adroll-review-11699808/official_response/new) "Broken from Day One — 4 Months of Errors, No Resolution, and Wasted Ad Spend" 0/5 What do you like best about AdRoll? Not sure yet I can barely get the platform to work. Review collected by and hosted on G2.com. What do you dislike about AdRoll? Since June 2025, AdRoll has been a nonstop cycle of errors, broken processes, zero delivery, and ineffective support. We were told to keep trying while paying for services that never worked. After being handed off to dozens of reps and waiting two weeks for “tech support” during active spend, we still don’t have a functioning setup. Do not recommend. What Went Wrong (By Layer) 1) Core Product Reliability — Constant Break Errors Repeated platform error blocking basic actions: “Unable to save your information. Please try again or contact Support.” Every time we fixed one step, something else broke (settings, integrations, or delivery). Progress was one step forward, two steps back for four straight months. 2) Meta (Facebook/Instagram) Integration — Never Worked The Facebook/Instagram integration never functioned correctly from the start (June onward). We were repeatedly told it was an “audience” issue, with no concrete guidance or resolution path. Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed. 3) Campaign Delivery — Zero Activity Despite Budget With a live campaign and approved ads, we saw 0 impressions / 0 clicks / 0 spend for days. We were told to change to Impressions; the UI didn’t show an “Impressions” option where expected, causing more delays. Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control. This UI/UX mismatch wastes time and causes misconfiguration. 4) Misleading/Confusing UI — “Bid Strategy” vs. “Optimization” “Bid strategy” appears at Campaign level, but billing/optimization (Clicks vs Landing Page Views vs Reach/CPM) is at Ad Group level. Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach). This confusion directly contributed to the campaign not spending for days. 5) Support Experience — Ineffective, Slow, and Fragmented We were passed between dozens of different reps with no continuity or ownership. Two-week wait just to reach “tech support” — while campaigns were supposed to be spending. Repetitive questions, contradictory guidance, and no root-cause fix. No working escalation path until we began seeking executive contacts ourselves. 6) Financial Impact — Paying for a Non-Working Service Months of wasted budget and time on a platform that never delivered basic functionality. We were told to “keep trying” or to wait weeks for help — while our timelines (enrollment campaigns) were time-sensitive. The “credits” offered didn’t resolve the underlying Meta integration or save errors. Month-by-Month Snapshot June 2025: Onboarding and Meta integration attempts begin. Immediate platform errors (“Unable to save your information”). Integration never functional. July 2025: Multiple support threads; the go-to explanation becomes “it’s the audience” with no clear, actionable fix. No working integration. August 2025: Hand-offs between many reps continue; no ownership. We keep troubleshooting the same items. No stable progress. September 2025: Told to wait ~2 weeks for tech support while we’re running time-sensitive campaigns. Campaign shows zero delivery for days despite budget and approved ads. UI confusion over Impressions vs Reach and Campaign vs Ad Group settings further slows progress. Still not resolved. Why We Don’t Recommend AdRoll Reliability: Frequent, blocking errors on basic actions for months. Integrations: Meta connection never stabilized; “audience” deflection instead of diagnostics. Usability: Critical settings are buried or labeled inconsistently (Reach vs Impressions; campaign bid vs ad-group optimization). Support: Slow, fragmented, and ineffective; weeks-long waits during active spend. Cost: You will pay while you wait and re-explain your case to new reps. Bottom Line: If your business depends on reliable social integrations, clear optimization controls, and responsive support (ours does), AdRoll is not a safe choice based on our experience from June–September 2025. Review collected by and hosted on G2.com. What problems is AdRoll solving and how is that benefiting you? they aren't solving anything. It's been 3 months of errors when i move on to the next step. more errors always telling me to contact support but their support is nonexistent. Worse company platform I've ever dealt with. Review collected by and hosted on G2.com. 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