Best Search Advertising Software

Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines such as Google, Bing, and Yahoo!. Search advertising allows companies to target keywords that are relevant to their businesses and gain more prominent positioning in search engine results, gaining them visibility with users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords. They also help create and optimize ads, as well as track conversion and return on ad spend (ROAS). Search advertising is usually leveraged for direct response advertising, with advertisers aiming to convert searchers on the spot. Search advertising includes both first-party and third-party platforms. First-party platforms are those offered directly by Google, Microsoft, and Yahoo! that offer direct access to ad placement on each of the respective search engines. Third-party platforms may manage ad campaigns across multiple search engines and may also offer functionality to serve ads across display, video, mobile, or social media channels as well.

To qualify for inclusion in the Search Advertising category, a product must:

  • Possess capabilities to bid on keywords across AdWords, Bing Ads, and/or Yahoo!
  • Offer tools to create text ads or product listing ads
  • Provide workflows for effectively managing and trafficking ads within the platform
  • Track key success metrics such as reach, conversions, and ROAS
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    WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management. WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows

    Advertise with Google Ads to boost website traffic and sales. Easily manage your campaigns and budget.

    SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 30 tools for search, content, social media and market research, data for more than 140 countries, SEMrush is now a must-have solution for all companies serious about online.

    Broaden your reach to Bing and Yahoo! by bringing your existing AdWords campaigns directly into Bing Ads.

    Marin Software
    (410)3.9 out of 5
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    Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

    YouTube ads allows to reach potential customers and have them take action when they watch or search for videos on YouTube.

    Yahoo makes it easy to get your brand message in front of a growing audience of engaged consumers across devices, partners, and properties with proven advertising solutions that drive results.

    AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & c

    Kenshoo is a global software platform for companies that want marketing insights, planning and activation at scale. Our unique access to rich data across all of the digital channels with highest customer engagement enables us to deliver leading solutions in each channel and empowers marketers to make better decisions across them. These channels include Google, Bing, Facebook, Instagram, Pinterest, Amazon Advertising, Apple Search Ads, Baidu, Yahoo Advertising, Snap and Yandex. Leveraging our ma

    Built by 2 ex-Googlers, AdHawk is the easiest way to manage your Google AdWords & Facebook Ad campaigns. After years of manually analyzing & optimizing Ad Accounts for thousands of businesses, we feel confident saying software automation makes the work of an advertiser incredibly efficient. Stop optimizing by hand & start using data science & machine learning to help you increase ROI.

    Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign launch and cross-channel campaign management with automation, machine learning and AI. Marketers use Acquisio's groundbreaking AI-powered bid and budget management technology to deliver more clicks at a lower cost per cl

    The Media Optimizer is a digital marketing optimization solution that helps you forecast the best mix of search, display and social ads based on your budget and automates the execution of your media plan.

    Sidecar is an e-commerce marketing company that builds the advanced technology retailers need to optimize cross-channel online shopping campaigns. With a team of data science and e-commerce experts, our state-of-the-art machine learning engine, and a massive volume of data, Sidecar is the magic behind retail’s most efficient and powerful online shopping campaigns.

    Manage and measure digital marketing campaigns all from the convenience of one platform. SearchForce offers a feature-rich campaign management & bid optimization platform that allow you to measure every aspect of your campaign and drive more ROI. With our robust reporting system, you can effectively track and analyze campaign data side by side different channels. For more information call 650.235.8777 or visit

    SweetIQ Local Marketing Hub
    (52)3.7 out of 5
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    Sizmek creates impressions that inspire through its people-based creative optimization platform. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions so creative and data work together, optimizing campaigns across all media. When your messages resonate, your impact amplifies, and your business reaches new heights. Sizmek operates its platform in more than 70 countrie

    Using search targeting Swoop provides your readers the content they are looking for.

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    IgnitionOne Customer Intelligence enables marketers to identify, value, and engage their customers at scale. IgnitionOne Customer Intelligence provides a single platform to leverage customer data from a range of systems to power effective omnichannel targeting and personalization. IgnitionOne Customer Intelligence accumulates data from systems such as the marketer’s website, CRM, point-of-sale, mobile devices, and more -- in real-time -- to enable a true understanding of each individual custo

    Use adCore to scale your SEM activity and outperform your targets.

    Apple's Search Ads is way of giving app publishers paid access to the top spot in app store search results. The ad appears on the top/top left on the App Store search result pages with a blue-tinted background. Apple's iTunes app store search advertising is one of the most overlooked user acquisition channels for iOS apps.

    QuanticMind, the Platform for Smarter Advertising, is the pioneer of predictive advertising management software for paid search channels. By reinventing ad management point solutions through machine learning, distributed cloud computing, and in-memory processing, QuanticMind delivers the most intelligent, scalable, and fastest platform for maximizing advertising performance for enterprises. A global community of data-driven marketers relies on QuanticMind’s data science-powered platform to antic

    MatchCraft AdVantage is a search marketing platform for partners who manage search marketing campaigns for local businesses.

    Adlucent is a SaaS solution that offers advertisers a unified platform to create & scale product ad campaigns across multiple channels

    AdNabu Automates Strategy in Google Ads. It helps you - create an extensive and well structured search as well as shopping campaigns - follow all the best practices like single keyword ad group, no duplicate keyword, different match types in different keywords etc - bid optimization focused on maximizing conversions for campaigns - send daily automated reports of the campaign performance - find missing keywords & create separate ad groups for them.

    eLama is a smart digital marketing automation platform which simplifies Google Ads campaigns. eLama offers a bunch of professional tools such as UTM-building tool, Smart Bid Calculator, Campaign Advisor, single payment hub and others. eLama provides users with a complex PPC-marketing automation solution using which they save both time and money advertising with Google Ads.

    Finch provides programmatic paid search management for AdWords and Bing for eCommerce businesses.

    LXRGuide’s powerful recommendation engine combines 5 million hours of managing paid search campaigns with machine learning algorithms to provide you with weekly recommendations to optimize your Adwords campaign. It optimizes your search campaigns for you so you can take the time you used to spend in AdWords and invest that time into growing your business.

    Access information scattered across the enterprise and beyond with accurate, automated concept search.

    Rakuten Marketing is a integrated marketing solutions, empowering marketers across affiliate, display and search.

    For Google Shopping users who need to set the smartest bid on every item, Whoop!’s predictive algorithm enables you to set individual, KPI-targeted bids for your entire assortment—painlessly. Unlike other bid management tools, Whoop! offers a lightweight dashboard balanced by best-in-class modelling, custom strategies, and a deep specialization in Google Ads. Alongside our PPC automation technology, we offer a custom onboarding phase that includes a comprehensive account analysis, personal feat

    Adboozter helps AdWords advertisers minimize wasted spend by identifying costly budget leaks.

    AdScale is a platform that will help marketers to easily boost advertising performance.

    AdvertStream offers advertising solutions across an array of targeted devices.

    Agriya's premium online advertising solution makes it easy for businesses to incorporate an efficient classified ad platform as part of their business strategy.

    Aori is an Adword tool for set root keywords, build long-tail keywords and optimize bids.

    Appbi is an Apple search ads marketing optimization platform based on Apple App Store data.

    AUDIENCEX is the largest independent trading desk, working to simplify the increasingly complex world of digital marketing for marketers and agencies around the world. We do this with a unified and transparent approach to omnichannel marketing campaigns, designed to reach target audiences with precision and efficiency. Our trading desk, tdX, is powered by our proprietary AI which assesses 12 leading DSPs on a 250 point evaluation, to identify the best-performing platforms for each campaign. Comb

    For brands with hundreds or thousands of locations, Balihoo software tackles the daily administrative tasks of local paid search and display so that you can focus on optimization. Leveraging innovative technology, rather than spreadsheet uploads, the Balihoo engine runs continuously, ensuring that your campaigns stay relevant, active, and data-informed, long after setup. Imagine combining your location list with creative templates to produce thousands of localized display ads in minutes. Combi

    BlueWinston is a tool to create, optimize and retarget product ads into your AdWords with one app, an ultimate system for e-commerce advertising in Google search.

    Buzztala is a pay per click (PPC) ad network that utilizes proprietary ad units - Product Video Ads (PVAs) - to drive qualified customers to our merchant partners' stores.

    Canned Banners Dynamic Retargeting is a turnkey creative solution that doesn't disrupt current retargeting plans. Canned Banners work with clients to set up campaign from start to finish. What customers get is dynamic ad creative that can run with existing DSP or agency.

    The Chase Advertising Management System brings continuity and transparency to your ad agency operations with a suite of unified tools that deliver a true end-to-end business solution. Chase, founded in 1997, has been delivering purely agency focussed solutions for almost 2 decades and is one of the most trusted providers in the industry. Chase counts some of the best-known group affiliated and independent agency names as satisfied customers including Y&R, JWC, TBWA, Ogilvy & Mather, Saa offers a self-learning search engine that uses machine learning and data science techniques to increase conversions.

    Crealytics is a retail performance advertising company. Using a combination of proprietary technology and world-class service, we help ecommerce retailers succeed through increased transparency and control, unique insights into their business, and improved financial performance. In 2017 we generated over 3B in client revenue and are proud to count Worldwide IR500 notables such as Footlocker, ASOS, and Urban Outfitters as clients. Currently, we manage ads on platforms such as Google, Bing, Ama

    All-in-one AI Data Workspace. We advocate a better relationship between your data and the operations of the company. We are a unified system of record for customer teams, by combining complex engineering, analytics, prediction, management, collaboration and business growth in one place.

    Premium site-specific marketing solutions for advertisers and publishers.

    InstaScaler uses patent-pending algorithms to analyze your website content, then chooses the best traffic source(s) for your business category. InstaScaler is an automated digital marketing channel which is easy to use by small business owners and startups without the need for any dedicated experienced team, SEO/PPC skills, or time-consuming optimisation.

    InteractiveH2O is focused on integrating client data including inventory, profit margins, and product pricing to drive real-time account updates.

    LOCALACT empowers you with the tools and support you require in order to monitor your local digital marketing footprint, engage with consumers online, and convert more customers at each and every one of your franchises and business locations

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