Search advertising software, also referred to as paid search or search engine marketing (SEM) software, helps businesses advertise on search engines such as Google, Bing, and Yahoo!. Search advertising allows companies to target keywords that are relevant to their businesses and gain more prominent positioning in search engine results, gaining them visibility with users who are already searching for those keywords. Search advertising products are typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords. They also help create and optimize ads, as well as track conversion and return on ad spend (ROAS). Search advertising is usually leveraged for direct response advertising, with advertisers aiming to convert searchers on the spot. Search advertising includes both first-party and third-party platforms. First-party platforms are those offered directly by Google, Microsoft, and Yahoo! that offer direct access to ad placement on each of the respective search engines. Third-party platforms may manage ad campaigns across multiple search engines and may also offer functionality to serve ads across display, video, mobile, or social media channels as well.
To qualify for inclusion in the Search Advertising category, a product must:
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WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management. WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows advertisers to make changes to their PPC and paid social campaigns based on intelligent, personalized recommendations based on users’ individual account data. This enables users to make changes across the entirety of their accounts without wasting hours sifting through irrelevant data, in addition to making it easier for advertisers to identify areas of their account that can be optimized for immediate gains. Simply review the recommendations offered by the 20-Minute PPC Work Week, make the suggested changes, and get on with running your business. WordStream Advisor’s features will also help you manage geotargeting, dynamic keyword implementation, call tracking and conversion tracking, performance reporting, and landing pages. For an added fee, the company offers premier consulting services through a dedicated account manager, as well as a managed services program, where a dedicated account manager fully manages your PPC account and campaigns for you. In addition, WordStream offers a number of free tools for marketers, including the AdWords Performance Grader, which quickly and securely evaluates the strengths and weaknesses of an AdWords account before providing users with a personalized report identifying areas in which improvements can be made. The Grader also offers users insight into how their account compares to competing advertisers in their industry and with similar budgets, as well as according to established PPC best practices. This allows advertisers to see, at a glance, how well they’re doing and how they stack up against the competition. Other free tools include a Landing Page Grader, Bing Ads Grader, and free keyword tools for SEO and PPC keyword list building.
SEMrush is an online visibility management and content marketing SaaS platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush offers solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels. With 30 tools for search, content, social media and market research, data for more than 140 countries, SEMrush is now a must-have solution for all companies serious about online.
Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI.
Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.
Kenshoo is a global software platform for companies that want marketing insights, planning and activation at scale. Our unique access to rich data across all of the digital channels with highest customer engagement enables us to deliver leading solutions in each channel and empowers marketers to make better decisions across them. These channels include Google, Bing, Facebook, Instagram, Pinterest, Amazon Advertising, Apple Search Ads, Baidu, Yahoo Advertising, Snap and Yandex. Leveraging our machine-learning algorithms and cutting edge AI, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands.
Built by 2 ex-Googlers, AdHawk is the easiest way to manage your Google AdWords & Facebook Ad campaigns. After years of manually analyzing & optimizing Ad Accounts for thousands of businesses, we feel confident saying software automation makes the work of an advertiser incredibly efficient. Stop optimizing by hand & start using data science & machine learning to help you increase ROI.
Acquisio provides industry leading AI-powered software for marketers, agencies and local SEM resellers to scale their PPC offering on advertising platforms like Google, Facebook and Bing. With Acquisio businesses replace low-value tasks like bid and budget management, campaign launch and cross-channel campaign management with automation, machine learning and AI. Marketers use Acquisio's groundbreaking AI-powered bid and budget management technology to deliver more clicks at a lower cost per click. These unique high frequency algorithms are proven to be 3 times more likely to spend clients’ full daily budget, without going over. More than half our customers see a 22% conversion lift and 10% CPA decrease.* *Based on Acquisio 2017 Performance Report
AdStage is powering paid marketers with closed-loop reporting and automation. We connect marketers to the paid search, paid social, web analytics, and conversion data they need to close the loop and optimize campaigns at scale. - With AdStage Report, marketers can measure and report on campaign performance in a fraction of the time. Save countless hours previously spent pulling and prepping data in spreadsheets! - With AdStage Automate, marketers can gain more control of their campaign & cut the time needed to manage ads. Create advanced rules & alerts using the metrics you care about. - With AdStage Data API, marketers can pull their paid search, paid social, and web analytics data into their BI tool, data warehouse, and more. -NEW - With the AdStage add-on, you can pull into Google Sheet all your cross-channel advertising data in seconds, at any granularity, across multiple accounts, with one query.
Manage and measure digital marketing campaigns all from the convenience of one platform. SearchForce offers a feature-rich campaign management & bid optimization platform that allow you to measure every aspect of your campaign and drive more ROI. With our robust reporting system, you can effectively track and analyze campaign data side by side different channels. For more information call 650.235.8777 or visit http://www.searchforce.com
Sizmek creates impressions that inspire through its people-based creative optimization platform. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions so creative and data work together, optimizing campaigns across all media. When your messages resonate, your impact amplifies, and your business reaches new heights. Sizmek operates its platform in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world, serving over 2.3 trillion impressions each year.
IgnitionOne Customer Intelligence enables marketers to identify, value, and engage their customers at scale. IgnitionOne Customer Intelligence provides a single platform to leverage customer data from a range of systems to power effective omnichannel targeting and personalization. IgnitionOne Customer Intelligence accumulates data from systems such as the marketer’s website, CRM, point-of-sale, mobile devices, and more -- in real-time -- to enable a true understanding of each individual customer’s real-time interests. IgnitionOne combines these robust, up-to-the-minute customer profiles with advanced machine-learning capabilities to target and engage customers with coordinated, relevant, contextually-aware messaging through online advertising such search, display, social, and metasearch; on your brand’s website; and through digital out-of-home advertising and advanced television. IgnitionOne provides Customer Intelligence for hundreds of leading brands in the travel & hospitality, retail and auto manufacturing sectors -- including leading brands such as Wyndham Worldwide, General Motors, Lowe’s, and many more.
QuanticMind, the Platform for Smarter Advertising, is the pioneer of predictive advertising management software for paid search channels. By reinventing ad management point solutions through machine learning, distributed cloud computing, and in-memory processing, QuanticMind delivers the most intelligent, scalable, and fastest platform for maximizing advertising performance for enterprises. A global community of data-driven marketers relies on QuanticMind’s data science-powered platform to anticipate and execute the best and most granular advertising investments. For more information, please visit www.quanticmind.com
AdNabu Automates Strategy in Google Ads. It helps you - create an extensive and well structured search as well as shopping campaigns - follow all the best practices like single keyword ad group, no duplicate keyword, different match types in different keywords etc - bid optimization focused on maximizing conversions for campaigns - send daily automated reports of the campaign performance - find missing keywords & create separate ad groups for them.
eLama is a smart digital marketing automation platform which simplifies Google Ads campaigns. eLama offers a bunch of professional tools such as UTM-building tool, Smart Bid Calculator, Campaign Advisor, single payment hub and others. eLama provides users with a complex PPC-marketing automation solution using which they save both time and money advertising with Google Ads.
LXRGuide’s powerful recommendation engine combines 5 million hours of managing paid search campaigns with machine learning algorithms to provide you with weekly recommendations to optimize your Adwords campaign. It optimizes your search campaigns for you so you can take the time you used to spend in AdWords and invest that time into growing your business.
For Google Shopping users who need to set the smartest bid on every item, Whoop!’s predictive algorithm enables you to set individual, KPI-targeted bids for your entire assortment—painlessly. Unlike other bid management tools, Whoop! offers a lightweight dashboard balanced by best-in-class modelling, custom strategies, and a deep specialization in Google Ads. Alongside our PPC automation technology, we offer a custom onboarding phase that includes a comprehensive account analysis, personal feature tutorials, and a Google Ads settings check to ensure you are positioned for long-term success.
Apple's Search Ads is way of giving app publishers paid access to the top spot in app store search results. The ad appears on the top/top left on the App Store search result pages with a blue-tinted background. Apple's iTunes app store search advertising is one of the most overlooked user acquisition channels for iOS apps.
For brands with hundreds or thousands of locations, Balihoo software tackles the daily administrative tasks of local paid search and display so that you can focus on optimization. Leveraging innovative technology, rather than spreadsheet uploads, the Balihoo engine runs continuously, ensuring that your campaigns stay relevant, active, and data-informed, long after setup. Imagine combining your location list with creative templates to produce thousands of localized display ads in minutes. Combine your master keyword list with local attributes for automatic keywords lists for each location. Use data triggers to determine which locations and campaigns run each day, employing true set-it-and-forget reliability. Balihoo users spend 90% less time performing account setup and campaign maintenance. Experience CTR double the industry average and average CPC as low as $0.25. Balihoo customers have seen 500% increases in CTR and 94% decreases in CPC within the first 2 weeks.
The Chase Advertising Management System brings continuity and transparency to your ad agency operations with a suite of unified tools that deliver a true end-to-end business solution. Chase, founded in 1997, has been delivering purely agency focussed solutions for almost 2 decades and is one of the most trusted providers in the industry. Chase counts some of the best-known group affiliated and independent agency names as satisfied customers including Y&R, JWC, TBWA, Ogilvy & Mather, Saatchi & Saatchi, Havas, Wunderman, DDB and many more. Whether your agency is just starting out with a couple of users, or a large mature agency with many users we have a solution that is fit for purpose. We have specialized features for Creative, Media, Digital and PR agencies. Achieve outstanding performance and unprecedented visibility across your agency. The Chase agency solution offers business intelligence, job bag & time/resource management, media management and Finance ERP in one powerful agency focused package. Unlike standard ERPs and job management systems. The Chase system is fit for purpose; it’s less costly and quick to implement.
Crealytics is a retail performance advertising company. Using a combination of proprietary technology and world-class service, we help ecommerce retailers succeed through increased transparency and control, unique insights into their business, and improved financial performance. In 2017 we generated over 3B in client revenue and are proud to count Worldwide IR500 notables such as Footlocker, ASOS, and Urban Outfitters as clients. Currently, we manage ads on platforms such as Google, Bing, Amazon, Facebook, and Pinterest. In addition, we offer different service layers from self-service to fully managed service. Read more at https://crealytics.com/
InstaScaler uses patent-pending algorithms to analyze your website content, then chooses the best traffic source(s) for your business category. InstaScaler is an automated digital marketing channel which is easy to use by small business owners and startups without the need for any dedicated experienced team, SEO/PPC skills, or time-consuming optimisation.