# StackAdapt Reviews **Vendor:** StackAdapt **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.7/5.0 **Total Reviews:** 868 ## About StackAdapt StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM. ## StackAdapt Pros & Cons **What users like:** - Users find StackAdapt **easy to use** , simplifying campaign management and enhancing overall advertising effectiveness. (136 reviews) - Users commend StackAdapt for its **superior customer support** , noting proactive assistance and timely feedback that enhances campaign management. (129 reviews) - Users commend StackAdapt's **exceptional team helpfulness** , providing prompt support and strategic insights for successful campaigns. (111 reviews) - Users appreciate StackAdapt's **superior customer service** and helpful strategic insights that enhance their advertising efforts. (95 reviews) - Users value the **user-friendly interface and powerful targeting options** of StackAdapt for managing ad campaigns effectively. (88 reviews) - Users value the **user-friendly campaign management** of StackAdapt, appreciating its intuitive features and effective support team. (76 reviews) - Campaigns (73 reviews) - Audience Targeting (64 reviews) - Setup Ease (58 reviews) - Targeting (55 reviews) **What users dislike:** - Users find the **reporting limitations** of StackAdapt frustrating, as data organization can be complex and time-consuming. (32 reviews) - Users express concerns over **poor reporting** capabilities, highlighting limitations in API metrics and custom field creation. (26 reviews) - Users find the **reporting issues** in StackAdapt cumbersome, especially with unnecessary checkbox requirements and limited API details. (26 reviews) - Users are frustrated by the **limited reporting options** , which restrict access to detailed demographic and metric data. (23 reviews) - Users express frustration with **budget management limitations** that hinder client onboarding and impose frequent billing challenges. (21 reviews) - Users find the **steep learning curve** of StackAdapt challenging despite available onboarding support and detailed capabilities. (20 reviews) - Users note **limited features** in StackAdapt, particularly in audience creation and forecasting tools, impacting usability. (20 reviews) - Poor Interface Design (17 reviews) - Expensive (15 reviews) - Poor Usability (15 reviews) ## StackAdapt Reviews ### 1. In-Depth Yet Easy to Use, with Incredible Performance and Support **Rating:** 5.0/5.0 stars **Reviewed by:** Alex S. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about StackAdapt?** Everything. The platform is by far the most in-depth and also the easiest to use. They provide clear audience segmentation, with tons of options to choose from. It’s a great entry point for managed service, but even without managed service you still get strong support. The creative added value is excellent, and the Stackadapt creative team is the best I’ve seen.they have a wide range of integrations and if they dont have one they will work with you to create one. Performance and ROI are always incredible and the ongoing optimizations alwasy are to improve performance. There use of AI in the the current ways of working continue to improve and grow. **What do you dislike about StackAdapt?** Would love to see some options to negotate deals for longer campaigns for better deals. **What problems is StackAdapt solving and how is that benefiting you?** Prospecting and retargeting. We have a low brand awarness and no real retargeting. So Stackadapt has really made our digitla marketing a full funnel approach now. ### 2. Amazing Onboarding, Intuitive UI, and Powerful Forecasting **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda B. | Sr. Digital Campaign Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about StackAdapt?** The onboarding was amazing with both the account manager and the AE (Andrew Langheim & Lance Kohler). The UI/UX is very easy to navigate, and there are plenty of options for integrating with Google Analytics/DV/etc. Performance has also been great once a campaign launches. Lastly, the forecasting tool has been amazing to use. **What do you dislike about StackAdapt?** Honestly, as I've been day in and day out in the platform, there hasn't been any issues. Definitely a bit of a learning curve coming from a completely different DSP. **What problems is StackAdapt solving and how is that benefiting you?** Working with both our AE and AM to have data integrated into our dashboard platform for our clients. Once we were able to get the API details sorted and figured out what would be best to retrieve the data. It's been great. ### 3. StackAdapt Review **Rating:** 5.0/5.0 stars **Reviewed by:** Kerrie M. | Media Planner and Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about StackAdapt?** I like how helpful the account executives are setting up the campaigns and making sure we are spending on our PMP deals. They also give great suggestions to make sure the money clears before the election. **What do you dislike about StackAdapt?** I don't like how many categories there are on the left hand side of the platform. For me, I only use a few when creating the campaigns and advertisers so with so many listed I feel like it looks cluttered. If we could maybe remove the ones we don't use that could be helpful. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt is helping us solve the problem setting up multiple campaigns on our own. Our account executives will do it for us which saves me so much time when doing buys. I don't have to worry that anything is wrong or not working because our previous DSP was hard to create campaigns and you had to remember to turn on the campaign which led to sometimes campaigns not running the first day if we forgot to turn on the campaign. ### 4. Effortless Multi-Platform Ad Management with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Gillian L. | Analytics & Technology Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about StackAdapt?** I really like how easy StackAdapt is to use, mainly because of the helpful reps who work with us. Their expertise has been a unique feature, especially considering we've run different ad placements in the past without as much support. The platform itself has a great interface that makes it easy to adjust and review various campaigns based on the time period, and I can also export important information easily. Having an expert rep oversee our account gives us confidence that our ads are running in the right place and are continually optimized. Even when I'm not directly communicating with the rep, the platform makes it simple to access all necessary information concisely. **What do you dislike about StackAdapt?** I do feel that the timeline functionality is sometimes a little bit iffy for me, it pulls up pretty much all campaigns even if they're not active within that timeline. So it'd be a little bit nicer to have that automatically go to just the active campaigns for that time period. I just think that sometimes the search functionality can be a little bit tricky. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt makes it easy to run multiple ad placements with segmented audiences, helping achieve client goals like brand awareness or click-throughs to landing pages. ### 5. Versatile Ad Platform with Impressive Targeting Capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about StackAdapt?** I use StackAdapt primarily for display advertising, video, and digital out-of-home for my agency's clients. I appreciate how it helps with reach and offers better quality delivery compared to other ad platforms like Google or Microsoft. The firmographic and ABM targeting, along with advanced behavioral and context targeting triggers, are really beneficial for our niche B2B sectors. I like the combination of self-serve and managed services, along with the wide array of targeting and placement opportunities. Having the managed services team available is great; they support us with build and share strategic insights, and it's reassuring to know that the campaign is being monitored beyond just our team. For targeting, many of our clients have very specific audiences, and StackAdapt helps us align and reach the highest quality audiences. Onboarding was pretty easy for us, especially since we opted for the managed route. **What do you dislike about StackAdapt?** I think it's a bit inaccessible for some of our clients with smaller budgets. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt offers better quality and reach in advertising, essential firmographic and ABM targeting, and advanced behavioral triggers. The managed services provide strategic support, ensuring campaigns are effectively monitored and high-quality audiences are reached. ### 6. Precision Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about StackAdapt?** What I love most about StackAdapt is how seamlessly it handles multi-channel execution. I can manage everything—Native, Display, CTV, and even Audio—from one unified dashboard without feeling like I’m juggling five different platforms. It makes running complex, cross-device campaigns feel cohesive rather than fragmented, which is a huge win for my workflow. The intent-based targeting is another standout for me, specifically their Page Context AI. In a world moving away from cookies, being able to place ads based on the actual content a user is reading in that exact moment feels much more precise and future-proof. It gives me a level of relevance that I just don't see with standard behavioral segments. Finally, I’m a huge fan of the interface and overall speed. Most DSPs are notoriously clunky and over-engineered, but StackAdapt is genuinely intuitive and easy to navigate. Because the UI is so clean and they don’t gatekeep the tech behind massive monthly minimums, I can get high-performance campaigns live and optimized much faster than I could on other enterprise platforms. **What do you dislike about StackAdapt?** One of the main frustrations is that the reporting can be a bit rigid and manual. While the platform looks great on the surface, getting specific, deep-dive data often requires extra work. For example, if I want to see exactly how different parts of a campaign are working together, the system sometimes counts the same sale twice across different ads. This means I have to spend extra time exporting data into spreadsheets to clean it up and find the "true" results, which can be a headache when you're trying to prove exactly where your money is going. Another downside is that managing the actual ads can be tedious. If I have a campaign with dozens of different images or videos, uploading and updating them feels very repetitive. The platform requires a lot of manual clicks to make simple changes across multiple areas, rather than letting me swap everything out at once with a single click. For a tool that is supposed to save time, this specific part of the process feels surprisingly old-fashioned and slow compared to how modern the rest of the system looks. Lastly, using the platform can be more expensive than other options. Because they focus on high-quality websites, the "rent" you pay to show your ads is often higher. If you aren't careful with the settings, the system can also accidentally spend your budget on mobile app games or low-quality placements that don't actually lead to sales. You really have to keep a close eye on it to make sure your budget is being spent on the best possible sites, or you might find your money disappearing faster than expected without much to show for it. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt solves the problem of fragmented audiences. By combining hyper-local geofencing with intent-based AI, I can follow a tech professional from their office desk to their living room couch, ensuring my property is the first one they think of when they’re ready to move. ### 7. Intuitive Interface, Advanced Targeting, and Real-Time Reporting in One Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about StackAdapt?** What I like best about StackAdapt is its intuitive and user-friendly interface, which makes campaign setup, optimization, and reporting incredibly efficient. The platform offers advanced targeting capabilities, especially for programmatic and native advertising, allowing for precise audience segmentation and high-quality reach. Another standout feature is the robust analytics and real-time reporting, which makes it easy to track performance and make data-driven decisions quickly. I also appreciate the variety of ad formats available, along with the seamless integration of native, display, video, and connected TV campaigns within a single platform. Lastly, their customer support and account management team are highly responsive and knowledgeable, which adds significant value, especially when managing multiple campaigns or testing new strategies. **What do you dislike about StackAdapt?** One area where StackAdapt could improve is in platform navigation at times while it’s generally user-friendly, some advanced features and settings can take time to locate or fully understand, especially for new users. Additionally, reporting customization can feel slightly limited when you’re looking for highly specific or granular data cuts, which may require extra time to export and analyze externally. Another consideration is that certain premium inventory and advanced targeting options can become relatively expensive, which may not always be ideal for smaller budgets or test campaigns. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt solves the challenge of managing and optimizing programmatic advertising across multiple channels by bringing everything into one streamlined platform. Instead of juggling different tools for native, display, video, and CTV, it allows for centralized campaign management, which saves time and improves efficiency. It also addresses the problem of reaching the right audience at scale through its advanced targeting capabilities, including contextual targeting and audience segmentation. This has helped me deliver more relevant ads, improve engagement, and drive better performance for campaigns. Additionally, the real-time reporting and optimization tools solve the issue of delayed insights. Being able to quickly analyze performance and make data-driven adjustments has significantly improved campaign outcomes and ROI. Overall, it benefits me by simplifying workflow, improving targeting precision, and enabling faster, more effective decision-making in my campaigns. ### 8. Intuitive Platform with Stellar AI Features **Rating:** 5.0/5.0 stars **Reviewed by:** Bree R. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about StackAdapt?** I love the ease of use of the StackAdapt platform. It's very intuitive, allowing me to sign right in and understand exactly where I need to go to do certain tasks. I also love the AI assistant feature, which means instead of having to pull a report and comb through a lot of data, I can simply ask the AI assistant a question about reporting, like which creative is performing best across a variety of channels, and pretty quickly get the answer I'm looking for. **What do you dislike about StackAdapt?** The left hand rail can be confusing to navigate especially under the Reports tab. I wish some of the templates were more robust, otherwise it takes some trial and error to get what you want. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt gives me access to a wide variety of supply paths and publishers. It makes reporting and gathering insights across campaigns much easier. ### 9. Streamlined Campaigns with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Zachary F. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2026 **What do you like best about StackAdapt?** I think StackAdapt is really easy to use for the most part, and I love that it's easy to jump in and start a campaign. I also like the third-party data that's available in StackAdapt, which allows me to access a variety of things as a marketer or advertiser. Additionally, I like the insights that come up afterwards, as they enable me to measure things pretty well, even if it's not perfect. I can quickly start, launch, and measure a campaign, and I really like that. **What do you dislike about StackAdapt?** I think there's a few things that could be improved with StackAdapt. For example, when it comes to conversion counting, it shows multiple conversions across campaigns even though it's just one individual. This requires a lot of manual work on my end to figure out which campaigns are working. I also find the access to the knowledge center unclear. If I'm experiencing a specific issue, I don't know how to get to resources like SpotLearn or webinars for help. Since I'm busy, I'm not going to take time out of my day to find out where the knowledge center is, so I just stick to what I know is working. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt helps us with brand awareness and establishing a reputation with a broader audience. It allows reaching different industries and testing messages effectively, while providing useful insights for measuring campaign effectiveness. ### 10. Easy-to-Use Reporting with Powerful Integrations and Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about StackAdapt?** Easy to use interface, broad set up reporting capabilities and an incredibly helpful and supportive. There ability to integrate with other key platforms such as LiveRamp and Freshpaint has been key to our continued success and expansion across the StackAdapt platform. Through these integrations we've been able to improve reporting and performance metrics to demonstrate new approaches to media management and optimization. **What do you dislike about StackAdapt?** I think they can do somewhat of a better job of segmenting capabilities and campaigns with an interface. It can sometimes be difficult for lighter users to efficiently find campaigns or business units in the way there interface filters campaigns. **What problems is StackAdapt solving and how is that benefiting you?** They have solved broader issues with working with other media providers like TTD by simply being collaborative and transparent. They've done an excellent job in providing transparency around pricing and strong willingness to partner with us to find efficiency. ### 11. Boutique Service with Remarkable Attribution and Support **Rating:** 4.5/5.0 stars **Reviewed by:** Richard P. | Board Member, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about StackAdapt?** I really appreciate the amazing local support StackAdapt provides in London. The platform helps us prove attribution models outside of major platforms like Google and Meta. The team, especially Jonny Hill and Reece, has been fantastic and feels like an extension of our team. StackAdapt's boutique service and alignment with our KPIs have been key factors in our choice, and the conversion rate (CVR) has been the best we've ever seen for our client. The support from Jonny and Reece was instrumental in helping us launch our campaigns quickly, following just two workshops. **What do you dislike about StackAdapt?** Dashboard customisation feels manual Vs automated for our daily users **What problems is StackAdapt solving and how is that benefiting you?** I use StackAdapt to prove attribution models outside of Google/Meta, supported locally in London, and aligned with our KPIs. It brings fantastic people into our team, delivering exceptional CVR for our healthcare client. ### 12. Comprehensive Media Buying, Needs Better CTV Clarity **Rating:** 3.5/5.0 stars **Reviewed by:** Conley C. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about StackAdapt?** I like the personal team management feature on StackAdapt the most. It really helps since the platform is large and can be overwhelming at first. I also appreciate that the questions are answered directly and options are provided beyond my current understanding, helping me to get a better sense of StackAdapt's capabilities. **What do you dislike about StackAdapt?** I was slightly misled with the CTV placements within live broadcasts before buying the spots. I didn't realize the inventory would be so limited that nearly half of my allocated budget went unspent. I'm glad I didn't rely solely on CTV for site traffic and leads during that event since the ad rarely delivered. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt lets me access various digital media placements conveniently within one platform, and I appreciate the personal team management feature given the platform's complexity. ### 13. Intuitive Campaign Management with Powerful Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Sanket D. | Digital Marketing Executive, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2026 **What do you like best about StackAdapt?** I like how easy it is to run campaigns without error using StackAdapt; the interface is clean and easy to understand. I enjoy its targeting capabilities, like account-based targeting and contextual targeting, as well as the dashboard that allows me to easily find and optimize campaign inventory and supplies. The targeting options, such as contextual, interest-based, and retargeting, help me reach more relevant audiences, improving efficiency and performance. The initial setup was straightforward, making campaign creation, targeting, and creative uploads easy, allowing us to get campaigns live quickly. **What do you dislike about StackAdapt?** Reporting customization could be improved as some deeper insights require exports or extra steps. **What problems is StackAdapt solving and how is that benefiting you?** I use StackAdapt for running programmatic campaigns. It solves the challenge of reaching the right audience at scale while keeping performance in check, making audience targeting optimization and campaign management easier. ### 14. Effortless Setup and Client Metrics Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Sara C. | Paid Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about StackAdapt?** I use StackAdapt for programmatic advertising for clients. I find it super easy to set up and track metrics. I like the home page where I can see all of the main metrics, and the footfall attribution is a cool feature. It really helps to show clients how many customers actually showed up to their in-person store. The initial setup was super easy, and I would definitely recommend StackAdapt to a friend or colleague. **What do you dislike about StackAdapt?** I don't like how small the font is in the platform. It definitely needs to be bigger. **What problems is StackAdapt solving and how is that benefiting you?** I use StackAdapt for programmatic advertising, and it's super easy to set up and track metrics. The home page shows all main metrics, making it easy to present to clients, and footfall attribution helps show actual customer visits. ### 15. Dedicated Strategy and Proactive Optimization That Maximizes ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Corin A. | Advertising Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about StackAdapt?** StackAdapt’s managed service provides dedicated strategic expertise and proactive optimization. You gain access to their Creative Studio for asset production and technical support for complex audience targeting, effectively acting as an extension of your team to maximize ROI without the learning curve. **What do you dislike about StackAdapt?** Managed tiers often require commitments of $15,000+/month, which can be restrictive for smaller brands. **What problems is StackAdapt solving and how is that benefiting you?** You get an "on-call" team of experts who already know the platform’s nuances. This eliminates the need for internal training or hires to manage media buying. ### 16. Intuitive Platform with Fantastic Support and Client-Boosting Solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Tom C. | VP, AdTech and Media, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2026 **What do you like best about StackAdapt?** - The team support has been fantastic, every time we've had an issue or question they've been on hand to help. - The platform is intuitive, our team are able to pick up new elements of the platform very easily - New solutions like engagement lift have been exceptionally helpful for our clients. **What do you dislike about StackAdapt?** None come to mind - however I have not used other DSPs before so have limited experience. As someone who hasn't used DSPs, I found this exceptionally easy to use and learn. **What problems is StackAdapt solving and how is that benefiting you?** - Tracking awareness via brand and engagement lift studies - Having multiple channels at our fingertips to utilise for our clients campaigns - Attractive commission structures to make partnership a two way street ### 17. Best DSP I Have Tried Thus Far for Multi-Channel Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Adam B. | Content Marketing Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2026 **What do you like best about StackAdapt?** I work at a marketing agency and we use StackAdapt regularly. I like that it coalesces a lot of different channel options in one place, allowing us to run OTT and CTV, Display, Digital OOH, streaming audio, and podcast bumpers all from one place. The interface is pretty easy to use, and their support is excellent, which isn't something I find with Google Ads or Facebook. The third-party audiences are quite powerful with a lot of placement options, giving me confidence that our ads are appearing on sites people actually visit. Also, I value the third-party audiences because they let me target audience segments with verified data that are difficult to find on platforms like Meta Ads. The forecasting tools are also invaluable, helping to give budget recommendations to clients. **What do you dislike about StackAdapt?** The user interface has a lot of options and a lot of different things to check or select. Which is good for control and granularity but can be intimidating if you are new to the platform. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt combines different marketing channels in one place, simplifying campaign management. It offers powerful third-party audiences and forecasting tools, improving our targeting and budgeting. The support is excellent, unlike Google Ads or Facebook, and ensures our ads appear on quality sites, not spam or bot-driven sites. ### 18. Game-Changer in Customer Service and Campaign Support **Rating:** 5.0/5.0 stars **Reviewed by:** Emily P. **Reviewed Date:** February 13, 2026 **What do you like best about StackAdapt?** I really appreciate StackAdapt's customer service. It's been a game changer for us to have someone available to talk things through and assist with projections and providing new ideas. Having a live person to speak to is very helpful, especially compared to previous experiences where we didn't get responses. The process of setting up StackAdapt was also very easy, thanks to the support of a former employee who is now with them, making the transition pretty seamless. **What do you dislike about StackAdapt?** I think there's some technical things that we're working through with them, but I think as they grow, they're catching up and always taking recommendations on what could be changed. Everything that we have run into has been handled. There was a frequency issue, being able to stack frequencies on a daily, monthly, weekly basis, and across the campaign as something they didn't have before, but they have put into practice. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt provides excellent customer service, allowing us to have someone to talk through campaigns and assist with projections and new ideas, which is really ideal compared to other DSPs. This hands-on approach and having a live person is a game changer. ### 19. Versatile Platform with Great Support **Rating:** 4.5/5.0 stars **Reviewed by:** Dillan H. **Reviewed Date:** February 12, 2026 **What do you like best about StackAdapt?** I love the versatility StackAdapt provides in inventory, allowing us to serve a variety of different ad types. The wide array of audience and prospecting tools, like third-party segments, is something I really appreciate as it helps us reach segments we couldn't on other platforms. I also like the creative builder and reporting functionalities. The ability to build display ads directly in the platform without requiring extensive effort to build inventory is a significant plus. Additionally, our account team is super helpful in navigating any hurdles, which made the setup experience great. **What do you dislike about StackAdapt?** I think it could be super helpful for the platform to have some type of AI integration that would allow some kind of optimizationn scoring on the campaign to help us drive more useful creatives and strategies. **What problems is StackAdapt solving and how is that benefiting you?** I use StackAdapt for its versatility in serving various ad types and its inventory. The third-party segments reach audiences unreachable on other platforms, and the creative builder simplifies ad creation. Reporting functionalities provide valuable insights. ### 20. Baileigh Thompson Stack Adapt Review **Rating:** 4.0/5.0 stars **Reviewed by:** Baileigh T. **Reviewed Date:** February 09, 2026 **What do you like best about StackAdapt?** I use StackAdapt for planning and placing programmatic ads for my social impact agency, and I appreciate the planning and forecasting tool function which allows me to plan quickly in tight turnaround situations. I like working with the StackAdapt team; they are incredibly responsive, helpful, and make sense of the confusing tools in the platform. I really like that we can place digital OOH with StackAdapt, which is a unique selling point we can offer clients without tons of back and forth. The initial setup of StackAdapt was very easy. **What do you dislike about StackAdapt?** The forecasting tool reach does not feel reflective of reality. Also, when combining data segments, the time feels very long to get an audience count. **What problems is StackAdapt solving and how is that benefiting you?** I use StackAdapt for quick planning in tight turnarounds. The planning and forecasting tool helps me, and their team provides valuable optimization opportunities. I appreciate their kindness and responsiveness, and I also like the digital OOH feature for seamless client offerings. ### 21. Precise B2B Targeting with an Intuitive UI and Flexible Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2026 **What do you like best about StackAdapt?** What I like best about StackAdapt is the balance between targeting precision and usability. From a paid media standpoint, the intent data and company-level targeting are extremely valuable for B2B campaigns. Being able to layer job function, industry, and recent intent signals allows me to build audiences that feel strategic rather than broad. That’s especially important when I’m working with niche verticals or event-driven campaigns where we need to reach the right decision-makers quickly. I also appreciate how intuitive the platform is. The UI makes it easy to launch, duplicate, segment, and optimize campaigns without unnecessary friction. When timelines are tight or we’re testing new audience variations, that efficiency really matters. And lastly, the reporting is clean and flexible. I can quickly pull performance insights, compare segments, and make informed optimization decisions without spending hours exporting and manipulating data. Overall, it gives me both the control and clarity I need to confidently manage client budgets. **What do you dislike about StackAdapt?** If I’m being candid, there are a couple areas where I think StackAdapt could improve: 1. Audience overlap visibility. When running multiple intent or company segments, it’s not always easy to see how much overlap exists between audiences. For event-driven campaigns with tight timelines, clearer overlap diagnostics would make planning and budget allocation more efficient. 2. Attribution clarity across platforms. Like most upper- and mid-funnel platforms, proving downstream impact can be challenging. While the reporting is clean, tying performance directly to CRM pipeline or SQLs sometimes requires additional manual reconciliation. 3. Creative workflow limitations. Asset management is solid, but when juggling multiple creative variations across campaigns, it can feel slightly less streamlined than platforms built purely around social. That said, none of these are deal-breakers. The targeting capabilities and flexibility still outweigh the friction points for the types of B2B campaigns I manage. **What problems is StackAdapt solving and how is that benefiting you?** Great question. For me, StackAdapt primarily solves three key challenges in client paid media campaigns: 1. Reaching highly specific B2B audiences at scale. For clients like AEM and LTN, we’re often targeting very niche job titles, industries, or companies. StackAdapt’s intent data, company targeting, and layered audience capabilities allow us to go beyond standard LinkedIn targeting and reach decision-makers earlier in the research phase. 2. Bridging upper- and mid-funnel performance. Search captures demand, but StackAdapt helps us generate it. We use it to drive awareness and qualified traffic through native and display, then retarget high-intent users and push them toward demo bookings or event registrations. It fills the gap between awareness and conversion. 3. Cleaner segmentation and performance testing. We’re able to isolate audiences (for example, refreshed intent segments vs. legacy segments) and keep campaigns separate to evaluate performance without disrupting what’s already working. That flexibility is critical when timelines are tight and budgets matter. Overall, StackAdapt gives us more control over targeting precision, more flexibility in testing, and better visibility into how top- and mid-funnel efforts influence downstream conversions. ### 22. Seamless Campaign Setup with Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Regina A. **Reviewed Date:** February 06, 2026 **What do you like best about StackAdapt?** I work for an agency, and we find StackAdapt's product makes setting up campaigns easy. They have an amazing support team, which is great for the rare occasions when we need assistance. I love the bulk editor feature and appreciate how we can effortlessly copy different campaign types into new channels. This capability saves us an immense amount of time during campaign setup. I also like that campaigns generally go live the next day, and it's comforting to know that they are monitoring our campaigns for pacing and performance issues, as we discuss during our review calls. **What do you dislike about StackAdapt?** I found the system a little challenging to pick up initially. There are so many different options and offerings that it can feel overwhelming when trying to learn how to set up different products at first. Although it's likely more on me for not utilizing the available trainings, time constraints made it difficult to dedicate to them. Also, there have been rare instances where campaign setups weren't exactly clear on how to setup properly, especially for campaigns we're not accustomed to (unique setups). A notification system for takeovers in advertised products might be helpful, but I realize this may be hard to implement. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt makes campaigns easy to set up and has great support for any issues. The bulk editor and ability to copy campaigns save a lot of time, and knowing they monitor campaigns helps us with pacing and performance. ### 23. Intuitive Interface and Precise Measurement **Rating:** 5.0/5.0 stars **Reviewed by:** Lucas D. **Reviewed Date:** February 10, 2026 **What do you like best about StackAdapt?** I find the StackAdapt interface quite intuitive and greatly admire the quality of the targeting. Additionally, I notice that the number of programmatic auctions I can enter with StackAdapt is better than other platforms available in the Brazilian market. The initial setup was easy and the documentation is quite comprehensive. **What do you dislike about StackAdapt?** Something that could be improved is the availability of data and data export, especially in the area of reports. I would like to have more customization options and for it to be easier to create an automation routine. These reports could be sent to my email, combining different information beyond daily investment and daily delivery indicators, reach, and frequency. I want to have more data available and for it to be easy to use reports. **What problems is StackAdapt solving and how is that benefiting you?** I use StackAdapt for campaigns with footprint attribution measurement, helping to obtain relevant and accurate data about the origin of visits. ### 24. Empowers Awareness Campaigns Effortlessly **Rating:** 5.0/5.0 stars **Reviewed by:** Chiara F. | Paid Media Manager **Reviewed Date:** February 04, 2026 **What do you like best about StackAdapt?** I like the amount of tools available to have proof of awareness results and how granular I can get in reporting. The variety of placements and campaign types is great, and I appreciate that I can self-manage the campaigns. Plus, the StackAdapt reps are great too. It makes it easier to show the awareness value to clients and helps in getting clients on board with investing in awareness, which means a better overall marketing strategy performance. The initial setup of StackAdapt was quite easy. **What do you dislike about StackAdapt?** The platform has some glitches and sometimes it's hard to find specific data. Navigating on the main dashboard, it happened multiple times that going back and forth from the dashboard to campaign specific details some columns would disappear. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt lets me access placements I normally can't, reach many people easily with self-managed campaigns, and provides tools to prove awareness results, enhancing client engagement and marketing strategy. ### 25. Streamlined Multi-Channel Ad Management **Rating:** 4.0/5.0 stars **Reviewed by:** Javier A. **Reviewed Date:** February 06, 2026 **What do you like best about StackAdapt?** I like that StackAdapt centralizes access to a range of channels like display, video, CTV, and native without needing different ad accounts with different vendors. It helps me craft relevant audiences across different channels for a cohesive approach. I particularly like the audiences section, especially the access to third-party segments. It makes it easy for me to find professionals from different industries to target in my employer brand or recruitment marketing campaigns, rather than just relying on interest-based targeting. The initial setup was fairly easy for my team. **What do you dislike about StackAdapt?** Ivy, the chat assistant, tends to not work for me and usually gives me an error unless I clear up cookies every time. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt centralizes access to multiple channels like display, video, CTV, and native without separate ad accounts, and allows me to craft cohesive, relevant audiences. It helps generate awareness and move candidates down the funnel. ### 26. Exceptional Client Service, Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Priscilla D. | Director of Programmatic, Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2024 **What do you like best about StackAdapt?** I love using StackAdapt for running programmatic campaigns as it provides excellent client service, saving precious time and allowing me to focus on strategic planning and decision-making. Their client services always deliver best-in-class support to all accounts, which makes a significant difference in managing campaigns. I am particularly impressed with StackAdapt's Dynamic Creative Optimization (DCO) capabilities that are available at no cost, offering easy reporting integration and actionable insights. The initial setup of StackAdapt was very easy for my team, and it provides better scalability with DOOH campaigns, which has been a significant advantage. I also greatly appreciate the seamless reporting integration, which makes extracting and applying insights straightforward and efficient. StackAdapt's emphasis on providing truly outstanding client services combined with their effective tech solutions makes it a standout choice for my business needs. **What do you dislike about StackAdapt?** I find the inventory access to be lacking, particularly when it comes to platforms like Netflix. Although there have been improvements, there is still room for growth in this area. **What problems is StackAdapt solving and how is that benefiting you?** I use StackAdapt for excellent client service, saving time and allowing for strategic planning. Its DCO capabilities provide free, actionable insights with easy reporting integration, enhancing campaign execution. ### 27. Expert Support with Room for Improved Capacity **Rating:** 4.5/5.0 stars **Reviewed by:** Lily R. | Director of Brand Media, Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about StackAdapt?** I really appreciate that the team at StackAdapt, especially Kerry and Ryan, feels like an extension of our team. They're proactive with their insights and recommendations, which helps us achieve maximum efficiency for our clients' budgets and deliver brilliant results in quality environments. The expert support is another big plus for me. Also, the initial setup of StackAdapt was very easy. **What do you dislike about StackAdapt?** The team capacity to support can be limiting with things like PCAs or technical support. **What problems is StackAdapt solving and how is that benefiting you?** I get a full picture of multi-touch, multi-channel attribution, creative blocks, and expert support which maximizes efficiency for our clients' budgets and delivers brilliant results in quality environments. ### 28. User-Friendly DSP with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua L. | Senior Manager, Head of Digital and Social Media, Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2025 **What do you like best about StackAdapt?** I find StackAdapt to be an outstanding demand side platform due to its excellent mix of product features and customer support, which stands out compared to other DSPs. Its self-serve model allowed us to start testing it swiftly, with customer support assisting us throughout the setup process. Setting up StackAdapt was remarkably easy, and the universal pixel feature expedited our access to their DSP. The customer support was unexpectedly proactive and helpful in troubleshooting and answering our questions, enabling us to be fully operational within a week. StackAdapt has resolved previous challenges we faced in accessing inventory sources by consolidating everything with our other systems, including Looker Studio, which is incredibly beneficial. I appreciate StackAdapt's exceptional post-campaign reporting capabilities, particularly the feature for conversion lift studies that help prove the ROI of our marketing campaigns. Building campaigns with StackAdapt is user-friendly and intuitive, despite the complex nature of DSPs. The platform's documentation is thorough and dependable. Additionally, the integration with Looker Studio and LiveRamp enhances our ability to conduct reporting, analytics, and audience connectivity effectively. Overall, StackAdapt offers a streamlined experience that is both simple to understand and provides depth and complexity when we need it. **What do you dislike about StackAdapt?** I dislike the requirement to select numerous checkboxes for accessing specific reporting data such as demographics, age ranges, and gender. This step is necessary even if I do not want to use those criteria in my campaign, making it an unnecessary restriction. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt solves access to hard-to-find inventory with a large DSP, consolidates point solutions, integrates with systems like Looker Studio, and simplifies campaign setup. It offers post-campaign reporting and conversion studies, crucial for demonstrating marketing ROI. ### 29. Comprehensive Campaign Management, But Pricing Lacks Transparency **Rating:** 4.5/5.0 stars **Reviewed by:** Ifeoma E. | Operational Supervisor , Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about StackAdapt?** StackAdapt is comprehensive in supporting CTV, video, audio and others, which facilitates in campaigns management The program has a vibrant machine learning features that ensures our targeting abilities are optimal StackAdapt has effective and responsive performance in matters help and this ensures easy account management The handling of diverse and growing campaigns makes it possible for us to deal with large volumes of information and content The program is systematic and programmatic in addressing campaigns and communication **What do you dislike about StackAdapt?** The budget threshold of StackAdapt is way above the normal limit, more so for firms in the phase of startup or development The premium version of StackAdapt lacks transparency and understanding, where subscribers struggle to comprehend the software costs **What problems is StackAdapt solving and how is that benefiting you?** We use StackAdapt to manage different advertising campaigns and this involves audio, visual displays and texts through SEO The privacy management and compliance aspect is something StackAdapt had considered and this supports the contextual targeting We scale and tailor make our campaigns details and this helps us allocate resources that are optimal to improve performance The campaigns trends and results are visible on StackAdapt dashboard, helping us see the most relevant metrics and trends ### 30. Excellent Account Support and Resources for Campaign Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Megan K. | Director, Full Funnel Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2026 **What do you like best about StackAdapt?** The account support, Ivy, resources are all excellent for campaign set up and optimization. **What do you dislike about StackAdapt?** Ivy doesn't always work. Interface is a bit clunky, but I'm sure efficiency with reports will come with time and development. **What problems is StackAdapt solving and how is that benefiting you?** Full funnel solutions, lowering barriers to entry for things like video and audio with their creative studio. ### 31. StackAdapt Delivers Exceptional Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra M. **Reviewed Date:** February 10, 2026 **What do you like best about StackAdapt?** I use StackAdapt for mobile display and OOH advertising. They are a performance marketing channel that performs very well. I like the reporting tools because they are great and pretty easy to navigate and shape to whatever KPIs we need. I think the team is best in class, and everything about StackAdapt is great, making them one of our top partners. We tested out StackAdapt about 3 years ago, and it has only improved over time. I'm definitely likely to recommend it, giving it a rating of 10! **What do you dislike about StackAdapt?** Stackadapt is fantastic, there are no dislikes **What problems is StackAdapt solving and how is that benefiting you?** I find StackAdapt to be a strong performance marketing channel with excellent reporting tools that are easy to navigate and tailor to our KPIs. ### 32. StackAdapt - High CPCs and Underwhelming Performance **Rating:** 1.0/5.0 stars **Reviewed by:** Charles S. | Digital Marketing and Optimization Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 15, 2025 **What do you like best about StackAdapt?** The customer support team was responsive, and account management made a genuine effort to assist us throughout the test. Despite their efforts, the results did not meet expectations, and we ultimately found better efficiency and ROI with other platforms. **What do you dislike about StackAdapt?** We tested StackAdapt for one month to compare results with Mountain and Google. During this time, we found that CPCs were consistently 3–4x higher than on other platforms, making it difficult to achieve an efficient return on spend. Overall performance fell short of expectations and significantly underperformed compared to competitors. **What problems is StackAdapt solving and how is that benefiting you?** In our case, StackAdapt did not solve the problems we were hoping to address. We tested the platform to evaluate whether it could deliver cost-efficient display advertising at scale, but CPCs ended up being 3–4x higher than comparable platforms like Mountain and Google. While the account management and support teams were helpful, the actual performance did not provide measurable benefits to our business. ### 33. Exceptional Support and User-Friendly Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea D. **Reviewed Date:** February 05, 2026 **What do you like best about StackAdapt?** I really appreciate StackAdapt's comfortable setup compared to other DSPs I've used. The team is amazing, including us in beta testing and updates, which makes my job easier. The reps have been incredible with training us during one-on-ones and office hours, helping me feel like an expert on the platform. Even though it took a bit to get the hang of it at first, I now love the platform. **What do you dislike about StackAdapt?** My only request for improvement is the option to preview the display creatives when the tags are uploaded to the creative library. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt has the most comfortable setup among DSPs I've used. The team includes us in beta testing and updates, making our job easier. ### 34. Helpful support and robust targeting options **Rating:** 4.5/5.0 stars **Reviewed by:** Whitney V. | Associate Media Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2025 **What do you like best about StackAdapt?** While we are set up as a self-serve account, we still work with fantastic account managers who are supportive and helpful for any request that we bring to them. We work with very specific targeting parameters for many of our accounts, and StackAdapt is one of, if not the only platform that has been able to meet all of them. The platform itself is user friendly and easy to use, and setup and training were both straightforward. Campaigns can be monitored and updates can be made in real time to optimize performance. We've also found that StackAdapt drives much better quality traffic to our landing pages. We see more backend engagement and less traffic from junk or MFA sites. StackAdapt is also consistently updating their features and offerings, adding new partnerships and opportunities based on feedback from users. As a whole, it's a cost-efficient DSP with an extremely helpful support system. **What do you dislike about StackAdapt?** We have found that StackAdapt does have somewhat higher CPM's that some other platforms. However, since there is no retainer associated with using StackAdapt, and the traffic itself is higher quality, we feel that it balances out. Some of their custom solutions are still in flux, with minimum spend requirements changing, which has made planning a couple of campaigns a challenge. **What problems is StackAdapt solving and how is that benefiting you?** One of the biggest concerns from our clients right now is brand safety. StackAdapt has strong tools and partnerships in place so that our clients feel confident in the inventory and positioning where their ads run. This has been huge for our clients and their willingness to include programmatic media in their campaigns. StackAdapt also does a great job of taking user feedback and actually listening to it. There have been numerous occasions where we've made a suggestion or request, and they have found a way to integrate it into the platform. ### 35. Exceptional Support and Guidance from the StackAdapt Team **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor I. | Client Success Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2025 **What do you like best about StackAdapt?** I love the team at StackAdapt! They are always super helpful and informative - whether it be campaign strategy to providing updates about campaign performance. **What do you dislike about StackAdapt?** There is not much to dislike about StackAdapt. The only thing I can say is that there is always a lot going on and new features/products being released and it can be dificult to keep up with it all. **What problems is StackAdapt solving and how is that benefiting you?** It is easier for me to try new advertising tactics with my clients and they are excited to enter a new space too. Traditionally, this would be a lot of coordination on my end in order to do things like TV ads, audio ads, billboards, etc. StackAdapt takes a lot of the heavy lift out of it! ### 36. Amazing Team and Powerful Metrics for Multi-Channel Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** April 14, 2026 **What do you like best about StackAdapt?** I love the platform and all the metrics we can track. I love the team we work with, they are amazing. I think its a great way to market across multiple traditional media mediums **What do you dislike about StackAdapt?** I don't really have anything that I dislike about it. **What problems is StackAdapt solving and how is that benefiting you?** It gives us access to different placements all through one vendor instead of utilizing multiple different vendors. We can control more metrics, audiences and campaigns compared to other traditional media platforms ### 37. Easy to Use with Exceptional Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Christian G. | Performance Marketing Specialist **Reviewed Date:** November 12, 2025 **What do you like best about StackAdapt?** I use StackAdapt for programmatic advertising across various industries, and I appreciate its ability to provide access to a wider inventory than other platforms like Google Ads. This capability allows me to cater to clients with diverse budget ranges effectively. I find StackAdapt easy to use, which simplifies the management of advertising campaigns. Our account executives have been exceptionally helpful, offering strategic insights and recommendations that enhance my client interactions and pitches. I value StackAdapt's commitment to continuous innovation, which keeps it competitive in the advertising technology space. Furthermore, StackAdapt's customer service is superior to what we've experienced with previous platforms, and its reporting capabilities are robust. The initial setup process was straightforward, and based on these experiences; I highly recommend StackAdapt to colleagues or friends, reflected in my likelihood rating of 10 out of 10. **What do you dislike about StackAdapt?** nothing **What problems is StackAdapt solving and how is that benefiting you?** I find that StackAdapt provides a wider inventory for programmatic advertising, accommodating various client budgets. It’s easy to use, offers excellent customer service, insightful account executives, and improved reporting capabilities, which were key reasons for switching from Basis Technologies. ### 38. Fast Launch, User-Friendly UI, but Slow Tech Response **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel M. | Senior Campaigns Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2026 **What do you like best about StackAdapt?** I like StackAdapt's UI; it's easy to use, clean, and always evolving. Their attention to our team is great with good communication and fast responses. The initial setup was very easy as well, making StackAdapt the go-to DSP whenever a campaign needs to launch fast or requires a lot of attention. **What do you dislike about StackAdapt?** The requested changes sometimes take long, and their technical team is slow to respond. We have weekly meetings with them, and they should update us more about when certain features are coming during these meetings or over the chat. **What problems is StackAdapt solving and how is that benefiting you?** I use StackAdapt for quick media buys and quality inventory in programmatic advertising for political campaigns. ### 39. A full-service programmatic offering with a team that sets itself above the competition **Rating:** 5.0/5.0 stars **Reviewed by:** Julianna P. | Associate Director, Media, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2025 **What do you like best about StackAdapt?** StackAdapt has always provided great full-service programmatic offerings to myself and my team, but it's their team's continually optimal white-glove service that truly sets them apart. Our StackAdapt partners have consistently remained on top of not only our needs, but also the changing landscape for their product and our clients' various industries. Their recommendations are legitimate and well thought-out, offering actual campaign optimization success and new ideas for us to pitch. **What do you dislike about StackAdapt?** Like all programmatic offerings, there is always a level of reporting that can be lacking at times. Generally, StackAdapt's report capabilities are fantastic, but there are inevitably a few deeper insights that we aren't able to glean from StackAdapt's platform (DOOH final reported locations and POPs, CTV program reporting, etc). Additional audience data at the forecasting phase would also be incredibly helpful. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt acts as a true programmatic product, offering every channel that our team inevitably is tasked to use. The quick turnaround capabilities from our StackAdapt team is incredibly helpful when planning and reporting to the client. ### 40. Enhances Campaign Success with Stellar Support **Rating:** 4.0/5.0 stars **Reviewed by:** Brooke M. **Reviewed Date:** February 10, 2026 **What do you like best about StackAdapt?** I like the customer experience and the level of attention that we get from our reps. I appreciate how accessible they are and how they help us problem solve, activate, and educate us to better our campaigns. I think their audiences are the most valuable for me and it's how we kind of differentiate StackAdapt from different DSPs partners. **What do you dislike about StackAdapt?** I think the reporting could be a little more streamlined. It's pretty manual to find the answers that I'm looking for. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt helps us creatively hit and exceed our clients' KPI goals with different audiences and inventory offerings. ### 41. Great Dashboards, but Window Attribution Needs Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2026 **What do you like best about StackAdapt?** Customizable dashboards — Features include ad hoc queries, performance metrics, forecasting, scheduled/automated reports, data import/export, and multiple data sources **What do you dislike about StackAdapt?** Lack of specific window attribution for certain period when is needed **What problems is StackAdapt solving and how is that benefiting you?** Integrations — Easy to pull reports and integrate with BI tools, Google Analytics, etc. Many users praise the ability to export and analyze data efficiently. ### 42. A Great Tool with Strong Potential **Rating:** 4.0/5.0 stars **Reviewed by:** Baileigh T. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2026 **What do you like best about StackAdapt?** The team is the major upside to working with Stack Adapt **What do you dislike about StackAdapt?** The tool functionality is a bit confusing and makes me less likely to work independently **What problems is StackAdapt solving and how is that benefiting you?** They are a major DSP with many products and a clean pricing structure- having both is hard to come by ### 43. Centralized Media Buying with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sheri P. | Founder/CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about StackAdapt?** I like that StackAdapt gives me the ability to access inventory across the country with one platform. I also appreciate the access to data through the real-time dashboard and the integration of all media. I enjoy working with the team that helps with the platform, as they made the initial setup easy. **What do you dislike about StackAdapt?** We had an issue where the platform shut down our buy because a credit limit was placed on our account without our knowledge. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt allows me to access inventory nationwide on one platform. I value the real-time dashboard for integrated media access. ### 44. Excellent Support and Customization, Minor Feature Requests **Rating:** 4.5/5.0 stars **Reviewed by:** Nick G. | Associate Director of Programmatic, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about StackAdapt?** The platform support team is very knowledgable and accommodating. In our short time working together they have already made some feature adjustments based on our conversations. **What do you dislike about StackAdapt?** I don't have anything too significant to identify here. I would like it if there was a flag that campaign group budgets and campaign budgets were not in alignment. I would also like it if we could overlay contextual targeting and third party audience targeting in the same campaign. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt is assisting us in launching programmatic ad campaigns, which is to be expected. The platform's projection tools give us the capability to accurately set budget recommendations and manage client expectations. ### 45. Responsive Account Service Team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2026 **What do you like best about StackAdapt?** The account service team seems genuinely eager to earn my business. Whenever I have a question or need some research done, they respond quickly and make sure I get what I need. **What do you dislike about StackAdapt?** Most of our campaigns include a paid social component, and unfortunately they don’t offer managed paid social. That becomes a sticking point for many campaigns, since we believe everything should work together as one integrated effort. **What problems is StackAdapt solving and how is that benefiting you?** They have assisted me with RMN research and capabilities. They also provide the support our small agency needs to execute campaigns. ### 46. Incredibly Helpful Account Managers and Strong Forecasting Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2026 **What do you like best about StackAdapt?** My account managers (Cody and Jess) have been incredibly helpful. As far as the platform goes, I like being able to forecast and build audiences. **What do you dislike about StackAdapt?** I'd like unique reach to be a little more carved out. **What problems is StackAdapt solving and how is that benefiting you?** Being able to launch a campaign so quickly and the transparency of the dashboard has been great. ### 47. Enjoy StackAdapt **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2025 **What do you like best about StackAdapt?** I love how easy StackAdapt is to use and how they continue to be innovative and inform their clients of new features! **What do you dislike about StackAdapt?** One part I would love StackAdapt to include is an option to compare data and see percent changes. I find myself having to move the data into a sheet and manually track changes. **What problems is StackAdapt solving and how is that benefiting you?** StackAdapt makes it so much easier to reach the right audience and optimize campaigns. StackAdapt helps to reduce the busy work and helps me to focus more on strategy. ### 48. Easy-to-Use Programmatic Platform with Massive Reach **Rating:** 4.5/5.0 stars **Reviewed by:** David K. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2026 **What do you like best about StackAdapt?** Mass reach programmatic platform that is easy to use. **What do you dislike about StackAdapt?** This is just a one-off, but they provide all pixel fire for attribution, where I only care about performance from my campaign. **What problems is StackAdapt solving and how is that benefiting you?** Mass reach to find new customers. ### 49. Great DSP with the availability for customization by client **Rating:** 4.5/5.0 stars **Reviewed by:** Brittany C. | Director of Client Success, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2025 **What do you like best about StackAdapt?** I like the customization options for each clients campaigns. Every client is different so it is imperative to have that flexibility. The platform is also very easy to navigate. **What do you dislike about StackAdapt?** We sometimes have issues with our pixels, is and is tough to get help from support to figure out the issue. I also don't like that I can't separate out billing invoices by client for their co-op campaigns where I need to provide the platform spend. I have to send the client invoices with all the clients on them. **What problems is StackAdapt solving and how is that benefiting you?** It eliminates the need to use separate platforms across different advertising channels, keeping everything centralized for our campaigns. ### 50. Fantastic DSP, Great audience solutions, and fabulous support team **Rating:** 5.0/5.0 stars **Reviewed by:** Collette P. | Senior Programmatic Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about StackAdapt?** StackAdapt has the most hands-on and supportive account managers I’ve ever worked with. As a small team, this level of support makes a huge difference, far exceeding what I’ve experienced with other DSPs. Their audience solutions are outstanding, particularly for B2B clients, which sets them apart from competitors. Additionally, their reporting capabilities, including detailed conversion journey reports, provide valuable insights that enable us to make more informed decisions. **What do you dislike about StackAdapt?** Not the easiest platform to use due ot the layout of campaigns being less streamlined vs other DSPs, but luckily their team is always on hand to help with this **What problems is StackAdapt solving and how is that benefiting you?** - Highly targetable audience solutions that other DSP's are currently lacking - Easy access to CTV and audio inventory, without the need to set up external deals - Fantastic support team who are always happy to help ## StackAdapt Discussions - [How do I set up my first campaign if I have not used programmatic advertising before?](https://www.g2.com/discussions/tactical-3b9ceb60-2573-44c7-afde-b7a689478660) - 1 comment, 1 upvote - [How granular is your geographic targeting?](https://www.g2.com/discussions/tactical-d519b678-0014-4986-abba-bb816bbfa7f2) - 1 comment, 1 upvote - [Who are your suppliers?](https://www.g2.com/discussions/tactical-7b9b212e-447c-4eee-95e9-20b0bb5ef0cd) - 1 comment, 1 upvote - [I don’t want to bother people with irrelevant ads. How does StackAdapt make sure my ads are delivered to the right people at the right time?](https://www.g2.com/discussions/tactical-949064f9-07af-4ac3-ba96-38ef6cc6b0db) - 1 comment, 1 upvote - [What’s your pricing model? Do you have any monthly minimums?](https://www.g2.com/discussions/tactical-98a24c65-520a-4b99-8701-54c08666f132) - 1 comment, 1 upvote - [View StackAdapt pricing details and edition comparison](https://www.g2.com/products/stackadapt/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-13+10%3A40%3A55+-0500&secure%5Bsession_id%5D=0ecfc0a7-01b0-46f4-bba5-0636e70d9e25&secure%5Btoken%5D=b08e1e4a9d43730ea94e843df9e93846412e99b8fce2cf8ffcdb07a5ab773fef&format=llm_user) ## StackAdapt Integrations - [Adsquare](https://www.g2.com/products/adsquare/reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Dun & Bradstreet Reports](https://www.g2.com/products/dun-bradstreet-reports/reviews) - [Freshpaint](https://www.g2.com/products/freshpaint/reviews) - [Funnel](https://www.g2.com/products/funnel/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [HockeyStack](https://www.g2.com/products/hockeystack/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Improvado](https://www.g2.com/products/improvado-improvado/reviews) - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [ReportGarden](https://www.g2.com/products/reportgarden/reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) - [Salesforce Marketing Cloud Intelligence (formerly Datorama)](https://www.g2.com/products/salesforce-marketing-cloud-intelligence-formerly-datorama/reviews) - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [TapClicks](https://www.g2.com/products/tapclicks/reviews) - [Tunnl](https://www.g2.com/products/tunnl/reviews) ## StackAdapt Features **Channel Functionality** - Display Functionality **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Cross-Device Advertising - Audio Ad Formats - Programmatic Audio - Audience Targeting **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Platform Reporting** - Performance Monitoring - Reporting Dashboards - Dashboard Exports - Music Genre Reporting **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Audio Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top StackAdapt Alternatives - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (753 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (162 reviews) - [Basis](https://www.g2.com/products/basis/reviews) - 4.5/5.0 (263 reviews)