
I like having all the premium inventory I want to buy in one place. It saves time because I don’t have to manage multiple platforms or juggle data hookups, and I can analyze performance across channels and segments and reallocate budgets in real time without a lot of work. I find the interface reasonably user-friendly and familiar if you’ve used other self-service platforms, so my media buyers could pick it up even without direct CTV buying experience. The hands-on account team has been available when we needed help, and onboarding went well. We’ve seen good results and better-than-expected CPMs. I also like being able to make optimizations, move budget between line items, and add creatives within the same platform. My team has found the chat-based campaign planning feature really useful. StackAdapt also enabled us bring CTV buying in-house and put more of our budget toward media after previously using an external agency, and setup wasn’t difficult: we went from initial contact and the RFP process to launch in under three months. Review collected by and hosted on G2.com.
StackAdapt is relatively user-friendly, but I find the interface feels a little older and not as modern as comparable platforms. Review collected by and hosted on G2.com.