# Best Display Advertising Software for Medium-Sized Businesses

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Products classified in the overall Display Advertising category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Display Advertising to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Display Advertising category.

In addition to qualifying for inclusion in the Display Advertising Software category, to qualify for inclusion in the Medium-Sized Business Display Advertising Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.




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## What Are the Most Common Questions About Display Advertising Software?
*AI-generated · Last updated: May 26, 2026*
  ### What display ad software with AI creative generation for teams without a dedicated designer?
  Based on G2 reviews, buyers looking for display advertising software with AI-assisted creative help often mention tools that reduce manual design work, speed up testing, and support teams without deep creative resources. According to verified users, StackAdapt stands out for its Creative Studio, AI assistant, and support team that helps with assets and campaign setup. G2 reviewers also mention AdRoll for easy campaign creation, AI-assisted setup, and support with HTML or animated ad assets. For more direct creative generation, reviewers highlight AdCreative.ai for quickly producing multiple ad variations and resizing assets for different formats, though some users note they still refine outputs manually.

**Here are some of the top-rated products on G2:**

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-12729400) – helps teams launch display campaigns with Creative Studio support, AI-assisted reporting, and easy asset setup
- [AdRoll](https://www.g2.com/products/adroll/reviews/adroll-review-12664197) – useful for quick ad setup, retargeting, and creative support for teams without large in-house design resources
- [AdCreative.ai](https://www.g2.com/products/adcreative-ai/reviews/adcreative-ai-review-12532113) – suited for generating multiple ad concepts and sizes quickly when design bandwidth is limited


  ### What display advertising platforms with the best audience targeting and retargeting capabilities?
  Based on G2 reviews, strong audience targeting and retargeting are recurring reasons buyers choose display advertising platforms. According to verified users, StackAdapt is frequently praised for firmographic, ABM, contextual, intent-based, and third-party audience targeting, along with access to multiple channels from one dashboard. G2 reviewers mention The Trade Desk for granular audience setup, real-time optimization, and strong cross-channel targeting control. AdRoll is also repeatedly highlighted for simple but effective retargeting, especially for bringing site visitors back and running targeted campaigns across display and other channels. Reviewers often emphasize that the best fit depends on whether you prioritize advanced segmentation, account-based use cases, or straightforward remarketing execution.


  ### What display advertising software with the best reviews from digital marketing managers at agencies?
  Based on G2 reviews, StackAdapt appears most consistently praised by agency-side users for display advertising software. According to verified users at agencies, the platform is valued for intuitive navigation, fast campaign launches, strong support from account teams, and the ability to manage display, native, video, CTV, and other formats from one place. G2 reviewers mention that agency teams especially appreciate forecasting tools, audience segmentation, creative support, and managed-service guidance that feels like an extension of their internal staff. Some reviews note a learning curve, reporting exports, or occasional navigation friction, but overall agency sentiment is especially strong around usability, responsiveness, and campaign performance visibility.


  ### What is the best display advertising platforms for small marketing agencies managing multiple client campaigns?
  Based on G2 reviews, StackAdapt is the strongest fit for small marketing agencies managing multiple client campaigns. According to verified users, it helps agencies centralize display and other digital channels in one platform, launch campaigns quickly, and rely on responsive account teams for setup, pacing, and optimization support. G2 reviewers mention that smaller agencies benefit from its intuitive interface, managed-service help, broad targeting options, and time-saving tools like bulk editing, forecasting, and integrations. Reviewers also note that the platform can feel more accessible than some enterprise DSPs while still giving agencies enough depth to manage multiple clients, audiences, and placements without juggling as many separate vendor relationships.

**Here are some of the top-rated products on G2:**

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-12626779) – helps small agencies manage multiple placements, audiences, and channels from one platform with strong rep support
- [AdRoll](https://www.g2.com/products/adroll/reviews/adroll-review-12705227) – supports multi-client retargeting with sub-accounts, simple billing workflows, and easy banner campaign management
- [Fluency](https://www.g2.com/products/fluency-fluency/reviews/fluency-review-12309625) – centralizes campaign reporting and client-level management for teams handling many accounts at once


  ### What most reliable display ad platforms based on reviews from digital marketing agencies?
  Based on G2 reviews, reliability in display ad platforms usually comes down to consistent campaign delivery, responsive support, and trustworthy reporting. According to verified users at agencies, StackAdapt is often described as dependable for campaign execution, pacing, and day-to-day account support. G2 reviewers also call out The Trade Desk for strong platform control, integrations, and stable cross-channel campaign management, though some note a steeper learning curve. Simpli.fi is mentioned for dependable geofencing and consistent performance, especially for localized campaigns, while agency reviewers also highlight strong communication from its support team. Across reviews, the most reliable options are typically the ones agencies say they can launch with confidently and optimize without constant platform friction.

**Here are some of the top-rated products on G2:**

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-12324687) – valued by agencies for reliable launches, pacing oversight, and responsive account support
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews/the-trade-desk-review-12174421) – used for stable multichannel campaign execution with strong targeting and optimization controls
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews/simpli-fi-review-12756098) – noted for dependable geofencing, clear campaign management, and prompt team support


  ### What is the best display advertising platform for a marketing agency managing multiple clients on limited budgets?
  Based on G2 reviews, StackAdapt is the best fit for a marketing agency managing multiple clients on limited budgets. According to verified users, agencies value its ability to consolidate channels, simplify campaign launches, and provide support that reduces the need for extra internal headcount. G2 reviewers mention that it helps teams move quickly, manage audiences across campaigns, and monitor results from a single dashboard. Some reviewers note that premium inventory or managed-service tiers may not suit every small budget, but agency users still describe the platform as efficient and practical for maximizing available spend through strong support, streamlined workflows, and flexible campaign management across multiple client accounts.

**Here are some of the top-rated products on G2:**

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews/stackadapt-review-12322554) – helps agencies get campaigns live quickly with managed support that saves time for lean teams
- [AdRoll](https://www.g2.com/products/adroll/reviews/adroll-review-9894806) – often described as budget-friendly for retargeting and easy creative changes across client accounts
- [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews/quantcast-platform-review-9634175) – reviewers say it can activate lower-spend clients quickly while still supporting campaign scale


  ### What display advertising software with the best creative production workflow for high-volume ad campaigns?
  Based on G2 reviews, the strongest creative production workflows for high-volume display campaigns are usually tied to template reuse, bulk variation management, and faster QA. According to verified users, Celtra is repeatedly praised for speeding production with drag-and-drop tools, campaign asset management, and the ability to support many formats from one workflow. G2 reviewers also mention Bannerflow and Zuuvi for helping teams create and update ads without heavy technical work, while Celtra reviewers especially emphasize its strength for large-scale, multi-format production. Reviewers note that these tools can reduce dependency on developers and make it easier to manage many creative versions, though some users still want better previews, reporting, or more intuitive project organization.

**Here are some of the top-rated products on G2:**

- [Celtra](https://www.g2.com/products/celtra/reviews/celtra-review-12268681) – supports scalable design operations with reusable templates, auto layout, and quick multi-market ad production
- [Bannerflow](https://www.g2.com/products/bannerflow/reviews/bannerflow-review-11996157) – helps teams automate ad creation and publishing to reduce repetitive manual work
- [Zuuvi](https://www.g2.com/products/zuuvi/reviews/zuuvi-review-11686936) – useful for producing large numbers of ad variants across markets while improving speed and consistency


  ### What display advertising platforms with the best budget pacing transparency and spend reporting accuracy?
  Based on G2 reviews, budget pacing transparency and spend visibility are strongest in platforms that make budgets easy to monitor without jumping between tools. According to verified users, Quantcast Platform is often praised for accurate daily pacing, accessible reporting, and a UI that makes campaign performance easier to understand. G2 reviewers also mention StackAdapt for dashboard transparency and visibility into campaign activity, while Fluency stands out for agencies that need centralized pacing, budget tracking, and alerts across many accounts. Reviewers do still mention occasional reporting limitations or slower advanced reports in some tools, but the most trusted options are the ones users describe as helping them stay on top of spend and quickly spot over- or under-pacing.


  ### What display ad tools with the best cross-channel reporting and ROAS attribution for agencies?
  Based on G2 reviews, agencies looking for stronger cross-channel reporting and attribution often prioritize visibility across formats, cleaner dashboards, and easier performance analysis. According to verified users, StackAdapt is frequently recognized for reporting across multiple channels, attribution support, and integrations that help agencies consolidate insights. G2 reviewers also mention illumin for customer journey visibility, cross-channel planning, and reporting that supports full-funnel measurement. Quantcast Platform is highlighted for audience insights and real-time reporting, while some agencies also note tools like Connect and Fluency for pulling results together in one place. Across reviews, the strongest options are the ones agencies say help them interpret cross-channel impact without relying on scattered reports from separate systems.


  ### What programmatic display advertising tools for in-house marketing teams with limited DSP experience?
  Based on G2 reviews, in-house teams with limited DSP experience tend to prefer platforms that combine ease of setup, intuitive workflows, and strong support. According to verified users, StackAdapt is often described as approachable even for newer users because of its clean interface, onboarding help, and accessible account teams. G2 reviewers also mention Quantcast Platform for straightforward setup, easy navigation, and responsive reps that help teams get campaigns live quickly. AdRoll is another common fit for simpler retargeting and display workflows, especially when teams want less technical complexity. Reviewers generally say the best tools for less experienced in-house teams are the ones that shorten the learning curve without taking away too much campaign visibility.



  
## How Many Display Advertising Software Products Does G2 Track?
**Total Products under this Category:** 226

### Category Stats (Jun 2026)
- **Average Rating**: 4.22/5 The average rating of products in this category, based on all submitted ratings
- **New Reviews This Quarter**: 188
- **Buyer Segments**: Small-Business 48% │ Mid-Market 44% │ Enterprise 7% Represents the distribution of reviewers across all products in this category.
- **Top Trending Product**: Realize (+0.067) - Among all products in this category, Realize recorded the largest rating increase compared to last month
*Last updated: June 01, 2026*

  
## How Does G2 Rank Display Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 16,200+ Authentic Reviews
- 226+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
  
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---

  ## What Are the Top-Rated Display Advertising Software Products in 2026?
### 1. [StackAdapt](https://www.g2.com/products/stackadapt/reviews)
  StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com. And if you're looking for a change, we'd love to have you on our team—check out our open roles by visiting: www.stackadapt.com/careers. StackAdapt is headquartered in Toronto, Canada. We have teams and support across North America, EMEA, APAC, and LATAM.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 863
**How Do G2 Users Rate StackAdapt?**

- **Close Ecosystem API:** 8.7/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 8.5/10)
- **Display Functionality:** 9.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.2/10)

**Who Is the Company Behind StackAdapt?**

- **Seller:** [StackAdapt](https://www.g2.com/sellers/stackadapt)
- **Company Website:** https://www.stackadapt.com
- **Year Founded:** 2014
- **HQ Location:** Ontario
- **Twitter:** @StackAdapt (2,577 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5045143/ (1,751 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Digital Marketing Manager, Digital Strategist
  - **Top Industries:** Marketing and Advertising, Financial Services
  - **Company Size:** 63% Small-Business, 31% Mid-Market


#### What Are StackAdapt's Pros and Cons?

**Pros:**

- Ease of Use (121 reviews)
- Customer Support (116 reviews)
- Team Helpfulness (98 reviews)
- Helpful (87 reviews)
- Features (77 reviews)

**Cons:**

- Reporting Limitations (26 reviews)
- Reporting Issues (21 reviews)
- Budget Management (20 reviews)
- Limited Reporting (19 reviews)
- Poor Reporting (19 reviews)

### 2. [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)
  AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 647
**How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?**

- **Close Ecosystem API:** 7.4/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.2/10)

**Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (274 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 58% Mid-Market, 27% Small-Business


#### What Are AdRoll ABM (Formerly RollWorks)'s Pros and Cons?

**Pros:**

- Ease of Use (167 reviews)
- Audience Targeting (104 reviews)
- Targeting (100 reviews)
- Intent Data (98 reviews)
- Customer Support (91 reviews)

**Cons:**

- Learning Curve (65 reviews)
- Missing Features (60 reviews)
- Limited Features (45 reviews)
- Campaign Issues (41 reviews)
- Targeting Limitations (41 reviews)

### 3. [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 1,392
**How Do G2 Users Rate Facebook for Business?**

- **Close Ecosystem API:** 8.2/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.2/10)

**Who Is the Company Behind Facebook for Business?**

- **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc)
- **Year Founded:** 2008
- **HQ Location:** Menlo Park, CA
- **Twitter:** @Meta (9,898,148 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/meta/ (158,764 employees on LinkedIn®)
- **Ownership:** NASDAQ: META

**Who Uses This Product?**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 67% Small-Business, 26% Mid-Market


#### What Are Facebook for Business's Pros and Cons?

**Pros:**

- Audience Targeting (26 reviews)
- Ease of Use (26 reviews)
- Advertising Management (22 reviews)
- Audience Reach (21 reviews)
- Campaign Management (20 reviews)

**Cons:**

- Ad Issues (16 reviews)
- Poor Customer Support (15 reviews)
- Ad Management Issues (14 reviews)
- Poor Interface Design (12 reviews)
- Limited Features (11 reviews)

### 4. [AdRoll](https://www.g2.com/products/adroll/reviews)
  AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 755
**How Do G2 Users Rate AdRoll?**

- **Close Ecosystem API:** 7.5/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.2/10)

**Who Is the Company Behind AdRoll?**

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** https://www.nextroll.com/
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll_Inc (274 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/adroll/people/ (175 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 56% Small-Business, 35% Mid-Market


#### What Are AdRoll's Pros and Cons?

**Pros:**

- Ease of Use (107 reviews)
- Ad Management (68 reviews)
- Campaign Management (67 reviews)
- Easy Setup (56 reviews)
- Customer Support (55 reviews)

**Cons:**

- Limited Features (25 reviews)
- Campaign Management (22 reviews)
- Reporting Limitations (21 reviews)
- Expensive (19 reviews)
- Poor Reporting (18 reviews)

### 5. [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)
  The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 167
**How Do G2 Users Rate The Trade Desk?**

- **Close Ecosystem API:** 8.1/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.2/10)

**Who Is the Company Behind The Trade Desk?**

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** https://www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk (20,678 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/892001/ (4,738 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 47% Mid-Market, 31% Small-Business


#### What Are The Trade Desk's Pros and Cons?

**Pros:**

- Features (31 reviews)
- Ease of Use (27 reviews)
- Audience Targeting (25 reviews)
- Targeting (23 reviews)
- Campaign Management (21 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Expensive (13 reviews)
- Complexity (12 reviews)
- Complex Setup (10 reviews)
- Difficult Setup (10 reviews)

### 6. [Influ2](https://www.g2.com/products/influ2/reviews)
  People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 158
**How Do G2 Users Rate Influ2?**

- **Close Ecosystem API:** 7.1/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.2/10)

**Who Is the Company Behind Influ2?**

- **Seller:** [Influ2](https://www.g2.com/sellers/influ2)
- **Company Website:** https://www.influ2.com/
- **Year Founded:** 2017
- **HQ Location:** Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA
- **Twitter:** @influ2_on (382 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18119989/ (138 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Digital Marketing Manager, Marketing Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 65% Mid-Market, 18% Enterprise


#### What Are Influ2's Pros and Cons?

**Pros:**

- Customer Support (20 reviews)
- Audience Targeting (19 reviews)
- Targeting (18 reviews)
- Ease of Use (17 reviews)
- Engagement (16 reviews)

**Cons:**

- Ad Issues (6 reviews)
- Limited Reporting (4 reviews)
- Complex Setup (3 reviews)
- Ad Management (2 reviews)
- Ad Management Issues (2 reviews)

### 7. [Amazon Display Ads](https://www.g2.com/products/amazon-amazon-display-ads/reviews)
  Use relevant audiences, customizable creatives, and actionable insights to deliver your message to the right customers—on Amazon sites, apps, devices, and third-party sites.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 31
**How Do G2 Users Rate Amazon Display Ads?**

- **Close Ecosystem API:** 7.9/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.2/10)

**Who Is the Company Behind Amazon Display Ads?**

- **Seller:** [Amazon](https://www.g2.com/sellers/amazon)
- **Year Founded:** 1994
- **HQ Location:** Seattle, WA
- **Twitter:** @amazon (5,901,538 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1586/ (765,691 employees on LinkedIn®)
- **Ownership:** AMZN

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 56% Small-Business, 34% Mid-Market


#### What Are Amazon Display Ads's Pros and Cons?

**Pros:**

- Ease of Use (5 reviews)
- Affordable (1 reviews)
- Analytics (1 reviews)
- Cost Saving (1 reviews)
- Helpful (1 reviews)

**Cons:**

- Complexity (2 reviews)
- Complexity Issues (2 reviews)
- Expensive (2 reviews)
- Complex Setup (1 reviews)
- Dependency Issues (1 reviews)

### 8. [FCC Ads Manager](https://www.g2.com/products/fcc-ads-manager/reviews)
  Flipkart Ads Manager is a powerful Retail Media Suite that brings all advertising formats and attribution capabilities under one product. The tool is a wholesome combination of all advertising functions including rich media display, native catalog ads & search keyword targeting ( PLA & PCA format). Combine this with the powerful attribution funnel and the advanced audience manager for display ads and you have the complete retail media solution that can help you grow ad revenues and conversions by 5X or more!


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 68
**How Do G2 Users Rate FCC Ads Manager?**

- **Close Ecosystem API:** 7.6/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.6/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.2/10)

**Who Is the Company Behind FCC Ads Manager?**

- **Seller:** [Flipkart Commerce Cloud](https://www.g2.com/sellers/flipkart-commerce-cloud)
- **Year Founded:** 2007
- **HQ Location:** Bangalore, IN
- **Twitter:** @Flipkart (2,865,536 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/flipkart/ (91,898 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Apparel & Fashion
  - **Company Size:** 48% Small-Business, 45% Mid-Market


### 9. [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)
  Quantcast is the AI-powered ad platform built for performance marketers. Leveraging nearly 20 years of expertise, our mission is to radically simplify open internet advertising. We harness AI and machine learning to deliver superior audience intelligence and drive exceptional campaign performance. With real-time audience intelligence and end-to-end omnichannel optimizations, Quantcast helps advertisers and agencies of all sizes understand audiences deeply, act faster, and turn ad spend into measurable growth. www.quantcast.com


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 186
**How Do G2 Users Rate Quantcast Platform?**

- **Close Ecosystem API:** 7.1/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.2/10 (Category avg: 8.2/10)

**Who Is the Company Behind Quantcast Platform?**

- **Seller:** [Quantcast](https://www.g2.com/sellers/quantcast)
- **Company Website:** https://www.quantcast.com
- **Year Founded:** 2006
- **HQ Location:** San Francisco, CA
- **Twitter:** @Quantcast (10,210 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/60540/ (522 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Programmatic Manager
  - **Top Industries:** Marketing and Advertising, Gambling & Casinos
  - **Company Size:** 40% Mid-Market, 33% Small-Business


#### What Are Quantcast Platform's Pros and Cons?

**Pros:**

- Ease of Use (37 reviews)
- Insights (27 reviews)
- Campaign Management (23 reviews)
- Analytics (21 reviews)
- Audience Targeting (21 reviews)

**Cons:**

- Limited Features (15 reviews)
- Missing Features (15 reviews)
- Poor Reporting (11 reviews)
- Reporting Issues (11 reviews)
- Reporting Limitations (10 reviews)

### 10. [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)
  Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 153
**How Do G2 Users Rate Simpli.fi?**

- **Close Ecosystem API:** 9.0/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.2/10)

**Who Is the Company Behind Simpli.fi?**

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** https://www.simpli.fi/
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli_fi (1,810 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/801567/ (619 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Broadcast Media
  - **Company Size:** 56% Small-Business, 36% Mid-Market


#### What Are Simpli.fi's Pros and Cons?

**Pros:**

- Customer Support (10 reviews)
- Ease of Use (8 reviews)
- Helpful (7 reviews)
- Team Helpfulness (6 reviews)
- Campaigns (5 reviews)

**Cons:**

- Expensive (4 reviews)
- Extra Fees (3 reviews)
- Lack of Clarity (3 reviews)
- Ad Management Issues (2 reviews)
- Complex Onboarding (2 reviews)

### 11. [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews)
  Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for omnichannel planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 373
**How Do G2 Users Rate Innovid?**

- **Close Ecosystem API:** 8.1/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.9/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.2/10)

**Who Is the Company Behind Innovid?**

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** https://www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean (9,817 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/20282/ (1,133 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Social Media Strategist, Social Media Coordinator
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 43% Enterprise, 42% Mid-Market


#### What Are Innovid's Pros and Cons?

**Pros:**

- Ease of Use (14 reviews)
- User Interface (9 reviews)
- Campaign Management (8 reviews)
- Ad Management (7 reviews)
- Intuitive (7 reviews)

**Cons:**

- Learning Curve (6 reviews)
- Steep Learning Curve (5 reviews)
- Time-Consuming (5 reviews)
- Time-Consumption (5 reviews)
- Campaign Management (4 reviews)

### 12. [N.Rich](https://www.g2.com/products/n-rich/reviews)
  N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 114
**How Do G2 Users Rate N.Rich?**

- **Close Ecosystem API:** 7.5/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.5/10)
- **Display Functionality:** 9.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.2/10)

**Who Is the Company Behind N.Rich?**

- **Seller:** [N.Rich](https://www.g2.com/sellers/n-rich)
- **Company Website:** https://nrich.io/
- **Year Founded:** 2015
- **HQ Location:** Helsinki, FI
- **Twitter:** @NRICH_ABM (15 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ndotrich/ (122 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager
  - **Top Industries:** Computer Software, Hospital & Health Care
  - **Company Size:** 53% Mid-Market, 33% Enterprise


#### What Are N.Rich's Pros and Cons?

**Pros:**

- Ease of Use (20 reviews)
- Customer Support (13 reviews)
- Campaign Management (9 reviews)
- Easy Setup (9 reviews)
- Analytics (8 reviews)

**Cons:**

- Learning Curve (5 reviews)
- Limited Reporting (5 reviews)
- Difficult Learning (4 reviews)
- Inadequate Reporting (4 reviews)
- Insufficient Insights (4 reviews)

### 13. [LocaliQ](https://www.g2.com/products/localiq/reviews)
  LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,047
**How Do G2 Users Rate LocaliQ?**

- **Close Ecosystem API:** 8.6/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.5/10)
- **Display Functionality:** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.2/10)

**Who Is the Company Behind LocaliQ?**

- **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co)
- **Company Website:** https://www.gannett.com/
- **Year Founded:** 1906
- **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,784 employees on LinkedIn®)
- **Ownership:** NYSE: GCI

**Who Uses This Product?**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 71% Small-Business, 25% Mid-Market


#### What Are LocaliQ's Pros and Cons?

**Pros:**

- Customer Support (26 reviews)
- Helpful (26 reviews)
- Team Helpfulness (17 reviews)
- Business Growth (15 reviews)
- Ease of Use (15 reviews)

**Cons:**

- Expensive (7 reviews)
- High Costs (6 reviews)
- Limited Features (6 reviews)
- Poor Customer Support (6 reviews)
- Sales (6 reviews)

### 14. [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)
  The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 309
**How Do G2 Users Rate Viant Technology?**

- **Close Ecosystem API:** 7.5/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.2/10)

**Who Is the Company Behind Viant Technology?**

- **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc)
- **Company Website:** https://viantinc.com/
- **Year Founded:** 1999
- **HQ Location:** Irvine, California
- **Twitter:** @viant_tech (2,996 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/viant-technology/ (453 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Programmatic Trader
  - **Top Industries:** Marketing and Advertising, Online Media
  - **Company Size:** 41% Mid-Market, 39% Small-Business


#### What Are Viant Technology's Pros and Cons?

**Pros:**

- Customer Support (17 reviews)
- Ease of Use (17 reviews)
- Easy Setup (10 reviews)
- Setup Ease (10 reviews)
- Team Helpfulness (10 reviews)

**Cons:**

- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)
- Complex Reporting (3 reviews)
- Editing Difficulties (3 reviews)
- Learning Curve (3 reviews)

### 15. [Fluency](https://www.g2.com/products/fluency-fluency/reviews)
  Fluency is the first Digital Advertising Operating System (OS) that transforms paid media operations challenges into breakthrough outcomes by centralizing all major campaign execution workflows into a single solution. The AI-powered platform eliminates the most time and resource-intensive aspects of campaign execution, and automates campaigns across all major digital ad channels - including walled gardens and the open web. As a result, advertisers can activate, automate, and analyze any number of campaigns with unprecedented efficiency, working at a scale not previously achievable. Fluency powers nearly $3b in annual media spend. Its user base supports more than 250,000+ monthly campaigns for brands with 50,000+ locations. In 2025, the company ranked #1,278 on the Inc 5000, marking its third year in a row on the list. With a founding team that’s worked in online advertising since 1998, Fluency has certified partnerships with many major ad publishers and was named a finalist for the Technology Innovation in the 2024 Amazon Ads Partner Awards.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 258
**How Do G2 Users Rate Fluency?**

- **Close Ecosystem API:** 6.9/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.5/10)
- **Display Functionality:** 6.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.2/10)

**Who Is the Company Behind Fluency?**

- **Seller:** [Fluency](https://www.g2.com/sellers/fluency)
- **Company Website:** https://www.fluency.inc/
- **Year Founded:** 2017
- **HQ Location:** Burlington, Vermont
- **LinkedIn® Page:** https://www.linkedin.com/company/fluencyinc/ (142 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Social Media Analyst, Marketing Scientist
  - **Top Industries:** Marketing and Advertising, Automotive
  - **Company Size:** 53% Mid-Market, 27% Small-Business


#### What Are Fluency's Pros and Cons?

**Pros:**

- Ease of Use (89 reviews)
- Efficiency (61 reviews)
- Budget Management (56 reviews)
- Campaign Management (56 reviews)
- Time-saving (53 reviews)

**Cons:**

- Learning Curve (38 reviews)
- Software Bugs (28 reviews)
- Steep Learning Curve (26 reviews)
- Navigation Issues (22 reviews)
- Error Issues (19 reviews)

### 16. [Celtra](https://www.g2.com/products/celtra/reviews)
  Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 362
**How Do G2 Users Rate Celtra?**

- **Close Ecosystem API:** 8.1/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.7/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.2/10)

**Who Is the Company Behind Celtra?**

- **Seller:** [Celtra](https://www.g2.com/sellers/celtra)
- **Company Website:** https://www.celtra.com
- **Year Founded:** 2006
- **HQ Location:** Massachusetts
- **Twitter:** @celtra (4,351 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/372671/ (208 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Account Manager, Designer
  - **Top Industries:** Marketing and Advertising, Publishing
  - **Company Size:** 46% Mid-Market, 31% Small-Business


#### What Are Celtra's Pros and Cons?

**Pros:**

- Efficiency Improvement (4 reviews)
- Collaboration (3 reviews)
- Creativity (3 reviews)
- Design Quality (3 reviews)
- Ease of Use (3 reviews)

**Cons:**

- Functionality Limitations (3 reviews)
- Limited Features (3 reviews)
- Complexity (2 reviews)
- Complex Setup (2 reviews)
- Difficult Setup (2 reviews)

### 17. [Perpetua](https://www.g2.com/products/perpetua/reviews)
  Perpetua’s all-in-one retail media platform helps brands take ad performance to a new level. We give you the tools, automation and control you need to reach your full advertising potential across Amazon, Walmart, Instacart and more.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 78
**How Do G2 Users Rate Perpetua?**

- **Close Ecosystem API:** 0.0/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.3/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.2/10)

**Who Is the Company Behind Perpetua?**

- **Seller:** [Flywheel Digital](https://www.g2.com/sellers/flywheel-digital)
- **Year Founded:** 2014
- **HQ Location:** Baltimore, MD
- **LinkedIn® Page:** https://www.linkedin.com/company/flywheel-digital/ (2,052 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 76% Small-Business, 23% Mid-Market


### 18. [Basis](https://www.g2.com/products/basis/reviews)
  Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 263
**How Do G2 Users Rate Basis?**

- **Close Ecosystem API:** 7.6/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.5/10)
- **Display Functionality:** 9.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.2/10)

**Who Is the Company Behind Basis?**

- **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies)
- **Year Founded:** 2001
- **HQ Location:** Chicago, IL
- **Twitter:** @basisglobaltech (4,734 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/basis-technologies (1,469 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Digital Marketing Manager, Digital Media Planner
  - **Top Industries:** Marketing and Advertising, Newspapers
  - **Company Size:** 64% Small-Business, 28% Mid-Market


#### What Are Basis's Pros and Cons?

**Pros:**

- Account Management (3 reviews)
- Ease of Use (3 reviews)
- Features (3 reviews)
- Helpful (2 reviews)
- Insights (2 reviews)

**Cons:**

- Poor Usability (3 reviews)
- Complex User Interface (2 reviews)
- Not User-Friendly (2 reviews)
- Poor Reporting (2 reviews)
- Reporting Issues (2 reviews)

### 19. [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)
  Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 278
**How Do G2 Users Rate Google Marketing Platform?**

- **Close Ecosystem API:** 7.2/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 7.6/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.2/10)

**Who Is the Company Behind Google Marketing Platform?**

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google (31,908,816 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®)
- **Ownership:** NASDAQ:GOOG

**Who Uses This Product?**
  - **Who Uses This:** Account Manager
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 47% Mid-Market, 27% Enterprise


#### What Are Google Marketing Platform's Pros and Cons?

**Pros:**

- Features (4 reviews)
- Campaign Management (3 reviews)
- Ease of Use (3 reviews)
- Efficiency (3 reviews)
- Performance Results (3 reviews)

**Cons:**

- Complexity (3 reviews)
- Learning Curve (3 reviews)
- Complex Setup (2 reviews)
- Difficult Setup (2 reviews)
- Expensive (2 reviews)

### 20. [illumin](https://www.g2.com/products/illumin-illumin/reviews)
  illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 134
**How Do G2 Users Rate illumin?**

- **Close Ecosystem API:** 7.4/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.5/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.2/10)

**Who Is the Company Behind illumin?**

- **Seller:** [illumin](https://www.g2.com/sellers/illumin)
- **Company Website:** https://illumin.com/
- **Year Founded:** 2009
- **HQ Location:** Toronto, Canada
- **Twitter:** @AcuityAds (174 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/acuity-ads-inc/ (239 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Automotive
  - **Company Size:** 54% Small-Business, 29% Mid-Market


#### What Are illumin's Pros and Cons?

**Pros:**

- Ease of Use (23 reviews)
- Features (21 reviews)
- Campaign Management (17 reviews)
- Customer Support (17 reviews)
- Team Helpfulness (17 reviews)

**Cons:**

- Poor Reporting (9 reviews)
- Learning Curve (8 reviews)
- Limited Reporting (8 reviews)
- Reporting Limitations (8 reviews)
- Reporting Issues (7 reviews)

### 21. [Bannerflow](https://www.g2.com/products/bannerflow/reviews)
  Bannerflow is the Creative Automation Platform that helps modern marketing teams produce high-performing content faster without sacrificing quality or brand consistency. We streamline creative workflows, automate repetitive production tasks, and infuse real-time data into the creative process, enabling teams to scale content intelligently and efficiently. With Bannerflow, marketers deliver more impactful, personalized, and on-brand creative across every channel, turning chaos into clarity and creativity into a true engine of growth. Bannerflow supports a wide range of digital ad formats, including Display, Social, Video, Mobile, CRM/onsite advertising, and even DOOH. Creating personalised (DCO) and channel-specific campaigns is also easily performed, resulting in higher engagement, greater impact, and increased ROI.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 167
**How Do G2 Users Rate Bannerflow?**

- **Close Ecosystem API:** 7.3/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.2/10)

**Who Is the Company Behind Bannerflow?**

- **Seller:** [Bannerflow](https://www.g2.com/sellers/bannerflow)
- **Company Website:** https://www.bannerflow.com
- **Year Founded:** 2010
- **HQ Location:** Stockholm
- **Twitter:** @BannerFlow (611 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bannerflow/ (159 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Graphic Designer
  - **Top Industries:** Gambling & Casinos, Marketing and Advertising
  - **Company Size:** 46% Mid-Market, 28% Enterprise


#### What Are Bannerflow's Pros and Cons?

**Pros:**

- Collaboration (2 reviews)
- Creative Freedom (2 reviews)
- Customer Support (2 reviews)
- Design Quality (2 reviews)
- Efficiency (2 reviews)

**Cons:**

- Learning Curve (2 reviews)
- Limited Features (2 reviews)
- Training Difficulty (2 reviews)
- Complexity (1 reviews)
- Limited Customization (1 reviews)

### 22. [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews)
  A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 85
**How Do G2 Users Rate Roku OneView (formerly Dataxu)?**

- **Close Ecosystem API:** 10.0/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.0/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.2/10)

**Who Is the Company Behind Roku OneView (formerly Dataxu)?**

- **Seller:** [Roku](https://www.g2.com/sellers/roku)
- **Year Founded:** 2002
- **HQ Location:** San Jose, CA
- **Twitter:** @Roku (247,600 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/50076/ (4,365 employees on LinkedIn®)
- **Ownership:** NASDAQ:ROKU

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Hospital & Health Care
  - **Company Size:** 41% Mid-Market, 31% Small-Business


### 23. [Sharethrough](https://www.g2.com/products/sharethrough/reviews)
  Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 85
**How Do G2 Users Rate Sharethrough?**

- **Close Ecosystem API:** 7.4/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.7/10 (Category avg: 8.2/10)

**Who Is the Company Behind Sharethrough?**

- **Seller:** [Sharethrough](https://www.g2.com/sellers/sharethrough)
- **Year Founded:** 2008
- **HQ Location:** Montreal, Quebec
- **Twitter:** @sharethrough (5,075 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/638984/ (44 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Entertainment
  - **Company Size:** 44% Mid-Market, 28% Small-Business


### 24. [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)
  Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 218
**How Do G2 Users Rate Criteo Commerce Growth?**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.2/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.2/10)

**Who Is the Company Behind Criteo Commerce Growth?**

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo (18,692 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/37209/ (3,912 employees on LinkedIn®)
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 48% Mid-Market, 41% Small-Business


### 25. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)
  Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 114
**How Do G2 Users Rate Zeta Marketing Platform?**

- **Close Ecosystem API:** 8.1/10 (Category avg: 7.9/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.5/10)
- **Display Functionality:** 8.8/10 (Category avg: 8.4/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.2/10)

**Who Is the Company Behind Zeta Marketing Platform?**

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** https://zetaglobal.com/
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal (16,670 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising, Retail
  - **Company Size:** 44% Mid-Market, 38% Enterprise


#### What Are Zeta Marketing Platform's Pros and Cons?

**Pros:**

- Ease of Use (24 reviews)
- Customer Support (19 reviews)
- Features (18 reviews)
- Helpful (17 reviews)
- Performance Results (15 reviews)

**Cons:**

- Learning Curve (14 reviews)
- Campaign Issues (9 reviews)
- Missing Features (9 reviews)
- Complex Usability (8 reviews)
- Poor Usability (8 reviews)


    ## What Is Display Advertising Software?
  [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)
  ## What Software Categories Are Similar to Display Advertising Software?
    - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising)
    - [Video Advertising Software](https://www.g2.com/categories/video-advertising)
    - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising)