Best Account-Based Analytics Software - Page 2

How Many Account-Based Analytics Software Products Does G2 Track?

Total Products under this Category: 65

Category Stats (Oct 2026)

  • Average Rating: 4.45/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Albacross (+0.48%) - Among all products in this category, Albacross recorded the largest rating increase compared to last month

Last updated: October 26, 2026

How Does G2 Rank Account-Based Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 32,300+ Authentic Reviews
  • 65+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Account-Based Analytics Software

G2 Grid® for Account-Based Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, 6sense Revenue Marketing, Demandbase One, AdRoll ABM (Formerly RollWorks), Adobe Marketo Engage, GTM Studio - Powered by ZoomInfo, Fibbler, and Factors.AI.

Underlying data: [Grid® JSON](https://www.g2.com/categories/account-based-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=demandbase-one&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=fibbler&focus%5B%5D=factors-ai)

Foundry ABM

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Average Rating: 4.2/5.0

Total Reviews: 201

How Do G2 Users Rate Foundry ABM?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.2/10)
  • Market Insights : 8.0/10 (Category avg: 8.2/10)
  • Lead Analysis : 8.2/10 (Category avg: 8.4/10)
  • Segmentation : 8.2/10 (Category avg: 8.4/10)

Who Is the Company Behind Foundry ABM?

  • Seller: Foundry
  • Year Founded: 1964
  • HQ Location: Needham Heights, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    5,498 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 65% Medium, 18% Small

What Do G2 Reviewers Say About Foundry ABM?

AI-generated summary from verified user reviews

Pros
  • Users find ease of use in Foundry ABM, thanks to its seamless integration and multi-channel capabilities for effective campaigns.
  • Users love the seamless integrations of Foundry ABM, enhancing collaboration between marketing and sales for improved results.
  • Users value the sales efficiency of Foundry ABM, enhancing focus on high-value accounts and personalized engagement.
  • Users value the robust data analytics of Foundry ABM, enhancing strategies with real-time insights for better targeting.
  • Users value the precision in audience targeting of Foundry ABM, enhancing campaign effectiveness and engagement.
Cons
  • Users find the complex features of Foundry ABM challenging, requiring extensive training and support for effective use.
  • Users find Foundry ABM's complexity challenging, noting the steep learning curve and navigation difficulties for new teams.
  • Users find the difficult learning curve of Foundry ABM challenging, especially for teams new to account-based marketing.
  • Users find the inadequate reporting features of Foundry ABM limit their ability to extract valuable insights easily.
  • Users find the insufficient insights from Foundry ABM hinder their ability to extract valuable data effectively.

What Are Recent G2 Reviews of Foundry ABM?

What Are G2 Users Discussing About Foundry ABM?

Anteriad

Anteriad puts B2B marketers in front of their next customer and ahead of their competition. We are the demand generation partner for teams that need outcomes, not another software subscription. Our award-winning Anteriad Marketing Cloud tracks more than 500 billion buyer-related signals each month across 450 million+ global contacts, and our managed campaign experts turn that intelligence into coordinated, full-funnel programs that engage entire buying groups and drive growth. Today’s buying journey demands that level of coordination. Buyers start with AI, stay anonymous until they are deep into their decision process, and move in buying groups across finance, IT, procurement, and end users. Inbound alone is no longer enough, and disconnected point solutions create gaps between data, execution, and measurable impact. Anteriad connects intelligence directly to activation. The Anteriad Marketing Cloud identifies which accounts are actively researching, what they care about, and where they are in the buying process. Our managed campaign teams orchestrate multichannel programs across display, email, content syndication, programmatic, and CTV, ensuring every signal translates into meaningful engagement. Our data is Neutronian-certified and ranked in the top 1% for quality and transparency, giving marketing teams confidence they are reaching real buyers, not recycled lists. Clients have achieved 200x ROI, 20% revenue growth, and 1,900% higher click-through rates. Trusted by IBM, Microsoft, Lenovo, Forbes, SHRM, and hundreds of global B2B brands, Anteriad delivers accountable growth across industries and markets. If you are ready for coordinated, full-funnel execution that drives measurable growth, we are ready to put you in front of your next customer.

Average Rating: 4.5/5.0

Total Reviews: 33

How Do G2 Users Rate Anteriad?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.2/10)
  • Lead Analysis : 10.0/10 (Category avg: 8.4/10)
  • Segmentation : 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind Anteriad?

  • Seller: Anteriad
  • Company Website:
  • Year Founded: 2000
  • HQ Location: New York, NY
  • Twitter: @Anteriad_B2B
    104 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,127 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 37% Medium, 34% Small

What Are Recent G2 Reviews of Anteriad?

DemandSense

DemandSense recognizes the patterns that lead to revenue — before the deal closes. Engagement on LinkedIn. Visits to your site. Movement in your CRM. Surfaced in time to shift your budget. Most B2B teams find out whether LinkedIn worked months after the ads ran, when the deals finally close. DemandSense is the intelligence layer between your ad stack and CRM, connecting signals, decisions, and execution. It identifies the companies visiting your site, ties LinkedIn engagement to the opportunities and closed deals in HubSpot or Attio, and puts the controls beside the read: Audience Tuning, Frequency Cap, Spend Protection, Budget Control and Ad Scheduling. Competitor Monitoring shows the LinkedIn ads your rivals are running beside your own, and the MCP server answers questions across ads, site visits and CRM from Claude or ChatGPT. It shouldn't take a closed deal to prove LinkedIn ads work.

Average Rating: 5.0/5.0

Total Reviews: 15

How Do G2 Users Rate DemandSense?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.2/10)
  • Market Insights : 10.0/10 (Category avg: 8.2/10)
  • Lead Analysis : 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind DemandSense?

  • Seller: DemandSense
  • Company Website:
  • HQ Location: Cape Coral, US
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 80% Small, 13% Medium

What Do G2 Reviewers Say About DemandSense?

AI-generated summary from verified user reviews

Pros
  • Users value the ads module for its effective management, scheduling, and budget control, enhancing campaign efficiency.
  • Users value the website visiting feature for proactive engagement and appreciate the ad management capabilities for efficiency.
  • Users find the campaign management features invaluable for optimizing ad spend and targeting precision.
  • Users value the customer engagement insights from DemandSense, enabling proactive interactions with potential leads visiting their websites.
  • Users highly value the efficiency in budget management with DemandSense, enhancing ad spend and minimizing wasted impressions.
Cons
  • Users note the initial difficulty in setup and learning, suggesting support is essential for smoother navigation.
  • Users find the learning curve steep, requiring time and possibly help to fully utilize DemandSense's features.
  • Users find the steep learning curve of DemandSense requires time and effort to utilize the platform effectively.
  • Users find the support dependency of DemandSense essential for maximizing the platform's features and overall effectiveness.
  • Users note that time consumption is significant for setup and learning, necessitating additional support for optimal use.

What Are Recent G2 Reviews of DemandSense?

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Albacross

Revenue teams worldwide are using Albacross's Intent Data to generate more opportunities and increase revenue faster. From early-stage awareness to late-stage decision, you have all the insights you need to reveal your potential buyers, engage them with what they want, and get notified when they are ready to buy. Here's how: - Increase sales productivity: Identify the buying intent of companies visiting your website and notify your sales team when they are ready to buy. - Remove the guesswork from marketing: Understand which accounts are engaging with your content and what interests them most. - All the data points you need: we track 3 billion events monthly worldwide and refresh the data points on a weekly basis. - Seamlessly integrate to the tech tools you are already using – it's not another tool to learn.

Average Rating: 4.6/5.0

Total Reviews: 125

How Do G2 Users Rate Albacross?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.2/10)
  • Market Insights : 9.2/10 (Category avg: 8.2/10)
  • Lead Analysis : 9.2/10 (Category avg: 8.4/10)
  • Segmentation : 9.5/10 (Category avg: 8.4/10)

Who Is the Company Behind Albacross?

  • Seller: Albacross
  • Year Founded: 2014
  • HQ Location: Stockholm, Sweden
  • Twitter: @AlbacrossNordic
    216 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 47% Medium, 45% Small

What Do G2 Reviewers Say About Albacross?

AI-generated summary from verified user reviews

Cons
  • Users express concern over the lack of North American support, indicating a focus primarily on the European market.

What Are Recent G2 Reviews of Albacross?

What Are G2 Users Discussing About Albacross?

Uberflip a PathFactory Company

Uberflip lets you quickly create contextual content experiences at scale. Close deals faster by serving relevant content that better connects with your prospective customers. Content is the backbone of every go-to-market motion. If you want to stand out and build meaningful relationships with your prospects and customers, you’ll need to deliver personalized experiences by serving the right content at the right time. Experience Management - Centralize & organize content from various sources to personalize destinations in minutes. Content centralization and management are key for personalization. Uberflip is a single platform to centralize and organize all of your content. Uberflip integrates with third-party content platforms so you can effortlessly import, manage, and tag your assets. From there, your marketing, sales, and customer success teams have easy access to approved content and can start building incredible destinations for every campaigns and Digital Sales Rooms with a no-code drag-and-drop experience.. The result? Less content waste, faster campaign launches, and a sales team that’s empowered with the best content for their prospects. Key features: - Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove) - Tag manager and smart filters - Uberflip Pages - Uberflip Sales Assist (Digital Sales Rooms) - SEO optimization Journey Acceleration - Create curated content destinations for every buyer – and engage them across all channels. Uberflip empowers you to drive content consumption with content recommendations that keep your visitors on-site. With robust marketing automation platform (MAP) integrations, every interaction with content can trigger the perfect next step to accelerate the customer journey. Improve your conversion rates and speed up time to revenue by delivering personalized content that reduces friction in the buyer's journey. Key Features: - Uberflip AI and Personalization Apps - Site engager and recommendation panel - Sales Assist (Digital Sales Rooms) - MAP integrations - Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, Optmizely, and more) Audience Intelligence - Gain insights into content performance and audience engagement Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works and continuously drive better results. Key Features: - Uberflip Analytics - Google Analytics integration - MAP and CRM integrations - Performance dashboards

Average Rating: 4.2/5.0

Total Reviews: 337

How Do G2 Users Rate Uberflip a PathFactory Company?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.2/10)
  • Market Insights : 4.6/10 (Category avg: 8.2/10)
  • Lead Analysis : 5.7/10 (Category avg: 8.4/10)
  • Segmentation : 7.8/10 (Category avg: 8.4/10)

Who Is the Company Behind Uberflip a PathFactory Company?

  • Seller: PathFactory
  • Year Founded: 2012
  • HQ Location: Toronto, Canada
  • Twitter: @pathfactory
    3,268 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    68 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director of Marketing, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 55% Medium, 31% Large

What Do G2 Reviewers Say About Uberflip a PathFactory Company?

AI-generated summary from verified user reviews

Pros
  • Users value the useful analytics and reporting options that enhance content management and lead growth effectively.
  • Users appreciate the centralized management capabilities of Uberflip, enhancing content efficiency and campaign effectiveness.
  • Users appreciate the strong personalization and targeting features of Uberflip, enhancing lead growth and campaign effectiveness.
  • Users value the professional and helpful customer support of Uberflip, enhancing their overall experience with the platform.
  • Users value the customization flexibility of Uberflip, enhancing content management and campaign effectiveness significantly.
Cons
  • Users find the cost issues with Uberflip challenging, particularly regarding value and pricing for smaller teams.
  • Users face customization issues that hinder the admin experience and extend setup times, affecting overall satisfaction.
  • Users find the setup process difficult and time-consuming, making the initial experience frustrating and less efficient.
  • Users feel the pricing is high relative to value and usability, especially for smaller teams and first-time users.
  • Users face initial difficulties with the admin experience and prolonged setup times, impacting value and usability.

What Are Recent G2 Reviews of Uberflip a PathFactory Company?

What Are G2 Users Discussing About Uberflip a PathFactory Company?

Recotap

Recotap is a LinkedIn-first Account-Based Marketing (ABM) platform that helps B2B marketers identify, engage, and convert high-value accounts with precision. Powered by AI and machine learning, Recotap unifies data from CRM, website, intent sources, and ad channels to deliver personalized, multi-channel engagement at scale. Key capabilities: - Understand each account’s buying stage and deliver contextual campaigns in real time. - Automate repetitive ABM tasks like segmentation, signal tracking, and outreach. - Streamline workflows with seamless integrations across Salesforce, HubSpot, LinkedIn, enhanced with intent signals from Bombora and G2. - Drive measurable revenue impact by aligning marketing and sales around the right accounts. Designed for growth-driven teams, Recotap simplifies ABM execution—from data management to ROI optimization—giving marketers the intelligence and automation needed to scale with confidence.

Average Rating: 4.7/5.0

Total Reviews: 57

How Do G2 Users Rate Recotap?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.2/10)
  • Market Insights : 9.0/10 (Category avg: 8.2/10)
  • Lead Analysis : 9.3/10 (Category avg: 8.4/10)
  • Segmentation : 9.4/10 (Category avg: 8.4/10)

Who Is the Company Behind Recotap?

  • Seller: Recotap
  • Year Founded: 2018
  • HQ Location: Bangalore, Karnataka
  • Twitter: @recotap
    127 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 46% Small, 28% Medium

What Do G2 Reviewers Say About Recotap?

AI-generated summary from verified user reviews

Pros
  • Users highlight the intelligent use of intent data in Recotap, enhancing ABM personalization and campaign effectiveness.
  • Users value the customer engagement features of Recotap, enhancing personalization and coordination for improved ABM outcomes.
  • Users highlight the integrated account-based marketing capabilities of Recotap, enhancing targeted engagement and strategic execution.
  • Users value the personalization capabilities of Recotap, enhancing their ABM strategies with tailored messaging and insights.
  • Users value visibility and insights from Recotap, enabling strategic decision-making and enhanced account-based marketing effectiveness.
Cons
  • Users feel the need for more LinkedIn ad formats in Recotap to enhance flexibility in their strategies.
  • Users find a lack of LinkedIn ad formats in Recotap, limiting flexibility during GTM planning and strategy.
  • Users faced initial syncing issues with Recotap, though the team swiftly addressed and resolved them effectively.
  • Users report technical issues with ad synchronization and an outdated UI that hinders usability and workflow efficiency.
  • Users find the time-consuming data sync and update processes challenging, affecting real-time tracking of campaigns.

What Are Recent G2 Reviews of Recotap?

What Are G2 Users Discussing About Recotap?

Trendemon

Trendemon is a Web Personalization & Account-Based Orchestration solution – A goal-based journey orchestration platform is the main hub used to understand the customer journey and deliver personalized experiences at scale, that encourages visitors to continue engaging with your website – driving increased business performance. Accelerate your pipeline and revenue with attribution-based personalization: - Serve every website visitor the right messages and assets, helping them become your customers, faster. - Understand how your marketing efforts impact business goals and map your customer journeys from initial touch to won deals. - Convert visitors to customers, not just leads!

Average Rating: 4.6/5.0

Total Reviews: 90

How Do G2 Users Rate Trendemon?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.2/10)
  • Market Insights : 8.8/10 (Category avg: 8.2/10)
  • Lead Analysis : 9.2/10 (Category avg: 8.4/10)
  • Segmentation : 9.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Trendemon?

  • Seller: Trendemon
  • Year Founded: 2015
  • HQ Location: Netanya, Israel
  • Twitter: @Trendemon
    1,262 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    15 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Computer & Network Security
  • Company Size: 51% Medium, 27% Large

What Do G2 Reviewers Say About Trendemon?

AI-generated summary from verified user reviews

Pros
  • Users value the dynamic customer engagement of Trendemon, enhancing client journeys and boosting conversion rates effortlessly.
  • Users praise Trendemon for its responsive customer support, efficiently helping with queries and improving their experience.
  • Users value the easy integrations of Trendemon, enhancing content creation and website engagement effortlessly.
  • Users find Trendemon's implementation ease remarkable, integrating seamlessly and enhancing overall productivity and insights.
  • Users love the easy integration and intuitive features of Trendemon, enhancing website engagement effortlessly.
Cons
  • Users find the initial implementation challenging, particularly lacking dedicated technical resources for support.
  • Users find the difficult setup of Trendemon challenging, particularly for teams lacking technical support.
  • Users find the interface clunky at times, leading to confusion with the many moving parts and settings.
  • Users find the initial implementation challenging, particularly for teams lacking dedicated technical resources.
  • Users find the complex features of Trendemon overwhelming, leading to confusion and challenges in user experience.

What Are Recent G2 Reviews of Trendemon?

What Are G2 Users Discussing About Trendemon?

Hushly

Hushly is an three-in-one conversion cloud designed to improve buyer experiences and drive conversions for B2B marketers. Our system of engagement includes a variety of tools and capabilities, such as website personalization, content personalization, landing page builder and personalization, demand capture, enrichment, human-verified leads, along with account-based experiences. These tools allow marketers to create more relevant and engaging experiences for their target audience, which can ultimately help drive better business outcomes, such as increased engagement, higher conversion rates, and greater customer loyalty. Buyers benefit from dynamic, personalized content and connected digital experiences that enable them to be better educated and make informed decisions more quickly.

Average Rating: 4.8/5.0

Total Reviews: 69

How Do G2 Users Rate Hushly?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.2/10)
  • Market Insights : 9.2/10 (Category avg: 8.2/10)
  • Lead Analysis : 9.2/10 (Category avg: 8.4/10)
  • Segmentation : 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Hushly?

  • Seller: LeadTip Inc.
  • Year Founded: 2016
  • HQ Location: Cupertino, CA
  • Twitter: @MyHushly
    2,297 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    39 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 62% Medium, 25% Large

What Do G2 Reviewers Say About Hushly?

AI-generated summary from verified user reviews

Pros
  • Users value Hushly's best-in-class AI automation for efficient, data-driven personalization and lead conversions.
  • Users find Hushly's analytics tools outstanding, enabling powerful personalization and intelligent content engagement for lead conversion.
  • Users praise Hushly's responsive customer support, which facilitates seamless implementation and quick troubleshooting of issues.
  • Users value the advanced customization options in Hushly, enhancing lead conversion through tailored content and experiences.
  • Users appreciate the ease of use of Hushly, praising its seamless integration and intuitive features for quick implementation.
Cons
  • Users note a learning curve with Hushly's advanced features, but support is available to assist.
  • Users note that UX could use a refresh, affecting ease of use despite Hushly's responsive support.
  • Users find the complex features of Hushly hinder easy use and create complications in navigation.
  • Users experience feature complications with Hushly, hindering their overall ease of use and satisfaction.
  • Users note the design limitations of Hushly, seeking a more modern and refreshed user experience.

What Are Recent G2 Reviews of Hushly?

What Are G2 Users Discussing About Hushly?

InfiniGrow

InfiniGrow is an AI-driven revenue marketing platform that provides a unified attribution, forecasting, and planning solution to help B2B marketers become revenue leaders. InfiniGrow's platform helps B2B SaaS marketing teams uncover the business impact of any marketing activity, forecast the results of any budget scenario, and continuously hit their KPIs by optimizing their budget allocation towards the best-performing channels. In today's agile marketing landscape, B2B marketers are faced with increasing challenges as they attempt to make their marketing more predictable, measurable, and revenue-driven. InfiniGrow automatically consolidates and analyzes your live Marketing, Sales, and financial data to uncover the exact business impact of your activities, and provides clear visibility and AI-driven recommendations to better allocate your budget so you can continuously hit your KPIs.

Average Rating: 4.7/5.0

Total Reviews: 54

How Do G2 Users Rate InfiniGrow?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.2/10)
  • Market Insights : 10.0/10 (Category avg: 8.2/10)
  • Lead Analysis : 10.0/10 (Category avg: 8.4/10)
  • Segmentation : 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind InfiniGrow?

  • Seller: InfiniGrow
  • Year Founded: 2017
  • HQ Location: Tel Aviv, Israel
  • Twitter: @InfiniGrow
    150 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 93% Medium, 7% Small

What Do G2 Reviewers Say About InfiniGrow?

AI-generated summary from verified user reviews

Pros
  • Users value the structured data insights of InfiniGrow that enhance understanding of marketing impact and ROI.
  • Users value Attribution Accuracy in InfiniGrow, enabling clear insights into event impacts on revenue and pipeline.
  • Users value the intuitive design and structured data of InfiniGrow, enhancing clarity and insights for informed decision-making.
  • Users value the exceptional customer service of InfiniGrow, particularly appreciating prompt assistance and tailored reporting improvements.
  • Users value the comprehensive reporting capabilities of InfiniGrow, enabling insights into campaign impact and ROI.
Cons
  • Users experience a challenging learning curve with InfiniGrow, requiring time to adapt to its features and interface.
  • Users note a learning difficulty with InfiniGrow, requiring time and support to fully understand the platform.
  • Users experience filtering issues that complicate navigation, especially with scrolling and clarity on applied filters.
  • Users find filter navigation cumbersome, often struggling with scrolling and identifying applied filters, which hinders usability.
  • Users find the platform to be not intuitive, often needing assistance to navigate and utilize its full potential.

What Are Recent G2 Reviews of InfiniGrow?

What Are G2 Users Discussing About InfiniGrow?

Propensity

Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams build audiences using verified intent signals, warm up high-fit contacts through omnichannel campaigns, and deliver a steady stream of sales-ready leads directly to your CRM. With Propensity, sales and marketing teams work from the same source of truth, increasing pipeline efficiency and reducing wasted effort. The result? An automated, always-on ABM engine that produces 5x more engagement and faster conversions compared to traditional B2B growth tactics. Why Teams Choose Propensity? - Contact-level attribution, built in: Know exactly which people are engaging—not just which accounts. Send sales a prioritized list of real contacts showing verified buying intent. - Smarter targeting with verified data: Build dynamic audiences using third-party intent, firmographics, and real-time behavior, all automatically enriched and double-verified. - Omnichannel campaigns from one platform: Launch personalized ABM plays across display, email, social, direct mail, and more channels. - Always-on sales activation: Turn marketing engagement into pipeline with a weekly feed of warmed-up contacts pushed directly into Salesforce or HubSpot. - Playbooks that actually run themselves: Access proven ABM playbooks or create your own. Once launched, they operate on autopilot, so your team can focus on results, not manual work. - AI content support: Use built-in AI tools to generate and personalize creative across campaigns. - White-glove success, every week: Meet regularly with your dedicated CSM to review performance and optimize plays. - Fast, proven ROI: Most teams see a lift in pipeline within 30–90 days, depending on their playbook and channels. Propensity Core Features - ABM Coach: Step-by-step guidance built into the platform to help you plan, launch, and optimize campaigns. - Audience Builder: Build precision-targeted lists using third-party intent, firmographics, and behavior that's auto-enriched and double-verified at the contact level. - Buying Circles: Surface the right people inside each account based on role, seniority, and buying behavior. - ABM Connected Website: Turn anonymous traffic into named leads with full visibility into who’s visiting, what they’re researching, and when they’re ready to buy. - Channel Manager: Orchestrate cross-channel campaigns (display, email, social, direct mail) from one unified platform. - Playbook Library + Editor: Use ready-to-run playbooks (30–90 days) or create your own, with full flexibility over targeting, channels, and creative. - Contact-Level Attribution: Track engagement, performance, and revenue impact at the individual level, not just accounts. - ABM Dashboard: Measure performance across plays with full-funnel visibility into lift, reach, and conversion. - CRM + Martech Integrations: Native integrations with Salesforce, HubSpot, Gmail, Slack, Salesloft and more to sync data and fuel sales follow-up.

Average Rating: 4.8/5.0

Total Reviews: 33

How Do G2 Users Rate Propensity?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.2/10)
  • Market Insights : 8.9/10 (Category avg: 8.2/10)
  • Lead Analysis : 9.7/10 (Category avg: 8.4/10)
  • Segmentation : 8.8/10 (Category avg: 8.4/10)

Who Is the Company Behind Propensity?

  • Seller: Propensity
  • Company Website:
  • Year Founded: 2017
  • HQ Location: Exeter, New Hampshire
  • Twitter: @propensitytech
    466 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    54 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Marketing and Advertising
  • Company Size: 61% Small, 33% Medium

What Do G2 Reviewers Say About Propensity?

AI-generated summary from verified user reviews

Pros
  • Users value the reliable and exportable intent data from Propensity, enhancing overall reporting and engagement insights.
  • Users commend the responsive and helpful customer support of Propensity, enhancing their overall experience and satisfaction.
  • Users appreciate the ease of use of Propensity, highlighting its intuitive navigation and supportive customer success team.
  • Users find Propensity to be a valuable extension of their teams, enhancing outreach and driving ABM opportunities effortlessly.
  • Users value the effective ABM management of Propensity, enhancing outreach and pipeline generation for their marketing efforts.
Cons
  • Users find the learning curve challenging, needing time to adjust to new features and navigate the interface.
  • Users report encountering bug issues with Propensity, though the support team is responsive in troubleshooting them.
  • Users experience software bugs with Propensity, leading to frustrations during campaign setup and feature utilization.
  • Users face technical issues and bugs with Propensity, impacting user experience and stability during setup.
  • Users note a steep learning curve due to the platform's comprehensive nature and unfamiliar terminology.

What Are Recent G2 Reviews of Propensity?

PathFactory

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time.  Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you'll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences by: - Curating tailored content playlists - Delivering specific assets to individual contacts - Optimizing content delivery across various channels Don't stop at gathering insights—use PathFactory to bring true personalization into all your marketing campaigns.

Average Rating: 4.4/5.0

Total Reviews: 200

How Do G2 Users Rate PathFactory?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.2/10)
  • Market Insights : 8.1/10 (Category avg: 8.2/10)
  • Lead Analysis : 7.8/10 (Category avg: 8.4/10)
  • Segmentation : 8.0/10 (Category avg: 8.4/10)

Who Is the Company Behind PathFactory?

  • Seller: PathFactory
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Toronto, Canada
  • Twitter: @pathfactory
    3,268 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    68 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Director of Marketing, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 36% Large

What Do G2 Reviewers Say About PathFactory?

AI-generated summary from verified user reviews

Pros
  • Users value the excellent content tracking and engagement insights of PathFactory, enhancing content ROI and user experiences.
  • Users appreciate the ease of use of PathFactory, allowing seamless content consumption and engagement throughout the buyer's journey.
  • Users appreciate the expertise in customer engagement offered by PathFactory, enhancing content experiences and uncovering opportunities.
  • Users highly value analytics capabilities of PathFactory, enhancing understanding of content performance and driving growth opportunities.
  • Users value the seamless content integration capabilities of PathFactory, enhancing engagement and alignment with buyer journeys.
Cons
  • Users face slow loading times due to technical issues, affecting performance and causing frustrations during usage.
  • Users find operational complexity daunting, requiring extensive learning and facing integration gaps that hinder effectiveness.
  • Users find improvement needed in PathFactory's operational complexity and integration difficulties affecting overall efficiency.
  • Users struggle with integration issues in PathFactory, impacting performance and complicating analytical functionality.
  • Users express frustration over the missing features in PathFactory, particularly regarding integration capabilities and live chat options.

What Are Recent G2 Reviews of PathFactory?

Channel99

Channel99 leverages A.I. to improve B2B marketing investment decisions. We have solved for a myriad of data issues and broken attribution models and are now layering on marketing-trained LLMs to extend the power of A.I. to marketing operations and financial decision making. Trust the founders of Demandbase and Bizible to bring you the next generation of marketing transformation. Learn more at www.channel99.com. Why Channel99? 1) Visitor identification - Identify 50%+ more accounts leveraging C99’s proprietary multi-sourced technology. 2) Unveil the actual source of your “Direct” (Unknown) traffic – C99’s Smart Pixel technology detects and validates view-through visits originating from digital ads, email, content syndication and other channels. 3) Attribution that is predictive - C99 correlates investment changes to outcomes and without relying on legacy touch based approaches that are NOT predictive. 4) KPI’s for Marketing, Sales and Finance - Measure campaigns, vendors and channels consistently with uniform and unbiased KPI’s based on the audiences and target accounts you are trying to reach and engage. 5) A.I. models built for marketing - C99’s LLM’s are created to show you how to improve campaign and vendor performance, identify financial opportunities and recommend where to invest in growth.

Average Rating: 4.8/5.0

Total Reviews: 23

How Do G2 Users Rate Channel99?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.2/10)
  • Market Insights : 6.7/10 (Category avg: 8.2/10)
  • Lead Analysis : 6.9/10 (Category avg: 8.4/10)
  • Segmentation : 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Channel99?

  • Seller: Channel99
  • Company Website:
  • Year Founded: 2022
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 52% Medium, 22% Large

What Do G2 Reviewers Say About Channel99?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the clear visualizations that highlight channel effectiveness, optimizing spend and driving real-world results.
  • Users value the robust analytics capabilities of Channel99, enhancing visibility into campaign performance and driving growth.
  • Users value the attribution accuracy of Channel99, enhancing their understanding of marketing channel effectiveness and revenue impact.
  • Users find Channel99's clear visualizations vital for optimizing marketing spend and demonstrating channel effectiveness.
  • Users value the analytics expertise of Channel99, praising its clear insights that optimize B2B marketing efforts effectively.
Cons
  • Users experience a learning curve with Channel99's setup, though support is helpful in overcoming challenges.
  • Users find the difficult learning curve challenging initially, although support can help ease the process over time.
  • Users note missing features that are still in development, affecting the product's immediate usability and reporting options.
  • Users note that some advanced features are still pending, which limits the current capabilities of Channel99.
  • Users struggle with the lack of information clarity in Channel99, making it difficult to extract useful insights.

What Are Recent G2 Reviews of Channel99?

Traction Complete

Traction Complete's RevOps Data Management Suite for Salesforce helps revenue operations teams cleanse, connect, and orchestrate data. Since 2019, we've been on a mission to automate complex data tasks in Salesforce, empowering organizations like Asana, Zoom, and YMCA to save time and scale faster. Say hello and learn more at www.tractioncomplete.com. COMPLETE LEADS Speed up, sell more, and keep your revenue teams in sync with the most flexible matching and routing solution built for Salesforce. COMPLETE HIERARCHIES Maximize revenue across your largest customers with the only automated account hierarchy solution for Salesforce. COMPLETE CLEAN Detect and remove duplicates with our data cleansing tool for Salesforce so you can focus on growing revenue with clean, connected data. COMPLETE INFLUENCE Close more deals by helping your sellers visualize organizational structures and identify the stakeholders with influence over their deals. COMPLETE AI Bring context to every record, flow, and decision with AI built directly into Salesforce. Normalize, validate, enrich, and activate your data automatically so RevOps teams can move faster without manual research or guesswork. COMPLETE DISCOVER Experiment with AI-powered enrichment and data logic before committing changes to Salesforce. Test, learn, and refine in a safe environment, then confidently apply what works to keep your CRM clean, complete, and governed.

Average Rating: 4.7/5.0

Total Reviews: 175

How Do G2 Users Rate Traction Complete?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.2/10)
  • Market Insights : 8.8/10 (Category avg: 8.2/10)
  • Lead Analysis : 8.8/10 (Category avg: 8.4/10)
  • Segmentation : 8.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Traction Complete?

  • Seller: Traction Complete
  • Company Website:
  • Year Founded: 2019
  • HQ Location: Vancouver, British Columbia
  • LinkedIn® Page: www.linkedin.com
    88 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Salesforce Administrator, Marketing Operations Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 54% Medium, 32% Large

What Do G2 Reviewers Say About Traction Complete?

AI-generated summary from verified user reviews

Pros
  • Users commend the stellar customer support of Traction Complete, appreciating their knowledge and responsiveness throughout the implementation process.
  • Users enjoy the ease of use of Traction Complete, appreciating its intuitive interface and straightforward setup.
  • Users value the effective lead generation capabilities of Traction Complete, enhancing data organization and operational efficiency.
  • Users appreciate the excellent customer service from Traction Complete, receiving prompt assistance and thorough guidance throughout the process.
  • Users value the routing efficiency of Traction Complete, enhancing data management and resource optimization in operations.
Cons
  • Users note the administrative requirement as a key limitation, complicating access for non-admin users.
  • Users find the learning curve steep, especially during initial setup, but support helps ease the process.
  • Users find the complexity of navigation in Traction Complete can be confusing, especially for infrequent users.
  • Users note a steep learning curve with Traction Complete, necessitating time and effort for mastery despite great support.
  • Users find the interface not intuitive, especially for occasional users navigating complex setups without regular usage.

What Are Recent G2 Reviews of Traction Complete?

What Are G2 Users Discussing About Traction Complete?

Attribution

Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for.

Average Rating: 4.5/5.0

Total Reviews: 51

How Do G2 Users Rate Attribution?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.2/10)
  • Market Insights : 10.0/10 (Category avg: 8.2/10)
  • Lead Analysis : 8.9/10 (Category avg: 8.4/10)
  • Segmentation : 9.4/10 (Category avg: 8.4/10)

Who Is the Company Behind Attribution?

  • Seller: Attribution
  • Year Founded: 2014
  • HQ Location: San Francisco, CA
  • Twitter: @attributionapp
    448 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Consumer Goods
  • Company Size: 59% Small, 39% Medium

What Do G2 Reviewers Say About Attribution?

AI-generated summary from verified user reviews

Pros
  • Users love the attribution accuracy of the platform, enabling effective optimization of ad spend and marketing strategies.
  • Users commend the exceptional customer support from Attribution, especially praising help during onboarding and implementation.
  • Users find Attribution's platform to offer ease of use, facilitating seamless setup and immediate insights for marketing analytics.
  • Users find the easy setup of Attribution invaluable, enabling immediate insights and seamless onboarding support.
  • Users value the customizable reporting features of Attribution, enhancing their ability to analyze and optimize marketing strategies.
Cons
  • Users find attribution issues challenging, especially when trying to access retroactive data for historical analysis.
  • Users find the platform complicated and not very intuitive, making navigation challenging at times.
  • Users find it challenging to access retroactive data, making historical attribution difficult before implementing the product.
  • Users face challenges with inadequate tracking, struggling to obtain historical attribution data effectively.
  • Users find the integration difficulty requires technical coordination, though responsive support helps alleviate challenges.

What Are Recent G2 Reviews of Attribution?

What Are G2 Users Discussing About Attribution?

Warmly

Warmly is an AI-native revenue platform built for B2B companies. Headquartered in San Francisco, Warmly deploys two AI agents that run your entire go-to-market motion - the TAM Agent for outbound and the Inbound Agent for website conversion. Together, they identify, engage, and convert buyers into pipeline around the clock, with no reliance on manual headcount. Most revenue teams are stuck in the same loop. SDRs spend hours researching accounts, building lists, and sending outreach that rarely lands at the right moment. Meanwhile, the website - the highest-intent channel in the entire funnel - quietly loses buyers every single day. Visitors show up, look around, and leave without ever talking to a human. By the time a rep follows up, the window is closed. In a world where 78% of buyers choose the vendor that responds first, speed and precision are everything. Meet Warmly's two AI agents. They work your inbound and outbound motions simultaneously, 24/7, without burning headcount. The TAM Agent handles outbound. It maps your entire addressable market, scores accounts by ICP fit and real-time buying intent, and automatically identifies the right contacts within each buying committee. From there, it orchestrates coordinated campaigns across email, LinkedIn, and ads - reaching the right person, at the right time, with the right message, across the right channel. As signals shift, the TAM Agent reprioritizes in real time, always focusing on the accounts most likely to convert. The Inbound Agent works your website. It identifies every visitor at the person level - not just the company - and instantly understands where they are in the buying journey. High-intent visitors are greeted with AI-powered chat, live demos, personalized offers, and one-click meeting booking. Hot leads get routed to the right rep the moment they arrive. Anyone who leaves without converting gets re-engaged through automated follow-up and LinkedIn ad retargeting. Your website stops leaking pipeline. Both agents run on the Warmly Context Graph - a unified data layer combining 250+ signals, 400 million B2B contacts, and first, second, and third-party intent data into a complete picture of every account and contact. Every interaction feeds back into the system, so the agents get smarter over time. Companies like TrustArc, TigerGraph, Kadence, and Innerspace have replaced costly SDR services with Warmly's AI agents - cutting CAC by 50%, and eliminating $20,000 to $40,000 a month in outsourced SDR costs.

Average Rating: 4.5/5.0

Total Reviews: 242

How Do G2 Users Rate Warmly?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.2/10)
  • Market Insights : 8.5/10 (Category avg: 8.2/10)
  • Lead Analysis : 9.0/10 (Category avg: 8.4/10)
  • Segmentation : 8.8/10 (Category avg: 8.4/10)

Who Is the Company Behind Warmly?

  • Seller: Warmly
  • Company Website:
  • Year Founded: 2020
  • HQ Location: San Francisco, CA
  • Twitter: @warmlyai
    526 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    57 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, CEO
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 77% Small, 21% Medium

What Do G2 Reviewers Say About Warmly?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the lead generation capabilities of Warmly, enabling quick engagement with interested prospects effectively.
  • Users find Warmly's intuitive interface and real-time insights incredibly helpful for effective account-based marketing strategies.
  • Users appreciate the ease of use of Warmly, noting its fast setup and clear, professional dashboard.
  • Users value the easy setup of Warmly, appreciating the quick sign-up and immediate results from the platform.
  • Users value the seamless integrations of Warmly, enhancing real-time insights and team responsiveness to website visitors.
Cons
  • Users experience bug issues with Warmly, particularly with filters and integrations affecting usability and notifications.
  • Users report data inaccuracy issues with Warmly, leading to frustrating experiences and unreliable visitor identification.
  • Users find limited integrations frustrating, as they lead to higher costs and inefficient use of resources.
  • Users report software bugs affecting filters and integrations, though most find them manageable for overall use.
  • Users find the pricing of Warmly to be expensive for a product aimed at small to medium businesses.

What Are Recent G2 Reviews of Warmly?

Julie Jung
JJ
Researched and written by Julie Jung
Updated October 3, 2024