Channel99 Reviews & Product Details

I love Channel99 because the platform is very intuitive, making it easy to use. Their team and support structure are great, which really enhances my overall experience. It helps us analyze our marketing channels effectively and tie marketing activity back to revenue impact. I also appreciate the fantastic view through attribution and LinkedIn integrations it offers. The initial setup was very easy too. Review collected by and hosted on G2.com.

Nothing, really. Review collected by and hosted on G2.com.

Channel99 isn't just another marketing attribution company... and there are plenty of those. They've got robust technology that tackles tough data challenges head-on and their AI is trained to help improve campaign performance and figure out where to invest more for growth. The UI is clean, the reporting is fast and working with them has been easy, efficient and pleasant.

Chris (Founder/CEO) and the team deeply understand B2B marketing and media and are clearly committed to helping their customers succeed. Review collected by and hosted on G2.com.

Nothing really. I think the AI will get smarter and smarter as Channel99 scales and am excited about where they are going with dynamic audience activation. Review collected by and hosted on G2.com.

The platform's ability to highlight channel effectiveness is its strongest feature. The visualizations are clear and make it easy to see which investments are driving pipeline, helping us optimize our spend for real-world results. Review collected by and hosted on G2.com.

The product is still evolving, so some advanced features are on the roadmap but not yet available. Also, the initial setup of the tracking pixels can have a slight learning curve, but their support team is very helpful in getting you through it. Review collected by and hosted on G2.com.

I like that we are able to see all of marketing's impact in one location. We are able to justify the cost of our programs and measure impact outside of a single last-touch model. I have also thoroughly enjoyed the onboarding process with Garrett, Mark, and the team. They're super responsive and helpful-- even working to add new features that we've brought up. It's very easy to use if you're familiar with data, reporting, and dashboards. The implementation process is quick-- you simply add the Channel99 tag to your website and let the data flow in. I find myself in there on a near-daily basis checking our different marketing campaigns. Review collected by and hosted on G2.com.

The only downsides I have so far are that a few "nice to haves" are still getting worked on and aren't released in the product yet. There are reporting options that would be super helpful for our team that will be released in the next few weeks, but it would've been great if they were already in there when we purchased. Review collected by and hosted on G2.com.

The concept of creating a single source of truth for multichannel ROI is extremely compelling. The UI is great and features are robust. The team has an ambitious roadmap for new features and the product gets updated very regularly. Review collected by and hosted on G2.com.

Like with any marketing attribution product, C99 data sometimes does not line up perfectly with walled garden data. The team is currently working hard to resolve these drawbacks. Review collected by and hosted on G2.com.

Channel99 has is such a great tool to enhance your B2B marketing strategies by providing visibility into campaign performance. It’s great to see what channels are working for our audiences. The team at Channel99 is super responsive and committed to making continuous improvements for us marketers. Review collected by and hosted on G2.com.

I found understanding how to implement the pixels were a bit difficult to understand at first but with the support of the Channel99 team, it became second nature to our team. Review collected by and hosted on G2.com.

Thee wonderful service that they provide Review collected by and hosted on G2.com.

Nothing at all is disliked it just can be slow at times to navigating around things Review collected by and hosted on G2.com.

In a period of time when all marketing spend is scrutinized, and optimization is critical, Channel99 gives more insights into what channels and efforts drive real impact, and which don't. Being able to see channel contribution at an account level instead of person level is helpful for companies like ours that are enterprise-focused and selling to multiple complex buying groups within each account. Review collected by and hosted on G2.com.

So far we haven't identified any gaps. The platform is simple to set up, instantly populating results, and reports are digestible and inline with what I would expect. The traffic de-anonymization is also better than our match rates with 3 other technology platforms that we have currently in our stack. Review collected by and hosted on G2.com.

Channel99 is the first platform I’ve used that gives true domain-level visibility into ABM traffic. It cuts through "unknown" traffic and bot noise, showing exactly where impressions are landing and whether spend is actually driving value. Their customer support is outstanding—collaborative, proactive, and truly invested in client success. Review collected by and hosted on G2.com.

Some custom reporting or integrations may require more hands-on support or workarounds. That said, their team is highly responsive and open to feedback, which helps offset the growing pains. Review collected by and hosted on G2.com.

We love how it provides "Shift Left" views of the buyer journey. Display advertising activities for example, are difficult to track and analyze via traditional attribution platforms. Channel99 "turns on the lights" to key activities. Review collected by and hosted on G2.com.

Product roadmap is still a work in progress. lack of guidance around how to use and interpret dashboards (built in guidance for new users) Review collected by and hosted on G2.com.