# Attribution Reviews **Vendor:** Attribution **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.5/5.0 **Total Reviews:** 51 ## About Attribution Attribution is the most complete and easy to implement multi-touch attribution solution. See your spend, visits, conversions, revenue and return on ad spend (ROAS) all in one simple view. Integrates cost and autotags most major ad platforms including Facebook, Google, Quora, Linkedin and Adroll. Conversion integrations with Segment, Stripe, Salesforce, Hubspot, Marketo and more! User level attribution AND account-based attribution. Cohort-based reporting that shows ROAS by channel by day, week, or month for actionable insights. This is the system you've been looking for. ## Attribution Pros & Cons **What users like:** - Users value the **effective attribution tracking** for its ease of setup and ability to enhance marketing insights. (4 reviews) - Users value the **precise multi-touch attribution modeling** of Attribution, enhancing their marketing analytics and ad spend optimization. (3 reviews) - Users appreciate the **exceptional customer support** from Attribution, ensuring a smooth onboarding and setup experience. (3 reviews) - Users commend the **ease of use** of Attribution, highlighting its quick setup and seamless onboarding experience. (3 reviews) - Users highlight the **easy setup** of Attribution, providing immediate insights and seamless integration for marketing analytics. (3 reviews) - Users value the **highly customizable dashboard** of Attribution, enhancing their ability to analyze and optimize marketing performance. (2 reviews) - Easy Implementation (2 reviews) - Flexibility (2 reviews) - Insights (2 reviews) - Analytics (1 reviews) **What users dislike:** - Users find it challenging to obtain **retroactive data** , making historical attribution difficult before implementation. (1 reviews) - Users find the platform **complicated and not very intuitive** , making it challenging to navigate effectively. (1 reviews) - Users find it challenging to obtain **retroactive data** , making historical attribution difficult before implementing Attribution. (1 reviews) - Users face challenges with **inadequate tracking** , particularly when seeking retroactive and historical attribution data. (1 reviews) - Users find the **integration process challenging** , needing technical help from their development teams to set up effectively. (1 reviews) - Users face **integration issues** requiring clean data and technical coordination, complicating initial setup and usage of Attribution. (1 reviews) - Users find the **lack of information** frustrating, wishing for better documentation and easier access to historical data. (1 reviews) - Users find the **steep learning curve** challenging due to complex features and initial setup difficulties. (1 reviews) - Not Intuitive (1 reviews) - Poor Customer Support (1 reviews) ## Attribution Reviews ### 1. A Robust Attribution Tool That Could Be More Intuitive. **Rating:** 3.5/5.0 stars **Reviewed by:** Sanowar g. | Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Attribution?** 1. I like attribution it gives proper credit to people for their work. 2. It's showing respect for creativity and effort. 3. Attribution helps others find the original source and learn more . 4. It builds trust and honesty in sharing information. 5. It encourages collaboration and appreciation in every field. **What do you dislike about Attribution?** Great data, but the platform can feel complicated and not very intuitive at times. **What problems is Attribution solving and how is that benefiting you?** 1. Attribution software helps track were result or action come from 2. It defines which chanels or action or activities contribute most to success. 3. Business use it to measure the impact of marketing and sales efforts. 4. It provides data-driven insights for better decisions-making. 5. Attribution software improve performance by showing what truly works ### 2. Game-changing Multi-touch Attribution Platform with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Attribution?** Attribution App transformed our marketing analytics with precise multi-touch attribution modeling. The platform clearly shows how each marketing channel contributes to conversions, helping us optimize our ad spend more effectively. Special mention to Cameron Horton, who provided exceptional support throughout the onboarding process and made implementation seamless. The real-time dashboard and customizable reporting features have become essential tools for our marketing strategy. **What do you dislike about Attribution?** While the platform is excellent overall, the initial data integration process required some technical coordination with our dev team. However, the support team was very responsive and helped us work through any challenges quickly. **What problems is Attribution solving and how is that benefiting you?** Attribution App solves the critical challenge of understanding how our various marketing touchpoints contribute to final conversions. Before implementing their solution, we struggled to accurately measure the impact of our upper-funnel marketing efforts and relied heavily on last-click attribution. Now we can clearly see the complete customer journey and understand how each channel influences purchasing decisions. This has allowed us to optimize our marketing budget allocation, resulting in better ROI and more informed decision-making across our paid social, email, and display campaigns. The platform has essentially eliminated the guesswork from our marketing attribution, helping us invest more confidently in channels that truly drive results. ### 3. Best no-nonsense tool I've found to get a complete view of traffic attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Willem B. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2024 **What do you like best about Attribution?** My favorite part of Attribution is the ability to get comprehensive detailed view of traffic, and easily customize views and drill down into traffic sources and campaigns. It was easy to integrate with Segment to get our data imported. Setting up custom rules to isolate particular traffic sources is great. And easily switching between different attribution models to better understand contribution to revenue. Depending on your data inputs, it may take a bit of setup to get revenue data correctly set up. Attribution offered consistent support throughout onboarding to help us get our data streams and filters set up correctly. **What do you dislike about Attribution?** The only downside I've experienced so far is that it can sometimes take a while for views to load. **What problems is Attribution solving and how is that benefiting you?** Attribution helps us see how different traffic sources and marketing campaigns are contributing to revenue. ### 4. Plug and play attribution solution **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew C. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Attribution?** Attribution was easy to set up, and gave immediate insights onto our marketing and sales metrics. Compared to other solutions and consulting services, i was the eaisest to set up while providing the flexibility needed. Team was great to work with and supportive during onboarding also! **What do you dislike about Attribution?** only thing is that it's tough to get retroactive data, so historical attribution prior to standing up attribution was tough **What problems is Attribution solving and how is that benefiting you?** Attribution makes it easy to see attribution for our revenue. Previously leveraging only hubspot was not generating helpful or accurate results. ### 5. The Marketing tool we needed to understand where clients come from! **Rating:** 5.0/5.0 stars **Reviewed by:** Leticia M. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2024 **What do you like best about Attribution?** Our experience with Attribution has been great so far. Their support team has been quick to reply and helpful in all of our interactions. We've been using their product to tackle our attribution challenges, fine-tuning our data to gather valuable insights, and using our marketing budget wisely. Cameron has been super helpful in making sure we have our data export set up nicely to GCS. **What do you dislike about Attribution?** I haven't experienced any downsides. The app works great and tells us what we need. **What problems is Attribution solving and how is that benefiting you?** Our attribution challenges. We used to struggle to accurately track and attribute customer interactions across our various marketing channels. It made it difficult to measure the effectiveness of all of our marketing efforts and allocate the resources efficiently. Now we can better track customer touchpoints, understand the impact of each mkt channel, and make better data-driven decisions. We are able to make smarter, better-informed decisions that drive more profitable results for our business. **Official Response from David Saxon:** > Thank you Leticia for taking the time to review us and glad that we are a partner in helping you with leveling up your marketing game! ### 6. The Only Multi-touch Attribution Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Liz C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2024 **What do you like best about Attribution?** I've worked with every analytics tool out there and Attribution is the only tool that can actually do multi-touch attribution. * Easy to integrate with DP, ad platforms, warehouse, rETL, etc. * Ad spend automatically imported down to the lowest level of granularity * Highly customizeable dashboard to lay out marketing channels that align with how you view your business * Evaluate ad spend based on lookback window AND forward looking. The main dashboard can answer both questions: * "In Q2, I had X conversions and $Y revenue. How much did I spend to get these results? Which channels/ads were most effective?" * "In Q2, I spent $X on ads. How many conversions and revenue did that yield? Which channels/ads were most effective" * Other tools may be able to attribute simple ecommerce, where a visitor clicks on an ad, visits the site, and makes a one-time purchase. But only Attribution has settings to account for free trials, SAAS, etc. where customers come to the site directly before making a purchase. * Excellent team - eager to hop on a call and answer questions. Excited to work with customers to improve the product and tackle complicated data solutions **What do you dislike about Attribution?** Their documentation is lacking and should be updated. Fortunately, you can reach out to their team and speak directly with a specialist who will readily give a demo and personalized help for your business. But there should be a better resource to quickly remind yourself of definitions, etc. **What problems is Attribution solving and how is that benefiting you?** Attribution allows me to see how ads are actually performing. Ad platforms take 100% credit for any conversion they touch so the numbers are inflated. Other analytics tools can say how many visitors and conversions an ad is associated with, but not how much we spent to get them. Clients are shocked at how low their ROAS is in their paid channels. **Official Response from David Saxon:** > Thank you Liz - appreciate the feedback and really great to see the value you are getting out of Attribution! ### 7. Fantastic Onboarding and Implementation Help! **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle K. | Co-Founder & CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 11, 2024 **What do you like best about Attribution?** Like many marketers, I was told that GA4 would solve my attribution problems. Not so, hence the need for a standalone solution like Attribution App. I use Attribution every day and what I love about it is that it integrates directly with all the major Ad platforms, Segment, and importantly for us, Stripe. One of the primary questions I wanted answers to was, "Where is my organic traffic coming from and how much revenue does each URL or user pathway generate?" Easy to answer with Attribution - impossible to answer with GA4. Additionally, David, the CEO, and his team at Attribution (including Cameron) helped us work directly with our AE at Segment to get the best possible plan for our implementation needs. Once Attribution helped us with this, Cameron did a fantastic job of onboarding us and training me on how to set up Dashboards and reports in Attribution. Hands down some of the best SaaS onboarding I've had. **What do you dislike about Attribution?** It's clear that the team at Attribution is actively working on and improving their product. That being said, I have no major dislike or gripe with their product or platform. It helps me get answers to my top-of-funnel conversion rate and revenue questions. The only negatives I've experienced are that dashboards and data sometimes take a while to load. But this is understandable given how much data a report can sometimes consume, especially if the lookback period is longer than 90 days. **What problems is Attribution solving and how is that benefiting you?** Attribution App solves our Attribution problems. When running cross-channel inbound and outbound marketing initiatives, I need a clear picture of what's converting, and what isn't, and based on that information allocate resources and budget - Attribution solves all of this. Additionally, Attribution helps us tie revenue directly to certain users and user sessions. This granularity is important especially when you're trying to determine how much revenue a blog post generates or how well an ad channel or referral source is at converting. **Official Response from David Saxon:** > Thank you for sharing your positive experience with Attribution! We're glad to hear that our platform has been able to provide you with the insights you need to optimize your marketing initiatives. Great feedback and thank you for sharing your experience! ### 8. SMB Agency Data Tool **Rating:** 3.5/5.0 stars **Reviewed by:** John M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2024 **What do you like best about Attribution?** Having the ability to get name based attribution is a helpful and necessary. To not only measure data or leads, it allows you to attach the name of that lead to the pathway. Getting the platfrom setup is pretty reasonable for its capability. The team is always helpful and provide good service. **What do you dislike about Attribution?** Not being able to export data to measure against client tools is one missing feature. Tracking phone calls would be greatly valuable. **What problems is Attribution solving and how is that benefiting you?** Attribution as it's name says allows to identify paid and organic attribution. It allows us to measure the effectivness of our marketing efforts. It allows us to see the linear pathway of a customer journey, which goes well beyond the data platforms like Google or Meta provide. **Official Response from David Saxon:** > Thanks John - appreciate you taking time to review us! ### 9. Useful for advanced and web-analytics savvy marketing teams **Rating:** 4.0/5.0 stars **Reviewed by:** Christal T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Attribution?** 1. Hands on implementation with client success team 2. Easy to customize how we want to group marketing channels 3. Marketing spend calculation reconciles with our ad platforms 4. Multiple attributions models are available out of the box 5. Easy to make and export reports built within Attribution app **What do you dislike about Attribution?** 1. If using a tool like Segment or GA, requires clean data taxonomy and clean implementation so that integration and data population within Attribution is not a mess. 2. The app captures everything, including unnecessary data 3. There are layers of features with one feature so there is a learning curve **What problems is Attribution solving and how is that benefiting you?** Optimizing marketing spend: which channels work best at converting, which campaigns work best. **Official Response from David Saxon:** > Thank you Christal for the review! We appreciate your feedback and hear you on our tracking. We do have some new features coming out to better manage this soon that our customers will benefit from! ### 10. Attribution was helpful, intuitive, and an easy product to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2024 **What do you like best about Attribution?** I found that the onboarding process was great and that their team was willing to go the extra mile to help us be successful with their product. Their product works great and helped us solve the customer attribution issue we had been trying to resolve for over a year with just a few hours of our time. They integrate easily with both Segment and Stripe which was a huge plus for us. **What do you dislike about Attribution?** Due to the complexity of our situation, we also needed to use Segment with Attribution to get everything in order, luckily we already were using this product but I can see this being an issue depending on the customer. It happened to work well for us in our use case. **What problems is Attribution solving and how is that benefiting you?** Attribution helped us solve our customer attribution problem. We are now able to follow a customer's journey from a blog post to them signing up with us in the app. This enables us to make informed decisions about our content marketing instead of shooting in the dark. It also has enabled us to attribute value to our content and see which blogs generate the most value which has been a huge win as a company. With this new knowledge, we can test different markets we are trying to target and have data to back whether or not that campaign was a success. **Official Response from David Saxon:** > Thank you for the review! For Segment and other CDP's, the set up can be faster to the alternative of deploying javascript. We often have customers that have been trying to gain insights with their attribution and when we onboard them, they do see a very quick return on their investment! ### 11. Great for simple use cases **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2024 **What do you like best about Attribution?** Attribution has many built in integrations that work well if the user has a faily straightforward e-commerce website and is using mainstream platforms like Google Analytics, Hubspot, Stripe etc. It's all fast and easy to setup with little technical knowledge required to get it up and running. The support team is very helpful and quickly responds with a solution to handle most things. **What do you dislike about Attribution?** If your use case is less typical, the methods required to get things to work without a built in integration is quite high. There wasn't great documentation around the API and a we required a lot of emails and calls to get certain leads and events to track properly. **What problems is Attribution solving and how is that benefiting you?** Attribution givs our company a single place to check on how we are doing as a company and lets us know where we can adjust ad spend to optimize for more conversions. **Official Response from David Saxon:** > Thank you for the feedback and noted on the documentation and the process for to get set up for custom use cases. Great call out and something we are working on (updated documentation). For custom integrations, noted that we can handle this with customers but it can take effort on both sides to get set up. Appreciate the feedback, we work continuously to make the onboarding process as smooth as possible - even for edge cases. ### 12. Personalized, above and beyond onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2024 **What do you like best about Attribution?** The onboarding has been so personalized and very helpful. The team has gone above and beyond any cookie-cutter onboarding we are all used to experiencing. During the whole process, it felt like the Attribution team was an extension of my team, committed to getting us up and running. **What do you dislike about Attribution?** This is not a dislike, rather something I didn't consider at the beginning. I was able to easily connect Hubspot without any engineering resources from my team but after seeing the data I learned that I would get a better view if I connected directly to our saas product. This just took a bit more work and involvement from others on my team. It was still easy to do but required developer support I didn't have personally. **What problems is Attribution solving and how is that benefiting you?** Attribution allows us to see all marketing channels' performance in one place. Having a single view will help us make educated decisions for future spend. **Official Response from David Saxon:** > Great feedback and appreciate the details on going through the onboarding process, duly noted and appreciate you helping us improve every step along our journey to get customers up and running! ### 13. Decent Attribution platform with huge potential! **Rating:** 4.0/5.0 stars **Reviewed by:** Michael W. | Senior Marketing Analytics Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2024 **What do you like best about Attribution?** The ability to change filters, channels, groupings of data is great! You don't feel locked into how you first set it up. The UI is easy to learn! Implementation can be a bit tricky but the team was quick to help us! We use it everyday & can't wait to see what nuggets we find. **What do you dislike about Attribution?** At times it can be very slow to load new data or change views. **What problems is Attribution solving and how is that benefiting you?** We had no multi touch attribution & no visbility into the customer journey. Right off the bat, Attribution gave us visbility into both. **Official Response from David Saxon:** > Thanks Michael - appreciate the review and also comments on loading time. There can be some delay based on the data set size but this is something we are constantly monitoring and working on performance gains for our customers. Excited to see what nuggets you will be able to reveal now you are up and running! ### 14. Optimizing marketing spend **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica L. | Director of Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2024 **What do you like best about Attribution?** Attribution helps us optimize our marketing efforts every month. The platform provides an in-depth look into how each advertising channel performs and how our marketing budget generates ROI. It's super simple to integrate with our ad platforms, like Facebook and Google, to track and analyze data across all of our marketing channels. In addition, the customer support team has always gone above and beyond for us. **What do you dislike about Attribution?** There are no downsides. While it may require a technical resource to implement conversion tracking, even a fairly unsophisticated user can get insights from their ad spend with Attribution. **What problems is Attribution solving and how is that benefiting you?** It has provided us with a clearer understanding of our ad spend and has been instrumental in optimizing our marketing budget. **Official Response from David Saxon:** > Thank you Jessica - appreciate you taking the time to write the review and glad you are having a great experience with the onboarding and support team! ### 15. Unparalleled Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Peter S. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2024 **What do you like best about Attribution?** Attribution has amazing customer support and was easy to integrate. Interface is easy to use and can give a lot of insightful views. **What do you dislike about Attribution?** I wish there was a little more ability to track several KPIs, and a little more flexibility with downloading custom reports. **What problems is Attribution solving and how is that benefiting you?** Attribution is helping our company gain more insights into the customer journey. Before integrating Attribution, we had limited visibility into channel overlap and what's actually driving customer conversions. **Official Response from David Saxon:** > Thank you Peter, we appreciate the feedback and suggestions on further enhancements we can put on the road map. Thank you for the valuable feedback that keeps us focused on building a better product and support services! ### 16. Easy & Accurate Tool for Custom Attribution -- team responds to complex needs! **Rating:** 4.5/5.0 stars **Reviewed by:** John P. | Analytics Engineer II, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2024 **What do you like best about Attribution?** I've used Attribution App with 4 or 5 companies of varying sizes & use cases: - The UI is accurate with the data inputs - The API seems sturdy based on my Reverse ETL projects. - The WH Export feature is great if you have higher volume data that you'd like to model in a more hands-on way. - The integrations make cost imports easy for tools like Google ads, Bing, Facebook, etc. - The technical support has been awesome to work with on all the projects I've been on - ESPECIALLY Serge & Cameron! - If you connect with them they'll help you figure out how to address your custom needs a majority of the time -- when they can't help they'll put you in touch with someone who can. - For a lot of implementations I was able to test in a Sandbox account before the live upload so that I could test and know for sure the tool was set up correctly. - Great compatibility for companies using Segment CDP. - Very easy to implement (even easier with Segment). **What do you dislike about Attribution?** - I recall having some issues with the LinkedIn ads cost integration though I think a lot of people have trouble with LinkedIn Ads API in general - This is a rare issue but for higher volume companies (and by high I mean like 40M visits per month or higher) the UI can be kind of slow -- however, you can still export to your warehouse and model in Viz Tools if this poses an issue. - Documentation is good but could be better in a couple of areas for the more techy implementations. - I'd recommend scheduling at least 1 onboarding call with a technical person on the Attribution App team to walk through how to implement your specific requirements to learn about any gotchas. - Make sure at least 1 of your team members dives deep on the tool as the internal SME -- it definitely makes a difference since Attribution is an already complex subject **What problems is Attribution solving and how is that benefiting you?** Attribution allows teams without a lot of available tech resources to quickly setup a sophisticate Multi-Touch Attribution reporting infrastructure. If you have a warehouse and some solid data modelers you can export touches, conversions, costs, etc to the warehouse for even more hands-on analysis. Their ad integrations are sooo easy to use to actually see you ROI on campaigns without a tons of hassle or manipulation. **Official Response from David Saxon:** > Thank you John - appreciate you taking the time to provide details on your experience and we appreciate having you as a customer! Also noted on areas where we are focusing on for improvement to provide a better experience overall. ### 17. Only attribution tool that does what I need **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Attribution?** I've worked in the attribution space for years, and Attribution is the only tool that successfully achieved the outcomes I was looking for. Its out of the box functionality to tie an ad click to spend saved tedious tracking work, thus freeing up my clients for more worthwhile analysis. Furthermore, I love its ability to track revenue tied to conversion, but also the user's LTV, which enabled me to make more actionable decisions about marketing investments long term vs. short term. Being able to choose which attribution model I want to analyze data with as well as update my look back and even look forward windows was something no other product or manual analysis was going to provide me. This tool is a great investment. **What do you dislike about Attribution?** UI/UX is a bit rudimentary, but having access to the underlying data to add to warehouse has helped me leverage the data set beyond the UI. **What problems is Attribution solving and how is that benefiting you?** Customer Acquisition Cost and Return on Ad Spend **Official Response from David Saxon:** > Thank you again for taking the time to write a review on Attribution. Great feedback and details on your likes, always welcome a conversation on how we can improve Attribution as a whole. Foundational to our solution, we want to make sure customers have access to the first party data we collect for them so they can leverage as needed. ### 18. Easy to use | Great integrations | Amazing customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Attribution?** Attribution App has been great for us. Since onboarding the platform, we've had true attribution data. Before, we could not truly gauge how effective each channel of marketing was. Now we have insights into every channel: affiliate, social media advertising, direct mail, programmatic, search advertising, organic, and more. We also love that there are so many ways to easily integrate, implement, and set-up the platform. Customer service has been great. Super knowledgable and very helpful. **What do you dislike about Attribution?** Compared to other platforms, I think Attribution can work on data visualization. **What problems is Attribution solving and how is that benefiting you?** Attribution is helping us discover how each marketing channel is truly performing. **Official Response from David Saxon:** > Thank you, great to hear the feedback and also appreciate the comments on data visualization. Appreciate your time for writing the review! ### 19. Refreshing Attribution Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2024 **What do you like best about Attribution?** Working with both product and marketing teams you often hear the empty promises of GA4 being the primary attribution solution. Where GA4 falls short, Attribution shines in its usability, event dropdowns, and channel groupings. I've built a lot of channel groupings in GA & GA4 but the ability to build custom groupings with ease is very refreshing and easy to use! **What do you dislike about Attribution?** Can be tricky to audit and debug while reviewing the data pass into Attribution App. **What problems is Attribution solving and how is that benefiting you?** Attribution provides a multi-touch attribution solution that read's in both client and server side events. This flexibility makes it very easy to connect data from my CDP. **Official Response from David Saxon:** > Thank you for the review! Appreciate you sharing the insights into how we can help with filling in the gaps! ### 20. Any marketer's secret weapon **Rating:** 5.0/5.0 stars **Reviewed by:** Liz K. | Head of Marketing / Head of Demand Generation, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2024 **What do you like best about Attribution?** Onboarding, granularity of detail when assigning ROI, ability to address unknown touches... and many more **What do you dislike about Attribution?** Having to tell the board I'm not the genius they think I am ;) **What problems is Attribution solving and how is that benefiting you?** How we justify marketing spend and ROI. We can pinpoint exactly what each touch has cost and then attribute it to the entire cost of the sales cycle. On any level. **Official Response from David Saxon:** > Thank you Liz and great to see we gave you more super powers! ;) ### 21. Easy to Use,Cool Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Attribution?** - Multiple attribution models - "Paths" feature - Ease of use - Excellent support **What do you dislike about Attribution?** - Difficult inital setup - Can be slow - Some intial glitches **What problems is Attribution solving and how is that benefiting you?** We had little insight into the effectiveness of lower, mid, and top of funnel retargeting campaigns. Attribution provides clarity into performance & allows us to measure our sucess. Especially with a long lead funnel. **Official Response from David Saxon:** > Thank you for the review - we would welcome a conversation to make sure we are addressing the dislikes. We continue to invest in our infrastructure and performance systems to leverage our data collection and processing - appreciate you bringing attention to your experience on this front. ### 22. Excellent tracking platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2024 **What do you like best about Attribution?** Tailored to track what's most crucial for an online business, initial integration is easy. **What do you dislike about Attribution?** As an engineer, getting visibility into the details of what's going on and debugging issues can be tricky **What problems is Attribution solving and how is that benefiting you?** Detailed tracking of traffic sources - we had a simplistic view of this earlier **Official Response from David Saxon:** > Thank for you taking to the time to write a review. Appreciate the feedback on debugging and would welcome speaking further to understand what more we can do to address this. ### 23. Our Experience with G2 has been phenomenal **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2023 **What do you like best about Attribution?** We love how you can change the attribution model from position-based, to first touch and last touch. This feauture makes it easy to compare them for us. **What do you dislike about Attribution?** Sometimes certain integrations are turned off and we are not notfied in any way. We dont get a notification for it unless we are in the platform itself. It would be nice to get an email notification when a intergration turns off. **What problems is Attribution solving and how is that benefiting you?** Attribution solves marketing challenges by pinpointing effective strategies, optimizing spending, and understanding customer behavior. This benefits businesses by improving decision-making, enhancing campaigns, and tailoring marketing efforts for better results and personalized experiences. ### 24. Great Attribution Solution! **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan N. | Sr. Manager eCommerce Marketing & Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Attribution?** The level of granularity to which the click string is tracked. It goes down to the campaign level, has time-stamped data per click, and also integrates cost seamlessly for most channels. It makes building a custom attribution model from the click data very doable. **What do you dislike about Attribution?** There are times where the UI can load slowly or time out if you are looking at a massive data set with an extensive date range. **What problems is Attribution solving and how is that benefiting you?** We are trying to build a more accurate click-based attribution model to accompany our last-click model. We are still in the process of building the model, but we have realized the number of clicks from the start of a journey to the end of the journey and how long that can take, as well as how many different channels become part of the assisted path. ### 25. Attribution App solved a problem that would take months to resolve for PadSplit. **Rating:** 4.0/5.0 stars **Reviewed by:** Deniz C. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2020 **What do you like best about Attribution?** easy setup, flawless ability to slice and dice the data, ability to show customizable attribution views, and granular tracking and reporting capabilities **What do you dislike about Attribution?** The data should be customizable (if we know the value of a conversion, and if the conversion value is missing, we should be able to just enter it without engineering involvement) Reporting should be more advanced- It is not straightforward to pull data from the platform. Every tab should have a CSV export option. Conversion reporting works great with Segment events, but it doesn't work for off-site lead events. (For example, it doesn't track our Linkedin lead ads, Facebook lead ads) We are not allowed to customize reporting view on the dashboard. (For example, I can't see signups next to purchases. these are two different pulls) No real-time tracking. Basically reporting and analytics design is not ideal for me. **Recommendations to others considering Attribution:** Attribution App is great for any company that wants to build an analytics and measurement foundation. **What problems is Attribution solving and how is that benefiting you?** analyzing CAC by keywords, campaigns and channels, analyze data via different attribution windows ### 26. Bumpy start, but corrections were made. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2020 **What do you like best about Attribution?** I thought I would like the integration to segment.com, but it isn't done properly. Even when data is flowing in, it won't confirm that the segment.com integration is successful. **What do you dislike about Attribution?** - We found a decent amount of bugs, but some were fixed over time. - Pages can take up to 1 minute to load, navigating through this platform will surely test your patience. - The payment processing didn't work, it didn't allow new credit cards added, the process took several weeks. - We were charged the wrong amount, but the company rectified it quickly. **What problems is Attribution solving and how is that benefiting you?** Cross Channel Attribution & Ads ROI calculation. **Official Response from Arun Gupta:** > Hello! I am the CEO of Attribution App and I apologize for the rocky sign-up experience on your first day. We pride ourselves in ease of implementation and usability of our platform so this is definitely not the kind of experience we want our customers to have. There was a bug on the payment processing part of the platform as we were updating our billing page - thank you for bringing this to our attention. We fixed this last week but your credit card was charged 7 days later as we wanted to extend your trial as a small token of our appreciation. With respect to our Segment integration - there are two ways you can check if Segment is connected in the platform. See below: a. Under settings in the 'Integration Instructions' tab - you can see that 'events' has a green checkmark next to it. b. Under the 'Dashboard Overview' tab - there is a dropdown menu for events - here you can see all of your Segment events. We hope that you will find Attribution useful as you start to explore the tool more and more. If you have any questions - please feel free to reach out to me directly, arun@attributionapp.com. Regards, Arun ### 27. Simple but efficient and user friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2020 **What do you like best about Attribution?** Super easy to use. The interface is very clean and user-friendly. We set it up via the integrations with SEGMENT and it was a breeze: No need to involve any developer if you know how to add Attribution as a destination in Segment. **What do you dislike about Attribution?** Overall, not much to dislike, it's a good solution. It would be nice to have a live onboarding session with a customer success manager but not a big deal. Integrations are the main opportunity for improvements: I can't wait to be able to pull data from platforms like Criteo or the Trade Desk. I do feel like the data is not flowing as fast as I would like sometimes into the interface. **Recommendations to others considering Attribution:** Make sure you use UTM parameters for all the ads served by platforms that don't already have an integration with ATTRIBUTION. **What problems is Attribution solving and how is that benefiting you?** We get a clean dashboard of our spending and ROAS on paid channels. It helps spot what channels/campaigns are outperforming or underperforming. We finally get a better idea of what touchpoints are most useful within the user journey. ### 28. Incredible multi-touch attribution platform with outstanding support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2020 **What do you like best about Attribution?** The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior. **What do you dislike about Attribution?** Due to how much data we are processing, there are some instances where the platform is slower than we'd like. But those are few and far between over the course of a week, where myself and our team us their platform daily. **Recommendations to others considering Attribution:** Great experience - make sure to take advantage of their great customer support! **What problems is Attribution solving and how is that benefiting you?** Solving the problem of how are our marketing channels and paid marketing campaigns performing in terms of both CAC and ROAS. Has been so helpful with getting down to the source of truth behind all our campaigns, all possible through Attribution's platform. ### 29. Highly Recommend Attribution App **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2020 **What do you like best about Attribution?** The platform is easy to use and intuitive. The staff is extremely helpful and will work with you to set up your account in such a way that you are able to see as much value as possible. There is so much customization included that no matter your need, you can really make it a platform that works for you. I love that you can choose to do either by individual or account and get as granular with your channels as you would like. It's definitely designed with flexibility in mind. **What do you dislike about Attribution?** It would be nice to see retroactive reporting capabilites. **What problems is Attribution solving and how is that benefiting you?** Attribution reporting is an extremely difficult thing to accomplish. Attribution App makes it easy. We can clearly see the value of the channels we are using and able to see the most common customer journey paths. You can even do at the account level! ### 30. Missing piece in our analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Attribution?** Easy to set up with Shopify, Facebook and Google. Works out of the box. **What do you dislike about Attribution?** Really no downsides; once the data starts to populate, you're good to go **What problems is Attribution solving and how is that benefiting you?** The hardest part of digital marketing is being sure which campaign is driving sales. Esp when you have multiple campaigns on different platforms live at the same time. Attribution gives us that data. ### 31. Excellent tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Attribution?** The ease of use of the platform is fantastic, meaning that marketeers of all capabilities and standards can both use the data, and understand it. **What do you dislike about Attribution?** Can be a little slow to update sometimes. **What problems is Attribution solving and how is that benefiting you?** Attribution helps use to get a better understanding of which channels are driving value for the business, which is quintessential for a small business trying to increase its marketing expenditure in the most efficient manner. It also helps me as a manager educate my team to think about the user journey as a whole, rather than a single touch point, which is what Google analytics typically promotes. ### 32. Attribution has truly helped us increase visibility into our marketing campaigns! **Rating:** 5.0/5.0 stars **Reviewed by:** Qiana S. | Marketing Operations Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Attribution?** Revenue Tracking! We are able to track how much revenue our marketing campaigns are earning. With Attribution we are doing this much more accurately. We also REALLY enjoy their level of customer service and attention to their customers. Attribution has very short turnaround times and it doesn't take long to hear back from them. They've been a pleasure to work with. **What do you dislike about Attribution?** Nothing as of yet. Any small improvement myself or my team has shared, Attribution was very quick to respond and in some cases, began implementing these changes right away. **What problems is Attribution solving and how is that benefiting you?** Omni-channel attribution. Before Attribution, we only gave credit to "Last Touch", which didn't give credit to our customers' entire digital journey. However with Attribution, we are able to see the level of influence each marketing channel has on each other. Also, we recently integrated our Direct Mail PURL campaign into the platform and we are starting to see how much omni-channel attribution we truly have and which channels help push lead conversion. ### 33. Great Multichannel Attribution Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew A. | Acquisition Marketing: Digital Programs, Computer & Network Security, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2019 **What do you like best about Attribution?** Setup was already very simple and the integration with Segment made things even easier. Setting up new channel groupings is quick and intuitive and the customer support is top-notch. **What do you dislike about Attribution?** Nothing major yet! We've had a few minor issues with the default conversion event switching back and forth between conversions but this is more of a minor inconvenience than anything. **Recommendations to others considering Attribution:** Give these folks a shot! It's a great, simple, easy-to-use, cost-efficient solution with a really great team of support reps. **What problems is Attribution solving and how is that benefiting you?** Being able to quickly and efficiently view all of our conversion event data by channel in one centralized location without the need for complex Google Analytics filters has been a game-changer. Being able to natively view spend and CPA by channel in one centralized repository has also allowed us to optimize our media dollars with a lot of agility. ### 34. Ideal "starter" Attribution platform for any marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Payam T. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2019 **What do you like best about Attribution?** We needed to setup an attribution platform fairly quickly before launching our company and website. The platform was easy to setup and integrate with Shopify, FB, Google, and other 3rd party ad platforms. We were able to see results by source and campaign type, and change attribution model to see how it impacts results. Most of the metrics (sales, clicks, user-level-data) are fairly accurate. I've been using the platform for 5 months now and so far it has all the features we need. **What do you dislike about Attribution?** I don't have any strong dislikes, however there are some minor areas that could use some polishing. It's more in the UX space than functionality. The data picker tends to reset or doesn't remember my last setting, so I have to remember to set it before analyzing the data. The company has been super responsive to our input and making adjustments to the tool. **Recommendations to others considering Attribution:** This is a great tool that give you the insight you're looking for w/o taking a big chunk of your budget. **What problems is Attribution solving and how is that benefiting you?** We directionally rely on the campaign performance from the various digital marketing platforms we use to drive sales, however a lot of these platforms tend to be very optimistic when attributing sales. Since we run multiple ad campaigns simultaneously, most of these platforms are taking credit for the same conversion. Attribution has helped paint a more realistic picture on who gets how much of each credit. ### 35. The best multi touch attribution software out there! **Rating:** 5.0/5.0 stars **Reviewed by:** Zeb A. | Digital Platforms Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2019 **What do you like best about Attribution?** Super simple to setup. Integrates via segment. Super intuitive UI. Attribution has made us a more agile where we can easily drill down and find out how our marketing dollars are working and work towards improving our channel ROI. This is one of those softwares that gets opened the first thing in the morning, alongside our email. Developers love it, marketers love it, bosses love it even more, what else can you ask for! **What do you dislike about Attribution?** Nothing much to dislike, but faster loading speed of the datasets would be great. **Recommendations to others considering Attribution:** Must have for agile digital marketing teams. **What problems is Attribution solving and how is that benefiting you?** Being a global not-for-profit, our work impacts a lot of people around the world. The key to us doing our job well in Charity fundraising is efficiency and managing a tight budget. The more dollar we can save by constantly reviewing how our channels are performing, we make sure that we are both efficient and effective in getting our cause heard and rally supporters. Attribution has made this possible to us and we're loving it! ### 36. Effective Attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2019 **What do you like best about Attribution?** We enjoyed seeing sales attribution across all our marketing channels. **What do you dislike about Attribution?** Initially we didn't like not being able to see conversion paths but one of the latest feature updates fixed that. We were also not able to fully get the Cohort functionality to sync and attribute revenue from Stripe for our subscribers. **What problems is Attribution solving and how is that benefiting you?** The most helpful feature we found was finding out how successful any new Facebook campaign was. It was good to have another system outside of Facebook to attribute sales to new campaigns to know if they were successful or not. ### 37. Seemless integration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2019 **What do you like best about Attribution?** Very easy to use. Super fast integration with Segment. **What do you dislike about Attribution?** Revenue metric isn't super relevant for us as a subscription service. **What problems is Attribution solving and how is that benefiting you?** Easier to track where our customers are coming from. ### 38. Solved our multi-channel attribution problems **Rating:** 5.0/5.0 stars **Reviewed by:** Paul B. | Founding Team, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Attribution?** Gives us really solid multi-channel attribution, and let's us drill down super granularly. Super helpful to be able to segment and drill down by channel (fb, google, search), campaigns + assets, paths, and utms. After we spent a few minutes defining all our channels, we had full-picture of where we spent and made money. It's our source of truth for attribution, and check it almost daily. Easy to setup, took a couple minutes. Support team is incredibly responsive and helpful. **What do you dislike about Attribution?** Nothing. Product is great, easy to set up, and great support. **Recommendations to others considering Attribution:** Email their team if you have any questions. In addition to having a great product, they are some of the smartest people in the world about the technical challenges of attribution. **What problems is Attribution solving and how is that benefiting you?** Attribution solves multi-channel attribution. Gives us a much more accurate picture of our marketing mix. Helps us decided which channels/campaigns/adsets to cut and which to spend more money on. Also shows us cohorted LTVs and ROAS per channel. All in one place and easy to set up. Couldn't ask for more. ### 39. Awesome tool, great customer support! **Rating:** 5.0/5.0 stars **Reviewed by:** Jon M. | Co-Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2018 **What do you like best about Attribution?** Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others…we now have one unbiased source to track and compare conversion performance of our ad channels. No more frustration with the conversion “math” from the different ad platforms! Also their customer support is awesome. Ryan and his team have consistently gone out of their way take care of our needs. **What do you dislike about Attribution?** If I have to put something down, my only dislike (and I think they are working on this, but some of it could be out of their control) is that some times we’ve had latency in how fast the app refreshes results. Again, I think there are other causes beyond Attribution, but they’re looking into this. **Recommendations to others considering Attribution:** Educate yourself on multi-touch attribution as using a tool like Attribution’s means you’re going to have to change how you measure, compare and spend with competing ad platforms. **What problems is Attribution solving and how is that benefiting you?** As a digital business in a super competitive market, we spend a ton on paid media to reach and convert businesses to paying customers. Up until we installed Attribution, we’ve been “optimizing” (though not well) our ad spend by collecting the performance data from all the ad platforms. I would say Attribution has solved two problems. First, we’re saving time and headache trying to piece together all the data from Google, Facebook and others. Attribution does this inside their platform and tells us how all our ad channels are really converting. The biggest benefit is we get more conversions (paying customers!) with the same or less ad spend. ### 40. Best Multi-touch Attribution App for the Price **Rating:** 4.5/5.0 stars **Reviewed by:** SmartrMail C. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2018 **What do you like best about Attribution?** It was an extremely quick setup that was well documented by their team. Pricing was also transparent and visible on site, didn't have to waste time jumping on a demo call or reaching out before we could trial the app and see if it would be a good fit for us. **What do you dislike about Attribution?** Not much. Load speeds have improved recently, but theres still some room for performance improvements. We use the app in Australia, which is middle of the night in the US at times when backups typically run. However their team has been great improving this when requested and is very helpful on support. It would be nice if we got email reports as well. **Recommendations to others considering Attribution:** Give this product a try! You'll likely save heaps of time and money compared to other legacy solutions on the market. **What problems is Attribution solving and how is that benefiting you?** We wanted to accurately attribute revenue to all our marketing channels so we could grow our startup by scaling our spend on the channels that were contributing to conversions and new revenue. We've been able to get a better understanding on the marketing channels that drive conversions and make data driven decisions on spend. ### 41. Great out of the box attribution product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2019 **What do you like best about Attribution?** Attribution App is an out of the box solution that immediately reveals rich insights without complicated setup. Far better than what is available in the free analytics tools out there, and essential for a multi-touch considered a purchase like ours. **What do you dislike about Attribution?** Like any tool, it takes time for data to accrue to start learning. Not a knock on the tool but on the fact that magic does not exist to retrospectively know where my customers have been and how we got them to our site. **What problems is Attribution solving and how is that benefiting you?** We are using Attribution to determine where we should be spending marketing dollars and what roles our various channels play. ### 42. Attribution does its job perfectly **Rating:** 5.0/5.0 stars **Reviewed by:** Livestorm T. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2018 **What do you like best about Attribution?** If you want to know where your users come from, Attribution is where to look. Perfectly does its job, and easy to set up and tweak to your liking. **What do you dislike about Attribution?** Sometimes the web app can be a bit slow. **What problems is Attribution solving and how is that benefiting you?** Matching events with traffic sources. I mainly look at where our signups and paid conversions come from but really it works for any event. I also use filters a lot to group our sources together. Saved me a lot of time afterwards just sorting through sources. The Adwords integration is terrific, takes 0 time to set up and just does its job perfectly. ### 43. Attribution App **Rating:** 4.5/5.0 stars **Reviewed by:** Michelle B. | Product Marketing Manager, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2018 **What do you like best about Attribution?** Once you get going with ads and have the platform set up, it works great. You're able to see a complete history of CPL and can attribute every last dollar to each campaign you're running. **What do you dislike about Attribution?** If you don't have a ton of data yet, it can take a while to start seeing the benefits of Attribution App. I wouldn't say I "dislike" it - like any platform, the more data you have, the more accurate it is. **What problems is Attribution solving and how is that benefiting you?** We're able to show the actual ROI per ad campaign, and see in real time how our CPL plays out. ### 44. Simple and intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2018 **What do you like best about Attribution?** We've looked at a lot of different analytics services and nothing comes close to the ease of use and value of Attributionapp. **What do you dislike about Attribution?** The flipside of ease of use is a lack of customization, there's a few cuts of the data I'd like to see that I cannot. **Recommendations to others considering Attribution:** This is a great straightforward tool that gives a simple dashboard with easy configurability to look at all link-based marketing efforts in one place. The addition of integrations for major advertising partners is an added benefit. **What problems is Attribution solving and how is that benefiting you?** Better use of marketing spend and tracking customers across potential acquisition channels. Before this tool we always had concerns about which channels had the most conflict and now we have very easy to see data showing where most of our cross-over occurs. ### 45. A great first step attribution product **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2018 **What do you like best about Attribution?** - Integrates really nicely with Segment.com - Easy to add referral and UTM based traffic - Integrates with a whole suite of integrations such as Google, Facebook, AdRoll and even services like Friendbuy - Awesome customer support and sales (Ryan!) **What do you dislike about Attribution?** - No impression beacons - Not a lot of improvements or changes in past year or two aside from a few more integrations - Not a super great way of visualising the specific customer touch-points for a conversion if touched by multiple sources **Recommendations to others considering Attribution:** Evaluate for 30 days - easy to get started with Segment integration **What problems is Attribution solving and how is that benefiting you?** We use it to keep track of a few sources of conversions and how they work together (eg: Affiliate vs. Organic Search) ### 46. Sleek, fast and intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Bernard D. | Head of Product and Customer Experience, Consumer Services, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2018 **What do you like best about Attribution?** Love that Attribution only does one thing and does it so well. No gimmick. No non-sense. Clear and simple solution to track our attribution metrics. **What do you dislike about Attribution?** For large data sets, performance / refresh rate is sometimes slower than expected. **What problems is Attribution solving and how is that benefiting you?** We have a long multi-touch customer journey for our company, Attribution allows us to have more intelligence in our spend. ### 47. Unique and valuable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2018 **What do you like best about Attribution?** Attribution App allows us to track the ROI on any event, whether conversions, email signs ups, or add to cart, across a number of marketing channels. They've also helped us build integrations with partners where integrations didn't exist and segment our unattributed traffic into buckets **What do you dislike about Attribution?** We spend a lot on facebook and know that view through conversions are a real thing. It's no fault of this app since facebook does not surface this data over their API, but even when using a first click method, the ROI for facebook in particular is usually lower than the reality. **What problems is Attribution solving and how is that benefiting you?** It helps us decide where to put marketing dollars and optimize campaigns across channels ### 48. Great way to track revenue from marketing efforts **Rating:** 4.5/5.0 stars **Reviewed by:** Noémie C. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2018 **What do you like best about Attribution?** The ability to track the efficiency of my marketing campaigns and accurate ROAS. We are now able to see which marketing channels is generating the most revenue and consequently adjust our strategy. **What do you dislike about Attribution?** There are some bugs but Ryan is always available to help and fix those. **What problems is Attribution solving and how is that benefiting you?** The ability to track revenue for each marketing campaign Look for specific users and find out where they come from (first touch basis) ### 49. Simple and easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Michael Y. | VP of Product, Retail, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Attribution?** Really fast to implement (just a few hours) and the dashboard is easy to understand **What do you dislike about Attribution?** Not really a dislike, but a small improvement would be to show actual ROAS (revenue / cost) on the dashboard **Recommendations to others considering Attribution:** Much better value than the traditional enterprise multi-channel attribution solutions. **What problems is Attribution solving and how is that benefiting you?** We're solving the multi-channel marketing attribution problem. Attribution helps us better allocate our marketing spend. ### 50. Good basic attribution app **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Attribution?** Very easy to use Works well with Segment Cheap pricing **What do you dislike about Attribution?** Basic functionality No impression tags Not many new features **What problems is Attribution solving and how is that benefiting you?** Multi-touch attribution, but mainly email and UTM based. ## Attribution Discussions - [What is attribution in digital marketing?](https://www.g2.com/discussions/what-is-attribution-in-digital-marketing) - [What is attribution modeling?](https://www.g2.com/discussions/what-is-attribution-modeling) - [What is an attribution platform?](https://www.g2.com/discussions/what-is-an-attribution-platform) - [What is attribution software?](https://www.g2.com/discussions/what-is-attribution-software) - [Does anyone use or has anyone used Attribution App for marketing attribution?](https://www.g2.com/discussions/does-anyone-use-or-has-anyone-used-attribution-app-for-marketing-attribution) - 1 upvote - [View Attribution pricing details and edition comparison](https://www.g2.com/products/attribution/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+19%3A13%3A34+-0500&secure%5Bsession_id%5D=cdc8898a-7694-43c1-8f43-3517fb5f8e92&secure%5Btoken%5D=48f0153be154d6d394592ded7744876a36218764bb93c508e7eb81637c84d0c5&format=llm_user) ## Attribution Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Marketing Resource Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration ## Top Attribution Alternatives - [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) - 4.7/5.0 (142 reviews) - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) - 4.7/5.0 (260 reviews) - [LeanData](https://www.g2.com/products/leandata/reviews) - 4.6/5.0 (997 reviews)