Other ABM tools charge top dollars for their platform and mandate a lofty ad spend requirements. Recotap has no minimum ad spend commitments enabling small marketing teams to start small. experiment and expand gradually.
We are very impressed with multichannel targeting capabilities. We were able to execute 54 Account Based Advertising experiments in a short span of 2 weeks, identify the best performing 8 and optimise content and spends for the best performing strategy.
Another aspect we love in Recotap is the Engagement score. Recotap tracks engagement from Target accounts on our website, emails, marketing automation and SDFC and provides an Engagement Score for each account. We used the Engagement Score to identify Marketing Qualified Accounts very early in their buying process even before they filled a form on our website. Review collected by and hosted on G2.com.