Folloze Reviews & Product Details

Folloze is a B2B marketing personalization platform designed to help go-to-market teams create and deliver dynamic, data-driven buyer experiences at scale. It falls within the categories of account-based marketing (ABM), content experience, personalization, data analytics and digital campaign orchestration software. The platform is used by marketing and sales teams to build personalized content destinations, activate account-based experiences, and provide sales with real-time buyer insights. Folloze supports common use cases such as account-based campaigns (and ABX campaigns), website personalization, event engagement, sales enablement, and digital sales rooms. It is especially valuable for companies looking to scale 1:1-level personalization across thousands of accounts and buying journeys without dependency on development or design resources. The platform includes a suite of AI-powered tools called “Agents,” which act as intelligent assistants to enhance personalization, content creation, engagement, and targeting. Key capabilities include: Generator Agent – Enables users to generate, personalize, and translate campaign content for different accounts, industries, and regions using AI. It supports campaign creation in minutes using prebuilt templates and contextual inputs. Video Agent – Allows users to create AI-generated avatar videos directly in Folloze boards to provide a personal touch without requiring production resources. Supports multilingual scripts and voice options. Personalization Agent – Uses behavioral signals and first-party data to recommend relevant content dynamically, adapting to buyer interests and funnel stage. Intent Agent – Helps identify and prioritize high-intent accounts based on engagement signals and buying behavior. Folloze integrates with ABM platforms (e.g., 6sense, Demandbase), CRM systems (e.g., Salesforce), and marketing automation platforms (e.g., Marketo, Eloqua), allowing teams to orchestrate cohesive campaigns and align around shared buyer insights. Analytics capabilities include engagement scoring, content performance tracking, and dashboards that surface next-best actions for marketing and sales. The platform offers a no-code interface, making it accessible for marketers across roles—from demand gen and field marketing to digital and ABX specialists. Folloze is used by enterprise and mid-market B2B organizations across industries, particularly those investing in account-based strategies and lifecycle marketing. It supports both strategic and tactical execution, helping organizations bridge the gap between buyer expectations and scalable execution.

Product Website

Seller

Folloze

Languages Supported

Danish, German, English, French, Italian, Dutch, Portuguese, Spanish, Swedish

Product Description

Folloze is an AI-powered personalization platform designed for modern B2B go-to-market teams. The platform enables marketers and sellers to deliver dynamic, relevant buyer experiences across every stage of the journey—from campaigns and websites to field events and sales engagement. Folloze combines no-code simplicity with a suite of embedded AI Agents that help teams generate personalized content, identify buying signals, and scale high-impact engagement without resource constraints. Key capabilities include microsite creation, content recommendations, AI-generated video, and real-time engagement insights. Folloze integrates seamlessly with CRM, ABM, and marketing automation systems to power full-funnel personalization at scale. Trusted by enterprise leaders across industries, Folloze helps organizations accelerate pipeline, increase buyer engagement, and drive measurable marketing impact. For more information, visit https://www.folloze.com.

Overview by

Melinda Monaco

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Folloze Integrations

(2)

Verified by Folloze

Folloze Media

Explore how Folloze allows Marketing and Sales to work hand in hand to deliver meaningful and engaging account-specific experiences.

Folloze Demo - Collaborative Marketing and Sales motions

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns dramatically increase engagement to impact revenue across the customer lifecycle.

Elevate the value of your DemandBase investment with the Folloze integration

Folloze Demo - Account Engagement Dashboard

Elevate the value of your Demandbase investment with the Folloze integration

Folloze Demo - Content & Account Analytics

Powerful Pulse Table dashboard tracks account engagement, content performance and analyzes pipeline impact, delivering insights per account executive

Elevate the value of your 6sense investment with the Folloze integration

Interactive Demo

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Try an interactive demo created by the software seller (right here on G2).

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Folloze Reviews (49)

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Hannah C.

Creative Ops Director

Mid-Market (51-1000 emp.)

11/19/2025

"We Don’t Just Use Folloze. We Co-Exist With It."

5/5

What do you like best about Folloze?

My team and I use Folloze daily. Sometimes hourly. We’re basically roommates at this point. We use it to build thousands of personalized experiences for our enterprise tech and SaaS clients, and it consistently delivers. The platform is flexible, and built for the kind of at-scale personalization most tools only talk about. It’s incredibly intuitive once you’re in the flow — our team moves fast.

But honestly, the best part is the Folloze team. Their support is unmatched. They’re quick to jump in, thoughtful with solutions, and genuinely invested in our success. It feels less like a vendor relationship and more like a true partnership. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Sometimes you want to break out of the box a bit more. More flexible templated sections would make creative iterations even faster. Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

Folloze solves one of our biggest challenges: delivering true 1:1 personalization at scale without burning our team out. We’re creating thousands of individualized experiences for enterprise tech and SaaS clients and Folloze gives us the structure, speed, and flexibility to actually do that efficiently.

It centralizes content, streamlines workflows, and lets us iterate fast. Instead of spending hours reinventing layouts or hunting for assets, we get to stay focused on strategy and creative quality.

And because everything is built to scale, we can move quickly without sacrificing the creative touch our clients expect. It’s a huge lift for both productivity and impact, which is why we practically live in the platform. Review collected by and hosted on G2.com.

Matthew W.

12/7/2025

"A true Asset for Lead Capturing and Engagement"

5/5

What do you like best about Folloze?

I find Folloze to be a valuable platform for engaging with various business channels strategically. The biggest value for us is the ability to create on-demand boards similar to landing pages, which help drive prospective customers for awareness and capture leads by gating exclusive content. It's extremely easy to use on the back end and serves our global regions effectively. I LOVE the content gating aspect and believe the user experience is a true competitive advantage. The customer support team and our dedicated reps are amazing to work with, and they make everything easier to manage. We gather valuable data that helps us understand the quality of our leads by getting insights on points of engagement. Plus, the initial setup was extremely simple. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

There's nothing that comes to mind Review collected by and hosted on G2.com.

Katie O.

Manager, GTM

Mid-Market (51-1000 emp.)

11/25/2025

"Fantastic Customer Service, Effortless Landing Page Creation"

5/5

What do you like best about Folloze?

I love the top-tier customer service provided by Folloze; their team is always ready to assist whenever needed, which makes a significant difference in my experience. The platform's user-friendly nature allows me to create boards efficiently, while the dedicated team ensures that I am maximizing the tool's potential and not duplicating efforts or taking unnecessarily long paths to solutions. The integration with Outreach.io enhances the workflow seamlessly. Moreover, the ease of the initial setup, thanks to the comprehensive training videos and the supportive customer success team, makes starting with Folloze a breeze. Overall, the personalized solutions, effective viewer tracking, and support make it an invaluable tool for my needs, and I am highly likely to recommend it to my friends and colleagues. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Nothing! Overall great platform. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

11/25/2025

"Effortless landing page creation at scale, with personalisation"

4.5/5

What do you like best about Folloze?

Folloze makes it incredibly easy to create landing pages at scale. We use the platform to create personalised landing pages by industry, use case or even account level. The onboarding was clear and supportive, and honestly hasn't stopped, we continue to have regular check-ins with our CSM to ensure we're making the most of the platform and staying up to date with new product features. The support team are responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Some limitations to what's possible with design, although the support team are on hand to help. It's always hard setting up new integrations/tech aspects, so this took a few calls but nothing out of the ordinary/not to be expected. Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

For us, Folloze allows us to create landing pages at scale and with ease. For larger programmes that require multiple landing pages, for example at an account-level, we don't have to ask clients to build these internally, or charge development fees. Our client services team can use this software and make small changes so easily. We are also able to track prospect behaviour using individual links (like UTMs), which allows us to understand the prospect better, and craft resonant message based on the content we can see being consumed. Review collected by and hosted on G2.com.

Alejandro H.

Partner & Field Marketing Manager

11/19/2025

"Effortless Event Management with Folloze"

4.5/5

What do you like best about Folloze?

I appreciate Folloze for its advanced technology, particularly its robust reporting capabilities which are incredibly helpful for maintaining track of metrics and registrations. This feature makes it significantly easier to manage multiple events simultaneously. Additionally, I find the platform extremely user-friendly, simplifying complex marketing operations. The ease of use is a standout feature, aiding not just me but my entire team in leveraging the tool effectively for ABX programs and campaigns. Overall, Folloze has seamlessly integrated into our field marketing department, improving our efficiency and enabling us to run multiple campaigns concurrently. The initial setup was remarkably simple, which speaks volumes about the intuitive design of the platform. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Nothing Review collected by and hosted on G2.com.

delaney d.

Field Marketing Manager

Mid-Market (51-1000 emp.)

11/6/2025

"Exceptionally Easy to Use and Perfect for New Users"

5/5

What do you like best about Folloze?

I love how easy it is to use the platform, you can have someone new to the software figure it out very quickly! My team uses it everyday. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

The only downside is that you can't particularly edit each section when creating a board, I'd like to be able to shrink the size of things. Review collected by and hosted on G2.com.

Response from Kristi Tutt of Folloze

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Thanks for the love, Delaney!

We’re thrilled to hear Folloze makes it easy for your team to hit the ground running. That "new user speed-to-impact" is something we’re proud of—and it’s amazing to see your team using it every day.

And thanks for the honest feedback on board editing—we hear you! Our product team is actively exploring more flexible design controls, because we believe every marketer deserves both power and precision.

Here’s to fewer barriers, faster launches, and more organized wins. Appreciate you being part of the Folloze community!

—Team Folloze 💙

Alexandra D.

Content Operations Specialist

Enterprise (> 1000 emp.)

8/5/2024

"Not Just a Vendor, a Valued Partner"

5/5

What do you like best about Folloze?

Since working with the Folloze team, I've been consistently impressed by their exceptional service. Whether is onboarding my team with new developments and features or assisting with troubleshooting, they are always actively engaged and available. What truly sets them apart is their responsiveness to customer feedback - we've seen our suggestions put into action. They genuinely value their customers, and we deeply appreciate the support and service they've provided since day one. We do not just feel like customers; we feel like partners. Special thanks to Otto and Meghan for always offering outstanding support. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Folloze lacks some features and layouts we would like, but it allows for HTML and CSS integration, giving our team the flexibility to be creative with custom layouts on our board. Review collected by and hosted on G2.com.

What problems is Folloze solving and how is that benefiting you?

Folloze helps my team create engaging landing pages for events, products, and general information, allowing us to track engagement and refine our marketing strategy. Additionally, I appreciate that our company's styling guide is incorporated into the board layouts, ensuring a consistent look and feel across all pages and making sure that those aspects of the board are brand compliant. Review collected by and hosted on G2.com.

Response from Kristi Tutt of Folloze

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Thank you for your heartfelt review! We’re truly honored to be considered a valued partner in your marketing journey. It's incredibly rewarding to hear that our team's dedication to providing exceptional service, whether it's through onboarding, troubleshooting, or implementing your feedback, has made such a positive impact. We believe that the best solutions come from close collaboration, and your input has been instrumental in helping us improve.

We’re thrilled that Folloze has empowered your team to create engaging and brand-compliant landing pages that drive results. While we understand the desire for more features and layouts, we’re glad to see that the flexibility of HTML and CSS integration is enabling your creativity.

A special shoutout to Otto and Meghan for their outstanding support—it’s wonderful to see them recognized. We look forward to continuing to support your success and being your trusted partner in the future.

Thank you for choosing Folloze!

Best regards,

Kristi Tutt

The Folloze Team

Verified User in Computer Software

Enterprise (> 1000 emp.)

9/5/2024

"Next level product to take B2B marketing higher"

5/5

What do you like best about Folloze?

The email campaign ease of set up and loading in addresses. The fact that you can easily copy and duplicate boards to jump off of. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

When designing a board, changing things like text size, color, formatting can be too finnicky. Review collected by and hosted on G2.com.

Corey B.

Account Manager

Enterprise (> 1000 emp.)

12/27/2022

"I like the fact that I can send customized templates to many people at one time."

5/5

What do you like best about Folloze?

Folloze allows for messages to be sent to the masses and scheduled for future follow-ups. You can control the content you want the recipient to see. It is very helpful. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

Folloze has many features I have yet to discover, and I'm not sure if I need them. I think making things more simple would increase my chances of using it more and more. Review collected by and hosted on G2.com.

Response from Kristi Tutt of Folloze

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Thank you for sharing your feedback on Folloze! We're thrilled to hear that you appreciate the ability to send customized templates to multiple recipients and schedule follow-ups. We understand your concern about the complexity of some features and will certainly take your suggestion to simplify the platform into consideration. If you need any assistance in exploring the features or have any questions, please feel free to reach out to our support team. We're here to help make your experience with Folloze as seamless as possible. Thank you for choosing Folloze to streamline your outreach efforts!

Verified User in Computer Software

Mid-Market (51-1000 emp.)

12/20/2022

"Folloze enables us to accelerate our marketing efforts."

5/5

What do you like best about Folloze?

Folloze has been an excellent tool for enabling the rapid development of marketing content. Along with the ease of tracking engagement through Folloze boards. The team at Folloze has been amazing at supporting us with integrations and feature requests. Review collected by and hosted on G2.com.

What do you dislike about Folloze?

While most things are as expected, some of the design tools and backside did take some getting used too. The Folloze team is a bit smaller, so while they do care and absolutely try their best, there can be bandwidth limitations. Review collected by and hosted on G2.com.