The account-focused approach. We're not selling a single product to everyone, so being able to shape the experience around a particular audience makes more sense for the type of partnerships we're building. Review collected by and hosted on G2.com.

It takes some thought to get the most from it. The platform can support a fairly sophisticated approach, but that also means we have had to spend time deciding what information and experiences are actually worth putting in front of prospects. Review collected by and hosted on G2.com.

I find the platform useful because it does not have to sit separately from the rest of our marketing process. Through integrations, account information and activity can be connected with other systems, reducing some repetitive work. For me, the strongest value comes when these capabilities help the team spend more time on genuinely interested accounts and less time chasing cold opportunities. Review collected by and hosted on G2.com.

Analyzing engagement can sometimes require looking beyond the initial activity data to understand the full context. A prospect interacting with several pieces of content does not automatically mean they are ready for sales outreach. I therefore prefer combining Folloze activity with other account information before making decisions. The onboarding resources help me understand the platform, but I still need a clear internal process for interpreting the data effectively. Review collected by and hosted on G2.com.

I love how Folloze has changed the way we approach individual accounts. Instead of building one campaign and hoping it works for everyone, I can tailor the experience to the specific people I actually want to reach. From the same environment, I’m able to organize the most relevant content, adjust how it’s presented, and track engagement as it happens. The intelligence factor adds another layer by helping me interpret engagement signals, rather than leaving me with raw activity data alone. Review collected by and hosted on G2.com.

One small restriction I have felt is that keeping account experiences fresh can require regular attention. If campaigns contain a large amount of content, someone needs to review and update the material so that prospects are not repeatedly seeing outdated information. This is doable with consistent performance, but it adds a little ongoing maintenance to the workflow. Review collected by and hosted on G2.com.

It offers strong control over how different audiences see content. Review collected by and hosted on G2.com.

It’s easy to create too many variations, which can become difficult to manage. Review collected by and hosted on G2.com.

My team and I use Folloze daily. Sometimes hourly. We’re basically roommates at this point. We use it to build thousands of personalized experiences for our enterprise tech and SaaS clients, and it consistently delivers. The platform is flexible, and built for the kind of at-scale personalization most tools only talk about. It’s incredibly intuitive once you’re in the flow — our team moves fast.

But honestly, the best part is the Folloze team. Their support is unmatched. They’re quick to jump in, thoughtful with solutions, and genuinely invested in our success. It feels less like a vendor relationship and more like a true partnership. Review collected by and hosted on G2.com.

Sometimes you want to break out of the box a bit more. More flexible templated sections would make creative iterations even faster. Review collected by and hosted on G2.com.

I find Folloze to be a valuable platform for engaging with various business channels strategically. The biggest value for us is the ability to create on-demand boards similar to landing pages, which help drive prospective customers for awareness and capture leads by gating exclusive content. It's extremely easy to use on the back end and serves our global regions effectively. I LOVE the content gating aspect and believe the user experience is a true competitive advantage. The customer support team and our dedicated reps are amazing to work with, and they make everything easier to manage. We gather valuable data that helps us understand the quality of our leads by getting insights on points of engagement. Plus, the initial setup was extremely simple. Review collected by and hosted on G2.com.

There's nothing that comes to mind Review collected by and hosted on G2.com.

I love the top-tier customer service provided by Folloze; their team is always ready to assist whenever needed, which makes a significant difference in my experience. The platform's user-friendly nature allows me to create boards efficiently, while the dedicated team ensures that I am maximizing the tool's potential and not duplicating efforts or taking unnecessarily long paths to solutions. The integration with Outreach.io enhances the workflow seamlessly. Moreover, the ease of the initial setup, thanks to the comprehensive training videos and the supportive customer success team, makes starting with Folloze a breeze. Overall, the personalized solutions, effective viewer tracking, and support make it an invaluable tool for my needs, and I am highly likely to recommend it to my friends and colleagues. Review collected by and hosted on G2.com.

Nothing! Overall great platform. Review collected by and hosted on G2.com.

Folloze makes it incredibly easy to create landing pages at scale. We use the platform to create personalised landing pages by industry, use case or even account level. The onboarding was clear and supportive, and honestly hasn't stopped, we continue to have regular check-ins with our CSM to ensure we're making the most of the platform and staying up to date with new product features. The support team are responsive and helpful. Review collected by and hosted on G2.com.

Some limitations to what's possible with design, although the support team are on hand to help. It's always hard setting up new integrations/tech aspects, so this took a few calls but nothing out of the ordinary/not to be expected. Review collected by and hosted on G2.com.

I appreciate Folloze for its advanced technology, particularly its robust reporting capabilities which are incredibly helpful for maintaining track of metrics and registrations. This feature makes it significantly easier to manage multiple events simultaneously. Additionally, I find the platform extremely user-friendly, simplifying complex marketing operations. The ease of use is a standout feature, aiding not just me but my entire team in leveraging the tool effectively for ABX programs and campaigns. Overall, Folloze has seamlessly integrated into our field marketing department, improving our efficiency and enabling us to run multiple campaigns concurrently. The initial setup was remarkably simple, which speaks volumes about the intuitive design of the platform. Review collected by and hosted on G2.com.

Nothing Review collected by and hosted on G2.com.

I love how easy it is to use the platform, you can have someone new to the software figure it out very quickly! My team uses it everyday. Review collected by and hosted on G2.com.

The only downside is that you can't particularly edit each section when creating a board, I'd like to be able to shrink the size of things. Review collected by and hosted on G2.com.