Marketing account management software manages prospect data throughout the account-based marketing (ABM) process so that both sales and marketing teams have continuous awareness of target accounts. In order to maximize an ABM strategy, salespeople need to know where in the pipeline a prospect is and the probability that a prospect will become a customer. Marketing account management systems serve to document and communicate all relevant account information between the sales and marketing teams. This software is deployed in marketing and sales departments to maximize the efficiency of marketing efforts and facilitate communication between the two organizations.
Marketing account management software is commonly implemented with other ABM software such as marketing account intelligence or account-based content execution. Some systems have broader functionality that applies to the other ABM categories. Many marketing account management tools integrate with CRM systems and marketing automation software so that an ABM strategy can work smoothly with other sales and marketing initiatives.
To qualify for inclusion in the Marketing Account Management category, a product must:
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Marketo, an Adobe company, offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.
The Terminus account-based platform provides everything you need to target best-fit accounts, engage them across channels, activate your sales team with actionable insights, and measure ABM success across all your programs. The Account Hub unifies your first- and third-party data to give you a 360-degree view of all your accounts and contacts. Build actionable target account lists, identify engagement gaps, and prioritize your ABM efforts as one team. Easily launch digital advertising campaigns to target accounts and measure the impact of those efforts on engagement, pipeline, and revenue. Terminus also puts your most valuable account data in the hands of your sales team by pushing aggregated, account-level engagement data directly to Salesforce. Enable your sales team to prioritize the hottest accounts and start meaningful conversations before a form has even been filled out. Account-Based Analytics has everything you need to measure your account-based marketing program, from executive-level revenue reporting to deep channel and campaign analysis. Report on, compare, and optimize your efforts across different segments of accounts and prove how your ABM program is impacting revenue.
#1 Sales Engagement Platform for Salesforce & Gmail Users. Groove helps managers, reps, and operations sell smarter and increase revenue by as much as 25%. Our solution empowers the entire sales organization to plan and execute personalized outreach at scale with targeted campaigns, engage top accounts with smart account based sales features, and drive productivity using actionable analytics. We power 40,000+ sales reps from leading companies like Google, Prezi, Slack, HotSchedules, and many more. Features include: ✔ Two-way integration between Salesforce, Gmail and Google Calendar ✔ Email open, click tracking & send later ✔ Create, edit & enrich any SFDC object ✔ Automated email sequencing TWO-WAY SALESFORCE INTEGRATION: Keep your Salesforce records current without leaving your Gmail account and Google Calendar. Quickly update records and log call notes right from the Groove sidebar. GMAIL & GOOGLE CALENDAR SYNC: Gmail and Google Calendar Integration for Salesforce made easy. With Groove's automatic sync, reps save time by eliminating manual data entry, and you never have to wonder if your Salesforce records are up-to-date. IT'S EASY, INTUITIVE, AND FAST: An intuitive interface combined with a Gmail sidebar and mobile add-on means you don’t have to change the way you work — Groove fits into your natural workflow. VIEW SALESFORCE RECORDS: Always have the account info you need -- right alongside your Gmail and Google Calendar. View and update opportunities and cases, and even create new leads, contacts, and accounts right from the Groove sidebar. CONFIGURABLE VIEW: Every team works differently. Customize which Salesforce fields and objects display in the Groove sidebar for each team within your sales organization. TRUSTED BY THE BEST: Highest rated Gmail and Google Calendar integration for Salesforce on the AppExchange and G2Crowd. Trusted by 40,000+ sales reps from leading companies like Google, Prezi, Slack and HotSchedules.
D&B Hoovers helps sales teams convert promising prospects into profitable relationships. We’ve combined the Avention OneSource sales acceleration platform with Dun & Bradstreet’s industry-leading global database, creating a real-time business intelligence tool to help you close more deals. Target qualified sales leads, access up-to-date business information, and improve ROI with intuitive analytics. Give your sales team the insights they need with D&B Hoovers.
LeanData’s Lead Management Suite helps companies connect leads to account, route to the right rep, and enable them to do advanced analytics and reporting for running ABM campaigns. More than 300 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo and Cloudera rely on our lead-to-account matching and sophisticated routing to increase pipeline, maximize marketing ROI and close more deals. Enable Salesforce to work smarter with: ● Matching - Match leads to accounts for a 360-view of your target accounts ● Routing - Assign leads and contacts in real-time to the right owner every time ● Insights - Measure and optimize the performance of routing processes and campaigns ● Attribution - Uncover insights of campaign influence on pipeline and revenue
Engagio helps B2B marketers drive new business and expand relationships with high-value accounts. With our marketing orchestration software, you can create and measure engagement, so you get the tools you need for Account Based Marketing in one integrated solution Engagio allows you to execute and measure integrated ABM programs, providing the scale benefits of automation with the personalization benefits of the human touch. It complements Salesforce and existing marketing automation solutions, so getting started is easy!
CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. With CloudLead businesses can identify new customer leads, update & improve existing lead database and setup managed outbound email processes.
Infer’s proven predictive platform helps B2B companies win more customers. Its fit and behavioral models analyze buying signals and predict which prospects will go on to become great customers. Infer also offers a Profile Management platform that uses AI to identify high-value segments, make recommendations, and automate the next-best action.
Demandbase’s ABM Platform provides the critical foundation that marketers need to execute on ABM effectively. It serves as a single source of truth for managing audiences of target accounts and measuring the progress of those accounts across the entire funnel. The platform allows marketers to manage and segment target account audiences in a centralized location for key ABM campaigns. Upload existing account lists, export from CRM or leverage Artificial Intelligence technology to identify the accounts showing interest and intent at the very beginning of the buyer’s journey. Once these audiences are created, they are available for use in programs across the buyer’s journey –targeting, engagement and conversion. And you can also drill down into each audience to see its firmographic makeup, how well that audience is performing at each stage of the funnel and what programs are running for that audience. From the Platform, marketers can also access ABM Analytics, which surfaces account-based performance metrics across different stages of the funnel for any audience, enabling them to easily see the progression of their most valued accounts. By comparing against an automatically-generated lookalike control group -or any other audience the marketer chooses -customers can expose which stages of the funnel are underperforming against expectations. Additional layers of insights expose trend and velocity data, and surface recommendations for next best actions to drive higher progression rates through the funnel. The platform also includes integration with 3rd party analytics tools so that you can create detailed website traffic reports based on company names and attributes, enabling you to analyze your performance with specific segments and build targeted campaigns.
The Openprise Data Orchestration Platform automates all the painful, manual processes that your sales automation and marketing automation solutions don’t. With Openprise, data-driven marketing and sales teams can simplify their martech stack with a single platform to automate hundreds of business processes like list loading, cleansing, enrichment, lead to account matching, account scoring, and many more.
Triblio provides a single integrated platform for helping Mid to Large Sized organizations launch & Scale their Account - Based Marketing Efforts. Triblio empowers B2B Marketing Organizations to Unify outbound and inbound marketing with "Sales Plays" to grow revenue with “In target” accounts. Using the Triblio ABM Engagement Platform B2B Marketers are able to… 1. Detect both known and unknown visitors to your website properties. 2. Personalize the Digital Experience including website messaging, content, images and CTA offers 3. Notify sales with “real-time insights for MQA’s 4. Target & Re-Target knowns and unknown target accounts with Ad’s 5. Gain Insight with Account Based Metrics & Reporting including attribution, influence and revenue reporting 6. Score & Push Account Activity including View-thru and Click-Thru insights for frequency, recency, and unique stakeholders 7. Gain leads on demand for contacts not in your CRM
Madison Logic helps B2B companies accelerate growth by finding and engaging with the most influential people within the best accounts throughout the buyer journey. Marketers use our account-based marketing platform to find influencers showing research signals, engage them before and after they self-identify, optimize buyer journeys, and measure results.
Jabmo is the ABM platform for global manufacturers. The company provides the whole solution to capture anonymous target account buyer activity and execute personalized account-based marketing programs. Jabmo account-data platform and account sensing technology powers personal and relevant account-based IP Advertising, Retargeting, Website Personalization, Analytics and Sales Enablement. Jabmo integrates with Oracle Marketing Cloud, Marketo, Salesforce Marketing Cloud and Microsoft Dynamics. Global Enterprises including Schneider Electric, Sealed Air, Colt Technology and Fives rely on Jabmo to drive more engagement and revenue with key accounts.
Full Circle Insights delivers marketing and sales performance management solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce App Cloud, Full Circle Insights’ products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue. Learn more at www.fullcircleinsights.com.
RollWorks, a division of AdRoll Group, offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns. Powered by proprietary data and AI, Rollworks’ solutions address the needs of account-based organizations—from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.
Mintigo is a B2B Customer Intelligence Platform, powered by artificial intelligence (AI), that provides a holistic view on where customers are in the buyer’s journey and guides marketing and sales teams on who to target and when to engage. Our self-serve SaaS platform makes it easy for revenue teams to discover their total addressable market, build target audiences around key insights, and orchestrate campaigns at scale. Whether you’re just getting started with ABM, or looking to amplify your go-to-market strategy, Mintigo can help. From fast-growing startups to large scale enterprises, businesses of all sizes are using Mintigo to build revenue and growth strategies.
DataFox is a company intelligence platform that helps sales and marketing teams find and prioritize target accounts to grow pipeline. DataFox's team of 100+ human analysts verify AI-sourced insights on millions of businesses to provide robust Company Data, Growth Signals, and Account Scoring. Headquartered in San Francisco, CA, DataFox is backed by Goldman Sachs, Green Visor, Google Ventures, and Slack, and used by high-growth startups and Fortune 500 companies alike; examples include UPS, Accel Partners, Bain & Company, Twilio, Zendesk, and Outreach.
SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. Every day we are going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, anonymous marketing automation, online advertising and mobile marketing. Our main goal is to create a product that empowers its users to implement any kind of marketing processes they desire and gets their business to the next level.
CaliberMind offers ABM and Analytics power without the big platform overhead. Our ABM Converter™ & Revenue Analytics solutions - built on top of our leading Customer Data Platform - enables marketers to grow revenue faster together with sales. FREE to try, easy to buy and use, and 100% #UnMarTech.
Kwanzoo bridges the gaps among martech, sales tech, and ad tech. It is an Account-Based (ABM) experiences platform for global B2B enterprises that leverages precise targeting and personalization to engage the entire account buying group, not just individual buyers; tracks target accounts and visitors visiting a website or microsite from all traffic sources; arms sales teams with deeper reporting and rich, engaged buyer insights to increase sales; and reaches accounts in various global regions including UK and EU, APAC, LATAM, North America, and ANZ. Learn more about us at www.kwanzoo.com
People.ai is the AI platform for data-driven sales and marketing. We give sales leaders a complete picture of sales activities and leverage AI to help them manage their teams based on hard data, rather than assumptions. Marketing teams gain visibility into how their leads move through the funnel after being passed to sales, allowing them to attribute sales activity to the right leads, campaigns, and opportunities. With AI, People.ai is finally bridging the gap between sales and marketing. People.ai is headquartered in San Francisco, CA and is backed by Y Combinator and Silicon Valley’s top investors, including Lightspeed, Shasta Ventures and Index Ventures. Customers include Lyft, Gainsight, and SalesLoft.
Our marketing solutions empower your business to understand its customers and to engage with them intelligently: nudging them towards purchase instead of distracting them. Build dynamic profiles of your customers and use them to gain deep insights so you can adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change, track and seize new opportunities.
6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what products prospects will buy, how much they will buy, and when.
ConnectLeader provides sales acceleration technologies for all types of sales roles to increase their top line revenue by increasing productivity from 10% to 800%. Our Intelligent Sales Acceleration platform gives sales, lead generation, and marketing teams powerful tools to identify the right prospects, obtain accurate contact data, and enable accelerated communication using our sales connectivity optimization and lead nurturing solutions. Beware; one size does not fit all! Successful business lead generation programs require different sales acceleration tools for different sales roles - our platform provides all of them. Engage leads systematically across multiple communication modes and increase velocity at the top of the funnel while implementing your strategy at scale. TruCadence® does this and more, unlike any other sales cadence solution on the market. The patented cloud-based technology is built on the Adaptilytics® predictive intelligence engine, which identifies and prioritizes prospect lists ensuring your best sales leads are contacted first. Adaptilytics self-learns by analyzing more than 5 billion data points. For sales teams that want to enrich and improve CRM database ‘on-the-fly’, our Data Genie® delivers accurate contact data and intelligence from third party data sources directly to your CRM system.
Folloze is the leading Account Based Marketing (ABM) Engagement Platform, which enables B2B sales and marketing teams to engage, develop and win their top target accounts. Built for scale, the platform empowers Marketing and Sales to collaborate on marketing strategy, account-specific content campaigns, content automation and more, and enables Marketing to easily deliver campaigns on behalf of Sales. The result is a personalized, automated, scalable ABM program, backed by actionable account analytics, where Sales maintains an authentic relationship with the buyer. These capabilities enable salespeople to act as consultants through the selling process, delivering significantly more value to customers and drastically increasing their sales pipeline, and ultimately revenue. Folloze was founded in 2013 and is headquartered in San Mateo, CA with a development center in Tel Aviv, Israel. Folloze was founded by a group of marketing, sales and technology veterans and is backed by world-class investors. For more information, please visit www.folloze.com. Or check out one of our live boards here www.folloze.com/activate
FusionGrove is built to orchestrate Partner led, account-based sales & marketing campaigns for new opportunity identification or lifecycle campaigns.. FusionGrove provides extensive market data for identifying target accounts (more than 5m+ Co's) or you can leverage your historical sales data to orchestrate sales campaigns with dynamic campaign content, guided sales motions to really help sales close more business. You can analyze your sales and marketing campaigns ABM lens across thousands of Partners as well as orchestrate collaboration with your internal sales teams.
Lane Four is a 100% native, account-based lead management app on the Salesforce AppExchange that bridges the gap between marketing automation and Salesforce. Whether you’re running Pardot, Eloqua, Marketo, HubSpot, or another marketing automation system, Lane Four can automate additional key ABM processes—improving operational efficiency, decreasing lead response time, and increasing conversion rates.
Opensense (formerly SenderGen) delivers beautiful email signatures, on any device . Our email signature management and analytics suite allow the Marketing and Sales teams to: 1) Centrally manage the look & feel of their email signature branding. (No more ugly and unprofessional looking signatures) 2) Insert real-time personalized banners and promotions into the signature. Targeting based on Marketo, Hubspot, Salesforce and more. (Drive whitepaper downloads, video views, and event registrations.) 3) Provide Sales teams with the most advanced email analytics data in the world. (Multi-recipient email analytics and more. ie, Sales analytics for grown-ups) We work on every email client (Outlook, iPhone, Gmail Web, Android ++ etc)
Orb Intelligence provides companies with high-quality, reference database of company information that forms the data backbone of a modern B2B data-driven sales and marketing organization. The product includes firmographic data for companies (names, addresses, corporate linkages, industry classification, revenue, number of employees, websites and IP addresses), enabling customers to enrich and manage their sales and marketing data.
Stride’s customer data platform bridges the gap between your legacy marketing cloud, your best-in-class point solutions, and the digital experience you want to deliver. Stride connects first-party data from any source, in any format, and creates a holistic customer profile that updates in real-time. Stride enables marketers to create highly personalized customer experiences using rich audience segmentation and hyper-targeted campaigns without IT or engineering.