The Top 20 Easiest To Use Account-Based Analytics Software

See the top Account-Based Analytics Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Fibbler

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.0

10.0

Ease of Use

Average: 8.9

10.0

Meets Requirements

Average: 9.1

9.8

Customer Segment Breakdown

Small Business

36%

Mid Market

64%

AdRoll ABM (Formerly RollWorks)

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.1

Ease of Use

Average: 8.9

8.6

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

27%

Mid Market

58%

Enterprise

15%

HubSpot Marketing Hub

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.4

Ease of Use

Average: 8.9

8.6

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

53%

Mid Market

41%

Enterprise

Koala

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.7

Ease of Use

Average: 8.9

9.7

Meets Requirements

Average: 9.1

9.7

Customer Segment Breakdown

Small Business

58%

Mid Market

35%

Enterprise

Hushly

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

10.0

Ease of Use

Average: 8.9

8.5

Meets Requirements

Average: 9.1

9.9

Customer Segment Breakdown

Small Business

13%

Mid Market

62%

Enterprise

25%

Dreamdata

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.2

Ease of Use

Average: 8.9

8.2

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

34%

Mid Market

60%

Enterprise

N.Rich

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.0

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 9.1

9.1

Customer Segment Breakdown

Small Business

14%

Mid Market

53%

Enterprise

33%

LeanData

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.9

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 9.1

9.4

Customer Segment Breakdown

Small Business

Mid Market

72%

Enterprise

21%

Factors.AI

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.3

Ease of Use

Average: 8.9

8.5

Meets Requirements

Average: 9.1

9.4

Customer Segment Breakdown

Small Business

40%

Mid Market

52%

Enterprise

#10

Demandbase One

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.3

Ease of Use

Average: 8.9

8.1

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

19%

Mid Market

49%

Enterprise

32%

#11

Recotap

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.7

Ease of Use

Average: 8.9

9.7

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

44%

Mid Market

28%

Enterprise

28%

#12

Propensity

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.2

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 9.1

9.1

Customer Segment Breakdown

Small Business

63%

Mid Market

34%

Enterprise

#13

Metadata.io

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.2

Ease of Use

Average: 8.9

9.1

Meets Requirements

Average: 9.1

8.8

Customer Segment Breakdown

Small Business

19%

Mid Market

67%

Enterprise

14%

#14

InfiniGrow

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.7

Ease of Use

Average: 8.9

9.2

Meets Requirements

Average: 9.1

9.8

Customer Segment Breakdown

Small Business

Mid Market

93%

#15

Influ2

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.2

Ease of Use

Average: 8.9

8.8

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

17%

Mid Market

65%

Enterprise

18%

#16

6sense Revenue Marketing

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

7.9

Ease of Use

Average: 8.9

8.0

Meets Requirements

Average: 9.1

8.3

Customer Segment Breakdown

Small Business

Mid Market

54%

Enterprise

37%

#17

Folloze

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.9

Ease of Use

Average: 8.9

8.6

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

22%

Mid Market

41%

Enterprise

37%

#18

Traction Complete

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.2

Ease of Use

Average: 8.9

9.0

Meets Requirements

Average: 9.1

9.1

Customer Segment Breakdown

Small Business

12%

Mid Market

55%

Enterprise

33%

#19

GTM Studio - Powered by ZoomInfo

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.7

Ease of Use

Average: 8.9

9.0

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

13%

Mid Market

63%

Enterprise

24%

#20

Madison Logic Platform

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.2

Ease of Use

Average: 8.9

8.3

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

13%

Mid Market

46%

Enterprise

40%