Best Account-Based Analytics Software for Small Business

Julie Jung
JJ
Researched and written by Julie Jung

Products classified in the overall Account-Based Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Account-Based Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Account-Based Analytics category.

In addition to qualifying for inclusion in the Account-Based Analytics Software category, to qualify for inclusion in the Small Business Account-Based Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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20 Listings in Small Business Account-Based Analytics Available

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HubSpot Marketing Hub

(14,626)4.4 out of 5
Entry Level Price:Free
3rd Easiest To Use in Account-Based Analytics software
View top Consulting Services for HubSpot Marketing Hub
OverviewPros and Cons
Product Description

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Valu

Users: Marketing Manager, Marketing Coordinator · Industries: Computer Software, Marketing and Advertising · Market Segment: 52% Small-Business, 41% Mid-Market
User Sentiment

Users frequently mention the platform's user-friendly interface, seamless CRM integration, and robust automation capabilities as key benefits. Reviewers noted that the platform can be overwhelming due to its numerous features, the pricing can be high for smaller teams, and some advanced features require higher-tier plans.

Pros and ConsUser Satisfaction
ProsEase of Use, Email Marketing, Features, Intuitive, Automation
ConsLearning Curve, Missing Features, Limited Features, Expensive, High Pricing
User SatisfactionSeller Details
HubSpot Marketing Hub features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.2
8.0
Market Insights
Average: 8.2
8.3
Lead Analysis
Average: 8.3
8.4
Segmentation
Average: 8.4
Seller Details
Year Founded
2006
HQ Location
Cambridge, MA
Company Website
https://www.HubSpot.com
Twitter
@HubSpot
LinkedIn® Page
https://www.linkedin.com/company/68529/
Ownership
NYSE:HUBS
Phone
+1.888.482.7768

Adobe Marketo Engage

(3,088)4.1 out of 5
Entry Level Price:Contact Us
View top Consulting Services for Adobe Marketo Engage
OverviewPros and Cons
Product Description

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attrac

Users: Marketing Manager, Marketing Operations Manager · Industries: Computer Software, Marketing and Advertising · Market Segment: 54% Mid-Market, 25% Enterprise
User Sentiment

Users like the platform's automation capabilities, personalization features, and its ability to integrate with other systems, improving workflow efficiency and providing deep insights. Reviewers mentioned that the platform has a steep learning curve for new users, the user interface can feel outdated and complex, and the initial setup can be challenging.

Pros and ConsUser Satisfaction
ProsEase of Use, Automation, Features, Integrations, Marketing Automation
ConsLearning Curve, Steep Learning Curve, Not Intuitive, Complexity, Expensive
User SatisfactionSeller Details
Adobe Marketo Engage features and usability ratings that predict user satisfaction
7.7
Has the product been a good partner in doing business?
Average: 9.2
8.2
Market Insights
Average: 8.2
8.1
Lead Analysis
Average: 8.3
8.4
Segmentation
Average: 8.4
Seller Details
Year Founded
1982
HQ Location
San Jose, CA
Company Website
https://adobe.com
Twitter
@Adobe
LinkedIn® Page
https://www.linkedin.com/company/1480/
Ownership
NASDAQ:ADBE
Phone
+1 (888) 649-2990
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ZoomInfo Operations

(354)4.4 out of 5
Entry Level Price:Contact Us
13th Easiest To Use in Account-Based Analytics software
OverviewPros and Cons
Product Description

ZoomInfo Operations is a sophisticated data management solution designed to assist organizations in optimizing their go-to-market (GTM) strategies by effectively managing sales and marketing data. Thi

Users: Salesforce Administrator, Marketing Operations Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 66% Mid-Market, 20% Small-Business
Pros and ConsUser Satisfaction
ProsData Accuracy, Ease of Use, Automation, Lead Generation, Efficiency
ConsInaccuracy Issues, Inaccurate Data, Learning Curve, Learning Difficulty, Expensive
User SatisfactionSeller Details
ZoomInfo Operations features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.2
8.0
Market Insights
Average: 8.2
8.4
Lead Analysis
Average: 8.3
8.6
Segmentation
Average: 8.4
Seller Details
Year Founded
2000
HQ Location
Vancouver, WA
Company Website
https://www.zoominfo.com/
Twitter
@ZoomInfo
LinkedIn® Page
https://www.linkedin.com/company/zoominfo/

ZoomInfo Marketing

(181)4.4 out of 5
Entry Level Price:Contact Us
View top Consulting Services for ZoomInfo Marketing
OverviewPros and Cons
Product Description

ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the br

Industries: Information Technology and Services, Computer Software · Market Segment: 41% Mid-Market, 34% Small-Business
User Sentiment

Reviewers appreciate ZoomInfo Marketing's ease of use, accurate data, advanced filtering options, and seamless integration with CRM and marketing automation tools, which help align sales and marketing efforts and make campaign execution and tracking smoother. Reviewers mentioned that the platform can feel complex and overwhelming at first, especially for new users, and the pricing can feel high for small teams, with some data still needing occasional validation.

Pros and ConsUser Satisfaction
ProsFeatures, Lead Generation, Ease of Use, Data Accuracy, Data Quality
ConsExpensive, Data Inaccuracy, Cost, Complexity, Learning Curve
User SatisfactionSeller Details
ZoomInfo Marketing features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.4
Market Insights
Average: 8.2
8.3
Lead Analysis
Average: 8.3
8.5
Segmentation
Average: 8.4
Seller Details
Year Founded
2000
HQ Location
Vancouver, WA
Company Website
https://www.zoominfo.com/
Twitter
@ZoomInfo
LinkedIn® Page
https://www.linkedin.com/company/zoominfo/

6sense Revenue Marketing

(1,395)4.3 out of 5
Entry Level Price:Contact Us
View top Consulting Services for 6sense Revenue Marketing
OverviewPros and Cons
Product Description

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and exec

Users: Account Executive, Sales Development Representative · Industries: Computer Software, Information Technology and Services · Market Segment: 53% Mid-Market, 36% Enterprise
User Sentiment

Reviewers like the platform's ability to identify in-market accounts, its integration with Salesforce, and its ability to provide deep account insights and intent data for prioritizing prospects. Users experienced challenges with the platform's speed, data accuracy, complexity, and the quality of contact information provided.

Pros and ConsUser Satisfaction
ProsIntent Data, Ease of Use, Features, Lead Generation, Buyer Intent
ConsSteep Learning Curve, Learning Curve, Learning Difficulty, Complexity, Missing Features
User SatisfactionSeller Details
6sense Revenue Marketing features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.1
Market Insights
Average: 8.2
7.7
Lead Analysis
Average: 8.3
8.4
Segmentation
Average: 8.4
Seller Details
Year Founded
2013
HQ Location
San Francisco, CA
Company Website
https://www.6sense.com
Twitter
@6senseInc
LinkedIn® Page
https://www.linkedin.com/company/3677944/

Foundry ABM

(204)4.2 out of 5
OverviewPros and Cons
Product Description

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

Users: Digital Marketing Manager, Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 64% Mid-Market, 19% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Integrations, Sales Efficiency, Analytics, Easy Integrations
ConsComplexity, Learning Curve, Difficult Learning, Not Intuitive, Poor Interface Design
User SatisfactionSeller Details
Foundry ABM features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.0
Market Insights
Average: 8.2
8.2
Lead Analysis
Average: 8.3
8.2
Segmentation
Average: 8.4
Seller Details
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
Company Website
https://foundryco.com/
LinkedIn® Page
https://www.linkedin.com/company/foundryidg/

Adobe Marketo Measure (formerly Bizible)

(147)4.7 out of 5
View top Consulting Services for Adobe Marketo Measure (formerly Bizible)
OverviewUser Satisfaction
Product Description

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co

Users: Marketing Operations Manager, Digital Marketing Manager · Industries: Computer Software, Marketing and Advertising · Market Segment: 71% Mid-Market, 18% Small-Business
User SatisfactionSeller Details
Adobe Marketo Measure (formerly Bizible) features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
9.0
Market Insights
Average: 8.2
9.3
Lead Analysis
Average: 8.3
9.4
Segmentation
Average: 8.4
Seller Details
Year Founded
1982
HQ Location
San Jose, CA
Company Website
https://adobe.com
Twitter
@Adobe
LinkedIn® Page
https://www.linkedin.com/company/1480/
Ownership
NASDAQ:ADBE
Phone
+1 (888) 649-2990

Warmly

(218)4.6 out of 5
Entry Level Price:Starting at $15,000.00
OverviewPros and Cons
Product Description

Warmly is an AI-native revenue platform built for B2B companies. Headquartered in San Francisco, Warmly deploys two AI agents that run your entire go-to-market motion - the TAM Agent for outbound and

Users: CEO, Founder · Industries: Computer Software, Information Technology and Services · Market Segment: 83% Small-Business, 16% Mid-Market
Pros and ConsUser Satisfaction
ProsLead Generation, Helpful, Ease of Use, Easy Setup, Integrations
ConsBug Issues, Data Inaccuracy, Integration Issues, Software Bugs, Expensive
User SatisfactionSeller Details
Warmly features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
8.7
Market Insights
Average: 8.2
9.0
Lead Analysis
Average: 8.3
8.8
Segmentation
Average: 8.4
Seller Details
Year Founded
2020
HQ Location
San Francisco, CA
Company Website
https://warmly.ai
Twitter
@warmlyai
LinkedIn® Page
https://www.linkedin.com/company/warmly-ai/

Factors.AI

(181)4.5 out of 5
Entry Level Price:Contact Us
9th Easiest To Use in Account-Based Analytics software
View top Consulting Services for Factors.AI
OverviewPros and Cons
Product Description

Factors.ai is an AI ABM co-worker built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and

Users: Founder · Industries: Computer Software, Information Technology and Services · Market Segment: 51% Mid-Market, 39% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Analytics, Customer Support, Intent Data
ConsLack of Information, Missing Features, Learning Curve, Steep Learning Curve, Not Intuitive
User SatisfactionSeller Details
Factors.AI features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
8.4
Market Insights
Average: 8.2
8.5
Lead Analysis
Average: 8.3
8.7
Segmentation
Average: 8.4
Seller Details
Year Founded
2020
HQ Location
Stamford, US
Company Website
https://www.factors.ai/
Twitter
@factorsai
LinkedIn® Page
https://www.linkedin.com/company/factors-ai/

Recotap

(57)4.7 out of 5
Entry Level Price:$11,988.00
11th Easiest To Use in Account-Based Analytics software
OverviewPros and Cons
Product Description

Recotap is a LinkedIn-first Account-Based Marketing (ABM) platform that helps B2B marketers identify, engage, and convert high-value accounts with precision. Powered by AI and machine learning, Recota

Industries: Computer Software, Information Technology and Services · Market Segment: 46% Small-Business, 28% Enterprise
Pros and ConsUser Satisfaction
ProsIntent Data, Customer Engagement, Insights, Personalization, Analytics
ConsAd Issues, Missing Features, Syncing Issues, Technical Issues, Time-Consuming
User SatisfactionSeller Details
Recotap features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.2
9.0
Market Insights
Average: 8.2
9.3
Lead Analysis
Average: 8.3
9.4
Segmentation
Average: 8.4
Seller Details
Year Founded
2018
HQ Location
Bangalore, Karnataka
Company Website
https://www.recotap.com
Twitter
@recotap
LinkedIn® Page
https://www.linkedin.com/company/recotap/

Demandbase One

(1,938)4.4 out of 5
8th Easiest To Use in Account-Based Analytics software
View top Consulting Services for Demandbase One
OverviewPros and Cons
Product Description

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users: Account Executive, Business Development Representative · Industries: Computer Software, Information Technology and Services · Market Segment: 48% Mid-Market, 32% Enterprise
User Sentiment

Reviewers appreciate the platform's ability to prioritize leads, provide customizable sales insights, and foster cross-team efficiency through its integration with CRM systems like Salesforce. Users reported that the platform can be complex to navigate initially, particularly for new users without previous ABM experience, and there can be sync delays with CRMs causing outdated intent signals.

Pros and ConsUser Satisfaction
ProsEase of Use, Lead Generation, Insights, Features, Intent Data
ConsLearning Curve, Steep Learning Curve, Complexity, Difficult Learning, Learning Difficulty
User SatisfactionSeller Details
Demandbase One features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.2
8.3
Market Insights
Average: 8.2
8.3
Lead Analysis
Average: 8.3
8.4
Segmentation
Average: 8.4
Seller Details
Year Founded
2005
HQ Location
San Francisco, CA
Company Website
https://www.demandbase.com
Twitter
@Demandbase
LinkedIn® Page
https://www.linkedin.com/company/89759/
Phone
415.683.2660

AdRoll ABM (Formerly RollWorks)

(605)4.3 out of 5
2nd Easiest To Use in Account-Based Analytics software
View top Consulting Services for AdRoll ABM (Formerly RollWorks)
OverviewPros and Cons
Product Description

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

Users: Digital Marketing Manager, Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 56% Mid-Market, 28% Small-Business
User Sentiment

Reviewers appreciate the platform's ability to target specific accounts, its integration with CRM systems, and the support provided by the AdRoll team. Users reported a steep learning curve, issues with the user interface, and limitations in reporting and targeting options.

Pros and ConsUser Satisfaction
ProsEase of Use, Audience Targeting, Targeting, Intent Data, Customer Support
ConsLearning Curve, Missing Features, Limited Features, Campaign Issues, Targeting Limitations
User SatisfactionSeller Details
AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.0
Market Insights
Average: 8.2
7.4
Lead Analysis
Average: 8.3
8.3
Segmentation
Average: 8.4
Seller Details
Year Founded
2018
HQ Location
San Francisco, California
Company Website
https://www.nextroll.com/
Twitter
@NextRoll_Inc
LinkedIn® Page
https://www.linkedin.com/company/adroll/people/

Dreamdata

(253)4.7 out of 5
Entry Level Price:Free
5th Easiest To Use in Account-Based Analytics software
View top Consulting Services for Dreamdata
OverviewPros and Cons
Product Description

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere. This empowers B2B marketing teams to orchestrate smarter GTM plays and me

Users: Head of Marketing, Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 59% Mid-Market, 34% Small-Business
Pros and ConsUser Satisfaction
ProsInsights, Attribution Accuracy, Analytics, Helpful, Ease of Use
ConsLearning Curve, Missing Features, Inadequate Reporting, Not Intuitive, Poor Reporting
User SatisfactionSeller Details
Dreamdata features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.2
8.5
Market Insights
Average: 8.2
8.6
Lead Analysis
Average: 8.3
8.7
Segmentation
Average: 8.4
Seller Details
Year Founded
2018
HQ Location
Copenhagen, Capital Region
Company Website
https://dreamdata.io/
Twitter
@DreamdataIO
LinkedIn® Page
https://www.linkedin.com/company/dreamdata-io

D&B Rev.Up ABX

(108)4.4 out of 5
OverviewPros and Cons
Product Description

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you ge

Industries: Information Technology and Services, Computer Software · Market Segment: 41% Mid-Market, 32% Small-Business
Pros and ConsUser Satisfaction
ProsAnalytics, Audience Targeting, Data Accuracy, Insights, Targeting
ConsSlow Performance, Integration Issues, Learning Curve, Poor Customer Support, Automation Difficulty
User SatisfactionSeller Details
D&B Rev.Up ABX features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
8.5
Market Insights
Average: 8.2
8.0
Lead Analysis
Average: 8.3
8.1
Segmentation
Average: 8.4
Seller Details
HQ Location
Short Hills, NJ
Company Website
https://www.dnb.com
Twitter
@DunBradstreet
LinkedIn® Page
https://www.linkedin.com/company/2385/
Ownership
NYSE: DNB

Metadata.io

(299)4.6 out of 5
Entry Level Price:Contact Us
14th Easiest To Use in Account-Based Analytics software
View top Consulting Services for Metadata.io
OverviewPros and Cons
Product Description

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De

Users: Digital Marketing Manager, Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 67% Mid-Market, 20% Small-Business
Pros and ConsUser Satisfaction
ProsAutomation, Efficiency, Ease of Use, Time-saving, Audience Targeting
ConsCampaign Management, Complexity, Expensive, Inadequate Reporting, Learning Difficulty
User SatisfactionSeller Details
Metadata.io features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.2
8.5
Market Insights
Average: 8.2
9.0
Lead Analysis
Average: 8.3
8.8
Segmentation
Average: 8.4
Seller Details
Year Founded
2015
HQ Location
Broomfield, Colorado
Company Website
https://www.metadata.io
Twitter
@metadataio
LinkedIn® Page
https://www.linkedin.com/company/6391875/
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20 Listings in Small Business Account-Based Analytics Available

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