Honestly, it’s the combination of clean, structured data and how easy it is to work with through the platform. Our data used to be all over the place - different teams pulling different numbers, constant debates over what was “right.” With InfiniGrow, that’s gone. Everything is aligned, and the data actually reflects how our internal data structure. The platform is also super intuitive and “SecondBrain AI” has been a game changer. We use it constantly to answer our questions and even find proactive insights. It’s fast, accurate, and become a crucial part of my day-to-day.

InfiniGrow has allowed me to clearly prove the value of our events. Unlike other tools, it provides full visibility into how events influence pipeline and revenue. I can see the direct impact of specific events on both pipeline creation and closed-won deals. It connects the dots across the customer journey—even where Salesforce falls short.

I love how it’s helped us structure our marketing data in a way that makes sense to everyone. When everyone talks about attribution tools they talk about models. But the data is the most important element in my opinion. InfiniGrow was able to our align numbers between Salesforce, spreadsheets, and BI tools, so that we didn’t need to jump between different platforms and spend the time validating the data. Now, every marketing team member can now just go in, filter based on what they need, and actually get answers on their own. They can trust the data. It’s made reporting 10x easier and much more reliable.