I appreciate that CaliberMind is consistently innovating and frequently adds new features, which indicates their commitment to improving the platform. They are also receptive to product enhancement requests, which makes me feel that my needs as a user are valued. I love the flexibility the attribution dashboard offers, allowing me to group by any field that we have in our system, such as campaign, channel, and account owner. This capability enables us to quickly and easily analyze reports or run comparisons on the fly. Moreover, the ability to connect our paid channels directly to CaliberMind streamlines our reporting process and removes the need for manual data entry or reconciliation, which is a significant time-saver.

CaliberMind offers more than just attribution features; we also rely on it as our engagement and customer intelligence platform. It allows us to not only track how our campaigns are performing from a sales standpoint, but also to analyze engagement across various marketing touchpoints. I find the company details pages particularly useful. One of the most valuable additions has been Ask Cal, CaliberMind's AI bot, which helps make sense of the extensive data available within the system. Customer Success and support teams are also super responsive and listen to customer feedback for product enhancements. It seems they are very quick to make enhancements as well.

- Flexibility in adding and configuring source systems - Out of box normalization - Great support - Open access to back end