
I would not recommend Zoominfo to small business sales teams, for a variety of reasons, but put shortly:
The investment is not worth it.
1. If you work with small business organizations, the zoominfo platform often will not be able to find your buyers - owners, etc. especially in the 1/2-$10/mil revenue space. It's great about finding large companies and corporations, but it's not suited for small business emails, phone numbers, and websites.
2. intent tool is useless. even though you can see searches going on, we've been unable to execute on that information and intel in a meaningful way to generate appointments. For larger organizations with big marketing teams and endless supllies of SDRs this tool is needed, but if you're a small sales team and each seller does a little of marketing and selling, the intent will not be helpful because it requires a lot of setup and infrastructure. we ran several intent tests and were never able to execute.
No notice of Contract Renewals - stuck with a super high prirce tag.
3. If you go with zoominfo, be extremely careful with how you set up your contract, and specifcally ask for NON-AUTO renewal. My contract autorenewed with 20% increase and i got one email at 60 days with a subject line: your subscribtion is set to autorenew automatically. No call with a rep, no date on when renewal is.
I tried to cancel my contract at 45 days, and my rep said, sorry. you're stuck. there's no way out. They will push you to "allocate" that spend to another product but will do nothing to help you reduce the spend.
Who would I recommend ZI to?
If you're a sales leader of a large organization with unlimited budget, zoominfo is a great tool.
Who I wouldn't?
If you're a smaller organization - I would highly suggest alternative tools. the flashy-iness of ZI does not merit the invoice, unfortunately, and you will not have support. Just a brand new kid out of college telling you sorry there's nothing we can do for you when you need help. Review collected by and hosted on G2.com.
customer service
contract renewals unclear
not able to find the leads we need Review collected by and hosted on G2.com.
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