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At a Glance
Market Segments
Small-Business (70.3% of reviews)
Mid-Market (48.1% of reviews)
Entry-Level Pricing
$490.00 1 per Seat/ 1 Year Contract Per Year
Contact Us 1 Seat
Lead411
Star Rating
(474)4.5 out of 5
Market Segments
Small-Business (70.3% of reviews)
Entry-Level Pricing
$490.00 1 per Seat/ 1 Year Contract Per Year
Browse all 3 pricing plansZoomInfo Sales
Star Rating
(8,897)4.5 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Entry-Level Pricing
Contact Us 1 Seat
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ZoomInfo Sales excels in its Lead Builder feature, allowing for highly customizable lead searches, while Lead411's Lead Builder is noted for its user-friendly interface but lacks some advanced filtering options.
- Reviewers mention that ZoomInfo Sales offers superior CRM Integration, with seamless connections to various platforms, whereas Lead411's integration capabilities are seen as adequate but not as robust, particularly in terms of marketing automation.
- G2 users highlight that Lead411 shines in Data Accuracy, particularly for company data, with many reviewers noting its reliability in providing up-to-date information, while ZoomInfo Sales has received mixed feedback regarding its contact data accuracy.
- Users on G2 report that ZoomInfo Sales provides better Market Insights, with detailed analytics that help in strategic decision-making, while Lead411's insights are considered less comprehensive, focusing more on basic metrics.
- Reviewers say that Lead411's Email Campaigns feature is highly effective, with users praising its ease of use and effectiveness in reaching target audiences, while ZoomInfo Sales' email capabilities are seen as less intuitive.
- Users report that ZoomInfo Sales has a more advanced Lead Enrichment process, allowing for deeper insights into leads, while Lead411's enrichment features are functional but do not provide the same level of detail.
Pricing
Entry-Level Pricing
Lead411
Spark Annual
$490.00
1 per Seat/ 1 Year Contract Per Year
12,000 Contacts per Year
- 12,000 Contacts per Year
- Verified Email Addresses
- Advanced Search Criteria
ZoomInfo Sales
ZoomInfo Professional
Contact Us
1 Seat
Take prospecting to the next level with best in class contact & company data.
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email
Free Trial
Lead411
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.7
340
8.7
7,299
Ease of Use
8.9
344
8.8
7,377
Ease of Setup
9.2
133
8.9
2,128
Ease of Admin
9.0
117
8.7
1,477
Quality of Support
9.0
314
8.7
6,527
Has the product been a good partner in doing business?
9.2
117
8.6
1,493
Product Direction (% positive)
9.1
312
8.7
7,061
Features by Category
Data Availability
8.3
181
8.3
4255
|
Verified
8.5
178
8.5
4229
|
Verified
8.2
158
|
Verified
8.2
2889
|
Verified
7.8
13
7.9
403
Data Accuracy
7.8
179
7.7
4252
|
Verified
8.3
178
8.2
4216
|
Verified
7.9
12
7.9
398
Agentic AI - Sales Intelligence
7.1
7
7.3
126
7.6
7
7.6
126
7.6
7
7.3
126
7.6
7
7.3
126
8.6
7
7.4
125
8.1
7
7.6
125
Platform
7.7
34
7.8
426
8.8
52
|
Verified
8.6
1322
|
Verified
8.5
72
8.6
1619
|
Verified
8.4
60
|
Verified
8.2
1365
|
Verified
8.5
27
|
Verified
7.7
1056
|
Verified
8.7
43
8.2
1241
|
Verified
Features
8.7
141
8.4
3400
|
Verified
8.2
101
8.4
3410
|
Verified
7.9
108
|
Verified
8.0
3162
|
Verified
8.4
118
|
Verified
8.3
3439
|
Verified
8.6
167
|
Verified
8.6
4161
|
Verified
8.8
134
|
Verified
8.1
3332
|
Verified
8.5
28
Feature Not Available
8.4
103
|
Verified
8.0
2698
|
Verified
8.2
45
|
Verified
7.8
1239
|
Verified
Lead Intelligence
8.7
10
8.6
1272
|
Verified
8.5
10
8.7
1300
9.0
10
8.6
1282
Lead Management
8.8
10
8.6
1261
8.5
11
8.3
1224
8.9
12
8.8
1311
Marketing Campaigns
Feature Not Available
8.0
1109
Feature Not Available
7.9
1099
Feature Not Available
7.8
1055
8.7
10
8.1
1100
Feature Not Available
8.3
1152
Campaign Execution
Feature Not Available
8.0
1071
8.5
8
8.6
1210
8.3
8
8.5
1195
9.1
9
8.3
1152
Agentic AI - Account Data Management
Not enough data
7.7
32
Not enough data
7.6
32
Not enough data
7.3
32
Not enough data
7.4
31
Not enough data
7.4
31
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.0
334
8.0
9
8.6
467
|
Verified
8.1
9
8.5
464
Feature Not Available
8.0
438
|
Verified
Organization
8.3
9
8.3
452
7.5
8
8.5
473
7.5
8
8.5
463
|
Verified
Performance Analysis
Feature Not Available
8.3
457
Feature Not Available
8.3
452
|
Verified
Sales Analysis
Feature Not Available
8.0
443
Feature Not Available
8.3
452
Generative AI
Not enough data
7.9
263
Not enough data
7.9
263
Agentic AI - AI Sales Assistant
Not enough data
8.0
30
Not enough data
8.0
30
Not enough data
8.2
30
Not enough data
8.0
29
Not enough data
7.9
29
Not enough data
8.0
29
Not enough data
8.2
29
Integrated Workflows
7.9
31
|
Verified
8.2
911
|
Verified
8.0
33
|
Verified
8.2
919
|
Verified
7.0
22
7.7
883
|
Verified
8.0
35
|
Verified
8.0
861
8.4
36
|
Verified
8.6
927
|
Verified
6.9
6
7.8
859
|
Verified
7.8
18
8.1
877
Repeatability and Reportability
7.9
33
|
Verified
8.3
888
|
Verified
7.7
31
|
Verified
8.3
888
|
Verified
7.7
32
|
Verified
8.3
871
|
Verified
8.0
29
8.1
867
Not enough data
7.5
818
AI and Automation
8.3
25
8.3
865
8.2
18
8.4
876
|
Verified
7.5
19
7.9
825
8.0
22
8.5
875
7.0
14
7.9
817
Generative AI
Not enough data
7.5
657
Agentic AI - Sales Engagement
Not enough data
7.8
56
Not enough data
8.2
56
Not enough data
8.2
55
Not enough data
8.0
57
Not enough data
7.9
55
Not enough data
7.9
54
Not enough data
8.0
55
Dialing Options
Not enough data
8.9
120
|
Verified
Not enough data
8.7
120
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.4
115
|
Verified
Not enough data
8.4
111
|
Verified
Automation
Not enough data
8.3
102
Not enough data
Feature Not Available
Not enough data
8.5
105
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
8.3
5
8.4
1045
9.0
5
8.6
1045
7.7
5
7.7
709
Platform Additional Functionality
Not enough data
8.7
1011
Not enough data
8.4
756
Not enough data
8.0
702
Not enough data
8.5
784
Not enough data
8.3
791
Platform Functionality
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Recruiting Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
49
|
Verified
8.6
1286
7.9
49
|
Verified
8.6
1276
|
Verified
8.1
54
|
Verified
8.5
1308
|
Verified
7.5
37
|
Verified
8.5
1240
7.7
38
|
Verified
8.7
1265
Agentic AI - Lead Intelligence
Not enough data
7.7
78
Lead Monitoring
8.7
21
8.8
1426
|
Verified
8.6
22
8.7
1356
|
Verified
8.4
19
8.6
1327
|
Verified
Agentic AI - Lead Capture
Not enough data
7.9
56
Not enough data
7.7
56
Data Capture
8.5
13
8.0
909
8.6
14
8.6
1290
|
Verified
8.6
14
8.1
1215
|
Verified
8.8
20
8.6
1348
|
Verified
Analytics
9.0
22
8.8
1443
|
Verified
8.0
17
8.5
1325
|
Verified
Customization
Feature Not Available
8.2
1168
|
Verified
8.3
18
8.2
1218
|
Verified
7.8
17
8.1
1189
|
Verified
8.6
18
8.7
1370
|
Verified
Data collection
8.8
13
8.1
643
8.6
16
|
Verified
8.5
767
|
Verified
9.0
18
|
Verified
8.5
754
|
Verified
7.9
16
|
Verified
8.7
792
|
Verified
8.5
16
8.7
774
|
Verified
Segment Trending
7.4
9
8.3
702
|
Verified
7.0
9
8.1
668
7.8
9
8.1
654
|
Verified
7.8
10
8.0
676
Analysis
7.7
10
8.2
700
8.2
11
|
Verified
8.5
736
|
Verified
7.9
11
|
Verified
8.6
759
|
Verified
Platform
8.9
20
|
Verified
8.9
828
|
Verified
8.7
14
|
Verified
8.7
775
|
Verified
8.0
9
|
Verified
7.9
671
|
Verified
8.5
14
|
Verified
8.4
748
|
Verified
6.2
10
|
Verified
8.3
703
|
Verified
8.2
12
8.4
697
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.8
34
Not enough data
7.4
34
Generative AI
8.3
7
7.7
614
8.1
6
7.4
612
Agentic AI - Email Verification
Not enough data
8.2
61
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
7.2
62
Not enough data
7.0
62
Agentic AI - Visitor Identification
Not enough data
8.0
23
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.3
13
Not enough data
7.8
13
Not enough data
7.8
13
Not enough data
7.4
13
Not enough data
7.6
13
Not enough data
7.6
13
Not enough data
7.6
13
Agentic AI - Email Tracking
Not enough data
8.5
23
Not enough data
8.3
24
Not enough data
8.5
24
Not enough data
8.3
23
Not enough data
8.8
22
Not enough data
8.6
22
Not enough data
8.9
22
Analytics
Not enough data
8.6
510
Not enough data
8.6
504
Not enough data
8.6
466
Customizations
Not enough data
8.8
513
Not enough data
8.9
500
Not enough data
8.7
518
Not enough data
8.6
501
Not enough data
8.6
508
Generative AI
Not enough data
8.2
297
Agentic AI - Outbound Call Tracking
Not enough data
7.7
14
Not enough data
8.0
14
Calling
Not enough data
8.1
287
|
Verified
Not enough data
8.6
270
|
Verified
Not enough data
8.5
289
|
Verified
Not enough data
8.5
299
|
Verified
Not enough data
8.2
12
Contacts
Not enough data
8.6
258
|
Verified
Not enough data
8.7
288
|
Verified
Not enough data
8.8
292
|
Verified
Insights
Not enough data
8.4
288
|
Verified
Not enough data
8.6
293
|
Verified
Not enough data
8.2
285
|
Verified
Not enough data
8.5
295
|
Verified
Not enough data
8.6
289
Not enough data
8.2
12
Agentic AI - Marketing Account Intelligence
Not enough data
8.2
19
Not enough data
8.3
19
Not enough data
7.9
18
Not enough data
8.0
19
Lead Intelligence
8.4
34
8.4
985
8.5
33
8.5
1005
8.4
33
8.4
976
Lead Management
8.7
30
8.4
918
Not enough data
8.2
657
8.4
30
8.5
930
Marketing Campaigns
Feature Not Available
8.2
128
8.4
17
Feature Not Available
Feature Not Available
Feature Not Available
8.5
18
8.2
131
8.7
23
8.0
336
Data Availability - Marketing Account Intelligence
Not enough data
8.6
76
Data Accuracy - Marketing Account Intelligence
Not enough data
8.5
77
Categories
Categories
Shared Categories
Lead411 and ZoomInfo Sales are categorized as Buyer Intent Data Providers, Sales Engagement, AI Sales Assistant, Email Verification, Marketing Account Intelligence, Account Data Management, Lead Mining, Lead Intelligence, Lead Capture, Sales Intelligence, and Market Intelligence
Unique Categories
Lead411 is categorized as Recruiting Automation
ZoomInfo Sales is categorized as Visitor Identification, Email Tracking, Salesforce AppExchange Apps, Auto Dialer, and Outbound Call Tracking
Reviews
Reviewers' Company Size
Lead411
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Sales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.0%
Marketing and Advertising
11.6%
Computer Software
9.5%
Staffing and Recruiting
7.8%
Management Consulting
3.9%
Other
53.2%
Computer Software
24.4%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.7%
Telecommunications
3.5%
Other
40.5%
Discussions
Are there any secret tricks to getting even more detailed data out of the system?
5 Comments
MT
It is safe to say that you are one of those clients who battling because of various issues relating to cash app activation? Get the right sort of Help for...Read more
What is "IT Intelligence" within the company profiles?
2 Comments
IE
Here come some of the emotional sorry message for boyfriend, let your boyfriend know how much you miss him and tell him that you are feeling sorry for your...Read more
What is Sales Genius?
2 Comments
OL
This does not appear to be really https://waffle-game.co/ helpful for us at this time. Read more
What is ZoomInfo used for?
6 Comments
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
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