Best Market Intelligence Software

Market intelligence software gathers publicly available information about companies and individuals from a variety of sources and uses it to create records or combine it with existing CRM data. Contact information, locations, financials, recent news and press releases are typical data sources mined for information and linked to the record. This combined profile provides companies with a more complete view of current and potential customers, identifies market opportunities, and informs decision-making. Market intelligence solutions are most commonly used by planners in marketing and sales departments to establish lists of likely prospects and determine the best means of outreach.

There is notable overlap between market intelligence software and sales intelligence software and/or marketing account intelligence software because several features are similar. For instance, market intelligence is focused on the initial stages of account-based marketing, including identifying prospects and building an accurate picture of relationships between decision-makers. Lead scoring and data quality are also often included in market intelligence software, and integrations with them are common among the rest. However, the ability to alert users to changes and provide basic insights based on existing data is what differentiates market intelligence from other lead capture software.

To qualify for inclusion in the Market Intelligence category, a product must:

  • Collect granular prospect data from sources external to the user company
  • Create and/or populate contact records and target lists with gathered data
  • Ensure accuracy and quality of information
  • Alert users to changes in profile information
  • Provide actionable insights about markets and potential leads
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Results: 134
    ZoomInfo
    (230)4.5 out of 5
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    Optimized for quick response

    Professionals from all fields, including sales, marketing, recruiting, and finance, rely on ZoomInfo for high quality, actionable contact and company data that keeps pace with ever-changing business needs. With ZoomInfo, you can improve your marketing campaigns and sales outreach, and the quality of your database with highly actionable data, enabling better segmentation, deliverability, and response. You can also shorten the sales cycle and increase revenue with on demand email addresses and di

    DiscoverOrg
    (434)4.3 out of 5
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    Optimized for quick response

    DiscoverOrg is the leading global marketing and sales intelligence tool used by 4,000 of the world's fastest growing companies to accelerate growth. The company itself has been named an Inc. 5000 fastest growing company for the past 8 years, and is consistently recognized as the most accurate provider of B2B sales and marketing data.

    Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels.

    InsideView’s targeting intelligence platform lets you identify the best targets, get relevant insights at the right time, and see exactly who your customers are and what they really need. It delivers consistent, real-time access to data, insights, and connections that unify your siloed systems and align your customer engagement around a single, reliable view of the customer.

    UpLead is a B2B prospecting tool dedicated to providing the highest quality contact data. Features include: real-time email verification, worldwide contacts in over 200 countries, 50+ search criteria, technology tracking, account based marketing, competitor intelligence, email pattern intel, social profile links, salesforce integration, API and more.

    Today’s top sales orgs know the value of better data—smarter scoring, better routing, and more revenue won. Clearbit automatically updates your sales records with accurate, verified company and contact data. With best-in-class data at your fingertips, you’ll have better insights into your prospects and more time to connect with them. Better data also means better targeting: Set up smart lead scoring and segmented lists, so you always reach out with the right message. Plus, get alerts when key

    The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents, partnerships and news mentions to help see tomorrow's opportunities, today.

    Lead411
    (22)4.7 out of 5
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    Optimized for quick response

    Lead411 provides news-driven sales leads, it intelligence and unlimited exportable company contacts with verified emails and mobile direct dials within a simple UI and chrome extension. Our key differentiators are mobile direct dials, verified emails, fresh daily triggers, technology install data and 25+ CRM/SaaS integrations. Our mission is to help our clients crush their competition. With no funding we have grown our customer base to 1,300 satisfied clients.

    Cognism is a sales acceleration platform, using patented AI technology, to provide B2B sales teams with a blend of real-time company, people and event data to streamline prospecting, find and deliver new revenue.

    Complete and connected company information to help businesses find opportunities and evaluate risks – seamlessly delivered in a beautiful online interface and via an intuitive API.

    Crunchbase is a data solution designed to enrich Salesforce accounts, analyze the Crunchbase dataset and pinpoint prospects.

    LeadIQ
    (42)4.3 out of 5
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    Optimized for quick response

    Prospecting should be fun and easy.  Sadly,  many sales reps hate prospecting. That's why we built LeadIQ.  LeadIQ eliminates the most annoying parts of prospecting,  helping sales reps get new deals with less work. The average sales rep only spends 1/4 of their time actually prospecting. That's because reps spend their days looking up prospects in Salesforce, researching them on the web, finding lead contact info, and doing manual data entry. That's not why you hired your sales team, it's not

    SimilarWeb is the standard for understanding the digital world. With the largest international online panel consisting of hundreds of millions of devices, SimilarWeb provides granular insights about any website or app across industries. Global brands such as Walmart, eBay, Skyscanner, and adidas rely on SimilarWeb to make better business.

    Founded in 2007 and acquired by Morningstar in 2016, PitchBook provides comprehensive data on the private and public markets to help business professionals discover and execute top opportunities. PitchBook’s data and analysis is available through our award-winning software, the PitchBook Platform, as well as our suite of integrated tools, industry news and in-depth reports. With offices in Seattle, San Francisco, New York and London, PitchBook serves more than 18,000 clients globally. What yo

    Digimind Intelligence is an enterprise competitive intelligence software that delivers data insights and analysis via its proprietary analytical engine.

    PipeCandy
    (10)4.6 out of 5
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    Optimized for quick response

    PipeCandy is the only predictive analytics platform that tracks global e-Commerce landscape to predict major inflection points in e-Commerce businesses. PipeCandy tracks over 100 e-Commerce specific attributes. World's leading corporations use PipeCandy's insights to discover e-Commerce companies to sell to, acquire or partner with.

    Moat is a global analytics provider focused on making brands and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better.

    Spark strategic decisions with a global news database and powerful research platform. Every day and in every industry, there is an intensifying demand for the latest news, contextual content, rich data and powerful research tools that deliver insights and inform strategy. Power strategic business decisions with Factiva’s global news database, deep archives and research platform. Factiva’s premium sources—74% of which are not available on the free web—include exclusive access to The Wall Street

    Contify is an AI-enabled Market and Competitive Intelligence Platform to track information on competitors, customers, and industry segments. It enables users to collect, curate, and share information across the organization. Intelligent (actionable) information is mined by searching and analyzing information from over 200,000 online sources including news, company websites, social media, reviews, discussion forums, job postings, regulatory portals, and more.

    Terminus ABM Platform
    (10)4.6 out of 5
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    Optimized for quick response

    The Terminus account-based platform provides everything you need to target best-fit accounts, engage them across channels, activate your sales team with actionable insights, and measure ABM success across all your programs. The Account Hub unifies your first- and third-party data to give you a 360-degree view of all your accounts and contacts. Build actionable target account lists, identify engagement gaps, and prioritize your ABM efforts as one team. Easily launch digital advertising campaigns

    Klue is a market and competitive intelligence platform that helps Marketing and Enablement teams collect, curate, and deliver intel to Sales to close more deals.

    iDatalabs provides actionable market intelligence by applying data science and machine learning to big data on technology usage by businesses.

    AMZAlert is an Amazon seller software that monitors all of your ASINs and sends notifications when problems arise so you can fix them before losing sales.

    AYTM is a market research automation platform and the secret weapon that drives agile innovation for some of the largest consumer brands and agencies in the world. Researchers are empowered to conduct sophisticated research with a click of a button from a powerful but easy to use interface - cutting down the time to insights from days or weeks to hours. This researcher powered, iterative approach to actionable insights collection improves competitiveness, speed to market and revenue. Run a fu

    Get all hands on deck to win your market with Crayon. Our software-driven platform captures your competitors’ moves in the digital sphere and surfaces the most important signals from the noise. Crayon also creates a shared workspace for your team to collaborate on analysis, deliver must-know real-time insights to all of your stakeholders, and collect new intel from the field. With Crayon, center your organization around capturing, analyzing, and acting on your competitive and market knowledge.

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