--- title: Semrush Reviews meta_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 4016 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 4016 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Semrush Reviews **Vendor:** Adobe **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 4,016 ## About Semrush Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. ## Semrush Pros & Cons **What users like:** - Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. (799 reviews) - Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. (781 reviews) - Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. (679 reviews) - Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. (656 reviews) - Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. (618 reviews) - SEO Tools (603 reviews) - Insights (543 reviews) - Analytics (542 reviews) - Competitor Analysis (478 reviews) - Rank Tracking (424 reviews) **What users dislike:** - Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. (507 reviews) - Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. (468 reviews) - Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. (414 reviews) - Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. (358 reviews) - Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. (304 reviews) - Users note the **limited features** in Semrush's free account, requiring payment for access to essential tools. (290 reviews) - Missing Features (226 reviews) - Expensive Pricing (186 reviews) - Plan Limitations (183 reviews) - Difficult Learning (181 reviews) ## Semrush Reviews ### 1. Comprehensive SEO Toolkit, But Overwhelming and Pricey **Rating:** 4.0/5.0 stars **Reviewed by:** Heinz W. | VP Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like Semrush for its plethora of functionalities, including keyword and backlink analysis, as well as handling technical gaps and checking site authority. It's basically everything I've ever wanted and offers all the functionalities and tools you might need to successfully run a site for anyone interested in SEO. **What do you dislike about Semrush?** It's just kind of overwhelming. There's too much in there. And so it's hard to focus. That's probably my biggest criticism. In addition to that, it is a very expensive tool. It's more expensive than some of the competitors, especially some of the more paired down competitors like Dijb, which offers less functionality but has a much lower price point. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to check my site authority and keyword performance. It helps me identify keyword gaps, evaluate backlink effectiveness, discover technical site errors, and find content gaps I can address. ### 2. Valuable SEO Insights with Room for UI Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Noah S. | Freelancer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I find the SEO audits in Semrush incredibly valuable. They help me see where we've improved and what needs further adjustment, enabling us to quickly iterate based on actionable insights. I also appreciate that I can connect my Google Search Console and Google Analytics to Semrush, having all the data in one place. The setup didn't require much initial effort, though configuring it to enjoy full benefits took some time. **What do you dislike about Semrush?** The product is so segmented, it feels like every feature is basically an add-on and I wish the UI was more clear on what I currently have access to and what is going to cost me more. **What problems is Semrush solving and how is that benefiting you?** Semrush takes the guesswork and extensive research out of optimizing our website for search engines and usability. The SEO audits are incredibly valuable, enabling us to quickly adjust based on clear, targeted recommendations. ### 3. Detailed Insights Fueling SEO Strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Quintin R. | Field Marketing Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I really appreciate the level of detail that Semrush provides in topical contents. It allows me to drill down and see where the actual sources are from, and also gives me a sense of the search volume and how competitive it is. This helps us use Semrush effectively to optimize our SEO and ensures we stay competitive on high-impact search terms. **What do you dislike about Semrush?** I think that the navigation bar on the left hand side can be difficult to navigate. There's a lot of choices. And that, not everything is really clearly defined in the platform. So understanding how things relate or maybe don't relate, in the whole process flowing would be helpful. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for SEO topical research, aligning topics with search intent to create impactful content. It helps us understand market interest to better our content strategy for demand generation. ### 4. Semrush Review: What Works Best for My Content Workflow **Rating:** 4.5/5.0 stars **Reviewed by:** Linda O. | marketing operations assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2026 **What do you like best about Semrush?** For me, it’s about finding the right keywords and getting help identifying SEO opportunities. **What do you dislike about Semrush?** The pricing can feel steep for casual users. It also takes some time to learn, especially for beginners, so there’s a bit of a learning curve at first. **What problems is Semrush solving and how is that benefiting you?** It solves the problem of not knowing where our website stands in search results and what to do next. It saves time by bringing SEO and competitor research together in one place. It has also helped highlight ways to get more traffic, improve rankings, and build stronger online visibility. ### 5. Excellent Resource for Creating and Maintaining a Healthy Website **Rating:** 4.5/5.0 stars **Reviewed by:** Danya D. | SEO Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Semrush?** At the moment, it is helping me learn about LLM and how I can implement strategies for our company. I love how easy it is for me to check my keyword positions as I track them each month. **What do you dislike about Semrush?** There are a lot of times when I have questions and wish I had a human to talk to. **What problems is Semrush solving and how is that benefiting you?** It is keeping our site healthy. Every week, it identifies errors that I can fix. A smooth website is essential for making money. When I first started two years ago, I had a lot to fix. Now it's an easy weekly audit. ### 6. Semrush Turns Data Into Context You Can Act On **Rating:** 5.0/5.0 stars **Reviewed by:** Sara F. | SEO Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Semrush?** What keeps me coming back is the rabbit hole it lets you go down — and the number of features is exactly what makes that rabbit hole so deep. I'll start by checking one keyword and two hours later I've mapped out an entire content strategy using tools I didn't even know Semrush had. The data doesn't just tell you what's happening, it tells you WHY your traffic dropped on a Tuesday, why a competitor suddenly blew up, why a page that should be ranking isn't. Every single one of those answers lives inside a different feature, and they all connect. Other tools give you numbers. Semrush gives you context — and an entire arsenal to act on it. **What do you dislike about Semrush?** There's so much you can do that sometimes you just don't know where to start. It's like walking into a huge buffet when you're starving — everything looks good and you end up standing there longer than you should. I wish the interface made it a little easier to discover features you didn't even know existed, because I guarantee most people are sitting on tools that could change their business and they just haven't found them yet. **What problems is Semrush solving and how is that benefiting you?** Wasted spend and missed opportunities — that's what Semrush fixed for me. I used to push content that had no real chance of ranking and ignore keywords that were practically begging to be owned. Now I can see the gap between where I am and where I should be, and more importantly, exactly how to close it. My content hits harder, my strategy is tighter, and I'm not leaving easy wins on the table anymore. ### 7. All-in-One SEO Powerhouse That Simplifies Strategy and Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Prashant S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Semrush?** What I appreciate most about Semrush is how it consolidates everything in one platform, transforming SEO from a process of guesswork into a straightforward, actionable system. I rely on it to generate content ideas driven by SEO, optimize on-page elements, conduct website audits, and track both performance and competitors over time. The auditing and tracking tools are especially useful for identifying issues early, and the reporting features make it simple to communicate SEO progress in a way that stakeholders can easily grasp. **What do you dislike about Semrush?** What I find challenging about Semrush is that it can be both overwhelming and costly, particularly if you don't require all of its features. While some reports provide in-depth information, they often still require manual analysis to identify clear priorities. For smaller teams, the learning curve can be quite steep. Additionally, I’ve noticed that many advanced features and access to historical data are restricted to higher-tier plans, which reduces flexibility unless you choose to upgrade. **What problems is Semrush solving and how is that benefiting you?** Semrush addresses the challenge of making SEO a structured, data-driven process rather than relying on trial and error. It assists me in planning SEO content by helping select the right keywords, mapping content and keywords to specific pages, and providing ongoing monitoring of both website and technical SEO. This allows me to spot issues that could affect rankings at an early stage. As a result, I benefit from clearer priorities, more effectively optimised content, fewer technical oversights, and SEO efforts that are simpler to track, report on, and refine over time. ### 8. Easy to Use with Great Support—But Subscription Plans Could Be Clearer **Rating:** 3.5/5.0 stars **Reviewed by:** Luca G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Semrush?** Semrush is a very useful tool for those working in digital marketing, especially in agencies, because it allows for more strategic management of SEO activities, competitor analysis, keyword research, content marketing, and online performance monitoring. The aspect we appreciate the most is the amount of data available on a single platform. We can analyze a site's organic positioning, identify new keyword opportunities, study competitors, check backlinks, conduct technical audits, and track traffic trends. This helps us make more informed decisions and build SEO and content strategies based on concrete data, not just intuition. From a **UI/UX** perspective, Semrush is quite clear despite the large number of features. The dashboards, reports, and main tools are well organized and allow for a quick transition from analysis to operational tasks. The **integrations** with tools like Google Analytics, Google Search Console, and other platforms are very useful because they provide a more comprehensive view of performance. The reporting feature is also a great advantage for an agency, as it allows for professional sharing of insights and results with clients. In terms of **performance**, the platform is stable and very comprehensive. It is particularly useful when managing multiple projects simultaneously, comparing different sites, and monitoring the evolution of SEO activities over time. Regarding **pricing and ROI**, Semrush is not the cheapest tool, but the value is high if used methodically. For an agency, the cost is justified by the time saved in analyses, the quality of available data, and the ability to improve SEO strategies, content, and digital campaigns. The **support and onboarding** are also good: the platform offers many guides, resources, and training materials that help make better use of the various tools. The part related to **AI and intelligence** is interesting because it supports content analysis, opportunity research, and strategy optimization. Overall, Semrush is a powerful, reliable platform well-suited for marketing teams, agencies, and digital professionals who want to work more strategically on SEO, content, and competitive analysis. **What do you dislike about Semrush?** The less immediate aspect of Semrush is that, being a very comprehensive platform, it can initially be a bit complex for those who do not already have experience with SEO, competitor analysis, and digital marketing tools. There are many features, reports, and metrics available, but for this reason, it takes some time to understand which data are truly a priority and how to interpret them correctly. For professional use, it is a very powerful tool, but it requires method and an initial learning phase. Another aspect to consider is the price: Semrush is not an economical solution, especially for freelancers or small businesses. For an agency, the cost can be justified by the value of the data and the time saved, but it still needs to be used consistently to achieve a real return on investment. Overall, these are not true structural limitations, but aspects to evaluate: Semrush offers a lot, but to make the most of it, skills, time, and a clear usage strategy are needed. **What problems is Semrush solving and how is that benefiting you?** Semrush helps us solve the problem of fragmented management of SEO activities and digital analysis. In our agency, we often need to analyze websites, keywords, competitors, content, backlinks, and organic performance for different clients. Previously, these activities required multiple separate tools and a lot of manual research time. With Semrush, we can centralize much of the analysis on a single platform, making the work faster, more organized, and strategic. The main benefit is the ability to make decisions based on concrete data. We can identify positioning opportunities, understand which keywords have the most potential, monitor competitor trends, and build more targeted editorial plans or SEO strategies. Additionally, the reports and audits help us transform technical analysis into clearer operational guidelines, both for the internal team and for clients. This improves the quality of strategies, reduces the time spent collecting data, and makes it easier to measure progress over time. In summary, Semrush allows us to work more efficiently on SEO, content marketing, and competitive analysis, improving the quality of decisions and the value we can bring to clients. ### 9. Feature-Rich, In-Depth Insights That Make SEO and AIO Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Kendal R. | Brand and Content Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Semrush?** SEMrush offers a wide range of features and add-ons that make it easier to execute comprehensive SEO and AIO strategies, even with just one or two people doing the work. The insights are so in-depth that they create ongoing opportunities to keep creating, refining, and optimizing our content across the website, blogs, and beyond. I use it daily, and it integrates smoothly into my marketing workflows without adding friction. There are free training sessions every week and the customer support chatbot answers most of my questions with ease. **What do you dislike about Semrush?** SEMrush gives me a ton of information—almost more than I know what to do with—so I’d appreciate better prioritization across its recommendations. I also find the UX/UI a bit confusing at times, and the navigation isn’t always intuitive despite using it extensively. I also seek more clarity on ensuring that our content doesn't get flagged as keyword stuffing, now that SEMrush has AI-driven content creation. **What problems is Semrush solving and how is that benefiting you?** SEMrush helps me build in-depth topic clusters, identify gaps in our coverage and AI visibility, and track our keyword rankings and performance week to week. I especially like the Content add-on because it makes the process of optimizing long-form content really clear and straightforward. ### 10. Semrush Makes S/AEO Validation and Competitor Benchmarking Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Hope K. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Semrush helps me validate SEO and AEO fit with keyword, readability, and tone insights, benchmark content against competitors, and monitor technical SEO and rankings, especially in the wake of our rebrand. **What do you dislike about Semrush?** I have no downsides to report now! As we use it there've been no complaints from me or the team. **What problems is Semrush solving and how is that benefiting you?** Semrush helps us identify content gaps, validate SEO and AEO opportunities, monitor keyword performance, and catch technical SEO issues before they impact visibility. During our rebrand, it provided clear guidance on preserving rankings and implementing best practices, helping us maintain search performance while continuing to grow organic traffic and discoverability. ### 11. Comprehensive Marketing Tool with Stellar Optimization Features **Rating:** 5.0/5.0 stars **Reviewed by:** Kara M. | Sr. SEO Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like the capabilities of the overall platform of Semrush, especially when it comes to GEO and AEO social media optimization. It's really helpful for me as a digital marketer to optimize every piece of content for AEO, and Semrush supports this by allowing me to study and analyze optimization opportunities for social media. Semrush becomes an all-encompassing platform for my business, going beyond standard SEO, and the initial setup was very easy. **What do you dislike about Semrush?** I wish the AEO optimizations were included in the backlink building tools and referral domain tools. I also wish the AEO opportunities I see in the AI toolkit were reflected in the backlink building tool. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for marketing strategy for my clients and its capabilities in GEO and AEO social media optimization make it an all-encompassing platform, letting me optimize and analyze content effectively. ### 12. Comprehensive SEO Tool with Intuitive UI **Rating:** 3.5/5.0 stars **Reviewed by:** Lauren M. | Director of Digital Marketing , Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Semrush?** I appreciate how Semrush aids in monitoring keyword rankings and AI search reporting. The tool is really valuable for competitor tracking and provides excellent visibility into keyword rankings and AI search. We find the prompt tracking and business drivers sections to be particularly helpful for AI search monitoring. I like how it helps create our SEO and AI search content strategy, and it's great for identifying content that needs refreshing. The dashboards are a standout feature, making navigation easy and information accessible. **What do you dislike about Semrush?** Some of the AI search reporting is limited without the Enterprise platform. The platform is a little time consuming to set up properly but it wasn't difficult. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to monitor keyword rankings, AI prompts, and competitor tracking. It helps create SEO strategies, identify content needing refresh, and find competitor keyword gaps. ### 13. Keyword Insights Made Easy, Pricing Needs Clarity **Rating:** 4.0/5.0 stars **Reviewed by:** Josephine H. | Junior Marketing Manger, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that I'm able to easily see the volume of keywords that I should be targeting. I love that I can see what our website needs to be including. The Keyword Magic Tool is just a simple tool that lets me see a lot of data on what I'm trying to portray on our website. It even helps with naming features because I can tell what people are searching for. The most helpful insight is the volume of keyword searches. It was very easy to get started as I self onboarded. **What do you dislike about Semrush?** A lot of things are add ons, so the pricing is a little confusing. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to understand what people are searching for, helping me target the right keywords and even name features. The Keyword Magic Tool provides valuable data insights for optimizing my website. ### 14. A Game-Changer for SEO and Digital Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Nandini C. | Head of Digital Initiatives, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I love that Semrush has been a game changer for our digital marketing and SEO efforts, especially with its ability to uncover competitors' strategies and identify growth opportunities that are otherwise difficult to find. I find it to be an essential platform for agencies, marketers, and business owners to scale organic visibility and make data-driven decisions. I really like the site auditing tool because it helped me fix my website errors and improved my ranking on search engines. I also switched from another product to Semrush because it's easy to understand, and the initial setup was a breeze. **What do you dislike about Semrush?** Nothing **What problems is Semrush solving and how is that benefiting you?** Semrush is a game changer for digital marketing and SEO, uncovering competitors' strategies and opportunities for growth. The site auditing tool helps fix website errors, boosting search engine rankings. It's essential for scaling organic visibility and making data-driven decisions. ### 15. Easy Setup and Trackable Progress with Semrush **Rating:** 4.5/5.0 stars **Reviewed by:** Sai Raj K. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** I like Semrush's feature of providing clear rankings and weekly performance reports on position changes. This helps us make quick decisions on rankings that may be performing well. The setup was easy and seamless, largely thanks to the useful videos that enabled us to set up keywords and get reports efficiently. We decided to switch to Semrush because the dashboard is easy to navigate, and there is plenty of video content available on how to use the system. **What do you dislike about Semrush?** Semrush does not provide data from Kenya, so I have to select the US allocation, which sometimes doesn't give us accurate data on organic traffic and traffic from specific keywords in our location. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to track keyword positions, identify areas for improvement, and ensure better ranking on major keywords. It helps increase inquiries and get quality leads. ### 16. Semrush Powers Our Agency’s SEO & Paid Media Success **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2025 **What do you like best about Semrush?** At Activate Digital Media, Semrush is our go-to platform for building and scaling campaigns. The Keyword Magic Tool makes research simple and powerful, helping us uncover growth opportunities fast. We rely on Position Tracking to give clients transparent performance updates, while the Site Audit pinpoints technical SEO issues quickly and provides actionable fixes. The new AI Visibility reports help us stay ahead in the evolving search landscape. What we love most is how Semrush connects SEO, content, and PPC into one seamless workflow, saving time and delivering better client results. **What do you dislike about Semrush?** While Semrush is incredibly comprehensive, the learning curve for new team members can feel steep due to the wide range of features. Some reports also take time to load if pulling large data sets. That said, the depth of insights more than makes up for it, and the support resources are very helpful. **What problems is Semrush solving and how is that benefiting you?** Semrush helps us address several key business challenges: Keyword Research & Strategy: The Keyword Magic Tool uncovers high-value keywords for both SEO and PPC, giving us a data-backed roadmap for targeting content and ads. Performance Tracking: Position Tracking makes it easy to monitor rankings, benchmark competitors, and deliver transparent results to clients. Technical SEO: Site Audit flags critical issues we might miss, ensuring sites are fast, crawlable, and optimized for better visibility. AI Search Landscape: The AI Visibility tools help us stay ahead as AI-driven search changes how brands are discovered online. All-in-One Efficiency: By bringing SEO, content, and paid media into one platform, Semrush reduces the need for multiple tools, saving time and boosting ROI. The direct benefit for our agency: stronger campaign performance, more trust through clear reporting, and a competitive edge in a rapidly evolving digital landscape. ### 17. Semrush Delivers Speedy, Reliable Ranking Checks and Audits **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** What I find the most helpful about Semrush is the performance, meaning it is speedy and reliable. When I need to quickly check for rankings or an audit, Semrush has me covered. **What do you dislike about Semrush?** Something I dislike about Semrush is how much AI is being integrated into the system. While I understand the efforts, I can use chatbot AI tools in other platforms and do not want it clogging up the Semrush platform when I don't need it most of the time. I do like the AI ranking checks, but I do not like the pricing aspect of that portion. **What problems is Semrush solving and how is that benefiting you?** Semrush allows for quick access to a variety of tools, partially due to the intuitive UI / UX. It allows me to track keywords for a variety of accounts seamlessly, along with always up-to-date methods of rank tracking. ### 18. Powerful Keyword Research and Position Tracking for Smarter Content Planning **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Keyword Magic Tool helps me determine search volume before writing new articles. Position Tracking helps me quickly track our website's overall performance and also performance on specific niches. I appreciate the DA information as well. **What do you dislike about Semrush?** Sometimes it goes down or can't track keywords because of Google algorithm updates. One of my main criticisms is that I can't find a way to see when we stop ranking #1 for a specific keyword because we still rank in the AI overview. Also many features are not enabled unless I switch to the Guru plan, which is frustrating because we already pay $200/month and won't be upgrading. **What problems is Semrush solving and how is that benefiting you?** Keyword tracking and overall site visibility. I'm tracking around 800 keywords and add to the list as we write new articles. This has helped us know what to target and what to avoid. ### 19. Deep Data Insights, Easy Navigation, and Invaluable Support **Rating:** 5.0/5.0 stars **Reviewed by:** Sam C. | Senior SEO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Semrush?** The depth of data available and how easy the UI is to navigate. The integration of other data sources is really valuable and support we receive from the team invaluable **What do you dislike about Semrush?** Although the UI of the tool is very good, setting up the API access has been challenging. For a tool as expensive, i would also expect this feature to be free as its integral to most modern reporting configurations **What problems is Semrush solving and how is that benefiting you?** We have now consolidated a lot of our tooling into Enterprise, it offers a single origin for our 3rd party search data and allows us to provide reliable and consistent performance data to our clients ### 20. Detailed, Actionable Reporting That Helps SEO Specialists Stay on Track **Rating:** 5.0/5.0 stars **Reviewed by:** Jacqueline S. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The detailed reporting with pro-active activities helps SEO specialists take meaningful action and monitor it. **What do you dislike about Semrush?** The amount of sections and features can be overwhelming and take time to get familiar with. Adding users to accounts and sharing access to a property is not always easy or cost effective. **What problems is Semrush solving and how is that benefiting you?** It gives us a deeper understanding of search visibility and website optimizing, beyond the typical keyword ranking of many tools. I enjoy the competitor tracking and the email summary reports monitoring my exact goals. The report data is vast, but also clean and professional looking. This aids in the professional deliverables. ### 21. Powerful Competitor Tracking and Technical SEO Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Prajay M. | Associate Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I love to keep track of what my competitor are doing, their strategy, topical authority, keywords and performance. Also helps with technical analysis, issue identification and improving the health and authority score of the website. **What do you dislike about Semrush?** I reach the daily keyword explorer limit faster than expected, and search volume estimates generally are way different from Google Keyword Planner. **What problems is Semrush solving and how is that benefiting you?** It helps in building a content strategy for my clients by understanding what their competitors are doing and what's working for them, what the most important keywords are, and prioritising them. In short, Content planning, competition research, and tracking my keyword position ### 22. Easy-to-Read Reports That Impress Clients **Rating:** 4.0/5.0 stars **Reviewed by:** Kirsten N. | Senior Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like the display of information. The reports are easy to read and to understand when showcasing them to clients **What do you dislike about Semrush?** I do think the pricing is a little high for what you get, especially compared to other competitors with similar offerings. The tracking reports and limits were also confusing at first, and I wish our initial onboarding had been more thorough. Our first representative also dropped the ball a few times. **What problems is Semrush solving and how is that benefiting you?** It solves the problem of tracking data in one easily accessible place. It’s also easy to read and understand, even if you’re not as knowledgeable in the space. ### 23. Effective SEO Insights, Needs Real-Time Data Updates **Rating:** 3.5/5.0 stars **Reviewed by:** Mihir T. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Semrush?** I use Semrush for a variety of purposes, including technical SEO, website health analysis, keyword analysis, keyword gap analysis, and backlink audits. One of the features I really like is the Website Audit. It helps me find issues quickly, allowing us to maintain our website's health better. It also prioritizes actions by categorizing issues into errors, warnings, and notices. Additionally, the initial setup of Semrush was easy. **What do you dislike about Semrush?** I don't like the competitor gap report on Semrush. We ran a report today and even though it was showing that the Semrush keyword database got updated yesterday, there were still so many discrepancies. Like in the report, a few keywords said we aren't ranking, but when I checked manually, we were ranking and vice versa. The same issues were there with my competitors' positions. **What problems is Semrush solving and how is that benefiting you?** n/a ### 24. Location Maps and Search Ranking Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Religious Institutions | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Seeing the map of each of our locations across the city, along with how we rank compared to other searches, is incredibly helpful. It makes it much easier to understand where we stand and how we can improve our search terms. **What do you dislike about Semrush?** This may be on the user side, but I think there are a lot of features, and as someone who is not on the platform every day, it can be a bit overwhelming and tricky to navigate to sections/areas that I know exist, but can't find. It was also impossible for us to figure out how to transfer access to certain dashboards at times to have the same views. **What problems is Semrush solving and how is that benefiting you?** It's helping us see where we're missing people, and areas of our city that need more attention, or have more opportunity., that we weren't aware of ### 25. All-in-One SEO Insights with Helpful Ranking & Performance Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Alan M. | Global Head of DTC and Platfroms, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like the all-in-one view, so I don’t have to keep tool-hopping. The keyword and search-intent insights are detailed, and the ranking and performance tracking is helpful for staying on top of results. **What do you dislike about Semrush?** Semrush has been helpful to me. Since I’ve only used Semrush a limited amount so far, I’m still finding my way around the platform, so I don’t really have any negatives to share at this point. **What problems is Semrush solving and how is that benefiting you?** We have low visibility from an organic traffic perspective so Semrush has been great on giving us ideas on how to improve that and other areas we can target. ### 26. Average tool - good for price **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** All the functions that SEMrush provides - so many AI tools can provide now. **What do you dislike about Semrush?** Its cost and single-seat structure make it less ideal for solo marketers, small businesses, or those on tight budgets. And the AI visibility coverage, while impressive overall, has some significant gaps. Platforms like Claude and Perplexity are not yet fully covered in its AI tracking toolkit. **What problems is Semrush solving and how is that benefiting you?** SEMrush takes the guesswork out of keyword strategy. The biggest benefit is that marketers can find high-volume, low-competition keywords that actually drive traffic, save time, and improve content ROI. Another major challenge in digital marketing is not knowing what competitors are doing, and SEMrush helps address that by providing valuable insights into competitors’ SEO and PPC campaigns. With this visibility, users can uncover competitor strategies and spot opportunities to get ahead. ### 27. SEMRUSH’s Daily Email Reports Help Keep Us on the First Page of Google **Rating:** 5.0/5.0 stars **Reviewed by:** Adam Z. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** the daily reports I get emailed every morning are a great way to start my day. Whether it's a pat on the back for achieving a ranking milestone or a red-flag issue with a rank drop, SeMRUSH always keeps me in the loop. **What do you dislike about Semrush?** I wish some of the add-ons were included in our monthly subscription. **What problems is Semrush solving and how is that benefiting you?** As a small to medium sized business, the guidance SemRush offers allows us to rank with the big guys, the companies we compete with that have multi million dollar marketing budgets. Semrush helps us keep our sales funnel full throughout the year. ### 28. Keyword Research and Content Creation with Semrush **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica A. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** I like that with Semrush there's no guessing games. I can use clear keywords to know what kind of content I need to be creating. It shows us the volume and intent of keywords, as well as different variations, which is super helpful in understanding what content is best going to be found by our audience. The setup was super easy and the platform is user-friendly. **What do you dislike about Semrush?** I'm focusing on AEO and AI insights and I wish some of that was already included with our current subscription. We have the first plan and I think it should be including AEO with it. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for keyword research, analyzing landing pages, and creating content. It helps by showing keyword volume and intent, making it easier to know what content will be found by our audience. ### 29. Great Keyword Research & Competitor Insights, but Keyword Limits and Site Audit Need Work **Rating:** 3.5/5.0 stars **Reviewed by:** Debora M. | Search Engine Optimization Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** Easy to read data, competitor comparison and keyword magic tool and keyword overview for keyword research, really good to know SV for different regions quickly. I dont have access to the AI tools but looks very interesting **What do you dislike about Semrush?** Limited keyword usage, always having to buy more keywords, the site audit tool could be better. In a personal preference not a big fan of the overall orange look of the site but tht has been changed not long ago **What problems is Semrush solving and how is that benefiting you?** Keyword research is time-consuming and its good to have a tool that cuts the task time for this ### 30. SEMrush Enterprise Delivers Real-Time Competitive Insights and Strategic Growth Support **Rating:** 4.5/5.0 stars **Reviewed by:** Ramya G. | Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Semrush?** The most valuable aspect of SEMrush Enterprise is access to detailed, real-time reports with in-depth segmentation of competitors’ organic growth. These insights help me identify key focus areas to effectively close performance gaps. Additionally, having a dedicated Growth Manager enables strategic discussions around priority areas and further optimization opportunities to drive continued growth. **What do you dislike about Semrush?** While SEMrush Enterprise provides valuable competitive insights and detailed reporting, there are instances where the platform shows ‘N/A’ rankings for a significant number of keywords. This can make it challenging to track performance consistently and may require additional validation. Improving ranking data reliability and coverage would further enhance the overall experience. **What problems is Semrush solving and how is that benefiting you?** Before implementing SEMrush Enterprise, we struggled with limited visibility into competitor organic strategies and had to rely on multiple tools and manual analysis to identify keyword gaps. This made it difficult to prioritize high-impact opportunities and slowed down strategic decision-making. We struggled with fragmented data and delayed insights, but now we can access real-time, segmented competitor reports and large-scale keyword tracking in one unified platform, which has resulted in faster opportunity identification, stronger prioritization, and more data-driven execution. As a result, we’ve reduced manual analysis time significantly, improved efficiency in competitor gap analysis, and accelerated organic growth initiatives by focusing on high-impact categories and keywords with measurable ROI. ### 31. Automated Workflows Make In-Depth Analysis & Reporting Easy—Big Time Saver **Rating:** 3.5/5.0 stars **Reviewed by:** Hyunji Y. | Global SEO manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Semrush?** The automated workflow makes in-depth analysis and reporting very easy. It saves a significant amount of time and effort. It is also easier to verify which pages are performing for which keywords or prompts, making optimization more efficient. **What do you dislike about Semrush?** There are many limitations based on user level. We were not aware of this aspect when choosing our plan. We upgraded from the previous Core plan to the Enterprise plan to support broader tool usage and provide more autonomy to our local markets. However, in the end, project setup and management were only available through the two paid users included in our plan, which meant I had to handle most of the work myself due to this limitation. **What problems is Semrush solving and how is that benefiting you?** It was hard to support teams with zero to less expereince SEO experience. However, with the automated workflow feature, our colleagues were able to work on SEO research, monitorization without as much deep knowledege in the field as the feature is very intuitive. ### 32. Helpful SEO Audits and AI Article Optimization Support **Rating:** 5.0/5.0 stars **Reviewed by:** Blackman T. | Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The site audits and detailed SEO reports are helpful, and they also support me in optimising articles for AI. **What do you dislike about Semrush?** Nothing specific to add right now. One suggestion, though: it would be really helpful to have a dedicated manager who can teach us how to use each tool precisely and get the best out of it. That kind of guidance would make the platform easier to use and help it outperform other competitors for sure. **What problems is Semrush solving and how is that benefiting you?** I’m getting more traffic, and my website is now AI- and SEO-optimised. The SEPO article creator and optimiser has been very helpful. ### 33. All-in-one tool for both starting and scaling SEO efforts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Semrush?** It has everything an SEO manager or specialist needs to do their job successfully, and it stays up to date with the rapid changes happening in search. It’s also useful for other teams, like Growth, to analyze the competition, understand what’s relevant for their target group, and support related work across the business. **What do you dislike about Semrush?** I don’t like that it doesn’t allow bulk analysis of domains with our Pro license, the way Ahrefs does. Also site audit is harder to perform on competitors. **What problems is Semrush solving and how is that benefiting you?** It helps us with keyword research, AI website and content optimization, so we can keep growing our targeted organic traffic and show up in AI answers. We also use it for link building, and its Authority Score metric feels much more reliable than Ahrefs when we’re analyzing potential prospects. ### 34. Comprehensive SEO Tool, But Pricing Needs Attention **Rating:** 3.0/5.0 stars **Reviewed by:** Adi U. | Founder and Chief Problem Solver, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Semrush?** I need Semrush for SEO purposes in my agency. I like tracking keywords for each website and keeping track of them, especially seeing the backlinks and comparing the website I'm working on with the competition. This is what I like the most. I find it a complete solution that doesn't stop with organic traffic but also covers pay-per-click traffic. The initial setup was really easy, and it's a well-developed tool. **What do you dislike about Semrush?** I don't like the pricing; it's very high and everything feels like an extra cost. They charged me for overspending when I was just making a few tests and not even using it for my own clients. The cost unexpectedly shot up to about $450 one month instead of the usual $240 or $249, and this was not communicated, which was not nice at all. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for tracking keywords and backlinks for each website, and I like comparing the website I'm working on with the competition. It's a complete solution covering both organic and pay-per-click traffic. ### 35. Semrush Enterprise: Powerful SEO suite with smart AI and seamless integration **Rating:** 4.0/5.0 stars **Reviewed by:** Matthias K. | SEO & Content Analysist, Enterprise (> 1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Semrush?** Semrush Enterprise combines clear, keyword tracking and flexible reporting. Its Content Optimisation features help us create better content faster. It’s a comprehensive, feature‑rich platform, yet still intuitive to use. Implementation handled our complex organisational structure well, and the API makes integration with our systems straightforward. Customer support is fast and genuinely helpful. I use it daily, and the email alerts keep me on top of changes without needing to dig for updates. **What do you dislike about Semrush?** It can feel overwhelming at first - the interface is dense, and finding the right tool takes time. Adding and managing accounts/seats and permissions is more complex than in Semrush Core. Many advanced features run on credits, so heavier use brings extra costs and credit management overhead. Some modules (e.g., AEO/Answer Engine Optimisation) are paid add‑ons rather than included. The reports function is rather buggy and complex compared to Semrush Core. **What problems is Semrush solving and how is that benefiting you?** Semrush Enterprise helps us with the basics: finding the right keywords, tracking our rankings, building reports, comparing competitors, and creating and improving content. It puts everything in one place, so we don’t need lots of different tools or spreadsheets. We spot opportunities faster, choose topics that make sense, and see the impact across brands and countries. Automatic rank tracking and reports keep everyone updated without extra effort. The content tools, especially the AI guidance, help us plan stronger articles and optimise them for what people are searching for, so we publish faster with better quality. With the API fitting our complex setup, we save time, make clearer decisions, and steadily grow our organic traffic and demand. ### 36. All-in-One SEO Dominance, With a Learning Curve to Match **Rating:** 4.0/5.0 stars **Reviewed by:** Chanaka F. | Digital Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** Its all-in-one nature: keyword research, competitor analysis, site auditing, and rank tracking all in one platform, without needing multiple separate tools. **What do you dislike about Semrush?** Price — it's expensive, especially for small businesses or freelancers. The entry-level plan limits you significantly, and full features require higher tiers. **What problems is Semrush solving and how is that benefiting you?** Visibility — "Why isn't my site ranking?" SEO audits pinpoint the issues Competition — "What are my competitors doing?" reveals their keywords, backlinks, and ad strategies Content gaps — "What should I write about?" keyword and topic research guides content strategy Reporting — consolidates data so marketers aren't juggling 5 different tools ### 37. Powerful All-in-One SEO Suite, but Paywalls and Navigation Can Frustrate **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Semrush?** Semrush is an all-in-one tool for everything SEO and marketing. The keyword research tool easily allows me to see things like search volume and keyword difficulty. Domain overview shows me a site's authority score and backlinks. It also has a new feature that lets me see how we are ranking on AI search engines like ChatGPT all at a fairly reasonable price. **What do you dislike about Semrush?** Some features are hidden behind paywalls even though other services include them in their base plans. I’ve also noticed that the search volume numbers sometimes differ from what I see on other platforms. And while it offers a lot of features overall, that can make it harder at times to quickly find what you’re looking for. **What problems is Semrush solving and how is that benefiting you?** I can integrate it with my various marketing channels and Google Search Console to see exactly how each one is performing in terms of ROI. It also helps me optimize by pausing low-performing keywords, and it suggests new ones with the Keyword Magic Tool. Its SEO tools help me understand what content to write so I can reach our target market. On top of that, it helps me source backlinks to improve our domain authority score all at a reasonable price. The support is also helpful when you have a dedicated account rep. ### 38. Transforms SEO Analysis, Easy to Set Up **Rating:** 5.0/5.0 stars **Reviewed by:** Alec R. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Semrush?** I really appreciate Semrush for making a manual job seamless by automatically handling keyword and backlink analysis. It's excellent for competitive gap analysis and solves most of my problems from a content and digital PR perspective, especially for SEO. I find the keyword gap analysis particularly valuable, as it flags similar keywords between my site and competitors and identifies opportunities easily. Semrush presents everything in a simple Excel sheet, making it easy to digest and act on. Additionally, the platform is really strong for tracking backlinks over time, allowing me to monitor progress efficiently. The initial setup was really easy with great support from the Semrush team, who set up the platform well. **What do you dislike about Semrush?** From a technical perspective, I find Semrush really challenging. I don't feel like it crawls sites well or spits out valuable insights that allow us to make changes. Also, I feel the UX is a little sticky and could be improved. **What problems is Semrush solving and how is that benefiting you?** Semrush solves most of my content and digital PR problems from an SEO perspective, especially keyword gap analysis. It flags similar and missing keywords from competitor sites, making manual tasks seamless and helping identify opportunity areas. ### 39. Semrush: A Trustworthy Leader in SEO and Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Braden T. | Founder / Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** My main value add from using Semrush is the size of the database and its extensive years of research. I value that it's a leader in the industry, especially as the industry is changing heavily and getting more complicated. I have more trust in them than in all the small, focused rank trackers and SEO platforms that I view as subpar. **What do you dislike about Semrush?** Over the years, they've made great improvements to the reporting software, but I think continuing to see more detail-oriented adjustments and edits could enhance the reporting visibility. It should lean more towards a dashboard style, like Looker Studio, which offers more customizable metrics. This could be the biggest improvement over time. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for research and reporting for my paid advertising clients. My main focus is on position tracking and reporting. ### 40. Semrush Packs Powerful SEO Insights and Features in One Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Valerie K. | Marketing Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** My favorite part about Semrush is how many features and insights you can get from one platform. I can get so much insights from SEO, AEO, overall site health and recommendations. keyword research, and so much more. **What do you dislike about Semrush?** While there are so many features and abilities in Semrush, I am sometimes confused where to get to what feature. Overall user experience and platform navigation could be more intuitive. **What problems is Semrush solving and how is that benefiting you?** Our AEO is quite low, and Semrush is helping provide specific areas where we can improve. It highlights our low hanging fruit to improve AEO and site visibility. ### 41. Great Value, Strong Support, and Promising AI Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Brian C. | VP SEO Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** Pricing is usually better than similar platforms. Fairly easy to learn the basics and get started right away. Support is good. Learning tools are excellent. AI tools are off to a good start compared to other platforms we've tested. Generally, performance is solid. **What do you dislike about Semrush?** The UX is weak given that Semrush still behaves like a collection of tools rather than a single platform. Some tools use different sources and different cadences for the same metrics. **What problems is Semrush solving and how is that benefiting you?** It helps a lot with pitching to prospects. It's also incredibly useful at tracking our own performance as an agency. ### 42. Semrush Makes Website Traffic, Keywords, and Competitor Tracking Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Vansh J. | Counselling Psychology Courses, E-Learning, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Semrush?** I continuously use this tool for tracking and analysis of websites. Semrush shows the total traffic of a website, indicating when traffic goes up or down, how many keywords appear in search results with their positions, and what types of keywords our competitors use. I also analyze our competitors’ backlinks, keywords, and ranking positions. This tool is very helpful for website users and SEO executives. **What do you dislike about Semrush?** I think i dont see there any dislike point on this tool because i can use this since 2016. **What problems is Semrush solving and how is that benefiting you?** There was already enough feature for me, if possible to add keyword research feature to comparing to competitor, so user can easily target a keyowrd on website. ### 43. Insightful Yet Complex SEO Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Jillian F. | Digital PR Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I use Semrush primarily for keyword research and tracking our website's performance. It's been quite helpful in understanding our online presence better. I like that it tracks your positions and allows you to create projects for each account, so you can get an email digest about issues. I appreciate the visibility checks and the ability to identify backlinks. I wouldn't be able to have this detailed information without Semrush. **What do you dislike about Semrush?** I don't like the backlink profile section. It's confusing and could work better in a similar way to Ahrefs. There is a learning curve. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for keyword research, tracking website performance, and analyzing organic performance. It helps in setting up projects, tracking positions, receiving email digests about issues, checking visibility, and identifying backlinks. I gain detailed insights into my online presence. ### 44. Clear SEO Progress Tracking for Sustainable Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Michael S. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** Seeing progress of my SEO efforts over time to show slow upward sustainable growth and be able to share with senior stakeholders why we need to invest and focus on this part of marketing and not just paid advertising to grow. **What do you dislike about Semrush?** From a Director level view it is easy to get lost and try to find what is meaningful as opposed to a manager or coordinator level position **What problems is Semrush solving and how is that benefiting you?** Are we just increase lower ranked KW as to why our performance looks better or are we seeing a meaningful impact in the 1-10 rankings ### 45. Great Tool for SEO and Competitor Research **Rating:** 4.5/5.0 stars **Reviewed by:** Peter M. | Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Semrush?** The best part of Semrush is the visibility it provides. It helps show what is working, where we can improve, and how we compare against competitors. **What do you dislike about Semrush?** Semrush is powerful, but the amount of data can sometimes be a little too much. I wish the platform made the most important next steps easier to identify. **What problems is Semrush solving and how is that benefiting you?** Semrush helps me understand what is working online and where we need to improve. It gives clear insight into SEO, keywords, competitors, and site performance, which helps me make smarter marketing decisions and focus on the right opportunities. ### 46. Transformative SEO Insights with Semrush **Rating:** 4.5/5.0 stars **Reviewed by:** Colby U. | Intern - Population Dynamics, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Semrush?** I like a few of the metrics in Semrush a lot. One of them is the monthly cost metric, which lets you compare what it would cost to do something with PPC versus organic traffic. I also like the competitive mapping tool, which shows you how similar websites in your industry are doing and where you stand compared to them. **What do you dislike about Semrush?** I would like a little bit more understanding with the link building tool. Just maybe some more prediction of when you build these links and the quality of links, and what they'll do for your site. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to see what opportunities I have to grow my website and to understand what topics can gain traction on Google. It connects information with potential and shows what competitors are doing. ### 47. Semrush: All-in-One Insights for Smarter Marketing Decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I use Semrush regularly for keyword research, content planning, and competitive analysis. Having all those insights in one platform saves time and helps me make more informed marketing decisions. **What do you dislike about Semrush?** The biggest downside is that the platform is so comprehensive that it can feel overwhelming at times. I know there are features I'm not fully utilizing, and it takes time to learn how to get the most value from everything it offers. **What problems is Semrush solving and how is that benefiting you?** Semrush helps me solve a few key challenges around content planning and SEO. It makes it easier to identify relevant keywords, understand what topics my audience is searching for, and see how competitors are approaching similar content. Having that data in one place helps me make more informed decisions, prioritize content opportunities, and measure performance without relying on multiple tools. ### 48. Essential Platform for Data-Driven Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Abhishek O. | Performance Marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** As a performance marketer, I find it particularly valuable for competitor analysis, keyword research, and identifying growth opportunities. The platform provides actionable insights that support both organic and paid marketing strategies. **What do you dislike about Semrush?** The main drawback is that some valuable features are locked behind higher-priced plans, and the platform can take time for new users to fully learn and navigate. **What problems is Semrush solving and how is that benefiting you?** It helps me understand competitor activity, discover high-value keywords, and track search visibility across markets. This saves time on research, improves campaign planning, and helps drive better results from both organic and paid marketing efforts. ### 49. Easy-to-Use Semrush with Great Integrations and At-a-Glance Marketing Insights **Rating:** 4.5/5.0 stars **Reviewed by:** James B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Its easy to find my way around - good UX and integrates well with tools like Zapier and Trello. The price point for the tools it offers are excellent and allows me to view, at a glance, search marketing performance. **What do you dislike about Semrush?** I don't like the fact that it charges additional money for add-on tools. Really Semrush should offer a suite of tools for a single price otherwise it gets expensive. **What problems is Semrush solving and how is that benefiting you?** It's simply solving the ability to see search marketing performance online. It also helps when researching new keywords thanks to it's in-built AI technology. ### 50. Comprehensive All-in-One SEO Platform with Powerful Keyword & Competitor Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Vishnu G. | SEO Analyst, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Semrush?** What I like most about Semrush is how comprehensive it is as an all-in-one SEO and digital marketing platform. From keyword research and competitor analysis to site audits, backlink tracking, and content optimization, everything is available in one place. The keyword database is extensive and reliable, especially for competitive analysis, and tools like Keyword Gap and Position Tracking are extremely helpful for planning and measuring SEO strategies. The interface is intuitive once you get used to it, and the reports are client-friendly and easy to export. **What do you dislike about Semrush?** While Semrush is powerful, it can feel overwhelming for new users because of the sheer number of features and data points. Some metrics, especially traffic and keyword volume estimates, should be used directionally rather than taken as absolute numbers. The pricing can also be high for freelancers or small businesses, and certain advanced features are locked behind higher-tier plans. Additionally, site audit recommendations sometimes require manual validation, as not all suggestions are equally critical. **What problems is Semrush solving and how is that benefiting you?** Semrush helps solve key SEO and digital marketing challenges such as identifying high-impact keywords, understanding competitor strategies, fixing technical SEO issues, and tracking performance over time. It eliminates guesswork by providing data-driven insights for content planning, backlink building, and site optimization. This benefits me by saving time on research, improving decision-making, and allowing me to build measurable, scalable SEO strategies that deliver consistent growth in organic traffic and rankings. ## Semrush Discussions - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) - 3 comments, 2 upvotes - [how do i make schemma marup on with stars review on israrely prep result?](https://www.g2.com/discussions/how-do-i-make-schemma-marup-on-with-stars-review-on-israrely-prep-result) - 1 comment, 2 upvotes - [? INTO](https://www.g2.com/discussions/into) - 1 comment, 1 upvote - [Best way to do Backlink Analysis](https://www.g2.com/discussions/best-way-to-do-backlink-analysis) - 2 comments, 1 upvote - [View Semrush pricing details and edition comparison](https://www.g2.com/products/semrush/reviews?page=6§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+19%3A05%3A03+-0500&secure%5Bsession_id%5D=7528b206-6543-4057-8c6d-805dc3cebfbf&secure%5Btoken%5D=bc83e7d7ce824795a85c97dbdcc7572eaa9a65fa3da91d48b0136d2eecb1ea85&format=llm_user) ## Semrush Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [AgencyPlatform](https://www.g2.com/products/agencyplatform/reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/claude-code/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [CodeRabbit](https://www.g2.com/products/coderabbit/reviews) - [Codex](https://www.g2.com/products/openai-codex/reviews) - [Cursor](https://www.g2.com/products/cursor/reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Gamma AI](https://www.g2.com/products/gamma-ai/reviews) - [Gauge](https://www.g2.com/products/gauge-gauge/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Drive & Docs for Confluence](https://www.g2.com/products/google-drive-docs-for-confluence/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [H&L POS](https://www.g2.com/products/h-l-pos/reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [LinkBoss](https://www.g2.com/products/linkboss/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Magento 2 Google Analytics 4 (GA4) With GTM](https://www.g2.com/products/magento-2-google-analytics-4-ga4-with-gtm/reviews) - [Majestic](https://www.g2.com/products/majestic/reviews) - [Microsoft Copilot](https://www.g2.com/products/microsoft-microsoft-copilot/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) - [SEO Spider](https://www.g2.com/products/seo-spider/reviews) - [SEO WRITING](https://www.g2.com/products/seo-writing/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [SISTRIX](https://www.g2.com/products/sistrix/reviews) - [Sitebulb](https://www.g2.com/products/sitebulb/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [STAT Search Analytics](https://www.g2.com/products/stat-search-analytics/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) - [Swydo](https://www.g2.com/products/swydo/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Wix](https://www.g2.com/products/wix/reviews) - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Yoast](https://www.g2.com/products/yoast-yoast/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Semrush Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content Creation** - Content Creation Tools - Content Curation - Content Management **Listing Management** - Network Directory - Data Aggregators - Duplicate Monitoring - Optimization **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Platform Basics** - Centralized Platform - Web Tracking **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Team Member Roles - Automated Alerts and Notficiations **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Content & Collaboration** - Content Calendar - Approval Workflows - Content Creation **Media Channels** - Online Media **Platform Interoperability** - Close Ecosystem API **Grammar Tools** - Vocabulary Recommendations - Sentence Rephrasing - Dictionary **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Planning** - Scheduling Integration **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Social Management** - Social Analytics - Social Publishing - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Optimization** - SEO - Dashboards & Reporting - ROI Reporting **Tools** - Audience Insights **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Performance** - Real-Time Updates - Analytics **Platform Data** - Channel Acquisition **Content Planning** - Task Assignment - Content Scheduling **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Geographic Coverage** - National Media - International Media **Writing Support** - Text Reader - Machine Translation - Custom Style Guides - Reporting **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Publishing** - Execute Content Publication **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Social Functionality** - Social Functionality **Logistics** - Customizable Templated Workflows - Internal Communication - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Sessions - Engagement - Return - Conversions - Search Rank **Platform Content ** - Battlecards **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Reporting** - Keyword Targeting - Custom Reports - Dashboards **Software Availability** - Word Processor - Integrations - Browser Plug-In **Analysis** - Custom Dashboards - Reports - Integrations **Social Media** - Social Media Integration **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Planning** - Collaborative Editorial Calendars / Scheduling Content **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking **Generative AI** - AI Text Generation - AI Text-to-Speech - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Other Features** - Integrations - Reporting **Agentic AI - Operational Risk Management** - Proactive Assistance **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Semrush Alternatives - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,501 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,159 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - 4.5/5.0 (666 reviews)