--- title: Semrush Reviews meta\_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 4026 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 4026 scale: '5' date\_modified: '2026-08-12' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Semrush Reviews & Product Details

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Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

* * *

Product Website
 Semrush
Seller
 [Adobe](https://www.g2.com/sellers/adobe)
Discussions
 [Semrush Community](https://www.g2.com/products/semrush/discuss)
Languages Supported
 

German, English, French, Italian, Japanese, Portuguese, Spanish, Chinese (Simplified)

Solution Type
 
All-in-One

Overview by
 Semrush

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## Pricing

Pricing provided by Semrush.

### Pro

$139.94

Per Month

[
View More Pricing Information
](https://www.g2.com/products/semrush/pricing)

## Semrush Integrations
(58)

What do users say about integrations?

Verified by Semrush

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

AgencyAnalytics

](https://www.g2.com/products/agencyanalytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

AgencyPlatform

](https://www.g2.com/products/agencyplatform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Ahrefs

](https://www.g2.com/products/ahrefs/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

BigCommerce

](https://www.g2.com/products/bigcommerce/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

CallRail

](https://www.g2.com/products/callrail/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Canva

](https://www.g2.com/products/canva/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Claude

](https://www.g2.com/products/claude-2025-12-11/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Claude Code

](https://www.g2.com/products/anthropic-claude-code/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Claude Code

](https://www.g2.com/products/claude-code/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

CodeRabbit

](https://www.g2.com/products/coderabbit/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Codex

](https://www.g2.com/products/openai-codex/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Cursor

](https://www.g2.com/products/cursor/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

DashThis

](https://www.g2.com/products/dashthis/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Data Studio

](https://www.g2.com/products/data-studio/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Gamma AI

](https://www.g2.com/products/gamma-ai/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Gauge

](https://www.g2.com/products/gauge-gauge/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google My Business

](https://www.g2.com/products/google-my-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Search Console

](https://www.g2.com/products/google-search-console/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Tag Manager

](https://www.g2.com/products/google-tag-manager/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

H&L POS

](https://www.g2.com/products/h-l-pos/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Hootsuite

](https://www.g2.com/products/hootsuite/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Instagram for Business

](https://www.g2.com/products/instagram-for-business/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

LinkBoss

](https://www.g2.com/products/linkboss/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

LinkedIn Marketing Solutions

](https://www.g2.com/products/linkedin-marketing-solutions/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

LinkedIn Premium

](https://www.g2.com/products/linkedin-premium/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Looker

](https://www.g2.com/products/looker/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Magento 2 Google Analytics 4 (GA4) With GTM

](https://www.g2.com/products/magento-2-google-analytics-4-ga4-with-gtm/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Majestic

](https://www.g2.com/products/majestic/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Make

](https://www.g2.com/products/integromat-by-celonis-make/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Copilot

](https://www.g2.com/products/microsoft-microsoft-copilot/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Excel

](https://www.g2.com/products/microsoft-excel/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Teams

](https://www.g2.com/products/microsoft-teams/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Semrush

](https://www.g2.com/products/semrush/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

SEO PowerSuite

](https://www.g2.com/products/seo-powersuite/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

SEO Spider

](https://www.g2.com/products/seo-spider/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

SEO WRITING

](https://www.g2.com/products/seo-writing/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Shopify

](https://www.g2.com/products/shopify/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

SISTRIX

](https://www.g2.com/products/sistrix/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Sitebulb

](https://www.g2.com/products/sitebulb/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Slack

](https://www.g2.com/products/slack/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

STAT Search Analytics

](https://www.g2.com/products/stat-search-analytics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Supermetrics

](https://www.g2.com/products/supermetrics/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Surfer

](https://www.g2.com/products/surfer-surfer/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Swydo

](https://www.g2.com/products/swydo/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Tableau

](https://www.g2.com/products/tableau/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Wix

](https://www.g2.com/products/wix/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Wix Studio

](https://www.g2.com/products/wix-studio/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WooCommerce

](https://www.g2.com/products/woocommerce/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WordPress.com

](https://www.g2.com/products/wordpress-com/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

WordPress.org

](https://www.g2.com/products/wordpress-org/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Yoast

](https://www.g2.com/products/yoast-yoast/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)

Show More

  

 ![Chris B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris B.")
CB

Chris B.

Front-end Developer

Mid-Market (51-1000 emp.)

11/18/2024

"Simple & Effective to Use"

3.5/5

What do you like best about Semrush?

I appreciate how simple the SEMRush interface is to use. There are only a handful of options needed to plugin in order to get a post published. Their support team has helped me with a few minor bugs in the past too. I've used this tool on a 3 posts/week cadance for over a year and only had 1-2 hiccups with posting, probably due to a momentary API glitch. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

- Posting longer tweets for a verified profile isn't possible. Perhaps that's an API limitation.

- No video options for CC or cover video when posting those through the social tool Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

The SEO tools with SEMRush are great. I've used them for many years now and have been happy. The Social tools are simple and powerful and enable me to have 2 core digital marketing pieces in 1 place versus multiple. The reporting platform is easy to use with powerful datapoints too. Review collected by and hosted on G2.com.

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6/8/2026
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

  

JZ

Juls Z.

Digital marketing Coordinator

Marketing and Advertising

Mid-Market (51-1000 emp.)

6/4/2026

"Easy-to-Use Semrush with Powerful Data and Smooth GA4 Integration"

4/5

What do you like best about Semrush?

Our company loves how much information Semrush makes available to us. It’s been extremely easy to use, and it genuinely feels like there’s something new to discover on the platform each day. It also integrates well with GA4, so we feel confident our data is accurate, and we’ve had almost no issues with the product’s performance letting us down. We’ve rarely needed to reach out to support, but when we have, they’ve made the process very easy. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The pricing is a bit frustrating for us, because there aren’t really good ways to bundle only what we actually need for our account. As a result, we end up paying for some products we don’t ever use. On the plus side, at least we know they’re available in the future if we end up needing them. It's also been hard with the development of AEO/GEO that they have their AEO abilities and AI searches separate from their main platform, but it goes back to pricing. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

It’s been great for solving some of our visibility issues. We saw a 212% internal increase in keyword positioning visibility, mainly because it lets us see where we were lagging against our competitors and what we really need to do to move the needle in organic and direct traffic. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

  

JM

Jeroen M.

Content Marketeer

Small-Business (50 or fewer emp.)

6/3/2026

"Beginner-Friendly SEO Insights That Improved Our Rankings with Semrush"

4/5

What do you like best about Semrush?

Semrush has helped us improve our SEO across the board. It provides weekly insights into our website’s technical performance through Semrush’s Site Audit, and it also supports our keyword research while helping us analyze our articles. Semrush's new AI Visibility Overview has also been a welcome addition to the platform.

Before switching to Semrush, we had to review articles manually, figure out which keywords mattered most, and check how our content compared with our competitors. For users with less of a technical background, Semrush is a very beginner-friendly way to get clear, actionable insight into potential improvements for your website. It's fast, legible and overall very user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I don’t really see any downsides, but I do think there’s still some room for improvement when using an international version of Semrush, especially the SEO Writing Assistant.

We’re a Dutch platform, and while Dutch is supported, the assistant sometimes flags words and sentences as being too difficult for our audience when, in reality, they’re terms that every Dutch person would understand. For example, the word “American” gets flagged quite often.

It’s a minor detail and it doesn’t affect my article, so I usually just ignore the suggestion. Still, looking ahead, I’d love to see a model that understands our language a bit better. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Before Semrush, I had to rely heavily on our developer to make changes that would improve our website’s technical performance. More importantly, I depended on him just to spot potential issues in the first place, because I didn’t really have visibility into what was going on.

Semrush—especially the Site Audit—has made it possible for me to identify the technical problems we’re dealing with and come away with helpful suggestions for improving parts of the website that need attention.

The SEO Writing Assistant has also been very useful for identifying relevant keywords and for comparing our work with that of our competitors. In the past, we had to do that ourselves, and it took a lot more time and effort. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

  

 ![Brian J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian J.")
BJ

Brian J.

Freelance Graphic Designer / Marketing

Small-Business (50 or fewer emp.)

6/2/2026

"Outstanding Value: Intuitive, Powerful SEO Tools Without Breaking the Bank"

4/5

What do you like best about Semrush?

Value for the price. I've used SEO software that cost over 40 thousand a year and I feel like I'm 90% equal with Semrush without breaking the bank. The UI is intuitive and offers a lot of options. I love that you can monitor different domains without any added cost. When it comes to performance, there hasn't been anything I've wanted to do that it wasn't able to handle. Overall Semrush is a wonderful product to use and has helped me be better at my job. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The only downsides are when you are working on a project and you reach a point where some of the add-on features would be helpful. I have a fixed budget, so add-ons are when I hit a wall and have to find alternatives. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

I'm really trying to keep track of how our site is doing with Googles core vital stats and how we rank with site and page authority. It is very easy to track all this in Semrush. It's easy for me to highlight our SEO wins and show ROI to my bosses. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

  

BR

Ben R.

Senior Manager, Digital Marketing

Enterprise (\> 1000 emp.)

6/2/2026

"Semrush Makes SEO & AEO Research Faster with Powerful Audits, Tracking, and Content Tools"

4/5

What do you like best about Semrush?

Semrush saves me significant time on SEO and AEO research and benchmarking - I can quickly see where my site stands against competitors, and the specific opportunities I have to improve. I especially appreciate the regularly updated technical site audit to flag potential issues, the ongoing keyword and prompt tracking, and the content tools. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

My main issue is the limit on the number of downloads per day - this is a limiting factor when I want to synthesize reporting in other tools. If the Semrush MCP included AEO data, this would be a non-issue - but it doesn't at this point. Otherwise, the only thing I'd say is that there is a lot of data to comb through and sometimes it can be difficult to pull together into a cohesive report for others. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush is helping us to understand how our site and brand are appearing in search engines and LLMs, and providing actionable details to help us improve those positions - this is a major part of my role in digital marketing so it gives me the data I need to set our strategy and report to stakeholders. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

  

 ![Jaissel N. P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jaissel N. P.")
JP

Jaissel N. P.

Full Stack Engineer &amp; Líder de Proyecto 

Mid-Market (51-1000 emp.)

6/1/2026

"Semrush: All-in-One Marketing Platform with Intuitive UI and Powerful Integrations"

3.5/5

What do you like best about Semrush?

What I like most about Semrush is that it brings multiple digital marketing functions together in one platform. The UI/UX feels intuitive and well organized, so it’s easy to move between keyword research, site audits, competitor analysis, and the reporting tools without getting lost. It also offers solid integrations with Google Analytics, Google Search Console, and other marketing tools, which helps centralize data and makes day-to-day workflows smoother.

From a performance standpoint, reports are usually generated quickly, and the platform stays reliable even when I’m managing multiple projects at once. When it comes to pricing and ROI, it’s definitely a significant investment, but the range of features can replace several separate tools, which makes it cost-effective for businesses focused on growth. The support and onboarding resources—tutorials, webinars, and documentation—also make it easier to get up to speed. Finally, I appreciate the expanding AI and intelligence capabilities, which help with content ideas, keyword analysis, and overall workflow optimization. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

What I dislike most about Semrush is that it can feel overwhelming at first because there are so many tools and reports. Even though the UI/UX is generally well designed, new users may need some time to figure out where specific features live and how to get the most value from the data.

Semrush offers useful integrations, but I’d like to see broader options—especially with more CRM, project management, and marketing automation platforms—so workflows can be even more seamless.

In terms of performance, most reports load quickly, but larger analyses and exports can sometimes take longer to generate when I’m working with extensive datasets. On pricing, the platform can deliver strong ROI for businesses that actively use its features, but the subscription cost may be tough for freelancers, startups, and smaller organizations.

Support and onboarding resources are thorough, yet a more personalized onboarding experience could help new users become productive faster. Lastly, while the AI and intelligence features are helpful, I’d like to see more advanced predictive recommendations and automated action plans that go beyond insights and make it easier to prioritize the most impactful opportunities. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush helps me tackle several challenges across SEO, content marketing, competitive research, and website performance management by bringing these capabilities together in a single platform. Rather than relying on multiple tools, I can do keyword research, track rankings, run technical audits, analyze competitors, and monitor content performance all in one place.

The platform’s UI/UX makes complex marketing data easier to interpret and act on. Its integrations with tools like Google Analytics and Google Search Console also help centralize information and cut down on manual reporting. Overall, the performance makes it easier to spot opportunities and issues quickly, so I can make faster, data-driven decisions.

From a pricing and ROI standpoint, consolidating multiple marketing functions into one platform saves time and reduces software costs. The onboarding resources, training materials, and support documentation have helped me adopt new features efficiently and improve team workflows. The AI and intelligence capabilities further speed up research, content planning, and optimization by surfacing insights that would otherwise take significant manual analysis.

As a result, I’m able to improve organic visibility, identify growth opportunities sooner, streamline marketing operations, and achieve better results with greater efficiency. Review collected by and hosted on G2.com.

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6/2/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

  

 ![Nikos T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikos T.")
NT

Nikos T.

SEO Specialist

Marketing and Advertising

Small-Business (50 or fewer emp.)

12/19/2025

"Intuitive and Efficient, But Geographical Limitations Exist"

4/5

What do you like best about Semrush?

I like using Semrush for keyword research and competitor analysis because it's really easy to use and the interface is amazing. I appreciate that the basics have stayed the same over the years, which means I can find my way around easily, with no hassle. The position tracking report is another feature I value, along with keyword research. Its initial setup was pretty straightforward too. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

SEMRush offers access to a number of databases, including major markets such as US, UK, AUS, etc. In addition to those, the plan allows users to select 2 extra additional databases at no cost, while the third addition is charged separately. Well, we are an agency based in Greece meaning that we need the GR database. Since the GR database is not included in the standard starting pack, we are effectively forced to use 1/2 available extra databases just to access our home market. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

I use Semrush for keyword research and competitor analysis, which allows me to spy on the competition and deliver data-driven suggestions to my clients. It's easy to use, and the interface is amazing, staying consistent so I can find my way around easily. Review collected by and hosted on G2.com.

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6/2/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

  

 ![Ciaran C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ciaran C.")
CC

Ciaran C.

Founder ProfileTree Web Design and Digital Marketing Agency

Information Technology and Services

Small-Business (50 or fewer emp.)

7/30/2014

"Excellent Keyword Research Tool"

4/5

What do you like best about Semrush?

Semrush is easy to use and its core features remain reliable and effective. The keyword research, competitive analysis and reporting tools are still the foundation of the platform, and they integrate well with the rest of our marketing stack, which makes day‑to‑day SEO work much smoother. I also like that Semrush is now adding AI and more advanced capabilities on top of those core tools, rather than replacing them, so it feels like a modern, evolving solution. Pricing across SEO tools keeps rising and Semrush is no exception, but by paying annually I can usually secure a reasonable deal each year, even if the overall trend is that these platforms are becoming more expensive. Semrush’s site audits and crawls are dependable and handle larger sites well, flagging a wide range of technical and on‑page issues that match what other SEOs expect to see from a serious audit tool. The keyword and traffic data are still estimates, like any third‑party tool, but they’re good enough to compare competitors, spot trends and find opportunities, especially when you sanity‑check important terms against Google Search Console or Ads data. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I’d like to see pricing become more sustainable. Like many users, I feel Semrush has become quite expensive and there are a lot of add‑ons and upsells on top of an already high base subscription. I pay annually and can usually negotiate a decent deal, but the overall trend across SEO tools is that costs keep rising, which makes it harder for smaller teams and freelancers to justify staying on long term. Review collected by and hosted on G2.com.

Recommendations to others considering Semrush:

Excellent keyword research and competition checker. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush helps us solve two big problems: choosing the right keywords and understanding what competitors are doing. It gives clear data on the terms our audience actually searches for and shows which pages currently rank, so we can prioritise topics that are realistic to win and likely to drive business leads. On the competitive side, the Organic Research and traffic tools make it easy to see where rival sites are getting visibility, which keywords they rely on, and where there are gaps we can target instead. That means our SEO and content plans are based on evidence rather than guesswork, and we can track whether we are closing the gap on key competitors over time. Review collected by and hosted on G2.com.

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6/2/2026
Current UserValidated ReviewerSource: Organic

  

 ![Jeff H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeff H.")
JH

Jeff H.

SEO Manager

Mid-Market (51-1000 emp.)

12/18/2025

"Powerful SEO Tool with Room for Improvement"

4/5

What do you like best about Semrush?

I use Semrush for SEO, specifically for finding and keeping track of relevant high volume keywords in our industry. I really like the overview of the SEO dashboard. I value position tracking the most, followed closely by the keyword magic tool. Both features help me dial in my SEO strategy by tracking the movement of keywords based on the success of my initiatives and conducting research to find new opportunities. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Domain overview. It would be amazing if it was easier to scrape keywords from competitor websites, and put them directly into your product, or run a comparison within the domain overview for what you rank vs them only. I would have liked some outside help from a Semrush associate but my request was not fulfilled. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

I use Semrush for finding and keeping track of relevant high volume keywords in our industry. Position tracking and the keyword magic tool are really helpful for refining my SEO strategy. Review collected by and hosted on G2.com.

Show More

6/1/2026
Current UserValidated ReviewerIncentivizedSource: Seller invite

  

 ![Will F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Will F.")
WF

Will F.

Consultant

Small-Business (50 or fewer emp.)

6/1/2026

"Comprehensive Website Visibility Tool with High Efficiency"

4/5

What do you like best about Semrush?

The site audits are very helpful, and I can run them as often as I need. They provide clear details on site performance issues during technical SEO audits, so I can drill down into the specific problems instead of guessing. I also like the integrations with Google Search Console and Google Analytics, which make it easier to connect the audit findings with my existing data. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The pricing feels high for small consultants and agencies. On top of that, trying to land on a reasonable cost using à la carte options ends up pushing the annual spend far beyond what you’d expect for similar products.

I also think the UI could be designed more with marketers in mind, rather than feeling like it was built primarily for engineers. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

It solves a couple problems:

1. It's solving a business visibility problem.

2. It helps me track the correct opportunities.

3. It provides intelligence when comparing business competitors.

4. It helps me measure performance against business strategies. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: Seller invite

## Questions about Semrush? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Semrush
](https://www.g2.com/products/semrush/discussions/new)

 ![Farrukh A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Farrukh A.")
FA

Farrukh Abdullah
•
Last activity 11 days ago

How are you using Semrush for entity clustering and semantic SEO (and GEO planning)?

1 Upvote

0

[
Join the conversation
](https://www.g2.com/discussions/how-are-you-using-semrush-for-entity-clustering-and-semantic-seo-and-geo-planning)

GU

Guest User
•
Last activity about 1 month ago

How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?

3 Upvotes

2

[
Join the conversation
](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities)

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](https://www.g2.com/products/semrush/discuss)

## Pricing Options

Pricing provided by Semrush.

### Pro

$139.94

Per Month

### Guru

$249.95

Per Month

### Business

$499.95

Per Month

[
View More Pricing Information
](https://www.g2.com/products/semrush/pricing)

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##### ##### Semrush Features

Metrics

Search Rank

Tools

Audience Insights

SEO Auditing & Monitoring

SEO Alerting

SEO Auditing

SEO Change Tracking

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Keyword Research

SERP Rank Tracking

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