--- title: Semrush Reviews meta_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 4018 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 4018 scale: '5' date_modified: '2026-07-21' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Semrush Reviews **Vendor:** Adobe **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 4,018 ## About Semrush Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. ## Semrush Pros & Cons **What users like:** - Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. (799 reviews) - Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. (781 reviews) - Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. (679 reviews) - Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. (656 reviews) - Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. (618 reviews) - SEO Tools (603 reviews) - Insights (543 reviews) - Analytics (542 reviews) - Competitor Analysis (478 reviews) - Rank Tracking (424 reviews) **What users dislike:** - Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. (507 reviews) - Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. (468 reviews) - Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. (414 reviews) - Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. (358 reviews) - Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. (304 reviews) - Users note the **limited features** in Semrush's free account, requiring payment for access to essential tools. (290 reviews) - Missing Features (226 reviews) - Expensive Pricing (186 reviews) - Plan Limitations (183 reviews) - Difficult Learning (181 reviews) ## Semrush Reviews ### 1. Enhances SEO with Cutting-Edge Features, But Pricey Add-Ons **Rating:** 4.0/5.0 stars **Reviewed by:** Sean H. | Head Of SEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Semrush?** I like that Semrush is easy to use and is always developing new features. The keywords tracking feature is especially helpful and has been a staple for years, efficiently keeping clients updated on their search result positions. The Answer Engine Optimization (AEO) tool is a new development that shows Semrush is ahead of the curve, enabling me to provide reliable client information. It's great to have answers within Semrush on how often clients appear as sources in results and the themes and search terms being used. The initial setup was very easy, with a smooth transfer of data from MOZ, resulting in minimal data loss for us and our clients. **What do you dislike about Semrush?** Lots of newer features are locked behind paywalls which isn't always clear. Brief generators and content optimization are currently locked behind a paywall. I have accidentally added this to my subscription after accepting a trial once and had to go through several customer service agents to try and get a refund, which was frustrating. **What problems is Semrush solving and how is that benefiting you?** Semrush helps me understand AI-based searches and client appearances in results. The AEO tool provides insights on client usage in searches, and keyword tracking keeps clients updated on their search positioning. ### 2. One platform, full-picture visibility **Rating:** 5.0/5.0 stars **Reviewed by:** Carly M. | Digital Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Semrush?** It gives you actionable clarity, not just data. It's one platform that gives full-picture visibility from SEO, paid search, competitor research, content, backlinks, and site health. It helps you know what's happening and what to do next. My account rep is usually quick to respond, and they have a built-in customer support chat feature that is helpful when you need quick answers. I use SemRush daily for all of my SEO initiatives. **What do you dislike about Semrush?** The built-in reporting, but most times the C-level doesn't need a data dump they need a high-level overview of what's working, and what's not working and what to do moving forward. **What problems is Semrush solving and how is that benefiting you?** It provides me all of the data I need from keywords and what exactly competitors are ranking for and where the opportunites live. It helps me fix technical SEO issues. It takes the guessing game out of so much when it comes to digital marketing and SEO. ### 3. Semrush is a powerful and user-friendly platform, but has room for improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Semrush?** Being able to easily analyse such a large set of traffic information across multiple categories is extremely helpful. **What do you dislike about Semrush?** Cancelling a subscription or downgrading users/features is a completely different story than adding them. There are extra steps and barriers in the way that really need to be removed. AI Intelligence is pushed quite a bit, but it usually lacks actual insights. **What problems is Semrush solving and how is that benefiting you?** It gives us a solid foundation for understanding the competitive landscape. We use it to track competitors, monitor traffic changes, and identify keyword gaps. It’s especially helpful for comparison analysis, and the results are usually very close to what we see in our internal data. ### 4. User-Friendly UI/UX, Cool AI Search, and Responsive Support **Rating:** 4.5/5.0 stars **Reviewed by:** Aditya B. | Digital Media Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Semrush?** The UI/UX of the platform is super user friendly and the recent AI in Search feature is pretty cool. The support team is easy to reach and pretty responsive. Some of the integrations with web development platforms are useful. **What do you dislike about Semrush?** The pricing is something I'd like to change and make it more affordable. **What problems is Semrush solving and how is that benefiting you?** Monitoring of the website health and reporting on techincal issues and fixes for my clients. ### 5. Comprehensive SEO Suite with Powerful Data and Research Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Konrad S. | Freelance Audio/Video/Lighting Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Semrush?** Great tools and great data that helps you know where your business website stands online and what steps to take to make it better. Full suit of SEO and GEO tools and location management to fully manage and succeed online. Competitor and keyword research is very in depth and has great filters and sorting features to help you compare and find the most important keywords and article topics to target. **What do you dislike about Semrush?** Every new feature or advanced feature requires you to pay more. So if you want the advertising tools or Location/maps tools, then you will have to pay more instead of just having it all under one subscription level. That is a plus if you only want the SEO tools, but at some point you will want the more advanced tools to take your business further. **What problems is Semrush solving and how is that benefiting you?** SEMRush gives me a full suit of tools and analytics to monitor where our business and competitors businesses are being found online and help me find the errors or bad links that are hurting our site. ### 6. Your All-in-One Digital Marketing Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Samer T. | Lead Product Designer & Developer, Fine Art, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2025 **What do you like best about Semrush?** Semrush is a must-have tool for digital marketers, SEO professionals, and businesses looking to stay ahead of the competition. More than just a keyword research tool, it provides deep insights into competitor strategies, site audits, content marketing, and PPC analysis. Its SEO toolkit is one of its strongest features, offering precise keyword tracking, backlink analysis, and on-page optimization recommendations to boost search rankings. The competitive analysis tools help businesses track industry trends, study competitor traffic, and refine their marketing strategies. For content creators, tools like the SEO Writing Assistant and Topic Research Tool help craft optimized, audience-friendly content. Meanwhile, the Social Media Toolkit simplifies campaign management and performance tracking across platforms. With an intuitive interface and data-driven insights, Semrush is a powerful platform for businesses of all sizes, from startups to enterprises. If digital growth is your priority, this tool delivers measurable results. Highly recommended for those who want to stay competitive in an ever-changing digital world. **What do you dislike about Semrush?** I find Semrush to be a bit overwhelming for beginners, as its vast features can sometimes be hard to navigate without a steep learning curve. **What problems is Semrush solving and how is that benefiting you?** Semrush helps solve the challenges of SEO, competitive analysis, and content optimization by providing insights into keyword performance, backlink strategies, and traffic trends. It benefits me by streamlining SEO efforts, improving content strategies, and helping track competitors’ moves, ultimately enhancing visibility and performance in search engines. ### 7. Fast, Reliable Data That Supercharges SEO Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Avinash B. | Search Engine Optimization Specialist, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 29, 2025 **What do you like best about Semrush?** I appreciate how Srmrush provides fast and reliable data, which helps me strategize my marketing SEO campaigns and Answer Engine optimization. It allows me to analyze competitors and SERP positions, enabling me to create more accurate, data-driven content. **What do you dislike about Semrush?** At the moment, I am unable to remove the 'answer my engine' prompts from the prompt tracking tool, even though these prompts or keywords are not relevant to my services. The tool should provide more flexibility, allowing me to better optimize and track only the prompts and keywords that are actually relevant to my users in AEO. **What problems is Semrush solving and how is that benefiting you?** This tool has been instrumental in helping us tackle our challenges with keyword tracking and competitor analysis. It also supports us in building structures that enhance our visibility and enable us to capture a larger share of the market on LLM tools and SERP. ### 8. Stellar Performance, Intuitive UI, and Powerful Competitor Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Klint B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like the variety of features, competitor insights, all the data aggregation integrations, the UI is intuitive and easy, and overall, the performance of the software is stellar. **What do you dislike about Semrush?** Honestly, not much aside from the pricing tiers. And now that it was acquired by Adobe, I'm sure it'll increase. **What problems is Semrush solving and how is that benefiting you?** It's helping me give deeper insights for my clients and improving the quality of my recommendations to them as well. ### 9. Semrush’s All-in-One SEO Suite Makes Campaign Planning Truly Actionable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2026 **What do you like best about Semrush?** What I like most about Semrush is how comprehensive the platform is. It pulls SEO, keyword research, competitor analysis, content optimization, and even paid advertising insights into one place. Instead of juggling multiple tools, I can review organic rankings, backlink data, and competitive positioning from a single dashboard. The keyword research and competitor analysis tools are especially valuable to me. Being able to quickly spot keyword gaps, monitor ranking changes, and see what competitors are ranking for makes campaign planning far more strategic. Overall, it helps me turn data into clear, actionable next steps rather than leaving me with reports that don’t translate into decisions. **What do you dislike about Semrush?** One thing I dislike about Semrush is that it can feel overwhelming at times. With so many features and data points, it takes a while to understand where everything is and how to use the platform efficiently. It’s also on the pricier side, especially if you need access for multiple users or want more advanced features. Some of the deeper, more in-depth tools are locked behind higher-tier plans, and the costs can add up quickly. Lastly, while the data is generally robust, I’ve noticed occasional discrepancies in keyword volume or traffic estimates, which means I sometimes have to cross-check with other sources. **What problems is Semrush solving and how is that benefiting you?** Semrush addresses the problem of fragmented marketing data by combining keyword research, competitor insights, rank tracking, and site audits in a single platform. For me, this makes my strategy more data-driven and efficient. I can quickly spot opportunities, resolve SEO issues, monitor performance, and fine-tune campaigns without having to juggle multiple tools—saving time and helping me achieve better results. ### 10. Semrush are now just a bunch of scammers. **Rating:** 0.0/5.0 stars **Reviewed by:** Alp A. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Semrush?** nothing at all. terrible product and customer service. **What do you dislike about Semrush?** We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing. eg. Position Tracking tool - our most importantly used tool. volume for a keyword in Google Keyword Planner set to same location is showing a volume of 590 and in semrush its a flat 0. Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics look like garbage in position tracking, when infact they're booming. I raised this issue with their support just after my renewal, they stretched the responses out for 2 weeks after multiple follow up attempts and then wont refund me my 5k renewal because it's now outside the strict 7 day refund period. However the issue was raised literally two days after the renewal where i mentioned im giving them the opportunity to resolve and update all my campaigns first before i ask for a refund. I did the right thing - they want to scam me. Semrush in my eyes now is just a scam. Stay away. There are much better tools out there and weve moved off and will never look back and have only but the worst to say about semrush like most the other reviews on here. **What problems is Semrush solving and how is that benefiting you?** none. ### 11. All-in-One SEO Powerhouse with Accurate Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Sunil K. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Semrush?** Semrush brings all the essential SEO tools together—keyword research, competitor analysis, site audits, and backlink tracking. It gives clear insights into what our competitors are ranking for and where we can improve. I really like the data accuracy and how easy it is to spot new growth opportunities for search visibility and traffic. **What do you dislike about Semrush?** Semrush can get expensive, especially if you need multiple features or projects. Some reports feel overwhelming at first because of the sheer amount of data. Also, the learning curve is a bit steep for beginners, and certain insights require careful interpretation rather than being immediately actionable. **What problems is Semrush solving and how is that benefiting you?** Semrush helps us identify SEO opportunities and track website performance without guessing. It solves problems like finding the right keywords, analyzing competitors, and spotting technical SEO issues. This allows us to optimize content, improve search rankings, and drive more targeted traffic. Overall, it saves time, helps make data-driven decisions, and boosts our online visibility. ### 12. Quick Bulk Keyword Research, But Key Features Are Locked Behind Top Plans **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like the Keyword Strategy Builder because it's quick and easy to find bulk keywords I can use to inform my work for my clients. **What do you dislike about Semrush?** I think it's a bit annoying that there are so many features you can't use unless you're paying for the top packages. I'm a copywriter, so I don't necessarily need all the bells and whistles, but I do need certain features that help me create keyword strategies for websites that I'm writing for my clients. **What problems is Semrush solving and how is that benefiting you?** I definitely like the keyword tools and the competitor comparisons so I can see where my strategy is lacking and what others are doing instead. ### 13. Elevates SEO Monitoring with Ease (Even if you're not a website designer or IT person) **Rating:** 5.0/5.0 stars **Reviewed by:** Ginger H. | Clinical Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Semrush?** I absolutely love SEM Rush. It’s been a real game changer for updating our website with SEO and AIO in mind. The platform is easy to use, and it’s genuinely helped our team stay accountable while also being adaptable as we make changes. Overall, it’s a really useful product :) **What do you dislike about Semrush?** I think Semrush could be a bit easier to get started with and more user-friendly overall. It takes a little time to get acclimated to the interface. **What problems is Semrush solving and how is that benefiting you?** Our SEO has improved significantly, and our customer experience has gotten better as well. I care about both, and I find Semrush to be a great tool for strengthening them. I tired several other programs prior to Semrush and honestly cancelled them because I am not technically savvy enough. They were too hard to set up. Semrush is a good balance between a product that most people can use and at an affordable price. ### 14. Useful for Local Businesses, but Learning Curve Present **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Semrush?** I find the local toolkit in Semrush to be user-friendly, which is great because I'm not super tech-savvy. The AI support and scheduling options for GBP posts make it an easy task. I can request help writing a post, add photos, and schedule everything in one tool. I think small local businesses could really benefit from the Local Toolkit. **What do you dislike about Semrush?** I tried using other SEO and content writing toolkits, but I did not really understand what I was doing. I am not a marketing expert. The initial setup was not intuitive for someone with no marketing experience. There's been a lot of trial and error. I had to ask my rep for help. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for updating listings in one place, scheduling GBP posts, and gaining AI support. It helps me understand map pack performance and makes tasks easy, even for someone not tech-savvy. ### 15. A key tool for any business looking to improve their SERP visibility and brand mentions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Semrush?** Easy-to-navigate interface, with the most important data readily available on the first dashboard. Being able to measure website performance on SERPs is a major win, especially with the addition of AI overviews and brand mention tracking. **What do you dislike about Semrush?** The larger packages come with a hefty price tag, even though you may need them for bigger websites or a larger set of sites. I also find that I only use it about 4–5 times a month, but I’m still paying the full price. **What problems is Semrush solving and how is that benefiting you?** It gives users a helpful glimpse into keyword research (volume, average CPC, etc.), and lately the AI brand-mention feature has been decent as well. ### 16. Easy to Use with Responsive Support **Rating:** 4.0/5.0 stars **Reviewed by:** Brittany S. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** Very easy to use and when I had questions, a rep was quick to respond and we had a video call to walk through options. **What do you dislike about Semrush?** It's expensive. I can see how it would be very worthwhile for a company with a younger demographic, but ours is much older and seems expensive to reach them. **What problems is Semrush solving and how is that benefiting you?** Semrush mainly helped me with prompts and scheduling SM posts across platforms. ### 17. Local SEO Excellence with Comprehensive Features **Rating:** 5.0/5.0 stars **Reviewed by:** Dan J. | Founder / Brand Sherpa, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2026 **What do you like best about Semrush?** I use Semrush mainly for Local SEO, and it makes managing local listings and tracking local keyword rankings much easier. The Local SEO tool allows me to manage and sync all my listings from one place, which saves a huge amount of time. The all-in-one nature of the platform is fantastic, especially the Local SEO toolkit. The listing management feature is a real time-saver, and the local rank tracker gives me clear insights into how my business is performing in local search. I love the intuitive dashboard which makes it easy to get a quick snapshot of my SEO health. The data provided is accurate and actionable. The keyword research tools are very effective for finding the best local search terms to target, and the competitor analysis feature helps me understand what my local competitors are doing. Everything integrates really well together, making it an efficient tool for managing my local online presence. **What do you dislike about Semrush?** Honestly, the pricing can be a bit steep for smaller businesses, and the sheer number of features can feel overwhelming at first. There is definitely a learning curve when you first start out. **What problems is Semrush solving and how is that benefiting you?** Semrush solves key problems for me by keeping business listings consistent across directories, saving time with its one-place management, and helping me focus on the right local keywords to improve my local search visibility. ### 18. Powerful Website Insights and Keyword Research with Semrush **Rating:** 4.0/5.0 stars **Reviewed by:** Ethan M. | Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Semrush?** I appreciate that Semrush provides a range of insights into the performance of a website. I especially benefit from the SEO resources that enable me to identify potential keywords to target as well as how my websites, and the websites of my competitors, are performing. I also find Semrush's insights into how to optimize our website to be clear and easy to follow. **What do you dislike about Semrush?** As I primarily use Semrush for SEO optimization, I would prefer if Semrush had more robust SEO tools, such as BrightEdge. **What problems is Semrush solving and how is that benefiting you?** Semrush helps us identify how our website is performing, how we can optimize pages, and identify new keywords we can target. In addition, Semrush also helps us to identify how to optimize the performance of our website in easy-to-follow instructions. ### 19. Easy, Intuitive UI with Amazing SEO Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Simone T. | Fractional Head of Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The UI is easy and intuitive, the data is useful, and the SEO tools are amazing. **What do you dislike about Semrush?** The price feels high just to be able to use the API. I’d be willing to pay a slightly higher price if it also included ads and local SEO, rather than having to pay for three different tools that right now I can’t afford. **What problems is Semrush solving and how is that benefiting you?** The entire SEO strategy and optimization ### 20. Semrush Provides Extensive SEO and AEO Data **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew F. | Web Project Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Semrush?** Semrush is good when it comes to tracking website data and allowing teams to make right pivoting decisions for their websites. **What do you dislike about Semrush?** A lot of improvement on semrush ui since i last reviewed. But still some menus are difficult to find, or behind paywalls for more features. **What problems is Semrush solving and how is that benefiting you?** Semrush has been able to solve discrepencies in traffic data, weaknesses, and strengths. track pages that are not working etc. ### 21. Comprehensive SEO Tool with Room for Cost Adjustment **Rating:** 4.5/5.0 stars **Reviewed by:** Arjun G. | Customer Support Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Semrush?** I really like the Keyword Magic Tool in Semrush because it's incredibly powerful for finding keyword ideas related to broad terms like “sugar management” or “control sugar naturally.” It helps me plan content for janayush.com effortlessly by organizing thousands of related keyword ideas with search volume, trends, difficulty scores, and SERP features. The Domain Overview Dashboard is another feature I love, as it provides a complete snapshot of any competitor’s organic traffic, paid strategy, top keywords, and backlink profile, giving me an X-ray vision into their entire digital strategy. Position Tracking is my daily go-to for tracking our rankings in the sugar management and natural wellness space with easy-to-understand visual graphs. The Content Analyzer and SEO Writing Assistant tools help create content that's optimized for search with real-time recommendations. Plus, the overall UI/UX of Semrush is great because it packs a massive amount of data into an interface that's logically organized, visually clean, and easy to navigate even for someone who's not a full-time SEO specialist. Semrush gives me the confidence that our digital decisions are backed by solid data rather than assumptions. **What do you dislike about Semrush?** While I’m a big fan of Semrush overall, there are a few areas where I think they could improve: Pricing for Startups & Small Teams — This is my biggest pain point. As a growing company based in India, the pricing feels steep, especially when you’re just starting out. The jump from the Pro plan to Guru or Business is significant. I wish they had more flexible pricing tiers or a startup-friendly plan with access to core features at a lower cost. For markets like India where the purchasing power is different, regional pricing would be a game changer. Learning Curve for New Users — Semrush is packed with features, which is great, but it can feel overwhelming for someone using it for the first time. When I first started using it for janayush.com, it took me a good couple of weeks to figure out which tools were most relevant to my needs. A more guided onboarding experience or role-based dashboards (like a “CEO view” vs “SEO specialist view”) would really help. Local SEO for Indian Markets — The local SEO data for Tier 2 and Tier 3 cities in India could be more robust. Since our product Sug-Rodhi targets a wide Indian audience, I sometimes find the local keyword data and search volume estimates for smaller Indian cities to be limited or less accurate compared to US or European markets. Report Customization — While the reports look professional, customizing them to match our brand or include only the specific metrics I want to share with my team could be smoother. The current process feels a bit rigid and time-consuming. Mobile Experience — I’m often on the go, and the mobile browser experience isn’t as smooth as the desktop version. A dedicated, fully functional mobile app would make a huge difference for busy founders like me who need quick data access anytime. These are not dealbreakers by any means — Semrush is still my go-to platform. But addressing these would make it even more powerful, especially for users in emerging markets. **What problems is Semrush solving and how is that benefiting you?** Semrush eliminates guesswork in SEO by showing search volumes and competitor gaps, helps understand competitors' strategies, flags technical SEO issues, and consolidates multiple tools to save time and money. It aids in keyword research, site audits, backlinks, and content strategy. ### 22. Powerful Keyword Tracking, But Pricing Feels Nickel-and-Diming **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Keyword tracking and auditing are what I rely on most. The ability to clearly outline errors and help me position myself for the week ahead is golden. **What do you dislike about Semrush?** Semrush is very expensive and nickel-and-dimes you to death to do a lot of what other platforms provide for a more budget-friendly price. I stick with Semrush because I know the platform, but I have almost left several times **What problems is Semrush solving and how is that benefiting you?** I have been working on a huge silo project. The ability to tag and track things individually helps me understand the impact my project is having as a whole vs. only the parent page and children pages. ### 23. User-Friendly Interface with Powerful SEO Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I find Semrush's interface to be user-friendly. It's easy to filter dates for historic analyses and a lot of different features that can help you better understand the different facets of your SEO. **What do you dislike about Semrush?** While not really a "dislike" about Semrush, it can get challenging with any tool to verify the data and ensure consistency across all the different tools you're using. **What problems is Semrush solving and how is that benefiting you?** Semrush helps identify content opportunities for organic SEO, which is one way I've found it to be helpful in my line of work. It also identifies SEO issues (whether technical or content related) in a way that makes it easy to action. ### 24. Comprehensive SEO Tool with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Rajeev J. | Search Engine Optimization Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that with Semrush, everything is in one place, so there's no need to jump between different tools for SEO audits, keyword research, backlink analysis, and competitor analysis. It's all accessible through Semrush. Plus, it's easy to use. **What do you dislike about Semrush?** A few things I want Semrush to improve: pricing is high, limit on plans, data isn't always accurate. **What problems is Semrush solving and how is that benefiting you?** Semrush helps me solve problems like low website traffic, not knowing competitor strategy, poor SEO performance, weak content, and lack of backlinks. I love that everything is in one place, so I don't need to jump between different tools for SEO audits, keyword research, and more. ### 25. A Powerful Tool for SEO, Social Media, and Competitive Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** chris . | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Semrush?** SEMrush has proven to be extremely valuable for improving our SEO strategy, tracking social media, and conducting competitive analysis. The platform was straightforward to implement and fit seamlessly into our existing workflows, which made getting started easy. I’m able to perform SEO keyword searches and utilize my monthly credits without concern about running out, even when I generate detailed reports. The suite of tools, ranging from keyword research to domain audits, is always accessible and provides reliable insights that help keep our campaigns on course. I use SEMrush at least once a week, and there are weeks when I rely on it several times a day. I never have to worry about exhausting my credits during use. So far, I haven’t needed to contact Customer Support, which I take as a positive sign. **What do you dislike about Semrush?** While SEMrush is undeniably a powerful tool, it does not function as a complete all-in-one platform. Several important features, like YouTube keyword analytics and access to historical domain data, are only available through additional paid upgrades. For instance, if you want to use YouTube keyword insights or review historical domain information, you need to subscribe to the 'Guru' plan or a higher tier. Although SEMrush remains highly effective even without these extras, these particular features are essential for maintaining a competitive edge. The added expense can make it challenging to take full advantage of everything the platform has to offer. **What problems is Semrush solving and how is that benefiting you?** SEMrush has addressed several important challenges for our team, especially in the areas of competitive analysis, keyword research, and monitoring our SEO and social media performance. With its comprehensive insights into competitor strategies, SEMrush enables us to uncover new opportunities and keep pace with industry trends. The platform’s powerful keyword research and ranking tracking tools have allowed us to sharpen our SEO approach, making sure we focus on the most effective terms. Additionally, the capability to assess social media performance has supported us in optimizing our content strategy. In summary, SEMrush has made our workflows more efficient, saving us valuable time and equipping us with the data necessary to make well-informed decisions and achieve tangible results. ### 26. Quick, Easy Info Access and Smooth Site Integration **Rating:** 4.0/5.0 stars **Reviewed by:** Angie H. | Website Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** It's quick and easy to find the information you need. It is easy to intergrate with the site/sites you are working on. **What do you dislike about Semrush?** It is expensive, and there are too many parts that all cost extra money. The new AI tools are very expensive. **What problems is Semrush solving and how is that benefiting you?** We use it primarily for SEO. We can identify ranking drops, complete keyword research, and review our content in one place. ### 27. Powerful and Informative, but Too Costly and Time-Consuming to Master **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** SEMrush alerts me to big changes on my site. Very informative. UI Is excellent. Integrates seamlessly with other software. No issue with performance. Cost it quite high for ROI. Follow up support and on boarding is great. AI is available but at further costs. **What do you dislike about Semrush?** Cost. How difficult it is to master. You can see the benefits, but I don't have the time to master. More help would be good. **What problems is Semrush solving and how is that benefiting you?** It gives me an idea of how our site is going. I just don't have time to use it and to fit it in my workflow. It needs to function on it's own. ### 28. Great for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Mohamed s. | seo manger, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2026 **What do you like best about Semrush?** Ease of Use – 5/5 The platform is extremely user-friendly. The interface is clean, intuitive, and well-organized, making it easy for anyone to start using it without a steep learning curve. Ease of Implementation – 5/5 The setup and implementation process was smooth and straightforward. Everything was configured quickly without unnecessary complexity. Customer Support – 5/5 The support team is professional, responsive, and genuinely helpful. They focus on resolving issues completely rather than providing generic responses. Frequency of Use – 5/5 Due to its efficiency and wide range of features, it has become an essential part of our daily workflow. Number of Features – 5/5 The platform offers a comprehensive set of features that cover a wide variety of needs, with continuous improvements and updates. Ease of Integration – 5/5 Integration with other tools and systems was seamless and required minimal technical effort. **What do you dislike about Semrush?** the cost................................ **What problems is Semrush solving and how is that benefiting you?** all date of seo ### 29. Quick, Helpful Support and Insightful In-System Information **Rating:** 4.5/5.0 stars **Reviewed by:** Huw D. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2026 **What do you like best about Semrush?** The technical support is consistently quick and helpful. The information provided within the system has been incredibly useful and has helped drive strategy. **What do you dislike about Semrush?** The challenge of statistics when it comes to reliable website visitor numbers is often not accurate. Remembering that this is a guide is crucial. **What problems is Semrush solving and how is that benefiting you?** SEM Rush allows me to see the quality of our websites and understand how we need to make them better, particularly when it comes to on-site SEO work. ### 30. Comprehensive SEO Tool with AI Innovations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Semrush?** I have been using Semrush for the past 7-8 years, and it remains an amazing tool for anyone passionate about SEO. It significantly assists me with competitor and market research, effectively planning keywords and content clusters which are crucial for my SEO strategy. The recently added AI toolkit has notably enhanced my visibility on AI search platforms, making it a valuable addition. I particularly like the comprehensive keyword research capabilities and the enhanced brand visibility features that Semrush offers. Overall, it's a powerful tool that can operate like an entire team, making it indispensable for my daily operations. Additionally, setting up Semrush was straightforward and easy for me to use, which further highlights its user-friendly design. Its integration with other tools like GSC and GA4 enhances my analytical workflow, making Semrush a crucial part of my toolkit. **What do you dislike about Semrush?** I find that the AI visibility feature in Semrush is still quite new, and some features are marked as coming soon, which suggests they are not yet available for use. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for SEO planning and execution, which helps with competitor and market research, keyword planning, content clustering, and AI visibility. It serves as a comprehensive tool, akin to a whole team, improving visibility in AI search. ### 31. Semrush’s Audits and AI Search Assistance Deliver Real Value **Rating:** 4.5/5.0 stars **Reviewed by:** Madison T. | Ecommerce Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** There are so many different functionalities within Semrush that we have found to be extremely useful for improving our online business, especially the audits and the AI search assistance **What do you dislike about Semrush?** It would be nice to have a dedicated account manager instead of just helpdesk chats **What problems is Semrush solving and how is that benefiting you?** SEO related issues, ranking tools, things we are doing incorrectly with indexing and URLs that we otherwise would not know ### 32. Clean, Easy-to-Navigate Dashboard for Essential SEO Research **Rating:** 4.5/5.0 stars **Reviewed by:** Fernando G. | Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I think the dashboard is really clean and easy to navigate and the information you are able to find is really important for any SEO research you maybe doing. **What do you dislike about Semrush?** I can't think of anything I dislike about Semrush. **What problems is Semrush solving and how is that benefiting you?** I use Semrush as a digital marketer and it allows me to see how good or bad websites are performing on the SEO side of things ### 33. Couldn't work without SEMrush **Rating:** 4.0/5.0 stars **Reviewed by:** Allie F. | Content Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Semrush?** I use SEMrush almost every day for keyword, organic, and competitor research. Once you learn how to use it, it’s straightforward to manage and get the most out of. **What do you dislike about Semrush?** What SEMrush is missing are social media analytics and more in-depth posting capabilities. **What problems is Semrush solving and how is that benefiting you?** SEMrush helps me tackle my SEO research challenges by providing useful keyword insights and competitive analysis. Also has helpful AI visibility metrics. ### 34. Helpful Campaign Email Updates Keep Me Informed **Rating:** 4.0/5.0 stars **Reviewed by:** Jadah D. | Owner - Digital Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2026 **What do you like best about Semrush?** The email updates on how my campaigns are going. **What do you dislike about Semrush?** The pricing is super high for a small agency. Sometimes it seems like I’m paying for features that aren’t necessary for my business. **What problems is Semrush solving and how is that benefiting you?** Reporting and tracking are essential. Being able to see how my clients are doing with AI is imperative. ### 35. Semrush is one of the most complete SEO and digital marketing platforms, saving me hours every week. **Rating:** 4.5/5.0 stars **Reviewed by:** Aniket K. | Senior Management Consultant - Digital (AI) Marketing, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2025 **What do you like best about Semrush?** What I appreciate most about Semrush is how effortlessly it integrates into my daily SEO routine. Despite offering a vast array of features, the platform remains very user-friendly. Tasks like keyword research, competitor analysis, and site audits are all straightforward and can be completed quickly. Having so many features consolidated in one place saves me a significant amount of time, as I no longer need to juggle multiple tools. The integration with GA4, GSC, and other marketing platforms is seamless, which makes reporting and tracking much simpler. I also value the responsive customer support and the frequent product updates that continually enhance the experience. Semrush has become an indispensable part of my workflow, providing reliable and actionable insights that I rely on almost every day. **What do you dislike about Semrush?** The only downside I experience is occasional variation in keyword volumes across regions and the need for more API flexibility. However, these are minor compared to the overall capabilities. **What problems is Semrush solving and how is that benefiting you?** Semrush solves the challenge of managing multiple SEO and digital marketing tasks across different tools. It centralizes keyword research, competitor analysis, technical audits, rank tracking, and content optimization in one platform. This saves time, improves accuracy, and gives me a complete view of performance without switching systems. As a result, I can make faster, data-driven decisions and deliver more effective SEO strategies for my projects and clients. ### 36. Clean Interface, Powerful Search Data, and Effortless Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I love the search data it provides—it really helps me plan out campaigns. The integrations also make it really easy to use on a regular basis without having to go back and forth on different platforms. The interface is also really clean and the performance around the data has been great. **What do you dislike about Semrush?** Sometimes the data isn’t 100% thorough. When it comes to traffic data, smaller sites in particular may not always be very accurate. **What problems is Semrush solving and how is that benefiting you?** It is helping us gain more data to make informed decisions around new campaigns we are spinning up, and also refining existing campaigns to make them perform better. ### 37. Powerful Competitive Insights for a Breadth of Analyses **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** It's extremely helpful for running large analyses to uncover areas of opportunities for clients and prospects - the competitive data & ranking insights, along with content gaps, opportunities and historical data really help **What do you dislike about Semrush?** Sometimes the limits on data or speed for the tool are limited, meaning I can't finish something quickly or have to come back to it. Its a little bit expensive but overall it still is adding value. I wish AI tracking was native. **What problems is Semrush solving and how is that benefiting you?** Its one of our primary tools for prospect research and uncovering areas of opportunity - we get insights quicker across a broader set of clients ### 38. Awesome Performance, Seamless Integration, and Powerful SEO Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Jaitto-Jeffrey E. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Performance and integration is awesome. Love the fact that they have lots of tools for SEO. **What do you dislike about Semrush?** Looks complex for a beginner. The extremely most annoying is the pricing that they add without notifying or allowing you to test. **What problems is Semrush solving and how is that benefiting you?** The SEO-related features are great—especially the keyword tools and the site audit. They’re really useful and provide a quick, clear insight into overall website performance. ### 39. Comprehensive Keyword Research and Position Tracking, Promising AI Sentiment Tracking **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Pretty comprehensive set of search and analysis tools. We use it a lot for keyword research and domain overviews to verify whether content has a chance at suceeding. We've also been trying its AI toolset for tracking sentiment. **What do you dislike about Semrush?** It's a little difficult to set up AI visibility reporting so that it always discusses our domain. I seem to have to search for it anew each time. **What problems is Semrush solving and how is that benefiting you?** Semrush is one of our main tools for SEO and GEO evaluation. We used to use more specialized tools for keyword and position tracking, but now we have that in one interface with Semrush. ### 40. All Our Location Reviews in One Place—A Huge Time-Saver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like the review feature where it aggregates all of the reviews from our 28+ locations and I can see everything in one place. **What do you dislike about Semrush?** I wish the Geo-map rank feature had more information. It feels pretty limited in that it just shows the number and not additional keywords or suggestions on how you can increase your rank directly next to it. **What problems is Semrush solving and how is that benefiting you?** Semrush solves listing management accuracy, review aggregation and makes it easy to manage marketing in one place. It saves a lot of time from creating manual spreadsheets and has nice reporting tools to be able to make quick decisions. ### 41. Fun, Insightful Data Views with Helpful Videos **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Semrush?** It has multiple ways to display data and also has helpful videos. It is pretty fun to play around with and find useful information **What do you dislike about Semrush?** Sometimes there is too much data seemingly crammed into the interface. It would be nice to be able to have a bit more customization of what displays, maybe a toggle on and off button for different sections **What problems is Semrush solving and how is that benefiting you?** It is helping us with a large website integration and figuring out what keywords are now missing from the new site. It also helps us do competitive analysis on our top competitors and how we can improve ### 42. Robust, Insightful Reporting with Powerful Add-Ons **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The interface has a robust display and is easy to make insights quickly. The automated reports are a great way to share information with stakeholders. Add-ons, while they increase the incremental cost nominally, add significantly to the performance of the software. **What do you dislike about Semrush?** The incremental cost for additional reporting and features is cumbersome and expensive. Support is often great, but when it's not, it's terrible. **What problems is Semrush solving and how is that benefiting you?** Semrush gives me actionable data for our marketing strategies across our business and brands. It helps keep an eye on our competitors so we can continue leading our market as AI causes foundational shifts in our industry. ### 43. SEMRush Is Essential for Competitive Research, SEO, and Social Scheduling **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** We use SEMRush in pretty much every aspect of what we do. It helps us immensely with competitive research, keyword SEO, and we even use the social scheduler to manage out social posts. **What do you dislike about Semrush?** I would say that the user experience is, at times, confusing. The huge amount of features and ability that SEMRush has makes it overwhelming sometimes so it forces me to keep to just the few things I do know how to use rather than being more intuitive with how things work so that I would be able to find or learn things organically. **What problems is Semrush solving and how is that benefiting you?** SEO and competitor analysis ### 44. Quick, Convenient Metrics at Your Fingertips with Semrush **Rating:** 4.0/5.0 stars **Reviewed by:** Ryan H. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that there are so many different metrics at your fingertips. It's quick and convenient to see where you're succeeding and where there are gaps. **What do you dislike about Semrush?** I feel Semrush leans a bit too much on Google vs other platforms like YouTube or Reddit. **What problems is Semrush solving and how is that benefiting you?** I can easily see what keywords within the industry we are underperforming, and attack those keywords to boost SEO. ### 45. Powerful All-in-One Marketing Platform for SEO, PPC, Content, and Social **Rating:** 5.0/5.0 stars **Reviewed by:** Archie W. | Senior Digital Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** All-in-one nature — SEO, PPC, content marketing, social media, and site auditing in a single platform. **What do you dislike about Semrush?** Steep learning curve — the sheer number of features can feel overwhelming, especially for beginners. **What problems is Semrush solving and how is that benefiting you?** Semrush is a comprehensive SEO suite with best-in-class keyword and competitor research. There's a learning curve and the price is steep, but once you're up and running it delivers real results. ### 46. Highly Helpful for Technical SEO and Fixing Key Site Issues **Rating:** 5.0/5.0 stars **Reviewed by:** Matt W. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Very helpful from a technical SEO perspective, especially for understanding and addressing key site issues. **What do you dislike about Semrush?** The UI/UX leaves something to be desired. At times, it can be difficult to navigate and find what I’m looking for. **What problems is Semrush solving and how is that benefiting you?** It’s a great catch-all for everything SEO and now GEO, too. I really like the new AI-integrated features and how they fit into the overall experience. ### 47. Great Insights and Tips, But Key Features Feel Locked Behind the Subscription **Rating:** 3.0/5.0 stars **Reviewed by:** Traci B. | Regional Media and Digital Marketing Manager Consumer Goods, UKI & MEA, Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Having access to insights at my fingertips and being able to understand performance of our competitors, and receive tips for how to improve **What do you dislike about Semrush?** A lot of the new bells and whistles are always outside of our subscription, and trying to request an extended licence isn't possible, so feels like we are falling behind **What problems is Semrush solving and how is that benefiting you?** Visibility of our own performance and of our competitors ### 48. Keyword Magic Tool: Essential Insights for Smarter Product Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Eren K. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Semrush?** Keyword Magic Tool truly lives up to its name. It assists me in various ways, offering not just straightforward information about which keywords attract the most traffic, but also delivering in-depth insights into competition and customer behavior. I even rely on it to decide which new products to introduce to my online store and which ones to remove. **What do you dislike about Semrush?** The Learning Curve: With such a large toolkit, the interface often appears cluttered, making it challenging for new team members to quickly locate specific reports. It usually takes some time for them to become familiar with where everything is found. **What problems is Semrush solving and how is that benefiting you?** I am addressing the challenge of 'product guesswork.' Semrush offers solid data that reveals exactly what our audience is searching for and clarifies whether their intent is to make a purchase or simply gather information. As a result, my product strategy has become fully data-driven. ### 49. Boosts Keyword Visibility with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that Semrush is very easy to use and it's very responsive. I also appreciate the daily updates on search rankings, which is a big plus. **What do you dislike about Semrush?** There's been a change in the way Semrush tracks keyword rankings over the last year or so, where a number of different websites can be attributed with the number one ranking. This makes it tricky to explain to clients whether they're actually ranking number one or if it's their competitor. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to track my clients' search visibility for their chosen keywords and perform audits to maximize their overall search visibility. ### 50. Love SEM Rush, Small Changes Could Make It Better **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Medical Devices | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like having access to all the information I can get. I also appreciate the new features, including the content suggestions, as well as the classic features too. **What do you dislike about Semrush?** I understand that you have to sell, but I don’t like how it feels like everything is being framed as a selling point. That’s especially true with the new AI features, because we all know AI metrics still aren’t clearly defined, and the space is continuing to grow and change. **What problems is Semrush solving and how is that benefiting you?** It is solving the ability to understand what our consumers want. It is especially helpful to me in the b2b space. ## Semrush Discussions - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) - 3 comments, 2 upvotes - [how do i make schemma marup on with stars review on israrely prep result?](https://www.g2.com/discussions/how-do-i-make-schemma-marup-on-with-stars-review-on-israrely-prep-result) - 1 comment, 2 upvotes - [? INTO](https://www.g2.com/discussions/into) - 1 comment, 1 upvote - [Best way to do Backlink Analysis](https://www.g2.com/discussions/best-way-to-do-backlink-analysis) - 2 comments, 1 upvote - [View Semrush pricing details and edition comparison](https://www.g2.com/products/semrush/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+02%3A27%3A09+-0500&secure%5Bsession_id%5D=6f21e026-3057-41cb-97e4-177bbd20c596&secure%5Btoken%5D=c8598d3f64ee575a15bcad3d784e4b4e24f54f7711a3534d29986a6258c68eee&format=llm_user) ## Semrush Integrations - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [AgencyPlatform](https://www.g2.com/products/agencyplatform/reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/claude-code/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [CodeRabbit](https://www.g2.com/products/coderabbit/reviews) - [Codex](https://www.g2.com/products/openai-codex/reviews) - [Cursor](https://www.g2.com/products/cursor/reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Gamma AI](https://www.g2.com/products/gamma-ai/reviews) - [Gauge](https://www.g2.com/products/gauge-gauge/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Drive & Docs for Confluence](https://www.g2.com/products/google-drive-docs-for-confluence/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - 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[Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) - [SEO Spider](https://www.g2.com/products/seo-spider/reviews) - [SEO WRITING](https://www.g2.com/products/seo-writing/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [SISTRIX](https://www.g2.com/products/sistrix/reviews) - [Sitebulb](https://www.g2.com/products/sitebulb/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [STAT Search Analytics](https://www.g2.com/products/stat-search-analytics/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) - [Swydo](https://www.g2.com/products/swydo/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Wix](https://www.g2.com/products/wix/reviews) - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Yoast](https://www.g2.com/products/yoast-yoast/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Semrush Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content Creation** - Content Creation Tools - Content Curation - Content Management **Listing Management** - Network Directory - Data Aggregators - Duplicate Monitoring - Optimization **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Platform Basics** - Centralized Platform - Web Tracking **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Team Member Roles - Automated Alerts and Notficiations **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Content & Collaboration** - Content Calendar - Approval Workflows - Content Creation **Media Channels** - Online Media **Platform Interoperability** - Close Ecosystem API **Grammar Tools** - Vocabulary Recommendations - Sentence Rephrasing - Dictionary **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Planning** - Scheduling Integration **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Social Management** - Social Analytics - Social Publishing - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Optimization** - SEO - Dashboards & Reporting - ROI Reporting **Tools** - Audience Insights **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Performance** - Real-Time Updates - Analytics **Platform Data** - Channel Acquisition **Content Planning** - Task Assignment - Content Scheduling **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Geographic Coverage** - National Media - International Media **Writing Support** - Text Reader - Machine Translation - Custom Style Guides - Reporting **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Publishing** - Execute Content Publication **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Social Functionality** - Social Functionality **Logistics** - Customizable Templated Workflows - Internal Communication - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Sessions - Engagement - Return - Conversions - Search Rank **Platform Content ** - Battlecards **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Reporting** - Keyword Targeting - Custom Reports - Dashboards **Software Availability** - Word Processor - Integrations - Browser Plug-In **Analysis** - Custom Dashboards - Reports - Integrations **Social Media** - Social Media Integration **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Planning** - Collaborative Editorial Calendars / Scheduling Content **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking **Generative AI** - AI Text Generation - AI Text-to-Speech - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Other Features** - Integrations - Reporting **Agentic AI - Operational Risk Management** - Proactive Assistance **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Semrush Alternatives - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,501 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,159 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - 4.5/5.0 (666 reviews)