--- title: Semrush Reviews meta_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 4018 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 4018 scale: '5' date_modified: '2026-07-21' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Semrush Reviews **Vendor:** Adobe **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 4,018 ## About Semrush Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. ## Semrush Pros & Cons **What users like:** - Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. (799 reviews) - Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. (781 reviews) - Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. (679 reviews) - Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. (656 reviews) - Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. (618 reviews) - SEO Tools (603 reviews) - Insights (543 reviews) - Analytics (542 reviews) - Competitor Analysis (478 reviews) - Rank Tracking (424 reviews) **What users dislike:** - Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. (507 reviews) - Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. (468 reviews) - Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. (414 reviews) - Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. (358 reviews) - Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. (304 reviews) - Users note the **limited features** in Semrush's free account, requiring payment for access to essential tools. (290 reviews) - Missing Features (226 reviews) - Expensive Pricing (186 reviews) - Plan Limitations (183 reviews) - Difficult Learning (181 reviews) ## Semrush Reviews ### 1. Easy Project Tracking with Helpful Historical Keyword Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Vanessa K. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like being able to track various projects at the same time and have reference for historic data and decisions on keywords. The interface is a little bit overwhelming, but once you get used to it, it's easy. **What do you dislike about Semrush?** I dislike that all of the integrations are now an additional fee or subscription rate. **What problems is Semrush solving and how is that benefiting you?** We do a lot of keyword tracking for our clients and paid advertising, so it does help us to make informed decisions. ### 2. Powerful SEO Tool with Complex Subscription Model **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I definitely like the site health score in Semrush. It shows exactly what part of my site needs attention, allowing me to tackle issues one by one and immediately see the impact of my work after rerunning the crawl. It increases our site's authority and makes it more accessible and easier to crawl for AI tools. We've seen more traffic since using Semrush. **What do you dislike about Semrush?** There is so much to explore within Semrush and sometimes it's hard to tell what's included in your subscription and what is just a free trial. It almost feels like they're trying to trick you into additional subscriptions. I do feel like there is lots to learn for new users. I have been using it for years and I don't even know/use all its features. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for keyword optimization, backlink auditing, and site improvements. It guides me on enhancing site health to boost authority and SEO ranking. The site health score is great for pinpointing issues and tracking improvement impact, ultimately increasing traffic. ### 3. Insightful, Cutting-Edge Tool for Strategic Event Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** What I like most about Semrush is how it brings valuable information together in a single platform, making it easier to research keywords, analyze trends, and understand what topics are most relevant to our audience without having to use multiple tools. The dashboards are really nice and intuitive, and the data is presented in a way that makes it easy to turn insights into action. Specifically for event marketing, I appreciate how it helps me identify content opportunities and better understand audience interest, which supports more effective promotional campaigns. The platform really saves me time, provides actionable insights, and helps our team make more informed marketing decisions. **What do you dislike about Semrush?** One area where I think it can improve is reducing the learning curve for newer users. The platform offers a wide range of features and data, which is incredibly valuable but sometimes overwhelming. Determining which reports or tools are most relevant to a specific goal can be challenging. More guided workflows and recommendations for common use cases would make it easier to get value from the platform more quickly. I'd also like to see more customization and simplification in reporting, particularly for teams that need quick insights without navigating multiple dashboards. While the depth of data is a strength, making key insights more accessible would enhance the overall user experience. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to determine resonating topics, analyze competitor activity, and optimize event promotion. It helps identify trending topics, relevant keywords, and gives insights to improve event marketing strategies. It saves research time by consolidating data, enabling targeted marketing and informed decisions. ### 4. Dependable SEO powerhouse with AI potential **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I use Semrush on a daily basis, especially for auditing Google Ads paid search and organic search, which is great for understanding competitive performance and driving SEO strategy. I really appreciate the constant innovation around AI visibility and the large language model visibility. The site health tools are particularly helpful for technical SEO and auditing backlinks of competitors, especially for industry-non-specific agencies. This helps us understand the prestige and authority within specific industries for better PR targeting. As someone who used to teach SEO, I found these tools particularly useful for students too. The initial setup is easy with setup wizards for clients, and features like AI visibility, traffic tracking, and backlink tracking are invaluable. Overall, Semrush has been a dependable long-term solution that is innovative and performs well against competitors, making its data actionable and aligning with performance outcomes. Additionally, Semrush's versatility from freelancers to enterprise solutions and its general acceptance as a source of truth are impressive. **What do you dislike about Semrush?** I think at the moment, there's a little bit of a black box issue around AI visibility. Although it's really helpful because clients currently do ask a lot about visibility and AI, it does still feel a little bit vague about how the methodology behind it functionally works. If they can be more transparent with how it's done I believe it could be come an industry standard metric. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for auditing Google Ads and organic search, getting insights into competitive performance for SEO strategy, and using AI visibility and site health tools. It helps uncover niche backlink opportunities and tackle basics like crawlability and indexing for better site health. ### 5. Great Competitor Analysis, But Pricey for Limited Data **Rating:** 3.5/5.0 stars **Reviewed by:** Katelyn S. | Director of Paid Media, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I appreciate the competitor analysis features, that's my main use for SEMRush, monitoring competitors' strategy and performance **What do you dislike about Semrush?** It's expensive, and sometimes I pay for a month of a feature just to find out they really didn't have much data hidden behind that paywall after all. It makes me hesitant to pay for upgrades when needed in the heat of the moment. **What problems is Semrush solving and how is that benefiting you?** Helping me analyze the competition mainly, sometimes we use it for keyword research too. ### 6. Robust Feature Set with Pricing Concerns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I really like how Semrush gives me a clear keyword search volume for different areas, which is crucial for working in the dentist niche that needs to be very local. I can easily search smaller and bigger towns to find the specific search volume of keywords. It also helps me create content plans and gives me good content suggestions. I use every feature for content, keyword, semantic, and the intent of the keywords, which is very important. Semrush provides a clear view of what people are searching for and helps create detailed content briefs packed with really good keywords. The setup is pretty straightforward, allowing me to set collaborators and track keywords without any problem. I also like every integration and the reporting features they offer. **What do you dislike about Semrush?** For me, personally, it would be maybe the pricing. In the past, we had reporting, but right now it's a premium feature, so I don't use that. So we need to pay for different software. So that's something that I would like to address. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to get clear keyword search volumes for local areas, which is crucial for the dentist niche. It helps me create good content plans with detailed briefs and provides excellent keyword suggestions and insights for content, keyword, and semantic strategies. ### 7. Very Happy With SEMRush **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I find the keyword research in Semrush is fantastic. The ability to conduct a site audit gives me full visibility, which is very useful. Also, the keyword gap tool helps me understand where we might be lacking, and the Keyword Magic tool allows for really thorough research on keywords. I also like that Semrush is quite broad compared to Ahrefs as it covers PPC as well. The initial setup was very easy. **What do you dislike about Semrush?** There's a small area lacking between Semrush and what's available on Google Search Console. It's not as visible in Semrush for understanding our first-party data and how our click-through rates are performing. Also, while Semrush has something similar, it would be good to have direct integration with WordPress like Yoast SEO allows, providing insights directly as you build a webpage. **What problems is Semrush solving and how is that benefiting you?** Semrush lets us track our ranking compared to competitors and understand our global SEO position. It's great for keyword research, competitor analysis, and backlink building. ### 8. Versatile SEO Tool, But Needs Better Data Precision **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I use Semrush primarily to track my SEO AI performances. Unlike other SEO tools, Semrush is helpful in improving my business's online visibility, traffic, and marketing performance by providing comprehensive data across SEO content, advertising, competitor analysis, backlink analysis, and more. I'm able to do extensive keyword research, discovering new keywords like 'headless WordPress', which opens up new business opportunities and helps me analyze search volume, keyword difficulty, and search intent. The tool aids in competitor analysis by showing what keywords our competitors rank for, where their traffic comes from, and helps identify content gaps. The SEO audits are beneficial in maintaining site health by detecting technical SEO issues like broken links and duplicate content. I also find it helpful to track rankings over time and across different locations and devices. Overall, these features make Semrush quite valuable to me, and I guess that's why I've always been a bit of a fan of Semrush, and the initial setup was pretty easy. **What do you dislike about Semrush?** Oh, the cannibalization tool is just pathetic. It gives complete on data. It does not understand context. And the intent of the content. Usually, what happens is it shows that, okay, if two pages are ranking for the same keyword, which means it's gonna bludge, which is not always the case, point number one. Point number two, the backlinks data is very misleading. If there are a lot of backlinks with spam, they're actually not considered by Google at all. When we check-in Google, that is not very helpful from Semrush. Even after giving them the access of the Google Search Console, that is not very helpful. **What problems is Semrush solving and how is that benefiting you?** Semrush improves online visibility and marketing performance by providing data across SEO content, advertising, and competitor analysis. It helps with keyword research, finding new opportunities, competitor analysis, and SEO audits. It also tracks rankings and performs backlink analysis. ### 9. Simple, Easy-to-Follow UI with Useful Tools **Rating:** 4.0/5.0 stars **Reviewed by:** Harish A. | Senior Content Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like the simplicity of the UI, it make for a simple and easy to follow UX. I think the tools are useful, but personally I'm more interested in the raw data points itself. **What do you dislike about Semrush?** Sometimes it's a bit difficult to find rather simple things that you're looking for. **What problems is Semrush solving and how is that benefiting you?** I can identify generic ways to track and improve website performance, that's very useful. Being regularly updated on how my website is performing is good as well. ### 10. Efficient SEO Tool with a Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Justin L. | Senior Search Engine Optimization (SEO) Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Semrush?** I like how intuitive Semrush is and the abundance of tools it offers in one place. The keyword research, competitive analysis, and site audit features stand out because they provide clear, actionable recommendations I can implement right away. I also found the initial setup to be very easy. **What do you dislike about Semrush?** Some tools can feel overwhelming at first because there are so many options and reports, so there’s a learning curve to getting the most value. Pricing also adds up quickly if you need higher limits or multiple projects, and a few reports can be a bit slow or inconsistent, especially when pulling data for less popular keywords or smaller markets. They also tend to charge separately for almost every additional feature, user, or limit increase, so the total cost can climb much faster than you’d expect. **What problems is Semrush solving and how is that benefiting you?** Semrush enables me to quickly find profitable keywords, track competitors, and optimize content to increase organic traffic and improve search ranking and organic visibility more efficiently. ### 11. All-in-One SEO Solution That Simplifies Research and Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Kanha G. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 29, 2025 **What do you like best about Semrush?** What I like most about Semrush is that it puts almost everything you need for SEO in one place. I mainly use it for keyword research, competitor analysis, and tracking rankings, and it makes those tasks much easier and faster. The data is clear and actionable, and I like how easy it is to see what competitors are ranking for and where new opportunities are. Even though it’s a powerful tool, the interface is fairly easy to use once you get familiar with it, and the reports are simple to pull and share. **What do you dislike about Semrush?** The main downside is the price, which can be a bit high, especially for smaller teams or individuals. **What problems is Semrush solving and how is that benefiting you?** Semrush addresses the challenge of identifying the right keywords to target, understanding competitor performance, and uncovering reasons why specific pages may not be ranking. Rather than relying on guesswork, it provides concrete data on search volume, keyword difficulty, site issues, and competitor strategies. This allows us to make more informed decisions, reduce the time spent on research, and concentrate our efforts on actions that truly drive traffic and deliver results. In summary, it brings greater structure, efficiency, and measurability to our SEO work. ### 12. Comprehensive SEO Tool with Dashboard Ease, though Needs More Efficiency **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I use Semrush to track SEO-related analytics for our corporate website globally. I feel the dashboards are one of the best in the industry, and when I share them with marketers around the globe, they don't come back with questions on how to use them. I appreciate the visual layout of what's important and specifically the UI in general. **What do you dislike about Semrush?** I don't like the fact that I can't just view data around one of the specific business units. I have to look at the corporate domain and filter down to a business and it takes time, not very efficient. So I turn to Google Search Console or Botify to get down to the business level **What problems is Semrush solving and how is that benefiting you?** I use Semrush to track SEO analytics for our website globally and check on competitors. The dashboards are top-notch, intuitive, with a standout visual layout, making them easy for global marketers to use without guidance. ### 13. Semrush Delivers SEO Insights for Daily Workflows **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Semrush is an industry-standard SEO platform that provides comprehensive insights into website performance, keyword rankings, competitor activity, and content opportunities. The SEO recommendations help identify areas of strength and improvement, and it has become an important part of our webmaster's daily workflow. **What do you dislike about Semrush?** The platform could be more intuitive for new users, and additional free training resources or guided learning would help teams maximize its value and adopt advanced features more quickly for various users on the team. **What problems is Semrush solving and how is that benefiting you?** Semrush is helpful for standard SEO ranking and visibility analysis. That said, I’d like to see more AEO/GEO analysis, recommendations, and related capabilities included in the standard plan, since those are essential as well. ### 14. Comprehensive SEO for keyword research, competitive analysis and site audits. **Rating:** 4.0/5.0 stars **Reviewed by:** Joseph S. | SEO-SEM Digital Marketing Manager, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** August 21, 2025 **What do you like best about Semrush?** Depth of data provided.I value the competitive analysis it measures, as well as many other features important to SEO. It is used daily. Customer support is good. Implementing a campaign is fairly easy. Integrating with GSC did not have an issue. **What do you dislike about Semrush?** UI is a bit awkward. The sales team is less knowledgable about the product than I would like, and focus efforts on upgrades rather than need. Ease of use is a bit confusing. **What problems is Semrush solving and how is that benefiting you?** Keyword research and competitive analysis. ### 15. Essential SEO Tool with Room for Affordable Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Carrie W. | Content & Communication Manager, Insurance, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Semrush?** I use Semrush to see where we rank organically for keywords and for keyword research. It makes researching quicker and in one place, so I don't have to spend more time looking for information. I like the competitor insights, which let me see what keywords our competitors rank and bid on. This helps me skip any guesswork, focus on what's already working in my market, and spot gaps where I can outperform them. Also, the initial setup of Semrush was very easy. **What do you dislike about Semrush?** I'm not a fan of the limits on lower plans - keyword tracking, reporting, AI etc - as it feels restrictive, and pricing climbs very quickly. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to quickly see keyword rankings and do research in one place, saving time on finding information. ### 16. Simply a must have tool for everyone who owns a website **Rating:** 5.0/5.0 stars **Reviewed by:** Mariam D. | Chief Digital Marketing Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** Keyword Tool and Topic research are my favorite tools along with competitor research tools. You can easily find the keywords worth ranking for, find the right topic for the content and check it **What do you dislike about Semrush?** In terms of keyword search volumes, they are slightly behind Google keyword tool **What problems is Semrush solving and how is that benefiting you?** I do competitors research, look up keywords to rank for and explore the topics to write content about. I also check the content with content tool ### 17. Comprehensive SEO Analysis Tool with Friendly UI **Rating:** 4.0/5.0 stars **Reviewed by:** Sam R. | Senior Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2026 **What do you like best about Semrush?** I find Semrush to be a very comprehensive tool, and I like that the UI is very friendly and easily navigatable. It's also visually pleasant for analysis with graphs and charts, which makes it enjoyable to work with. **What do you dislike about Semrush?** I mean, like, very important features are gated behind payments. Right? I mean, if you want to enhance specific content or something that means you need to unlock another module. So that is where I get a bit annoyed. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for SEO analysis, helping us identify keyword gaps and understand our website's standing against competitors. ### 18. From Site Audits to Social Media: Semrush Does It All for Our Roofing Business **Rating:** 5.0/5.0 stars **Reviewed by:** Brandi V. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2025 **What do you like best about Semrush?** Since bringing our marketing in-house for exceptionalroofing.com, Semrush has become our most vital tool. The Site Audit feature is exceptional; it detects technical issues early enough for us to fix them before they negatively impact our rankings. I also love the forward-thinking AI search optimization tools. Additionally, the Social Media Dashboard is a massive time-saver. Being able to manage, create, and schedule multiple posts across all our platforms from one central hub has streamlined our workflow significantly. **What do you dislike about Semrush?** There isn't much to dislike as the feature set is so robust. However, the workflow for moving content from their writing tools to our blog could be smoother. Currently, when I copy content, I have to paste it into a Notepad/plain text editor first to strip the formatting so it aligns correctly with our website’s CSS. A "paste as plain text" or cleaner export option would be a great quality-of-life update. **What problems is Semrush solving and how is that benefiting you?** The primary problem Semrush solved for us was the fragmentation of tools. By bringing our marketing in-house, we needed one "source of truth." Proactive Maintenance: It acts as an early warning system for site health. Efficiency: It reduced the time spent on social media management by allowing bulk scheduling. Future-Proofing: It’s helping us stay ahead of the curve by optimizing our content for the evolving landscape of AI-driven search results. ### 19. Efficient Content Marketing and Intuitive UI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I find Semrush very useful for managing content marketing. I use the SEO dashboard and features like the position tracker, keyword overview, and magic tool, which I think are great. The social media posting and analytics tools are convenient as they allow me to manage them from one spot. I like the user experience, especially how intuitive it is, which makes it easy to know where to go. I appreciate the icons for SEO and social features, and I really like the dashboard, especially the SEO analytics, as it provides insights into the best strategies for our monthly content plan. It gives me a quicker overview of which blog pages are performing well without having to look through each platform for analytics. **What do you dislike about Semrush?** Nothing **What problems is Semrush solving and how is that benefiting you?** I find Semrush makes managing content marketing very efficient, allowing me to do everything in one place, like tracking keywords and using social analytics. ### 20. Robust Platform for Uncovering Clients’ Marketing Mix Potential **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** It is a very robust platform that really helps you dive into the clients potential marketing mix and helps you sell against whatever ideas they have already for their future marketing plans **What do you dislike about Semrush?** A lot of the data is a range and it is hard to get an exact figure on what a competitor is using. **What problems is Semrush solving and how is that benefiting you?** SEMrush helps businesses identify why they are losing traffic, leads, and sales online by uncovering SEO, PPC, content, and competitor opportunities. It provides actionable insights into keyword rankings, competitor strategies, website performance, and backlink growth. Ultimately, it helps companies increase online visibility, generate more qualified leads, and make smarter marketing decisions based on data. ### 21. Semrush Gives us Deep Insight into our B2B2C Business **Rating:** 4.5/5.0 stars **Reviewed by:** Aaron C. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2025 **What do you like best about Semrush?** We love the SEO Tools, Health Reports and Position Tracking. **What do you dislike about Semrush?** There may be too much noise on the reporting side. A lot of data to comb through and sometimes its hard to focus on what you really are targeting. **What problems is Semrush solving and how is that benefiting you?** We have a complex Shopify Plus organization with over 1500 stores. We need to see insights into SEO, Site Ranking, Site Health and then make business or technical decisions to improve those metrics. ### 22. SEMRush: A Reliable Go-To for SEO Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Brandon W. | Search Engine Optimization Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that SEMRush has proven to be a reliable tool for me throughout my SEO career. Whether I’m pulling insights from a technical SEO audit or checking keyword search volume, it consistently helps me find the information I need. **What do you dislike about Semrush?** I think SEMRush’s UI can be confusing at times. With the recent changes, it’s sometimes hard to find what I’m looking for. **What problems is Semrush solving and how is that benefiting you?** It helps me audit my website while still being cost-effective. ### 23. Effortless SEO Management with Clear Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Rebekah M. | Director of Marketing and Outreach, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** I like how Semrush is easy to use and straightforward, making it accessible for managing SEO and analytics on our website. The clear reporting helps me easily understand where I have weaknesses and strengths on my website. The easy-to-use dashboard is also beneficial in quickly determining what I need to do next. **What do you dislike about Semrush?** I wish there were more AI components included in the base price rather than being added on features. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to manage our SEO and analytics. It's easy to use with a straightforward dashboard, which helps me quickly identify weaknesses and strengths on my website. The clear reporting gives me clues on what to do next. ### 24. Powerful but Pricey for Effective Client Management **Rating:** 4.0/5.0 stars **Reviewed by:** Steve S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Semrush?** I appreciate that AI can do a lot with Semrush. The AI integration is significant because it is baked into the core of our solution. **What do you dislike about Semrush?** It's too expensive right now. I get where it's kinda appropriate for clients, but I would love it if Semrush said, hey, I'm gonna show you the ROI on this. And I want to actually give you the tools that if you do that, we will measure the ROI with you. Which involves a lot of attribution. Probably difficult. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to manage over 10,000 web pages, solving the problem of capturing non-top-ranking keywords and suggesting content around them, helping develop keyword clusters and keeping me updated on progress. ### 25. Essential SEO Tool with Powerful Reports **Rating:** 4.0/5.0 stars **Reviewed by:** Richard D. | Owner and Senior advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I really like Semrush's ability to analyze the SEO of our clients' sites and improve Onsite SEO. There are many different tools, and I particularly appreciate the ability to have reports that we can then pass on to our clients. **What do you dislike about Semrush?** Several functions of Semrush require subscriptions or additional costs. It's sometimes unpleasant. The menu changes often, and since the application is not used frequently, one has to get used to the menu changes. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to improve my agency's SEO. It allows us to analyze the SEO of our clients' websites and improve onsite SEO. I particularly appreciate the reports that we can send to our clients. ### 26. Comprehensive SEO Tool with Room for AI Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Dolly G. | Search Engine Optimization Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Semrush?** I use Semrush for many of my SEO projects, and it's a great all-in-one tool for keyword tracking, site audits, keyword research, backlink analysis, and competitor analysis. I get clear insights into technical issues on my websites that other tools like Google Search Console or Screaming Frog can't recognize. My most liked features are Position Tracking and the SEO Writing Assistant. Position Tracking provides a clear understanding of where my keywords are ranking, with an accurate overview of results and rankings. **What do you dislike about Semrush?** Sometimes AI overview results are not so accurate, especially when it comes to rankings. Keywords that are ranking in top positions manually sometimes don't get reflected accurately in the AI overview. The AI overview algorithm needs improvement. Also, the initial setup was a little tricky, particularly when tagging keywords based on their category and intent. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for SEO projects, including keyword tracking, site audits, and competitor analysis. It provides insights into technical issues that other tools miss and serves as an all-in-one tool for research and audits. ### 27. A Reliable, Everyday Tool for SEO and Content Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Shelly S. | Content & SEO Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Semrush?** What I like best about Semrush is how much I can do in one place. I use it constantly for keyword research, competitor analysis, SEO performance monitoring, content optimization and strategy, and it makes it easy to move from research to action without jumping between tools. Now that there's also a connector within ChatGPT, working with Semrush data becomes even more accessible and easier, allowing me to leverage more data more strategically, and provide more value and better insights to my clients **What do you dislike about Semrush?** Funny eoungh, the "comprehensiveness" of Semrush can sometimes feel confusing and overwhelming. There are so many tools and reports that it takes time to figure out which ones are actually relevant for my goals, and I sometimes think I don't even fully utilize everything the software has to offer. **What problems is Semrush solving and how is that benefiting you?** Once I know which Semrush tools I need, the work is easy and convenient, saving me time and simplifying my overall workflow. It allows me to quickly gather the insights I need, validate ideas with data, and move forward with confidence instead of getting stuck in research. Having everything in one platform makes it easier to stay organized, prioritize tasks, and focus on work that actually drives results. ### 28. Decent Local Listings Management, But Could Be Better for Companies with Lots of Locations **Rating:** 3.5/5.0 stars **Reviewed by:** Nate S. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2025 **What do you like best about Semrush?** Currently, our company uses SEMRush primarily for local listings management—a feature that represents just a fraction of SEMRush’s full capabilities. As a listings management tool, SEMRush is a decent option, albeit on the more expensive side for comparable tools. It excels at centralizing control, ensuring consistency across multiple listing providers, identifying and suppressing duplicates, and delivering valuable insights. That said, the tool isn’t without its shortcomings, in my opinion. While it performs well in core areas, there are aspects that could be improved to make it truly stand out among competitors. **What do you dislike about Semrush?** As a client using SEMRush exclusively for local listings management, my concerns are focused on that experience. The main challenges include multi-location management, holiday hours, and review notifications. Multi-Location Management - The tool works well for a single location or even a small handful, but when managing 40+ locations like we do, efficiency becomes an issue. There’s no option for bulk edits—most changes require updating each location individually, which is time-consuming. Holiday Hours - This is a prime example of the limitations in multi-location management. If we need to mark all locations closed for a holiday, there’s no one-click solution; every location must be updated manually. Additionally, we’ve encountered errors where holiday hours post incorrectly—e.g., marking us closed on 12/24 instead of 12/25 for Christmas. These discrepancies create unnecessary frustration and require extra oversight. Review Notifications - In our business, responding to every review is a priority. Unfortunately, SEMRush only sends email alerts for reviews rated 3 stars or below. Positive reviews (4 or 5 stars) appear in the dashboard but generate no notification, which feels like a missed opportunity for engagement and seems like a simple feature to implement. **What problems is Semrush solving and how is that benefiting you?** Today, SEMRush helps us by automating some types of updates, reducing the number of errors or inconsistencies amongst local directories, and strengthening local search rankings. In addition, their insights, analytics, and metrics give us valuable data (map rank tracker, GMB optimizations) into how we are performing and ways in which we may be able to improve. ### 29. Semrush has changed the game for our business! **Rating:** 5.0/5.0 stars **Reviewed by:** Alex Z. | CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2024 **What do you like best about Semrush?** SEMrush has completely transformed the way we approach digital marketing and SEO! 🚀 The depth of tools available is astounding, from keyword research to competitor analysis, and the intuitive interface makes it easy to navigate, even for beginners like myself. The insights we’ve gained have been invaluable in improving our website’s search visibility and performance. What sets SEMrush apart is the constant innovation — the platform keeps evolving, adding features that help us stay ahead of the competition. The backlink auditing tool and site health analysis have especially been game changers for us, enabling us to fine-tune every detail of our digital strategy. 📈 The customer support is stellar too — quick, knowledgeable, and always eager to help. SEMrush is hands down the best tool for any business serious about SEO, content marketing, and PPC! We’ve seen our rankings soar and can confidently say that SEMrush is worth every penny! 💯 Highly recommend for anyone looking to dominate the digital landscape! #SEMrushLove #SEOExcellence #DigitalMarketing **What do you dislike about Semrush?** I wish there was easier step-by-step training that did not require course like training. (That is great option but time consuming) **What problems is Semrush solving and how is that benefiting you?** SEMrush has been a game-changer for my digital marketing efforts! It solves multiple challenges seamlessly, providing comprehensive SEO analysis that includes keyword research and competitor insights to help me stay ahead in my niche. Its content analytics and optimization tools offer actionable recommendations to improve performance and drive organic traffic. The platform’s site health and audit features are invaluable for quickly identifying and resolving technical SEO issues. Additionally, SEMrush’s social media analytics provide insights that help me refine my strategy and enhance engagement across platforms. Its intuitive interface and insightful reports make it an indispensable tool, saving me time and delivering measurable results. Highly recommend it for anyone looking to strengthen their online presence! ### 30. Good for Competitive Analysis and Keyword Research **Rating:** 4.5/5.0 stars **Reviewed by:** Sai Keerthi U. | Content Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2026 **What do you like best about Semrush?** I use this tool for competitive analysis and keyword research. It helps me find out content gaps easily, comparing our competitors. One more feature I liked is that, after selecting the keywords, we can easily export from the tool by one-click. **What do you dislike about Semrush?** sometimes, I feel the data is inaccurate **What problems is Semrush solving and how is that benefiting you?** It makes competitor analysis easy. ### 31. Essential Tool for SEO's **Rating:** 4.5/5.0 stars **Reviewed by:** Nelson S. | Search Engine Optimization Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2025 **What do you like best about Semrush?** I love the fact that it gives you a lot of data what you can take action with. I like the variety of tools, and their new focus on AI makes it really up to date **What do you dislike about Semrush?** The reporting tool is a little lackluster, and a little pricey for extra tools **What problems is Semrush solving and how is that benefiting you?** SEMrush is solving the problem of what to rank and how are our competitors ranking and what we are competing against ### 32. Robust SEO tool evolving to include AEO capabilties **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 07, 2022 **What do you like best about Semrush?** Over the years, Semrush has provides a comprehensive understanding of SEO and how we perform. It has been quick to adapt to the new landscape and challenges presented with AI and AEO. **What do you dislike about Semrush?** Many functions are gated at higher plans, but you don't know it until you click into a feature/ function, thinking you can use it. The UI can be a bit busy as well since there's so much you can click into and analyze. The learning curve is on the higher end. **What problems is Semrush solving and how is that benefiting you?** Having a clear line of sight of SEO and AEO. Helps us develop a strategy and tactics for increasing our organic performance and content creation. **Official Response from Semrush:** > Thanks for your review, Ken! As we have over 55 tools, we understand that it's a lot to take in. We have a knowledge base full of how-to articles so you can visualize workflows, and we have user manuals in the top right of our tools. We're thrilled that you've leveraged our SEO, Content Marketing, and Advertising toolkits to take your marketing strategies to the next level—keep up the great work! ### 33. Great Organic Keyword & Competitor Traffic Insights for GTM and Launches **Rating:** 4.5/5.0 stars **Reviewed by:** Siddharth B. | Growth Marketing Manager, Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Semrush?** Good organic keywords and competitor traffic data available. Especially useful for GTM and product launches. **What do you dislike about Semrush?** Many features are locked behind paid add-ons, which adds up quickly. I'd also like to see stronger paid-advertising tools, particularly for conversion analysis **What problems is Semrush solving and how is that benefiting you?** Semrush solves three problems for us: growing organic search traffic, identifying high-value keywords, and informing our go-to-market strategy. The benefit is clearer targeting and better-informed decisions backed by real search data. ### 34. Fast, User-Friendly Analytics, Great Tool- with some challenges **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2026 **What do you like best about Semrush?** Customer Service after escalating, supported my request and made good on a charge that should not have happened. I'm grateful that this was resolved but wish it didn't require that escalation. **What do you dislike about Semrush?** I was very angry about the initial experience- after receiving the refund- I can confirm they have a great platform but shouldn't need to have this sort of entrapment or difficulty for customers to cancel- and allow for flexibility based on customer needs. At the very least I will consider the technology for upcoming business use cases going forward. **What problems is Semrush solving and how is that benefiting you?** Finding affiliate traffic , podcasts, influencers for the programs I'm managing as well as traffic sources to major competitors for clients that I'm working with ### 35. Easy tool for automating all aspects of SEO **Rating:** 4.5/5.0 stars **Reviewed by:** Ellen D. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Semrush?** The tools are very applicable to business needs. The local listing management allows for centralized updates so all information is consistent. Other SEO discovery tools provide relevant information about user behavior, keywords, site traffic and more. I also value the level of customizability. You can select which metrics to include in reports, set up custom domains to monitor, and schdule recurring report send outs. **What do you dislike about Semrush?** I sometimes find that keyword data is sparse, particulary for local markets and queries. When I tried to find keyword data for a search term in one city, there was a lot of metrics listed as N/A. **What problems is Semrush solving and how is that benefiting you?** We want to gain a better understanding of what customers are searching and competitors are doing in certain areas. Semrush helps us gain insights into how we can stay competitve in our niche. The data allows us to make more informed decisions. ### 36. Great SEO Tracking, but Social Media Needs Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Gui P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2026 **What do you like best about Semrush?** I like the map with the grid for SEO and keywords. I appreciate how I can list the companies, my customers, and many websites at once. It helps me keep track of SEO and keywords effectively. I enjoy the integration with the Google business profile. Setting up Semrush was pretty easy. **What do you dislike about Semrush?** I think the social media part is something that I didn't like at all. I've tried many products in the market like Semrush, and it seems all of them have some flaws. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to check Google business profiles, select keywords, and track SEO performance in different areas compared to competitors. It helps me list companies and clients across many websites and keep track of keywords. ### 37. Robust Toolkit with Competitive Insights, Needs UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew H. | Search Engine Optimization Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I use Semrush for SEO, and I really appreciate its robust set of tools. The marketing data it offers is quite valuable, and I find the competitive intelligence to be the most valuable feature. It helps me by allowing me to reverse engineer some top keywords others get traffic for. I switched from Ahrefs because Semrush has a better data set, as Ahrefs never updates anything. **What do you dislike about Semrush?** Too much UI clutter. I think splitting the tool UI into more digestible sections would help. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for keyword research, competitor research, and tracking rankings. Its competitive intelligence feature helps me reverse engineer top keywords that drive traffic for others. ### 38. Empowers SEO Strategies Despite Minor Data Accuracy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I love that we can organize projects in Semrush, especially since we have several different websites. Each website is covered under a big 'umbrella', but with specific settings, specifications, and nuances for each. The initial setup was pretty easy, and the team at Semrush was very helpful in setting up the initial project. I also appreciate that Semrush helps us track if our strategies are working and come up with new ones, which is crucial for tracking rankings and exploring new keywords. **What do you dislike about Semrush?** We don't think the volumes are exactly accurate, based on our own research, but the ratios are pretty accurate, so they are still helpful. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to track website rankings and discover new keywords. It helps us check if our strategies are working and create new ones. We love that we can organize projects for our various websites under a unified tool. ### 39. Strong all-in-one SEO toolkit **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Semrush is useful because it brings keyword research, competitor analysis, site audits, and performance tracking into one place. I like that it gives a clear view of search opportunities and helps prioritize SEO and content work without needing to jump between several different tools. **What do you dislike about Semrush?** The main downside is that Semrush can feel a bit overwhelming at first because there are many tools, reports, and metrics to understand. Some workflows take time to learn, and pricing may be a consideration for smaller teams or users who only need a few specific features. **What problems is Semrush solving and how is that benefiting you?** Semrush helps solve the problem of having SEO data spread across too many places. It makes it easier to research keywords, understand competitor activity, review site health, and track search visibility from one platform. The main benefit is being able to prioritize content and SEO work with clearer data instead of relying on guesswork. ### 40. Clear, Technical SEO Insights with a Strong Backlink Audit Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Justin W. | Game Guru, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2026 **What do you like best about Semrush?** I like the backlink audit tool and the technical SEO page because I come from a technical background, and they clearly define what my workload is. **What do you dislike about Semrush?** It is a little expensive for my taste compared to the other offerings but it is feature complete **What problems is Semrush solving and how is that benefiting you?** I have a handful of marketing clients and SEMrush helps me maintain their digital presence and provide reports ### 41. All-in-One SEO Toolkit, but a bit of a Bloated System **Rating:** 3.5/5.0 stars **Reviewed by:** Evan P. | SEO Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2026 **What do you like best about Semrush?** I like the fact that it has everything in one system. Keyword research, AI tracking, Site Audit. **What do you dislike about Semrush?** There's a lot of bloat to the system. For example, the Site Audit marks certain things as errors that SEOs have known to not be real errors for a long time. **What problems is Semrush solving and how is that benefiting you?** Semrush is helping me find topics for my blog, find keywords, track keyword performance and run technical SEO audits. ### 42. Essential Tool for Competitor Analysis, Minor Glitches **Rating:** 5.0/5.0 stars **Reviewed by:** Ritwik Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2026 **What do you like best about Semrush?** I appreciate using Semrush for finding competitor gaps with keywords, which helps me assess my business's current position on SERP. I like the AI overview that provides an idea of how LLMs are watching and reading my brand. The Position tracking feature is beneficial as it tells me my position based on my selected competitor, and I enjoy using the Keyword Builder tool because it helps me build long-tail keywords for new topics, increasing my topical authority. Additionally, I find the initial setup very easy with the help of the directory and online videos. **What do you dislike about Semrush?** The glitches that happen and cost is high. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for finding competitor keyword gaps, assessing my SERP position, and its tools like AI overview, Position tracking, and Keyword Builder aid in brand visibility and building topical authority effectively. ### 43. Comprehensive Analytics, Seamless Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2025 **What do you like best about Semrush?** I like using Semrush for monitoring our web presence across search engines. Its valuable to track important keywords where we want our website to show up. I'm particularly a fan of their data and insights. The keyword traffic, competitor analysis, and page analysis features are especially helpful as they allow us to run tests and verify the impact effectively. **What do you dislike about Semrush?** I didn't find many issues, but maybe adding more AI insights could be a good improvement. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to monitor our web presence and track important keywords. It provides valuable data like keyword traffic, competitor analysis, and page analysis, helping us run tests and verify their impact. ### 44. Empowers SEO Strategy with AI Precision **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin S. | Communications Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Semrush?** I like that Semrush optimizes our organization's brand reach using AI, making it easier to know how our communication efforts align with creating AI authority. It helps me identify the next best moves to ensure our social media and digital content follow the latest AI recommendations. I also appreciate that Semrush's AI optimization platform provides valuable, practical recommendations such as creating state-specific landing pages, allowing us to showcase our work's impact more effectively. This tool's ability to offer deep insights into our website from both a broad and detailed perspective has been incredibly valuable. Additionally, the setup process was pretty easy, and I could figure out the platform mostly on my own. **What do you dislike about Semrush?** I have to click through a wide variety of sections to get the full picture of guidance recommendations. It's really not that big of a deal, but I wonder if a lot of the different pages and locations of information could be condensed and brought into one particular space, maybe with multiple tabs. **What problems is Semrush solving and how is that benefiting you?** Semrush takes the mystery out of how our communications align with AI authority and guides us on optimizing digital content. It provides valuable AI-driven recommendations, like creating state-specific landing pages, enhancing our understanding and reach. ### 45. Versatile SEO Solution with Proactive AI Features **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin B. | Head Of Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2021 **What do you like best about Semrush?** I'm a huge Semrush fan and have been using it for many years. I love its ease of use and the ability to create projects, assign keywords, and track them against competitors. The way it flows projects into weekly reports is great for senior stakeholder management. It puts in place the SEO framework for teams or projects, allowing us to constantly improve by adding new keywords and monitoring competitors. I also really like how they evolve, especially launching AI functionality, which is key to staying ahead. Their proactiveness is commendable, like assessing how AI-friendly a site is. Additionally, I've attended their spotlight conference and appreciate how they bring the SEO community together, which is advantageous for everyone. As a tool, it's a standout in the SEO world for informing content strategy, competitive analysis, and site audits. It's the first protocol. **What do you dislike about Semrush?** I'm not sure if there's anything that stands out hugely. I think potentially the connector with some reporting tools or data lakes, like Supermetrics, can be difficult. Using the API credits could be more seamless. Some of the integrations, like with CMS environments for on-page SEO optimization, are on the roadmap but would be really useful. The complexity and breadth of the tool can be overwhelming, especially for first-time users. Teaching them to use certain areas step by step could improve their experience. **What problems is Semrush solving and how is that benefiting you?** I use Semrush as an internal SEO agency, deep diving into SEO and AI, aiding in web content strategy, competitive analysis, and SEO equity evaluation for acquisitions. ### 46. SemRush: Comprehensive SEO/SEM Insights with Fresh, Rich Data **Rating:** 1.0/5.0 stars **Reviewed by:** Shem S. | COO, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** Good Tool, but the way they obtain reviews on G2 is not a good process. **What do you dislike about Semrush?** Good Tool, but the way they obtain reviews on G2 is not a good process. **What problems is Semrush solving and how is that benefiting you?** Semrush is a solid tool for tracking overall site performance and benchmarking against competitors. From a benchmarking standpoint, it’s especially useful because you can directly compare your site’s performance with competitors using a common set of metrics. ### 47. Great suites of feature - on the pricey side **Rating:** 3.0/5.0 stars **Reviewed by:** Sam P. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The range of features is genuinely impressive, the integrations are solid, and the AI is quite powerful as well. I also found the support team helpful whenever I needed assistance. **What do you dislike about Semrush?** I find the pricing high for the service, and the UI/UX isn’t my favorite at all. Overall, I’d say it delivers average performance for the industry—nothing extremely impressive. **What problems is Semrush solving and how is that benefiting you?** Client reporting, deep data both internally and externally to our agency. ### 48. Easy, Versatile Research at Domain, Competitor, and Keyword Level **Rating:** 4.5/5.0 stars **Reviewed by:** Reilly P. | SEO Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I enjoy how easy it is to conduct research, whether it is on domain level, competitor level, or keyword level. **What do you dislike about Semrush?** The biggest downside to using Semrush is that many features are treated as add-ons and require an extra investment. I just wish it were easier to add what I need without having to jump through a million extra hoops. **What problems is Semrush solving and how is that benefiting you?** It provides data to back my SEO recommendations for clients. ### 49. Insightful Keyword Reports and Competitive Analysis Drive Our Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Keri H. | SEO Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Semrush?** I find the visual reports on keyword performance very useful when preparing QBRs for my marketing team. The ability to track performance by pages and folders helps me tailor my reporting to different product teams. The competitive research and gap analyses are useful when mining for new content ideas. And the ability to track our growth in AEO has become increasingly valuable for our organic content strategy. I love the ease of use and how quickly I can generate reports. I'm in the tool daily and consider it my go-to platform for almost all of my SEO and AEO activities. **What do you dislike about Semrush?** Having to upgrade when we run out of keywords. The cost from plan to plan increases quite a bit. **What problems is Semrush solving and how is that benefiting you?** Semrush is helping us understand how the drastic changes in SERPs is impacting our brand. We are paying close attention to our AIO performance as well as the decline in other SERP features and overall organic traffic. The reports are tailored to show those changes and pinpoint the areas of the site that are benefitting and those that are not. ### 50. SEMRush: Essential, Evolving, and Effortless for SEO & Answer Engine Optimization (AEO) **Rating:** 4.5/5.0 stars **Reviewed by:** Greg M. | eCommerce Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Semrush?** SEMRush is our go-to platform for managing all things AEO and SEO. It's easy use, easy to setup, provides powerful research tools, fantastic reporting that actually helps you make decisions and excellent competitive analysis. As SEO is changing, they continue to evolve the platform to help us stay at the forefront of AI's impact on SEO and AEO. It's seldom we have support needs but their customer support is very helpful! It was super easy to integrate SEMRush to all of our Google, Bing, and other tools. **What do you dislike about Semrush?** I can't think of anything I don't like about it. **What problems is Semrush solving and how is that benefiting you?** SEMRush put the data and tools we need at our fingertips so we can make sound analysis and research to quickly implement the solutions for our digital marketing and get on to the next tasks to drive even more business. As SEO is changing and quickly, we are using SEMRush to guide us with Answer Engine Optimization (AEO). ## Semrush Discussions - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) - 3 comments, 2 upvotes - [how do i make schemma marup on with stars review on israrely prep result?](https://www.g2.com/discussions/how-do-i-make-schemma-marup-on-with-stars-review-on-israrely-prep-result) - 1 comment, 2 upvotes - [? 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[Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) - [SEO Spider](https://www.g2.com/products/seo-spider/reviews) - [SEO WRITING](https://www.g2.com/products/seo-writing/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [SISTRIX](https://www.g2.com/products/sistrix/reviews) - [Sitebulb](https://www.g2.com/products/sitebulb/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [STAT Search Analytics](https://www.g2.com/products/stat-search-analytics/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) - [Swydo](https://www.g2.com/products/swydo/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Wix](https://www.g2.com/products/wix/reviews) - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Yoast](https://www.g2.com/products/yoast-yoast/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Semrush Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content Creation** - Content Creation Tools - Content Curation - Content Management **Listing Management** - Network Directory - Data Aggregators - Duplicate Monitoring - Optimization **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Platform Basics** - Centralized Platform - Web Tracking **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Team Member Roles - Automated Alerts and Notficiations **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Content & Collaboration** - Content Calendar - Approval Workflows - Content Creation **Media Channels** - Online Media **Platform Interoperability** - Close Ecosystem API **Grammar Tools** - Vocabulary Recommendations - Sentence Rephrasing - Dictionary **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Planning** - Scheduling Integration **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Social Management** - Social Analytics - Social Publishing - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Optimization** - SEO - Dashboards & Reporting - ROI Reporting **Tools** - Audience Insights **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Performance** - Real-Time Updates - Analytics **Platform Data** - Channel Acquisition **Content Planning** - Task Assignment - Content Scheduling **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Geographic Coverage** - National Media - International Media **Writing Support** - Text Reader - Machine Translation - Custom Style Guides - Reporting **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Publishing** - Execute Content Publication **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Social Functionality** - Social Functionality **Logistics** - Customizable Templated Workflows - Internal Communication - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Sessions - Engagement - Return - Conversions - Search Rank **Platform Content ** - Battlecards **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Reporting** - Keyword Targeting - Custom Reports - Dashboards **Software Availability** - Word Processor - Integrations - Browser Plug-In **Analysis** - Custom Dashboards - Reports - Integrations **Social Media** - Social Media Integration **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Planning** - Collaborative Editorial Calendars / Scheduling Content **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking **Generative AI** - AI Text Generation - AI Text-to-Speech - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Other Features** - Integrations - Reporting **Agentic AI - Operational Risk Management** - Proactive Assistance **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Semrush Alternatives - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,501 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,159 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - 4.5/5.0 (666 reviews)