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# Moz Pro vs Semrush Comparison - What are their main differences?

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Moz ProSemrush[+ Add Product](#)

Pricing

**Moz Pro**
Free Trial

**$49.00** 1 User Per Month · Starter

**$99.00** Per Month · Standard

**$179.00** Per Month · Medium

**$299.00** Per Month · Large

**Free Trial** 1 User · Free Trial

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**Semrush**
Free Trial

**$139.95** Flat Rate Per Month · Pro

**$249.95** Flat Rate Per Month · Guru

**$499.95** Flat Rate Per Month · Business

**$199.00** Flat Rate Per Month · Semrush One Starter

**$299.00** Flat Rate Per Month · Semrush One Pro+

**$549.00** Flat Rate Per Month · Semrush One Advanced 

Show more

**Pricing Insights**
from reviews

Perceived Cost

**Moz Pro**
$$$$$

**Semrush**
$$$$$

Average Discount

**Moz Pro**
8%1% more

**Semrush**
7%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Moz Pro** 6 months
Based on 100 responses

**Semrush** 6 months
Based on 100 responses

Return on Investment

**Moz Pro** 6 months
Based on 100 responses

**Semrush** 6 months
Based on 100 responses

 ![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro")

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

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**Pros & Cons**
from reviews

**Moz Pro**

User-Friendly (14)

Keyword Research (12)

Limited Features (8)

Feature Deficiency (4)

**Semrush**

Easy-to-Use Interface (566)

Unified SEO Marketing Tools (529)

Expensive Base Subscription (451)

Costly Add-Ons (237)

Integrations

**Moz Pro**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[
View all
](https://www.g2.com/products/moz-pro/integrations)

**Semrush**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6dc3e3cb51ce8508e4c66151410625c2/databox-databox.png "Product Avatar Image")

Databox

](https://www.g2.com/products/databox-databox/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image")

Google Ads

](https://www.g2.com/products/google-ads/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a4aea6e512d19f5e2149db80788077e9/google-analytics-360.png "Product Avatar Image")

GA 360

](https://www.g2.com/products/google-analytics-360/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/311/large_detail_da820dfb0bceb23ead050c282acb6770.jpeg "Product Avatar Image")

Google Docs

](https://www.g2.com/products/google-google-docs/reviews)[
View all
](https://www.g2.com/products/semrush/integrations)

Screenshots

**Moz Pro**
 ![Moz Pro screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1275491/04-Moz-ExplorebyKeyword-polished-v1.png)

**Semrush**
 ![Semrush screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/94882/Capterra-Semrush-Product-Screenshot-02-AI-Visibilty.png)

**Ratings**
from reviews

Meets Requirements

**Moz Pro**

**8.4** /10

Based on 529 responses

**Semrush**

**8.8** /10

Based on 3,355 responses

Ease of Use

**Moz Pro**

**8.6** /10

Based on 532 responses

**Semrush**

**8.3** /10

Based on 3,396 responses

Ease of Setup

**Moz Pro**

**8.8** /10

Based on 325 responses

**Semrush**

**8.6** /10

Based on 2,565 responses

Ease of Admin

**Moz Pro**

**8.9** /10

Based on 248 responses

**Semrush**

**8.6** /10

Based on 1,489 responses

Quality of Support

**Moz Pro**

**8.5** /10

Based on 433 responses

**Semrush**

**8.4** /10

Based on 2,887 responses

Has the product been a good partner in doing business?

**Moz Pro**

**8.9** /10

Based on 238 responses

**Semrush**

**8.7** /10

Based on 1,481 responses

Product Direction (% positive)

**Moz Pro**

**8.3** /10

Based on 522 responses

**Semrush**

**8.6** /10

Based on 3,140 responses

**Features**
ratings from reviews

SEO Tools

**7.0** /10

Based on 483 responses

**8.2** /10

Based on 2,480 responses

Digital Analytics

Not enough data

**7.7** /10

Based on 583 responses

Social Media Analytics

Not enough data

**8.2** /10

Based on 336 responses

Uncover more feature rated insights from real users to improve your shopping experience.

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Local Listing Management

Not enough data

**8.5** /10

Based on 303 responses

Local SEO

Not enough data

**8.8** /10

Based on 712 responses

Competitive Intelligence

Not enough data

**8.3** /10

Based on 774 responses

Marketing Calendar

Not enough data

**7.9** /10

Based on 147 responses

Social Media Management

Not enough data

**8.1** /10

Based on 272 responses

Media Monitoring

Not enough data

**8.2** /10

Based on 147 responses

Social Media Advertising

Not enough data

**8.2** /10

Based on 128 responses

Proofreading

Not enough data

**7.9** /10

Based on 31 responses

Market Intelligence

Not enough data

**8.0** /10

Based on 317 responses

Paid Search Intelligence

Not enough data

**8.1** /10

Based on 179 responses

Content Creation

Not enough data

**7.3** /10

Based on 529 responses

Answer Engine Optimization (AEO)

Not enough data

**7.7** /10

Based on 242 responses

AI Search Visibility Optimization Tools

Not enough data

**8.9** /10

Based on 36 responses

Content Analytics

Not enough data

**8.0** /10

Based on 840 responses

Marketing Analytics

Not enough data

**8.6** /10

Based on 623 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
58.3%

Mid-Market(51-1000 emp.)
33.3%

Enterprise(\> 1000 emp.)
8.4%

Small-Business(50 or fewer emp.)
58.3%

Mid-Market(51-1000 emp.)
33.3%

Enterprise(\> 1000 emp.)
8.4%

Small-Business(50 or fewer emp.)
64.1%

Mid-Market(51-1000 emp.)
29.3%

Enterprise(\> 1000 emp.)
6.7%

Small-Business(50 or fewer emp.)
64.1%

Mid-Market(51-1000 emp.)
29.3%

Enterprise(\> 1000 emp.)
6.7%

**Reviewers' Industry**

[![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro")](https://www.g2.com/products/moz-pro/reviews)
Moz Pro

Marketing and Advertising
30.3%

Information Technology and Services
9.0%

Computer Software
8.1%

Internet
7.3%

Retail
2.9%

Other
42.4%

[![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")](https://www.g2.com/products/semrush/reviews)
Semrush

Marketing and Advertising
29.2%

Information Technology and Services
8.4%

Computer Software
8.0%

Retail
3.5%

Internet
3.1%

Other
47.9%

Alternatives

**Moz Pro Alternatives**

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

[
SE Ranking
](/products/se-ranking/reviews)

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)

 ![BrightEdge](https://images.g2crowd.com/uploads/product/hd_favicon/1487565729/brightedge.svg "BrightEdge")

[
BrightEdge
](/products/brightedge/reviews)

 ![Conductor](https://images.g2crowd.com/uploads/product/hd_favicon/22a4336d4cc8b97c190c7b442d395e2c/conductor.svg "Conductor")

[
Conductor
](/products/conductor/reviews)

**Semrush Alternatives**

 ![Serpstat](https://images.g2crowd.com/uploads/product/hd_favicon/1491829471/serpstat.svg "Serpstat")

[
Serpstat
](/products/serpstat/reviews)

 ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye")

[
Birdeye
](/products/birdeye/reviews)

 ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs")

[
Ahrefs
](/products/ahrefs/reviews)

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

[
SE Ranking
](/products/se-ranking/reviews)

## Moz Pro vs Semrush FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Moz Pro vs Semrush?

Semrush stands out for its broader feature set and higher reviewer volume, while Moz Pro is favored for its user-friendly interface and ease of setup.

| [Moz Pro](https://www.g2.com/products/moz-pro/reviews) | [Semrush](https://www.g2.com/products/semrush/reviews) |
| --- | --- |
| 4.3/5 (608 reviews) | 4.4/5 (4026 reviews) |
| Small-Business | Small-Business |
| 8.8 | 8.6 |
| 8.5 | 8.5 |
| User-Friendly | Features |

### How do the pricing models of Moz Pro and Semrush compare?

Moz Pro is rated as the stronger value on price and cost satisfaction compared to Semrush.

- **Moz Pro:** Reviewers describe Moz Pro as affordable and competitively priced, with several noting its value for small businesses and agencies.
- **Semrush:** In recent reviews, many cite Semrush as expensive, with high costs and add-ons frequently mentioned as a drawback for small businesses and freelancers.
- **Switching reasons:** Reviewers mention switching to Moz Pro for its simpler pricing and to Semrush for its broader feature set despite higher costs.

### What are the best alternatives to Moz Pro and Semrush?

The top 3 alternatives to Moz Pro and Semrush are SE Ranking, Similarweb, and —.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Moz Pro](https://www.g2.com/products/moz-pro/reviews) | 4.3/5 (608 reviews) | Small-Business | Affordable and competitively priced | User-Friendly |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4026 reviews) | Small-Business | Expensive, high costs and add-ons | Features |
| [SE Ranking](https://www.g2.com/products/se-ranking/reviews) | 4.7/5 (1591 reviews) | Small-Business | — | — |
| [Similarweb](https://www.g2.com/products/similarweb/reviews) | 4.4/5 (1179 reviews) | Mid-Market | — | — |

### Which SEO Tools features should I prioritize when comparing Moz Pro and Semrush?

Buyers comparing Moz Pro and Semrush should prioritize Keyword Research, Integrations, Reporting & Automation, and Pricing/Value.

- **Keyword Research:** Moz Pro (12 all-time mentions), Semrush (679 all-time mentions)
- **Integrations:** Semrush (318 all-time mentions), Moz Pro (integration limitations cited in recent reviews)
- **Reporting & Automation:** Moz Pro (7 all-time mentions for Detailed Reporting), Semrush (346 all-time mentions for Time-saving, 364 for Easy Setup)
- **Pricing/Value:** Moz Pro (affordable, positive value sentiment), Semrush (507 all-time mentions for Expensive, 468 for High Pricing)

### What are the pros and cons of Moz Pro vs Semrush?

Moz Pro's headline strength is its user-friendly interface, while Semrush is recognized for its comprehensive feature set.

- **Moz Pro strengths:** User-Friendly (14 all-time mentions), Keyword Research (12), Data Accuracy (9), Intuitive (8), Detailed Reporting (7), SEO Optimization (7), Valuable Insights (7), Training Benefits (6), Backlink Analysis (5), Competitor Analysis (5), Competitor Comparison (5), Keyword Ranking (5), Keyword Tracking (5), Link Building (5)
- **Moz Pro trade-offs:** Limited Features (8), Feature Deficiency (4), Keyword Management (4)
- **Semrush strengths:** Features (799), Ease of Use (781), Keyword Research (679), Helpful (656), SEO Optimization (618), SEO Tools (603), Insights (543), Rank Tracking (424), Powerful Features (415), Intuitive (374), Efficiency (366), Easy Setup (364), Time-saving (346), Integrations (318), Competitor Research (315), Business Marketing (300), Capabilities (290)
- **Semrush trade-offs:** Expensive (507), High Pricing (468), High Costs (414)

### Is Moz Pro or Semrush better for small businesses?

Moz Pro is the better fit for small businesses, with a strong small-business segment and positive sentiment on affordability and ease of use.

- **Moz Pro:** Small-Business segment; reviewers highlight its affordability, user-friendly interface, and suitability for agencies and small teams.
- **Semrush:** Small-Business segment; reviewers note its comprehensive features but frequently mention high costs and add-ons as barriers for small businesses.

### Which SEO Tools platform has better integrations?

Semrush is favored for integrations, with significantly more reviewer-cited integration mentions than Moz Pro.

- **Moz Pro:** Recent reviews cite limited integration capabilities and a desire for more third-party and back-office integrations.
- **Semrush:** 318 all-time reviews mention integrations, with Google Analytics and Shopify specifically named in recent reviews.

### How do Moz Pro and Semrush compare on customer support?

Moz Pro and Semrush are rated at parity for Quality of Support, both scoring 8.5.

- **Moz Pro:** Reviewers describe support as responsive, helpful, and knowledgeable, with positive experiences highlighted in recent reviews.
- **Semrush:** Reviewers note helpful and knowledgeable support, with some citing strong onboarding and account management, though a few mention challenges with billing and account issues.

### Which is easier to implement, Moz Pro or Semrush?

Moz Pro and Semrush are rated at near-parity for Ease of Setup, with Moz Pro at 8.8 and Semrush at 8.6.

- **Moz Pro:** Reviewers consistently describe setup as quick, straightforward, and easy for both beginners and agencies.
- **Semrush:** Reviewers report setup is generally easy and fast, with positive experiences for both small businesses and enterprise teams.

### Which product has better Keyword Research?

Semrush is the stronger platform for Keyword Research, with a much higher reviewer-cited mention count and broader sentiment.

- **Moz Pro:** 12 all-time mentions for Keyword Research, with reviewers highlighting its keyword list tool and suggestions as key strengths.
- **Semrush:** 679 all-time mentions for Keyword Research, with reviewers consistently citing its Keyword Magic Tool, prompt research, and export features as major advantages.