Compare Moz Pro and Semrush 
At a Glance
Market Segments
Small-Business (58.1% of reviews)
Small-Business (64.9% of reviews)
Entry-Level Pricing
$49.00 1 User Per Month
$139.94 Per Month
Moz Pro
Star Rating
(606)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 1 User Per Month
Browse all 5 pricing plansSemrush
Star Rating
(3,337)4.5 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in user-friendliness, with many users praising its clean and intuitive interface. This makes it easy for newcomers to navigate the platform without a steep learning curve, a feature that has been highlighted in recent feedback.
- Users say that Moz Pro is particularly effective for SEO research and optimization, with capabilities like keyword research, site audits, and rank tracking. Reviewers appreciate its comprehensive toolset, which they find user-friendly and suitable for beginners.
- According to verified reviews, Semrush offers a broader range of features, including strong backlink audits and competitive analysis tools. Users have noted that these features contribute significantly to their SEO strategies, making it a robust all-in-one solution.
- Reviewers mention that while Moz Pro is praised for its ease of setup, Semrush has a slight edge in implementation speed, with users reporting a smoother onboarding experience that allows them to start utilizing the platform's features quickly.
- G2 reviewers highlight that both products provide quality support, but Semrush's larger user base and more frequent updates may lead to a more dynamic support experience. Users appreciate the responsiveness and helpfulness of the support teams for both tools.
- Users indicate that while Moz Pro is a solid choice for small businesses, Semrush's extensive feature set and higher overall satisfaction ratings make it a more compelling option for those looking for advanced SEO capabilities and insights.
Pricing
Entry-Level Pricing
Moz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Moz Pro
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.4
527
8.8
2,637
Ease of Use
8.6
530
8.3
2,665
Ease of Setup
8.8
323
8.6
1,865
Ease of Admin
8.9
248
8.6
1,349
Quality of Support
8.5
430
8.5
2,313
Has the product been a good partner in doing business?
8.9
238
8.7
1,328
Product Direction (% positive)
8.3
521
8.8
2,547
Features by Category
Metrics
Not enough data
8.4
443
Not enough data
8.2
434
Not enough data
7.9
417
Not enough data
7.7
389
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
373
Not enough data
7.5
384
Not enough data
7.2
370
Reporting
Not enough data
8.0
427
Not enough data
8.2
419
Not enough data
7.8
401
Not enough data
7.7
399
Not enough data
7.9
395
Not enough data
7.6
374
Not enough data
8.0
410
Other
Not enough data
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
358
Not enough data
7.0
336
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
369
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Social Analytics
Not enough data
8.8(won by default)
295
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Reports & Dashboards
Not enough data
8.4(won by default)
277
Not enough data
8.8(won by default)
286
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
246
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
255
|
Verified
Performance
Not enough data
8.3
264
|
Verified
Not enough data
8.8
271
|
Verified
Local Search Optimization
Not enough data
8.9
606
|
Verified
Not enough data
8.4
554
|
Verified
Not enough data
8.4
528
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
586
|
Verified
Platform Basics
Not enough data
8.5
580
Not enough data
8.6
582
Agentic AI - Competitive Intelligence
Not enough data
6.9
76
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Platform Content
Not enough data
7.3
473
Platform Reporting
Not enough data
8.0
548
Not enough data
8.3
555
Platform Basics
Not enough data
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Marketing Campaign Performance
Not enough data
8.5
82
Not enough data
8.7
83
Agentic AI - Marketing Calendar
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Other Features
Not enough data
8.3
108
Not enough data
8.8
94
SEO Auditing & Monitoring
8.1
246
8.7
1034
8.4
232
9.1
987
Feature Not Available
8.8
873
8.1
232
8.9
921
Agentic AI - SEO Tools
5.6
28
6.6
181
5.7
27
6.7
183
5.8
28
6.7
185
6.3
29
6.7
180
6.1
28
6.6
181
5.8
28
6.6
174
5.8
28
6.8
178
SEO Content & Rankings
7.8
450
8.2
1531
8.5
458
9.1
1714
8.6
449
8.8
1592
7.4
240
8.2
936
7.5
220
8.5
902
SEO Reporting
8.4
453
8.9
1669
7.7
242
8.6
1025
7.4
241
8.3
984
6.8
225
7.8
846
Generative AI
6.0
202
6.8
411
6.1
202
6.8
401
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
167
Social Management
Not enough data
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
203
Not enough data
8.0
179
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Reporting
Not enough data
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
Not enough data
8.1
23
Not enough data
8.1
24
Platform Interoperability
Not enough data
8.4
80
Agentic AI - Social Media Advertising
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Social Functionality
Not enough data
8.8
98
Campaign Management
Not enough data
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Targeting
Not enough data
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Platform
Not enough data
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Segment Trending
Not enough data
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
241
|
Verified
Not enough data
7.3
202
Analysis
Not enough data
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Platform
Not enough data
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Agentic AI - Market Intelligence
Not enough data
7.2
34
Not enough data
6.8
33
Platform Basics
Not enough data
8.5
143
Not enough data
7.7
127
Not enough data
8.4
147
Platform Data
Not enough data
8.2
133
Not enough data
8.3
138
Not enough data
8.6
150
Not enough data
8.3
133
Agentic AI - Operational Risk Management
Not enough data
6.9
18
Planning
Not enough data
7.7
236
Publishing
Not enough data
7.7
238
Social Media
Not enough data
7.6
239
Planning
Not enough data
7.9
363
Generative AI
Not enough data
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Agentic AI - Content Creation
Not enough data
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
AI Visibility & Tracking
Not enough data
7.9
76
Not enough data
8.0
89
Sentiment & Brand Analysis
Not enough data
7.9
70
Not enough data
6.3
58
Competitive Benchmarking
Not enough data
7.3
61
Not enough data
7.6
70
AI Content Optimization
Not enough data
7.7
65
Not enough data
7.8
69
Reporting & Alerts
Not enough data
6.8
60
Not enough data
7.7
72
Tools
Not enough data
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
719
Agentic AI - Content Analytics
Not enough data
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Marketing Operations
Not enough data
7.7
392
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
396
|
Verified
Not enough data
8.6
434
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
59
Not enough data
7.5
59
Not enough data
7.1
59
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Moz Pro and Semrush are categorized as SEO Tools
Unique Categories
Moz Pro has no unique categories
Semrush is categorized as Paid Search Intelligence, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
7.3%
Retail
2.9%
Other
42.5%
Marketing and Advertising
29.4%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.7%
Internet
3.7%
Other
46.2%
Discussions
How to get audit report of my website?
3 Comments
MR
This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your...Read more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What is moz ranking?
2 Comments
MM
Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility...Read more
What is Semrush used for?
4 Comments
KS
It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management.Read more
Does SEMrush have a free plan?
3 Comments
BB
Yes they have a free plan where you can add 1 website.Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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