# Google Analytics for G Suite Reviews **Vendor:** Google **Category:** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 119 ## About Google Analytics for G Suite The Google Analytics spreadsheet add-on brings you the power of the Google Analytics API combined with the power of data manipulation in Google Spreadsheets. ## Google Analytics for G Suite Pros & Cons **What users like:** - Users value the **flexibility and great metrics** of Google Analytics for G Suite in optimizing their marketing strategies. (1 reviews) - Users find the **ease of use** of Google Analytics for G Suite impressive, particularly with its interactive features. (1 reviews) - Users appreciate the **detailed traffic insights** and effective conversion tracking provided by Google Analytics for G Suite. (1 reviews) - Users value the **flexibility** of Google Analytics for G Suite in enhancing their marketing strategies and insights. (1 reviews) - Users value the **flexibility and comprehensive metrics** of Google Analytics for G Suite in their marketing strategies. (1 reviews) - Integrations (1 reviews) - Setup Ease (1 reviews) - Useful (1 reviews) **What users dislike:** - Users experience **data inaccuracy** as Google Analytics often omits key search terms, complicating traffic analysis. (1 reviews) - Users report **data management issues** with Google Analytics for G Suite, particularly for large and complex datasets. (1 reviews) ## Google Analytics for G Suite Reviews ### 1. See the Future of Your Market with Google Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Sudip M. | Digital Marketing & Email Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2023 **What do you like best about Google Analytics for G Suite?** As an SEO marketing expert at BOO, I make maps of the best demographic groups and keyword sets. Then I run targeted ads and on-page SEO tests to reach the most valuable audiences. **What do you dislike about Google Analytics for G Suite?** I use this every day as an SEO marketing expert at BOO. Before I scale up SEO or campaigns, I use GA signals, short paid A/B tests, and first-party surveys to make sure there is enough demand in a certain group of people. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** I use GA signals, short paid A/B tests, and quick surveys to turn demographic guesses into sure-fire SEO keywords and marketing campaigns that can grow. ### 2. Traffic Insights with Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Hemant A. | SEO Head, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Google Analytics for G Suite?** I like that Google Analytics for G Suite provides detailed information about traffic on the website. I also find the conversions feature really effective in helping me track which sources are driving conversions. Plus, setting it up was really easy for me. **What do you dislike about Google Analytics for G Suite?** It doesn't give the search term, most of the terms are not provided in Google Search. So we can't identify from which keywords the organic traffic came. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** I use Google Analytics for G Suite to track website visitors and traffic sources, solving our issues with not knowing the source of traffic and conversions. It provides detailed information about website traffic, helping us understand our audience better. ### 3. Strong Reporting with Custom Dashboards **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren M. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Google Analytics for G Suite?** The reporting capabilities are strong—custom reports, dashboards, and real-time data allow you to tailor analysis to specific business goals. **What do you dislike about Google Analytics for G Suite?** The biggest drawback is the learning curve. GA4, in particular, is not intuitive for new users. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Google Analytics solves the problem of limited visibility into how users interact with our website and digital channels. Without it, it’s difficult to understand where traffic is coming from, what content is performing, and how users move through the site. ### 4. Its good for Bigners who dont wnat more technical in this fild **Rating:** 4.0/5.0 stars **Reviewed by:** Akash N. | Sales executive managers, Hospitality, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Google Analytics for G Suite?** Setup process for bigners its simple and esey, best thing is its use your compnay logo when you print pdf. **What do you dislike about Google Analytics for G Suite?** Alise email not work properley in the g suite, and the second thing is paymnet methord its complsuery to connet Credit card with same adress, one and last cost is hight for lifetime user who want to use email in daily -- and no discount on multi purchase. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** its simple its help to send email to our coustomers we have send more packages in prefet templates, Coustomer trust us with offical domin email, Semless email sending of our day by day tasks. ### 5. Great G-Suite Experience, but Limitations with Large Data Sets **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Google Analytics for G Suite?** G-Suite is very friendly and interactive. I find the Gemini integrations with G-Suits Workspace very impressive, especially when used with G-Sheets. **What do you dislike about Google Analytics for G Suite?** A lot of tools suggests may not be suitable for very large or complex operations. For example, google sheets cannot handle a large number of attributes when there are many rows. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** There is an attribution problem, particularly with the first touch and last click models. However, the tool is quite helpful when it comes to providing a detailed, in-depth view of the funnel data. ### 6. Flexible Platform with Powerful Marketing Metrics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Google Analytics for G Suite?** Has a lot of flexibility and and great metrics in strategizing a marketing plan. **What do you dislike about Google Analytics for G Suite?** There could be more ways to digest and simplify the data that shows up outright. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Sometimes there is issues with integration and collecting data. ### 7. All Time Favourite Ad Management & Analytical Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Aman G. | Business Development Executive, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Google Analytics for G Suite?** Google Analytics helps in knowing how much traction I am getting on the website which is connected to it, how many clicks and conversions out of the budget set for the campaign and where exactly we need to target to more visitors and what is the current status of the website with respect to visitors. Now a days it also helps in suggesting keywords which would help in getting more leads and traffic onto the website from the right set of audience from the preferred countries. It sometimes, by himself, provides certain free benefits by introducting certain additions into the campaign by promoting in the country which is not even set in the campaign. **What do you dislike about Google Analytics for G Suite?** I don't typically dislike anything but sometimes configuring a campaign gets difficult because of the changed policies and rules. Furthermore, it also sometimes disables campaign out of the blue and suggest the changes that needs to be implemented to make it live again to which i feel it should notify before disabling so that it does not affect the campaign if it is unattended for a day or two. Rest everything seems to be fine as these softwares are typically robust and requires constant learning to evolve with time. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** It helps in getting the leads from the website itself without deploying dedicated resources on lead generation, it is just that we need to set the budget and add credits to perform well. A single marketing person, who has good knowledge of this tool can help in generating leads which we are doing it which in turn saves cost on the resources and time as well. It provides many leads in a single day and for the similar reason it is worth spending the budget. This gives the overview where exactly we need to add our focus to get the right market captured. ### 8. Perfect way to track your visitors **Rating:** 4.5/5.0 stars **Reviewed by:** Nayan P. | PPC Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2023 **What do you like best about Google Analytics for G Suite?** Their analytics stats and all the useful information makes them the perfect analytics tool. We've been using it for all our marketing accounts and the data that it gives are immense helping us evaluate all our marketing efforts. The good thing is that it is much easy to use, can easily be implemented, and it can integrate with other tools as well. I will say, every marketer must be using it more frequently. **What do you dislike about Google Analytics for G Suite?** I haven't seen any cons on this tool since the beginning of my journey in digital marketing. Every tool has definitely some cons, but it's so good for me that I can't even locate. So, 0% dislike for this tool. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** This tool helps us extract detailed insights into website and app performance, helping us understand user behavior, traffic sources, and content engagement. All this information are crucial for optimizing websites and making data-driven decisions, and even reporting back to the client. ### 9. Invaluable support for understanding online engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Robert F. | Visual artist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Google Analytics for G Suite?** I have domains and websites with Fasthosts, Google and Squarespace. Google Analytics enables me to monitor all my sites easily and consistently. I can also analyse my YouTube channel and track engagement of my email campaigns. I regularly look at Google Analytics on my main website (around two to three times a week) to understand which pages are getting the most views and from which cities/region around the world. **What do you dislike about Google Analytics for G Suite?** My business now is art-based but I have over 27 years experience in commerce/IT. Even so Google Analytics involves a steep learning curve to implementation and analysis. Sometimes the help pages/instructions send me off doen a rabbit hole of cascading links as it often feels that to understand the help page I'm on I need to have read another one or more first. It's not that the help is badly written, it just feels like everyhting is linked to everythign else and that there is a summary text missing that could provide a bit more direction over scope of intent and any prerequisitie steps required. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** My art-based businesses are small and audiences are emerging. Google Analytics helps me to understand where my audiences are based, what pages they are looking at and which they are clicking away from. It helps me understand if interest is trending or dropping off and what search terms/keywords feature the most. I expect to gain more benefits from Google Analytics as my understanding of configuration and reporting deepens. ### 10. Great tool for digital marketering **Rating:** 4.0/5.0 stars **Reviewed by:** Ethan V. | Marketing & Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Google Analytics for G Suite?** Comprehensive reporting to determine user journey, entrance and exits, webpage metrics, and overall performance. Segmentation and personalization is a key aspect of our business which is greatly supported via the user groups and demographic tools. **What do you dislike about Google Analytics for G Suite?** The user interface is not intuitive, making the experience extremely difficult for new users and to train other staff members on use. Ease of use is something that should be improved. We've also found that customer support can be less-than desired with a tendancy for long wait times and unresolved tickets. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Understanding all aspects of our webpage marketing. Learning who is visiting our site, when they are visiting our site, and trends help us consistantly moniter our marketing teams performance and support generation of qualified leads for our sales team. ### 11. Google Analytics necessary but cumbersome to use **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan E. | Director of New Media, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2024 **What do you like best about Google Analytics for G Suite?** The overall amount of data and administrative features so you can add all your web accounts/websites under one account and allow for multiple users. Connecting is a little cumbersome but has some instructions to set up so once you do it a few times not that difficult. **What do you dislike about Google Analytics for G Suite?** The downside of so much data is that it can be overwhelming and the reporting was a lot easier before, now it's more difficult to run reports and quickly view data sets. Customer support is not the best either. Hard to get someone to get back to you. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Google Analytics will give you real-time traffic and analysis of your website traffic based on demographics and user activity (events, users, pages, etc.) So this is helpful with running any type of Marketing or advertising campaign if you want to see certain locations, times, and particular pages getting traffic as well as conversions. So it can be very helpful with ROI and overall web analysis over time (Compare over time). Although I feel the customized report feature is more difficult, saving as a pdf and emailing to clients is a great feature that we use. ### 12. Google Analytics Ease of Use **Rating:** 4.0/5.0 stars **Reviewed by:** Jake B. | Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Google Analytics for G Suite?** Google Analytics is very intuitive and allows folks from across all backgrounds to set up analytics. The quickness and ability to integrate across multiple platforms is key. Also can't go wrong with a free tool. **What do you dislike about Google Analytics for G Suite?** The biggest area for improvement would have to be around customer support. While it is a free tool, there are complexities around terminology and the amount of data. Having better support or resources would be key. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** We often have Google Analytics, along with other analytic tools in place on the same site. Comparing against one another to ensure accuracy and effectiveness of our sites is key to long term success. ### 13. Quick insights and helpful in planning ahead **Rating:** 5.0/5.0 stars **Reviewed by:** Shabaz M. | CEO, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Google Analytics for G Suite?** Normally a lot of webmasters rely on analytics of various types, but I have found Google Analytics to be precise and to the point when it comes to report generation. Furthermore, with Google Tag Analyzer, the integration has become easy now. Plus points for realtime visitors view and ability to exclude inhouse team. **What do you dislike about Google Analytics for G Suite?** Old accounts conversion the the new property has always been confusing. Turns out with Tag, it was a bit easier. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Helps in analysing traffic sources of clients' websites and apps. Also helpful in planning ahead the marketing budget. ### 14. Website Traffic and Audience Tracking Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Sachin S. | Marketing Consultant, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2023 **What do you like best about Google Analytics for G Suite?** The best thing I like about Google Analytics is that we can easily track all the incoming traffic on our website or mobile application from different sources in a single window. It is also very easy to implement on our projects. Using Google Analytics, we can also track the conversion of leads and also track sales revenue in an ongoing advertisement campaign. It comes up with plenty of integration facilities with other services to make it more viable and efficient. In our usage span of 6 years, we have received excellent customer support from Google for all our queries. **What do you dislike about Google Analytics for G Suite?** There is nothing to dislike about Google Analytics as it offers more than what you expect from a AnalyticsTol. To explore Google Analytics at its full potential, you need to be an expert in this otherwise you will end up having an overview of this tool. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** GoogleAnnalytica for G Suite allows us to track all our marketing campaigns and analyze the traffic on our website and mobile app. We used to face a lot of difficulty in analyzing our customers after landing on the website or mobile app and tracking their user experience to improve our content delivery and service quality which is now become so easy and efficient with Google Analytics. ### 15. Good program to analyze website traffic. **Rating:** 3.0/5.0 stars **Reviewed by:** Christi O. | Marketing Associate , Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2023 **What do you like best about Google Analytics for G Suite?** The thing I like most about Google Analytics is that it gives me a lot of information about how people use a website. With so many reports and data to choose from and the option to make analytics your own, you can really understand how well your site is doing. It also works well with other Google tools, which helps you make smart choices about how to enhance the user experience and make marketing campaigns more effective. **What do you dislike about Google Analytics for G Suite?** Another aspect that could be improved in Google Analytics is the initial configuration for beginner users. The number of options and settings can be confusing at first, and a more intuitive guide during the initial setup could make it easier to get into the platform. Additionally, customization of specific reports could be easier to better fit individual needs. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Using Google Analytics, we're able to understand and improve our company's online performance in basic ways. The platform helps us because it gives us useful information about how people use our website, which lets us change our marketing tactics, make the experience better for users, and increase conversions. This helps us make smart choices based on data so that we can keep improving our online performance and reach our business goals. ### 16. Google Analytics User for G Suite in Education Setting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2024 **What do you like best about Google Analytics for G Suite?** Excellent reporting and charting functions made my job a lot easier. Was able to produce high level and micro level reports for management as needed. **What do you dislike about Google Analytics for G Suite?** I haven't really found any specific flaws with Google Analytics for G Suite. It is all around a great product. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Excellent data reporting on web traffic and tracking of our digital marketing campaigns. ### 17. The Best Website, and Customer Traffic Tracker platform **Rating:** 5.0/5.0 stars **Reviewed by:** Pratiksha D. | SEO Analysits, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Google Analytics for G Suite?** It is incredibly easy to understand and also to install. It actually takes few mins to set up. I adore the flexibility to automate reports and ability to built a shared docs that tells what I want to communicate. It gives org. A clear understanding of users and traffic behaviors. **What do you dislike about Google Analytics for G Suite?** It's actually waht I anticipated. Despite how simple it is to use browser like Google to understand how to make it work. Though, I am getting a hang of it now. So happy with all the things which are present. Also, in the entry level, obtaining a summary required a significant amount of data processing. It is an excellent tool but also, some of the features can be added to make it more feasible. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** There are so many. Here are few of the points- 1) it enables me to easily and directly exchange data with my team mates. 2) it helps in my comprehension of what or which page on our websites are more profitable. Also, it helps to understand which page has less traffic or bounce rate. 3) it is also useless in understanding the customer location and activities. ### 18. A Great tool website traffic and audience Tracking! **Rating:** 4.0/5.0 stars **Reviewed by:** Shubham S. | Senior Search Engine Optimization, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Google Analytics for G Suite?** It is easy to track traffic, you can track traffic's journey from visting your website to converting into a lead or sales. We are using Google Ananlytics from past 5 years and Google never disappoint us in terms of support. **What do you dislike about Google Analytics for G Suite?** There are some areas where Google analytics can be improved. Sometimes it is hard to find some features for that you need to dig and have to spent few hours. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** It helps us in tracking my audience and traffic so I can monitor from where my traffic is coming and is it going to the right direction. It bridges the gap between Marketers and audience by providing realtime traffic data ### 19. Easy to read analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Lola D. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Google Analytics for G Suite?** I like that tey updated the UI/UX for Google Analytics because it's so much easier to navigate and understand the reporting. You can easily understand your web traffic, conversions, sources, etc. **What do you dislike about Google Analytics for G Suite?** I think it's a bit buggy sometimes and you have to double and triple check your numbers from the original data sources like your website, etc. because there tends to be quite a bit bot traffic with Google. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** We're able to see all of the analytics we need to understand if campaigns are successful or not for our clients. ### 20. As a person in IT Analytics, I have used Google analytics extensively **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Google Analytics for G Suite?** The first and foremost is the ease of use for a non-technical person as well. Since I work a lot between business and technical teams, GSuite comes handy to build mock-ups and wireframes to be able to decipher more intricate details required for development. Also the ability to integrate various data source sinto one seamless platform makes it easy to analyze and draw insights for dashboarding etc. **What do you dislike about Google Analytics for G Suite?** I feel there are a ton of features and without some training people can get a bit lost. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** It is helping me to look at data more closely and able to draw insights and perform dashboarding/reporting is key to my work. Also you may have heard the saying that 'Analysis Paralysis' where too much is too much, but what the right analysis with the right parameters will unfold insights key to the business and stakeholders. ### 21. Powerful Website Analytics Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Munavvar M. | Founder, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Google Analytics for G Suite?** Real-time user activity tracking, Average user engagement analysis, funnel visualization and more. Integration is a easy for a tech savy people. **What do you dislike about Google Analytics for G Suite?** Datas are quite inaccurate and missing. After GA4 introduced there are missing datas like transaction ID for eCommerce purchases, source and medium missing and few other discrepancies. It's not easy for beginners to view the user behaviour. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Helps to understand how users interact with website. For eCommerce sites funnel visualization helps to understand entrance to conversion exit ratio ### 22. Analysis wise - The platform is by far the best **Rating:** 4.5/5.0 stars **Reviewed by:** Rupesh S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2023 **What do you like best about Google Analytics for G Suite?** The best thing about the google analytics is that we can analyse our marketing campaign effortlesly. The option to analyse website traffic, App gives it a added advantage. You can also go deeper into the analytic part by integrating the Google tags. All the google platforms GA4, Google tags, Google search console all combine to give a deep insight towards every campaign and customer's journey in to the website. Which indirectly helps us in identifying the website low ranking content, Website page errors etc. Customer support is also ok. **What do you dislike about Google Analytics for G Suite?** There is nothing to dislike about the platform but the issue with the huge platfrom is that once we have learned a new feature, google announces or changes the UI of the platform. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Google Analytics is solving manier problems like, What does the customer like more, Be it content, Product or any other informative things on a website/app. ### 23. My realtime analytics for my website **Rating:** 5.0/5.0 stars **Reviewed by:** Richard P. | Affiliate Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2024 **What do you like best about Google Analytics for G Suite?** Provide realtime monitoring for my website. The interface display are well organized.. **What do you dislike about Google Analytics for G Suite?** Sometimes when I am logging to my Google account and enter my integrated website keep exiting.But I figure out how to manage it. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** It made my report easy to manage..I can monitor the actual data and send to my affiliate advertising for their requirements for applying for their affiliate program. ### 24. GA complements the data we need **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2024 **What do you like best about Google Analytics for G Suite?** With GA, we are able to collect and see the data trends, it helps to plan and manage risks. It gives our team another perspective of the user usage of our product. **What do you dislike about Google Analytics for G Suite?** I hope it can give me insights and give some notifications in advance but I know this is quite difficult. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** We need data more than just a daily operation. GA collects the data over time and this information is valuable for us to predict future growth in specific countries or regions. This also allows us to limit risks and plan ahead. ### 25. Google Analytics is perfect for a small business. **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriel R. | Photographer and Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Google Analytics for G Suite?** Working with colleagues, we're ablt to take an overview of our previous month's analytics and easily see what are strong and weak points are for marketing. **What do you dislike about Google Analytics for G Suite?** I really have no complaints, nothing comes to mind :) **What problems is Google Analytics for G Suite solving and how is that benefiting you?** I work remotely for a busy local restaurant, and between my colleagues, including the managers, it is diffcult getting together in person due to scheduling. having our own accounts on Google, we're able to (literally) be on the same page while viewing and discussing our reports and online growth while doing conference calls. ### 26. Great tool to provide insights **Rating:** 4.5/5.0 stars **Reviewed by:** Jack L. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2022 **What do you like best about Google Analytics for G Suite?** Google analytics' capabilities around engagement metrics have helped solve many of the product and growth problems that I have. I like that I could segment time frame with various users segments, analyzing and discovering insights. **What do you dislike about Google Analytics for G Suite?** Google analytics lack granular support for running cohort analysis. It's limited to a certain cohort period (up to 3 months I think), which limits the type of analysis I could run. I am in the B2b SAAS space. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Users' engagement problems amongst different user groups, cohorts and segments. I like that it has great visualization capabilities, allowing me to segment users by engagements or geographic locations. ### 27. Perfect for bussiness where lots of events takes place **Rating:** 4.0/5.0 stars **Reviewed by:** Raj S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Google Analytics for G Suite?** I like the dashboard events. I can easily see drop off and conversions. I can improve each steps for segments of users and for different time periods. It's make it easier for data anlysis **What do you dislike about Google Analytics for G Suite?** Just that combined data needs to be collated a lot . Even at event level getting breakdown need a lot of data crucnhinh and exporting into Excel sheet . Many more functionalities can be added **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Mostly for analytics as the user level and making marketing decisions. Also doing chorat analysis is simple using Google analytics . Lead quality etc can also be analysed better ### 28. Old and new versions are a bit confusing at first, but relatively easy to learn **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Google Analytics for G Suite?** Source of truth for web activity so I can look at real time and long-term trends on my site. **What do you dislike about Google Analytics for G Suite?** It does require engineering to set up properly or to make any changes, which can make it useless if there's an issue with setup. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** We need to understand what's happening on our site and when, and what user journeys look like, and GA allows us to do this by mapping user behavior. We can understand when traffic is up or down, what pages are performing best, and compare this with actual results. ### 29. Google Analytics is a must for every website **Rating:** 5.0/5.0 stars **Reviewed by:** Noemi Ruth T. | Managing Editor, Online Media, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Google Analytics for G Suite?** It is easy to use for beginners and provides advanced data for more advanced users. **What do you dislike about Google Analytics for G Suite?** It can sometimes be confusing when changes are made. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** It allows me to monitor and track website traffic and make changes as necessary. ### 30. Smooth Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Rawad A. | Project Management, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Google Analytics for G Suite?** Easy to use. Easy to locate information and valuable data needed to track. **What do you dislike about Google Analytics for G Suite?** It can be a little challenging for first-time users. Maybe adding more tips and some guidelines can be helpful. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Not enough support when needed. ### 31. Good for finding out audience data and where sales come from **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Google Analytics for G Suite?** I use GA to help me create strategies for brands. I pull data such as audience, and technology. Although it is a little complicated to use without training, once you've had training on it, it's easier to use. **What do you dislike about Google Analytics for G Suite?** Slow to load and have to look around to find information. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** It helps me understand what audience is using a clients website and helps me figure out who we need to target as well as audiences we can expand to. ### 32. Great insights for future marketing campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Marco M. | Sales and Engagement Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2023 **What do you like best about Google Analytics for G Suite?** tracking interactions with Google Drive files or measuring collaboration within Google Docs. **What do you dislike about Google Analytics for G Suite?** A steep learning curve could be a disadvantage, especially for users new to analytics. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Provides real-time insights into collaboration or productivity, a valuable feature. ### 33. Always great to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2024 **What do you like best about Google Analytics for G Suite?** Gives me data about what's going on with my websites and has been free and reliable for years. **What do you dislike about Google Analytics for G Suite?** The only thing that I don't like is that it's not an approved solution all over the world with GDPR anymore. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** It helps me get informed data about the website that I'm managing using data instead of how I feel about something. ### 34. I find Gsuite easy to use and helpful for both personal and business purposes. **Rating:** 5.0/5.0 stars **Reviewed by:** Sharmaine Leeni B. | Senior Account Based Marketing & Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2023 **What do you like best about Google Analytics for G Suite?** G Suite is user friendly. I really like using Google Spreadsheet. **What do you dislike about Google Analytics for G Suite?** GSuite has limited function when offline. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** I can easily export reports and they have the link of the report that I can visit anytime. ### 35. Easy way to calculate KPI of website **Rating:** 5.0/5.0 stars **Reviewed by:** Parag G. | Associate QA Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2023 **What do you like best about Google Analytics for G Suite?** We are able to traffic the traffic generated on the website to gather important KPI of the website. We can analyze the data in numerous ways to get fruitful results. This is wonderful adding for any website **What do you dislike about Google Analytics for G Suite?** There should be initial setup tutorial for the Google G Suite. The pricing model is quite high if we are getting heavy traffic. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** We are able to analyze the audience of our website in a fruitful manner. ### 36. Google Analytics Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2023 **What do you like best about Google Analytics for G Suite?** Google Analytics gives a holistic view into customer journeys- enabling us to understand the web performance and visitors' journey, helping optimize experience and conversion rates **What do you dislike about Google Analytics for G Suite?** Google Analytics is not completely flexible and has limitations when it comes to tracking custom events like button clicks, or even recording time spent on a page when there are high bounces from the same page. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** We are using Google Analytics to track our website visitors, analyze traffic sources, and visitor demographics, and improve conversions by optimizing based on visitor behavior. It is very helpful for business by helping in lead gen, customer experience and conversion optimization ### 37. Best For Website Analytics expecially with GA4 **Rating:** 4.0/5.0 stars **Reviewed by:** Javeria A. | Writing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2023 **What do you like best about Google Analytics for G Suite?** I've used google analytics to tract traffic for my client e-commerce website ,I was able to to find the weak marketing tactics they used quickly and its easier to manage marketing compaigns analyze and use google tags. **What do you dislike about Google Analytics for G Suite?** nothing much, but yeah maybe an integration with AI to optimize marketing compaigns would be a plus **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Its easier for me to analyze traffic for a period of time and optimize marketing compaigns. I guess Its just that Im use to it. ### 38. Best Site Traffic Analyzer **Rating:** 3.5/5.0 stars **Reviewed by:** AJESH R. | Copy Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Google Analytics for G Suite?** Google Analytics is the best tool to track my website traffic, thereby gaining a general sense of the site's overall performance. It is also a tool that is used globally. Customer Support is exceptional. **What do you dislike about Google Analytics for G Suite?** The setup process is little seamless. It is hard to migrate date from Google Universal Analytics. The interface is also different from Universal Analytics. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** It helps me to track the performance of my site, shows all my site traffic, and helps me to improve on the flaws, thereby enhancing the site's performance. ### 39. Google Analytics for School Site **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea C. | Elementary School Counselor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Google Analytics for G Suite?** Google Analytics is helpful in gauging the engagement of facutly/staff, students, and parents in a school setting. I use G Suite to create lessons for students and trainings for staff, and analytics allows me to see how often students and staff are engaging in the material. I also find the monthly reports helpful. **What do you dislike about Google Analytics for G Suite?** Doesn't tell you who is engaging with the site. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Assessing how often teachers and students are engaging with my lessons and site. ### 40. A great way to share analytics! **Rating:** 4.0/5.0 stars **Reviewed by:** Dustin A. | Operations manager/Digital Engagement, Consumer Goods, Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Google Analytics for G Suite?** It's really simple and straightforward. It takes moments to install and begin using. I love that I can create a shared document that shows exactly what I want to share with the team, as well as the ability to automate reports. **What do you dislike about Google Analytics for G Suite?** Honestly, it's what I expected. As intuitive as it is, I still had to "Google" a bit to figure out how exactly to get it what I wanted it to do. Luckily Google had some good documentation on how to set things up and how to understand to get what you want. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** It allows me to share data with my executive team in a simple direct way. Rather than having to navigate Analytics on the website over a conference call. As well, it gives the ET the data they need at the intervals they want. ### 41. Best Analytics Tool Available **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2024 **What do you like best about Google Analytics for G Suite?** Best tool to understand the audience interaction with our content **What do you dislike about Google Analytics for G Suite?** As of now I have not found anything dislike about the tool **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Audience interaction data analysis with the tool for my website content ### 42. Google for my Business **Rating:** 5.0/5.0 stars **Reviewed by:** Miriam E. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Google Analytics for G Suite?** It helps me to see who is looking at my business page and gives me insight. **What do you dislike about Google Analytics for G Suite?** I sometimes have a hard time navigating, but overall it is ok! **What problems is Google Analytics for G Suite solving and how is that benefiting you?** It brings more people to my website because I am seeing who it is attracting. As well as, what people are searching. ### 43. You must be using this analytical tool **Rating:** 5.0/5.0 stars **Reviewed by:** Shreyansh J. | Tech Content Writer and YouTuber, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2023 **What do you like best about Google Analytics for G Suite?** The analytics for the website vistors to increase and improve the performance and the revenue of the website. **What do you dislike about Google Analytics for G Suite?** Sometime there's tracking error of the website visits. But it is not that frequent. It is still very useful. I am also using Google Search Console with it so it also helps. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** I am using the Google Analytics to better our marketing strategy and decisions. The data helps us to also save money. ### 44. A Must Have Tool for All Business! **Rating:** 5.0/5.0 stars **Reviewed by:** Dhara A. | Senior SEO Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Google Analytics for G Suite?** Google Analytics for G Suite provides a deep insight in my website. I cana track my audience, traffic, and many important data regarding customers. I think this is the best tool for all your website insights. **What do you dislike about Google Analytics for G Suite?** I really like this tool for all analysis. I did't found any dislikes in this tool. It is simply awesome. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** It helps me to get all insightful data which I want to check and provide all data segmet wise. It is really helpful for varios purpose. ### 45. Google Analytics for G Suite Review **Rating:** 5.0/5.0 stars **Reviewed by:** Saurabh S. | Search Engine Optimization Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 09, 2023 **What do you like best about Google Analytics for G Suite?** Google analytics for G Suite is one of the best for marketing people. It gives you detailed analysis of the users and allow you to prepare strategies according users behaviour and interest. **What do you dislike about Google Analytics for G Suite?** I think there is nothing to dislike about Google analytics for g Suite but yes the regular updates make me uncomfortable to use Google analytics for G Suite. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Google analytics allow to analyse real time users data. It provides additional data line traffic and user behaviour. ### 46. A must have tool for growing business **Rating:** 4.5/5.0 stars **Reviewed by:** Chintan G. | Junior Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Google Analytics for G Suite?** You can monitor traffic from all the sources at a single place, create funnel and analyse it and imrove it. It is very easy to implement google analytics in your application it just requires few steps to get going. **What do you dislike about Google Analytics for G Suite?** Not as such but it sometimes takes some time to load the data. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Google Analytics is used for monitoring the customer behaviour and that's the best thing. ### 47. Easily Design the Visualisation **Rating:** 5.0/5.0 stars **Reviewed by:** SURYA N. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Google Analytics for G Suite?** Drag drop the Visualisation and connecting data sourcely easily and free of cost usage beginners .Any one easily understand the knowledge about Analytics. Auto save the progress **What do you dislike about Google Analytics for G Suite?** Application loading so much time and laging ,some time getting error data loading, **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Creating Analaylise the big data to useful insights like graphs easily understand the company growth,and focusing area of draw bakes or customer rating satisfaction ### 48. Impossible not to have GA for your business **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany M. | Internet Safety Evaluator, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2023 **What do you like best about Google Analytics for G Suite?** Google Analytics provides the best tools and analysis for managing how your business is doing. From page views to page funnels, tracking user behavior has never been easier. **What do you dislike about Google Analytics for G Suite?** While realtime tracking is great, the delay for daily totals was somewhat problematic. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** GA helped immesely with targeting our audience for our clients and helping us determine best paths forward for our clients on their businesses. ### 49. Powerful Tool - Google Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Adi P. | Talent Acquisition Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Google Analytics for G Suite?** Google Analytics providesreal time data which allos us to monitor the performance of our website and applications. **What do you dislike about Google Analytics for G Suite?** Google Analytics may apply data sampling when you analyze large datasets, which can affect the accuracy of the reports. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Fore-commerce businesses, Google Analytics can track sales and revenue which allows us to make data-driven decisions to boost our online sales. ### 50. Analytics tool that will decrease your customer acquisition cost **Rating:** 4.0/5.0 stars **Reviewed by:** Ajay M. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2023 **What do you like best about Google Analytics for G Suite?** It helps us to get overview of our diffrent capmaign running on diffrent location at many dimensions & measures. These dimesions & measures can be customized bbased on business need. **What do you dislike about Google Analytics for G Suite?** Too much amout of data & limited real time data is the thing that can be improved more , while on user side it collects user too much data that can bring privacy concerns from user. **What problems is Google Analytics for G Suite solving and how is that benefiting you?** Getting insights on customer action on every page/ click , so that our focus can be shifter where customer is more focused on. ## Google Analytics for G Suite Discussions - [What is Google Analytics for G Suite used for?](https://www.g2.com/discussions/what-is-google-analytics-for-g-suite-used-for) - [How can I use G suite for free?](https://www.g2.com/discussions/how-can-i-use-g-suite-for-free) - [Which features are only available with G Suite Enterprise for Education?](https://www.g2.com/discussions/which-features-are-only-available-with-g-suite-enterprise-for-education) - [What are the features of G suite?](https://www.g2.com/discussions/google-analytics-for-g-suite-what-are-the-features-of-g-suite) - [Is Google Analytics included in G Suite?](https://www.g2.com/discussions/is-google-analytics-included-in-g-suite) - [View Google Analytics for G Suite pricing details and edition comparison](https://www.g2.com/products/google-analytics-for-g-suite/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+08%3A43%3A07+-0500&secure%5Bsession_id%5D=aba7a4ca-91a4-4a88-ac57-f40ece6989d6&secure%5Btoken%5D=ae318d401626d1b7adaccc6ba0448d6e7343dee321dac2acc26de809476a6b8c&format=llm_user) ## Google Analytics for G Suite Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) ## Google Analytics for G Suite Features **Agentic AI - Google Workspace for Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration ## Top Google Analytics for G Suite Alternatives - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (815 reviews) - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) - 4.8/5.0 (300 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (256 reviews)