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At a Glance
Semrush
Semrush
Star Rating
(3,143)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plans
SpyFu
SpyFu
Star Rating
(516)4.6 out of 5
Market Segments
Small-Business (73.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$39.00 Per Month
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Semrush excels in providing a comprehensive suite of tools for SEO and competitor analysis, making it a go-to choice for users who need a robust platform. Many users appreciate how it consolidates various functionalities, such as keyword research and ranking tracking, into one user-friendly interface.
  • Users say that SpyFu offers excellent value for smaller businesses or those on a budget, with many highlighting its user-friendly dashboard and straightforward data presentation. Reviewers often mention that it provides essential insights without overwhelming users with excessive information, making it a solid choice for those who prioritize cost-effectiveness.
  • Reviewers mention that Semrush's extensive data capabilities are particularly beneficial for larger teams or agencies, as it allows for in-depth competitor analysis and tracking of SEO performance. Users frequently note that the platform's data clarity and organization significantly enhance their workflow.
  • According to verified reviews, SpyFu shines in its ease of setup and administration, with many users praising the intuitive onboarding process. This aspect is especially appealing for small businesses that may lack dedicated IT resources, allowing them to get started quickly and efficiently.
  • G2 reviewers highlight that while Semrush has a slightly lower ease of use rating compared to SpyFu, it compensates with its powerful features and data depth. Users often express that the learning curve is worth it for the advanced capabilities it offers, particularly for those who are serious about SEO.
  • Users report that both platforms provide solid support, but SpyFu tends to receive higher marks for its responsiveness and helpfulness. Many users have shared positive experiences with SpyFu's customer service, indicating that they feel supported in their SEO and paid search efforts.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
Browse all 5 pricing plans
SpyFu
Basic
$39.00
Per Month
Browse all 3 pricing plans
Free Trial
Semrush
Free Trial is available
SpyFu
No trial information available
Ratings
Meets Requirements
8.8
2,515
8.9
429
Ease of Use
8.3
2,541
8.8
436
Ease of Setup
8.6
1,743
9.1
266
Ease of Admin
8.6
1,298
9.0
261
Quality of Support
8.6
2,206
9.0
334
Has the product been a good partner in doing business?
8.7
1,279
9.3
254
Product Direction (% positive)
8.8
2,424
8.3
422
Features by Category
7.7
504
Not enough data
Metrics
8.4
438
Not enough data
8.3
432
Not enough data
7.9
414
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.6
371
Not enough data
7.4
374
Not enough data
7.5
384
Not enough data
7.1
369
Not enough data
Reporting
8.0
425
Not enough data
8.2
416
Not enough data
7.8
400
Not enough data
7.7
400
Not enough data
7.8
395
Not enough data
7.6
375
Not enough data
8.0
409
Not enough data
Other
7.7
387
Not enough data
8.1
400
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
356
Not enough data
7.0
335
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Not enough data
Administration
7.7
366
Not enough data
7.4
353
Not enough data
8.5
407
Not enough data
8.3
396
Not enough data
Social Media AnalyticsHide 16 FeaturesShow 16 Features
8.2
332
Not enough data
Social Analytics
8.8
294
Not enough data
8.5
274
Not enough data
8.7
280
Not enough data
8.2
247
Not enough data
Feature Not Available
Not enough data
8.1
217
Not enough data
8.1
213
Not enough data
Reports & Dashboards
8.4
277
Not enough data
8.8
285
Not enough data
8.7
271
Not enough data
7.9
210
Not enough data
Agentic AI - Social Media Analytics
7.4
21
Not enough data
7.3
21
Not enough data
7.9
21
Not enough data
8.2
21
Not enough data
8.0
21
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Listing ManagementHide 6 FeaturesShow 6 Features
8.5
289
Not enough data
Listing Management
8.6
243
|
Verified
Not enough data
8.2
239
|
Verified
Not enough data
8.5
242
|
Verified
Not enough data
8.6
254
|
Verified
Not enough data
Performance
8.3
261
|
Verified
Not enough data
8.8
267
|
Verified
Not enough data
8.5
657
Not enough data
Local Search Optimization
8.9
596
|
Verified
Not enough data
8.4
547
|
Verified
Not enough data
8.4
520
|
Verified
Not enough data
8.3
532
|
Verified
Not enough data
7.9
516
|
Verified
Not enough data
8.8
579
|
Verified
Not enough data
Competitive IntelligenceHide 9 FeaturesShow 9 Features
8.0
678
Not enough data
Platform Basics
8.5
569
Not enough data
8.5
575
Not enough data
Agentic AI - Competitive Intelligence
7.0
73
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
531
Not enough data
Platform Content
7.3
470
Not enough data
Platform Reporting
8.0
545
Not enough data
8.3
553
Not enough data
7.9
143
Not enough data
Platform Basics
8.5
106
Not enough data
8.2
103
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
95
Not enough data
8.4
106
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
99
Not enough data
8.7
109
Not enough data
Marketing Campaign Performance
8.5
81
Not enough data
8.7
82
Not enough data
Agentic AI - Marketing Calendar
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Not enough data
Other Features
8.3
107
Not enough data
8.8
93
Not enough data
7.8
1,793
7.9
329
SEO Auditing & Monitoring
8.7
1022
7.8
51
9.0
919
8.6
29
8.8
860
8.0
29
8.8
883
7.9
28
Agentic AI - SEO Tools
6.6
177
Not enough data
6.7
178
Not enough data
6.7
179
Not enough data
6.7
175
Not enough data
6.5
175
Not enough data
6.6
170
Not enough data
6.8
173
Not enough data
SEO Content & Rankings
8.2
1504
8.1
236
9.1
1639
9.0
320
8.8
1548
8.6
267
8.2
929
6.9
46
8.4
867
8.0
29
SEO Reporting
8.9
1607
9.2
312
8.6
1014
8.8
56
8.3
974
7.9
54
7.8
842
7.8
40
Generative AI
6.7
406
5.8
10
6.8
397
6.0
10
Social Media ManagementHide 20 FeaturesShow 20 Features
8.2
267
Not enough data
Content & Collaboration
8.8
193
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
181
Not enough data
Feature Not Available
Not enough data
8.2
164
Not enough data
Social Management
8.7
236
Not enough data
8.8
230
Not enough data
Feature Not Available
Not enough data
8.5
228
Not enough data
7.9
203
Not enough data
8.0
178
Not enough data
7.8
149
Not enough data
Agentic AI - Social Media Management
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
8.0
147
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
8.5
125
Not enough data
Platform Interoperability
8.4
79
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
97
Not enough data
Campaign Management
9.0
95
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
89
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
87
Not enough data
8.0
85
Not enough data
8.3
87
Not enough data
Targeting
8.6
89
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Not enough data
Platform
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Not enough data
7.8
30
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
8.0
304
Not enough data
Data collection
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
213
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Not enough data
Segment Trending
8.6
246
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
239
|
Verified
Not enough data
7.3
201
Not enough data
Analysis
8.3
233
Not enough data
8.6
254
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
Platform
8.7
260
|
Verified
Not enough data
8.4
238
|
Verified
Not enough data
7.7
213
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Not enough data
Agentic AI - Market Intelligence
7.0
32
Not enough data
6.8
32
Not enough data
Paid Search IntelligenceHide 8 FeaturesShow 8 Features
8.1
167
8.1
33
7.3
525
Not enough data
Planning
7.7
234
Not enough data
Publishing
7.7
236
Not enough data
Social Media
7.6
236
Not enough data
Planning
7.9
361
Not enough data
Generative AI
7.4
144
Not enough data
7.2
140
Not enough data
7.2
139
Not enough data
6.7
137
Not enough data
6.4
134
Not enough data
Agentic AI - Content Creation
7.1
46
Not enough data
7.0
46
Not enough data
7.2
46
Not enough data
7.1
46
Not enough data
7.2
47
Not enough data
7.3
46
Not enough data
7.3
46
Not enough data
Answer Engine Optimization (AEO)Hide 10 FeaturesShow 10 Features
7.4
87
Not enough data
AI Visibility & Tracking
7.8
67
Not enough data
7.8
76
Not enough data
Sentiment & Brand Analysis
7.8
64
Not enough data
6.3
54
Not enough data
Competitive Benchmarking
7.3
57
Not enough data
7.6
64
Not enough data
AI Content Optimization
7.7
60
Not enough data
7.7
60
Not enough data
Reporting & Alerts
6.7
55
Not enough data
7.5
64
Not enough data
8.0
807
Not enough data
Tools
Feature Not Available
Not enough data
8.2
665
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
655
Not enough data
8.2
641
Not enough data
8.0
582
Not enough data
7.8
580
Not enough data
8.9
715
Not enough data
Agentic AI - Content Analytics
7.5
57
Not enough data
7.7
57
Not enough data
7.7
58
Not enough data
7.8
58
Not enough data
7.7
59
Not enough data
7.9
529
Not enough data
Marketing Operations
7.7
389
|
Verified
Not enough data
8.4
412
|
Verified
Not enough data
8.0
400
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
392
|
Verified
Not enough data
8.6
430
|
Verified
Not enough data
7.7
362
|
Verified
Not enough data
8.0
376
|
Verified
Not enough data
8.2
403
|
Verified
Not enough data
7.9
354
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
57
Not enough data
7.5
57
Not enough data
7.1
56
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Semrush
Semrush
Small-Business(50 or fewer emp.)
64.8%
Mid-Market(51-1000 emp.)
29.3%
Enterprise(> 1000 emp.)
5.9%
SpyFu
SpyFu
Small-Business(50 or fewer emp.)
73.0%
Mid-Market(51-1000 emp.)
21.0%
Enterprise(> 1000 emp.)
6.0%
Reviewers' Industry
Semrush
Semrush
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
46.0%
SpyFu
SpyFu
Marketing and Advertising
40.3%
Internet
6.4%
Information Technology and Services
5.8%
Computer Software
5.4%
Retail
2.0%
Other
40.1%
Alternatives
Semrush
Semrush Alternatives
Ahrefs
Ahrefs
Add Ahrefs
Serpstat
Serpstat
Add Serpstat
Reputation
Reputation
Add Reputation
SE Ranking
SE Ranking
Add SE Ranking
SpyFu
SpyFu Alternatives
SE Ranking
SE Ranking
Add SE Ranking
Similarweb
Similarweb
Add Similarweb
Ahrefs
Ahrefs
Add Ahrefs
Serpstat
Serpstat
Add Serpstat
Discussions
Semrush
Semrush Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
Hillary  M.
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
Sayed Sayeedur R.
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
SpyFu
SpyFu Discussions
What’s the best way to use competitor research for SEO?
1 Comment
Mark S.
MS
There are a number of ways to use competitive info from SpyFu for SEO: 1. Review a competitor's keywords - where do your keywords or your client's...Read more
How to be a software developer for SpyFu?
1 Comment
Official Response from SpyFu
Hi David. Our Developers come from a variety of backgrounds, but they all have these things in common: a few years of developer expertise and very strong...Read more
How do I sort keywords by location?
1 Comment
Md Faruk H.
MH
Search on youtube........ also you can visit https://tech-tweet.comRead more