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At a Glance
Semrush
Semrush
Star Rating
(3,294)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plans
SpyFu
SpyFu
Star Rating
(517)4.6 out of 5
Market Segments
Small-Business (73.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
$39.00 Per Month
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that SpyFu is an excellent choice for small businesses looking for a budget-friendly option. Users appreciate its user-friendly interface and dashboard, making it easy to navigate and utilize for both SEO and paid search strategies.
  • Users say that Semrush excels in providing a comprehensive all-in-one SEO platform. Reviewers highlight its powerful capabilities in keyword research, competitor analysis, and site audits, which are crucial for optimizing marketing strategies effectively.
  • According to verified reviews, SpyFu's ease of setup is a standout feature, with many users noting a quick and intuitive onboarding process. This allows businesses to start leveraging its tools without a steep learning curve.
  • Reviewers mention that Semrush's detailed reporting and data visualization tools are particularly beneficial for users needing in-depth insights into their SEO performance. The clarity of the reports helps teams make informed decisions about their marketing efforts.
  • G2 reviewers highlight that while SpyFu may not offer as much data as some of its pricier competitors, it provides valuable insights that keep users coming back. Many agencies have relied on SpyFu for years, citing its effectiveness in tracking domain performance across various niches.
  • Users express that Semrush's integration capabilities are a significant advantage, allowing for seamless connection with existing websites. This ease of integration is often praised as a time-saver, enabling users to focus on optimizing their sites rather than dealing with technical hurdles.
Pricing
Entry-Level Pricing
Semrush
Pro
$139.94
Per Month
Browse all 5 pricing plans
SpyFu
Basic
$39.00
Per Month
Browse all 3 pricing plans
Free Trial
Semrush
Free Trial is available
SpyFu
No trial information available
Ratings
Meets Requirements
8.8
2,611
8.9
429
Ease of Use
8.3
2,638
8.8
436
Ease of Setup
8.6
1,838
9.1
266
Ease of Admin
8.6
1,338
9.0
261
Quality of Support
8.5
2,290
9.0
334
Has the product been a good partner in doing business?
8.7
1,317
9.3
254
Product Direction (% positive)
8.8
2,521
8.3
422
Features by Category
7.7
516
Not enough data
Metrics
8.4
444
Not enough data
8.2
435
Not enough data
7.9
417
Not enough data
7.7
389
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
385
Not enough data
7.2
370
Not enough data
Reporting
8.0
427
Not enough data
8.2
419
Not enough data
7.8
402
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
410
Not enough data
Other
7.7
388
Not enough data
8.1
401
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
358
Not enough data
7.0
336
Not enough data
7.6
355
Not enough data
Agentic AI - Digital Analytics
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Not enough data
Administration
7.7
369
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Not enough data
Social Media AnalyticsHide 16 FeaturesShow 16 Features
8.1
333
Not enough data
Social Analytics
8.8
295
Not enough data
8.5
274
Not enough data
8.7
281
Not enough data
8.2
248
Not enough data
Feature Not Available
Not enough data
8.1
217
Not enough data
8.0
213
Not enough data
Reports & Dashboards
8.4
277
Not enough data
8.8
286
Not enough data
8.7
271
Not enough data
7.9
210
Not enough data
Agentic AI - Social Media Analytics
7.3
22
Not enough data
7.2
22
Not enough data
7.7
22
Not enough data
8.0
22
Not enough data
7.9
22
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Listing ManagementHide 6 FeaturesShow 6 Features
8.5
291
Not enough data
Listing Management
8.6
245
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
255
|
Verified
Not enough data
Performance
8.3
263
|
Verified
Not enough data
8.8
270
|
Verified
Not enough data
8.5
664
Not enough data
Local Search Optimization
8.9
604
|
Verified
Not enough data
8.4
552
|
Verified
Not enough data
8.4
526
|
Verified
Not enough data
8.3
536
|
Verified
Not enough data
7.8
520
|
Verified
Not enough data
8.8
585
|
Verified
Not enough data
Competitive IntelligenceHide 9 FeaturesShow 9 Features
8.0
687
Not enough data
Platform Basics
8.5
580
Not enough data
8.6
582
Not enough data
Agentic AI - Competitive Intelligence
7.0
75
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
536
Not enough data
Platform Content
7.3
473
Not enough data
Platform Reporting
8.0
548
Not enough data
8.3
555
Not enough data
7.9
144
Not enough data
Platform Basics
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Not enough data
Content Planning
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Not enough data
Marketing Campaign Performance
8.5
82
Not enough data
8.7
83
Not enough data
Agentic AI - Marketing Calendar
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Not enough data
Other Features
8.3
108
Not enough data
8.8
94
Not enough data
7.8
1,874
7.9
329
SEO Auditing & Monitoring
8.7
1033
7.8
51
9.1
971
8.6
29
8.8
872
8.0
29
8.9
914
7.9
28
Agentic AI - SEO Tools
6.6
182
Not enough data
6.7
184
Not enough data
6.7
185
Not enough data
6.7
181
Not enough data
6.5
182
Not enough data
6.6
175
Not enough data
6.8
179
Not enough data
SEO Content & Rankings
8.2
1525
8.1
236
9.1
1700
9.0
320
8.8
1584
8.6
267
8.2
937
6.9
46
8.5
896
8.0
29
SEO Reporting
8.9
1659
9.2
312
8.6
1025
8.8
56
8.3
984
7.9
54
7.8
847
7.8
40
Generative AI
6.8
413
5.8
10
6.8
402
6.0
10
Social Media ManagementHide 20 FeaturesShow 20 Features
8.1
268
Not enough data
Content & Collaboration
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
167
Not enough data
Social Management
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
203
Not enough data
8.0
179
Not enough data
7.8
149
Not enough data
Agentic AI - Social Media Management
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Not enough data
8.0
147
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
120
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
106
Not enough data
8.1
98
Not enough data
Reporting
9.0
137
Not enough data
Feature Not Available
Not enough data
8.9
125
Not enough data
9.0
135
Not enough data
Agentic AI - Media Monitoring
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
Generative AI
8.1
23
Not enough data
8.1
24
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
8.2
127
Not enough data
Platform Interoperability
8.4
80
Not enough data
Agentic AI - Social Media Advertising
7.3
5
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
Social Functionality
8.8
98
Not enough data
Campaign Management
9.0
97
Not enough data
8.7
95
Not enough data
8.6
95
Not enough data
8.6
88
Not enough data
8.6
89
Not enough data
8.5
91
Not enough data
8.5
87
Not enough data
8.4
89
Not enough data
8.3
88
Not enough data
8.5
92
Not enough data
8.4
90
Not enough data
8.0
86
Not enough data
8.3
88
Not enough data
Targeting
8.6
91
Not enough data
8.5
86
Not enough data
8.5
85
Not enough data
8.6
85
Not enough data
Platform
8.4
88
Not enough data
8.7
96
Not enough data
8.9
94
Not enough data
8.9
95
Not enough data
8.7
92
Not enough data
8.6
90
Not enough data
8.4
84
Not enough data
8.5
86
Not enough data
8.5
89
Not enough data
7.8
30
Not enough data
Grammar Tools
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Not enough data
Writing Support
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
Software Availability
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Not enough data
Generative AI
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Not enough data
8.0
308
Not enough data
Data collection
7.7
198
Not enough data
8.1
225
|
Verified
Not enough data
8.1
215
|
Verified
Not enough data
7.5
197
|
Verified
Not enough data
8.1
215
Not enough data
Segment Trending
8.6
248
|
Verified
Not enough data
8.1
234
|
Verified
Not enough data
8.3
241
|
Verified
Not enough data
7.3
202
Not enough data
Analysis
8.3
234
Not enough data
8.6
256
|
Verified
Not enough data
8.3
216
|
Verified
Not enough data
Platform
8.7
264
|
Verified
Not enough data
8.4
242
|
Verified
Not enough data
7.7
215
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
8.1
211
|
Verified
Not enough data
8.2
208
Not enough data
Agentic AI - Market Intelligence
7.2
34
Not enough data
6.8
33
Not enough data
Paid Search IntelligenceHide 8 FeaturesShow 8 Features
8.1
167
8.1
33
7.3
526
Not enough data
Planning
7.7
236
Not enough data
Publishing
7.7
238
Not enough data
Social Media
7.6
239
Not enough data
Planning
7.9
363
Not enough data
Generative AI
7.4
146
Not enough data
7.2
142
Not enough data
7.2
141
Not enough data
6.6
139
Not enough data
6.4
136
Not enough data
Agentic AI - Content Creation
7.2
48
Not enough data
7.0
48
Not enough data
7.2
48
Not enough data
7.1
48
Not enough data
7.2
49
Not enough data
7.3
48
Not enough data
7.2
48
Not enough data
Answer Engine Optimization (AEO)Hide 10 FeaturesShow 10 Features
7.5
93
Not enough data
AI Visibility & Tracking
7.8
72
Not enough data
7.9
83
Not enough data
Sentiment & Brand Analysis
7.9
69
Not enough data
6.3
58
Not enough data
Competitive Benchmarking
7.3
61
Not enough data
7.6
68
Not enough data
AI Content Optimization
7.6
63
Not enough data
7.7
65
Not enough data
Reporting & Alerts
6.8
59
Not enough data
7.6
69
Not enough data
7.9
809
Not enough data
Tools
Feature Not Available
Not enough data
8.2
668
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.1
658
Not enough data
8.2
644
Not enough data
8.0
585
Not enough data
7.7
583
Not enough data
8.9
719
Not enough data
Agentic AI - Content Analytics
7.4
59
Not enough data
7.6
60
Not enough data
7.6
60
Not enough data
7.7
60
Not enough data
7.6
61
Not enough data
7.9
534
Not enough data
Marketing Operations
7.7
392
|
Verified
Not enough data
8.4
416
|
Verified
Not enough data
8.0
403
|
Verified
Not enough data
8.0
382
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
396
|
Verified
Not enough data
8.6
434
|
Verified
Not enough data
7.7
365
|
Verified
Not enough data
8.0
379
|
Verified
Not enough data
8.2
407
|
Verified
Not enough data
7.9
357
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.1
59
Not enough data
7.5
59
Not enough data
7.1
59
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Semrush
Semrush
Small-Business(50 or fewer emp.)
64.8%
Mid-Market(51-1000 emp.)
29.2%
Enterprise(> 1000 emp.)
6.0%
SpyFu
SpyFu
Small-Business(50 or fewer emp.)
73.0%
Mid-Market(51-1000 emp.)
21.0%
Enterprise(> 1000 emp.)
6.0%
Reviewers' Industry
Semrush
Semrush
Marketing and Advertising
29.5%
Information Technology and Services
8.9%
Computer Software
8.2%
Retail
3.7%
Internet
3.7%
Other
46.0%
SpyFu
SpyFu
Marketing and Advertising
40.3%
Internet
6.4%
Information Technology and Services
5.8%
Computer Software
5.4%
Retail
2.0%
Other
40.1%
Alternatives
Semrush
Semrush Alternatives
Ahrefs
Ahrefs
Add Ahrefs
Serpstat
Serpstat
Add Serpstat
Birdeye
Birdeye
Add Birdeye
Reputation
Reputation
Add Reputation
SpyFu
SpyFu Alternatives
SE Ranking
SE Ranking
Add SE Ranking
Similarweb
Similarweb
Add Similarweb
Ahrefs
Ahrefs
Add Ahrefs
Serpstat
Serpstat
Add Serpstat
Discussions
Semrush
Semrush Discussions
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
Hillary  M.
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
Sayed Sayeedur R.
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
SpyFu
SpyFu Discussions
What’s the best way to use competitor research for SEO?
1 Comment
Mark S.
MS
There are a number of ways to use competitive info from SpyFu for SEO: 1. Review a competitor's keywords - where do your keywords or your client's...Read more
How to be a software developer for SpyFu?
1 Comment
Official Response from SpyFu
Hi David. Our Developers come from a variety of backgrounds, but they all have these things in common: a few years of developer expertise and very strong...Read more
How do I sort keywords by location?
1 Comment
Md Faruk H.
MH
Search on youtube........ also you can visit https://tech-tweet.comRead more