--- title: Semrush Reviews meta\_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 4026 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 4026 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Semrush Reviews & Product Details Visit Website Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. * * * Product Website Semrush Seller [Adobe](https://www.g2.com/sellers/adobe) Discussions [Semrush Community](https://www.g2.com/products/semrush/discuss) Languages Supported German, English, French, Italian, Japanese, Portuguese, Spanish, Chinese (Simplified) Solution Type All-in-One Overview by Semrush Show More ## Pricing Pricing provided by Semrush. ### Pro $139.94 Per Month [ View More Pricing Information ](https://www.g2.com/products/semrush/pricing) ## Semrush Integrations (58) What do users say about integrations? Verified by Semrush [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AgencyPlatform ](https://www.g2.com/products/agencyplatform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Ahrefs ](https://www.g2.com/products/ahrefs/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") CallRail 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") H&L POS ](https://www.g2.com/products/h-l-pos/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Hootsuite ](https://www.g2.com/products/hootsuite/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Instagram for Business ](https://www.g2.com/products/instagram-for-business/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LinkBoss 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Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Majestic ](https://www.g2.com/products/majestic/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Make ](https://www.g2.com/products/integromat-by-celonis-make/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Copilot ](https://www.g2.com/products/microsoft-microsoft-copilot/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Excel ](https://www.g2.com/products/microsoft-excel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Microsoft Teams 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](https://www.g2.com/products/zapier/reviews) Show More ![Abu M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abu M.") AM Abu M. Digital Marketing Strategiest Small-Business (50 or fewer emp.) 12/4/2024 "Outstanding Digital Marketing & SEO Toolkit" 3/5 What do you like best about Semrush? Semrush has everything you need for SEO and marketing in one place. It’s great for finding keywords, checking your website’s health, and seeing what your competitors are doing. The reports are clear, and the tools are easy to use, even if you’re not an expert. Review collected by and hosted on G2.com. What do you dislike about Semrush? It’s expensive for small businesses or freelancers. Plus, many features come as add-ons and each has its own price, which can add up quickly. Also, the billing cancellation system is a big drawback. Every time I want to cancel an add-on or extra service, like extra projects, keywords or local listings, I have to manually contact support. There’s no automatic system for cancelling subscriptions, which is frustrating. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush helps solve the challenge of managing multiple aspects of SEO and digital marketing in one place. The biggest benefit is the ability to make data-driven decisions. I can easily identify opportunities to improve website performance, target the right keywords and monitor competitors, which helps me to increase website traffic and improve search rankings. Review collected by and hosted on G2.com. Show More 7/24/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Florie-Laure Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Florie-Laure Z.") FZ Florie-Laure Z. Lead technique SEO & Site web Small-Business (50 or fewer emp.) 6/3/2026 "Great Keyword Gap Insights, But Missing SERP Visualization and Stronger AI" 3/5 What do you like best about Semrush? Keyword gap with competitors feature for competitive positionning. Review collected by and hosted on G2.com. What do you dislike about Semrush? No SERP visualization for keywords. AI feautures very restricted, considering the current SEO ecosystem. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? We struggled to clearly understand how our clients and prospects were positioned within the organic search ecosystem compared to their competitors. Before using Semrush, competitive analysis was more fragmented and time-consuming. We had to manually compare keywords, rankings, content topics, and visibility signals across multiple sources, which made it harder to identify where competitors were gaining traction and where we had opportunities to improve. Since implementing Semrush, we can quickly evaluate competitor positioning, understand which keywords and content areas are driving organic visibility, and identify gaps in our own SEO strategies. This has helped us make more informed recommendations, prioritize content opportunities, and support our strategic decisions with clearer data. The main benefit has been better competitive intelligence. We now have a stronger understanding of how brands compare in their market, which has improved our ability to build SEO strategies, explain opportunities to clients, and focus our efforts on areas with the highest potential impact. It has also saved time during research and reporting by centralizing key organic performance insights in one platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Emma F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emma F.") EF Emma F. Manager, SEO Small-Business (50 or fewer emp.) 6/2/2026 "Easy-to-Use SEO Suite, But Rank Tracking Volatility Feels Inaccurate" 3/5 What do you like best about Semrush? The platform itself is super easy to use, its different functions/uses are clear and the tool works as expected. I like that I can see rankings of competitors' pages/sites to do research for my own clients for landing page optimizations. The organic overview tools are amazing for competitor analysis. The content KW gap tool is one of my favorites to use, to specifically to find long form content opportunties for my clients. The site audit tool is also really useful for easily monitoring clients site health on a regular basis. Review collected by and hosted on G2.com. What do you dislike about Semrush? The rank tracking tool is frustrating to use at times because it notifies me that ranking are really volatile, constantly moving up and down, but when I check the SERP, rankings actually remain the same. For example - it would say that I lost all my clients kw rankings at the end of the week and then report they all went back up to normal at the beginning of the following week. Whenever I'm notified of a big drop, I'll look into it and compare the data with other rank tracking tools we use and see that everything is acutally normal and any volatility was 2/3 position changes not completly losing the ranking like what semrush will report. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Various problems my clients might face such as having a change in the robots.txt file that may impact crawling of their site. SEMrush benefits me because they notify me of this change so i know to look into it and fix any errors before it can have a large scaled negative impact. I think keeping up with site health is a difficult task, because it's hard to constanlty run crawls and noitice changes in such a large amount of data given by tools like Screaming Frog. Semrush makes it easy by running crawls on a schedule, comparing to the previous crawls and then summarizing changes in a really digestible format. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Cara H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cara H.") CH Cara H. Marketing Coordinator Small-Business (50 or fewer emp.) 6/2/2026 "Clunky Dashboard, Broken Social Insights, and Weak ROI Despite Strong SEO Tools" 2.5/5 What do you like best about Semrush? The side-by-side comparison of each website authority score integration is helpful and provides a helpful overview of our ranking. We enjoy the key words insights, and the website audit. The user interface is useful on the social poster. The integrations of the website audit and traffic/market and key words are useful to our strategic planning. Review collected by and hosted on G2.com. What do you dislike about Semrush? The various categories and overall appearance of the dashboard is clunky and over run. Each category could use a landing page. Dashboard insights about our social performance is clunky and often broken. Our onboarding process seems to have been lackluster because our two separate brands are set up under the same profile, mixing the data and insights that we get. Additionally, the instagram insights are consistnently broken, and LinkedIn insights are out of date - which makes me uncomfortable with the pricing, as the roi is going down, as the quality of product is diminishing. The social poster also does not have all platform integrations - like location tags - and those integrations that are there - like link in bio, or tagging other users, does not work consistently. This is again a mark against the Return On Investment as I am utilising this to set it and forget it, schedule ahead of time, but I am having to double check posts that go out, then lacking the insights from them. Inconsistent performance of what the tools promise is disappointing. We do not feel the AI/Intelligence options are extensive, nor any better than the accessible features on the web for no additional costs, which makes the pricing structure for SEMrush's AI features baffling. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Social scheduling and insights, website audits and competitor analysis insights, keyword tracking, backlink monitoring and cleansing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Smit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smit D.") SD Smit D. SEO Small-Business (50 or fewer emp.) 3/26/2026 "Good all-in-one tool, but data accuracy needs improvement" 2.5/5 What do you like best about Semrush? What I like about Semrush is that it covers multiple use cases in one platform. I mainly use it for keyword research, basic site audits, and tracking positions. The interface is also quite easy to navigate compared to other SEO tools, which makes it helpful for quick checks and reporting. Review collected by and hosted on G2.com. What do you dislike about Semrush? The biggest issue for me is data accuracy. In many cases, keyword data and traffic estimates feel inconsistent, especially when compared with Ahrefs. Because of this, I don’t fully trust the numbers for decision-making and usually cross-check important keywords elsewhere. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Semrush helps me get a quick overview of keywords, rankings, and basic site issues without using multiple tools. However, for deeper analysis and more accurate data, I still rely on Ahrefs. So for me, Semrush works more as a supporting tool rather than the primary one. Review collected by and hosted on G2.com. Show More 5/5/2026 Current UserValidated ReviewerSource: Organic Review from User Profile ![John P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John P.") JP John P. Digital Strategist Small-Business (50 or fewer emp.) 5/5/2026 "Great SEO Insights, but Extra Costs and Navigation Issues Hold It Back" 2.5/5 What do you like best about Semrush? It gives me a lot of insights and helps me track my progress in SEO in a clear, intuitive way. Support works good with a dedicated customer success manager. It has AI features that give a decent review of each account, but could be improved. Performance wise it's ok. It allows for integrations, but those are not needed for a good experience. Review collected by and hosted on G2.com. What do you dislike about Semrush? Having to pay extra for almost every new feature added, and how navigation is structured. It's easy to get lost in the UI. Some pages open into a new window for no apparent reason. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? It helps me prioritise what actions to take for our SeO clients in a great way and shows us where the low hanging fruit are. This makes it easy to get traction early. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Gambling & Casinos](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Gambling & Casinos") UG Verified User in Gambling & Casinos Enterprise (\> 1000 emp.) 6/1/2026 "Lots of SEMrush Tools, But the Experience Falls Short" 2.5/5 What do you like best about Semrush? there's lots of apps and softwares and uses of semrush, including seo, ads, social media. Review collected by and hosted on G2.com. What do you dislike about Semrush? Data accuracy isn’t perfect: Like most SEO tools, keyword volumes, backlink data, and traffic estimates are model-based, so they can sometimes be noticeably off compared to real analytics. Limited data in smaller niches: For low-traffic websites or niche markets, keyword and competitor data can be thin or less reliable like it's hard to find ideal influencers for social media. Ui is also not the best and it feels too packed Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? SEMrush helps me by making SEO and online marketing easier to manage. It shows me the best keywords to target, helps me understand what my competitors are doing, and points out issues on my website that I need to fix. It also tracks my rankings and backlinks so I can see what’s working and what isn’t. Overall, it saves me time and helps me make smarter decisions without guessing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") AA Verified User in Automotive Small-Business (50 or fewer emp.) 6/1/2026 "Great training and speed, but so many subscriptions and inaccurate metrics/backlink info" 3/5 What do you like best about Semrush? Useful metrics, gives you suggestions on where to start with content and backlinks Review collected by and hosted on G2.com. What do you dislike about Semrush? There are so many things that look free and you find out it needs a subscription when you start using it. There are so many different subscriptions that it gets confusing and messy. I wish it was a clean dashboard with only the tools that I have paid for - or if you must have subscription additions I wish they were clearly marked so i dont interrupt my workflow with them. The metrics are good as indicators ONLY - realistically they are not very accurate. Its a good starting point, but when i first started with the tool i was under the impression they were more accurate than they really are. Backlink analytics are very inaccurate, many backlinks don't show. The training support is good, plenty of workshops. The AI stuff seems a little novelty. I tried integrating with CHatGPT but doesn't seem to work properly, though to be fair, I haven't really tried that hard. Performance is good it is pretty fast. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? Mostly just helping me find keywords and content ideas Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") AC Verified User in Computer & Network Security Mid-Market (51-1000 emp.) 6/1/2026 "Average tool - good for price" 2.5/5 What do you like best about Semrush? All the functions that SEMrush provides - so many AI tools can provide now. Review collected by and hosted on G2.com. What do you dislike about Semrush? Its cost and single-seat structure make it less ideal for solo marketers, small businesses, or those on tight budgets. And the AI visibility coverage, while impressive overall, has some significant gaps. Platforms like Claude and Perplexity are not yet fully covered in its AI tracking toolkit. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? SEMrush takes the guesswork out of keyword strategy. The biggest benefit is that marketers can find high-volume, low-competition keywords that actually drive traffic, save time, and improve content ROI. Another major challenge in digital marketing is not knowing what competitors are doing, and SEMrush helps address that by providing valuable insights into competitors’ SEO and PPC campaigns. With this visibility, users can uncover competitor strategies and spot opportunities to get ahead. Review collected by and hosted on G2.com. Show More 6/9/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Adi U.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adi U.") AU Adi U. Founder and Chief Problem Solver Small-Business (50 or fewer emp.) 4/28/2026 "Comprehensive SEO Tool, But Pricing Needs Attention" 3/5 What do you like best about Semrush? I need Semrush for SEO purposes in my agency. I like tracking keywords for each website and keeping track of them, especially seeing the backlinks and comparing the website I'm working on with the competition. This is what I like the most. I find it a complete solution that doesn't stop with organic traffic but also covers pay-per-click traffic. The initial setup was really easy, and it's a well-developed tool. Review collected by and hosted on G2.com. What do you dislike about Semrush? I don't like the pricing; it's very high and everything feels like an extra cost. They charged me for overspending when I was just making a few tests and not even using it for my own clients. The cost unexpectedly shot up to about $450 one month instead of the usual $240 or $249, and this was not communicated, which was not nice at all. Review collected by and hosted on G2.com. What problems is Semrush solving and how is that benefiting you? I use Semrush for tracking keywords and backlinks for each website, and I like comparing the website I'm working on with the competition. It's a complete solution covering both organic and pay-per-click traffic. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Semrush? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Semrush ](https://www.g2.com/products/semrush/discussions/new) GU Guest User • Last activity 30 days ago How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities? 3 Upvotes 2 [ Join the conversation ](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) ![Farrukh A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Farrukh A.") FA Farrukh Abdullah • Last activity 11 days ago How are you using Semrush for entity clustering and semantic SEO (and GEO planning)? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/how-are-you-using-semrush-for-entity-clustering-and-semantic-seo-and-geo-planning) [ View all Discussions ](https://www.g2.com/products/semrush/discuss) ## Pricing Options Pricing provided by Semrush. ### Pro $139.94 Per Month ### Guru $249.95 Per Month ### Business $499.95 Per Month [ View More Pricing Information ](https://www.g2.com/products/semrush/pricing) Semrush Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_395dbcbb63f9f8fd2ba6d818a69b5e25/moz-pro.png "Product Avatar Image") Moz Pro 4.3/5(608) [ Compare Now ](https://www.g2.com/compare/moz-pro-vs-semrush) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_63d218ec5025462ff5764a0152931977/ahrefs.png "Product Avatar Image") Ahrefs 4.5/5(712) [ Compare Now ](https://www.g2.com/compare/ahrefs-vs-semrush) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0ef7453792832342217306cb3b193569/spyfu.jpg "Product Avatar Image") SpyFu 4.6/5(518) [ Compare Now ](https://www.g2.com/compare/semrush-vs-spyfu) ##### ##### Semrush Features Metrics Search Rank Tools Audience Insights SEO Auditing & Monitoring SEO Alerting SEO Auditing SEO Change Tracking SEO Content & Rankings Link Building Keyword Research SERP Rank Tracking [ View More Features ](https://www.g2.com/products/semrush/features) ## 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