Marketing calendar software helps businesses plan and organize marketing campaigns, content, budgets, and goals. These tools provide visibility within an organization by breaking down silos across teams while simultaneously keeping key stakeholders informed on marketing projects. Marketing calendar software facilitates alignment across multichannel campaigns and enables marketers to easily filter and sort these campaigns. Additionally, this type of software assists marketers in planning, creating, and organizing content, as well as gives them the ability to easily assign writers, designers, and editors to every piece of content.
Marketing calendar software is similar to project management software in that it provides capabilities for collaboration, asset management, and project timeline creation and management, but this type of software is solely focused on marketing campaigns and enables marketers to efficiently complete their work. The software also helps marketers estimate costs and plan budgets by allowing them to visualize how much they are spending on specific marketing campaigns, as well as each campaign's ROI.
To qualify for inclusion in the Marketing Calendar category, a product must:
Create a central view of all marketing projects on a calendar
Include features for filtering, sorting, and assigning tasks for marketing campaigns and content
Assist businesses in estimating costs for each marketing campaign across multiple channels (offline and online)
SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach.