Semrush Reviews & Product Details

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

Seller

Adobe

Discussions

Semrush Community

Languages Supported

German, English, French, Italian, Japanese, Portuguese, Spanish, Chinese (Simplified)

Solution Type

All-in-One

Overview by

Semrush

Used by Upwork and 2 others

Beta

Pricing

Pricing provided by Semrush.

Pro

$139.94

Per Month

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AI Workflows

See how people combine Semrush with AI tools to solve real work problems. Each Blueprint is a reusable, step-by-step workflow you can adapt for your team.

Blueprint · Marketing

Run Marketing Campaigns End to End With AI Agents

18 specialized marketing agents, 28 skills, and 93 commands for campaign planning, content creation, CRO, SEO, and analytics.

Tools used:

+5 others

Blueprint · Marketing

Run Go-to-Market Workflows With AI

54 go-to-market skills across SEO, content, outbound, sales, growth, analytics, strategy, ads, social, and CRM that turn Claude into a GTM specialist.

Tools used:

+6 others

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Semrush Integrations

(66)

Verified by Semrush

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What's included in Semrush

Keyword Magic ToolSemrush's Keyword Magic Tool is a comprehensive keyword research platform built for SEO professionals, content marketers, and PPC specialists. It is part of the Semrush SEO Toolkit and draws from one of the largest keyword databases in the industry — over 27 billion keywords spanning 140+ countries — to help users discover, analyze, and prioritize the right keywords for their digital marketing efforts. At its core, the Keyword Magic Tool works by accepting a single seed keyword or phrase and generating an extensive, organized list of related search terms. Results are automatically broken down into topic-specific groups and subgroups (up to three levels deep), allowing users to explore niche subtopics, identify long-tail opportunities, and build structured content strategies around thematic clusters. Each keyword in the results table comes with a rich set of metrics to support data-driven decision-making. These include monthly search volume (averaged over 12 months), Keyword Difficulty (KD%) — a score indicating how hard it is to rank for a term — Cost Per Click (CPC) for paid advertising insights, Search Intent classification (informational, navigational, commercial, or transactional), SERP Features indicators (showing whether a keyword triggers AI Overviews, Featured Snippets, People Also Ask boxes, local packs, video results, etc.), and Trend data showing how interest in a keyword has changed over the past 12 months. A standout AI-powered capability is Personal Keyword Difficulty (PKD%), which calculates a customized difficulty score based on the specific domain entered by the user — rather than a generic industry-wide score. Alongside this, the Potential Traffic metric estimates how much monthly traffic a domain could realistically gain by ranking for a given keyword, making it easier to prioritize high-impact opportunities. The tool supports multiple match types — Broad Match, Phrase Match, Exact Match, and Related — giving users precise control over how closely keyword suggestions relate to their seed term. A dedicated "Questions" filter surfaces question-based keywords (e.g., "how to," "what is," "where do I find"), which are particularly valuable for content planning and gaining visibility in AI-powered search results like Google AI Overviews and ChatGPT. Advanced filtering capabilities allow users to narrow results by volume range, keyword difficulty, search intent, CPC, word count, competitive density, SERP features, and language — including support for multilingual markets within a single country database. Users can also include or exclude specific keywords to refine their lists further. The tool integrates directly with other Semrush tools, including the Keyword Strategy Builder (for content planning and topic clustering), Position Tracking (for monitoring rankings), and the PPC Keyword Tool (for paid campaign management). Keywords can be exported in XLSX or CSV formats, copied to clipboard, or sent directly to other Semrush tools for seamless workflow continuity. The Keyword Magic Tool is available as part of Semrush's SEO Toolkit subscription tiers (Pro, Guru, Business), with usage limits varying by plan. A limited free version is also accessible without an account, making it a versatile solution for both beginners and advanced SEO practitioners looking to build winning keyword strategies for organic search, paid advertising, content marketing, and AI search visibility.

Link Building ToolThe Semrush Link Building Tool is a comprehensive, end-to-end outreach and backlink acquisition platform built into the Semrush SEO Toolkit. It is designed to help SEO professionals, digital marketers, and agencies discover backlink prospects, manage outreach campaigns, and monitor the results of their link building efforts — all from within a single, unified interface. At its core, the Link Building Tool automates and streamlines the most time-consuming aspects of link building. Users begin by configuring a campaign around their target keywords and competitor domains. The tool then generates a curated list of link prospects sourced from multiple channels: domains ranking organically for the user's target keywords, websites that already send backlinks to specified competitors, and manually uploaded domains. These prospects are surfaced in the Prospects tab, where they can be reviewed, filtered, and prioritized before outreach begins. Each prospect is evaluated using Semrush's proprietary Authority Score (AS) — a compound domain quality metric rated on a 100-point scale — as well as a link rating based on over 50 factors that assess the quality and accessibility of a potential backlink. Users can also filter prospects by URL type (blogs, forums, news sites, review sites, wikis, and general pages), by keyword, or by top-level domain (TLD), enabling highly targeted outreach strategies. Once prospects are selected, they are moved to the In Progress tab, where users assign an outreach strategy — such as Guest Post, Product Review, Link from Mention, Manual Link, Directory/Catalogue, Add Link to Article, or Recover Lost Backlinks. The tool integrates directly with Gmail and other email providers via IMAP/SMTP, allowing users to send personalized outreach emails and follow-up sequences without leaving the Semrush platform. Customizable email templates are available for each outreach strategy, and the tool tracks email delivery, open, and reply statuses in real time. After outreach is sent, prospects move to the Monitor tab, where users can track the status of acquired backlinks — whether they are active, broken, lost, or rejected. An intuitive progress chart provides a visual overview of campaign performance. If a backlink is lost or broken, users can quickly move it back to In Progress and re-initiate contact with the linking domain. The tool also integrates with Google Search Console, which strengthens the accuracy of prospect suggestions and provides deeper insight into the site's existing link profile. The Overview dashboard gives a high-level summary of campaign size, number of prospects, replies received, and domains being monitored. The Link Building Tool is part of Semrush's broader SEO Toolkit and works seamlessly alongside other Semrush tools such as Backlink Gap (for discovering competitor link opportunities) and Backlink Analytics (for full backlink profile analysis). It is available as part of Semrush's paid plans starting at $139.95/month, with a free single-project option also available.

Position TrackingSemrush Position Tracking is a dedicated keyword rank tracking tool within the Semrush SEO Toolkit that monitors a website's daily search engine rankings for a custom set of target keywords. It is designed for SEO professionals, digital marketers, agencies, and businesses of all sizes who need accurate, up-to-date visibility data across traditional and AI-powered search engines. At its core, Position Tracking collects daily ranking data from the moment a campaign is created, tracking keyword positions across Google, Bing, Baidu, ChatGPT Search, and Google AI Mode. Users can configure campaigns with precise targeting parameters — including device type (desktop, mobile phone, tablet), geographic location (down to the postal code or ZIP code level), language, and search engine — giving granular control over how and where rankings are measured. This makes it equally suited for local SEO campaigns, national campaigns, and international multilingual tracking. One of Position Tracking's key differentiators is its competitor monitoring capability. Users can add up to 20 competing domains per campaign and track their rankings side by side for the same set of keywords. The tool surfaces historical competitor data from the campaign's creation date, enabling long-term benchmarking. Key metrics tracked per domain include Visibility (a CTR-based score showing progress in Google's top 100), Estimated Traffic, Average Position, and Share of Voice (available on Business plans). Position Tracking also goes beyond simple rank data by identifying SERP features triggered by tracked keywords — including Featured Snippets, AI Overviews, video carousels, and local packs — and showing whether the tracked domain appears in them. A dedicated Featured Snippets report highlights opportunities to capture these high-visibility positions. The tool's Multitargeting feature (available on Guru and Business plans) allows users to track a single website's visibility across multiple device and location combinations within one campaign, making it ideal for businesses operating in multiple markets or targeting both desktop and mobile audiences simultaneously. Position Tracking includes a full suite of reports: the Landscape report for a high-level competitive overview, the Overview report for keyword-level detail, the Rankings Distribution report showing how many keywords rank in the top 3, top 10, and top 100, the Pages report identifying top-performing landing pages, the Tags report for segmenting keywords into custom groups, the Devices & Locations report for cross-target comparisons, the Cannibalization report for detecting pages competing for the same keywords, and the Competitors Discovery report for finding organic rivals. Reporting and export capabilities are robust: data can be exported to Excel, CSV, Google Sheets, or PDF. Custom white-label reports can be built using the My Reports tool, combining Position Tracking data with other Semrush tools, Google Analytics 4, and Google Search Console. Automated weekly email reports and real-time alerts notify users of significant ranking changes. The tool is also accessible via the Semrush mobile app on iOS, enabling on-the-go campaign monitoring. Position Tracking is part of the Semrush SEO Toolkit, with plan tiers ranging from Pro (500 keywords, 5 websites) to Business (5,000 keywords, 40 websites). AI search tracking for ChatGPT Search and Google AI Mode requires an AI Visibility Toolkit or Semrush One subscription.

Semrush LocalSemrush Local is a dedicated local SEO toolkit built for local businesses and agencies of all sizes — from single-location shops to enterprises managing 1,000+ locations. Its core mission is to help businesses gain greater online visibility, attract nearby customers, and retain them with less manual effort through a suite of AI-powered and automated tools. **What Semrush Local Does** Semrush Local covers the full workflow of local search visibility across Google Maps, Google Search, AI-driven results (ChatGPT, Gemini, Google AI Mode, Perplexity), local directories, and review platforms — all managed from a single dashboard. **GBP AI Agent** The GBP AI Agent fully automates Google Business Profile (GBP) management. It handles post creation and scheduling, photo uploads at optimal frequency, auto-replies to incoming reviews using a selected tone of voice, and keyword-rich business description optimization. This keeps GBP profiles consistently active so Google and AI assistants recommend the business more often — without requiring manual effort. **Advanced GBP Optimization** Beyond automation, Semrush Local provides deep GBP insights including historical data on profile views and interactions that are unavailable in the native GBP interface. Users can monitor, accept, or reject edits and suggestions made by third parties, protecting profile accuracy. Bulk GBP connect and edit capabilities simplify multi-location management, and team collaboration features allow shared access across locations. **Listing Management** Semrush Local automatically distributes business information (name, address, phone number — NAP) to 70+ authoritative directories in the US and 40+ in other countries. It also makes business data voice-search ready by syncing to platforms like Amazon Alexa, Apple, Bing, and Google. Duplicate listing detection and suppression, user suggestion management, and a Listing Management API for external integrations are also included. US healthcare businesses can unlock specialized medical directories such as WebMD, Vitals, and Wellness.com. **Review Generation and Management** Semrush Local enables businesses to grow their review count through automated SMS and email campaigns sent after a service or purchase. Reviews from multiple platforms are centralized in one dashboard, with hourly GBP review updates, negative review email alerts, AI-generated reply drafts, and auto-reply capabilities. Competitor review analytics allow businesses to track rivals' review counts, response rates, and average ratings. **Map Rank Tracker** The Map Rank Tracker visualizes Google Maps rankings as a geo-grid heatmap around a target area, showing ranking changes over time and providing actionable improvement recommendations. It supports competitor heatmap comparisons and includes a reporting API for custom multi-location reports. **Position Tracking** Position Tracking monitors keyword rankings down to the ZIP code level, including local pack results across mobile and desktop devices, enabling businesses to track daily performance and benchmark against local competitors. **Site Audit & On Page SEO Checker** Semrush Local also includes a Site Audit tool to identify technical issues affecting Google's ability to crawl and index web pages, and an On Page SEO Checker to optimize landing pages for higher organic rankings — which in turn improves local pack visibility. **Pricing & Flexibility** Semrush Local is priced per location and can be added to any existing Semrush subscription or purchased as a standalone product. The Local Base plan starts at $30/month per location (GBP AI Agent + Map Rank Tracker), and the Local Pro plan at $60/month per location adds Listing Management, Review Management, and Advanced GBP Optimization. A customizable Local Business plan is available for businesses with 20+ locations. A 7-day free trial is available for all plans.

Semrush SocialSemrush Social is an AI-powered social media management toolkit built into the broader Semrush platform. It is designed to streamline and automate every stage of a social media workflow — from generating content ideas and scheduling posts to tracking performance, monitoring competitors, and managing influencer campaigns — all from a single, unified dashboard. The toolkit brings together eight interconnected tools that work in concert to cover the full social media lifecycle. At its core, the Social Dashboard provides a real-time, high-level overview of performance across all connected social accounts, surfacing key metrics such as audience growth, engagement, impressions, and posting frequency, along with AI-powered recommendations on what to post and how often. Social Poster enables users to plan, write, approve, and schedule posts across multiple platforms — including Facebook, Instagram, X (Twitter), LinkedIn, Google Business Profile, TikTok, and Pinterest — from a single interactive, drag-and-drop calendar interface. It supports optimal-time scheduling based on historical performance data, Instagram Stories publishing, link shortening, UTM tracking code generation, and AI-assisted content drafting. Social Content AI (also called Social Content Insights) provides post-level performance analysis, allowing users to filter results by campaign, tag, or platform to identify which content formats and messages drive the most engagement. A tagging system lets teams group posts into campaigns or categories for more targeted, data-driven analysis. Social Analytics offers a broader view of performance across Facebook, Instagram, LinkedIn, and TikTok, with dedicated per-platform reports covering audience demographics (age, gender, location, job function), engagement trends, reach, and post-level metrics. Automated PDF reporting can be scheduled daily, weekly, or monthly and delivered directly to stakeholders' inboxes, with options to include AI-generated summaries and custom branding. Social Tracker enables competitive intelligence by allowing users to monitor any competitor's social media strategy simply by entering their domain. It tracks audience size, posting habits, engagement rates, top-performing content, and hashtag usage across Facebook, Instagram, YouTube, and Pinterest, providing side-by-side benchmarking against the user's own profiles. Influencer Analytics helps brands expand their reach through influencer marketing. Users can discover relevant, high-performing influencers, evaluate their engagement metrics and estimated collaboration costs, and manage campaigns from start to finish — all within the toolkit. Media Monitoring tracks brand mentions across social media platforms, blogs, forums, news sites, and podcasts. It monitors sentiment (positive, negative, or neutral), spots emerging trends, and surfaces new opportunities for audience engagement. Automated email notifications ensure users never miss a brand mention. Social Content AI (the generative AI layer) allows users to generate 100+ social post ideas per day based on their website or business description, create AI-written captions with customizable tone of voice and post type, and produce AI-generated images, design templates, and scripted videos complete with voiceover, music, and subtitles. Semrush Social is designed for small business owners, solopreneurs, in-house social media managers, marketing agencies, and enterprise marketing teams. It can be used as a standalone subscription or alongside other Semrush toolkits — including SEO, Content, and Advertising — to align social efforts with broader digital marketing strategy. Plans start at $20/month with a 7-day free trial available.

Semrush .TrendsSemrush .Trends is a dedicated competitive intelligence and market research platform offered by Semrush (an Adobe company), designed to give businesses a comprehensive, 360-degree view of their competitive landscape. Rather than relying on fragmented data sources, .Trends consolidates market analysis, traffic intelligence, audience research, and competitor monitoring into a single, unified solution. At its core, Semrush .Trends is built around four specialized tools: **Traffic Analytics** provides in-depth traffic insights for any domain, including visitor counts, traffic sources (direct, organic search, paid search, referral, social, email, and display), user engagement metrics, top pages, purchase conversion trends, device splits, and geographic distribution. Users can benchmark up to 100 competitors simultaneously and access historical data going back to 2017, covering 190+ regions and countries. **Market Explorer** enables users to analyze entire competitive markets rather than individual domains. It reveals top market players and their digital market shares, uncovers in-market traffic generation patterns, tracks growth dynamics across user acquisition channels, and helps businesses identify new market opportunities by geography, audience behavior, and industry category. **One2Target** is a full-spectrum audience research tool that delivers detailed demographic, psychographic, and behavioral data about any market's audience. Users can discover audience age, gender, location, household size, income level, education, employment status, top interests, preferred social media platforms, and device preferences — all derived from competitor domain analysis. This enables precise audience segmentation and targeting for marketing campaigns. **EyeOn** is an automated competitor monitoring tool that tracks rivals' digital activities 24/7. It monitors competitors' Google Search Ads, new blog posts, web pages, and social media activity on platforms including Facebook, Instagram, and X (formerly Twitter). Users receive automated notifications about competitor promotional shifts directly to their inbox, enabling rapid response to market changes. Together, these tools are powered by a massive data infrastructure: over 1 billion events analyzed per day, 27 billion keywords, 43 trillion backlinks, and coverage across 190 regions and countries. The underlying data methodology uses raw clickstream data processed through a proprietary machine learning algorithm to generate accurate traffic and audience estimates. Semrush .Trends also offers a **Trends API**, which allows businesses to pull raw traffic and audience data directly into their own systems, dashboards, spreadsheets, or SaaS products. The API is available at two tiers — Basic (broad traffic summaries) and Premium (16 additional data types including daily/weekly traffic, purchase conversion, audience demographics, socioeconomic data, and more). The platform is trusted by major global brands including Shopify, Decathlon, P&G, Samsung, Forbes, IBM, and Walmart. It is available as an add-on to existing Semrush subscriptions, priced at $289 per month, with custom enterprise and API packages also available. Semrush .Trends is used by marketing teams, business development professionals, sales teams, and agencies to make smarter marketing decisions, identify partnership opportunities, allocate advertising spend more effectively, and expand into new markets with confidence.

Site AuditSemrush Site Audit is a comprehensive technical SEO crawling and analysis tool designed to help website owners, SEO professionals, and digital marketing teams identify, prioritize, and fix issues that negatively impact a site's search engine and AI search visibility. It is available as part of the Semrush SEO Toolkit or Semrush One subscription plans. At its core, Site Audit functions as a powerful website crawler that systematically scans an entire domain—or a specific subdomain or subfolder—and produces a detailed health report. The tool performs over 140 on-page and technical SEO checks, covering everything from surface-level issues like duplicate content, broken links, and missing meta tags, to in-depth analysis of HTTPS implementation, hreflang attribute usage, AMP pages, crawlability, and indexability. It also includes a dedicated AI Search category focused on Generative Engine Optimization (GEO), helping sites perform better in AI-driven search tools such as ChatGPT, Google AI Mode, Perplexity, and Claude. Upon completing a crawl, Site Audit generates an overall Site Health score—a single metric that reflects the website's technical condition and can be tracked over time to measure improvement. Issues are organized into three severity tiers (errors, warnings, and notices) and grouped into thematic reports covering areas such as Crawlability, HTTPS Implementation, International SEO, Site Performance, Internal Linking, Markups (structured data), and Core Web Vitals. Each issue comes with a "How to fix" tooltip, making the tool accessible to beginners and experienced SEO teams alike. The AI Search health features are particularly notable: Site Audit checks whether AI crawlers—including ChatGPT-User, OAI-SearchBot, Googlebot, Google-Extended, Perplexity-User, PerplexityBot, Claude-User, and Claude-SearchBot—are being blocked by a site's robots.txt, and surfaces pages that need content optimization to be referenced in AI-generated answers. Site Audit supports flexible crawl configurations, including the ability to crawl desktop or mobile versions of a site, render JavaScript, include or exclude specific pages, and set crawl scope to domain, subdomain, or subfolder. Crawls can be run on-demand or scheduled for automatic daily or weekly re-crawls. The tool can handle up to 20,000 pages per audit on standard plans and up to 100,000 pages on Business-tier plans, with enterprise-level crawling reaching up to 1,000,000 pages per month. Reporting capabilities include shareable exports in CSV, Excel, and PDF formats, white-label reporting, automated email reports, and real-time alerts and notifications. The Progress tab features an interactive line graph to visualize how issue counts and health metrics change over time across multiple crawls. The Crawled Pages report provides granular page-level data including Internal Link Rank (ILR), crawl depth, HTTP status codes, load time, structured data, canonicalization, hreflang, and blocked AI search bots. Site Audit integrates with Google Analytics to add pageview data to audit results and surface orphaned pages, with Google Search Console for crawl validation, with Trello for direct issue assignment to development teams, with Zapier for workflow automation with tools like Asana, Monday, Jira, Salesforce, and HubSpot, and with Looker Studio (formerly Google Data Studio) for custom dashboard reporting. It also feeds into Semrush's My Reports suite for consolidated, branded PDF reporting.

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Verified User in Insurance

Small-Business (50 or fewer emp.)

10/14/2026

"Semrush Is a Go-To for Site Health, Keyword Research, and Competitor Analysis"

4/5

What do you like best about Semrush?

I like to use Semrush for regular crawls of my website, competitor analysis, keyword research and overall improvement of site health. I use Semrush all the time and convinced my company to invest in it. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I think Semrush is a bit confusing when it comes to crawling different levels of the website. I sometimes have to look up different crawling options to see which would be the best match for what I am doing. I think there are some pieces of feedback that come from Semrush that I don't understand and need to find more information about. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush is helping my get the most out of my site and diagnose the issues with my website. I came into the company with the task of improving the site, and one of the most significant things Semrush helped me with was collecting the full backlink profile. There are so many links pointing to my site and many of them are toxic. Reordering them to prioritize the worst ones and clean them up became a lot easier through semrush. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism

Mid-Market (51-1000 emp.)

10/14/2026

"Semrush Brings All My SEO Insights Together in One Place"

5/5

What do you like best about Semrush?

I really like how much information Semrush brings together in one place. I use it regularly for SEO audits, keyword research, competitor analysis, content planning, and tracking website performance across multiple brands. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I find it frustrating that some tools are connected directly to an existing project, while others require me to enter the website URL again. It makes navigating between tools feel a little disjointed. I think a more streamlined layout and better integration between tools would make the platform much easier to use. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush helps me identify SEO issues, find opportunities to improve organic visibility, and make more informed decisions about our content strategies. Since I manage SEO and content across multiple brands, it's helpful to have tools that let me monitor website health, research keywords, analyze competitors, and identify content gaps in one place. It also helps me prioritize what needs attention and back up my recommendations with data rather than guesswork. Overall, it makes managing SEO across multiple websites more efficient and helps me build more strategic content plans. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

10/14/2026

"Helpful content toolkit, but Site Audit accuracy and onboarding need improvement"

3.5/5

What do you like best about Semrush?

The AEO features and the content toolkit have been really helpful for our team. The content toolkit, in particular, helps us brainstorm and write blog content that feels relevant to people in our field. It also frees up time for other priorities, which matters a lot since we’re a nonprofit and already stretched thin. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Some things I dislike about Semrush include how it performs when it comes to showing accurate results in the Site Audit. At times, Semrush flags issues on my site that aren’t actually problems, which makes it harder to know what truly needs attention. I also didn’t love my overall onboarding experience, and I still feel like I’m underutilizing the platform’s capabilities because I don’t have enough knowledge yet. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush gives me a central place to manage our business’s SEO and AEO presence, and it also lets us see what kinds of questions people are asking in our industry. That insight helps us create additional content that directly addresses those questions, so we can position ourselves as a leader in the educational content space. Review collected by and hosted on G2.com.

Jon W.

Director of Marketing

Mid-Market (51-1000 emp.)

10/14/2026

"Easy-to-Use SEO Insights, but Local SEO Is Costly"

5/5

What do you like best about Semrush?

I find Semrush’s interface simple to use and laid out well, with all the tools right at my fingertips. There’s no shortage of data, and I can keep drilling down to the facts I need. It’s easy for me to teach my direct reports how to use the platform, and they pick it up immediately. I can find keyword gaps and see what keywords competitors use, then use that information to plan website content. Semrush helps me identify what my customers and audience are searching for and how we can show up better for them. I also appreciate the online support team, since I don’t have questions they can’t answer. The one-on-one coaching and implementation specialists made setup pretty seamless, even for organizations without technical skills, and that’s probably one of my favorite things about Semrush. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I think Semrush is very expensive for local SEO and local pack data. There are other options that are a little more affordable and have similar functionality. Semrush is a premium product, but not all businesses need that, and businesses with multiple locations may not find it the best tool because of the cost. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/14/2026

"The Gold Standard for Insights That Powers My Workflow, But Expensive"

4.5/5

What do you like best about Semrush?

This is the gold standard for insights! Truly helps me in so many areas of my job. I don't know what I would do without it. They really think of everything: from the areas I might want to investigate to things I'd want to track to the Google docs extension so I can get insights live while I write my posts. It doesn't seem to go down as much as other tools. The UX can be a little confusing when you're new, but eventually it is easy to use. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I am glad Semrush is working on more and more AEO features, but the toolkit is still not as robust as Profound. I don't see page-level diagnosis or audience-specific research tools. It is cheaper to use semrush than profound, but I've been building my own tools bc honestly it's cheaper than both to make my own. I also feel like Profound has better support. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

It connects what would be a lot of little tools into one subscription and integrates with things I already use. I appreciate Semrush's commitment to staying on top of what's new. I do save a lot of time when I pull reports through Semrush. And the insights have absolutely made an impact on the quality of my content. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

5/31/2024

"Versatile Tool for all things SEO"

3.5/5

What do you like best about Semrush?

I enjoy how in-depth SEMrush gets when analyzing the data that we feed into it. It was fairly easy to set up and to connect to all of the other platforms it feeds data from. We use it weekly as a follow-up tool for tracking of our SEO and competitors. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

the paltform has only one issue, where the left hand side pannel doesn't really explain to users what each tool is for. The panel has an overwhelming amount of places to click, sometimes confusing the user as to which tool the user should use. It should be customizable as a banner. The integration as very easy and simple. Review collected by and hosted on G2.com.

Verified User in Facilities Services

Small-Business (50 or fewer emp.)

10/14/2026

"Boosted Website Performance with Semrush MCP and Smooth Claude Integration"

5/5

What do you like best about Semrush?

Semrush has helped me improve our website’s performance, especially through its ability to compare my site’s performance with that of competitors. The keyword analysis tool has also been useful for planning content so I can keep pace with my competitors’ performance.

I also like receiving occasional email marketing campaigns from Semrush, particularly the ones that share quick guides, tips, and other performance metric-related content.

Overall, my favorite feature is Semrush MCP, which has made it easy to use my AI tools (Claude) to plan my content for the month. Connecting Semrush MCP with Claude is pretty smooth as well, with little to no issues when using connectors during my tasks.

The interface is also friendly for beginners. I've just started using Semrush around a year ago and I did not have any issues using it altogether thanks to the Search bar that can be easily navigated above, so when I have something I want to look up (e.g. keyword gap, site performance, etc), I just search the keywords.

Value-wise, I feel that I am getting my money's worth. Although I am only using the Pro version, it's more than enough for my site needs. I may consider upgrading as my website expands its operations.

Support from Semrush has been extensive as well. A few months ago, I also received a marketing campaign offering a call from Semrush to check in with me about my experience with Semrush MCP. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The only thing that I don't like about Semrush right now is the lack of a separate option for API credits. From my experience when looking into various plans, it seems that the API credits for Semrush is directly linked to its plan offerings.

It would be great to have a separate option for users to purchase API credits as they see fit in their plan. Bundles for API credits would also be useful, as there are people who use Semrush MCP on varying frequencies (e.g. I use it monthly/bi-weekly, while others may need to use it on a daily/weekly basis).

Tailor-fitted plans for API credits would definitely be a game-changer. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

Semrush has helped me solve my website's visibility issues. Thanks to its capabilities on competitor research and keyword gaps, it has helped me plan my content around keywords where I have a better chance of "winning" against my competitors, rather than compete them with certain keywords that they have already established a foothold on. Review collected by and hosted on G2.com.

Paras J.

Small-Business (50 or fewer emp.)

10/14/2026

"Instant Competitor Insights, but Pricey and Overwhelming"

4.5/5

What do you like best about Semrush?

I like that Semrush lets me instantly analyze competitors’ organic and paid search traffic, top-performing keywords, and backlinks. I get quick access to competitor data, which eliminates hours of manual searching and helps me pinpoint competitor keywords and backlink gaps. I can regularly track SEO scores and technical health metrics to help prevent major traffic drops. I also value Semrush’s advertising research tools, its content marketing and social media scheduling tools in one visibility platform, and how quick and easy it was to set up. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I find the subscription tiers quite steep for freelancers and small teams. Since Semrush covers everything from SEO and PPC to content tools, it can feel overwhelming for beginners. I’ve also heard that traffic estimates and keyword data can lag sometimes. I’d like more flexible pricing and a beginner-friendly layout with step-by-step tooltips in complex reports. Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

I use Semrush for SEO and AEO, paid data, DR, competitor analysis, and SEO scoring. Instant competitor organic and paid data saves hours of manual searching, helps me find top-performing keywords and backlink gaps, and lets me track SEO scores and technical health to prevent major traffic drops. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/14/2026

"Intuitive and Efficient Platform That’s Easy to Navigate"

5/5

What do you like best about Semrush?

The platform is very intuitive and it can be easy to poke around a new tool that I haven't yet explored and at least get started with the basics without much guidance. Basically, I'm able to get in and out with what I'm looking for fairly efficiently. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

There are a lot of features that are only accessible via add-ons and additional subscriptions or packages. Even features that feel like they're related to what you're paying for (EXAMPLE: We have the SEO Toolkit, and SEO is very heavily content-based, yet there are content toolkit features we don't have access to, which seems odd.). Review collected by and hosted on G2.com.

What problems is Semrush solving and how is that benefiting you?

With the constantly evolving state of search and, in some cases, the decreases in actual website clicks due to Google AI mode and LLMs, it's become increasingly difficult to prove the value of the SEO/AEO work we're doing for our clients. Semrush's AI features really help highlight the actual value of the work we're delivering, even if traffic is down year over year. Review collected by and hosted on G2.com.

Shawn P.

Small-Business (50 or fewer emp.)

10/14/2026

"Unified SEO and AI Visibility Insights, with Room to Grow"

5/5

What do you like best about Semrush?

I like having everything in one place, with unified tools and reporting instead of another login or service in my stack. Semrush’s AI toolkit gives me reporting and visibility metrics for the AI space, and its previously collected data and history provide extra context I can’t get from other tools. Its traditional SEO support is still excellent, especially with so many Google updates, and the AI Visibility Toolkit and Brand information have been invaluable for my AI and AEO/GEO clients. Setup was very easy, and Semrush is generally intuitive. I continue to recommend it to colleagues and clients. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I’d find longer histories and better control over time frames across all features useful, so I can set specific windows to evaluate. I’d also like more than 10 prompt/topic research downloads, since 10 is barely enough to get started. I’d like more AI information tying specific prompts to traffic and visibility, and more transparency about what changes actually occurred. Sometimes visibility drops or spikes for a month or two before returning to a baseline, with seemingly no reason and very little information explaining why. Also, Looker Studio integration has long been lacking and unreliable, so getting a native, SEMRush built integration package would be a HUGE boon. Review collected by and hosted on G2.com.