--- title: Semrush Reviews meta_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 4016 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 4016 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Semrush Reviews **Vendor:** Adobe **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 4,016 ## About Semrush Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. ## Semrush Pros & Cons **What users like:** - Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. (799 reviews) - Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. (781 reviews) - Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. (679 reviews) - Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. (656 reviews) - Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. (618 reviews) - SEO Tools (603 reviews) - Insights (543 reviews) - Analytics (542 reviews) - Competitor Analysis (478 reviews) - Rank Tracking (424 reviews) **What users dislike:** - Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. (507 reviews) - Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. (468 reviews) - Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. (414 reviews) - Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. (358 reviews) - Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. (304 reviews) - Users note the **limited features** in Semrush's free account, requiring payment for access to essential tools. (290 reviews) - Missing Features (226 reviews) - Expensive Pricing (186 reviews) - Plan Limitations (183 reviews) - Difficult Learning (181 reviews) ## Semrush Reviews ### 1. Comprehensive Analytics, but Pricing Complexity **Rating:** 4.0/5.0 stars **Reviewed by:** Guillaume M. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that Semrush puts everything I need all in one place, so there's no need to use multiple tools. I find the traffic analytics and ads analytics particularly valuable. These features help our sales team assess traffic and ad spending for potential leads, which aids in qualifying leads effectively. The information from Semrush also enables us to personalize our cold emails during outreach, making it an essential part of our research process. Additionally, setting up Semrush was easy, which I really appreciated. **What do you dislike about Semrush?** UI changes frequently and the pricing plan is complicated and not clear **What problems is Semrush solving and how is that benefiting you?** I use Semrush for traffic and ads analytics, helping our sales team qualify leads by analyzing visits, ad spend, and keywords. It streamlines our workflow by centralizing tools, eliminating the need to use multiple platforms. ### 2. Immense Value from Market Insights and Competitive Benchmarking **Rating:** 4.0/5.0 stars **Reviewed by:** Chris M. | Senior Digital Analytics Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Semrush?** For me personally the market insights are the most valuable element. While I always take it with a degree of skeptisism having a way to compare and benchmark our performance vs the market and understand where our competitors are winning (or losing) is immensely valuable. **What do you dislike about Semrush?** I find the interface can be very tricky to navigate, often even if you have the right access/license it can be hard to navigate to the area you're trying to get to. This may be easier with an enterprise license where we're only using a per user license at the moment. **What problems is Semrush solving and how is that benefiting you?** The two core use cases are giving us a comparable view of competitors in the market, core KPI's around revenue as well as their channel mix from a marketing perspective which helps us understand where we're winning or losing. The second use case is more around our SEO agency having access to keyword data which they use to optimise our performance. ### 3. Semrush: The Essential Tool for SEO Success **Rating:** 5.0/5.0 stars **Reviewed by:** Douglas C. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Semrush?** I love how clean the information is from Semrush and how effective it is at showing where our weak points are. The local tool is great because it keeps us up to date on directory options and visibility in our community. The initial setup was very easy with no issues presented. **What do you dislike about Semrush?** I believe the biggest thing I think that can improve Semrush is more automation for Google Ads and other visibility SEO/Paid Ads aspects. Have AI do the automation work so we can focus on the visibility end and message. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for SEO and Digital Marketing. It identifies visibility problems and helps develop action plans. The clean information and effective weak point analysis are great. The local tool keeps us updated on directory options and community visibility. ### 4. Semrush: My One-Stop SEO Hub for Keyword Research, Competitor Insights, and Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Santhosh L. | Content & Brand Marketing Associate, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Semrush?** Semrush is my one-stop place for pretty much all of my SEO needs. As a content writer, I use it for keyword research, content gap analysis, competitor research, and performance tracking. Its in-depth insights help me spot SEO gaps in my content and optimize it more effectively. The regular tracking and reporting features also make it easier to monitor progress over time and improve my chances of ranking higher on SERPs. **What do you dislike about Semrush?** As AEO continues to grow in importance, I’d like to see Semrush expand and strengthen its capabilities in this area. **What problems is Semrush solving and how is that benefiting you?** It helps me uncover SEO opportunities, track content performance, and spot gaps in my content strategy. That saves me time, improves the quality of my content, and makes it easier to optimize for stronger search visibility and organic traffic. ### 5. User-Friendly SEO/AEO Optimization Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Breanna B. | Camp Kirkwood Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like the site health score in Semrush, which is really helpful for specifically identifying any errors and warnings, and how to fix them. As someone without an extensive SEO background and limited time and resources to work on it, I find it easier to use the platform because it provides information that's easy to digest with actual action items I can either tackle myself or send to team members. The initial setup of Semrush was pretty easy from my perspective. **What do you dislike about Semrush?** No complaints so far! **What problems is Semrush solving and how is that benefiting you?** I use Semrush for SEO optimization and content editing. It helps identify site health and areas for improvement, improving organic traffic and visibility. The site health score and error detection are helpful, especially since it provides actionable insights even if you're not SEO-savvy. ### 6. Outstanding Keyword & Competitive Research with a Fast UI. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** Keyword and competitive research is outstanding. The UI / UX is fairly easy to navigate, although there are so many tools and integrations it could be overwhelming to find exactly what I need at times. Performance is great and the site is responsive. Pricing levels locks you out of a lot of useful tools and can get very expensive. The AI content suggestions can be helpful for ideas, but not for content generation. It feels generic and AI driven, and not catered to our brand voice and how we would typically generate content. **What do you dislike about Semrush?** Having to have so many tools to pay for, and there is a bit of a learning curve with finding tools. **What problems is Semrush solving and how is that benefiting you?** Makes keyword research very easy, and the competitive research tools are very helpful. ### 7. Comprehensive Marketing Insights for GEO and SEO Excellence **Rating:** 5.0/5.0 stars **Reviewed by:** Vess K. | Head of Marketing, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** SEMrush provides a comprehensive view of marketing activities and insights for the whole team. It supports everything from SEO/GEO analysis and content creation to ranking insights. It also highlights our website’s Site Health, which is important for our Authority Score KPI. **What do you dislike about Semrush?** It does not provide multiple users dedicated to a single account, which makes the platform quite expensive. **What problems is Semrush solving and how is that benefiting you?** We rely on SEMrush to build our end-to-end SEO/GEO strategy. It helps us make informed decisions on what content we need to create as well as validate growth hacking tactics we implement. ### 8. Semrush’s Deep Keyword & Competitor Insights Power Smarter SEO Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** reena m. | wordpress developer, Design, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Semrush?** Keyword research depth – it reveals not only volume, but search intent, keyword difficulty, SERP features, and what competitors are already ranking for. This helps with strategy decisions. Competitor analysis – you can see instantly what competitors rank for, their paid ads, backlinks, and content gaps. This is a huge time-saver. Site Audit – very useful. It not only points out problems, but tells you what to fix first and why it’s important. Backlink tools – easy to monitor new/lost backlinks, toxic backlinks, and compare backlink profiles. Content & SEO writing tools – very useful for aligning content with search intent and preventing thin or overly optimized content. Accurate data – not 100% (no tool is), but stable enough to make informed decisions. **What do you dislike about Semrush?** What I do not like about Semrush is that sometimes it can be quite pricey, and some of the information, especially the keyword volume and traffic, is not always 100% correct, so you still have to check it with other software. **What problems is Semrush solving and how is that benefiting you?** Semrush is the answer to the question of what to target, fix, or outperform in SEO and marketing. The tool is very beneficial to me as it helps me understand what keywords to target, what my competitors are doing better than me, and what technical problems to solve first. ### 9. Easy Setup, Great Value for Understanding SEO with Semrush **Rating:** 5.0/5.0 stars **Reviewed by:** Reece L. | Office Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** Semrush has been very helpful for us in better understanding SEO and seeing how our business compares with other businesses. I feel that it's well worth the price. Getting everything set up was easy as well. **What do you dislike about Semrush?** Personally, I’m not a huge fan of AI. That said, I can see how it’s beneficial in the way it’s implemented in Semrush. **What problems is Semrush solving and how is that benefiting you?** Semrush has done a lot for our business, especially when it comes to SEO and keywords. It’s also helped us learn more ways to grow and improve our overall strategy. ### 10. Not suitable for solo small business owners + inflexible refund policy **Rating:** 0.0/5.0 stars **Reviewed by:** Suzanne C. | Small Business Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Semrush?** Semrush is clearly a very powerful and comprehensive SEO platform. It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it daily. The depth of features and analytics suggests it’s well-built for advanced use cases. **What do you dislike about Semrush?** I resubscribed to Semrush after having used it briefly in the past when I had an assistant helping me. This time, I intended to use it myself as a solo small business owner. Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform effectively. I contacted customer support almost immediately, explained that I had not used the tool, and asked for a refund. I was polite, transparent, and acknowledged that this was technically a resubscription, even though my previous use had been with help and this was my first attempt to use it independently. Despite the request being made within two days, my refund was denied because the subscription was month-to-month rather than annual. The case was escalated internally and then closed as “final,” with no reconsideration possible. While I understand companies have policies, this experience felt particularly rigid given: • The extremely short timeframe (2 days) • The lack of actual product use • The reality that Semrush is heavily marketed to small business owners, despite having a very steep learning curve This platform may work well for experienced SEO professionals or teams, but in my experience it is not beginner-friendly and not forgiving to solo business owners who quickly realize it’s not the right fit. I would strongly encourage other small business owners to fully understand the refund limitations before subscribing and to be realistic about whether they truly have the time and expertise required to use this tool effectively. **What problems is Semrush solving and how is that benefiting you?** Semrush is designed to solve complex SEO and digital marketing problems, such as keyword research, competitive analysis, and performance tracking at a very advanced level. While these capabilities may strongly benefit SEO professionals and agencies, they did not meaningfully benefit me as a solo small business owner. The platform requires a significant investment of time, technical knowledge, and ongoing use to translate the data into actionable outcomes, which I realized very quickly was not realistic for my situation. ### 11. Credible AI Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2026 **What do you like best about Semrush?** I use Semrush for AI reporting, and it gives us data to understand how we're showing up in AI and LLM results. We're always working on creating content that helps our users, and our users are increasingly using AI to learn about us. We needed a tool to audit how our changes are affecting AI/LLM results, and Semrush solves that problem by providing data. What I like most is Semrush's credibility. We generally know what the issues are on our website and how to solve them, but Semrush gives us the credibility to report to shareholders on those issues, and the AI insights align with our solutions. For example, the AI insight told us that AIs/LLMs are not fully reporting on some things that make our brand unique. We looked at our copy and saw we were using 'insider language' instead of simply stating who we are, so we're working towards unifying our messaging to be more transparent about the things that make us unique. I also enjoy using the MCP connection that Semrush offers. The initial setup was seamless. I had no troubles at all, everything just worked. I'd rate it a 10 for recommending to a friend or colleague. **What do you dislike about Semrush?** The Semrush MCP is a little bit lacking - it doesn't seem to have nearly as much integration as I had hoped for. I would appreciate some more options to pull reports using the MCP. **What problems is Semrush solving and how is that benefiting you?** Semrush gives us data to understand how we're showing up in AI/LLM results. We needed a tool to audit how our changes affect those results, and it solves that. It gives us credibility to report issues to shareholders, and the AI insights align with our solutions. ### 12. The all in one tool for the modern SEO area **Rating:** 5.0/5.0 stars **Reviewed by:** Rosanne K. | Self employed, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I love the interface, the domain overview and the overall data. **What do you dislike about Semrush?** Sometimes it's a little hard to find directly what you're looking for. I think providing a dashboard, where you can integratie Semrush, GSC and GA4 for example, would be a great overview, also maybe to share with clients. **What problems is Semrush solving and how is that benefiting you?** The data is the most important thing for me. I can write content with so many tools, I don't really need Semrush for the writing. But the content tool where it scans the top 10 listings in Google is great. ### 13. Intuitive, Well-Designed UI That’s Easy to Navigate **Rating:** 4.0/5.0 stars **Reviewed by:** Gareth W. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The user interface is well designed and easy to navigate. When I access the software, I can quickly find all the regular sections I use. **What do you dislike about Semrush?** I feel that some of the additional features (add-ons) are quite expensive and, at the moment, not really justifiable. **What problems is Semrush solving and how is that benefiting you?** The main problems that Semrush solves is the ability to quickly find data about keywords that I need access to. There are free tools available that could help, but I feel that the data semrush provides is good value, accurate and better than free options ### 14. Comprehensive SEO Tool with Room for UI Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Julie C. | Technical SEO **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I use Semrush as an SEO consultant for keyword research, site audits, and competitor analysis. I appreciate the position tracking across different countries and devices, which is really helpful for our stakeholders, especially since we have large sites. I find the new AI visibility feature very interesting and potentially useful. The initial setup of Semrush was very easy. **What do you dislike about Semrush?** I do think the user interface is quite clunky and not as intuitive as other tools. I'm not sure, but Ahrefs UI is much more intuitive! Maybe a search/AI feature to help locate stuff. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for keyword research, site audits, and competitor analysis. It provides comprehensive data for my SEO role, which is helpful for tracking keywords across large sites and optimizing pages for our stakeholders. ### 15. Semrush: All-in-One SEO That’s User-Friendly and Easy to Learn **Rating:** 4.0/5.0 stars **Reviewed by:** Nyne M. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2026 **What do you like best about Semrush?** Semrush covers all your SEO needs in one package. The learning curve is minimal with the interface being fairly user-friendly. **What do you dislike about Semrush?** Pricing can seem a bit high if you are not taking advantage, or do not need, the advanced features it offers. I wish they had an option for users who do not need all the advanced features. **What problems is Semrush solving and how is that benefiting you?** It helps manage and monitor the performance of numerous domains. It is great for Local Listing Management. ### 16. Actionable, Accurate SEO Insights Right from the SEMRush Dashboard **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** What I like most about SEMRush is that as soon as you login, you get actionable data. The initial dashboard gives you trends, rankings, and competitor analysis without being too confusing. I also find that the rankings and data is more accurate than other platforms. SEMRush has also become valuable in the AI SEO landscape, offering a perspective on AI Overviews and other ranking signals. **What do you dislike about Semrush?** The colors on the platform change fairly often, so it can be hard to keep up at times. I also feel that the domain rating and backlink data isn’t always as strong here as it is on other platforms. **What problems is Semrush solving and how is that benefiting you?** Right now, the biggest issue SEMRush helps me with is AI SEO / GEO / AIO problems and tracking my queries. ### 17. Essential SEO Tool with Intuitive Error Fixing **Rating:** 4.0/5.0 stars **Reviewed by:** Warren H. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Semrush?** I like being able to see the details of what's actually happening on our website with Semrush. It helps me look at the errors or warnings and identify which is the most prevalent. I can then click through to see what they relate to and how to fix them, which I then plug into my AI that assists in fixing the code. The initial setup was very easy, which is great. **What do you dislike about Semrush?** I think some of the ranking data doesn't make sense sometimes vs what I see in Google Analytics **What problems is Semrush solving and how is that benefiting you?** Semrush helps me fix website errors, bugs, and optimize for better performance. It shows details about what’s happening on my site and provides solutions for issues that I can use to improve my code. ### 18. Intuitive, Easy to Learn, and Packed with the Data We Need **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** It is pretty intuitive; our team just started using it, and it has been easy for everyone to learn and use. It performs as you want and provides all the data you would expect from this type of tool. We have not had any issues that required contacting support, but the huge community makes it really easy to find things online. **What do you dislike about Semrush?** The domain overview does not show historical data very well. It unfortunately buries certain info like backlink history and AS history in its site's history. **What problems is Semrush solving and how is that benefiting you?** It integrates easily into our overall SEO Stack, bolsters our keyword research and reporting, and helps our team compile SEO data for them. It is lower cost than the other tools we were using for our large team. ### 19. Great Topic Tracking and AI Insights, but an Buggy, Unintuitive Interface **Rating:** 3.0/5.0 stars **Reviewed by:** Felix N. | Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Being able to define topics and prompts for the system to track. It's great to be able to see where AI is getting the information from and how we can work on our content to rank better. **What do you dislike about Semrush?** The interface is not intuitive, and there are too many bugs and glitches. **What problems is Semrush solving and how is that benefiting you?** It helps us being able to see behind the "dark funnel" data. It also has a useful content analysis and creation tool. It still requires a lot of manual work, but it's a good tool to have. ### 20. Semrush Keeps Projects Organized and Delivers Insights Fast **Rating:** 4.5/5.0 stars **Reviewed by:** David R. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like Semrush because it gathers information quickly. It also helps me stay organized by keeping all the projects I’m working on in one place. **What do you dislike about Semrush?** I think it can be difficult to learn how to filter information, because there’s so much of it out there, and that can feel really confusing. **What problems is Semrush solving and how is that benefiting you?** So far, I think it's a solution that's worth the money, since I can manage a certain number of clients (which is enough for now) and keep everything in one place. It's been a good investment. ### 21. Unmatched Database and Insight Powerhouse **Rating:** 5.0/5.0 stars **Reviewed by:** Paul C. | Chief Technology Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Semrush?** I really value Semrush for its massive database and unparalleled insights into semantic keywords. It helps us make informed decisions on content and strategy. The integration into our industry is excellent, and it has a long-standing understanding of what SEO metrics are necessary. I find the dashboards user-friendly, especially for people who aren't familiar with the industry. They make it easy to understand important KPIs at a glance. **What do you dislike about Semrush?** I would very much like a better streamlined experience as far as billing is concerned as there's a lot of tools on the platform. And even though it has been released, that it's still a lot to track and keep track of when there could be more clear packages. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for its massive database and insights into keywords and strategy. It solves data aggregation issues and helps us with SEO by understanding essential metrics. The dashboards are user-friendly, making it easy for those less knowledgeable in the industry to grasp important KPIs. ### 22. Semrush: Powerful SEO Tool with Real Data but Pricey **Rating:** 4.5/5.0 stars **Reviewed by:** Waqar H. | Search Engine Optimization Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Semrush?** I use Semrush for keyword research and backlink analysis and find it very useful for identifying both spammy and high-quality backlinks. I like that keywords in Semrush are based on real search data, rank quickly in Google, and provide accurate traffic details. Additionally, I use Semrush for keyword and topic research, including topical authority, which helps improve my website's SEO and ranking in Google search results within one month. The initial setup is great, not too complex, making it easy to use. **What do you dislike about Semrush?** I find it a bit disappointing that Semrush doesn't provide any AI searching data to check the AI search results. Also, their payments are very high, and the free searches are limited to only 10 to 50. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for keyword research and backlink analysis. It helps disavow spammy backlinks and improve SEO. Keywords based on real search data rank quickly in Google. It provides accurate traffic details I rely on to increase my website's search performance in a month. ### 23. Effective SEO Tool with a Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2026 **What do you like best about Semrush?** I find Semrush to be very expansive and a powerful tool. It helps me streamline our business profiles throughout Google and other areas on the Internet that we weren't hitting or reaching before, which expands our reach and brand visibility further. Semrush saves me a bunch of time by identifying key areas where our Google profile isn't as strong and builds business profiles across a lot of additional resources that we're not consciously aware of. **What do you dislike about Semrush?** It wasn't as user friendly as I thought going in. There's gonna be a little bit of time needed to learn the tools a little bit better and understand what the capabilities are. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to identify key terms and phrases competitors use, improving our search results. It's a powerful tool that streamlines our business profiles across Google and the internet, expanding our reach and brand visibility while saving a bunch of time. ### 24. SEMRush Position & Organic Tracking Make Client Reporting Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle J. | SEO Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** SEMRush has so many great tools, but the position tracking and organic tracking tools are super helpful. It helps me analyze my clients' progress on our campaigns and create reports for clients. **What do you dislike about Semrush?** Sometimes the UX can be a little confusing and it's a little hard to find certain tools. **What problems is Semrush solving and how is that benefiting you?** SEMRush is solving our content creation, organic rank tracking, and even PR. It's all benefitting our client's organic traffic, leads and conversions. It's also helping htem show up in AIO Overviews which are very popular right now. ### 25. Semrush Makes Competitor Tracking and Site Performance Analysis Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Kevin D. | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** Semrush makes it easy to track and analyze our site’s performance compared with our competitors. The tool has also helped us with UI/UX optimization, and it comes at a very reasonable price. **What do you dislike about Semrush?** Our AI optimization needs have pushed our company to look beyond Semrush. I’d like to see stronger AEO integration in the future, ideally without requiring paid add-ons. **What problems is Semrush solving and how is that benefiting you?** Semrush helps us get the most out of our SEO strategy and maintain a high-quality site. Our pages have improved significantly since we started using Semrush. ### 26. Super Helpful Data & Performance Tracking With Seamless AI Tool Sync **Rating:** 5.0/5.0 stars **Reviewed by:** Keller H. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Data and performance tracking, although the information about prospective keywords and data on those keywords is super helpful...especially the way that it syncs with different AI tools to be able to pull and analyze the data for me. **What do you dislike about Semrush?** The cost is a little steep. Id like to see it come down just a tad. **What problems is Semrush solving and how is that benefiting you?** SEMrush is solving both issues in tracking intangibles as well as not taking shots in the dark for marketing plays. It helps to provide clear direction on marketing steps to take next. ### 27. Intuitive Dashboard Makes Keyword & Competitor Research Seamless **Rating:** 4.0/5.0 stars **Reviewed by:** Rohan A. | Sr. Product Marketing & Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2026 **What do you like best about Semrush?** - Ease of keyword, volume research providing insights about our competitors. - an Intuitive dashboard with all the data neatly stacked and easily navigable - integration with Claude **What do you dislike about Semrush?** I started using Semrush a few years back, and I remember that it took me a bit of time to get the hang of all the features. But over time, I’ve become much more comfortable using the tool. **What problems is Semrush solving and how is that benefiting you?** - SEO / GEO performance - competitor intel - improving our overall content strategy ### 28. SemRush: Incredible Value For Money **Rating:** 4.5/5.0 stars **Reviewed by:** Aaron S. | Operations Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Semrush?** I like SemRush. It has many many features and is incredible value for money. I use this for 3 of my clients and get good results. I like the layout and the features it offers. **What do you dislike about Semrush?** SemRush is a powerful tool. This can be quite daunting for first time users. I think there are ways to simply things such as Add Keywords where you are able to just add keywords., Or you can use a competition analyser to see what your competitors are using and then use those. Can we also get something to assist in getting users up higher rankings? **What problems is Semrush solving and how is that benefiting you?** Higher rankings in search engines and being more visible in AI chats. ### 29. Semrush: Powerful All-in-One SEO Platform with Reliable Data and Deep Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos O. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2026 **What do you like best about Semrush?** Semrush is an extremely powerful all in one platform for SEO and answer engine optimization. It gives deep visibility into keyword opportunities, search intent, competitive gaps, and content performance. I especially value the keyword research, competitor analysis, and site audit tools, which make it easier to prioritize work that actually moves rankings and traffic. The data is reliable, the interface is well organized, and it integrates smoothly into both strategic planning and day to day execution. **What do you dislike about Semrush?** The biggest downside is the cost, especially for smaller teams or businesses just getting started. Some features also have a learning curve, and it can feel overwhelming at first because there is so much available in the platform. A bit more guidance for new users on which tools matter most by use case would be helpful. **What problems is Semrush solving and how is that benefiting you?** I primarily use Semrush for Answer Engine Optimization and SEO tools, including keyword research, content optimization, competitor analysis, and technical SEO audits. ### 30. Semrush AI / AEO Visibility Toolkit Makes Tracking AI Mentions and Prompts Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Semrush?** As a fast-paced video production crew, we’ve noticed that potential clients aren’t just doing standard Google searches for “best commercial video agency” anymore. They’re asking ChatGPT or Gemini or they’re relying on those Google AI Overviews. What I really like about Semrush’s AI Visibility Toolkit is that it finally gives us a way to track whether these AI bots are actually mentioning our agency or citing our case studies. Instead of flying blind, we can check our brand visibility score and see which prompts make our name show up. That makes it much easier to tweak our website content, because we know what questions we need to answer clearly so the AI engines pick up our information and surface it for people looking for top-tier video work. **What do you dislike about Semrush?** The biggest bummer is that, since Answer Engine Optimization (AEO) is still a fairly new frontier, the metrics can sometimes feel a little generous or hard to treat as absolute truth. Semrush gives you a strong visibility score, but it reads more like a directional indicator than a 100% guarantee that every person typing a prompt is seeing our agency’s name in their specific generated response. It can also get pricey if your agency is just trying to dip its toes into AI search, and explaining the real ROI of “AI visibility” to the rest of the team can be a tough sell when you can’t always point to an immediate, direct sale the way you can with regular pay-per-click ads. **What problems is Semrush solving and how is that benefiting you?** The biggest problem this solves for us is not fading into the background in a world where AI is quickly taking over traditional web search. Before using it, we had no idea whether the major AI models even knew our video production space existed. Now, we can actively monitor our share of voice across the major AI platforms in one place. By showing us where our content is lacking and which specific questions people are asking AI, it helps us update our site with direct answers and real-world video insights that bots tend to cite. In the end, it helps future-proof our inbound marketing and brings in a steadier stream of organic leads without forcing us to pour our entire budget into paid search ads. ### 31. Essential SEO Tool with Room for Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Julio O. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Semrush?** I enjoy using Semrush for keyword research and viewing analytics for specific industry keywords. It helps me take strategic decisions for my SEO strategy. I appreciate its capability to reduce time by bulk searching keywords and giving visibility for each competitor and targeted keywords. I like the user interface and how it's easy to understand once I know what each tab is used for. It makes it easier for me to know exactly what I'm looking at and what steps I should take next without complicating the process. **What do you dislike about Semrush?** The AI visibility tab is very restricted unless you subscribe for that expansion. It would help to have the function to view worldwide and country specific analytics for AI visibility without having to purchase that expansion. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for keyword research, analyzing competitor visibility, and strategic SEO decisions, saving time with bulk keyword searches. ### 32. User-Friendly with Fast Feature Shipping for AEO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Semrush?** I really appreciate that Semrush is always evolving and consistently shipping new features. I also like that they’re staying on the cutting edge with answer engine optimization. Feature delivery has been strong, and the platform is user-friendly, with the flexibility to pay only for the features I actually need. Semrush helps us a lot with answering machine optimization and LLM visibility through AI features like Visibility Overview, competitor research, and prompt research. It’s very easy to track what’s happening with our visibility and monitor how we’re being mentioned by major LLMs. Setup was quick and simple as well, and even the newer AEO feature was straightforward to get started with. **What do you dislike about Semrush?** I’d say that, since we work a lot with a technical audience, what we’re seeing is that they use Claude and, for now, with Semrush it’s still mainly plus Gemini by Google. That said, we’d really like to see more popular LLMs included in the list. Overall, we’re looking for tools that let us work with a wider range of popular LLMs. **What problems is Semrush solving and how is that benefiting you?** I’ve found that Semrush helps improve AEO by analyzing search prompts, which in turn can increase LLM visibility and drive more traffic. Its AI features—such as competitor research and visibility monitoring—are especially useful for keeping an eye on key phrase popularity and tracking overall brand performance. ### 33. Powerful, Easy-to-Navigate SEO Analytics and Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** John D. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Detailed analytics dashboards for various parts of SEO, AEO, content, and competitor mapping. Easy to navigate and find desired information. Strong reporting functionality with downloadable reports, exports and automated weekly reports. Capabilities for small, local businesses as well as multinational companies. **What do you dislike about Semrush?** Difficulty with cross-platform integrations. Subscription cost can quickly balloon for agencies. Many features are gated behind increasing pay walls. **What problems is Semrush solving and how is that benefiting you?** Tracking local SEO. It's easy to add position tracking for a reigon and recieve real time updates along with a view of performance against competitors. ### 34. Incredibly Useful for Monitoring Digital Presence **Rating:** 5.0/5.0 stars **Reviewed by:** Nancy O. | Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** This tool has been incredibly useful in our portfolio as a professional marketing agency. We regularly recommend it to clients who want to keep a close eye on their digital presence. **What do you dislike about Semrush?** A little cumbersome with the report limits, especially the upcharge for some of the most common needs for an agency. **What problems is Semrush solving and how is that benefiting you?** Semrush provides strong technical insights into SEO and AI, and the “fix” suggestions are usually very accurate. It helps us save time by quickly pinpointing where issues are and clarifying how to correct them. ### 35. Intuitive SEO Tool with Room for Speed Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Semrush?** I really like that Semrush is pretty intuitive. Even today, I've never received an onboarding call, and I was able to jump in from day one and use it. It's pretty self-explanatory, whether you've used SEO before or any other SEO tools. The intuitive design allows you to look at it, learn, and just go right on. Starting with entering your website domain, the system guides you through a smart process of exploring strategies for ideas, backlink suggestions, and provides insights about technical SEO. It actually analyzes your website, talks about user experience, and suggests ways to enhance online user interaction, which is awesome. It also helps increase engagement time and provides content ideas, making it very easy to use. It's like having a personal assistant for your SEO campaigns right in your back pocket. **What do you dislike about Semrush?** The speed, sometimes when you get in some of the data, you have to wait. When I'm doing multiple campaigns, sometimes I want this information, like, now. In a perfect world, we would have it very quickly. You put it in as fast as the website can load. You would like to have that information, but, I believe they'll get there someday, but it's not there now. **What problems is Semrush solving and how is that benefiting you?** Semrush saves time on campaign homework and helps strategize SEO improvements by assessing links, opportunities, and gaps, giving a competitive advantage. ### 36. Great website insights and easy integration, but the UI and pricing need work **Rating:** 3.5/5.0 stars **Reviewed by:** Max Yield C. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** you can basically see overall how good is your website on the web. what you can improve and implement with real data. UI/UX is complicated not easy. integration is easy. performance wise it is just okay not great. it way expensive. for the support I have no issue yet. AI implanted is not there yet. AI-powered capabilities not great. **What do you dislike about Semrush?** the pricing is not really good. way expensive. **What problems is Semrush solving and how is that benefiting you?** we are using mostly for local seo and features and it is good and give us good details. ### 37. Detailed Insights and Valuable Features, but Expensive Plans **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The backlink analysis is genuinely useful — it helps us spot gaps and act on them quickly. The MCP integration is a nice addition too, and pulling data into our own workflows has saved us a lot of manual work. **What do you dislike about Semrush?** My main concern is the pricing, especially if you need higher limits or broader access for a team. **What problems is Semrush solving and how is that benefiting you?** Semrush helps me spot technical SEO issues faster and gives me a clearer picture of which keywords are actually worth focusing on. It saves time during audits and makes it easier to decide what to tackle first, instead of having to review everything manually. It’s especially useful when I need quick data for reporting or when I’m planning the next round of optimisation work. ### 38. Effective Data Clarity, Needs Better Listing Sync **Rating:** 3.5/5.0 stars **Reviewed by:** Chandler F. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Semrush?** I use Semrush for listings and SERPs rankings for multiple businesses we serve. I like the clean data it provides, which helps demonstrate opportunities, growth, and weaknesses for our clients' SEO and map rankings. Presenting this data to stakeholders is useful because SEO is generally a mystery to most, so this helps make the data tangible. The initial setup of Semrush was also easy. **What do you dislike about Semrush?** Some of the listings in Semrush's listing service do not actually sync up. For example, it shows that a listing is synced on the platform, but when checking Apple Maps directly, the listing isn't there. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to bridge the knowledge gap in local rankings, showing opportunities, growth, and weaknesses in SEO for local businesses. It provides clean data that helps present convincing solutions to stakeholders. ### 39. Easy-to-Use SEO Tool with Valuable Audit Reports **Rating:** 4.5/5.0 stars **Reviewed by:** Nathan S. | IT Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like Semrush's easy-to-use UI, where everything is clearly labeled and accessible. This really enhances my experience and efficiency, especially for tracking client SEO and keyword positions. I also appreciate the weekly site audit reports, which make weekly tracking useful and assist with client reporting. Additionally, the initial setup of Semrush was easy. **What do you dislike about Semrush?** Generating keyword lists can sometimes be a bit confusing or over complicated. It would be great to generate keyword lists and be able to assign them to a particular customer or client. I think of keyword lists grouped by customer. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to fix poor page visibility, find growth opportunities, and detect website technical issues. The easy UI and weekly audit reports make tracking and client reporting simpler. ### 40. Feature-Rich Yet Pricey for Small Businesses **Rating:** 3.5/5.0 stars **Reviewed by:** marcel@marcelberger.cc B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Semrush?** I found the Rank Tracker and backlink reporting features particularly valuable. These tools were instrumental in improving my search rankings by managing backlinks effectively and analyzing competitors' strategies. The unique tools Semrush offers are a key reason why I'd consider repurchasing. **What do you dislike about Semrush?** I find Semrush pricing to be quite expensive, especially for small businesses and when used across multiple domains. The initial setup was also quite complicated, which could be a barrier for new users. **What problems is Semrush solving and how is that benefiting you?** I used the product to leverage keywords and backlinks, improving search rankings against competitors. The rank tracker and backlink reporting were most useful for removing bad links and analyzing competitor strategies. ### 41. Straightforward, High-Performing Audits with Great AI Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Semrush?** Simple instructions for both novices and pros—straight to the point, easy to follow, and a program that makes sense. The pricing feels in line with what you get, and it’s nice to see a solid return. The new AI integrations also make it simpler to onboard new clients. Audit performance is outstanding. **What do you dislike about Semrush?** I wish the AI audit and suggestions were more direct, with exact prompts I can use. I’m sure this will come in time, but right now a bit more guidance would be really helpful. **What problems is Semrush solving and how is that benefiting you?** They uncovered issues we would never have known about, and they also looked at the competitive market. That gave us a clearer understanding of what we’re really up against in our industry. ### 42. Comprehensive SEO Tool with a Steep Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** sameer p. | software review, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2026 **What do you like best about Semrush?** I like that Semrush gives me everything I need in one place, including keyword research, site audits, and rank tracking. The Keyword Magic tool is especially helpful for finding long-tail terms and understanding search intents. I rely heavily on the domain overview and keyword gaps tools to analyze competitor performance and identify areas for improvement in my reports. The clarity of the reports saves me a lot of time. **What do you dislike about Semrush?** The platform has a lot of features, so it can feel overwhelming at first. It definitely takes some time to learn how to use everything effectively. Pricing is another downside. Some features are locked behind higher plans, which can be expensive for smaller teams or solo users. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for identifying the right keywords to target, tracking rankings over time, auditing website health, and analyzing competitors. It gives clear direction on improving organic visibility and optimizing marketing strategies. ### 43. Good for Global Marketing Insights on Paid and Organic Front - A bit Pricey **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Translation and Localization | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Semrush?** We extensively use it to check our competitors in different countries for SEO and SEM purposes. The only tool that can provide data at this much granularity has been Semrush. And I used other competitors in the market before. **What do you dislike about Semrush?** Since new features came out - the tool kept getting more expensive with the add-ons (AI engine optimization related features etc) and what used to be included in our previous subscriptions have slowly being moved out to more expensive packages. Another thing that would be nice is SEMrush having an MCP Server available - since they don't have it - we have to use yet another service for this even though Semrush has a much more dataset for this. **What problems is Semrush solving and how is that benefiting you?** For our particular global expansion scenario - it allows us to accurately evaluate competition in different countries so we can plan our pricing & marketing plans for these markets ### 44. Multiple Seo features in a single pack with easy to use interface. **Rating:** 5.0/5.0 stars **Reviewed by:** Raman K. | Intern, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2026 **What do you like best about Semrush?** This platform has made blogging an easy task as compared to some years back. It not only provide just one or two feature but a complete pack or suite of features that can make seo optimization, keyword research, traffic analysis a game of clicks. Also i found the competitive analysis like a cherry on the cake that makes the optimization more strong so that the blog can get a top position in the search results on the search engines. I found it very easy to use as i am using it from past few months, also before joining this platform it takes much time to efficiently manage all the optimization for the blog posts, but now most of the tasks are automated and can be done with just few clicks and copy paste. **What do you dislike about Semrush?** Properly using all the features requires time for a beginner so this is not a problem this is just an opinion that providing short easy courses in community can help the beginners to get the knowledge of platform from the experts and also it will also boost the knowledge of current users. **What problems is Semrush solving and how is that benefiting you?** I mainly use semrush for the keyword research to get the both short tail and long tail keywords, also the best keywords that can get more reach and rank based on the locality or environment. Then i also use it to check the visibility of my website on the search engine result pages (SERP), to calculate the visibility score of the website based on performance, seo, keywords, accessibility. There are still many features that i haven't used yet but i am constantly having hands on experience on them so as to understand how they work. ### 45. Accurate, All-in-One Platform with Deep Competitive and Traffic Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Anna K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like that there are so many functions that you can do with it. It is a mostly all-in-one platform. The software and data are accurate and give deeper details into your traffic and where you stand with your competitors. **What do you dislike about Semrush?** All the data can be overwhelming at times and lead to information overload. I think the AI summaries have helped some with this, however. **What problems is Semrush solving and how is that benefiting you?** It helps us dial into which services to go after and track our performance over time in specific locations. ### 46. Semrush: Powerful All-in-One Marketing Suite with Outstanding Data and Local SEO and AEO **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander R. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Semrush?** Semrush is an incredibly powerful all-in-one marketing suite that makes SEO and competitor analysis both efficient and enjoyable. As an agency, we particularly appreciate how seamlessly it combines keyword research, content optimization, backlink audits, and reporting in one intuitive interface. The data quality is outstanding, and the Local SEO features — including listing management and visibility tracking — have become essential for our daily operations. Semrush helps us not only deliver measurable results for clients but also identify growth opportunities we would otherwise miss. **What do you dislike about Semrush?** The only real downside is that the platform can feel overwhelming for new users due to the sheer number of features. Pricing can also be a bit steep, especially when adding multiple modules or users. However, given the depth and reliability of the data, it’s still a very strong value proposition. **What problems is Semrush solving and how is that benefiting you?** Semrush helps us centralize all aspects of AEO and SEO and local visibility management in one place. It saves enormous amounts of time by combining keyword tracking, technical audits, backlink analysis, and Local Listing Management in a single dashboard. For an agency, this means we can manage multiple client accounts efficiently, monitor their search performance, and create clear, data-backed reports that show measurable progress. The Market Intelligence tools also help us benchmark against competitors and identify strategic opportunities early on. Overall, Semrush allows us to make smarter decisions faster and deliver more value to our clients. ### 47. Powerful All-in-One Metrics, but Team Access and Support Need Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2026 **What do you like best about Semrush?** Lots of metrics and capabilities all in once place. Easy to see how we compare with competitors, keyword research, and AI visibility. **What do you dislike about Semrush?** It is expensive to add more teammates to SEMRush. For example, I would like my devs to have access to the site audit tool, my content marketing team to have access to keyword research. But they don't need full access to everything in the tool. I wish we could only add them to the features they need, ideally for free. It would also be great to have a way to easily export issues and turn them into tasks for my team. For example, I would like to easily forward broken link alerts to my content operations team, such as through an email alert. It would be great to connect SEMRush with the task management tools we use like Airtable and JIRA. It's also been hard to get answers to my questions about using the tool. Sometimes the representatives do not respond to my questions or answer my questions thoroughly. **What problems is Semrush solving and how is that benefiting you?** Share of traffic awareness with competitors helps me report to my leadership about our SEO efforts. Keyword research helps us stay ahead of search trends with relevant content. LLM visibility is a big topic right now. The AEO reporting helps my team understand how we're showing up in LLMs. ### 48. Useful data; gentle learning curve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** It has broadly extensive coverage of SEO data; it has a gentle learning curve but is quite useful once you're up to speed with it; you can work with meaningfully large scale data if you know what you're doing; the e.g. competitor data is surprisingly accurate **What do you dislike about Semrush?** The UI has a lot of modals; many types of data have no apparent use or value; where each plan begins and ends feature-wise is a little hard to divine; the API is gated on the highest plan, which is some absolute user-hostile nonsense **What problems is Semrush solving and how is that benefiting you?** SEO data broadly helps us with discovery and market research; the competitor data is quite useful to understand the landscape; the keyword stuff is only somewhat interesting to our business ### 49. SEMrush Enterprise Delivers Deep Insights and Hands-On Onboarding Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Semrush?** SEMrush Enterprise offers a wealth of insights and makes valuable information easily accessible for our diverse teams. They offer hands on support and have ensured our onboarding, particualry for our new AI tracking has been smooth. We have worked with the onboarding account manager to explore and ideation how we can get the most out of the tool with a comprehensive success plan. **What do you dislike about Semrush?** I think in some of the new features such as AIO, the UX can feel clunky and it feels like there is lots of data segments saying the same thing in slightly different ways. I would welcome a more streamlined version of this. **What problems is Semrush solving and how is that benefiting you?** Semrush is offering us AI visibility tracking that is very new for us. We had traditionally used Semrush for SEO intelligence purposes and it remains a trusted and reliable tool for this purpose. The new layer is something new to everyone and seeing this develop has been interesting. ### 50. Semrush: All-in-One SEO Toolkit That Saves Time **Rating:** 5.0/5.0 stars **Reviewed by:** Kam A. | director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** what i like best about Semrush is that it provides all the essentaial SEO and digital marketing tools in one platform. The keyword research, competiton analysis, and the site audit features make it so easy to identify opportunities, track performnce, and improve search engine rankings it saves time aslo. **What do you dislike about Semrush?** it doe stake time getting used to all the key features it offers and making yourself familiar with them. **What problems is Semrush solving and how is that benefiting you?** semrush solves the challenges of improving online visibility and managing digital marketing for us. ## Semrush Discussions - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) - 3 comments, 2 upvotes - [how do i make schemma marup on with stars review on israrely prep result?](https://www.g2.com/discussions/how-do-i-make-schemma-marup-on-with-stars-review-on-israrely-prep-result) - 1 comment, 2 upvotes - [? 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[Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) - [SEO Spider](https://www.g2.com/products/seo-spider/reviews) - [SEO WRITING](https://www.g2.com/products/seo-writing/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [SISTRIX](https://www.g2.com/products/sistrix/reviews) - [Sitebulb](https://www.g2.com/products/sitebulb/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [STAT Search Analytics](https://www.g2.com/products/stat-search-analytics/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) - [Swydo](https://www.g2.com/products/swydo/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Wix](https://www.g2.com/products/wix/reviews) - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Yoast](https://www.g2.com/products/yoast-yoast/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Semrush Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content Creation** - Content Creation Tools - Content Curation - Content Management **Listing Management** - Network Directory - Data Aggregators - Duplicate Monitoring - Optimization **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Platform Basics** - Centralized Platform - Web Tracking **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Team Member Roles - Automated Alerts and Notficiations **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Content & Collaboration** - Content Calendar - Approval Workflows - Content Creation **Media Channels** - Online Media **Platform Interoperability** - Close Ecosystem API **Grammar Tools** - Vocabulary Recommendations - Sentence Rephrasing - Dictionary **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Planning** - Scheduling Integration **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Social Management** - Social Analytics - Social Publishing - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Optimization** - SEO - Dashboards & Reporting - ROI Reporting **Tools** - Audience Insights **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Performance** - Real-Time Updates - Analytics **Platform Data** - Channel Acquisition **Content Planning** - Task Assignment - Content Scheduling **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Geographic Coverage** - National Media - International Media **Writing Support** - Text Reader - Machine Translation - Custom Style Guides - Reporting **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Publishing** - Execute Content Publication **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Social Functionality** - Social Functionality **Logistics** - Customizable Templated Workflows - Internal Communication - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Sessions - Engagement - Return - Conversions - Search Rank **Platform Content ** - Battlecards **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Reporting** - Keyword Targeting - Custom Reports - Dashboards **Software Availability** - Word Processor - Integrations - Browser Plug-In **Analysis** - Custom Dashboards - Reports - Integrations **Social Media** - Social Media Integration **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Planning** - Collaborative Editorial Calendars / Scheduling Content **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking **Generative AI** - AI Text Generation - AI Text-to-Speech - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Other Features** - Integrations - Reporting **Agentic AI - Operational Risk Management** - Proactive Assistance **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Semrush Alternatives - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,500 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,159 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - 4.5/5.0 (666 reviews)