Semrush Reviews & Product Details

Semrush is an incredibly powerful all-in-one marketing suite that makes SEO and competitor analysis both efficient and enjoyable. As an agency, we particularly appreciate how seamlessly it combines keyword research, content optimization, backlink audits, and reporting in one intuitive interface. The data quality is outstanding, and the Local SEO features — including listing management and visibility tracking — have become essential for our daily operations. Semrush helps us not only deliver measurable results for clients but also identify growth opportunities we would otherwise miss. Review collected by and hosted on G2.com.

The only real downside is that the platform can feel overwhelming for new users due to the sheer number of features. Pricing can also be a bit steep, especially when adding multiple modules or users. However, given the depth and reliability of the data, it’s still a very strong value proposition. Review collected by and hosted on G2.com.

We recently needed support from the Semrush team to handle a critical, yet straightforward, administrative task: changing a user's email address associated with our account.

The experience was excellent. Their support provided a quick and easy solution to make the necessary change without any unnecessary friction or delays. It's reassuring to know that when we have account management questions, we can rely on their team for prompt and effective assistance.

This quick turnaround highlights their strong customer service for operational issues, which is crucial for busy teams. Review collected by and hosted on G2.com.

Because the platform offers so many tools (over 50), it can feel overwhelming for beginners. It takes time and effort to learn how to navigate the numerous reports and dashboards to maximize its value. Review collected by and hosted on G2.com.

What I like best about Semrush is its all-in-one SEO toolset. It provides everything I need, from keyword research and competitor analysis to site audits and backlink tracking. I especially love how easy it is to analyze competitors' strategies and find new opportunities. It saves a ton of time and helps me stay ahead in both SEO and PPC. Review collected by and hosted on G2.com.

What I dislike about Semrush is the steep learning curve, especially for beginners. With so many features and tools, it can feel a bit overwhelming at first. Additionally, it’s on the pricier side, which might be a challenge for small businesses or individual marketers on a tight budget. Review collected by and hosted on G2.com.

Semrush is incredibly easy to use — even for beginners — while still offering the depth and sophistication needed for advanced SEO and marketing analysis. The platform’s interface is intuitive, and integrating it with other tools (like Google Analytics or Search Console) is quick and seamless. I also appreciate the sheer number of features available — from keyword research and backlink analysis to competitive insights and content optimization tools, it really is an all-in-one solution. On top of that, their customer support team is responsive, knowledgeable, and always willing to help troubleshoot or explain features in detail. Review collected by and hosted on G2.com.

While the platform is powerful, I sometimes question the accuracy of some of the newer AI-driven features and data insights. They’re often helpful as a directional guide, but I’d like more transparency around how that data is generated and how reliable it is compared to traditional metrics. Review collected by and hosted on G2.com.

SEMrush offers a huge range of tools, from keyword research and competitor analysis to local listing management , content marketing, and PPC insights. Once you get familiar with it, the interface is intuitive and the dashboards make complex data easy to digest.

It integrates well with Google Analytics and Search Console, and the breadth of features means you can manage most of your SEO and marketing work in one place. Customer support is responsive, and with daily use you get real-time insights that guide your strategy effectively. Review collected by and hosted on G2.com.

The platform can feel overwhelming at first because of the sheer number of tools and reports. Setting it up fully, including integrations and advanced tracking, takes time but was quickly managed with training webinars and one to one video calls. Review collected by and hosted on G2.com.

Full suite for all the SEO and now also AIO solutions and monitoring. I also really enjoy their UX, their research they do about all the SEO topic and recently, since I have had some questions, their support is quite quick.

But most of all I love how they keep on developing the product. I started to use AI toolkit when it came alive first and been using it since that. It is crazy how much it has evolved and almost every week I see better data. Review collected by and hosted on G2.com.

As I work on a small Startup, it is a bit expensive to use all the toolkits, however I wished I could - I know how much they ease my life since been working it before. Wish there could be some toolkit for smaller firms, just with the features we need for a bit affordable price.

But for AI, I use the tool and am happy about it. Review collected by and hosted on G2.com.

Semrush gives me a complete picture of SEO performance — from keyword research to backlink analysis and content optimization. The interface is clean, intuitive, and saves hours of manual work. I especially love how Semrush combines data depth with real usability — it’s a tool you actually enjoy using every day. Review collected by and hosted on G2.com.

Some tools can feel overwhelming for beginners, and the pricing might be a bit high for freelancers. But once you understand the platform, the value you get absolutely justifies the investment. Review collected by and hosted on G2.com.

Semrush is a great tool for small businesses. I am a one woman show, and Semrush saved my business. It was able to show me where my site was “unhealthy”, which was a big cause of the low ranking I was experiencing. In addition I am able to follow my competitors closely. I’ve been able to see how and why they are ranking so well and it has opened doors for my marketing and site building strategy. For a person that is doing it all for their small business, having a software like Semrush becomes crucial. Not to mention the wonderful team and community around Semrush. I feel like this really sets them apart. The community is diverse and always willing to help. You can set up weekly meeting with team members to help you navigate the site. Not to mention, that Semrush has a school. You can learn everything there is to know about SEO within the platform. I use it everyday. And their tips and suggestions are so easy to implement on my site. I love using it for my business. Review collected by and hosted on G2.com.

The only thing as a small business owner with a limited budget that I don’t love is the price for add-ons. The base price is more than fair for everything you get, but if you’d like to add AI tools or upgrade in any way, it can feel pricey. Luckily you don’t need any of these add-ons to find success with this program. And that’s the magic of Semrush. You get so much value for the initial investment that I don’t even care about the add-ons. Review collected by and hosted on G2.com.

I've been using SEMrush for over two years now, and it's become my go-to platform for all things SEO and content marketing. The Keyword Magic Tool has helped me uncover long-tail keywords that I never would have thought of, leading to a increase in organic traffic for my e-commerce site. I also love the Position Tracking feature, which lets me monitor rankings in real-time and adjust strategies on the fly. The Site Audit tool caught some technical issues early on, like broken links and slow page speeds, saving me from potential Google penalties. Review collected by and hosted on G2.com.

The learning curve for some of the more in-depth reports, like the Competitive Intelligence add-on, took me a couple of days to fully grasp, There can be more beginner-friendly tutorials integrated directly in the dashboard. That said, once you're up to speed, it's worth every penny, but it might overwhelm absolute newbies at first. Review collected by and hosted on G2.com.

The amount of accurate data it gives and makes our keyword research, backlinks to topic researching, everything becomes super smooth and clear. What I like the most is the audit report and the writing assistant. I genuinely use it every day. And its implementation is also super easy, they have guided you with almost everything, and once you get your hands on it, you will explore and create more things of your own. Totally a saviour for me! Review collected by and hosted on G2.com.

Oh, I love the software and even their social media accounts. The only thing that needs to be considered is the pricing. I hope they offer more smaller plans. Review collected by and hosted on G2.com.