Yoast Reviews & Product Details

Yoast is committed to making search engine optimization accessible to all, whether you're part of an in-house marketing team, an entrepreneur, or a content creator who relies on SEO and content-driven channels to grow your brand and attract customers. Trusted by millions of websites worldwide, the Yoast SEO plugin provides real-time content optimization guidance, offering actionable suggestions to help users improve their search visibility, even without deep technical knowledge. We recognize that marketing managers and their teams often find it challenging to keep up with constantly changing SEO best practices and frequent Google algorithm updates. That’s why Yoast takes care of the technical aspects of SEO behind the scenes, including structured data, redirects, and crawl settings. This allows users to focus on strategy and content creation instead of code or complicated setups. Our thoughtful approach ensures long-term quality and sustainability in your SEO efforts. At the core of Yoast’s mission are accessibility and education. The plugin includes built-in guidance, readability checks, and internal linking suggestions that make it easy to learn and apply SEO best practices while optimizing content. This empowers teams to improve website visibility, credibility, and engagement - driving business goals like brand awareness and lead generation. As the nature of search evolves, Yoast is also looking beyond traditional search engines. Our new llms.txt feature helps businesses manage how their content is accessed and represented by large language models, ensuring their brand stays relevant across emerging platforms. Yoast equips marketing teams with the tools, support, and insights they need to grow organically and confidently - no guesswork, just results. We understand that marketing managers and their teams often struggle to keep up with constantly evolving SEO best practices and Google algorithm updates. That is why Yoast handles the complex technical SEO behind the scenes - including structured data, a redirect manager, crawl controls, and more - so users don’t need to write code or deal with complicated setups. Our thoughtful implementation ensures quality and sustainability in SEO, allowing teams to focus on creating great content that connects with their audiences. Accessibility and education are at the heart of Yoast’s approach. The product features clear guidance and internal linking suggestions that make it easy for users to learn SEO best practices while optimizing their content. This empowers teams to improve their website’s visibility, credibility, and engagement to achieve key business goals like brand awareness and lead generation. As search continues to evolve, Yoast is expanding its focus from traditional search engines to include large language models. Our new llms.txt feature enables users to control how their content is accessed and represented by these models, helping businesses maintain a strong presence in emerging search platforms. With Yoast, marketing teams receive expert SEO guidance, smart tools, and dedicated support to confidently drive organic growth without the guesswork.

Seller

Yoast

Discussions

Yoast Community

Languages Supported

Arabic, Czech, German, Greek, English, French, Hebrew, Hungarian, Indonesian, Italian, Japanese, Dutch, Polish, Portuguese, Russian, Spanish, Swedish, Turkish

Overview by

Yoast SEO

Pricing

Pricing provided by Yoast.

Yoast SEO for Shopify

Starting at $19.00

Per Month

Yoast WooCommerce SEO

Starting at $178.80

1 site Per Year

View More Pricing Information

Top-Rated Alternatives

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Yoast Integrations

(6)

Integration information sourced from real user reviews.

G2 reviews are authentic and verified.

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Corinne H.

Lead Brand Manager

Small-Business (50 or fewer emp.)

4/28/2026

"Yoast Makes SEO Optimization Fast and Easy"

5/5

What do you like best about Yoast?

I have used Yoast for 6 years now. The traffic light system giving instant feedback makes it easy to optimize our listings. It integrates seamlessly with both Wordpress and Shopify. It helps my team optimize listings in an efficient manner and helps them better understand SEO practices when building product pages. Review collected by and hosted on G2.com.

What do you dislike about Yoast?

On the shopify platform it's a bit sensitive. When you go into a product and back out you have to redo your whole search. It also can be a bit glitchy when trying to sort products by key phrase missing etc. I wish it could be integrated into the backend of the product page so I did not have to go to the plugin after creating my product page. Review collected by and hosted on G2.com.

Joe T.

Marketing Manager

Small-Business (50 or fewer emp.)

5/1/2026

"A Must-Have SEO Tool That Seamlessly Integrates with WordPress"

5/5

What do you like best about Yoast?

Perfect for SEO on out website. Integrates with Wordpress seamlessly and not only assists with SEO but teaches you along the way. A great tool and a must have for any website. Review collected by and hosted on G2.com.

What do you dislike about Yoast?

I would say its been the same since i began using it 5 years ago, so if there is one thing i could say would be new functions and features. The AI add on is great but apart from that nothing much new. Review collected by and hosted on G2.com.

Steve H.

Marketing Executive

Small-Business (50 or fewer emp.)

5/7/2026

"Effortless Meta Management, Well-Supported"

4.5/5

What do you like best about Yoast?

I find that Yoast is really easy to use, and it's a well-supported plugin. I also appreciate the ability to set default meta titles, and descriptions for pages, posts, and other custom post types. The initial setup was very easy, which I think is a big plus. Review collected by and hosted on G2.com.

What do you dislike about Yoast?

Probably just its integration within WordPress editors has never been that great - always being right at the bottom of the editor, but that is fairly limited. That's why I prefer to setup good defaults such as using excerpt, featured images, titles and tags as part of the "formula". Review collected by and hosted on G2.com.

Prachi V.

Software developer

Small-Business (50 or fewer emp.)

2/9/2026

"Yoast: Simplifies SEO with Ease"

4.5/5

What do you like best about Yoast?

I really like Yoast’s improved AI-powered SEO suggestions that help refine titles and meta descriptions instantly.

Their enhanced schema and internal linking recommendations also make on-page optimization much smarter and faster. Review collected by and hosted on G2.com.

What do you dislike about Yoast?

Yoast can improve your on-page SEO by optimizing meta titles, descriptions, keywords, and readability.

It also helps with XML sitemaps, schema markup, and overall content structure for better search visibility. Review collected by and hosted on G2.com.

Prachi V.

Small-Business (50 or fewer emp.)

2/24/2026

"Boosts Website Visibility with Key SEO Features"

4/5

What do you like best about Yoast?

I use Yoast for web analytics, site maps, and optimizing my content's visibility and readability on Google. I find Yoast very helpful because it improves website content and visibility. The traffic system is straightforward, with different colors indicating traffic levels, making it easy to understand. It's also beneficial to see and add meta titles and descriptions, and it generates XML files for sitemaps. These features are important for using SEO effectively. Review collected by and hosted on G2.com.

What do you dislike about Yoast?

Some features are a bit too limited, particularly the keywords feature. The scoring system sometimes doesn't perform well, and I've noticed a bit of a loading issue. Review collected by and hosted on G2.com.

Shreejal M.

Full-stack Developer

Retail

Small-Business (50 or fewer emp.)

5/7/2026

"Effortless SEO Boost with Yoast"

5/5

What do you like best about Yoast?

I use Yoast to optimize content on my WordPress websites, and it works wonders for setting my content schema, which boosts my website's SEO rank on Google. I like that most features are available for free and work out of the box. The initial setup was super easy, and everything with Yoast just works, which is why I switched to it from Rankmatch SEO. Review collected by and hosted on G2.com.

What do you dislike about Yoast?

Nothing Review collected by and hosted on G2.com.

Ronald S.

Webdesigner DIVI WordPress @ Buro Punto

Small-Business (50 or fewer emp.)

4/2/2026

"Color-Coded SEO Insights That Help Deliver Better Results."

4.5/5

What do you like best about Yoast?

The lines in color helps me to get the best results.

Green is excellent for SEO-result. Review collected by and hosted on G2.com.

What do you dislike about Yoast?

Sometimes difficult to get a green color for SEO. Review collected by and hosted on G2.com.

Deyan G.

Owner and Founder at TORO RANK Ltd.

Internet

Small-Business (50 or fewer emp.)

3/27/2026

"Super Easy to Use—Free Version Covers Most Sites"

5/5

What do you like best about Yoast?

It's super easy to use and the free version is enough for most sites. Review collected by and hosted on G2.com.

What do you dislike about Yoast?

Not too many configuration options compared to RankMath, but I still prefer it over any other plugin. Review collected by and hosted on G2.com.

Rosa M.

Gestor de Ecommerce y Marketplaces

Small-Business (50 or fewer emp.)

1/28/2026

"Simple optimization for better results on Google"

5/5

What do you like best about Yoast?

Its intuitive interface helps configure SEO titles and custom meta descriptions, automatically generate XML sitemaps, and control page indexing. Review collected by and hosted on G2.com.

What do you dislike about Yoast?

Many of its features have to be in the premium version. Review collected by and hosted on G2.com.

Panchal H.

Wordpress Developer

Mid-Market (51-1000 emp.)

12/1/2025

"Effortless On-Page SEO with Actionable Insights"

5/5

What do you like best about Yoast?

It clears on-page SEO with clear, actionable recommendations. The real time content analysis, readability checks, and SEO scoring makes it easy to optimize pages and posts without deep SEO expertise. Review collected by and hosted on G2.com.

What do you dislike about Yoast?

One throwback of Yoast is that some advanced features are locked behind premium verison, which can feel limiting for smaller teams or individual users. Review collected by and hosted on G2.com.