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Compare Ahrefs vs SEMrush
See this
comparison of Ahrefs vs. SEMrush
based on data from user reviews. Ahrefs rates 4.5/5 stars with 157 reviews. SEMrush rates 4.5/5 stars with 534 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Lite
$99
/ month
Pro
$99.95
/ month
 
Standard
$179
/ month
Guru
$199.95
/ month
 
Advanced
$399
/ month
Business
$399.95
/ month
 
Agency
$999
/ month
Enterprise
Upon Request
 
Free Trial Unavailable
Free Trial
Ahrefs
Lite
$99/ month
Standard
$179/ month
Advanced
$399/ month
Agency
$999/ month
Free Trial Unavailable
SEMrush
Pro
$99.95/ month
Guru
$199.95/ month
Business
$399.95/ month
Enterprise
Upon Request
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
8.9
Ease of Use
Ease of Use
8.7
8.3
Ease of Setup
Ease of Setup
9.1
8.6
Ease of Admin
Ease of Admin
9.0
8.8
Quality of Support
Quality of Support
8.5
8.4
Ease of Doing Business With
Ease of Doing Business With
8.8
8.8
Product Direction (% positive)
Product Direction (% positive)
8.6
9.1
Meets Requirements
Ahrefs
9.0
SEMrush
8.9
Ease of Use
Ahrefs
8.7
SEMrush
8.3
Ease of Setup
Ahrefs
9.1
SEMrush
8.6
Ease of Admin
Ahrefs
9.0
SEMrush
8.8
Quality of Support
Ahrefs
8.5
SEMrush
8.4
Ease of Doing Business With
Ahrefs
8.8
SEMrush
8.8
Product Direction (% positive)
Ahrefs
8.6
SEMrush
9.1

Features

Organic Search
Backlink Tools
Ahrefs
9.6
SEMrush
8.0
On-Page Analysis
Ahrefs
7.9
SEMrush
8.2
Site Audits
Ahrefs
8.1
SEMrush
8.5
Local Marketing
Ahrefs
6.3
SEMrush
7.3
Keyword Analysis
Ahrefs
8.4
SEMrush
9.0
SERP Rank Tracking
Ahrefs
8.2
SEMrush
8.7
Brand Alerts
Ahrefs
7.4
SEMrush
7.4
Social Analytics
Ahrefs
6.7
SEMrush
7.4
Competitive Comparisons
Ahrefs
8.9
SEMrush
8.8
Website Analytics Integration
Ahrefs
7.4
SEMrush
7.5
Platform
Internationalization
Ahrefs
7.8
SEMrush
8.0
User, Role, and Access Management
Ahrefs
7.8
SEMrush
8.3
Performance and Reliability
Ahrefs
8.8
SEMrush
8.9
Reporting and Dashboards
Ahrefs
8.9
SEMrush
8.6
Mobile User Support
Ahrefs
8.0
SEMrush
8.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
62.0%
64.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
30.0%
30.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.0%
5.3%
Ahrefs
Small-Business
62.0%
Mid-Market
30.0%
Enterprise
8.0%
SEMrush
Small-Business
64.4%
Mid-Market
30.2%
Enterprise
5.3%

Reviewers' Industry

 
Marketing and Advertising
42.3%
Marketing and Advertising
36.8%
 
Internet
17.2%
Internet
13.2%
 
Computer Software
14.0%
Computer Software
10.0%
 
Information Technology and Services
6.0%
Information Technology and Services
6.1%
 
Insurance
1.9%
Retail
2.2%
 
Other
18.6%
Other
31.8%
Ahrefs
Marketing and Advertising
42.3%
Internet
17.2%
Computer Software
14.0%
Information Technology and Services
6.0%
Insurance
1.9%
Other
18.6%
SEMrush
Marketing and Advertising
36.8%
Internet
13.2%
Computer Software
10.0%
Information Technology and Services
6.1%
Retail
2.2%
Other
31.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Kathryn C.
Agency in Marketing and Advertising

The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....

Paul B.
User in Internet

What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....

Most Helpful Critical Review
Most Helpful Critical Review
Eean O.
Agency in Marketing and Advertising

They've gutted their rank tracking system. Legacy customers who have been with the company for years were reduced from updates every day to updates every FIVE days. Unusable anymore. I may completely leave their platform and I will never recommend the...

G2 User in Medical Practice

Position tracking isn't as accurate as other competitors. Can't change location of position tracking once yete. SEO ideas could be better. Auto updates SEO ideas without authorization which uses up all your credits.

 
Ahrefs
Most Helpful Favorable Review
Kathryn C.
Agency in Marketing and Advertising

The filtering filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself....

Most Helpful Critical Review
Eean O.
Agency in Marketing and Advertising

They've gutted their rank tracking system. Legacy customers who have been with the company for years were reduced from updates every day to updates every FIVE days. Unusable anymore. I may completely leave their platform and I will never recommend the...

SEMrush
Most Helpful Favorable Review
Paul B.
User in Internet

What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....

Most Helpful Critical Review
G2 User in Medical Practice

Position tracking isn't as accurate as other competitors. Can't change location of position tracking once yete. SEO ideas could be better. Auto updates SEO ideas without authorization which uses up all your credits.

Screenshots

 
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Videos

 No videos provided

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

Ahrefs
No videos provided
SEMrush

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

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