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Compare Ahrefs and Semrush 
Featured Products
At a Glance
Market Segments
Small-Business (63.7% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
Starting at $29.00
$139.94 Per Month
Ahrefs
Star Rating
(668)4.5 out of 5
Market Segments
Small-Business (63.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00
Free Trial is available
Browse all 6 pricing plansSemrush
Star Rating
(3,275)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Semrush excels in providing a comprehensive all-in-one SEO platform, which includes powerful features for keyword research, competitor analysis, and site audits. Users appreciate the detailed data and clear reports that help in planning and optimizing marketing strategies effectively.
- Users say that Ahrefs stands out for its robust backlink analysis capabilities, with many noting that its database feels deep and up to date. This makes it a trusted tool for SEO professionals who rely on accurate backlink insights to improve their rankings.
- According to verified reviews, Semrush's user-friendly interface and seamless integration with websites make it easy for users to optimize their SEO efforts. Reviewers highlight how this ease of use has significantly improved their ability to target and optimize their sites for better visibility.
- Reviewers mention that Ahrefs combines essential features like keyword research, backlink analysis, and site health monitoring into one tool, which saves time and helps users focus on what truly impacts their rankings. This integration is particularly valued by those managing multiple aspects of SEO.
- G2 reviewers highlight that while both tools have similar star ratings, Semrush's higher G2 Score reflects its broader market presence and user satisfaction, particularly among small businesses looking for a comprehensive SEO solution.
- Users express that Ahrefs, while strong in certain areas, may not meet all specific workflow needs for some users, particularly in competitive intelligence and paid search data, where Semrush has a more robust offering and higher satisfaction ratings.
Pricing
Entry-Level Pricing
Ahrefs
Starter
Starting at $29.00
Ideal for website owners who need to do keyword research.
- All in Free
- 1 unverified project
- 1 month of history
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Ahrefs
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
9.0
516
8.8
2,594
Ease of Use
8.8
523
8.3
2,621
Ease of Setup
9.0
260
8.6
1,822
Ease of Admin
8.8
188
8.6
1,334
Quality of Support
8.4
432
8.5
2,274
Has the product been a good partner in doing business?
8.7
181
8.7
1,313
Product Direction (% positive)
8.9
492
8.8
2,504
Features by Category
Metrics
Not enough data
8.4
443
Not enough data
8.2
435
Not enough data
7.9
416
Not enough data
7.7
388
Not enough data
7.4
377
Not enough data
7.5
371
Not enough data
7.4
374
Not enough data
7.5
385
Not enough data
7.2
370
Reporting
Not enough data
8.0
426
Not enough data
8.2
418
Not enough data
7.8
402
Not enough data
7.7
400
Not enough data
7.9
395
Not enough data
7.6
375
Not enough data
8.0
410
Other
Not enough data
7.7
387
Not enough data
8.1
401
Not enough data
7.7
389
Not enough data
8.0
391
Not enough data
7.4
357
Not enough data
7.0
335
Not enough data
7.6
355
Agentic AI - Digital Analytics
Not enough data
6.6
45
Not enough data
7.3
46
Not enough data
6.9
45
Not enough data
6.9
43
Administration
Not enough data
7.7
368
Not enough data
7.4
353
Not enough data
8.5
408
Not enough data
8.3
397
Social Analytics
Not enough data
8.8(won by default)
294
Not enough data
8.5(won by default)
274
Not enough data
8.7(won by default)
281
Not enough data
8.2(won by default)
248
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
217
Not enough data
8.0(won by default)
213
Reports & Dashboards
Not enough data
8.4(won by default)
277
Not enough data
8.8(won by default)
285
Not enough data
8.7(won by default)
271
Not enough data
7.9(won by default)
210
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
22
Not enough data
7.2(won by default)
22
Not enough data
7.7(won by default)
22
Not enough data
8.0(won by default)
22
Not enough data
7.9(won by default)
22
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Type
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
245
|
Verified
Not enough data
8.2
241
|
Verified
Not enough data
8.5
244
|
Verified
Not enough data
8.6
255
|
Verified
Performance
Not enough data
8.3
263
|
Verified
Not enough data
8.8
270
|
Verified
Local Search Optimization
10.0
7
8.9
602
|
Verified
10.0
7
8.4
551
|
Verified
9.0
7
8.4
525
|
Verified
8.9
6
8.3
535
|
Verified
8.0
5
7.9
519
|
Verified
9.8
7
8.8
584
|
Verified
Platform Basics
8.4
99
8.5
579
8.4
108
8.6
582
Agentic AI - Competitive Intelligence
7.3
5
7.0
75
Platform Data
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
7.9
90
8.1
536
Platform Content
Feature Not Available
7.3
473
Platform Reporting
7.7
100
8.0
548
8.4
101
8.3
555
Platform Basics
Not enough data
8.5
107
Not enough data
8.1
104
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
96
Not enough data
8.4
107
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
100
Not enough data
8.7
110
Marketing Campaign Performance
Not enough data
8.5
82
Not enough data
8.7
83
Agentic AI - Marketing Calendar
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.4
12
Not enough data
6.7
12
Other Features
Not enough data
8.3
108
Not enough data
8.8
94
SEO Auditing & Monitoring
8.4
202
8.7
1031
8.8
197
9.1
958
8.7
186
8.8
870
8.6
191
8.9
907
Agentic AI - SEO Tools
7.3
17
6.6
181
7.4
17
6.7
182
7.8
17
6.7
184
7.2
18
6.7
180
7.2
17
6.5
179
7.6
17
6.6
174
8.0
19
6.8
178
SEO Content & Rankings
9.2
406
8.2
1521
8.8
397
9.1
1690
8.5
368
8.8
1578
7.8
187
8.2
936
8.2
174
8.5
890
SEO Reporting
9.1
396
8.9
1651
8.2
205
8.6
1024
7.9
187
8.3
983
Feature Not Available
7.8
846
Generative AI
6.3
69
6.8
412
6.3
68
6.8
401
Content & Collaboration
Not enough data
8.8
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
182
Not enough data
Feature Not Available
Not enough data
8.2
166
Social Management
Not enough data
8.7
237
Not enough data
8.8
231
Not enough data
Feature Not Available
Not enough data
8.5
229
Not enough data
7.9
203
Not enough data
8.0
179
Not enough data
7.8
149
Agentic AI - Social Media Management
Not enough data
7.8
15
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.6
15
Not enough data
7.8
15
Not enough data
7.7
15
Not enough data
7.9
15
Media Channels
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.5
31
8.5
120
Geographic Coverage
8.1
27
Feature Not Available
7.6
26
8.2
106
7.7
27
8.1
98
Reporting
9.0
32
9.0
137
8.7
30
Feature Not Available
8.2
12
8.9
125
8.2
12
9.0
135
Agentic AI - Media Monitoring
Not enough data
7.2
15
Not enough data
7.7
15
Not enough data
7.2
15
Not enough data
7.2
15
Not enough data
7.2
15
Generative AI
7.3
11
8.1
23
6.7
11
8.1
24
Platform Interoperability
Not enough data
8.4
79
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
97
Campaign Management
Not enough data
9.0
96
Not enough data
8.7
94
Not enough data
8.7
94
Not enough data
8.6
87
Not enough data
8.6
88
Not enough data
8.5
90
Not enough data
8.5
86
Not enough data
8.4
88
Not enough data
8.3
87
Not enough data
8.5
91
Not enough data
8.4
88
Not enough data
8.0
85
Not enough data
8.3
87
Targeting
Not enough data
8.6
90
Not enough data
8.5
85
Not enough data
8.5
84
Not enough data
8.7
84
Platform
Not enough data
8.4
87
Not enough data
8.7
94
Not enough data
8.9
93
Not enough data
8.9
94
Not enough data
8.6
90
Not enough data
8.6
89
Not enough data
8.4
83
Not enough data
8.5
85
Not enough data
8.5
88
Grammar Tools
Not enough data
8.5
25
Not enough data
8.9
28
Not enough data
8.2
24
Writing Support
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
7.6
26
Not enough data
7.8
26
Software Availability
Not enough data
8.5
26
Not enough data
8.3
25
Not enough data
7.3
26
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
197
Not enough data
8.1
224
|
Verified
Not enough data
8.1
214
|
Verified
Not enough data
7.5
196
|
Verified
Not enough data
8.1
214
Segment Trending
Not enough data
8.6
247
|
Verified
Not enough data
8.1
233
|
Verified
Not enough data
8.3
240
|
Verified
Not enough data
7.3
201
Analysis
Not enough data
8.3
233
Not enough data
8.6
255
|
Verified
Not enough data
8.3
215
|
Verified
Platform
Not enough data
8.7
262
|
Verified
Not enough data
8.4
240
|
Verified
Not enough data
7.7
214
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
8.2
207
Agentic AI - Market Intelligence
Not enough data
7.2
33
Not enough data
6.8
32
Platform Basics
9.0
5
8.5
142
Not enough data
7.7
126
9.0
5
8.4
146
Platform Data
Not enough data
8.2
132
9.0
5
8.3
137
9.3
5
8.6
149
Not enough data
8.3
132
Agentic AI - Operational Risk Management
Not enough data
7.1
17
Planning
Not enough data
7.7
235
Publishing
Not enough data
7.7
237
Social Media
Not enough data
7.6
238
Planning
Not enough data
7.9
362
Generative AI
Not enough data
7.4
145
Not enough data
7.2
141
Not enough data
7.2
140
Not enough data
6.7
138
Not enough data
6.4
135
Agentic AI - Content Creation
Not enough data
7.2
47
Not enough data
7.0
47
Not enough data
7.2
47
Not enough data
7.1
47
Not enough data
7.2
48
Not enough data
7.3
47
Not enough data
7.3
47
AI Visibility & Tracking
Not enough data
7.9
71
Not enough data
7.9
81
Sentiment & Brand Analysis
Not enough data
7.9
67
Not enough data
6.3
57
Competitive Benchmarking
Not enough data
7.3
60
Not enough data
7.6
67
AI Content Optimization
Not enough data
7.7
62
Not enough data
7.7
64
Reporting & Alerts
Not enough data
6.8
58
Not enough data
7.6
68
Tools
Feature Not Available
Feature Not Available
8.4
92
8.2
668
Feature Not Available
Feature Not Available
Metrics
Feature Not Available
Feature Not Available
8.2
87
8.1
658
Feature Not Available
8.2
644
7.1
75
8.0
585
Feature Not Available
7.7
583
9.0
96
8.9
719
Agentic AI - Content Analytics
7.5
6
7.4
59
7.8
6
7.6
60
8.6
6
7.6
60
8.1
6
7.7
60
8.6
6
7.6
61
Marketing Operations
Not enough data
7.7
391
|
Verified
Not enough data
8.4
415
|
Verified
Not enough data
8.0
402
|
Verified
Not enough data
8.0
381
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
395
|
Verified
Not enough data
8.6
432
|
Verified
Not enough data
7.7
364
|
Verified
Not enough data
8.0
378
|
Verified
Not enough data
8.2
406
|
Verified
Not enough data
7.9
356
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.2
58
Not enough data
7.6
58
Not enough data
7.2
58
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ahrefs and Semrush are categorized as Paid Search Intelligence, Competitive Intelligence, Local SEO, Content Analytics, Media Monitoring, SEO Tools, and Answer Engine Optimization (AEO)
Unique Categories
Ahrefs is categorized as AI Writing Assistant
Reviews
Reviewers' Company Size
Ahrefs
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
37.3%
Computer Software
11.8%
Information Technology and Services
9.4%
Internet
7.4%
Financial Services
2.6%
Other
31.5%
Marketing and Advertising
29.6%
Information Technology and Services
8.8%
Computer Software
8.1%
Retail
3.8%
Internet
3.7%
Other
46.0%
Discussions
Ahrefs KD is different from Moz
6 Comments
AP
Go for Ahrefs. Ahrefs is a far better tool than Moz. Ahrefs has better crawlers and shows more accurate results.Read more
Can I use Ahrefs for free?
6 Comments
QM
For the basic level information of your desire website you can use it you'll have some sort of idea about it. Read more
Is Ahrefs worth the money?
5 Comments
RL
Definitely. It'll give valuable data necessary for a executing successful SEO.Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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