What do users say?

I like the ease of doing keyword research. It's easy to just jump in when we are planning content or SEO plays and understand search volume, rankings, difficulty, and get recommendations on how to pivot to get the best results. Review collected by and hosted on G2.com.

Some features are challenging to understand and figure out how to use. I also feel like there are still a lot of nooks and crannies in the tool that I haven’t explored yet, or that I’m not fully utilizing. It’s also sometimes hard to tell which features are included in my subscription versus which ones are upgrades until I actually try to use them. Review collected by and hosted on G2.com.

As a Director of Marketing, Semrush has been an incredibly valuable tool for improving our SEO strategy, understanding our competition, and making more informed marketing decisions. Having so many capabilities in one platform helps streamline our workflow and gives us a clearer picture of our overall digital performance.

Features & User Experience: I especially appreciate the Keyword Magic Tool, Keyword Gap Analysis, Site Audit, and Position Tracking features. Being able to research keyword opportunities, identify areas where competitors are outperforming us, and monitor our organic visibility helps us prioritize improvements to our website and content strategy. The dashboard makes it easy to access important metrics without having to jump between multiple platforms.

Integrations: The ability to connect Semrush with Google Analytics and Google Search Console is particularly valuable. It helps bring our marketing data together and makes it easier to understand how our SEO efforts contribute to website traffic and overall performance. The competitive research tools are also great for uncovering opportunities we might otherwise overlook.

Performance: Semrush consistently delivers reliable performance, even when analyzing large amounts of data across multiple tools. Features like Site Audit, Keyword Magic Tool, and Competitor Analysis make it easy to access valuable insights quickly without slowing down our workflow. I especially appreciate how efficiently the platform handles extensive keyword research, website audits, and competitive reporting. Having access to accurate, regularly updated data helps our team make timely marketing decisions and quickly identify opportunities for improvement. Overall, the platform's speed, reliability, and ability to manage complex data make it a dependable resource for our day-to-day marketing efforts.

Pricing & ROI: While Semrush is an investment, the amount of research and competitive intelligence available in one place makes it worthwhile for a growing brand. It saves time on manual research and helps our team make more strategic decisions about where to focus our marketing efforts.

Support & Onboarding: Semrush offers a great selection of educational resources, tutorials, and guidance that make it easier to learn new features. I appreciate that the platform provides resources for both beginners and experienced marketers.

AI & Intelligence: I'm especially excited about the continued development of AI-powered tools and insights. As AI becomes a bigger part of how consumers discover brands, having tools that help us understand search trends and identify new opportunities is incredibly important. I'd love to see even more AI-driven recommendations that translate complex data into specific, actionable marketing strategies.

Areas for Improvement: With so many features available, the platform can occasionally feel overwhelming, especially when exploring tools you don't use regularly. A more personalized dashboard, simplified reporting, and clearer AI-generated recommendations would make the experience even better.

Overall, Semrush is an essential resource for our digital marketing strategy. Beyond SEO, it helps us think more strategically about competitor positioning, content development, and long-term brand growth. I would highly recommend it to marketing teams looking to make more data-driven decisions and improve their online visibility. Review collected by and hosted on G2.com.

The cost of adding extra seats is tough for a small team on a tight budget. It would be much more practical if the base price included at least three seats for UX/UI, Development and the Marketing Director. Review collected by and hosted on G2.com.

The best thing about SEMRush right now is how easily it integrates with Claude. Since my entire marketing department uses Claude, this has been extremely helpful for setting up automated tasks, streamlining reporting, and generating insights, along with other day-to-day needs. Review collected by and hosted on G2.com.

I think the UX could use a lot of work. Especially for people who are brand new to SEMRush, or to SEO in general, it’s not always clear where to start. Some of the insights that are broadcasted don’t feel that important to the overall SEO score, and the insights that really matter can end up getting lost in the noise. Review collected by and hosted on G2.com.

I like the dashboards and how easy they are to read. The key numbers are visible right away, so I can quickly see how a site is performing without digging through menus. That saves me time when I’m checking progress or preparing updates for the team. Review collected by and hosted on G2.com.

The price walls make the tool harder to navigate than it should be. Some features I expected to explore are locked behind higher plans, so I often hit a limit partway through a task. It would help if the free and lower tiers showed more of what the tool can do. Review collected by and hosted on G2.com.

Managing SEO and AEO for a small business is much easier with Semrush, mostly because it puts both in one place. We’re a small team without a dedicated SEO person, so not having to stitch together separate tools for traditional search and AI search saves real time.

The AI Visibility tool has been the most valuable part for us. Our help center is our main organic search asset, and AI Visibility shows how our content is (or isn’t) surfacing in AI-generated answers. It’s been especially useful for spotting topic gaps, questions users are asking that our help center doesn’t answer well yet, and that has directly shaped which articles we write and update next.

We also use the keyword research tools alongside our app store data to find terms competitors rank for that we’re missing. Having that competitive view in the same place as our site’s own performance makes it easy to turn findings into a content plan.

The interface is easy to navigate once you know where things are, though there’s a learning curve with how many tools there are. For a small team, the cost is justified because it replaces multiple tools. Review collected by and hosted on G2.com.

The biggest challenge is the learning curve. Semrush has so many tools that it can be hard to know where a feature lives or which tool is the right one for a task. For a small team where SEO is one of several responsibilities, that means time spent hunting through menus instead of acting on the data. A more task-based navigation or a simplified view for smaller teams would make it much easier to get value quickly.

Data reliability for niche or smaller sites is another pain point. Search volume and traffic estimates sometimes feel less accurate for our specialized topics, which makes it harder to confidently prioritize one keyword or article over another. Clearer confidence indicators on estimates, or more weight given to connected Google Search Console data, would help smaller sites trust the numbers.

Finally, as a mobile app company, our discovery happens on the App Store and Google Play as much as on the web, and Semrush doesn’t cover app store optimization for us. That means we manage our app keyword research in separate tools and manually connect it to our web SEO work. App store keyword data alongside web data would make Semrush a much more complete solution for app businesses. Review collected by and hosted on G2.com.

What I like best about Semrush is having keyword research, competitor analysis, site audits, and ranking tracking in one platform. As a digital marketing agency owner, this helps me identify opportunities, prioritize SEO improvements, and monitor progress across multiple client campaigns.

The Keyword Gap and Backlink Gap tools are particularly useful for uncovering opportunities we may otherwise miss. I also appreciate the reporting features, which make it easier to explain campaign performance to clients and support our recommendations with data. Review collected by and hosted on G2.com.

One area where Semrush could improve is simplifying the interface, as the number of tools and reports can feel overwhelming at first. I would also appreciate more flexibility in pricing and package options for agencies managing multiple clients. Clearer explanations of traffic estimates and how they differ from Google Analytics and Search Console data would also make client reporting easier. Overall, these are areas for improvement within a platform I find very valuable. Review collected by and hosted on G2.com.

The keyword research and competitor tools are what I use most. We sell R&D software into a niche B2B market, so search volumes are small and every keyword decision matters. Semrush lets me check volume, CPC and intent before I put budget behind a term in Google or Microsoft Ads, and the paid search research shows which keywords competitors are bidding on and what their ad copy looks like. Review collected by and hosted on G2.com.

Pricing is the biggest one. The base plan is already expensive, and extra seats, add-ons and API units all cost more on top, so it’s hard to justify for a small marketing team. Data accuracy for low-volume keywords is the other issue. In a niche B2B space, a lot of the terms we care about show zero or “n/a” volume even though they convert for us in Google Ads, so I end up checking against our own ad data anyway. The interface also tries to do everything at once. There are so many tools and menus that finding a specific report takes longer than it should. Review collected by and hosted on G2.com.

I use Semrush for keyword research, site audits, and finding opportunities to improve organic search performance. It’s a great all-in-one toolkit that helps me identify issues and make informed decisions about content and SEO priorities. Review collected by and hosted on G2.com.

There’s a lot of data available, but sometimes it takes extra work to turn that data into clear next steps. More straightforward recommendations and better AI visibility reporting would make an already useful tool even more valuable. Review collected by and hosted on G2.com.

I especially love the Content Gap, Backlink Gap, and competitor analysis tools. They make it easy to identify opportunities that competitors are capitalizing on, uncover keyword gaps, and prioritize content expansion and link-building strategies. These tools are particularly valuable when managing SEO across multiple websites and industries because they help turn competitive insights into actionable recommendations. Review collected by and hosted on G2.com.

I would like to see improvements in ranking accuracy and consistency. I understand that search results fluctuate constantly based on location, personalization, SERP features, and other factors, so perfect accuracy isn't realistic. However, more consistent tracking, clearer explanations of ranking fluctuations, and better visibility into when and why positions change would make the data more actionable. It would also be helpful to distinguish meaningful ranking trends from normal SERP volatility so we can make more confident, data-driven SEO decisions. Review collected by and hosted on G2.com.

I enjoy many parts of Semrush, but I use the Organic Research tool most regularly. I really like the flexibility to break the data down into more granular views—for example, by day, by page, by keyword, and more. I can’t do this in other platforms. The charts are also clean and helpful for visualizing performance, both for me and for my clients. I also use the Keyword Magic Tool frequently, and I find the different views useful for discovering keywords I might not have thought of otherwise. AI has helped with this as well, and being able to drop AI-generated keywords into the bulk analysis tool helps streamline my workflow. Review collected by and hosted on G2.com.

Overall, the cost is quite high compared to other tools. That said, the ability to access larger datasets is a meaningful benefit and can add enough value to arguably justify the investment. It can also get expensive because every user needs their own seat. Review collected by and hosted on G2.com.