Top 10 Semrush Alternatives & Competitors

Top 10 Alternatives to Semrush Recently Reviewed By G2 Community

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Ahrefs
By Ahrefs
4.5/5
(668)
Product Description
Ahrefs is an all-in-one SEO toolset that can help anyone to stay on top of their competitors, drive more search traffic and optimize their website.
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Reviewers say compared to Semrush, Ahrefs is:
More usable
Easier to set up
Easier to admin
Categories in common with Semrush:
Paid Search Intelligence
SEO
Competitive Intelligence
Local SEO
Answer Engine Optimization (AEO)

Serpstat
By Serpstat
4.6/5
(463)
Product Description
SaaS for competitor analysis, content optimization, SEO management, market intelligence, advertising insights, and AI-driven content creation.
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Reviewers say compared to Semrush, Serpstat is:
Better at support
Easier to do business with
More usable
Categories in common with Semrush:
Paid Search Intelligence
SEO
Competitive Intelligence
Local SEO
Content Creation

Birdeye
By Birdeye
4.7/5
(3,866)
Product Description
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specifically for the complexity of multi-location organizations, Birdeye empowers brands to enhance their online reputation, engage customers across social, search, and web, and gain real-time insights into consumer behavior and competitor activity. The result: more leads and foot traffic, reduced costs, and accelerated revenue growth. At the core of Birdeye is its Agentic Platform, which powers a growing suite of specialized AI agents designed to function like always-on teammates. These agents manage reviews, engage leads, respond to customers, streamline social media, run surveys, maintain listings, send reminders, provide insights, and coordinate across locations. By collaborating seamlessly, they form a scalable digital workforce—always learning, always on-brand, and always driving outcomes. Birdeye stands apart with its agentic AI platform that brands can customize using Birdeye’s unique outcome-framework. Businesses can configure agents with specific triggers that deliver measurable tasks and results for each location, while maintaining the authentic voice of the brand across every interaction. With location-aware AI and a fully integrated platform that brings together reputation, messaging, social, surveys, listings, insights, and more, Birdeye eliminates the need for fragmented point solutions. For multi-location and franchise brands in industries such as healthcare, retail, financial services, real estate, restaurants, and beyond, Birdeye delivers scalability without sacrificing precision. By uniting automation with actionable insights, Birdeye enables organizations to boost visibility, increase customer engagement, and grow revenue—faster and more efficiently. With Birdeye, businesses don’t just adopt AI—they gain an agentic workforce dedicated to delivering real business outcomes. Birdeye: Always On. Always On-Brand. Always Driving Outcomes.
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Reviewers say compared to Semrush, Birdeye is:
More usable
Better at support
Easier to do business with
Categories in common with Semrush:
SEO
Local SEO
Answer Engine Optimization (AEO)
Social Media Suites
Social Media Management
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SE Ranking
By SE Ranking
4.8/5
(1,428)
Product Description
SE Ranking is a robust SEO toolkit that best suits small to mid-sized agencies and in-house teams. It combines unique datasets with advanced features to help SEO pros build and implement effective strategies. SE Ranking covers keyword and competitive research, on-page, off-page and tech optimization, content creation, local SEO and more. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. SE Ranking’s pricing policy is generous and flexible.
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Reviewers say compared to Semrush, SE Ranking is:
More usable
Better at support
Easier to set up
Categories in common with Semrush:
Paid Search Intelligence
SEO
Competitive Intelligence
Local SEO
Answer Engine Optimization (AEO)

Similarweb
By Similarweb
4.5/5
(1,115)
Product Description
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who are some of the world’s biggest brands — a digital edge that helps them beat their competition and win their markets.
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Reviewers say compared to Semrush, Similarweb is:
Slower to reach roi
More usable
Better at support
Categories in common with Semrush:
Paid Search Intelligence
SEO
Competitive Intelligence
Answer Engine Optimization (AEO)
Market Intelligence

Yext
By Yext
4.4/5
(974)
Product Description
Yext is an API-first, composable software platform that collects and organizes content from across the enterprise to deliver relevant, actionable information — in the form of answers — wherever people ask questions about a business.
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Reviewers say compared to Semrush, Yext is:
Slower to reach roi
More expensive
More usable
Categories in common with Semrush:
SEO
Local SEO
Answer Engine Optimization (AEO)
Social Media Management
Local Listing Management

Meltwater
By Meltwater
4/5
(2,492)
Product Description
Manage and measure a data-driven PR program with hyper-targeted search, pitching, social media and journalist relations features.
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Reviewers say compared to Semrush, Meltwater is:
Slower to reach roi
Categories in common with Semrush:
Answer Engine Optimization (AEO)
Social Media Suites
Social Media Management
Media Monitoring
Social Media Analytics

Seobility
By seobility GmbH
4.6/5
(401)
Product Description
Seobility offers online SEO tools for better website optimization.
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Reviewers say compared to Semrush, Seobility is:
Slower to reach roi
More usable
Easier to set up
Categories in common with Semrush:
Paid Search Intelligence
SEO
Competitive Intelligence
Local SEO
Content Analytics

Hootsuite
By Hootsuite
4.3/5
(6,680)
Product Description
Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.
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Reviewers say compared to Semrush, Hootsuite is:
More usable
Easier to admin
Easier to set up
Categories in common with Semrush:
Social Media Suites
Social Media Management
Social Media Advertising
Social Media Analytics

Sponsored
G2 Advertising
Get 2x conversion than Google Ads with G2 Advertising!
G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.
Learn More