SEMrush

SEMrush Alternatives & Competitors

Looking for alternatives to SEMrush? Tons of people want SEO software to help with keyword analysis, serp rank tracking, and website analytics integration. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of SEO software that reviewers voted best overall compared to SEMrush. Based on reviewer data you can see how SEMrush stacks up to the competition, check reviews from current & previous users, and find the best fit for your business.

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Top 20 Alternatives & Competitors to SEMrush

    #1
    #1
  1. Serpstat

    (324)4.6 out of 5
    SaaS for keyword research and competitor analysis

    Reviewers say compared to SEMrush, Serpstat is:

    Better at support
    Easier to do business with
    More usable
  2. SaaS for keyword research and competitor analysis

    Reviewers say compared to SEMrush, Serpstat is:

    Better at support
    Easier to do business with
    More usable

    Serpstat review by Campbell M.
    "Powerful, fast and feature complete.: Serpstat is one of those tools that you soon realise you can't do without after you use it. It has a very large range of features that are really well implemented when compared to its competitors (Semrush etc). Even if you don't do SEO for a living, the value of the data on your sites performance and also your competition is fairly mind blowing. If you're spending $$$ on online marketing and advertising, then you need to optimise your content and site... and Serpstat will help you do that in spades. The keyword research tool is really super easy and invaluable. Ditto your sites analysis tool - great to give you insight quickly to what's working and what's not. If you've not used a SEO tool before, the UI might be intimidating at first blush. Don't be put off. Watch their walk-thru's and you'll soon have your head around it. Once you get the logic it's very straight forward. "
    #2
    #2
  3. SpyFu

    (316)4.6 out of 5
    SpyFu exposes the search marketing secret formula of your most successful competitors.

    Reviewers say compared to SEMrush, SpyFu is:

    Better at support
    Easier to set up
    Easier to do business with
  4. SpyFu exposes the search marketing secret formula of your most successful competitors.

    Reviewers say compared to SEMrush, SpyFu is:

    Better at support
    Easier to set up
    Easier to do business with

    SpyFu review by Jo Lynn D.
    "My go-to tool for my work with small business clients: SpyFu helps level the playing field for my small business clients. We are able to spend the marketing budget wisely by quickly knowing what ads are working and not working in the industry. It's like having an ad specialist on the team. I also use it for optimizing client websites for SEO, optimizing blog posts and other content marketing pieces, and various SEO projects."
    #3
    #3
  5. SE Ranking

    (316)4.8 out of 5
    SE Ranking – all-inclusive SEO software. For small business, SEO pros, digital agencies. Easy to use. Accurate. Scalable.

    Reviewers say compared to SEMrush, SE Ranking is:

    Better at support
    More usable
    Easier to set up
  6. SE Ranking – all-inclusive SEO software. For small business, SEO pros, digital agencies. Easy to use. Accurate. Scalable.

    Reviewers say compared to SEMrush, SE Ranking is:

    Better at support
    More usable
    Easier to set up

    SE Ranking review by Vladimir P.
    "Tool containing everything we need for web optimization: + SE Ranking has a great UX; + Using it we are able to see the most important SEO and PPC information, as well as techical reports on our website. + Support team works fast and helps to solve problems. When I needed to create some reports which is impossible to create in SE Ranking they helped me to find another way to get the same information. "
    #4
    #4
  7. Moz Pro

    (264)4.4 out of 5
    Boost your online visibility and keep ahead of competitors with Moz Pro. Start your free trial of the all-in-one set of Search Engine Optimization (SEO) research and analytics tools.

    Reviewers say compared to SEMrush, Moz Pro is:

    Easier to set up
    Easier to do business with
    More usable
  8. Boost your online visibility and keep ahead of competitors with Moz Pro. Start your free trial of the all-in-one set of Search Engine Optimization (SEO) research and analytics tools.

    Reviewers say compared to SEMrush, Moz Pro is:

    Easier to set up
    Easier to do business with
    More usable

    Moz Pro review by Meisha B.
    "Great Affordable SEO Tool For Small-Scale SEO: Moz is incredibly easy to use and they offer some amazing free tools and educational materials. The platform offers all of the basic SEO essentials, like keyword tracking with category tags, site crawls, keyword research, competitive tracking, and website recommendations. And, for what they provide, the platform is wildly affordable compared to other SEO solutions. The automated reports are easy to set up and very convenient, and the website recommendations provide a great starting point to improve your search engine performance. "
    #5
    #5
  9. Ahrefs

    (162)4.5 out of 5
    Ahrefs is a backlink Analysis Toolset

    Reviewers say compared to SEMrush, Ahrefs is:

    Easier to set up
    More usable
    More expensive
  10. Ahrefs is a backlink Analysis Toolset

    Reviewers say compared to SEMrush, Ahrefs is:

    Easier to set up
    More usable
    More expensive

    Ahrefs review by Ale R.
    "Best tool for seo!: At the moment Ahrefs is a the best tool for seo and spy your competitors. You can do - keyword research - Domain research - Spy your competitors - Link research - Audit your site. - Check a domain - Evaluate a site (worth, autority, traffic) - Check your profile link - Check if you or your competitor are google penalized - View a site grow overtime Ahrefs have insane data on how the site are working, you can spy your competitor and view - how many backlink they have - how they earn or lost backlink - top pages - how much traffic they have - how they get that traffic The best tool for seo."
    #6
    #6
  11. Siteimprove

    (140)4.6 out of 5
    Optimized for quick response
    Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. With the Siteimprove Intelligence Platform (SIP), you gain visibility to eye-opening insights that empower you and your team to understand, prioritize, and optimize the performance of your website and beyond.

    Reviewers say compared to SEMrush, Siteimprove is:

    Slower to reach roi
    Better at support
    Easier to do business with
  12. Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. With the Siteimprove Intelligence Platform (SIP), you gain visibility to eye-opening insights that empower you and your team to understand, prioritize, and optimize the performance of your website and beyond.

    Reviewers say compared to SEMrush, Siteimprove is:

    Slower to reach roi
    Better at support
    Easier to do business with

    Siteimprove review by Elliot O.
    "Powerful tool that provides a great assistance: We have chosen to use Siteimprove in our company because it helps us to evaluate possible problems that can appear in our system, it allows us to know what happens to be able to act and solve those problems. It also informs of any legal changes that may occur to update your privacy policies, something useful and necessary in terms of laws. "
    #7
    #7
  13. Conductor Searchlight

    (140)4.5 out of 5
    Conductor’s content intelligence platform, Conductor Searchlight, generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI.

    Reviewers say compared to SEMrush, Conductor Searchlight is:

    Slower to reach roi
    More expensive
    Better at support
  14. Conductor’s content intelligence platform, Conductor Searchlight, generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI.

    Reviewers say compared to SEMrush, Conductor Searchlight is:

    Slower to reach roi
    More expensive
    Better at support

    Conductor review by Misty M.
    "Conductor Searchlight is not just a tool, it's a partnership!: Unlike many of the competitors, Conductor offers personalized services that their clients rave about. Their reputation has lived up to the hype. I have access to my appointed teams calendars and am able to schedule meetings when I need them. They are always on target and helpful during our calls. Being a team of one, having access to a team of people helps me strategize and interpret my research in a tangible way that is invaluable. Otherwise, I'd probably be overwhelmed by the information. Bi-weekly calls, access to a team when I need help, keyword research, competitor research, market research, help creating work spaces, ability to send reports to others within my organization (not in Searchlight), tracking changes, segmenting, site analysis that helps me track ADA compliance issues and so much more is what I like best about Conductor Searchlight. "
    #8
    #8
  15. Raven Tools

    (129)4.3 out of 5
    Raven Tools is an all-in-one Internet marketing platform for SEO, Social Media, PPC and Content. Research, manage, monitor and report on every aspect of your campaign.

    Reviewers say compared to SEMrush, Raven Tools is:

    More usable
    Better at support
    Easier to do business with
  16. Raven Tools is an all-in-one Internet marketing platform for SEO, Social Media, PPC and Content. Research, manage, monitor and report on every aspect of your campaign.

    Reviewers say compared to SEMrush, Raven Tools is:

    More usable
    Better at support
    Easier to do business with

    Raven Tools review by Chris T.
    "One of the Best Reporting Platforms for SEM: Across several agencies, I've used Raven primarily for reporting. The ability of the platform to pull in key data points seamlessly and with ease. A close second is the domain research which always helps me with planning for next steps and opportunities to present to clients."
    #9
    #9
  17. BrightEdge

    (130)4.2 out of 5
    BrightEdge offers enterprise level SEO

    Reviewers say compared to SEMrush, BrightEdge is:

    Slower to reach roi
    More expensive
    Better at support
  18. BrightEdge offers enterprise level SEO

    Reviewers say compared to SEMrush, BrightEdge is:

    Slower to reach roi
    More expensive
    Better at support

    BrightEdge review by Darwin G.
    "Effective enterprise solution for organic performance tracking and auditing: Speed, accuracy, UX friendly interface, and great customer service. I find it easy to navigate through the platform and find the tools that I need. The keyword ranking data is reliable and on par with other ranking tools out there (namely SEMRush). The platform loads quickly considering the amount of data it loads. Customer service reps are responsive and quick to provide solutions. "
    #10
    #10
  19. Netpeak Spider

    (73)4.9 out of 5
    Netpeak Spider is a desktop tool for day-to-day SEO audit, quick search for issues, systematic analysis, and website scraping.

    Reviewers say compared to SEMrush, Netpeak Spider is:

    Better at support
    More usable
    Easier to set up
  20. Netpeak Spider is a desktop tool for day-to-day SEO audit, quick search for issues, systematic analysis, and website scraping.

    Reviewers say compared to SEMrush, Netpeak Spider is:

    Better at support
    More usable
    Easier to set up

    Netpeak Spider review by Shamil M.
    "Can't recommend this tool enough. Bravo!: Who would have thought that getting a real internal link building report could be this simple... Wasted quite a lot of time in the past trying to create custom solution for calculating the link juice distribution for our clients, and now am able to do this in literally several clicks... Now our whole reporting process takes roughly 10-20 minutes. Where in the hell were you guys 2 years ago??? "
    #11
    #11
  21. AgencyAnalytics

    (62)4.8 out of 5
    Agency Analytics (formerly MySEOTool) is a marketing platform designed for agencies and marketing consultants. The brandable drag-and-drop dashboard integrates SEO Tools (rank tracking, backlink monitor, site audit), PPC data, Social Media, Web Analytics and more.

    Reviewers say compared to SEMrush, AgencyAnalytics is:

    More usable
    Better at support
    Easier to do business with
  22. Agency Analytics (formerly MySEOTool) is a marketing platform designed for agencies and marketing consultants. The brandable drag-and-drop dashboard integrates SEO Tools (rank tracking, backlink monitor, site audit), PPC data, Social Media, Web Analytics and more.

    Reviewers say compared to SEMrush, AgencyAnalytics is:

    More usable
    Better at support
    Easier to do business with

    AgencyAnalytics review by Joe C.
    "Great All-In-One Marketing Dashboard: The keyword rankings dashboard and the ability to create monthly client reports allow me to satisfy my clients' goals and objectives and display their SEO/GMB/Google Analytics data in separate and easy to read reports with graphs and charts."
    #12
    #12
  23. Majestic

    (51)4.2 out of 5
    Majestic is the worlds most comprehensive source of backlinks information. Their Site Explorer provides Competitor Link Intelligence to SEO specialists.

    Reviewers say compared to SEMrush, Majestic is:

    Easier to set up
  24. Majestic is the worlds most comprehensive source of backlinks information. Their Site Explorer provides Competitor Link Intelligence to SEO specialists.

    Reviewers say compared to SEMrush, Majestic is:

    Easier to set up

    Majestic review by Dima U.
    "Majestic for SEO: The best thing about Majesitc is that it is one of the best tools for backlinks analysis. I like the fact that a startup has collected one of the largest backlinks databases in the world. I also like Majestic that I can analyze special matrices of Trust Flow and Citation Flow on the site. I don’t know the mathematical formula for Trust Flow and Citation Flow, but these metrics replace Google Page Rank better than any other. I also like the fact that the site is responsive. Sometimes I use the site from a mobile. I also like the fact that Majestic has developed a special extension for Google Chrome. This extension saves time. Using the Google Chrome browser extension, I perform site analysis without opening the Majestic website."
    #13
    #13
  25. Web CEO

    (50)4.5 out of 5
    WebCEO is a web-based SEO platform designed to supply the needs of huge digital marketing agencies, who offer full online promotion packages, and individuals, who optimize their own websites.

    Reviewers say compared to SEMrush, Web CEO is:

    Better at support
    Easier to do business with
    More expensive
  26. WebCEO is a web-based SEO platform designed to supply the needs of huge digital marketing agencies, who offer full online promotion packages, and individuals, who optimize their own websites.

    Reviewers say compared to SEMrush, Web CEO is:

    Better at support
    Easier to do business with
    More expensive

    Web CEO review by Chuc M.
    "Unleash Your Geek with WEBCEO: Thorough reporting to tackle the most needed aspects of managing a website's optimization. For someone with in depth experience in SEO this gives a consultant access to some of the most important reporting and optimization tools needed to resolve inefficiencies of a website. "
    #14
    #14
  27. Netpeak Checker

    (48)4.7 out of 5
    Netpeak Checker is a multifunctional research tool for bulk SEO analysis that helps you audit URLs by a wide range of parameters.

    Reviewers say compared to SEMrush, Netpeak Checker is:

    More usable
    Better at support
    Better at meeting requirements
  28. Netpeak Checker is a multifunctional research tool for bulk SEO analysis that helps you audit URLs by a wide range of parameters.

    Reviewers say compared to SEMrush, Netpeak Checker is:

    More usable
    Better at support
    Better at meeting requirements

    Netpeak Checker review by Tania B.
    "Timesaver for finding blogs for content creators: An opportunity to find relevant platforms or blogs by SE Scraper (all you need is to write or download keywords and see the results). Also, I usually use search operators with keywords. And I like to analyze the results in a one dashboard table, and there I see all urls — best way to find blogs for publishing."
    #15
    #15
  29. cognitiveSEO

    (49)4.5 out of 5
    Benchmark and Outrank Your SEO Competition.

    Reviewers say compared to SEMrush, cognitiveSEO is:

    Slower to reach roi
    Better at support
    More expensive
  30. Benchmark and Outrank Your SEO Competition.

    Reviewers say compared to SEMrush, cognitiveSEO is:

    Slower to reach roi
    Better at support
    More expensive

    cognitiveSEO review by Bill W.
    "Content Optimization Tool is AMAZING!: I use CogSEO for their keyword and content assistant tool. I believe LSI optimization is a hidden key to higher rankings, and this tool has proven it."
    #16
    #16
  31. SEO PowerSuite

    (46)4.6 out of 5
    All your ever-needed SEO functionality packed together

    Reviewers say compared to SEMrush, SEO PowerSuite is:

    Better at support
    Easier to set up
    More usable
  32. All your ever-needed SEO functionality packed together

    Reviewers say compared to SEMrush, SEO PowerSuite is:

    Better at support
    Easier to set up
    More usable

    SEO PowerSuite review by Dmytro U.
    "SEO PowerSuite as desktop software for search engine optimization: Most of all in SEO PowerSuite I like the fact that I can work with the program without an internet connection. For me it is important, since I spend many meetings and attend many conferences in different cities. Using SEO PowerSuite, I can work on the go. In SEO PowerSuite, I also like the fact that the program has many opportunities for professionals. Such opportunities are not needed for SEO juniors, but SEO seniors need such opportunities. In order for additional features to become available, you need to activate "Enable expert" in the program menu. "
    #17
    #17
  33. UpCity

    (40)4.5 out of 5
    UpCity is SEO and inbound marketing software for small businesses and agencies

    Reviewers say compared to SEMrush, UpCity is:

    More usable
    Better at support
    Easier to do business with
  34. UpCity is SEO and inbound marketing software for small businesses and agencies

    Reviewers say compared to SEMrush, UpCity is:

    More usable
    Better at support
    Easier to do business with

    UpCity review by Sally B.
    "Great for Reporting, Tasks could be updated.: The reporting is everything from in-depth and simple to understand. Makes it easy to get a report quickly and for clients to understand them easily."
    #18
    #18
  35. Clearscope

    (38)4.9 out of 5
    Clearscope helps content marketers grow their audience and search traffic by removing the guesswork behind content performance.

    Reviewers say compared to SEMrush, Clearscope is:

    Better at support
    Easier to set up
    More usable
  36. Clearscope helps content marketers grow their audience and search traffic by removing the guesswork behind content performance.

    Reviewers say compared to SEMrush, Clearscope is:

    Better at support
    Easier to set up
    More usable

    Clearscope review by Alex P.
    "Clearscope is a great tool for crafting content: I love how easy Clearscope makes it to find content gaps on a granular level between you and your competitors for any given keyword. This would be prohibitively time-consuming otherwise. That being said, my favorite feature is the content optimization tool. It allows you to easily fill in those gaps while crafting and/or optimizing your content by providing live feedback on your progress. Lastly, the pricing is great for the value you are getting. Similar services are significantly costlier."
    #19
    #19
  37. gShift

    (35)4.6 out of 5
    gShift is Mid-Market SEO Software

    Reviewers say compared to SEMrush, gShift is:

    Better at support
    Easier to do business with
  38. gShift is Mid-Market SEO Software

    Reviewers say compared to SEMrush, gShift is:

    Better at support
    Easier to do business with

    gShift review by Brandon K.
    "Impeccable Customer Service and a Commitment to Innovation: gShift provides keyword rankings and organic traffic data at a level that allows us to completely white-label the dashboards and reports for our clients for seamless integration within our brand in an easily-digestible format for our clients. With the potential for hundreds of data points and comparison metrics. gShift distills all of the possible SEO factors down to the most relevant and impacting metrics for our clients to track and follow, providing us with the tools to discuss and speak to these factors as well as assist in providing benchmarks for comparison to client competitors. Most importantly, gShift provides impeccable customer service: Our Account Manager is not only timely and responsive when we have questions and issues, but quick to pull in additional resources when necessary, including directors, support, and technicians. The gShift solution is one of the most versatile and easily-implemented SEO reporting solutions on the market today. I'm especially thrilled with gShift's commitment to becoming more user-friendly and the addition of social influencer tools."
    #20
    #20
  39. Woorank

    (35)4.3 out of 5
    Every month, 900.000 people use WooRank to optimize their website: Digital Agencies,WebMasters & SEO experts

    Reviewers say compared to SEMrush, Woorank is:

    Easier to set up
    Easier to do business with
    More usable
  40. Every month, 900.000 people use WooRank to optimize their website: Digital Agencies,WebMasters & SEO experts

    Reviewers say compared to SEMrush, Woorank is:

    Easier to set up
    Easier to do business with
    More usable

    Woorank review by Sharif H.
    "Perfect Tool for The Beginners Who Really Want To Learn SEO : I like Woorank for its simplicity. Woorank strikes a balance between presenting rich SEO data and it's super simple user friendly interface. The marketing checklist is very helpful in achieving target results. I also like it because it presents Google Analytics and Google Search Console's data avoiding all complexity. "