--- title: Semrush Reviews meta_title: 'Semrush Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 4016 reviews by the users' company size, role or industry to find out how Semrush works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 4016 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Semrush Reviews **Vendor:** Adobe **Category:** [SEO Tools](https://www.g2.com/categories/seo-tools) **Average Rating:** 4.4/5.0 **Total Reviews:** 4,016 ## About Semrush Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. ## Semrush Pros & Cons **What users like:** - Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. (799 reviews) - Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. (781 reviews) - Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. (679 reviews) - Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. (656 reviews) - Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. (618 reviews) - SEO Tools (603 reviews) - Insights (543 reviews) - Analytics (542 reviews) - Competitor Analysis (478 reviews) - Rank Tracking (424 reviews) **What users dislike:** - Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. (507 reviews) - Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. (468 reviews) - Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. (414 reviews) - Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. (358 reviews) - Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. (304 reviews) - Users note the **limited features** in Semrush's free account, requiring payment for access to essential tools. (290 reviews) - Missing Features (226 reviews) - Expensive Pricing (186 reviews) - Plan Limitations (183 reviews) - Difficult Learning (181 reviews) ## Semrush Reviews ### 1. Powerful Keyword Magic & Gap Tools Turn SEO Data Into Actionable Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea C. | photographer and filmmaker, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Semrush?** What I like most is the Keyword Magic Tool, thanks to its unmatched database depth, along with the Keyword Gap tool, which helps reveal competitors’ strategies. Together, they turn complex data into clear, actionable insights, making it easier to prioritize high-impact SEO tasks and manage everything efficiently from a single, powerful dashboard to improve search rankings. **What do you dislike about Semrush?** What I dislike most is the high cost and the steep learning curve. The interface can be overwhelming for beginners, and a lot of essential features—such as historical data or AI writing—are locked behind expensive add-ons or higher-tier plans. On top of that, the traffic estimates for smaller websites can sometimes be inaccurate, which makes it harder to rely on the data with confidence. **What problems is Semrush solving and how is that benefiting you?** Semrush addresses the problem of fragmented data by bringing SEO, PPC, and content tools together in a single platform. It reduces guesswork by showing competitors’ strategies, flagging technical site issues, and helping uncover high-value keywords. For me, this means less time spent jumping between tools and more confidence that my marketing decisions are supported by solid data. ### 2. Excellent Support and Comprehensive Toolkit for SEO & AEO **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Semrush?** Best in class SEO tool with great performance. Contains all the main integrations you need, such as Google Search Console. It's an industry standard for a reason: great data that is mostly easy to understand and create strong keyword profiles and reporting. **What do you dislike about Semrush?** The pricing structure used to be pretty convoluted. It's better now with the simplified plans. Adding extra apps is still a tricky situation as many of them are baked into the platform and you will bump into them as you explore. Support is also up and down. They are attentive but level of help you get depends on your account manager. **What problems is Semrush solving and how is that benefiting you?** Staying on top of SEO and AEO. Great for content generation reporting, and competitor research, too. ### 3. Semrush Makes Marketing Decisions Easy with Valuable Data **Rating:** 5.0/5.0 stars **Reviewed by:** Marketing E. | Head of Growth Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Semrush is easy to use, provides extremely valuable data and helps me make informed decisions for marketing. **What do you dislike about Semrush?** I wish it had some more AI built in features to be able to prompt what I want to do and it figure it out **What problems is Semrush solving and how is that benefiting you?** It allows me to understand keyword search volume and helps inform what content I should make for my website, what words I should target in my ads and how my site health is doing and how it can be improved. ### 4. Great Competitive Research and Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Gio T. | Producer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Performs great research so we can understand our competition, but some useful features need an upgrade to a higher price tier. Performs well and I never had to call support. **What do you dislike about Semrush?** Some research tools required an upgrade. And some of these upgrades are powered by AI, which I think should cost a lot less. **What problems is Semrush solving and how is that benefiting you?** Semrush helps me understand my traffic and compare it to my competitors. It also helped us find gaps in backlinks and fine tune our website. Integration was a breeze. ### 5. Semrush Enterprise: Powerful Content Tools & Robust Competitor Research **Rating:** 5.0/5.0 stars **Reviewed by:** Iryna C. | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Semrush?** there are multiple features that I like within Semrush Enterprise: What Has Happened report to give a high level understanding of any updates that I need to action on, robust competitor research automation tool and my personal favourite is their content tools (I like all three available). **What do you dislike about Semrush?** The only thing that comes to mind is that I have to work between two tabs - Semrush Core and Semrush Enterprise. It would be great if Enterprise contained all Core's capabilities, within one place. **What problems is Semrush solving and how is that benefiting you?** Automated reports definitely save time and add consistency - I schedule reports for Monday morning so that I can start my week with actioning some of the items the report picked up. Another key benefit is the content tools within the platform. Optimizing existing content for SEO purposes has been a game-changer for our team. ### 6. Semrush Keyword Research & Domain Overview: My Go-To Research Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Sourav S. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Semrush?** The most useful feature of semrush according to me is the keyword reseaech tool and the domain overview tool which i use very frequently for my research. **What do you dislike about Semrush?** While there are features I like and keep coming back to, there are a few things I find really annoying and wish Semrush would fix. One is keyword research: I’d like an extra feature that lets me research more than one keyword at a time for a local or particular location (such as a city) and still get the key metrics for that specific location, like search volume, CPC, intent, and search engine features. Another issue is competitor research: I’m not able to see any sign of ads there, even though I can see them clearly in the Ads Transparency Center. **What problems is Semrush solving and how is that benefiting you?** semrush is saving mea big time in doing research and prepar a plan based on my requirements on the basis of analysis provided. ### 7. Intuitive, Fast, and Feature-Rich—A Great Search Performance and Competitive Research Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Printing | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** SEMRush is simple to use, intuitive, and stores historical data. For the amount of data it's processing, the interface loads fast, UI is clean, and new features roll out fast. Pricing is relatively competitive. SEMRush's account managers for Enterprise accounts are responsive but honestly, we've never had the need to contact them other than for new features and pricing. It's a great research tool for monitoring competition within your space. **What do you dislike about Semrush?** I would very much appreciate data summaries to go along with the massive amounts of data. While data is substantive, reporting insights and the ability to create configurable graphs would make this tool complete. **What problems is Semrush solving and how is that benefiting you?** Organic search performance, keyword search volume, competitor performance, Google AI Overviews trends, basic technical audits. ### 8. SEO basics for a human marketer **Rating:** 3.5/5.0 stars **Reviewed by:** Amy X. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2025 **What do you like best about Semrush?** The keyword variation tool helps me find keyword options that are more effective than what I would have come up with on my own. The “intent” score is also useful because it gives me a clearer sense of the type of audience a keyword is likely to attract. **What do you dislike about Semrush?** It would be helpful to have more tutorials or courses to guide users through different segments of the site that haven't been utilized. **What problems is Semrush solving and how is that benefiting you?** Comparing different keywords search terms and finding content topics ### 9. Site Audit Error Navigation and Position Tracking Shine **Rating:** 5.0/5.0 stars **Reviewed by:** Harry C. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2026 **What do you like best about Semrush?** The Site Audit tool's error navigation and the Position Tracking tool. **What do you dislike about Semrush?** Semrush is undeniably expensive, but the real frustration comes from the strict caps on the base plans and how quickly the costs multiply. **What problems is Semrush solving and how is that benefiting you?** It guides me through navigating the chaos by providing inline explanations of why an error matters and how to fix it. This saves me hours of troubleshooting time, turning complex technical issues into a clean, actionable daily to-do list. ### 10. Easy to Use for Keyword Clustering, Performance Tracking, and Competitor Monitoring **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Very easy to use and have used for a lot of years now. Using the tool over the years has allowed me to create clusters of keywords and track performance. Also, monitoring competitor brands in projects is so helpful! **What do you dislike about Semrush?** As my role across brands has covered paid media and SEO it would have been great to use the paid section more to my advantage but I have never been able to justify the cost of the paid addon and believe the organic side of the tool is far superior **What problems is Semrush solving and how is that benefiting you?** keywords and the grouping of keywords is amazing countries and keywords people use Any tech issues conflicting pages ranking for duplicate keywords seasonal trend of search is super helpful ### 11. Comprehensive SEO Insights and Google Listings **Rating:** 4.0/5.0 stars **Reviewed by:** Ariana L. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2026 **What do you like best about Semrush?** I like that Semrush helps us update our listings all in one spot and provides lots of SEO data that is easy to read. I appreciate that it helps you find keyword data, which is helpful for creating content. It's also nice to compare other websites and get a full site audit, which tells you what you need to fix on your website and how. The initial setup of Semrush was very easy, which made starting with it a breeze. **What do you dislike about Semrush?** I don't like that Semrush shows you all the tools but you can't use some if it is not in your subscription. I wish it would only show the tools available to me. **What problems is Semrush solving and how is that benefiting you?** Semrush helps us update our listings all in one spot, provides lots of easy-to-read SEO data, and helps with creating content using keyword data. The site audit is great for identifying and fixing website issues. ### 12. Helpful Keyword Position Tracking for Client Websites **Rating:** 4.0/5.0 stars **Reviewed by:** Hardeep N. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The fact that it has ability to track positioning of keywords has been really helpful for some client websites. **What do you dislike about Semrush?** It’s an expensive software. Useful, but very expensive subscription. I wish they provided the AI subscription within the Pro plan I have right now. **What problems is Semrush solving and how is that benefiting you?** It helps me understand how my client are positioned in the search engines and what gaps there are in terms of ranking and keywords that I can work on to improve the overall site ranking and positioning. ### 13. Comprehensive All-in-One SEO Tool, But Costly Add-Ons **Rating:** 4.5/5.0 stars **Reviewed by:** Stewart C. | Digital Marketing Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Semrush?** I use Semrush for social media and website audits, where it helps me with scheduling posts and understanding SEO gaps. I really like having everything all in one place, which reduces costs for me. The initial setup was very easy as well. **What do you dislike about Semrush?** I feel like we should get more features for what we pay. Everything feels like an add-on nowadays. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for scheduling social media posts and identifying SEO gaps. It consolidates tools to one platform, reducing costs. ### 14. Semrush Makes SEO and Competitor Research Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Manit A. | Digital Marketing Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2026 **What do you like best about Semrush?** I’ve been using Semrush for a while now, mainly for SEO and competitor research, and it’s become one of those tools I keep coming back to. The keyword research is very solid. It’s easy to see search volume, difficulty, and intent all in one place. Competitor analysis is a big win. You can quickly understand what others in your niche are ranking for and where their traffic is coming from. You can easily integrate with other tools that can help you in building the ecosystem. Implemented in my organization and we are using it very frequently **What do you dislike about Semrush?** Some data isn’t always 100% accurate, so you still need to use judgment rather than relying blindly on the numbers. **What problems is Semrush solving and how is that benefiting you?** Semrush solves the problem of not knowing why the site is not performing. It gives keyword research, SEO audit competitor insights and content ideas in one platform ### 15. All-in-One SEO Intelligence That Saves Time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** What I like best about Semrush is how much SEO intelligence it brings together in one place. I regularly use it for keyword research, competitor analysis, backlink checks, and site audits, and it saves me a lot of time compared with jumping between separate tools. **What do you dislike about Semrush?** Semrush can feel expensive for smaller teams, and some features take time to learn. A few reports can also feel overwhelming at first because there is so much data, but once organized, it becomes much easier to use. **What problems is Semrush solving and how is that benefiting you?** Semrush helps me find SEO opportunities, track competitors, audit site issues, and improve content strategy. It saves time by keeping key SEO data in one place and helps me make better decisions faster. ### 16. Cost-Effective SEO with Intuitive Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Maid K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Semrush?** I like the Semrush interface because it's super easy to use, which is great for me as I can turn features on or off as needed, eliminating unnecessary clutter. This flexibility is perfect for times when I need to focus or streamline my tasks. The interface is intuitive and user-friendly, making it accessible even though I'm not super techie. I don't have to spend a lot of time figuring things out, which is a huge plus. Additionally, the initial setup of Semrush was super easy and 100% user-friendly. It's a product that I would definitely recommend to all my friends and colleagues. **What do you dislike about Semrush?** I think there's a lot of things that are locked, where it just seems kind of very a la carte. But other than that, it's pretty good. **What problems is Semrush solving and how is that benefiting you?** Semrush makes it easy to compare with competitors in my local industry and see where I'm performing best. ### 17. Powerful SEO and Competitive Research Tool for Growing Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Maneesh g. | SEO analyst , Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2026 **What do you like best about Semrush?** Semrush offers an all-in-one platform for SEO, keyword research, competitor analysis, and site audits. It makes it easy for us to track rankings, uncover keyword opportunities, and review competitor performance from a single dashboard. The reports are thorough and genuinely helpful for improving website visibility, identifying areas to optimize, and planning content strategies more effectively. And also got very quick customer services in terms of payments **What do you dislike about Semrush?** The pricing can be high for startups and small businesses. Some tools also have usage limits, and beginners may find the interface overwhelming at first due to the number of features available. **What problems is Semrush solving and how is that benefiting you?** Semrush helps us identify keyword opportunities, track competitors, and fix technical SEO issues. This improves our website rankings and helps us plan content and marketing strategies more effectively, leading to better online visibility and potential customer acquisition. ### 18. Versatile SEO Tool with Priceless Localized Data **Rating:** 4.5/5.0 stars **Reviewed by:** Duduza M. | Head of Search Engine Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Semrush?** I like that Semrush has got a dedicated account manager for me, which is really helpful. The AI enterprise aspect of Semrush is really cool, and it's just a phone call away to get help whenever needed. They also assist in getting my team certified, and the tutorials that come with it are beneficial as well. Using Semrush makes the onboarding exercise easier and helps my team learn about the tool's many capabilities. Their AI and the tool's integration help me manage a large number of Google business accounts efficiently and streamline all my search engine marketing projects in one place. The audits provided by Semrush are really cool for technical diagnosis of my website. **What do you dislike about Semrush?** It's a bit pricey. You need to be technically savvy as well to understand the tool. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to manage my SEO projects and Google My Business accounts effortlessly. It consolidates my search engine marketing projects, identifies loopholes, and aids in AI-based community management. ### 19. A Powerful All‑in‑One SEO Toolkit **Rating:** 5.0/5.0 stars **Reviewed by:** Phillip J G. | Phillip J Gordon Digital Art, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Semrush?** Semrush gives powerful, all‑in‑one SEO insights with clear, actionable data. The competitive research tools are especially strong, making it easy to see what rivals rank for and where new opportunities open up. **What do you dislike about Semrush?** The biggest drawbacks are the high cost and the slightly overwhelming interface. Some advanced features sit behind expensive tiers, and the platform can feel dense until you learn your way around. **What problems is Semrush solving and how is that benefiting you?** Semrush solves visibility and clarity problems in SEO by putting research, audits, and competitor insights in one place. It helps me spot issues fast, find new opportunities, and make data‑driven decisions without juggling multiple tools. ### 20. Semrush: Makes SEO, AIO, and GEO Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Muhammad A. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** I really like the UX and how easy Semrush is to use. I love that it doesn’t just help with SEO, but also supports AIO and GEO as well. **What do you dislike about Semrush?** Backlinks are the obvious area where Semurush needs improvement, at least in this domain. **What problems is Semrush solving and how is that benefiting you?** It helps with SEO and GEO, which are must-haves if you want organic traffic to your apps. I’ve used Semrush to optimise for search engines for the last 10 years, and I’m happy with the outcomes. ### 21. Great SEO Analysis and Monitoring Tool: Great Feature Set and Advanced Capabilities A************* **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin M. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2025 **What do you like best about Semrush?** SEMrush is a great SEO analysis and monitoring tool for all business sizes, I have used it in a number of businesses. It is very easy to set and getting up and running, that integrates with a whole host of other analysis tools. I mostly use it for keyword tracking and analysis to drive my content production efforts. Would recommend, I use it pretty much everyday and could not function without it. **What do you dislike about Semrush?** Hardly nothing to dislike but it does have so many features and tools that it can sometimes be hard to navigate and understand for new users but after a while it starts to make sense. **What problems is Semrush solving and how is that benefiting you?** It enables us to keep a grasp of the complex world of SEO, GEO and AEO, as a business navigating them all is very difficult and complex but SEMrush enables us to do just that. Its primary purpose is that it helps us optimise and create content that drives traffic to our website that ultimately ends in ROI for business. ### 22. All-in-One SEO Tracking with Geo-, Market-, and Local Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Jerry Y. | Sr. Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like being able to keep track of all types of SEO analysis and data in one place, including geo- and market-specific insights as well as local SEO. **What do you dislike about Semrush?** The strict limitations on user seats, along with the number of useful add-on features that aren’t included in most base enterprise packages. **What problems is Semrush solving and how is that benefiting you?** It allows me to help my clients track their SEO performance and improvements over time, and it also lets me monitor consumer search trends as they change over time. ### 23. SEM RUSH Continues To Be The Industry Leader And Our Agency's Go-To Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Mark M. | Vice President of Strategy and Solutions, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Updated, reliable information compared to competitor platforms. The ability for the platform to serve "surface level" users and staff that need to go deeper into research and analysis. **What do you dislike about Semrush?** Referring domains and backlink analysis. I would like to be able to filter and refine that data easier. Longer term trending of link acquisition and lost links. **What problems is Semrush solving and how is that benefiting you?** Website health and growth for our clients. Competitive analysis and research. This benefits our client's online performance which in turn benefits our entire agency. ### 24. Comprehensive SEO Insights and Actionable Reports All in One Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Aman S. | Performance Marketing Head, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Semrush?** What I like best about Semrush is how comprehensive it is as an all-in-one SEO and competitive intelligence platform. It provides deep insights into keyword research, competitor strategies, site health, and backlink profiles in a single dashboard. The data is easy to visualize, reports are actionable, and the competitive analysis features make it especially valuable for identifying growth opportunities and improving overall digital marketing performance. **What do you dislike about Semrush?** Semrush is that the platform can feel overwhelming at first due to the sheer number of tools and reports available. Some advanced features and higher data limits are restricted to more expensive plans, and keyword or traffic estimates can occasionally differ from actual performance, requiring validation with other data sources. **What problems is Semrush solving and how is that benefiting you?** Semrush solves the problem of limited visibility into search performance and competitor strategies. It brings together keyword research, SEO audits, backlink analysis, content optimization, and competitive insights in one platform. This benefits us by helping identify high-impact keywords, uncover competitor opportunities, fix technical SEO issues, and make data-driven decisions that improve organic visibility, paid performance, and overall marketing ROI. ### 25. Intuitive Tool with Room for SEO Enhancement **Rating:** 4.5/5.0 stars **Reviewed by:** Sidharth I. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Semrush?** I think Semrush is very user intuitive and doesn't have a very steep learning curve, making it beneficial for both small and midsize organizations. It's a budget-friendly tool that fits well with our marketing spend. I appreciate that it doesn't require a lot of onboarding support or customer support, which helps enhance its user intuitive aspect. The setup was pretty easy, and overall, Semrush is efficient for tracking keyword rankings and keeping updated on our SEO & Answer Engine Optimization (AEO) efforts. **What do you dislike about Semrush?** I think there are still some keyword searches where we see that only page one results are showing up, and it would be better to look at the entire sub-results, up to page 10 or 100 search results. This might have to do with the recency of the data or understanding how in-depth the keyword research database is. Also, in terms of engine optimization, it would be helpful to get more actionable insights or recommendations for changes to get to the top results in AIO views. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to track keyword rankings, engine optimization opportunities, and competitive insights. ### 26. Powerful SEO Tool with Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Ethan D. | Strategic Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like Semrush for its ease of use, especially for entry-level SEO and AI efforts. Keyword clusters are phenomenal, helping me avoid keyword cannibalization by allowing me to create core articles and web pages with supportive blog posts. The initial setup was very easy, especially with a dedicated support person. **What do you dislike about Semrush?** I think research and recommendations could be better. Also not a huge fan about all the payment and upgrade gateways but understand it’s a business :) **What problems is Semrush solving and how is that benefiting you?** Semrush helps me identify critical keywords for brand visibility and provides insights on AI chatbot usage. It's essential for defining and implementing content strategies. The keyword clusters help avoid cannibalization, enabling creation of core articles with supportive blog posts. ### 27. User-Friendly Reporting with Excellent Competitive Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Pauline G. | CX Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Semrush?** Low barrier to entry, very user-friendly and easy to pick up if you've used other data reporting tools before. Easy to add new keywords to track and report on over time and I appreciate the competitive tracking on those keywords for market context. **What do you dislike about Semrush?** Some of the site health scores are a bit unclear what exactly feeds into the score calculation or what to do about changes in performance. I really like the SERP example links, but they don't always load fully (ie: parts of the SERP are missing). **What problems is Semrush solving and how is that benefiting you?** I mostly use SEMRush to track keyword movement and competitive rankings, plus getting insight into AIO/AEO rankings that none of our other tools currently report on. I like the competitive comparisons but wish you got more example prompts for how customers are searching in popular LLMs and where your brand name is being mentioned. It's helpful to be able to track longer-tail keyword rankings and see for which keywords the AIO result is ranking. I've been reporting on the number and type of keywords within AIO as a way to give my brand managers a view into the current competitive landscape. ### 28. All-in-One SEO Tool with Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2026 **What do you like best about Semrush?** I like that Semrush is an all-in-one platform, so I don't need to go somewhere else for local listing management, keyword tracking, or site scoring. The most valuable thing for me is the tangible feedback, which allows me to generate reports for my clients so they can see exactly what I'm doing. I've also found that Semrush has the most accurate data, not just for SDRP related SEO, but also for local and AI and site health. I've always liked how easy it is to use. **What do you dislike about Semrush?** I think Semrush's keyword magic and keyword strategy builder are a little weak. Those could be better. I do wish that Semrush had better content scoring and integrations with tools like Surfer. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to create keyword strategies for clients, track site health, evaluate new builds, and manage local listings. ### 29. Semrush Helped Uncover Site Errors and Boost Organic Traffic **Rating:** 4.5/5.0 stars **Reviewed by:** Kaj L. | Website Admin, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** It has helped me identify errors on my website I didn't know where there. Had some broken links and other issues. SEO corrections have helped drive more organic traffic. **What do you dislike about Semrush?** There are some issues that are flagged by Semrush that can't be fixed using a platform like Bigcommerce. Would like to be able to hide these items even though they aren't fixed by Semrush standards. **What problems is Semrush solving and how is that benefiting you?** Currently working on low text to html to increase content on my website. ### 30. SEMrush: Incredible for Tracking Website Performance and Finding Opportunities **Rating:** 5.0/5.0 stars **Reviewed by:** Mikaela N. | Senior Manager of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2026 **What do you like best about Semrush?** SEMrush is incredible for staying on top of your website performance, finding improve my opportunities, and identifying gaps. I always come back to this tool. **What do you dislike about Semrush?** Sometimes the pricing is high for add in tools that would be really helpful. As a small business we can’t afford them but I wish we could. **What problems is Semrush solving and how is that benefiting you?** It’s helping us create a meaningful, powerful website which helps us get found by clients. ### 31. Holistic Marketing Insights with Powerful SEO and AI Visibility Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I appreciate that Semrush gives our organization a holistic view of our marketing efforts’ performance. I especially like the SEO and AI Visibility tools for brainstorming, ideating, and researching high-performing content topics. There's a lot to learn, but the Academy resources and AI chat bot have been very helpful in insuring we get the most out of the platform. **What do you dislike about Semrush?** Many of the features can only be used on a root domain. Unfortunately, this doesn't work for my organization because we market using a subdomain since we are part of a large organization. **What problems is Semrush solving and how is that benefiting you?** Semrush solves the problem of figuring out how we stack up against competitors and which topics and keywords are worth leaning into. ### 32. Valuable AI Content Enrichment and Health Site Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The AI assistance for enriching new content is very valuable. I also appreciate the health site tasks, which help you enhance your appearance in LLMs. **What do you dislike about Semrush?** Sometimes having too many options for different things, grouped across many sections, can be confusing. It’s also not always clear how each option performs in relation to the results you’re looking for. I’d suggest grouping the smaller tools into new categories with clear objectives, so it’s easier to understand what to use and what to expect. **What problems is Semrush solving and how is that benefiting you?** Creating SEO/SEA enhanced content is becoming easier for me, and I’m able to find new keywords and their volume in a very intuitive way. I’m also improving my health site as I go. ### 33. Effortlessly Elevates Local SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Victoria K. | UX/UI Design consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Semrush?** I use Semrush for local business, and it’s been incredibly helpful for listing management all in one place. I really like that it monitors duplicates automatically. The number of directories I can connect businesses to is impressive, and it boosts visibility for local SEO. The interface is well-designed, intuitive, and easy to manage. I love the AI response feature for GBP as it saves a huge amount of time and makes staying on top of GBP reviews quick and effortless. Having everything in one place really enhances the value of using Semrush. Also, I found that the business listings pushed to different directories from Semrush contain more details about the business and images compared to Moz. **What do you dislike about Semrush?** One suggestion I would love to see in Semrush is the ability to post to all platforms from one place. Moz already offers this - you can publish posts to Google Business Profile, Facebook, and more, all from a single spot. Right now Semrush only supports Google Business Profile posting. Having that multi-platform posting feature would be a real time saver. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for listing management and love how it handles duplicates automatically. It boosts local SEO visibility and keeps business info consistent without extra effort. The interface is intuitive and the AI response for GBP saves time. Having everything in one place truly makes it worthwhile. ### 34. Easy-to-Use SEO Issue Discovery That Guides Page Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Ben K. | Digital Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** Easy to use tool for SEO issue discoverability pointing the user in the right direction to improve their page(s) **What do you dislike about Semrush?** I love that there's opportunity to search through historical content. I'd like to see a synopsis of how the site has progressed year after year with the strengths and weaknesses that continue to plague or be improved. **What problems is Semrush solving and how is that benefiting you?** SEMRush provides the very SEO basis for both content and technical improvements. It provides quick and longer term SEO strategy. ### 35. Comprehensive Tool with Some Usability Challenges **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** I like Semrush because it's a very comprehensive tool. Unlike a lot of other tools, it combines many elements all in one place, like a dashboard, which makes it much greater. Having everything integrated helps me in interpreting data more effectively rather than using separate tools, since different tracking metrics can mean different things. I appreciate the ease of use in navigating between keyword research, tracking, AI, keyword gap analysis, and competitor analysis all in one place, which definitely saves me time. Additionally, the initial setup was fairly easy for me because I've been in the industry for a while and have experience with it prior. **What do you dislike about Semrush?** I think one of the challenges with a comprehensive tool like Semrush is knowing where to go to look for different things and the most efficient use of the platform. The expansiveness of all the tools in the settings can be a bit overwhelming. So far, the JavaScript scanning audit is a little problematic to get to scan our site, but I think that's just a firewall issue on our end. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to determine which keywords to target for the biggest wins and to measure the AI space's impact. It's comprehensive, integrating keyword research, tracking, and analysis in one dashboard, which saves time. ### 36. Robust Features but a Pricey Investment **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** I like that Semrush has a lot of data, which is really useful for me. I'm able to use an API to pull data for reports, which streamlines my reporting process. The position tracking feature is also super helpful, allowing me to track keyword ranking over time, look for trends, check out search volume, and track competitors. Setting it up was pretty easy too; I just added some competitors and keywords, and the website audit and position tracking features are pretty slick. **What do you dislike about Semrush?** I don't love that a lot of things are paywalled, only available with more expensive monthly subscriptions. I do think it's rather expensive, especially for smaller businesses. I wish the API access was built in to my grandfathered plan. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for keyword tracking, analyzing search volume, and tracking competitors. It allows me to look for trends over time. The API is useful for pulling data to create my monthly reports. ### 37. Robust SEO Platform with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Semrush?** I like the variety of tools and the fact that Semrush is a fully encompassing SEO platform. It's not just focused on one area, and I can handle multiple aspects of SEO all within the tool. I also like the app marketplace—just the ability to tack on whatever additional needs I might need is really handy. We don't use it too heavily right now, but we'll be using it more heavily in the future. Additionally, the initial setup of Semrush was very easy. **What do you dislike about Semrush?** I would like to see improved transparency around the size or scope of the database for Semrush to help provide clarity on why there's a difference in metrics between different SEO tools. Another area for improvement is the link building tool. While I love what it does have, the researching for finding linking opportunities is lacking, which means we have to do a lot of our own manual research even though we use the tool for outreach. **What problems is Semrush solving and how is that benefiting you?** Semrush helps us monitor website visibility during Google updates, assess the impact of our efforts, find new content topics, and optimize existing content. ### 38. Extensible, Intuitive Platform That Streamlines Multiple Marketing Workflows **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** What I like best about Semrush is how extensible the platform is. It supports a wide range of use cases, including SEO, SEM, and AI visibility monitoring and reporting, which makes it easy to manage multiple marketing workflows in one place. The UI is very intuitive and services are priced considerably lower than other competitive platforms. **What do you dislike about Semrush?** Access is limited by the number of seats available on the account, and additional seats are required for different levels of platform and reporting access. Individual web property tracking is managed through folders; however, we’ve run into issues with folders being duplicated. This has resulted in multiple folders per brand with different tracking enabled, rather than one consolidated brand view. **What problems is Semrush solving and how is that benefiting you?** We primarily use Semrush to monitor website SEO performance, track SEM keywords, and keep an eye on AI Visibility. It helps our business stay on top of our O&O platforms and understand how we rank in search results compared with competitors. ### 39. The best for keyword research, Frustrating Pricing Model **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Semrush?** I really like the Keyword Magic Tool in Semrush; it's very good. I also find it valuable to see what ads competitors are running and how they change over time. This helps me get inspiration and feed that data to AI, which improves my own ads. Plus, having insights into landing pages is a great benefit. These features are quintessential for running Google Ads successfully, creating keyword audiences, optimizing for high intent keywords, and developing high-converting landing pages and ad copy. **What do you dislike about Semrush?** Semrush used to be really good, but they started to modularize everything. Now, every little feature and piece you want is an upgraded cost. It used to be like $100 and you would get everything, but now everything is an add-on piece, which is extremely frustrating. The data is good, but having to pay extra every single time for an extra feature is getting ridiculous. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to improve SEO and Google Ads performance. It's essential for creating keyword audiences, improving SEM ad performance, and developing high-converting landing pages via competitor research. ### 40. Empowers SEO Efforts, But Pricey **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I use Semrush mostly for SEO - tracking specific keywords, competitive research, keyword research, and reporting. It gives visibility over performance and speeds up keyword research a lot by breaking down volume and keyword difficulty. I find it user-friendly and intuitive, so finding information isn't laborious, and it's regularly updated with new features. I also appreciate the integration of AI visibility metrics and the visibility over a really broad keyword set, which helps identify what is growing or not and where effort should be focused. The initial setup was easy, and tracking is great for providing long-term visibility. **What do you dislike about Semrush?** I find the sitewide tracking for really large websites lacking in detail (not just high level). The plans are quite expensive, it would be good to see more new features being rolled out to the exiting plans rather than being put behind an add-on paywall. **What problems is Semrush solving and how is that benefiting you?** I use Semrush to gain visibility over performance and speed up keyword research by analyzing volume and difficulty. It clarifies targets, balances effort vs. reward, excels in competitor analysis, and provides keyword tracking aiding in focus. ### 41. The comprehensive SEO tool for marketing agencies **Rating:** 4.0/5.0 stars **Reviewed by:** Abby M. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Semrush?** I like that it is always improving to keep up with the newest ai features/technology. I also like that you can export reports to things like google drive. The newest site health report is super easy to review and sent to clients. It also is high performing, and will give you estimates with how long things will take. **What do you dislike about Semrush?** Pricing can sometimes be slightly difficult at an agency level. **What problems is Semrush solving and how is that benefiting you?** Search terms, topic organization & clustering. ### 42. Enhanced Website Audits, Needs Better Link Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I love using Semrush's on-page features because they help me understand where I'm currently tracking and how I can improve my content and settings. It's great for gaining insight into each aspect of my performance compared to my competitors. I also find these features to be some of the best I've seen, as they allow me to effectively identify where my competitors are standing. Additionally, setting up Semrush was very easy for me. It's easy to navigate, easy to understand, and makes visualizing everything simple. I don't see any problems with it, which is why I'd rate it highly. **What do you dislike about Semrush?** I find managing links individually to be cumbersome in Semrush. It's a bit tedious to go one by one and check everything without having an easy way to export it all at once. Having features to fast-track exports and process large database conveniently would be helpful. Also, allowing bigger volumes of data to be managed in a single file more efficiently, with customizable tables and better filtering options, would make a big difference. **What problems is Semrush solving and how is that benefiting you?** Semrush helps me understand my website's performance, assess its ranking on search engines, and improve its quality. It provides insights into optimization and competitor standing through audits. ### 43. Powerful SEO Insights and Monitoring Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I use Semrush for keyword research, SEO diagnostics, and monitoring performance. It has helped us better understand how our audience searches for products online. I particularly like the inbuilt tools that make it easy to see ranking opportunities. On the SEO side, I find the platform useful for quickly identifying technical issues like broken links that can affect search visibility. The performance comparison features are very useful in evaluating SEO changes over time and assisting with reporting. I really appreciate the reporting and performance monitoring features, as being able to track keyword rankings and trends, and seeing how changes can impact our performance helps us measure our progress efficiently. The site audit tool is also something I enjoy using because it provides a clear overview of our website health and helps us identify other technical issues early on. Additionally, the further details and recommendations provided by the tool are very helpful. **What do you dislike about Semrush?** N/A **What problems is Semrush solving and how is that benefiting you?** I use Semrush for keyword research, SEO diagnostics, and performance monitoring. It helps us understand how our audience searches, find ranking opportunities, identify technical issues, and track SEO changes, enhancing our website visibility. ### 44. Robust Features, Overwhelming Complexity **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I love the Site Audit feature for identifying technical SEO improvements and areas where we're doing well. The Site Audit feature lets me know where there are technical SEO issues. **What do you dislike about Semrush?** There is SO much available on Semrush, and it's often overwhelming. I'm always on the verge of cancelling my paid subscription, because between the volume of features, and the price, I sometimes feel I'm not actually leveraging it to the fullest. Also, it's constantly trying to get me to upgrade on different point solutions within the tool. Lastly, the AEO feedback is broken up by model, I wish I could see it all at once instead of reading thru the performance for each individual module, that's far too granular for the size of my team. As far as set up, honestly, I've been using it for years, and I'm still not sure I've set it up correctly. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for AEO and SEO tracking, providing visibility into performance and issues, and the Site Audit feature helps identify technical SEO improvements. ### 45. Keyword Magic Tool Makes Finding Target Keywords Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Eric S. | Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I really like the keyword magic tool, it’s helpful when I need more keywords to target in the website content I create and the google ads ad copy I create. **What do you dislike about Semrush?** What I don’t really dislike is it’s very easy to get lost. Me as an experienced user, it took me a while to learn everything and not get lost. **What problems is Semrush solving and how is that benefiting you?** Semrush is always improving, it’s almost like any issue that arises, it gets resolved very quickly ### 46. Effortless Reporting, Seamless Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like Semrush for its simple keyword research tool and the integration with GA4 and Google Business Profiles. The keyword research tools and rank tracking are very important for both prospects and customers. I love being able to generate reports for my clients that pull in actual data, which happens smoothly and quickly thanks to the integration. The reporting features are significant for my business, as they solve the problem of incorporating GBP and GA4 data. Overall, these aspects make my work much easier and efficient. **What do you dislike about Semrush?** I would say AI tools, although my guess is Semrush probably has some of the AI tools that would be useful just maybe not in the plan that I pay for. So, and I know those things are gonna be changing rapidly over the next, months and years. So But, that would be the area that I'd like to see Semrush improve and see be cost effective to utilize? And to be able to help me with, my clients and their AI visibility. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for keyword research and rank tracking, which helps with prospecting and client management. The reporting feature is crucial, pulling in Google Business Profile and GA4 data, making client reporting easy and efficient. ### 47. All-In-One Solution with Pricing Concerns **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like the fact that everything in Semrush is in one place because it gives me a full picture of a client's status. I also like being able to customize the look and type of graph I can produce for the client. Additionally, the initial setup is pretty simple and straightforward, and the interface works as it should. **What do you dislike about Semrush?** I don't love the piecemeal approach of upcharging for different features. You can feel nickel and dimed. The current price of $65 per location for local listing management is extremely high compared to $20 per location I paid for similar services before. The increase from $20 to $60 just seems insane to me. My biggest problem is the cost for local listing, including listing management and Google Business Profile, which was initially $20 per location. If we had to pay individually for reports, that would probably be the end of using Semrush for us. **What problems is Semrush solving and how is that benefiting you?** I use Semrush for social media, local listing management, and position tracking. I like having everything in one place, allowing me to see a full picture of a client's status. ### 48. Keyword Magic Tool and Smart Audits Make Semrush a Daily SEO Powerhouse **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** The standout feature in my day-to-day workflow is the Keyword Magic Tool. Rather than manually piecing together fragmented data from multiple platforms, its advanced filters let me quickly isolate high-intent long-tail keywords using specific search volume and keyword difficulty (KD%). Being able to group those keywords into automated clusters saves me hours of manual categorization every week. From an onboarding and UI/UX standpoint, Semrush handles a huge amount of data without feeling clunky. The dashboard stays snappy, and the automated weekly Site Audit reports send critical technical SEO fixes straight to my inbox, shifting our optimization approach from reactive to proactive. On top of that, the integration with Google Search Console and Looker Studio makes client reporting seamless and improves our ROI by removing the need for standalone reporting tools. I was also pleasantly surprised by how much value the AI-driven Social Tracker adds: it gives us immediate, data-backed insight into which content formats our competitors are succeeding with, and it has significantly streamlined our content ideation process. **What do you dislike about Semrush?** While the depth of the data is unmatched, the pricing structure and seat management are major pain points. Even the entry-level plans feel like a heavy investment for small teams or solo consultants, but what really hurts ROI is the cost of adding additional user seats. Making basic team collaboration that expensive feels restrictive for a modern SaaS platform. On top of that, several valuable advanced features—such as Local SEO listing management and certain historical data views—are locked behind pricey add-ons instead of being included in the core tiers. From a UI/UX perspective, the sheer number of tools leads to a crowded navigation experience and a steep learning curve, especially when onboarding newer team members. Finally, while the Google integrations are generally smooth, the platform sometimes has minor performance lags when generating large, highly customized PDF reports for clients, which forces us to wait or refresh the page to get the data to render correctly. **What problems is Semrush solving and how is that benefiting you?** By using Semrush’s automated reporting features and integrating them directly with Looker Studio, we’re able to deliver dynamic, easy-to-read dashboards for clients that clearly highlight ranking improvements, backlink growth, and share of voice. This setup has transformed our reporting from a time-consuming chore into an automated retention tool that consistently demonstrates our value month over month. ### 49. Intuitive, Reliable SEO Overview with Helpful Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** For an overview of your website’s SEO performance, SEMrush is great. The UI/UX is intuitive and easy to understand at a glance, and overall performance has been reliable. That said, integrations can be a bit pricey and complex, with a lot of documentation to work through. The support team is helpful, though, and they usually respond within a day or two. The AI/AEO portion is somewhat lacking at the moment since it’s still new, and it feels a bit underdeveloped. **What do you dislike about Semrush?** The AEO/GEO functionality and its limitations are confusing, and they still seem very much in flux, probably because it’s so new. That uncertainty creates real user friction. For example, the export function used to work, then it was taken away, and when it came back it had severe limitations on the quantity you can export. **What problems is Semrush solving and how is that benefiting you?** SEMrush is a great tool for benchmarking and performance tracking which is our main use case. ### 50. Easy Project Tracking with Helpful Historical Keyword Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Vanessa K. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Semrush?** I like being able to track various projects at the same time and have reference for historic data and decisions on keywords. The interface is a little bit overwhelming, but once you get used to it, it's easy. **What do you dislike about Semrush?** I dislike that all of the integrations are now an additional fee or subscription rate. **What problems is Semrush solving and how is that benefiting you?** We do a lot of keyword tracking for our clients and paid advertising, so it does help us to make informed decisions. ## Semrush Discussions - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) - 3 comments, 2 upvotes - [how do i make schemma marup on with stars review on israrely prep result?](https://www.g2.com/discussions/how-do-i-make-schemma-marup-on-with-stars-review-on-israrely-prep-result) - 1 comment, 2 upvotes - [? 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[Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Teams](https://www.g2.com/products/microsoft-teams/reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) - [SEO Spider](https://www.g2.com/products/seo-spider/reviews) - [SEO WRITING](https://www.g2.com/products/seo-writing/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [SISTRIX](https://www.g2.com/products/sistrix/reviews) - [Sitebulb](https://www.g2.com/products/sitebulb/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [STAT Search Analytics](https://www.g2.com/products/stat-search-analytics/reviews) - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) - [Swydo](https://www.g2.com/products/swydo/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [Wix](https://www.g2.com/products/wix/reviews) - [Wix Studio](https://www.g2.com/products/wix-studio/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Yoast](https://www.g2.com/products/yoast-yoast/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Semrush Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis **Content Creation** - Content Creation Tools - Content Curation - Content Management **Listing Management** - Network Directory - Data Aggregators - Duplicate Monitoring - Optimization **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Platform Basics** - Centralized Platform - Web Tracking **Platform Basics** - Drag & Drop Scheduling - Project and Task Lists Organization - Team Member Roles - Automated Alerts and Notficiations **SEO Auditing & Monitoring** - SEO Alerting - SEO Auditing - SEO Change Tracking - Technical SEO **Content & Collaboration** - Content Calendar - Approval Workflows - Content Creation **Media Channels** - Online Media **Platform Interoperability** - Close Ecosystem API **Grammar Tools** - Vocabulary Recommendations - Sentence Rephrasing - Dictionary **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Planning** - Scheduling Integration **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - SEO Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **AI Content Structuring - AI Search Visibility Optimization tools ** - AI-Optimized Content Structuring - Schema & Structured Data Optimization - AI-Readable Content Formatting - LLM-Ready Content Preparation **Social Management** - Social Analytics - Social Publishing - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Optimization** - SEO - Dashboards & Reporting - ROI Reporting **Tools** - Audience Insights **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Performance** - Real-Time Updates - Analytics **Platform Data** - Channel Acquisition **Content Planning** - Task Assignment - Content Scheduling **SEO Content & Rankings** - Link Building - Keyword Research - SERP Rank Tracking - Localization - Content Insights **Geographic Coverage** - National Media - International Media **Writing Support** - Text Reader - Machine Translation - Custom Style Guides - Reporting **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Publishing** - Execute Content Publication **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools ** - Entity Recognition & Mapping - Knowledge Graph & Entity Linking - Semantic Content Analysis - Topic Authority Optimization **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Social Functionality** - Social Functionality **Logistics** - Customizable Templated Workflows - Internal Communication - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Metrics** - Sessions - Engagement - Return - Conversions - Search Rank **Platform Content ** - Battlecards **SEO Reporting** - Competitor Analysis - Data Visualization - Custom Reports - White Label **Reporting** - Keyword Targeting - Custom Reports - Dashboards **Software Availability** - Word Processor - Integrations - Browser Plug-In **Analysis** - Custom Dashboards - Reports - Integrations **Social Media** - Social Media Integration **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Retrieval Optimization - AI Search Visibility Optimization tools ** - Passage & Chunk Optimization - AI Citation Optimization - Retrieval Readiness Analysis - AI Query Matching Analysis **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Planning** - Collaborative Editorial Calendars / Scheduling Content **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Marketing Campaign Performance** - Performance and ROI Tracking - Activity Tracking **Generative AI** - AI Text Generation - AI Text-to-Speech - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Content Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools ** - AI Citation Monitoring - AI Answer Visibility Tracking - Generative Search Performance Analytics **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Calendar** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance **Workflow & Platform Integrations - AI Search Visibility Optimization tools ** - CMS & Publishing Workflow Integrations **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Other Features** - Integrations - Reporting **Agentic AI - Operational Risk Management** - Proactive Assistance **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Semrush Alternatives - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) - 4.7/5.0 (1,498 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,159 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) - 4.5/5.0 (666 reviews)