Serpstat Reviews & Product Details


What is Serpstat?

Serpstat is an All-in-one SEO platform which provides 5 tools: Competitor Analysis, Keyword Research, Backlink Analysis, Site Audit and Rank Tracker. Serpstat is the fastest-growing SEO tool on the market that provides comprehensive search analytics data to more than 100,000 users. With Serpstat you can accomplish way more than you think: • Find out what keywords will work best for your projects • Analyze your competitors' SEO tactics • Identify the best backlink sources • Find perfect topic ideas for your content marketing • Check your website for SEO errors • See how successful websites work with anchors • Find out what pages have the highest potential • Track the progress of your website on a daily basis in any region • Create SEO reports for your clients • Track visibility and keyword trends • Use our API to create any search analytics tool you may need

Write a Review

Serpstat Screenshots


Serpstat Profile Details

Serpstat Profile Details

Related Links
Q&A
Languages Supported
English, Russian, Ukrainian
Vendor
Serpstat
Company Website
Year Founded
2005
HQ Location
Odesa, Ukraine
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
96
Twitter
@serpstat
Twitter Followers
2,425
Show moreShow fewer

Serpstat Reviews

Filter Reviews
Filter Reviews
Sort by
Ratings
Company Size
User Role
All Industries
Region
Write a Review
1-25 of 327 total Serpstat reviews

Serpstat Reviews

Write a Review
Filter By
Connections
Show reviews that mention
1-25 of 327 total Serpstat reviews
Copy Review URL
Strategy and Creative Lead
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Powerful, fast and feature complete."

What do you like best?

Serpstat is one of those tools that you soon realise you can't do without after you use it.

It has a very large range of features that are really well implemented when compared to its competitors (Semrush etc). Even if you don't do SEO for a living, the value of the data on your sites performance and also your competition is fairly mind blowing.

If you're spending $$$ on online marketing and advertising, then you need to optimise your content and site... and Serpstat will help you do that in spades. The keyword research tool is really super easy and invaluable.

Ditto your sites analysis tool - great to give you insight quickly to what's working and what's not.

If you've not used a SEO tool before, the UI might be intimidating at first blush. Don't be put off. Watch their walk-thru's and you'll soon have your head around it. Once you get the logic it's very straight forward.

What do you dislike?

The interface is overwhelming even though logically ordered. It doesn't go out of its way to step you through a process.

Plan limits on data/searches per day.

More databases in smaller countries - although they're adding them all the time so it pays to ask often.

Recommendations to others considering the product:

If you want a great service and lower cost, backed by great support, Serpstat is winning this round.

What problems are you solving with the product? What benefits have you realized?

Completely changed how we looked at our content, spend and focus online. Gave us real insight into what we needed to fix and what was working well with our material. It also gave us confidence on what we were doing - we can back it up with data.

Copy Review URL
Founder and Director
Entertainment
Small-Business
(Myself Only)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"An all in one Complete tool for SEO and PPC professionals"

What do you like best?

Serpstat is a perfect tool for people who are just entering into SEO industry and are not having big budgets to afford expensive tools like Semrush and Ahrefs. It is super blazing fast and offers so much for Internet Marketers by providing SEO analysis, Domain analysis, PPC research, Website Audit, Rank Tracking all at one place.

Some of its features are as follows:

Website Analysis:

To do an in depth competitor keyword research. We need a trusted tool which can help us create a strategy for our website. Serpstat does this job very well by doing based on entered keyword. And will show for how many keywords that website is ranking in Google.

Secondly, We can know which keywords are ranking at what position in Google US, Google UK, Google Canada, Google Indian and so on which life makes so much easy for SEO professionals.

Third, Finding organic competitors for a website is so much easy in Serpstat.

Fourth, Domain vs Domain comparison. Enter 2 domains and check what is common between these 2 websites.

Fifth, Finding Top pages which is a amazing features can let us know, what posts or articles are ranking for how many organic keywords. A long list of social media popularity can also be seen here.

PPC Research:

Enter a domain and find out PPC related date and results which can be used to understand what is working with what keyword in PPC industry.

PPC Competitors list and Domain comparison and Ad Examples.

Keyword Research Tools:

This is a complete keyword research tool which can make life easier for SEO professionals by providing a huge list of keywords which can be used to write articles on those keywords.

Backlinks

Finding backlinks is so much easy by tracking backlink history, lost backlinks, Referring domains, Referring pages, Top pages and competitors.

Rank Tracker:

Tracking daily ranks in different Google search engine from different countries is so much easy with this tool.

Website Audit:

Checking health of website and performing audit on that can help in finding out website related issues, broken links, missing alt tags, internal links, external links and much more. This is based on SDO score which can help finding out issues based on priorities. High priority which needs to be fixed soon and middle priority and low priority and compare that with previous site audit to see how much you are performing well for raking higher in search engines.

Serpstat has a plugin which can help a lot in working fast for determining website stats you are visiting.

Awesome live chat support system.

Serpstat is also offering access to lots of webinars, blog posts, guides and Serpstat Academy which is like having all professional learning material at one place.

What do you dislike?

Daily limits.

Sometimes it is slow due to load on server.

I wish they would have something for Search engines like Bing, Yahoo and Youtube.

Recommendations to others considering the product:

With SEO industry depending a lot on tools to spy and rank tracking, auditing and much more. The most popular choice for people are Semrush and Ahrefs. But it can create a big hole in your pocket before you start having results as their basic plans are around 99 $ each.

Serpstat is perfect tool to those tools and many of the features it provides are like of Semrush and with a starter plan starting for as low as 19 dollars. Serpstat is doing a great job Internet marketers.

What problems are you solving with the product? What benefits have you realized?

Working as a blogger is really tough and knowing what competitors are doing and then creating better content and doing better research with them is part of SEO game.

Serpstat does this pretty well and working with Serpstat solves a lot of problems by realising what competitors are doing. I love Rank Tracking and Website Auditing a lot which are very much accurate.

Copy Review URL
seo manager
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Really excellent all-in-one SEO platform with innovative features"

What do you like best?

- Constant updates. The growth of this tool is much faster than every other tool in the market (that i use)

- Analysing competitors: When you dig deeper on competitors URL , you are provided with a deep view of what are the most visited urls on your competitor’s website. This way, you can find out the web pages that attract maximum traffic - and replicate the same strategies.

- Serpstat Academy: Serpstat has three courses: keywords course, features course and long-tail keywords course. Serpstat has a zilllion of features, and if one has paid to use them, it is good idea that one knows how to get the best out of this investment.

- GDPR copmliance : because i work in EU i am obligated to GDPR directive. THey was a that time only one with updated terms and conditions, with audited their party vendors and they are stating that all data processing techniques are GDPR compliant.

- Ad examples: tool shows the ads displayed for various keywords, and it also shows our ad competitors bidding for the same keywords. Great for some quick ideas and anlysing competitor PPC strategy

What do you dislike?

- The daily query limit

- UX/UI could be better

Recommendations to others considering the product:

Take Serpstat Academy that comes with youre subscription ! AL least take "Serpstat features course", because this tool has so many options that you will NEVER discove all without proper manual or guide like this course,iad of features,.

What problems are you solving with the product? What benefits have you realized?

- PPC Selection and analysis

- Discovering new keywords

- Keyword clustering

- Identifying content opportunities.

Copy Review URL
Independent Content Creator
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"That extra kick to refine your content strategy"

What do you like best?

Its overwhelming feature set makes impossible not to meet your needs. Best of all, Serpstat provides suggestions about related keywords to your own so you don't miss a thing. You can focus on your strategy instead of researching for keywords, automate, follow your competitors and be more productive.

What do you dislike?

Plans structure with time-based query limits can make research very either expensive or exhausting for niche players. In my opinion, its primary target are companies that want to automate regular tracking, but sometimes what you need is to perform tons of queries in a very little time. With current Serpstat plans this can take very long time in case you don't want (or can't afford) to upgrade to a bigger plan.

What problems are you solving with the product? What benefits have you realized?

Serpstat is very useful for small business in order to find content niches to specialize so they can fight appropiate battles. It could also help you refine your current content so you don't hit yourself against the big-buddies wall.

Copy Review URL
Blogger, Freelance Website Developer
Small-Business
(Myself Only)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"The Best Investment On My Digital Journey!! "

What do you like best?

There are many things I really like about Serpstat:

1. The developer always goes the extra miles to update and improve the product regularly, making the product a better version of itself from time to time.

2. All in one SEO tools: domain and URL analysis, rank tracking, keyword research and suggestion, position in search rank, site audit, backlink analysis, and many more.

3. I LOVE! the organic keywords section, it provides invaluable information about keywords that already ranked on the google and its volume, without me even noticing of planning those keywords to rank in the first place. (The usual rank tracking workflow is to have some keywords in mind and then monitor those keywords for your site position, SerpStat also does this, however, it also give information about what keywords already ranked without you plan for it from the beginning).

4. The Competitor analysis is really good, they have this domain vs domain module, and URL vs URL module, you can compare your domain vs your competitor's domain, and you can see what keywords currently ranked in Google for both domains and see for yourself whether the competitors are better or worse than you. (Very Very Convenient).

5. They developed their own matrix: Serpstat Page Rank, Serpstat Trust Rank, and their own Keyword Difficulty matrix. (Most Seo Tools out there only using the API of others more prominent tools and use somebody else's matrix: like Moz Page Rank, Majestic Trust Flow, and Citation Flow, Ahrefs Domain Rating, etc). An SEO Company who develops its own matrix is not a small company. I Imagine in the future Serpstat's metrics will also be counted as a dominant figure in the SEO world.

6. Speaking of frequent improvement, they recently launched their Serpstat extension for google chrome, this is really a game changer, I can quick the important stuff on any website easily and accurately.

7. You can now enjoy all of that features in a broad range of country databases, originally there were only 13 databases ( US, AU, UK, etc ) but now they growth into 200+. ( I am not kidding when I said the product become a better version of itself from time to time)

8. I have joined them from the very beginning and grandfathered this amazing product. (The product has reached beyond expectation realm). I get a really discounted price while enjoying all these amazing benefits.

9. Even if you just started out now on using Serpstat, you will save so much money compared to using others more premium tools, while the quality is approximately the same.

What do you dislike?

I am still searching for what I dislike about Serpstat, but have no luck in finding one.

If I pressure my mind to find one, maybe the queries limit per day.

Recommendations to others considering the product:

Really great product!! The developers and the whole team always go the extra miles to improve it.

There is no question this product will be better and better in the future.

What problems are you solving with the product? What benefits have you realized?

What business problem am I solving with Serpstat??

There are many!!

1. Starting from researching the right keyword with the right volume to rank and to focus on

2. Integrating those keywords to my contents

3. Site audit that content to maximize the OnPage SEO

4. Monitor my contents ranking position on Google from time to time

5. Finding out who are the competitors, spying on them, grabbing their successful keywords and make them my own (sounds like a villain but this is the core of espionage right? spying others to get important intel and use that intel to benefit yourself).

6. Finding out what is the plus and minus of the competitor's contents compared to mine.

7. Monitor the link building to my sites and analyze them.

If I summarize the benefits into a sentence, a really great efficient tool that helps me gain better rank in search engine.

Copy Review URL
Directeur associé - Consultant
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"No More SEO Secrets"

What do you like best?

Serpstat is probably one of the best SEO tools on the market. It can easily be compared with the big boys like Semrush, Moz or Ahrefs. But unlike the competition, it's really affordable :) The UX is great and Serpstat provides an online learning platform with in depth articles in order to get most of the tool.

What do you dislike?

There is a small learning curve and you will have to take some time to get a grasp on all Serpstat capacities. But the effort IS rewarding. Plus, you'll get a Serpstat certification.

Recommendations to others considering the product:

Serpstat is the way to go if you're realizing that free SEO solution are not providing enough value and paid SEO solution are too expensive. You have all the great tracking and discovery tools at a fraction of the regular price for this kind of services.

What problems are you solving with the product? What benefits have you realized?

Serpstat helps us keep an eye on our client's competitors (and our own of course) revealing their ranking, and their keywords and backlinks strategies. We also make great use of Serpstat website audit tool, which makes global and on page SEO corrections quick and easy. Overall, the localized Serpstat data freshness makes it an unvaluable tool when it comes to make good web marketing decisions.

Copy Review URL
Marketer
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Good for raising sales"

What do you like best?

Our company uses Serpstat for doing regular performance analysis. In the world of complicated seo-tools, serpstat seems to be the easiest to use. Serpstat has a simple and well-structured interface, so there's no need to dive deep in SEO - you have everything at a glance once you've set things up.

What do you dislike?

We have shifted several SEO tools and sites. This is the best one for us according to functionality and accuracy. Have nothing bad to say :)

What problems are you solving with the product? What benefits have you realized?

SEO used to be a blind spot among our marketing efforts and activities yet it was obvious that organic traffic converts better than other channels, so the issue we've faced was finding a way to grow this channel. In order to achieve that goal, we were looking for a tool that will provide some insights and help us predict the results and see what works. Serpstat helped us to grow the number of organic leads which is exactly what we were looking for. As a consequence, we closed more deals and raised our sales.

Copy Review URL
SEO Specialist
Information Technology and Services
Small-Business
(Myself Only)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Digital and Marketing Analyst reviews Serpstat"

What do you like best?

It is a very broad-reaching tool. Just about anything I want to research I can with this tool. Today so many tools are good at one small niche and you need many of them. The beauty of this tool is the broad spectrum of knowledge you can glean from it.

What do you dislike?

It is not really a huge dislike but you can obviously dig deeper using various other tools. So if you have the access to multiple tools then you might be able to find more information about backlinks or a site audit. If you are a solo operator who doesn't want to shell out 600 or so for multiple tools this does what you need.

Recommendations to others considering the product:

Perfect for solo or small agencies that want a good tool at a fair price. The learning curve is a little smaller as well.

What problems are you solving with the product? What benefits have you realized?

I onboard with Serpstat and find it very efficient to give me the information I need to set up a campaign. I can figure out the first six months of tasks and also report them thru Serpstat with the advanced functionality of reports and downloads. I really find it helps focus my efforts when I stay in one ecosystem rather than multiple tools.

Copy Review URL
technical director
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"The tool that makes SEO and SEM well done"

What do you like best?

For me, SERPSTAT has many good things. The first is that it's really easy to use and I can get great things using this. It includes many important tools and almost everything I need for a good SEO and SEM optimization job. It offers a lot of metrics, and also a lot of information. It also allows a comparative work with my competition.

Something impressive is being able to use a single application to receive so much information. There are other similar ones (much more expensive) but this one does everything reasonably well.

What do you dislike?

Not everything is perfect, but the tool gets better every day. Perhaps the biggest problem is that databases are small (few keywords), that makes a study of keywords well done and effective cost more, also the discovery of links is not very effective. However, as I said, the tool evolves well and I know that in a short time these problems will be solved.

The deep analysis of a website works great, but here is also something to improve: Give concrete advice on how to solve the problems, not only report which are

Recommendations to others considering the product:

You have to give Serpstat a chance. It's not perfect yet, but I think it's getting closer and closer. If you decide to use this tool you will get many benefits for your business such as: more web traffic, more prospects, more customers and ultimately more business

What problems are you solving with the product? What benefits have you realized?

We use this to optimize our online advertising campaigns and also to improve our search engine positioning. Before we used several applications for several things, but now with only one we can solve almost all our concrete needs.

Copy Review URL
Digital Marketing Manager
Marketing and Advertising
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Great alternative to SEMrush at a more realistic price point"

What do you like best?

I've used a lot of keyword research and analysis tools in the years I've been working in digital marketing, and a lot of them - like SEMrush - have become really lossy and tried to diversify into different things, losing focus on what people primarily use the tool for. Serpstat is a great tool for research, doing some performance tracking, and monitoring multiple data points.

The UI is also nice, and the fact it allows multi-user on the 3rd tier plan is a game changer, rather than trying to extort unrealistic amounts of cash for multiple users and not understanding how their audience users actually use the tool and operate businesses.

What do you dislike?

Because the tool processes a lot of data, it can sometimes feel a little sluggish - but it's a small price to pay for the data quality you get.

Recommendations to others considering the product:

Definitely signup for a free trial and give it a go.

What problems are you solving with the product? What benefits have you realized?

Serpstat is a great addition to the suite of tools that we use and is a very capable, cheaper, and less lossy alternative to SEMrush.

Copy Review URL
Marketing Officer
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Great for small business"

What do you like best?

As a small business user its a great easy to tool use. It's helped to track our SEO efforts and conduct audits across our website. Its a quality tool with value for money. The best features are the keyword ranking, competitor audits and visibility for an overall snapshot of how you are going. Its also good to use on competitors to see how much traffic other companies are getting too.

What do you dislike?

I like everything! Its great value for money. I found the free plan frustrating originally due to not being able to track more key words but what do you expect for a free plan! The plan I'm on doesn't have access to the mobile ranking which is frustrating too but overall its a great program.

Recommendations to others considering the product:

I purchased a lifetime plan through app sumo so its something to look out for!

What problems are you solving with the product? What benefits have you realized?

We doubled our traffic across two of our sites over 12 months without any SEO experience purely by using Serpstat to keep track of what was working and what wasn't. The audit tool is fabulous, along with keyword tracking and competitor analysis.

Copy Review URL
Director
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Excellent application to improve SEO and optimize SEM"

What do you like best?

A complete Dashboard, easy to use and with all the necessary options. It includes a good keyword analysis and other essential tools for anyone who wants to position their website or brand. The amount of databases in many countries is a strong point that I value very much. The site analyzer is great!

What do you dislike?

Databases have to grow more in volume of keywords because some databases still don't have everything they need. There are still some inaccuracies in the backlink results of a website, although the overall results are very good. The audit of a site is extremely slow on many occasions

Recommendations to others considering the product:

You have to give Serpstat a chance because you can replace other more expensive software that offer almost the same, so you will save money and continue to enjoy great software that grows and improves every day

What problems are you solving with the product? What benefits have you realized?

With this software I can do a more accurate work of web positioning. I can see what my competitors are doing (overview or less accurate, but enough). I have also managed to replace the use of other applications and save money

Copy Review URL
Tech Service Engineer
Mid-Market
(51-200 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Awesome SEO tool with great features"

What do you like best?

Finding out the keywords my competitors are ranking and potential keywords to be ranked for my website.

Rank tracker for my website so I know what are the top keywords I am ranking for.

Perform site audit with this tool is awesome.

Able to find out the major backlinks my competitors are using to boost their website and I can use the similar backlinks to boot my site too.

Able to see the rank history to knows what is working and what is not working on the SEO strategy performed.

What do you dislike?

Cannot find all the backlinks but major one is able to.

Overall the speed feel slow when using the tool.

Recommendations to others considering the product:

One of the best tool around in the market. I see this tool is growing day by day. The developer of this tool is putting a lot of effort to make it better by adding more features and changing what isn't working well to something better.

What problems are you solving with the product? What benefits have you realized?

Get more keywords that competitors are using and helping to generate traffic.

Find out the visibility of my website compare with competitors website.

Perform website auditing and discover problems that could hurt ranking.

Discover good backlinks that can be used to boost my website.

Copy Review URL
WebMaster
Internet
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"It does everything well at a good price"

What do you like best?

What I like most about this tool, besides its good price, is undoubtedly the ability to correctly address all the necessary issues related to SEO, with a friendly and fast interface.

Excellent relationship between quality and price, as well as an opportunity for small fish to have real opportunities in the serps.

Significant savings month after month as I get lost from much more expensive tools that do the same.

The multiple types of export options available, which directly include a Google Drive and PDF, plus updates and community blog training are an excellent source of learning.

Thanks to the SERSTAT team for offering us at a very good price this efficient all-in-one tool for SEOs.

What do you dislike?

What I like the least about the tool is that the interface is not in Spanish, although this does not affect me in the operation, since they give me access to local data nases.

Recommendations to others considering the product:

I recommend SerpStat without a doubt for its excellent relationship between quality and price, as well as an opportunity for small fish to have real opportunities in the serps.

I review it daily and it offers me all the information I need to position my web pages in better day-to-day positions.

What problems are you solving with the product? What benefits have you realized?

Regarding the benefits obtained with this tool: As the name implies, everything related to SEO, research, competition analysis, SEO onPage, discovery and tracking of keywords, control of links, ...

And mainly the monthly savings, thanks to the excellent price of SERPSTAT

Copy Review URL
Brand & Advertising Mentor
Think Tanks
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Not just SEO, it helps me take business decisions."

What do you like best?

Serpstat is a comprehensive platform. I can find out important keywords for my business, site audit is also useful. I can track my keyword positions and can compare my content with competitors. Things are easy. Even for a non-SEO professional like me, it makes sense. In a nutshell good portal for finding everything relevant in one place.

What do you dislike?

There isn't much to dislike. Though things can improve. Relevant keywords can include more context related words which I find on some other portals and find useful.

Recommendations to others considering the product:

Good SEO tool. You can go for it without hesitation.

What problems are you solving with the product? What benefits have you realized?

It is helping me address the right target audiences. I am learning to use focused keywords to reach the customers I want to talk about. More than SEO it is a tool for understanding the general direction the industry is moving.

As a consultant, I can understand my client's industry much better for researching their industry-specific keywords, competitors, and the top pages for those specific terms.

This helps me in assisting my clients to move in the right direction.

Serpstat research builds my authority and credibility in front of the client. Many times I can tell them things about their industry which even they are not aware of. It has helped me win new business.

Copy Review URL
Content Marketing Manager
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"An Excellent All-in-1 SEO Tool at Competitive Pricing"

What do you like best?

If you are looking for all-in-1 SEO tool with competitive pricing, SERPStat is a great option to go. While some SEO tool requires an expensive subscription fee, SERPStat can get you started with just $19/month when compared to other platforms that easily cost $99/month. I really like Plan A & B which are excellent for light users as well as small business operators like me. Also, the easy to navigate interface is a plus point as well.

Do not get deterred by the low price and thinking that SERPStat is unmatched with the more established SEO tools in the market. Despite the affordable price, the tool has many functions like web analysis, keyword research, backlink analysis, rank tracking, site audit. I believe these functions are already more than enough to cover the SEO need for the majority user out there.

What do you dislike?

Sometimes the calculation and retrieving keyword data can be a bit longer or slow. While it does not happen frequently, but when it does, it's almost impossible to do conduct keyword research. Hopefully, this will issue will be elevated in the future. Also, the rank position sometimes can go missing for a day or two before coming back to normal. While this is not a major issue but for someone that needs to monitor the rank position frequently can be a concern.

Recommendations to others considering the product:

I would highly recommend any SEO light user and small business operators to try out SERPStat.

What problems are you solving with the product? What benefits have you realized?

I use SERPStat for keyword research, backlink analysis and rank tracking. These tools fulfill all my basic SEO needs. The most significant benefit that I realize is competitive pricing.

Copy Review URL
Digital Editor
Publishing
Mid-Market
(201-500 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"An affordable way to make SEO research quick and easy! "

What do you like best?

I like the ability to research the popularity of individual web pages, as well as websites as a whole. It's useful for researching topics on competitor websites and how to improve upon them. I also like the content marketing questions section which is good for headline ideas for blog posts. I tried out desktop SEO software before using Serpstat, but found them to clunky and limited in comparison. Serpstat is much easier and better value for money than other systems I tried.

What do you dislike?

I don't have much which I dislike about Serpstat. It took me a while to learn how to use it properly. At first, I just used it for understanding search query volumes on Google. But, after a few weeks of playing around with it, I found more useful features than I realised it contained. That suggests that I should make better use of the free tutorials available!

Recommendations to others considering the product:

If you need an affordable, easy to use SEO research tool, you should consider Serpstat. The system makes it easy to create SEO strategies, implement and track them. Plus, being web-based, Serpstat is accessible anywhere you have internet access.

What problems are you solving with the product? What benefits have you realized?

I use Serpstat to research popular topics for blog posts in my niche. I can't do this without using Serpstat. Nor can I carry out competitor research as quickly or easily without Serpstat. It's a time-saver and makes me competitive with my SEO for clients and my own blog. I've now used Serpstat to help me get several web pages onto the first page of Google, which has helped the business enormously.

Copy Review URL
Small Business Marketing Expert and Influencer
Marketing and Advertising
Small-Business
(Myself Only)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"The DIY Marketers SEO Tool"

What do you like best?

I'm not an SEO expert by any stretch, so spending $99 on SEMRush was really out of the question. I have lots of professional SEO friends who use SEMRush and I've found that I can do just about everything they can do for so much less.

Honestly, I really like the tutorial videos and articles. As a layperson in the world of SEO, these are very important to me.

Of course the SEO keyword features and Competition are fantastic AND -- I really love the site audit feature. I've used it to clean up old articles and redirections to my website.

What do you dislike?

I suppose the only thing I can say that I dislike (and this is SO MINOR) is the user interface -- it's a little stale - compared to SEMRush -- but really, are you going to complain about UX at $19 per month? NO

Recommendations to others considering the product:

Serpstat is an OUTSTANDING alternative to SEMRush! It's an ideal tool for DIY Marketers just starting to learn about the power of SEO in their content marketing.

What problems are you solving with the product? What benefits have you realized?

I use Serpstat to keep my website optimized and to help me create content that will drive traffic and rank.

Copy Review URL
SEO manager
Small-Business
(Myself Only)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Great SEO tool - among the best on the market!"

What do you like best?

I really like that SerpStat offers an "all-in-one" solution that combines a lot of features, including Competitor Analysis, Keyword Research, Backlink Analysis, Rank Tracking and much more. There is really no need to use other SEO tools since SerpStat has it all.

It's like having MOZ, Majestic/Ahrefs and SemRush combined at a fraction of the cost and with a much easier to use dashboard that combines all the things you want to see in one neat interface.

Another great thing is that SerpStat constantly updates its databases, so you always have access to the latest data. Last but not least, their service is really good.

I have been using SerpStat since 2015 and really don't want to miss it anymore.

What do you dislike?

As far as I have seen, the backlink databases could be a bit larger compared to other SEO backlink analysis tools, given that I sometimes find more backlinks when using other backlink tools that have been around for a very long time. But I assume that SerpStat will catch up with its competitors in this regard as time passes, so that isn't really a big issue for me. Especially considering that other backlink analysis services are very expensive compared SerpStat.

Recommendations to others considering the product:

I'd at least get Plan B for the advanced keyword tools.

What problems are you solving with the product? What benefits have you realized?

I mainly use SerpStat for Keyword Research, Competitor Analysis (checking backlinks and spying on SERP rankings) and to track the performance of my own SEO campaigns.

Copy Review URL
Coach, Trainer, Facilitator, Course Designer, Organization Development
Professional Training & Coaching
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Excellent Research Tool"

What do you like best?

I really like how easy it is to navigate the interface. Serpstat makes it easy to get information, layers of data, in a easy to navigate manner reducing confusion and stress.

What do you dislike?

Hard to answer this question because Im not a huge SEO person. I think its important to remember SEO take a lot of time. I mostly use this tool for research rather than upscaling my rankings. As a sole entrepreneur, I don't have the bandwidth to focus a ton of time on SEO.

Recommendations to others considering the product:

This is an easy to use tool. I trust the analytics are accurate. I've used a few other tools and this one has an easy interface which is very important as I don't feel intimidated using it. I spend my time with results rather than trying to figure it out.

What problems are you solving with the product? What benefits have you realized?

Researching the market. Seeing what my niche mates are doing that may be successful so I can emulate and not re-invent the wheel. Serpstat makes it much clearer what I need to do next to compete in my niche.

Copy Review URL
Growth Hacker
Computer Software
Small-Business
(11-50 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Found it by accident, fell in love with it"

What do you like best?

All features are great, but one of my favorites is the Site Auditor. It's easy to forget about broken links or duplicate meta tags, this features will detect them and inform you of these issues. It can easily detect technical and on-page SEO issues, which are an easy fix but often overlooked.

I also love the URL vs URL feature, which allows finding keywords for which your competitiors are arnking and what are the diffferences between them.

What do you dislike?

Their databases are not as big as some of their competitors, but they've been growing steadily in the past year since I've been using Serpstat.

Recommendations to others considering the product:

I've been using it for close to an year, so far they've greatly improved. If you don't have a high budget for the more expensive tools, SerpStat is a great alternative and more affordable.

It's likely that they still have some awesome deals available, look around and give it a try.

What problems are you solving with the product? What benefits have you realized?

Rank Tracking, Keyword Research, Website Audit, Backlink Analysis

Copy Review URL
Chief Magic Officer
Marketing and Advertising
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Nice tool to gain insights"

What do you like best?

The tool I use the most is to gain keyword rankings for a client's website.

What do you dislike?

The plan I can afford only allows the Top 100 keywords, which is not exactly the Top 100 keywords because it also contains rankings for images, local pack, videos and maps. Also, 100 is not very much when you are doing research.

Recommendations to others considering the product:

SerpStat is good as another tool in the toolbox. While it does a lot of things, it is not a single solution. However, if you are starting out, it is a great beginning point.

What problems are you solving with the product? What benefits have you realized?

I use SerpStat primarily for keyword rankings and previews for search engine optimization audits. I use a site crawler to do my own SEO audits, but SerpStat's site audit tool gives me a preview of what I am getting myself into. Automated site audits do not provide all of the information I need to look at for a client, but SerpStat's site audit tool gives me a nice overview before I dive in for the hands-on audit. It is also a nice feature to provide me with some checks and balances.

Copy Review URL
Co-Founder & Head Analytics & SEO Geek
Marketing and Advertising
Small-Business
(2-10 employees)
Validated Reviewer
Verified Current User
Review Source
Copy Review URL

"Crucial for My Business, Crucial for Success"

What do you like best?

The depth of data made available,

The accuracy of the data

The multiple types of export options available, including directly to Google Drive & PDF

The ability to regularly run and receive SEO Audit updates

Text Analysis (an incredibly powerful tool that I do not have enough space to write about)

The SEO Audit Report History

PPC Research

Organic Research

The Custom Overview report that lets you set up your own custom data to export (I use this almost daily)

The Filter Option (that lets you save regular filter settings you use)

The Chrome Browser Plugin

Backlink Analysis (I've used this to save a clients website after it was hit with toxic SEO

The Project Overview Dashboard is clean, easy to use, and loads quick

What do you dislike?

If i was being reallllllly picky. I would like to see the ability to choose what folder report exports to Google Drive go to. It can be a little taxing having to manually move docs between folders when downloading multiple reports at once. (this is honestly not that big of a deal)

Recommendations to others considering the product:

Watch the SERPStat Academy Course videos if you really want to get a full understanding of the power it has.

What problems are you solving with the product? What benefits have you realized?

On page & Off Page SEO

Market Research

New Client Intake & Site Evaluation

Branding

Competition Research

Keyword Rank Tracking