Introducing G2.ai, the future of software buying.Try now

Semrush Reviews & Product Details

Pricing

Pricing provided by Semrush.

Pro

$139.94
Per Month

Semrush Media

Semrush Demo - Topic Research
Topic Research gives SEOs and content writers and strategists a helping hand in content brainstorming efforts. Enter a topic in the search bar and the tool will generate cards of related subtopics and ideas to include in your content. Use it to generate ideas for new articles, headlines, and topi...
Semrush Demo - Position Tracking
Position Tracking lets you track a website’s daily rankings for a custom set of target keywords. You can set your targeting to watch any specific geographic location and any device type (mobile phone, tablet or desktop). The tool comes with tons of features like tagging, sorting, filtering and ex...
Semrush Demo - Projects
The Projects section allows you to gather marketing data from outside of the Semrush database. By launching a project, you can set up a number of different tools (like Site Audit and Position Tracking) that each focus on different aspects of online marketing. A single project contains several ana...
Semrush Demo - Site Audit
The Semrush Site Audit tool is a tool that can crawl websites to detect technical SEO issues and provide useful data for analysis. There are many factors that influence the state of health on any website, so the Site Audit tools provides users with plenty of checks that focus on the website's cra...
Semrush Demo - Keyword Magic Tool
The Keyword Magic Tool gives you a powerful resource to analyze an entire search market, study niche subtopics and groups, and save your research as you go. You will be able to find niche topics, explore semantically related phrases, and generate ideas to fuel your search marketing campaign or co...
Semrush Demo - Semrush Toolkits
The software tools available on Semrush are categorized into six different toolkits: SEO Toolkit, Advertising Toolkit, Content Marketing Toolkit, Competitive Research Toolkit, Social Media Toolkit, and Management Toolkit
Play Semrush Video
Play Semrush Video
Play Semrush Video
Play Semrush Video
Play Semrush Video
Product Avatar Image

Have you used Semrush before?

Answer a few questions to help the Semrush community

Semrush Reviews (2,940)

View 3 Video Reviews
Reviews

Semrush Reviews (2,940)

View 3 Video Reviews
4.5
2,941 reviews

Pros & Cons

Generated from real user reviews
View All Pros and Cons
Search reviews
Filter Reviews
Clear Results
G2 reviews are authentic and verified.
AV
Hr Manager
Mid-Market (51-1000 emp.)
"Best Marketing Scrum Tool"
What do you like best about Semrush?

I like how SEMrush puts almost everything in one place. Keyword research, competitor analysis, backlinks, even content ideas. The dashboard is simple enough once you get used to it, and the reports are detailed. For me the keyword tracking and site audit are most helpful, it saves a lot of time compared to using different tools. also they provide good customer support but that's needs to be in multiple language. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The main thing is the pricing, it feels a bit expensive if you are just starting or working solo. Also the multi-language support is not so strong, sometimes the data outside English is limited or not accurate. Some reports feel too much for beginners, like you need to watch tutorials to understand. so overall it's easy but to be a mast we need to spends time on it. Review collected by and hosted on G2.com.

Nickolas S.
NS
Clinical Pharmacy Informatics Specialist
Small-Business (50 or fewer emp.)
"Powerful SEO Tool with Excellent Support"
What do you like best about Semrush?

I appreciate how the analytics and monitoring suite from Semrush provides significant value for our clients and allows us to effectively monitor and understand our progress with SEO optimization efforts. This feature is essential in ensuring that our strategies are data-driven and effective. Additionally, I am very impressed with Semrush's customer support, which has consistently been great. Their resources, including onboarding success managers, play a crucial role in facilitating the initial setup process, making it much easier to navigate the platform. The combined strength of Semrush's analytical tools and supportive customer service makes it valuable to my work. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I sometimes find the layout of Semrush to be a bit confusing due to the sheer amount of data available to consume on the platform. Initially, it can feel overwhelming to navigate and understand everything when you first start using it. Also, the initial setup was somewhat difficult to do alone. Review collected by and hosted on G2.com.

Charles F.
CF
"Comprehensive SEO Toolbox with Room for Pricing Clarity"
What do you like best about Semrush?

I appreciate how Semrush serves as a comprehensive one-stop shop for essential SEO tasks, greatly simplifying my workflow by consolidating multiple tools into one reliable platform. The visibility tracking feature is particularly valuable for charting the progression of my clients against their key search terms, and it’s incredibly useful for position tracking and estimating traffic while measuring progress over time. The competitor research tools are straightforward and effective in allowing me to analyze my clients' standing against competitors, easily uncovering keyword and content opportunities. The Keyword Magic Tool is another highlight, making keyword research remarkably easy with its excellent comprehension of context and efficient filtering options that deliver precise results quickly. Additionally, the ability to export this information into formats that seamlessly integrate with our in-house processes is a major plus. Setting up new projects in Semrush is also straightforward and hassle-free. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I'm not a fan of how bitty the paid functionality of Semrush can be. Some AI tools appear useful, but I don't have access to them even though they are prominently displayed on the dashboard, which I find distracting. Additionally, the keyword data sometimes grossly underestimates search term traffic, listing useful terms as having zero search volume when they are likely to have more traffic, such as around 10 searches per month. I'd also prefer a clearer idea of what features I can access through my subscription, with unaccessible features hidden. It seems like there's an attempt to nudge users up to higher tiers, which can be annoying. Review collected by and hosted on G2.com.

Noel L.
NL
Marketingmanager
Small-Business (50 or fewer emp.)
"The must-have online marketing tool"
What do you like best about Semrush?

For me as a marketer, Semrush has become an indispensable tool. The platform offers an extremely comprehensive suite of features that allow SEO and marketing projects to be professionally accompanied and implemented from start to finish. I particularly appreciate the versatility. From keyword research to competitive analysis to technical website audits, I have everything combined in one central tool.

In everyday life, I use Semrush for my SEO and website projects to make informed decisions and transparently track developments. This not only saves time but also provides valuable insights that hardly any other tool offers in this depth. Therefore, Semrush is more than just an analysis tool for me – it is a reliable partner in the entire online marketing process. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The only point I miss is having a dedicated app solution. Especially when on the go, it would be practical to quickly access important data and reports on mobile. Review collected by and hosted on G2.com.

Bek D.
BD
Managing Director
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Comprehensive SEO Solution Packed with Powerful Features"
What do you like best about Semrush?

The scope of the software - it has so many different tools and features, for all different aspects of an SEO campaign. It's an end-to-end solution, where many of the competing tools only look at a small area of SEO. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The huge range of tools does mean that it can take you a bit of time to get your head around it all. I've been using the software for at least 5 years now, and I'm always discovering more tools and features. It can be a bit overwhelming at first. Review collected by and hosted on G2.com.

"Detailed SEO Analysis but with Data Delay"
What do you like best about Semrush?

What I like most about Semrush is the ability to understand how a page is performing and what measures I should take to improve my work. I find it invaluable to be able to evaluate and understand each page, identify what I need to improve every time I make an edit, and this allows me to make more informed decisions. The tool I value the most is the site audit, as it allows me to see the errors and warnings of each page, assess the site's health, and check if the site is easy to follow. This functionality is of great help to me, as it facilitates the identification of specific problems and the planning of effective solutions. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

The real-time traffic update in Semrush is not fast enough. It usually takes quite a while to update the information, particularly the organic traffic of the page, which can be frustrating and cause delays in obtaining current and relevant data. Review collected by and hosted on G2.com.

Chris D.
CD
Marketing Manager
Financial Services
Mid-Market (51-1000 emp.)
"Comprehensive SEO Tool with Stellar Reporting"
What do you like best about Semrush?

I find Semrush incredibly valuable for SEO functions including monthly reporting, keyword tracking, and comprehensive site audits. I love having the capability to manage everything in one place, which makes reporting seamless, especially when it comes to demonstrating changes month over month and conducting comparisons. The feature that stands out the most for me is the excellent keyword tracking, which allows me to quickly assess what terms are improving or declining, facilitating detailed monthly reports with the help of historical data. Additionally, Semrush's new AI reporting feature provides useful insights, and by integrating these reports with ChatGPT, I can receive quick analyses, adding another layer of efficacy. Compared to Ahrefs, Semrush offers better reporting quality, which was a key motivator for making the switch. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I find the pricing quite expensive. Review collected by and hosted on G2.com.

Haleigh J.
HJ
"Standard for SEO Tools, Seamless & Effective"
What do you like best about Semrush?

I love the different tier options that Semrush offers, as it allows me to only pay for the features I need without overspending. The reporting capabilities are another aspect I find valuable, given their clarity and the ease with which they can be shared. Additionally, the automatic email reporting feature has been a significant time-saver for me, assisting in maintaining an up-to-date check on our SEO and competitors. The initial setup was seamless, quick, and easy, which was a great start to my experience with Semrush. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Sometimes I find Semrush not the easiest to use, and it can be confusing when trying to find a particular bit of data. I wish there were constant access to 'Let's Get Started' styled videos and step-by-step guides that could be reviewed and rewatched at any time to maintain my competence on the platform. Review collected by and hosted on G2.com.

JM
Marketing Manager
Small-Business (50 or fewer emp.)
"Comprehensive Tool, Needs Some Precision"
What do you like best about Semrush?

I appreciate how Semrush efficiently captures the details I need to address to achieve 100% site health. It effectively identifies the specifics that I might likely miss, which is crucial for maintaining optimal site performance. I value its capability in keeping me updated on ranking changes for keywords, which is essential for monitoring SEO effectiveness. Furthermore, I found the initial setup to be straightforward and without any complications, making the transition to using Semrush smooth and hassle-free. Overall, I've had a positive experience using Semrush for site audits over the past three years. Review collected by and hosted on G2.com.

What do you dislike about Semrush?

I find the 'how to fix it' popup in site audit issues to be very comprehensive, yet I still need to consult with ChatGPT for exact instructions on how to fix the issue. Review collected by and hosted on G2.com.

Mariana S.
MS
Digital and Communications Executive
Mid-Market (51-1000 emp.)
"SEMRush changed my career"
What do you like best about Semrush?

I love and found it very helpful doing a site audit. I do on a weekly basis a website review scanning 500 pages and the 2,000 pages, to make sure the website is "healthy". I also like the keyword research, which is helping me to update and optimise the website's keywords to make sure they are up to date and how they are performing. I've been using SEMRush for the past 2 years and I discover a new side of my career I didn't know I was good at! Review collected by and hosted on G2.com.

What do you dislike about Semrush?

Is not a dislike per se, but I think the reporting section might need to be optimise with new features. Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Semrush.

Pro

$139.94
Per Month

Guru

$249.95
Per Month

Business

$499.95
Per Month
Semrush Comparisons
Product Avatar Image
Moz Pro
Compare Now
Product Avatar Image
Ahrefs
Compare Now
Product Avatar Image
SpyFu
Compare Now
Semrush Features
Search Rank
Audience Insights
SEO Alerting
SEO Auditing
SEO Change Tracking
Link Building
Keyword Research
SERP Rank Tracking
Product Avatar Image
Product Avatar Image