Hootsuite Reviews & Product Details

I love their partnership with Upcontent, it's been really helpful getting current content that fits with my brand's needs. Their reporting dashboards are helpful and clear. I can easily share performance with leaders and provide information quickly. I'm really happy with the level of support the brand offers and the products reliability. Review collected by and hosted on G2.com.

I'm sad to see the end of individual account managers, this was something that was really necessary so many times throughout onboarding and throughout company changes. It felt like I lost a member of my social team. With that said though, I'm still feeling the same level of customer service through my upcontent team. Review collected by and hosted on G2.com.

Hootsuite makes managing social media an absolute breeze! It integrates perfectly with Linkedin. The user-friendly interface and intuitive dashboard allow me to easily implement a scheduled post, and share content effortlessly across multiple platforms. I love how easy it is to navigate, saving me time and keeping my social media strategy organized. Whether you're a small business owner or a social media pro, Hootsuite is a game-changer. Highly recommend, I use it very frequently! Review collected by and hosted on G2.com.

What’s not to like? I only wish I’d discovered it sooner. It’s made it much easier to reach our audience using pre-made content from our marketing team, and the ability to set up automated shares for the future is a really great feature. Review collected by and hosted on G2.com.

I use Hootsuite for posting and scheduling posts on LinkedIn, Instagram, and Facebook. It makes it so I don't have to use multiple apps to post the same or similar content. Scheduling posts and posting are big parts of my job, and Hootsuite makes it so I can do my job without having to open Instagram, Facebook, and LinkedIn separately. The initial setup was easy. Review collected by and hosted on G2.com.

The UI for creating posts for multiple platforms could use improvement. Tagging is often a pain, especially with IG and FB being Meta platforms. It should try to find the appropriate account on other platforms and show uncertainty. It's also frustrating when adding media like images; if there's a problem with one image on one platform, removing the images from the original setup should work for all three platforms. Instead, I have to make changes to each platform individually. Review collected by and hosted on G2.com.

I especially appreciate Hootsuite’s reporting capabilities. The reports are clear, well organized, and easy to customize, which makes it straightforward to track performance across multiple platforms from one place. I can quickly review key metrics such as engagement, reach, and audience growth, and then turn that information into actionable insights for our campaigns. The option to export and share reports also streamlines internal reporting, particularly when I’m presenting results to management. Overall, it saves me time and helps support more data-driven decision-making. Review collected by and hosted on G2.com.

While Hootsuite is a powerful tool, it does come with a few drawbacks. Pricing can be quite high, especially for smaller teams or businesses, and some important features are only available on higher-tier plans. The platform also occasionally feels slow, particularly when loading or generating more detailed reports. Also, at times, the reports generator can Although the interface is generally clean, certain workflows such as bulk scheduling or bulk editing can be less intuitive than I’d expect. Integrations work well overall, but there are still occasional limitations depending on the specific platform. And while the analytics are helpful, the AI and insights could be more advanced, especially when it comes to predictive recommendations. Review collected by and hosted on G2.com.

Best? Y'all don't do anything to be the best.

The helpdesk takes over 24 hours to respond + gives a generic answer, no actual depth to help.

Scheduling - it doesn't remember what day I chose to make my post for, so then I have to rechoose.

There is no IG Grid viewing where I can see how my whole grid will look and y'all know marketing is visual and we need our IG to look like a museum at first glance. tssk tssk, do better.

Also, this whole LinkInBio, extra stuff, it's just you trying to make more money and still offering a subpar linkinbio. Review collected by and hosted on G2.com.

-No IG Grid view for scheduling

-No easier way to preschedule link in bio

-Logs you out every 24 hours

-Does not auto save posts youre working on

-Cannot schedule YT Shorts Review collected by and hosted on G2.com.

I use Hootsuite to schedule social media posts for my college, and I like the interface and the analytics. It gives me a full picture of our social media plan for the week, which helps me keep us on brand. I enjoy how these features make it easy to coordinate different brand voices for different channels and schedule content. Review collected by and hosted on G2.com.

I think that it could be a little quicker to update to current standards. For example: Instagram now supports 20 photos in a post, still in Hootsuite you can only schedule 10. Additionally, you still can't seem to schedule out YouTube shorts content. I wish the drag and drop scheduling could be done by the hour not just daily. Drag and drop posts to the hour instead of having to go into the post itself and change the time. Review collected by and hosted on G2.com.

I think it’s super easy to plan out a month’s worth of content in a single day. The data you get back is pretty interesting, although I’m not sure how much it actually helps in practice. Review collected by and hosted on G2.com.

I find the AI pretty rudimentary. It doesn’t really follow the brand voice I’m trying to establish. I’m not sure what the pricing is, but I’m confident it isn’t cheap. Support is okay, but they can’t really help me understand what the stats and numbers mean.

Performance-wise it runs well, but it doesn’t flag missing captions, and it won’t let you edit multiple apps at the same time. That makes adding a first comment with Instagram hashtags a hassle. It was also very difficult to integrate our other accounts, and it required a lot of verification. Review collected by and hosted on G2.com.

I like how easy it is to use and the analytics tools that it offers. I've tried multiple social media managing apps/softwares and their analytics typically do not compare to the depth and relevance of the analytics that Hootsuite offers. I like how easy it is to manage and post on multiple social profiles all in one place. I've tried other platforms but it feels like they tend to glitch often, and I don't have that issue with Hootsuite. I've also never had an issue with relinking social accounts but on other platforms I have had this issue. Review collected by and hosted on G2.com.

I think the least helpful thing about Hootsuite is not being able to see an Instagram feed layout. I know for most of our clients having a harmonious and aesthetically pleasing feed is essential for their brands and so having an option to view what your feed will look like with scheduled content would be helpful. I know that Cloud Campaign does this and Rella Social does as well. I also think that the pricing can push some people out of using Hootsuite. Review collected by and hosted on G2.com.

I use Hootsuite to post cross-platform on social media accounts for a nonprofit. It allows me to automate the posting process, letting me plan months at a time, which saves a ton of time. It's very easy and convenient to use. I like that it shortens links automatically and the ability to customize for different platforms, like links on Facebook versus 'link in bio' on Instagram. Instead of logging in and editing each post on different apps, scheduling one post across four platforms and changing the messaging for the individual platform on one screen is a huge time saver. The initial setup was fairly easy; within about 20 minutes, everything was connected. Review collected by and hosted on G2.com.

Posting reels and videos does not seem to be as easy. Sometimes it is less trouble to post from my phone. Review collected by and hosted on G2.com.

Love that we're able to bring our company's many social media channels into one place where it's easy for us to post across channels with ease. The new reporting features are helpful and the advanced AI features also add. It's easy to keep track of performance and the price is reasonable enough to fit into our nonprofit budget. Review collected by and hosted on G2.com.

Overall I have few complaints about Hootsuite. I would like to see more robust options in reporting over time, particularly with the ability to export reports that I can use to better present to the C-Suite level. Review collected by and hosted on G2.com.