What is the most affordable recruiting automation software for SMBs?

I’ve been helping a few small and mid-sized firms compare recruiting automation tools. They’re looking for something affordable but still powerful enough to handle sourcing, outreach, and applicant tracking without adding complexity. Based on the G2 data, here’s what stands out for SMBs:

• Zoho Recruit: With a high G2 score of 96, Zoho offers a strong mix of satisfaction (95%) and market presence (97%). It’s an all-in-one ATS + recruiting automation platform that scales well for SMBs without being overly expensive.
• LinkedIn Recruiter: Unmatched market presence; it’s the go-to for sourcing at scale. The platform’s automated outreach and AI-powered recommendations help recruiters quickly identify and engage large candidate pools.
• FinalScout: Known for its high satisfaction rating (99%), FinalScout helps automate sourcing and outreach. It has a lower market presence but gets strong reviews from smaller teams for affordability.
• SourceWhale: Another solid contender with 93% satisfaction, SourceWhale focuses on outreach automation and talent sourcing. It’s popular with agencies and SMBs looking to boost candidate pipelines.
• 100Hires: With 97% satisfaction, 100Hires stands out as a budget-friendly ATS with automated workflows for smaller HR teams and recruiters.

For SMBs, these tools deliver a good balance between affordability, automation, and ease of use.