I’ve been looking into media monitoring software to help track brand mentions across news, blogs, social media, and broadcast channels. I wanted tools that are trusted by marketing and PR pros, offer real-time alerts, and include helpful reporting features. After comparing some expert-recommended platforms, here are a few top picks that stand out:
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Meltwater: Meltwater covers everything from online news to social and podcasts. It’s known for its strong analytics, real-time alerts, and media outreach tools. It’s a great choice for teams handling both PR and brand reputation.
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Brandwatch: This platform tracks brand mentions, trends, and sentiment across social and web channels. It’s great for larger teams who want deep insights and smart dashboards to spot trends fast.
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Cision: Cision is a longtime favorite in PR circles. It helps you monitor the media, discover journalist contacts, and measure the impact of earned coverage.
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Critical Mention: This platform specializes in real-time TV, radio, and online news tracking. If you care about broadcast coverage, it’s a strong fit for staying on top of what’s being said.
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Mention: A lightweight but powerful tool for tracking online mentions and analyzing sentiment. It’s budget-friendly and easy to use, which makes it great for smaller marketing teams or startups.
I found these while browsing G2’s media monitoring software category. If you’ve used any of them, I’d love to hear which ones helped most with tracking mentions and staying ahead of the news.