--- title: Hootsuite Reviews meta_title: 'Hootsuite Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 7287 reviews by the users' company size, role or industry to find out how Hootsuite works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 7287 scale: '5' date_modified: '2026-06-23' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Hootsuite Reviews **Vendor:** Hootsuite **Category:** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) **Average Rating:** 4.3/5.0 **Total Reviews:** 7,287 ## About Hootsuite Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite. ## Hootsuite Pros & Cons **What users like:** - Users value the **convenient post scheduling** feature of Hootsuite, streamlining content planning across multiple platforms effortlessly. (1584 reviews) - Users appreciate the **ease of use** of Hootsuite, noting its quick setup and efficient content scheduling features. (1453 reviews) - Users enjoy the **easy scheduling** of Hootsuite, allowing effortless management of multiple social media platforms efficiently. (1399 reviews) - Users love Hootsuite's **centralized management** , saving time and enhancing efficiency across multiple social media accounts. (1084 reviews) - Users love the **easy scheduling** of posts across platforms, saving them time and improving engagement rates. (1035 reviews) - Users find that Hootsuite's **time-saving features** streamline social media management, enhancing efficiency and planning ease. (992 reviews) - Multi-platform (974 reviews) - Social Media Management (884 reviews) - Analytics (851 reviews) - Intuitive (799 reviews) **What users dislike:** - Users find **limited features** in Hootsuite, such as restricted cover photo options and management of multiple identities. (483 reviews) - Users lament the **missing features** in Hootsuite, such as limited control over video uploads and clunky integrations. (459 reviews) - Users find Hootsuite's pricing **prohibitive** , especially when competitors offer similar features at lower costs. (454 reviews) - Users find Hootsuite's **high pricing** problematic, especially compared to competitors with similar features and integrations. (434 reviews) - Users experience **posting issues** with Hootsuite, facing limitations in scheduling features and unexpected errors. (370 reviews) - Users face challenges with **linking issues** in Hootsuite, particularly regarding automation and account integrations. (353 reviews) - Social Media Limitations (343 reviews) - Scheduling Issues (342 reviews) - Improvement Needed (329 reviews) - Instagram Limitations (284 reviews) ## Hootsuite Reviews ### 1. Effortless Post Scheduling and Seamless Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Suhas G. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Hootsuite?** I like using Hootsuite because it allows me to schedule all my posts in one place, which is really convenient for handling multiple social media platforms like Instagram, Facebook, Threads, and LinkedIn for our college. The ability to plan posts for specific dates and times makes it very versatile. It also makes my work easier as I can upload the same media across different platforms simultaneously, saving me the trouble of repeatedly uploading images. I appreciate being able to upload everything at once, and I find it very helpful that I can put different captions for each platform. This feature really makes my job much easier. Overall, it's been a very easy experience, and I didn't encounter any trouble in setting it up. **What do you dislike about Hootsuite?** One time, I faced a situation where I was uploading the same media for all platforms, and while doing that, I had to put different captions for each platform. At some point, there was some error or something; maybe because I was using all platforms at once, it crashed or something. I had a bit of trouble tagging a person or organization, but it's fine. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule posts for Instagram, Facebook, Threads, and LinkedIn all in one place. It makes my life easier by allowing me to upload media and set different captions for each platform simultaneously. ### 2. People clicked for the art and the feed was improv. **Rating:** 4.5/5.0 stars **Reviewed by:** Nidia M. | Global Marketing & E-Commerce, Airlines/Aviation, Enterprise (> 1000 emp.) **Reviewed Date:** June 19, 2026 **What do you like best about Hootsuite?** The dashboard effectively fills in the technical chasm between social engagement first-time and direct search time. The challenge is to decide between 100% Effective (hashtags in caption) and 60% Effective (hashtags in comments). This means that operations teams must choose between full automation and operational efficiency ('set-and-forget') and the manual work of logging back in to networks to take advantage of the engagement delta. **What do you dislike about Hootsuite?** The clear strategic tension between automated scale and humanmade authenticity whereby the polished AI content has a trust deficit against the unpolished human elements. **What problems is Hootsuite solving and how is that benefiting you?** Current workplace practices create a very problematic operational lag for the modern enterprise: team members have to copy and paste a variety of credentials to a variety of platforms, utilizing a variety of internal storage systems (such as shared spreadsheets). The key operational benefit is the enterprise-grade governance and single-point-of-entry security that cuts the digital attack surface for the entire enterprise by a factor of one billion. ### 3. Hootsuite Keeps All Client Social Work in One Place—Huge Time Saver **Rating:** 4.0/5.0 stars **Reviewed by:** Pooja W. | Cofounder & Digital Marketing Specialist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Hootsuite?** We run a marketing agency and work with eCommerce brands in India, UAE and USA. Managing multiple client accounts is a big part of our daily work. Hootsuite keeps everything in one place, which saves a ton of time. Scheduling feature is really time saver and trello like boards make it easy to track conversations and engagement for each client. Social listening and keyword tracking tools help us stay on top of trends without switching between multiple tools. **What do you dislike about Hootsuite?** Pricing is quite high, especially for smaller agencies. The other issue is account disconnections. Sometimes a social profile drops and needs to be reconnected, which usually means involving client. That's annoying sometime, when you're handling multiple accounts, that kind of back and forth gets frustrating. **What problems is Hootsuite solving and how is that benefiting you?** We manage social media for multiple eCommerce brands along with other marketing work. Hootsuite puts scheduling, monitoring, engagement and keyword tracking all in one place. This cuts down a lot of manual work. Our team stays organized, keeps activity consistent across all client accounts and gets more time to focus on eCommerce on store work like CRO, SEO etc. ### 4. Efficient Social Media Management in One Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Fiemmi G. | Digital Marketing Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is its ability to manage multiple social media accounts from one platform. It makes scheduling posts, monitoring engagement, and tracking performance much more efficient. The user-friendly dashboard and analytics tools help streamline social media management and save time. **What do you dislike about Hootsuite?** One area where Hootsuite could improve is its reporting and analytics features, which can sometimes feel limited or require additional customization. The platform can also be slow at times, and some advanced features are only available in higher-tier plans. Additionally, managing content approvals and workflows could be more streamlined. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the challenge of managing multiple social media accounts and campaigns from a single platform. Instead of logging into each social channel separately, I can schedule content, monitor engagement, track performance, and collaborate with team members in one place. This saves time, improves efficiency, helps maintain a consistent posting schedule, and provides valuable insights that support better social media and marketing decisions. ### 5. One Dashboard to Schedule, Monitor, and Track Across Social Channels **Rating:** 4.5/5.0 stars **Reviewed by:** Ani G. | Administrative Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is its ability to manage multiple social media platforms from one dashboard. It makes scheduling content, monitoring engagement, and tracking performance simple and efficient, saving time while helping teams stay organized and consistent across channels. **What do you dislike about Hootsuite?** The main drawback for me is the pricing. While Hootsuite offers powerful features, the subscription cost can be quite high for individuals, small businesses, and organizations in regions where currencies are weaker against the US dollar. In Ghana, for example, exchange rate fluctuations can make the platform significantly more expensive over time, which may limit accessibility for some users despite its value. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the challenge of managing multiple social media platforms from a single place. It helps me schedule content efficiently, monitor engagement, and track performance without switching between different apps. The user interface is intuitive, the integrations with major social platforms are reliable, and the analytics provide valuable insights for decision-making. This saves time, improves workflow, and helps maintain a consistent online presence. The AI-powered features also assist with content creation and optimization, making social media management more efficient overall. ### 6. Hootsuite reduces the amount of high volume operational friction **Rating:** 4.5/5.0 stars **Reviewed by:** Patricia M. | Brand Leader, Enterprise (> 1000 emp.) **Reviewed Date:** June 17, 2026 **What do you like best about Hootsuite?** Marketing leaders will be able to avoid risks when they're making investments and work out how to budget more sensibly, all by chatting to the chief financial officer. If performance metrics stay in silos, teams have to go through manual cycles of normalization which involve manually normalizing data from various sources found in raw CSV files and relying on brittle spreadsheet macros. Real-time inbound engagement and sentiment changes in the unified inbox are correlated to specific UTM parameters and unique lead identifiers which convert engagements to data points for financial modelling. **What do you dislike about Hootsuite?** You have a problem with raw CSVs, and you are creating a tremendous schema drift problem and wiping out the team's pivoting power. Finally, there are user permissions that are really detailed, so you can see exactly what everyone's doing. **What problems is Hootsuite solving and how is that benefiting you?** Centralized monitoring to eliminate tool switching fatigue, automated publishing with integrated visual content calendar and granular user permissions that provide a clear audit trail, are three areas of the system that harden operational governance. This fragmentation will result in network analytics structures that will be different from one another throughout the industry, and which will not be solvable natively by any tool. The analytical capability will enable marketing leaders to de risk investments and rationalise budgets, directly with the chief financial officer, through the direct correlation of investments in social media with outcomes in the business. ### 7. Hootsuite Saves Tons of Time Managing Multiple Client Accounts **Rating:** 4.0/5.0 stars **Reviewed by:** Aparna S. | Social Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2026 **What do you like best about Hootsuite?** Hootsuite saves a ton of time managing multiple client accounts. I've used it for over two years and handle 10+ clients at once. Scheduling lets me plan content ahead and stay consistent without posting manually every day. Approval workflow is another big one. A lot of our work is personal branding, so clients want to review content before it goes live. Hootsuite makes that simple and helps avoid publishing mistakes. It's also built trust with clients since nothing goes out without their okay. I also use it daily for reporting, replying to comments and managing DMs. **What do you dislike about Hootsuite?** No major complaints on features. Customer support is the one area that could be better. Response times have been slow at times and when we're juggling multiple clients, delays can throw off campaign timelines. Faster support would make a real difference. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite lets me manage social media at scale. Without one platform, scheduling, tracking performance, handling comments and coordinating approvals across 10+ accounts would take a lot more time and leave more room for error. Having scheduling, reporting, comments, DMs and approvals all in one place has streamlined our workflow. It keeps team organized, keeps content quality high. ### 8. Hootsuite Helped Me Stop Accidentally Repeating Content Ideas **Rating:** 4.5/5.0 stars **Reviewed by:** Ishan N. | Student | Content Creator , Higher Education, Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2026 **What do you like best about Hootsuite?** I mainly used Hootsuite for content planning and analytics, but the thing I liked most was how easy it became to look back at previously scheduled posts before creating something new. Over time, I realized I was unintentionally repeating similar topics and formats without noticing. Having everything organized in one place made it easier to review older campaigns and avoid publishing nearly identical content. I regularly used Planner and Analytics, and one unexpected benefit was that my content calendar gradually became more diverse instead of relying on the same ideas repeatedly. **What do you dislike about Hootsuite?** Some reports contain a lot of information, so finding very specific metrics occasionally takes extra effort. I have also noticed that certain settings are spread across different sections, which can make navigation slightly confusing at first. These are not major problems, but a more centralized layout would improve the experience. **What problems is Hootsuite solving and how is that benefiting you?** Earlier, I mostly focused on creating new posts without paying much attention to what had already been published. As a result, similar themes and content formats kept reappearing over time. Now I can review previous campaigns, monitor performance, and plan future posts with better context. Features like Planner and Analytics have made content management feel more organized and have helped me maintain more variety instead of unknowingly recycling the same ideas. ### 9. Total marketing budgets are tight and social spend has increased **Rating:** 4.5/5.0 stars **Reviewed by:** Gisel B. | Marketing and Digital Communication Specialist, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Hootsuite?** Getting employees to be quicker at sending texts and reducing the admin load for corporate staff. The difference between the number of active users and the number of users being checked out in real time means that IT has to keep on the ball. Revenue Operations (RevOps) teams suffer from major data integrity problems and structural latency when manually reconciling data from dispersed APIs on various siloed platforms. **What do you dislike about Hootsuite?** The transition to a central platform such as Hootsuite isn't a one-size-fits-all thing when it comes to social-to-revenue attribution, but it's about removing the friction of data being manually normalized across a host of separate APIs. **What problems is Hootsuite solving and how is that benefiting you?** As an analyst, I'm keeping an eye on this to see if it's just a lot of 'noise' that'll bump up our CAC, but... I'm still finding myself seeing RevOps teams in ‘Manual spreadsheet hell’ because they're trying to pull in data from five different platforms to prove their CAC. ### 10. Content, campaigns and trends **Rating:** 4.5/5.0 stars **Reviewed by:** Fedor L. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Hootsuite?** If you're spending six hours a week copying and pasting from one platform to another, you're not an analyst. The same goes if you're doing the same thing with data from one platform to another. They create a new Integration Wall, leaving users in a compromise. The repetitive material, hashtags and alt-text, five different versions of a caption for five different platforms, all are done by AI. ​​ **What do you dislike about Hootsuite?** I don't believe in 'friction free' living. You begin with business goals; then you go through marketing goals and then finally a social goal. Usability is no longer the only thing competitive **What problems is Hootsuite solving and how is that benefiting you?** The VP of Creative wants to see the format details and inspiration, but the CFO needs a top-level overview of how social can be used to boost performance across the company. Reduction in operational expense due to structured efficiencies, and pipeline revenue for our operators. Shift in metrics from short term ‘virality' to long term business value supported by executive level pipeline metrics. ### 11. Great for managing multiple accounts, but scheduling posts still feels too manual **Rating:** 3.5/5.0 stars **Reviewed by:** Amanda Ariela B. | Content Marketing Manager, Americas, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Hootsuite?** I love having all the accounts in the same place and being able to tag my posts to quickly check how they perform! I like also to be able to post in more than one account at once at the same time - I don't like that the same can't be done by X, though. **What do you dislike about Hootsuite?** I don't like having to schedule a single tweet at a time, seriously, sometimes I need to post 7 posts on 10 different accounts, so it's like 70 actions I need to do at all times, and it's super annoying, I wish there was a quick way to replicate tweets. I also dislike not being able to schedule Instagram Stories, this would be essential for my company, and we can't do it at all, it's super sad! **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me manage simultaneously 33 different social media channels, accross X, Instagram, and Facebook. I like how it helps me to manage them effectively, without the need for me to have to login individually in all of them to keep them working. ### 12. An advertising agency owners review **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler M. | Owner , Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Hootsuite?** I like how quickly I can have things scheduled and not have to worry about them the rest of the month after editing videos. I've also been able to grow my clients sales many times over to the point they get told by customers that that came in from something they saw on their socials. **What do you dislike about Hootsuite?** I don’t like that I can’t tag accounts on Instagram, and it also doesn’t automatically show up as a Reel. I also wish it were easier to separate calendars for different accounts, because I want to be able to keep different clients’ social media separate. For example, I’d like to put each client on their own calendar and then switch between those calendars in a month view. **What problems is Hootsuite solving and how is that benefiting you?** Being able to plan content, haveing things scheduled to post for me that doesn't restrict me to just meta platfroms. it also handles video well I havent noticed any downgrade in video quality after posting. ### 13. OwlyWriter AI is coming for the social manager’s job. **Rating:** 4.5/5.0 stars **Reviewed by:** Carine O. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Hootsuite?** Stream analysis and real-time ingestion of unstructured data with AI engine, Blue Silk™ and Talkwalker architecture. Teams are saving time on average of 3,000 hours each year. It isn't just a list of links – it's summarizing unstructured data to give you actionable summaries. Those efficiency improvements generally require an advanced level of inbox – which is behind the ‘Advanced Inbox’ paywall – and include features such as automatic language detection and skill-based routing. **What do you dislike about Hootsuite?** The focus here is on making the software easy to use and the user interface intuitive, especially for mid-market software. Move from manual message triage to automated interaction routing with an advanced and centralized framework. **What problems is Hootsuite solving and how is that benefiting you?** It's great to be able to see what's going on with the surface metrics and match it up with revenue in the sales systems in real-time, while the user is actually on the website. Social tracking can turn a regular cost centre into a really important part of a company's economy. Gone are the days of likes and in come the 'best indicator of brand lift'. Over 14,000 nonprofits supported, over 5,000 donated and up to a 60% discount for eligible orgs. ### 14. Hootsuite Keeps Social Media Management Organized and Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Vidhi M. | Social Media Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2026 **What do you like best about Hootsuite?** I work as social media manager at a software company RewardUp. We provide marketing related software like reward, loyalty programs etc. So on social media I'm constantly balancing product updates, feature announcements, educational content and brand awareness content across different channels. Hootsuite helps me manage all of that without feeling scattered from one place. I like conversation tracking feature so I track around customer engagement, loyalty programs and trends happening in the SaaS space. **What do you dislike about Hootsuite?** I haven't run into any major issues. There's a bit learning curve when I first getting started because of the number of features available, but once I familiar with those, it becomes easy to use and become part of daily workflow. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me at RewardUp to manage content, engagement and reporting from single tool. I promote software solutions and share product updates across multiple channels, having everything centralized saves time , keeps my messaging consistent and make my work smooth and easy. ### 15. Blue Silk™ Catches Your Logo Everywhere Across Social **Rating:** 4.5/5.0 stars **Reviewed by:** Gonzalo S. | Head of Product Innovation, Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Hootsuite?** It is sifting through information from 150 million sources and more than 30 social networks, including the newer ones such as Bluesky. Whether it's a TikTok video with your logo on the head or ten minutes into a podcast, Blue Silk™ will catch your logo. One enterprise provider saved 3,000 hours per year merely by allowing the system to route it! Blue Silk™ GPT engine powered by the Talkwalker data integration, semantic multi-network unstructured media integrations. **What do you dislike about Hootsuite?** At that point, the focus shifts entirely to how efficient the user interface is. In that critical moment, the design’s smoothness—or its frustrating friction—can determine whether an idea is captured and nurtured successfully, or simply lost amid the shuffle of switching contexts. **What problems is Hootsuite solving and how is that benefiting you?** A high priority ticket will shout at you if not attended to within 30 minutes.​ It's like your own personal search engine, working behind the scenes to find exactly what you need. It essentially composes the 'Boolean search' for you and you tell the AI what you're looking for and it generates the string. Multi-brand social media teams struggle from multi-tab chaos, and are overcome by the lack of communication between up to 250 native social media accounts. ### 16. All Social Channels in One Dashboard for Clear Performance Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Taylor F. | Director of Onboarding, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Hootsuite?** We can merge all of our social media channels into one dashboard. This makes it much easier to view our overall success while also extracting individual channel metrics. We can see how our strategy is performing and whether we need to make tweaks to a channel. **What do you dislike about Hootsuite?** I’d say the pricing is a bit of a sore spot. As a small marketing team, we’re working with a pretty limited budget, and Hootsuite ends up taking a good chunk of it. It can also feel overly complex at times. With so many options, tools, and reports available, the learning curve is pretty steep and can be a bit much to take on. **What problems is Hootsuite solving and how is that benefiting you?** Report generation. I can, at the drop of a hat, pull how we are doing overall and feed that to my leadership. When project managers come to me and ask, I can give them specifics on how well their campaigns are performing. ### 17. Hootsuite: A Reliable All-in-One Hub for Scheduling, Engagement, and Team Approvals **Rating:** 4.5/5.0 stars **Reviewed by:** Anupriya K. | Social Media Manager, Photography, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2026 **What do you like best about Hootsuite?** I've been using Hootsuite for more than 3 years, and it has become a key part of my daily social media workflow. I mostly use it for scheduling content, monitoring engagement through steams board and manage conversations through inbox. The approval workflow is also very helpful because our content, design and support teams collaborate smoothly before anything goes live. **What do you dislike about Hootsuite?** Nothing major comes to my mind. It is working reliably for our team, and we manage most of our social media activities from Hootsuite. It's our ultimate tool for social media. **What problems is Hootsuite solving and how is that benefiting you?** I work for CineLove, a premium wedding photography production house. A lot of customers now reach out through social media instead of email. Hootsuite helps us manage those conversations efficiently, especially inquiries related to photography services and pricing. It helps us respond faster, improve engagement, generate leads and keep our social media process easy across the team. ### 18. Hootsuite Streamlines Multi-Brand Social Scheduling and Monitoring **Rating:** 4.0/5.0 stars **Reviewed by:** Tracey C. | Head of Sales, Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Hootsuite?** I've used Hootsuite to manage social media across multiple venues and brands, and it's become a valuable part of my marketing toolkit. What I like most is the ability to plan, schedule and monitor content across different platforms from one place. It saves a significant amount of time and helps ensure that campaigns remain consistent and organised. **What do you dislike about Hootsuite?** While Hootsuite is a strong platform overall, there are a few areas where I feel it could be improved. The biggest challenge is the cost. As your team grows or you require additional functionality, the pricing can increase significantly, which may be difficult to justify for smaller teams or venues with limited marketing budgets. The reporting tools are useful, but some of the more advanced analytics are only available on higher-tier plans. I'd also like to see greater flexibility in creating customised reports. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the challenge of managing multiple social media channels across different brands and venues from a single platform. Rather than logging into each social network separately, I can schedule content, monitor engagement, track performance and manage campaigns in one place. This has significantly improved efficiency and saved time for both myself and the wider marketing team. It allows us to plan content in advance, maintain a consistent posting schedule and ensure that key campaigns are delivered on time. ### 19. Hootsuite Makes Multi-Brand Scheduling Fast and Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Dhriti G. | Social Media Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2026 **What do you like best about Hootsuite?** I work as social media manager at Difference a small marketing agency and also run my creative studio, Not Another Manager. That means I constantly manage content across multiple brands and platforms. I like most Hootsuite's managing capability in one place. It helps scheduling content that saves lot of time. It makes easy to manage multiple clients. **What do you dislike about Hootsuite?** Some of the premium apps and integrations are useful for managing clients require additional spending. That increase significantly bill. That's not big issue but if premium apps can be free that will help to our small agency. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps me keep social media operations organized across both Difference(my full time job) and Not Another Manager(my small agency). Instead of jumping between social sites, I schedule content, engage and reports from a single tool. It saves time and effort. So I can focus on creative part of my job. ### 20. Powerful Social Media Planning and Analytics Across Platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Ollie C. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2026 **What do you like best about Hootsuite?** I like being able to plan, schedule, and analyze our social media data across all the platforms we’ve added. The different areas of the user interface are easy to identify, although it can feel a bit overwhelming at first. Overall, the data is helpful for planning and integrating into our social media strategy so it can perform well. **What do you dislike about Hootsuite?** The cost is relatively high compared to some of the cheaper options on the market. At times, it can feel overwhelming because there’s so much data available to analyze. I also think a short video or tutorial during account setup would help users understand the platform more quickly. **What problems is Hootsuite solving and how is that benefiting you?** It’s been helpful to integrate all of our social media platforms within our business in one place. It makes scheduling posts simple and easy, especially at the highest-performing and most engaging times for our audience to see them. The ability to create captions and have them refined by AI is also beneficial, particularly when you’re dealing with a creative block, which can easily happen. ### 21. Effortless Multi-Platform Scheduling and Streams for Managing Multiple Clients **Rating:** 4.5/5.0 stars **Reviewed by:** Simon R. | Business Development Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Hootsuite?** The ability to schedule my posts across several (all) of my social media platforms with one scheduling action is by far the best thing about hootsuite. Since I manage a number of different clients, the fact that I can plan out an entire weeks worth of content in one session, while reclining on the couch watching TV, makes it really convenient. The "streams" section is also something I use almost everyday - looking at all of the activity across all of my clients accounts in one screen, as opposed to needing to login to each individual account, takes much less time than I thought it would take when I started. **What do you dislike about Hootsuite?** Price. It is quite expensive, especially when your business is small and then you discover you have to pay more money for a feature you want but cannot access because it is located on the next level of service. That hurts. Also, many times things that seem like they should naturally come with the price tag for using hootsuite will cost you more money, and you may not realize that until after you have signed up. Over the years the interface has become more cluttered and not necessarily in a positive manner - I find myself clicking on two or three options before finding what I am looking for. When you are quickly scanning through to see if anyone has posted anything new and you get logged out, that is frustrating. **What problems is Hootsuite solving and how is that benefiting you?** I no longer have to bounce around between 6 browser tabs, where I could lose track of something. Posting to multiple platforms, keeping track of who says what, and providing reports for clients - all of those tasks are available within Hootsuite and eliminate the need for me to constantly switch back and forth. For larger teams it works similarly - assigning content, approving content, etc., all without a bunch of Slack messaging going back and forth. And since managing social media is mostly about organizing and putting information in one location, that solves most of the problem. ### 22. Hootsuite Amplify Made Employee Advocacy Easy and Scalable **Rating:** 4.5/5.0 stars **Reviewed by:** Monique P. | Global Talent Demand Generation & Social Media Specialist, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is Hootsuite Amplify. I had the opportunity to pioneer and launch our company’s employee advocacy program last year, and Amplify played a huge role in making the program successful. It made it easier for employees to access and share curated content, helped increase engagement, and supported us in building stronger employee participation across the program. I also appreciate how user-friendly the platform is, especially when managing and distributing content at scale. **What do you dislike about Hootsuite?** One thing I dislike about Hootsuite is that some platform-specific features still require me to go natively into the social media platform instead of managing everything directly within Hootsuite. For example, I can’t publish LinkedIn polls or post on Threads through the platform, which can interrupt workflow efficiency when managing multiple channels. It would be great to have more native support for newer features and platforms in one centralized tool. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps solve the challenge of managing multiple social media platforms efficiently in one place. It allows me to schedule and publish content across different channels while also monitoring mentions, comments, and replies in real time. Since I also support brand reputation management, having a centralized platform helps me stay on top of audience engagement, respond faster, and track conversations more effectively. This saves time, improves workflow efficiency, and helps ensure we maintain a positive and consistent brand presence online. ### 23. Great for sharing multiple posts on different social media platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Megan P. | Owner of EmCat Designs, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Hootsuite?** The ease of scheduling posts and having ONE place to share/market on several social media sites. Allowing me to post and market a lot easier without having to login to multiple Accounts. **What do you dislike about Hootsuite?** Some of the features can be a bit difficult to learn and the pricing is a bit expensive. Also, contacting customer service can be a hassle for any billing related issues. **Recommendations to others considering Hootsuite:** If you are looking for an easier way to share on multiple social media sites without having to go to each site/schedule posts/create posts, Hootsuite might be for you. You are able to schedule posts on several social media sites for several weeks even. I spend one day a week scheduling posts for the upcoming week and it is super convenient for marketing/time management. **What problems is Hootsuite solving and how is that benefiting you?** Marketing on multiple sites is a lot easier with Hootsuite. Can schedule entire week in one day verse having to spend multiple days marketing on each platform individually. ### 24. Convenient, User-Friendly Platform with a Great Content Planner **Rating:** 4.5/5.0 stars **Reviewed by:** Callum S. | Digital Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about Hootsuite?** Hootsuite's greatest strength lies simply in its convenience. The interface is very user-friendly; it took a very short amount of time to learn it when we first onboarded. I think the value of what you pay for in the subscription fee is very fair, for the sheer amount of features the platform offers alone. My favourite feature would be the content planner, as it is perfect for locating historic posts, as well as keeping a consistent schedule. The AI used to edit captions is good overall, certainly customisable. I have not tested Hootsuite under a heavy workload, due to the nature of what we use it for, however in the time I have used it, I have never encountered a performance-based issue, the platform is fast and efficient. **What do you dislike about Hootsuite?** I wouldn't say that there is any particular downside of using Hootsuite, however, I would say that I have noticed various issues with social media accounts being unlinked from Hootsuite repeatedly, which is quite inconvenient to fix. I couldn't say confidently whether it is a well-known issue or one that is due to integration issues, but it would certainly be the biggest negative experience I've had with Hootsuite. **What problems is Hootsuite solving and how is that benefiting you?** Before Hootsuite, every social media post had to be done manually of course, which by itself in one week of social media posts doesn't save much time. It's only when you look back after using the tool for weeks that you realise you probably wouldn't be able to happily work without it, due to the simple convenience of it. Naturally, tools such as Meta Business Suite offer direct analytics just like Hootsuite can, but at a far more broad lense in my opinion, whereas Hootsuite can give you very detailed insights into social media performance, also solving the problem of vague insights. ### 25. Affordable, Easy-to-Use Social Media Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Melody L. | Marketing and Communications Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2026 **What do you like best about Hootsuite?** I use Hootsuite for social media management, analytics, and competitor research. I like that I can post ahead of time using the social schedule and track analytics, which helps me make a biweekly report based on our Instagram and LinkedIn analytics. The ability to look at our competitors and see what thought leadership we should share is also valuable. I find Hootsuite very easy to use and appreciate its affordability. The app is a great feature because it allows me to check or edit my posts. The social posting is simple, and I can save drafts if I'm not ready. I value the app functionality a lot because I can double-check my posts and make edits or reschedule without having to log into my laptop. Moving to Hootsuite was easy, and the initial setup was incredibly straightforward. Additionally, the pricing is appealing, which was a factor in switching from Oktopost. **What do you dislike about Hootsuite?** I think that there could probably be more advanced tools like employer advocacy ones and also the tagging sometimes does not work with finding people or companies. **What problems is Hootsuite solving and how is that benefiting you?** I can post ahead on the social schedule and track analytics for biweekly reports. Competitor research is easier, and I can double-check posts and reschedule them from the app. Hootsuite is very easy to use and affordable, enhancing my workflow. ### 26. All-in-One Social Media Scheduling Made Easy with Hootsuite **Rating:** 5.0/5.0 stars **Reviewed by:** Colby D. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Hootsuite?** Hootsuite offers everything a social media manager needs in one place. Scheduling posts ahead of time is paramount to alleviate some of the forethought that goes into strategizing. It's affordable for any team, so purchasing Hootsuite should be no issue for anyone. Its AI features are improving over time, and I've found myself using OwlyGPT for more and more content ideas for complex subjects. And the fact that it posts to nearly every social media platform makes it easy to manage everything in one place. **What do you dislike about Hootsuite?** Support is not always quick. Sometimes when I have issues it takes some time to hear back from a representative. I also think the Ai feature could use some work. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is helping me not have to worry about what I'm going to post next week or the week after. It also provides extremely helpful analytics that I use in all of my planning meetings with my team. ### 27. RSS Feed and Bulk Scheduling Make News Posting Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Shanya D. | Social Media Manager, Newspapers, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Hootsuite?** I manage social media for The Statesman a Delhi based newspaper site, so there's always a constant flow of news posts going out during the day. RSS feed feature is very useful for me because it pulls website posts directly into dashboard and saves a lot of manual work. I also use bulk scheduling pretty often when there are multiple new updates lined up together. It makes my work more manageable during busy day. **What do you dislike about Hootsuite?** A few really useful apps and integrations are locked behind premium addon subscription. Sometimes that becomes difficult because extra approvals are needed internally before we can use certain features, even when they would genuinely help the team. **What problems is Hootsuite solving and how is that benefiting you?** It helps us handle daily news publishing in a more manageable way. Since timing matters a lot in media, being able to schedule posts quickly and manage everything from one site saves time and reduces repetitive work for our social media team. ### 28. Easy to Learn Social Media Management with Powerful Analytics and Teamwork **Rating:** 4.0/5.0 stars **Reviewed by:** Cassie B. | Communications associate, Small-Business (50 or fewer emp.) **Reviewed Date:** May 20, 2026 **What do you like best about Hootsuite?** I like it because it is very easy to use and learn, as well as teach others. Another reason I like Hootsuite is its analytics features. The platform provides insights about engagement, audience growth, and post performance, which helps users understand what content works best. These tools are useful for improving communication strategies and creating stronger connections with audiences. Hootsuite also supports teamwork by allowing multiple people to collaborate on campaigns and content planning. Overall, I like Hootsuite because it combines creativity, organization, and analytics into one platform. It simplifies social media management while helping users communicate more effectively and professionally online. **What do you dislike about Hootsuite?** The only thing I dislike about Hootsuite is the cost. Many of the advanced features, such as detailed analytics, team collaboration tools, and managing multiple accounts, are only available through paid plans. For students, small businesses, or individuals with limited budgets, the pricing can feel expensive compared to other social media management platforms. The free version also has restrictions that limit how useful it can be for larger projects. I also find that scheduled posts do not always perform as well as content posted directly through social media apps. Some platforms limit certain features when third-party scheduling tools are used, which can affect engagement and content quality. Additionally, occasional technical issues or connection problems between accounts can be frustrating. Overall, while Hootsuite is powerful and professional, its complexity, pricing, and occasional limitations make it less appealing for some users. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite solves the problem of managing multiple social media accounts separately. Without a platform like Hootsuite, users would need to log into each app individually to create posts, respond to messages, and track performance. This can take a lot of time and make it difficult to stay organized. Hootsuite brings everything into one dashboard, making social media management more efficient and convenient. One of the biggest problems Hootsuite solves is time management. The scheduling feature allows users to plan and automate posts in advance, which helps maintain a consistent online presence without needing to post manually every day. This benefits me because it reduces stress and helps me stay organized while balancing school, work, and other responsibilities. Hootsuite also solves the problem of tracking audience engagement and content performance. Its analytics tools provide insights into which posts are successful and how audiences interact with content. This benefits me by helping me improve communication strategies and create more effective posts. Another benefit is collaboration. Hootsuite allows teams to work together on campaigns, approvals, and content planning in one place. Overall, Hootsuite benefits me by saving time, improving organization, and making social media communication easier and more professional. ### 29. Streamlined Workflows - Social Media Content Management and Reporting **Rating:** 3.5/5.0 stars **Reviewed by:** Kylie A. | Contributor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** Streams within Hootsuite are very helpful for organization of content / posts across all social media platforms connected. URL uploading and condensing is seamless when creating social media posts and this aids in overall performance of month-to-month social media content calendar creation. Hootsuite support and onboarding was a breeze and the team members were able to quickly address all areas of concern. The AI capabilities within the platform have been a great overall addition especially in terms of data, analytics, and social media copy creation. Workflow on a day-to-day basis have been improved especially in the areas of quick data pulls, demographic and audience behavior, and content performance. Excellent UI / UX. The integrations of team workflows have been beneficial and the overall pricing for each team member is competitive within industry. **What do you dislike about Hootsuite?** I do not enjoy the lack of API connection to seamlessly upload IG / FB Stories. I also believe there can be improvements at the general level for monitoring team member activity - such as how many times they are logging in, how many times they are viewing streams, and how many times they are generating reports. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is solving the problem of lack of data, reporting, and metrics insights that IG / Meta do not currently have at large. The demographic information and data is more insightful when compared and it is great to be able to lean into Hootsuite on a month-by-month and year-over-year basis across all social media platforms. ### 30. Top Notch Customer Care Backed By A Easy To Use Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Seth M. | Customer Experience & Client Relations Marketing Consultant - Digital & Experientially Focused, Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Hootsuite?** Aside from the readily available customer support provided by a dedicated account manager, the platform is relatively straight forward and easy to navigate for the most part. It also connects to my social channels easy for tracking purposes. **What do you dislike about Hootsuite?** Could be a bit more robust in analytics as well as data retrieval. It tends to only pull a limited amount of historical data and not easy to do YoY metrics. I would like it to use AI in this respect to help pull some historical data and use it to compare to our competitors. **What problems is Hootsuite solving and how is that benefiting you?** It helps me put all the content being pushed out via the numerous social channels my team and I manage on a daily basis into one calendar. I can quickly see what content is going out, how often it’s being posted, and which channel it’s on. It also keeps the metrics in one place for easy viewing, and makes it simple to export them to other applications as well. ### 31. Balanced & Professional - Recommended **Rating:** 5.0/5.0 stars **Reviewed by:** Donny P. | Photographer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2026 **What do you like best about Hootsuite?** What I like best about Hootsuite is the ability to manage multiple social media accounts from a single dashboard. The UI/UX is clean and highly intuitive; the drag-and-drop content calendar has massively streamlined our weekly scheduling workflow. In terms of Integrations, it syncs effortlessly with all major platforms (Instagram, LinkedIn, X) as well as Canva, which saves us from constantly switching tabs. The software’s Performance is exceptionally stable, and scheduled posts go live reliably without lag. While the Pricing / ROI can feel a bit steep for smaller teams, the sheer amount of time saved weekly makes it a worthwhile investment that pays for itself. Additionally, their Support / Onboarding resources were excellent, making it incredibly easy to train our new team members quickly. Finally, the built-in AI / Intelligence features have been an unexpected benefit, helping us quickly brainstorm engaging captions and optimal posting times when we hit a creative block. **What do you dislike about Hootsuite?** What I dislike most about Hootsuite is that the Pricing / ROI has become increasingly difficult to justify for smaller teams, as frequent price hikes don't always feel matched by new value. From a UI/UX standpoint, the dashboard can feel quite cluttered and overwhelming for new users, which slows down the initial Support / Onboarding process. I've also noticed occasional Performance lag when loading heavy analytics reports or uploading large video files. Regarding Integrations, token disconnections happen a bit too frequently, forcing us to constantly re-authenticate our social accounts. Finally, while the platform has added AI / Intelligence features, the AI caption generator can feel a bit generic; it would be highly improved if it allowed us to train it on our specific brand voice and past high-performing posts. **What problems is Hootsuite solving and how is that benefiting you?** Before using Hootsuite, we struggled with a highly fragmented workflow where we had to manually log in and out of five different social platforms to post content, leading to missed postings and inconsistent branding. By implementing Hootsuite, we can now schedule an entire month’s worth of multi-channel content from a single, centralized dashboard. This has resulted in a measurable 10+ hours saved every week for our marketing team and a 25% increase in our overall posting consistency. Additionally, we struggled to track cross-platform analytics efficiently, but now we can generate comprehensive, unified reports with a single click. This has allowed us to quickly identify our highest-performing content and pivot our strategy in real-time, giving us a much clearer picture of our digital marketing ROI. ### 32. Hootsuite Saves Us Time with Easy Scheduling, Smart AI, and Fast Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Christ Church H. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Hootsuite?** Hootsuite is a time saver. My team loves the ability to schedule a post once and it's available for all of our social media profiles. It's easy interface is perfect for even the least tech savvy of us, and we enjoy the diagnostic score summary to show where we can improve. The AI integrations helping situations where we can't come up with a creative caption for our post and we also like the inclusion of the non-official holidays on the calendar and incorporating them into our regularly scheduled posts. Onboarding new team members into Hootsuite is a breeze and we're very happy with how fast Hootsuite performs. **What do you dislike about Hootsuite?** It's more of an inconvenience than a dislike, but when our account(s) are disconnected from Hootsuite, we don't always get notified when it happens. But other than that there is no downside. **What problems is Hootsuite solving and how is that benefiting you?** We use Hootsuite to keep track of our social media posts and to see how and when everything is scheduled. We use all ten account spots on our Hootsuite account, and it helps us get a clear picture of where our posts are falling short so we can spot gaps more easily. ### 33. Inbox 2.0 Makes Multi-Platform Engagement and Team Assignments Effortless **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew H. | Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2026 **What do you like best about Hootsuite?** How all my social networks can be viewed at a glance and posted to with relative ease. I very much appreciate the ability to develop a post and then refine it for each platform respectively. The Inbox 2.0 is by far my most used feature and it makes responding to mentions, comments, and messages a breeze! Having Facebook, X, LinkedIn, and Instagram messages, comments, and mentions integrated into one space AND being able to assign them to team members has been invaluable for our workflow. **What do you dislike about Hootsuite?** The backend for managing teams and members feels a bit outdated. Granting permissions to individuals has been a little bit of a headache at times where there is a bit of vagueness regarding how and which features we're giving permission for. I have had struggles with the performance of the listening feature as far as narrowing results through booleans. Multiple times I have excluded a keyword or phrase only to see it appear in my results. That could likely be a user-error issue rather than a platform issue. The pricing of the listening features has been a bit of an issue for our office, and in the two years since upgrading we have definitely underutilized it. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite has streamlined our publishing process first and foremost. We have developed a fairly thorough workflow with our social media channels through Hootsuite and has made onboarding new team members a breeze. The addition of Owly GPT as an AI assistant has been very helpful in idea generation and reworking captions for our content. ### 34. Hootsuite - Jobs made easier **Rating:** 5.0/5.0 stars **Reviewed by:** SUHAS G. | Social Media Assitant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Hootsuite?** It makes my everyday job of scheduling posts for my organisation much easier. I can publish across different platforms at the same time, which saves me a lot of effort. I can also monitor performance for each post, making it easier to track which posts are performing best on each platform. The AI feature helps by suggesting good, refined captions. The pricing offers great value, and the support I receive for my day-to-day scheduling tasks is very good. **What do you dislike about Hootsuite?** Sometimes the tagging of posts could cause little bit of trouble while posting same post across different platforms. Let's say we want to tag particular person who is having a very common name then it gets difficult to find that person. **What problems is Hootsuite solving and how is that benefiting you?** The fact that I save lot of time and effort scheduling the posts in advance makes my job easier. I can schedule in whichever time I want. I can use the analytics to try understand how I can improve with my scheduling makes my job even more easier ### 35. Hootsuite Makes Multi-Platform Scheduling and Content Ideas Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Senior Digital Marketing Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** I like that Hootsuite offers all the benefits of scheduling content--I've actually started using it instead of the native scheduling tools that Meta provides because Hootsuite is better. It's also great because all of our scheduled content across multiple platforms can be scheduled/viewed in one place. It also has great AI integrations that help plan hashtags and provide content ideas. **What do you dislike about Hootsuite?** There honestly are no things that I actually dislike. Perhaps a price discount would be nice, but honestly, the pricing is fair for what you get. Or integrating even more platforms? (I'm thinking specifically Substack, since that is one channel we'd like to be able to schedule content for that we're not currently able.) **What problems is Hootsuite solving and how is that benefiting you?** The biggest problem that Hootsuite provides a benefit for is the scheduling tool. We produce a great number of content across channels, and having the ability to "set it and forget it" is much needed. There have been times when other native tools (Meta's Facebook, specifically) have failed in one way or another, or were buggy, and we were able to use Hootsuite without issue as an alternative. ### 36. Helpful Platform for Organized and Effective Social Media Management **Rating:** 4.0/5.0 stars **Reviewed by:** kelsey h. | Program Director, Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** One of my favorite features is the recommended posting times, which has really helped improve engagement and take the guesswork out of scheduling. I also appreciate how the platform helps adjust and optimize content while still keeping the original message and ideas I want to get across. The analytics and reporting tools are another huge plus. Being able to easily see which posts are performing well, how much traffic they’re bringing in, and overall engagement trends has made it much easier to understand what our audience responds to. Overall, it’s been a very helpful and user-friendly platform for managing and improving our social media presence. **What do you dislike about Hootsuite?** One frustration I’ve had with the platform is the approval process at times. Occasionally posts are rejected without clear suggestions or feedback on what specifically needs to be changed, which can make revisions difficult. I’ve also run into issues where scheduled posts are still waiting on approval after the planned posting time has already passed. Once that happens, the post essentially expires and the intended timing and engagement opportunity are lost. A smoother approval workflow or clearer notifications around pending approvals would make the scheduling process much more efficient. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite helps keep our social media organized, efficient, and aligned with our company’s goals and messaging. It saves time through scheduling, performance tracking, and engagement recommendations, while the analytics make it easy to see what content is performing best and what our audience responds to most. ### 37. Scheduling, Reports, and a Unified Inbox That Make Social Reporting Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Noelle P. | Social Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** I like the scheduling tools and the reports feature. It is very helpful when crafting my monthly and quarterly social reports. I also really like the automatic message feature and the combined inbox. It makes my job so much easier! **What do you dislike about Hootsuite?** I do not like that there is no feature to group Facebook profiles together. We have 27 locations that we cross post on and the site usually slows when we select all of them. Being able to select just one group would be fantastic. **What problems is Hootsuite solving and how is that benefiting you?** I am very thankful that Hootsuite provides a reliable service. The last scheduler we had would not post sometimes, and it was very unreliable. I am also thankful for the combined inbox, and the timed automatic messenger. It is very easy to see what comments/messages we have received in one place. When I am out of office, it ensures that our members will receive a response. ### 38. Helpful Upcontent Partnership, and Clear Dashboards **Rating:** 4.0/5.0 stars **Reviewed by:** Sue F. | Senior Brand Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Hootsuite?** I love their partnership with Upcontent, it's been really helpful getting current content that fits with my brand's needs. Their reporting dashboards are helpful and clear. I can easily share performance with leaders and provide information quickly. I'm really happy with the level of support the brand offers and the products reliability. **What do you dislike about Hootsuite?** I'm sad to see the end of individual account managers, this was something that was really necessary so many times throughout onboarding and throughout company changes. It felt like I lost a member of my social team. With that said though, I'm still feeling the same level of customer service through my upcontent team. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite is helping me identify what posts are performing, and ideate helpful content for my audience. The addition of ow.ly ai has been a huge impact on ideation. The social listening element has been helpful in illustrating the impact of social for the brand. ### 39. Hootsuite: very comprehensive and centralized, but expensive and not always intuitive **Rating:** 3.5/5.0 stars **Reviewed by:** yacine samy c. | data analyste, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2026 **What do you like best about Hootsuite?** What I like most about Hootsuite is its ability to centralize all social media management on a single platform. Scheduling posts, tracking messages, and analytics are very convenient for saving time on a daily basis. I also appreciate the numerous integrations available with other marketing tools and CRM, which greatly facilitate teamwork and task automation. **What do you dislike about Hootsuite?** What I like least about Hootsuite is mainly its price, which has become very high compared to other tools on the market. For small teams or freelancers, the cost is hard to justify. The interface can also seem quite cluttered and not very intuitive at first, with a real learning curve. Finally, customer support and some social integrations sometimes lack responsiveness, especially when there are connection issues with Instagram or TikTok. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite primarily solves the problem of managing multiple social networks by centralizing everything on a single platform. Instead of switching separately from Instagram to LinkedIn, Facebook, or TikTok, I can schedule my posts, respond to messages, and track performance from a single dashboard. However, the performance remains average, and the AI integration sometimes bugs. ### 40. The Ultimate Social Media Sidekick! **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew B. | Sales Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2025 **What do you like best about Hootsuite?** Hootsuite makes managing social media an absolute breeze! It integrates perfectly with Linkedin. The user-friendly interface and intuitive dashboard allow me to easily implement a scheduled post, and share content effortlessly across multiple platforms. I love how easy it is to navigate, saving me time and keeping my social media strategy organized. Whether you're a small business owner or a social media pro, Hootsuite is a game-changer. Highly recommend, I use it very frequently! **What do you dislike about Hootsuite?** What’s not to like? I only wish I’d discovered it sooner. It’s made it much easier to reach our audience using pre-made content from our marketing team, and the ability to set up automated shares for the future is a really great feature. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite has made crossposting and sharing my workplace’s content incredibly easy! The intuitive dashboard allows me to schedule and publish posts across multiple platforms seamlessly, saving time and ensuring consistency in our messaging. Since using Hootsuite, we’ve been able to reach more connections and expand our audience effortlessly. It’s been a huge asset in growing our online presence and engagement. Highly recommend for any team looking to streamline their social media strategy ### 41. Hootsuite Makes Social Scheduling and Automation Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Chris B. | Sr. Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Hootsuite?** Hootsuite makes it easy to plan ahead and automate tasks, which saves me countless hours when I’m managing content across multiple social media accounts. My creative process has two stages: first, getting ideas into a usable form, and then getting those refined ideas out into the world so they can have an impact. **What do you dislike about Hootsuite?** The guidelines—while based on market-proven data—can sometimes feel restrictive. I understand why it suggests adjusting my content, posting at a different time, or using alternatives to hashtags, but there may be specific reasons I choose to do what I’m doing in that moment. **What problems is Hootsuite solving and how is that benefiting you?** The biggest problem Hootsuite solves for me is time management. The recommendations for when to capture audience attention are helpful, but my schedule rarely lines up with them. Being able to create content on my own time while still reaching my followers on theirs is a huge benefit. ### 42. Streamlines Scheduling, Needs UI Improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Hootsuite?** I use Hootsuite for posting and scheduling posts on LinkedIn, Instagram, and Facebook. It makes it so I don't have to use multiple apps to post the same or similar content. Scheduling posts and posting are big parts of my job, and Hootsuite makes it so I can do my job without having to open Instagram, Facebook, and LinkedIn separately. The initial setup was easy. **What do you dislike about Hootsuite?** The UI for creating posts for multiple platforms could use improvement. Tagging is often a pain, especially with IG and FB being Meta platforms. It should try to find the appropriate account on other platforms and show uncertainty. It's also frustrating when adding media like images; if there's a problem with one image on one platform, removing the images from the original setup should work for all three platforms. Instead, I have to make changes to each platform individually. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite allows me to schedule and post on LinkedIn, Instagram, and Facebook without using multiple apps, streamlining my workflow. Our comms team is one person, so any improvement to efficiency has a big impact. ### 43. Hootsuite saved my life **Rating:** 4.5/5.0 stars **Reviewed by:** Shirley K. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about Hootsuite?** I especially appreciate Hootsuite’s reporting capabilities. The reports are clear, well organized, and easy to customize, which makes it straightforward to track performance across multiple platforms from one place. I can quickly review key metrics such as engagement, reach, and audience growth, and then turn that information into actionable insights for our campaigns. The option to export and share reports also streamlines internal reporting, particularly when I’m presenting results to management. Overall, it saves me time and helps support more data-driven decision-making. **What do you dislike about Hootsuite?** While Hootsuite is a powerful tool, it does come with a few drawbacks. Pricing can be quite high, especially for smaller teams or businesses, and some important features are only available on higher-tier plans. The platform also occasionally feels slow, particularly when loading or generating more detailed reports. Also, at times, the reports generator can Although the interface is generally clean, certain workflows such as bulk scheduling or bulk editing can be less intuitive than I’d expect. Integrations work well overall, but there are still occasional limitations depending on the specific platform. And while the analytics are helpful, the AI and insights could be more advanced, especially when it comes to predictive recommendations. **What problems is Hootsuite solving and how is that benefiting you?** Before using Hootsuite, managing multiple social media accounts felt time-consuming and fragmented. We had to log in to each platform separately, schedule posts manually, and pull reports from different sources, which made it hard to stay consistent and track performance effectively. With Hootsuite, we can now manage all our platforms in one place, schedule content ahead of time, and generate consolidated reports quickly. As a result, our workflow is much more efficient, we save several hours each week, and we’re able to make faster, data-driven decisions using real-time insights. ### 44. Hootsuite Tries to Help **Rating:** 0.0/5.0 stars **Reviewed by:** Katie C. | Social Media Manager and Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 **What do you like best about Hootsuite?** Best? Y'all don't do anything to be the best. The helpdesk takes over 24 hours to respond + gives a generic answer, no actual depth to help. Scheduling - it doesn't remember what day I chose to make my post for, so then I have to rechoose. There is no IG Grid viewing where I can see how my whole grid will look and y'all know marketing is visual and we need our IG to look like a museum at first glance. tssk tssk, do better. Also, this whole LinkInBio, extra stuff, it's just you trying to make more money and still offering a subpar linkinbio. **What do you dislike about Hootsuite?** -No IG Grid view for scheduling -No easier way to preschedule link in bio -Logs you out every 24 hours -Does not auto save posts youre working on -Cannot schedule YT Shorts **What problems is Hootsuite solving and how is that benefiting you?** You're giving me brain aneurisms. Your help desk takes too long to solve problems. This is benefiting me in sending me to my grave sooner than later due to un-needed stress. ### 45. Streamlined Scheduling but Needs Timely Updates **Rating:** 4.0/5.0 stars **Reviewed by:** Justin C. | Digital Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Hootsuite?** I use Hootsuite to schedule social media posts for my college, and I like the interface and the analytics. It gives me a full picture of our social media plan for the week, which helps me keep us on brand. I enjoy how these features make it easy to coordinate different brand voices for different channels and schedule content. **What do you dislike about Hootsuite?** I think that it could be a little quicker to update to current standards. For example: Instagram now supports 20 photos in a post, still in Hootsuite you can only schedule 10. Additionally, you still can't seem to schedule out YouTube shorts content. I wish the drag and drop scheduling could be done by the hour not just daily. Drag and drop posts to the hour instead of having to go into the post itself and change the time. **What problems is Hootsuite solving and how is that benefiting you?** I use Hootsuite to schedule social media posts, coordinating brand voices for different channels. It provides a full picture of our social media plan, helping keep us on brand. I like the interface and analytics, though I wish scheduling was by the hour. ### 46. Easy to plan content. Rudimentary AI. Needs improvement. **Rating:** 4.5/5.0 stars **Reviewed by:** Katie S. | Office Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2026 **What do you like best about Hootsuite?** I think it’s super easy to plan out a month’s worth of content in a single day. The data you get back is pretty interesting, although I’m not sure how much it actually helps in practice. **What do you dislike about Hootsuite?** I find the AI pretty rudimentary. It doesn’t really follow the brand voice I’m trying to establish. I’m not sure what the pricing is, but I’m confident it isn’t cheap. Support is okay, but they can’t really help me understand what the stats and numbers mean. Performance-wise it runs well, but it doesn’t flag missing captions, and it won’t let you edit multiple apps at the same time. That makes adding a first comment with Instagram hashtags a hassle. It was also very difficult to integrate our other accounts, and it required a lot of verification. **What problems is Hootsuite solving and how is that benefiting you?** It allows me to schedule out our content on instagram as opposed to having to wake up super early and individually select photos and make a caption on my own. ### 47. Easy Management of Social Accounts **Rating:** 4.0/5.0 stars **Reviewed by:** Emily M. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2025 **What do you like best about Hootsuite?** I like how easy it is to use and the analytics tools that it offers. I've tried multiple social media managing apps/softwares and their analytics typically do not compare to the depth and relevance of the analytics that Hootsuite offers. I like how easy it is to manage and post on multiple social profiles all in one place. I've tried other platforms but it feels like they tend to glitch often, and I don't have that issue with Hootsuite. I've also never had an issue with relinking social accounts but on other platforms I have had this issue. **What do you dislike about Hootsuite?** I think the least helpful thing about Hootsuite is not being able to see an Instagram feed layout. I know for most of our clients having a harmonious and aesthetically pleasing feed is essential for their brands and so having an option to view what your feed will look like with scheduled content would be helpful. I know that Cloud Campaign does this and Rella Social does as well. I also think that the pricing can push some people out of using Hootsuite. **What problems is Hootsuite solving and how is that benefiting you?** The problems that Hootsuite is solving for us is managing multiple client's social media platforms all at once and in once place. We manage multiple social media accounts and being able to schedule posts and view analtyics for each of them all in one place with the ease of just switching into the right client's social account is great! ### 48. Streamlined Social Media Management with Customization Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Clay M. | Events and Communications Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2025 **What do you like best about Hootsuite?** I use Hootsuite to post cross-platform on social media accounts for a nonprofit. It allows me to automate the posting process, letting me plan months at a time, which saves a ton of time. It's very easy and convenient to use. I like that it shortens links automatically and the ability to customize for different platforms, like links on Facebook versus 'link in bio' on Instagram. Instead of logging in and editing each post on different apps, scheduling one post across four platforms and changing the messaging for the individual platform on one screen is a huge time saver. The initial setup was fairly easy; within about 20 minutes, everything was connected. **What do you dislike about Hootsuite?** Posting reels and videos does not seem to be as easy. Sometimes it is less trouble to post from my phone. **What problems is Hootsuite solving and how is that benefiting you?** Hootsuite automates my posting process, allowing me to schedule months in advance, saving a ton of time. It simplifies posting cross-platform by letting me customize for each platform from one screen. ### 49. Social Media for Nonprofits Made Easier **Rating:** 4.5/5.0 stars **Reviewed by:** Joy B. | AMA Director of Marketing & Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2024 **What do you like best about Hootsuite?** Love that we're able to bring our company's many social media channels into one place where it's easy for us to post across channels with ease. The new reporting features are helpful and the advanced AI features also add. It's easy to keep track of performance and the price is reasonable enough to fit into our nonprofit budget. **What do you dislike about Hootsuite?** Overall I have few complaints about Hootsuite. I would like to see more robust options in reporting over time, particularly with the ability to export reports that I can use to better present to the C-Suite level. **What problems is Hootsuite solving and how is that benefiting you?** Trying to post across our many channels was difficult for our smaller nonprofit team, but Hootsuite makes it easy to manage our significant list of channels and makes scheduling posts a breeze. It's helped us get on top of our social media game and improves overall results. Easier posting opportunities also boosts performance overall for our organization. ### 50. Easy Setup and a Beautiful Interface for Social Media Management **Rating:** 4.0/5.0 stars **Reviewed by:** Morgan S. | Clinical Case Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Hootsuite?** Hootsuite is a good social media management tool, easy to use and has a beautiful interface. My company just started using it and I was surprised at how easy set up has been. **What do you dislike about Hootsuite?** Unfortunately, it’s pretty heavy on the pocket. There are tools out there that offer the same—and in some cases even better—features, like Social Champ, with very reasonable pricing and good customer support. So, yes, it can work well for people who don’t mind investing a lot in this kind of tool, but for struggling agencies, startups, and new entrepreneurs, it ends up feeling a bit too pricey. **What problems is Hootsuite solving and how is that benefiting you?** This platform handles pretty much everything a social media manager does on a day-to-day basis. It lets you curate content, schedule posts, and publish them all in one place, which is a huge time-saver. ## Hootsuite Discussions - [What apps does hootsuite work with?](https://www.g2.com/discussions/what-apps-does-hootsuite-work-with) - 1 comment, 1 upvote - [I would like to find some tutorials to refresh my memory and use Hootsuite more efficiently.](https://www.g2.com/discussions/i-would-like-to-find-some-tutorials-to-refresh-my-memory-and-use-hootsuite-more-efficiently) - 1 comment, 1 upvote - [How do i post album type or carousel type IG posts](https://www.g2.com/discussions/how-do-i-post-album-type-or-carousel-type-ig-posts) - 1 comment, 1 upvote - [Can you search old posts keywords?](https://www.g2.com/discussions/51971-can-you-search-old-posts-keywords) - 1 comment, 1 upvote - [How well does Hootsuite work for posting to Instagram? Has anyone else encountered problems?](https://www.g2.com/discussions/33584-how-well-does-hootsuite-work-for-posting-to-instagram-has-anyone-else-encountered-problems) - 1 comment, 1 upvote - [View Hootsuite pricing details and edition comparison](https://www.g2.com/products/hootsuite/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-23+21%3A51%3A04+-0500&secure%5Bsession_id%5D=1ccfae4c-5b0c-4bd1-b1dd-0a15bce6335e&secure%5Btoken%5D=559670b342d61ee7405e49e2b023aede1f07f3841ac26413bf99a1837c7f68c0&format=llm_user) ## Hootsuite Integrations - [AdEspresso by Hootsuite](https://www.g2.com/products/adespresso-by-hootsuite/reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Adobe Express](https://www.g2.com/products/adobe-express/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [Binder.so](https://www.g2.com/products/binder-so/reviews) - [Bitly](https://www.g2.com/products/bitly/reviews) - [Canto](https://www.g2.com/products/canto/reviews) - 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Attribution - Hashtag Analytics - Sentiment Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Platform Interoperability** - Close Ecosystem API **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - 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