Hootsuite Reviews & Product Details

I use Hootsuite to schedule social media posts for my college, and I like the interface and the analytics. It gives me a full picture of our social media plan for the week, which helps me keep us on brand. I enjoy how these features make it easy to coordinate different brand voices for different channels and schedule content. Review collected by and hosted on G2.com.

I think that it could be a little quicker to update to current standards. For example: Instagram now supports 20 photos in a post, still in Hootsuite you can only schedule 10. Additionally, you still can't seem to schedule out YouTube shorts content. I wish the drag and drop scheduling could be done by the hour not just daily. Drag and drop posts to the hour instead of having to go into the post itself and change the time. Review collected by and hosted on G2.com.

I think it’s super easy to plan out a month’s worth of content in a single day. The data you get back is pretty interesting, although I’m not sure how much it actually helps in practice. Review collected by and hosted on G2.com.

I find the AI pretty rudimentary. It doesn’t really follow the brand voice I’m trying to establish. I’m not sure what the pricing is, but I’m confident it isn’t cheap. Support is okay, but they can’t really help me understand what the stats and numbers mean.

Performance-wise it runs well, but it doesn’t flag missing captions, and it won’t let you edit multiple apps at the same time. That makes adding a first comment with Instagram hashtags a hassle. It was also very difficult to integrate our other accounts, and it required a lot of verification. Review collected by and hosted on G2.com.

I like how easy it is to use and the analytics tools that it offers. I've tried multiple social media managing apps/softwares and their analytics typically do not compare to the depth and relevance of the analytics that Hootsuite offers. I like how easy it is to manage and post on multiple social profiles all in one place. I've tried other platforms but it feels like they tend to glitch often, and I don't have that issue with Hootsuite. I've also never had an issue with relinking social accounts but on other platforms I have had this issue. Review collected by and hosted on G2.com.

I think the least helpful thing about Hootsuite is not being able to see an Instagram feed layout. I know for most of our clients having a harmonious and aesthetically pleasing feed is essential for their brands and so having an option to view what your feed will look like with scheduled content would be helpful. I know that Cloud Campaign does this and Rella Social does as well. I also think that the pricing can push some people out of using Hootsuite. Review collected by and hosted on G2.com.

I use Hootsuite to post cross-platform on social media accounts for a nonprofit. It allows me to automate the posting process, letting me plan months at a time, which saves a ton of time. It's very easy and convenient to use. I like that it shortens links automatically and the ability to customize for different platforms, like links on Facebook versus 'link in bio' on Instagram. Instead of logging in and editing each post on different apps, scheduling one post across four platforms and changing the messaging for the individual platform on one screen is a huge time saver. The initial setup was fairly easy; within about 20 minutes, everything was connected. Review collected by and hosted on G2.com.

Posting reels and videos does not seem to be as easy. Sometimes it is less trouble to post from my phone. Review collected by and hosted on G2.com.

Love that we're able to bring our company's many social media channels into one place where it's easy for us to post across channels with ease. The new reporting features are helpful and the advanced AI features also add. It's easy to keep track of performance and the price is reasonable enough to fit into our nonprofit budget. Review collected by and hosted on G2.com.

Overall I have few complaints about Hootsuite. I would like to see more robust options in reporting over time, particularly with the ability to export reports that I can use to better present to the C-Suite level. Review collected by and hosted on G2.com.

I enjoy that Hootsuite goes across social media but I have scaled back my use and I am not sure I will renew next year. I like that it measures clicks and helps me know which time slots to place my book ads into, and how to post my ads effectively. Setting it up was easy too. Review collected by and hosted on G2.com.

I'm finding a limit to the reach that I can get with Hootsuite. It looks like I'm only reaching the same thousand people, and I need to reach far more than that. It feels like my posts might be getting blocked by social media outlets like Twitter and Instagram because of the frequency. Despite posting some weeks 24 hours a day, seven days a week, it's not reaching enough people. I think somehow they're discounting my posts because they're too frequent. Also, I'm having trouble signing in to my Twitter account and connecting Hootsuite to it. Review collected by and hosted on G2.com.

I appreciate the ability to manage not only posting to multiple platforms, but also the ability to manage advertising and post boosting directly within the application.

The interface is intuitive, and within minutes of being brought into our company's license of Hootsuite I was able to plan out a month of posts easily. I use Hootsuite daily and have not found an alternative that is as quick and easy to use. Review collected by and hosted on G2.com.

The information on viewership could be a little more robust. I appreciate the ability to monitor but sometimes replying is a challenge. That said for the time I have to spend, Hootsuite is an excellent resource. Review collected by and hosted on G2.com.

I use Hootsuite daily to schedule content ahead of time, check how posts are performing and then look at the analytics of my posts to determine the efficacy of my marketing strategy. It's so much wrapped up into one software and it's constantly growing. Pricing is great, which makes this a good ROI for my job. The AI is also improving and has given me some pretty promising results for post ideas and marketing options. Review collected by and hosted on G2.com.

Hootsuite can, at times, be its own worst enemy. The reality is that integrating with so many complex social media platforms is difficult to maintain, and if a policy changes at Meta or LinkedIn has a glitch, Hootsuite is affected—even though it isn’t necessarily Hootsuite’s fault. It’s simply something I dread: getting disconnected from a social page. Review collected by and hosted on G2.com.

The scheduling and planning feature is phenomenal. I can plan an entire month's worth of content and the Hootsuite platform handles the scheduling, optimising and metric tracking of each post. Highly efficient, convenient and user-friendly. Review collected by and hosted on G2.com.

There's some security features that activate when I'm logging in where I have to verify myself before continuing. A bit frustrating, but at the end of the day, I'd much prefer a platform that keeps my identity, activity and info safe. Sometimes my accounts get disconnected and I have to reconnec t them, which can be a mild inconvenience. Review collected by and hosted on G2.com.

This tool allows you to manage multiple social media platforms easily and does the job fairly well. You can select different posting times for each platform, which makes scheduling content very simple. I’ve been using it every day for the past two years. It is definitely a must-have when you have multiple platforms to handle alongside other digital tasks.

The pricing is competitive and offers good value.

Sometimes it lacks performance, but overall it works great. They also provide excellent support for any issues that arise. Review collected by and hosted on G2.com.

There's no feature to add location to your posts. Other thing that I noticed is that for Pinterest you need to create separate Pin to make a post. It should take a same content and post in while you are posting on other sites. Making a separate Pin makes it time consuming. It does not serve the purpose of posting everything at once when Pinterest is a must for you. But overall it does a good job posting on FB, Insta, LinkedIn and Twitter, all at once. Review collected by and hosted on G2.com.