# Best Social Media Analytics Software for Medium-Sized Businesses *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* The best social media analytics software in 2026 is Sprout Social, rated 4.4 out of 5 on G2 based on 6,400+ verified reviews. For small businesses and agencies, Zoho Social offers a free tier with strong analytics. The highest user-rated tool among the top five is Vista Social at 4.8 stars. 1. Sprout Social — 4.4/5 (6,400+ reviews): Best for social listening and analytics at scale 2. Hootsuite — 4.3/5 (7,200+ reviews): Best for multi-network scheduling and reporting 3. Zoho Social — 4.6/5 (2,900+ reviews): Best for small businesses and agencies 4. SOCi — 4.5/5 (4,000+ reviews): Best for multi-location brands and local search 5. Vista Social — 4.8/5 (1,000+ reviews): Best for small teams wanting scheduling plus analytics *Updated June 2026. Based on 2026 G2 verified review data across 313 products.* Products classified in the overall Social Media Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Social Media Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Social Media Analytics category. In addition to qualifying for inclusion in the Social Media Analytics Software category, to qualify for inclusion in the Medium-Sized Business Social Media Analytics Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. ## Top Social Media Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5.0 (6,385 reviews) | Multi-channel social reporting with campaign tagging | "[Intuitive, Responsive UI with Great Onboarding and Support](https://www.g2.com/survey_responses/sprout-social-review-12978419)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,268 reviews) | Multi-account scheduling with unified social inbox | "[Hootsuite Makes Cross-Platform Scheduling and Reporting Effortless](https://www.g2.com/survey_responses/hootsuite-review-13039785)" | | 3 | [Zoho Social](https://www.g2.com/products/zoho-social/reviews) | 4.6/5.0 (2,835 reviews) | Cross-platform scheduling with unified engagement tracking | "[Efficient Social Media Scheduling with Room for Improvement](https://www.g2.com/survey_responses/zoho-social-review-12911727)" | | 4 | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5.0 (4,442 reviews) | Multi-location social and review management | "[SOCi Streamlines Local Marketing with a Powerful All-in-One Dashboard](https://www.g2.com/survey_responses/soci-review-12410019)" | | 5 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,101 reviews) | Multi-platform scheduling with unified inbox engagement | "[Very easy set up & huge time saver!](https://www.g2.com/survey_responses/vista-social-review-13047698)" | | 6 | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5.0 (3,876 reviews) | SEO-driven social scheduling with competitor tracking | "[Unmatched Data Speed](https://www.g2.com/survey_responses/semrush-review-13045627)" | | 7 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,624 reviews) | Social listening with cross-channel media monitoring | "[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)" | | 8 | [Bitly](https://www.g2.com/products/bitly/reviews) | 4.5/5.0 (914 reviews) | Shortened link tracking across social channels | "[There's a lot more to Bitly than shortening links!](https://www.g2.com/survey_responses/bitly-review-13058341)" | | 9 | [Linktree](https://www.g2.com/products/linktree/reviews) | 4.6/5.0 (96 reviews) | Multi-link bio pages with click analytics | "[All Your Links in One Clean, Simple Hub](https://www.g2.com/survey_responses/linktree-review-12251857)" | | 10 | [Dash Social](https://www.g2.com/products/dash-social/reviews) | 4.7/5.0 (406 reviews) | — | "[Streamlined Social Media Scheduling with Powerful Analytics and Insights](https://www.g2.com/survey_responses/dash-social-review-12861498)" | ## How Many Social Media Analytics Software Products Does G2 Track? **Total Products under this Category:** 315 ### Category Stats (Jul 2026) - **Average Rating**: 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: True Anthem (+1.95%) - Among all products in this category, True Anthem recorded the largest rating increase compared to last month *Last updated: July 02, 2026* ## How Does G2 Rank Social Media Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 62,700+ Authentic Reviews - 315+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### AgencyAnalytics AgencyAnalytics is the only reporting and insights platform built for marketing agencies. Prove your value to clients, win back the hours you lose to manual reporting, and keep more of the clients you've worked hard to earn. Connect every client's marketing channels into live, customizable dashboards and report on SEO, PPC, social media, email, call tracking, ecommerce, local, and more, with 85+ integrations in one place. Automate report creation and scheduling so polished, accurate updates go out on time without the manual work. Benchmark performance, spot trends early, and use AI-powered insights to walk into client calls already knowing what's working and what to fix. Everything is fully white-labeled for your agency, so clients get their own branded login to the web or mobile app. Whether you're an established agency or just getting started, AgencyAnalytics offers flexible pricing that scales as you grow. Try it risk-free for 14 days, no credit card required. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-07-02T19%3A41%3A38Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=16446&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%2Fmid-market&secure%5Btoken%5D=0dfd312da6c69a63412275ef3dfebc233f4846a02f9bf7e7bbcc34d32daa1285&secure%5Burl%5D=https%3A%2F%2Fagencyanalytics.com%2Fp%2Fg2%3Futm_source%3DG2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_id%3DG2Clicks%26utm_content%3Dfree-trial&secure%5Burl_type%5D=free_trial) --- ## What Are the Top-Rated Social Media Analytics Software Products in 2026? ### 1. [Sprout Social](https://www.g2.com/products/sprout-social/reviews) Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP. **Average Rating:** 4.4/5.0 **Total Reviews:** 6,385 **How Do G2 Users Rate Sprout Social?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Attribution:** 7.0/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Sprout Social?** - **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social) - **Company Website:** https://sproutsocial.com - **Year Founded:** 2010 - **HQ Location:** Chicago, IL - **Twitter:** @SproutSocial (116,252 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1175268/ (1,795 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 42% Small-Business, 35% Mid-Market #### What Are Sprout Social's Pros and Cons? **Pros:** - Ease of Use (1819 reviews) - Post Scheduling (1211 reviews) - Scheduling (1157 reviews) - Analytics (1004 reviews) - Centralized Management (931 reviews) **Cons:** - Missing Features (707 reviews) - Limited Features (527 reviews) - Expensive (456 reviews) - Improvement Needed (454 reviews) - High Pricing (388 reviews) ### What Do G2 Reviewers Say About Sprout Social? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Sprout Social, enjoying its user-friendly interface and seamless integration. - Users appreciate the **post scheduling capability** of Sprout Social for managing multiple accounts and enhancing efficiency. - Users find the **scheduling feature** of Sprout Social easy to use, facilitating effective content management and planning. - Users appreciate the **powerful analytics tools** of Sprout Social, enhancing their ability to track and compare post performance. - Users appreciate the **centralized management** of Sprout Social, enjoying easy navigation and a comprehensive overview of metrics. **Cons:** - Users find the **missing features** for team collaboration and analytics limitations frustrating within Sprout Social. - Users feel restricted by **limited features** , particularly in team collaboration and scheduling for private groups. - Users find the **high cost** of Sprout Social to be a barrier, limiting accessibility for some organizations. - Users report multiple **glitches and technical issues** with Sprout Social that hinder productivity and usability. - Users note that the **high pricing** of Sprout Social can be a barrier, especially for non-profit organizations. #### What Are Recent G2 Reviews of Sprout Social? **"[Intuitive, Responsive UI with Great Onboarding and Support](https://www.g2.com/survey_responses/sprout-social-review-12978419)"** **Rating:** 4.5/5.0 stars *— David E.* [Read full review](https://www.g2.com/survey_responses/sprout-social-review-12978419) --- **"[Smart Inbox and Best-Time Posting Recommendations Boost Engagement](https://www.g2.com/survey_responses/sprout-social-review-12983297)"** **Rating:** 5.0/5.0 stars *— Ivan O.* [Read full review](https://www.g2.com/survey_responses/sprout-social-review-12983297) --- #### What Are G2 Users Discussing About Sprout Social? - [How are marketers and businesses utilizing Sprout Social for managing their social media strategies?](https://www.g2.com/discussions/how-are-marketers-and-businesses-utilizing-sprout-social-for-managing-their-social-media-strategies) - 1 comment - [What is Sprout Social used for?](https://www.g2.com/discussions/what-is-sprout-social-used-for) - [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) - 3 comments - [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) - 4 comments, 1 upvote - [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) - 2 comments ### 2. [Hootsuite](https://www.g2.com/products/hootsuite/reviews) Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. **Average Rating:** 4.3/5.0 **Total Reviews:** 7,268 **How Do G2 Users Rate Hootsuite?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Attribution:** 7.4/10 (Category avg: 7.9/10) - **Scalability:** 8.4/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Hootsuite?** - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Company Website:** https://hootsuite.com/ - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite (6,164,377 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/288540/ (1,751 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 59% Small-Business, 29% Mid-Market #### What Are Hootsuite's Pros and Cons? **Pros:** - Post Scheduling (1066 reviews) - Scheduling (1031 reviews) - Ease of Use (855 reviews) - Time-saving (813 reviews) - Centralized Management (777 reviews) **Cons:** - Limited Features (320 reviews) - Expensive (317 reviews) - High Pricing (282 reviews) - Linking Issues (248 reviews) - Missing Features (246 reviews) ### What Do G2 Reviewers Say About Hootsuite? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficient post scheduling** in Hootsuite, optimizing engagement and saving time for diverse social media strategies. - Users value the **advanced scheduling capabilities** of Hootsuite, enabling strategic post planning for optimal engagement across regions. - Users appreciate the **ease of use** of Hootsuite, highlighting its reliable posting and efficient multi-platform management. - Users appreciate the **time-saving capabilities** of Hootsuite, enabling efficient management of multiple social media accounts. - Users appreciate the **centralized management** of Hootsuite, allowing easy oversight of multiple social media accounts. **Cons:** - Users are frustrated by **limited features** of Hootsuite, particularly missing Instagram feed layout previews and untagged mention tracking. - Users find Hootsuite **expensive** , with limited features in lower-tier plans and rising costs over time. - Users find Hootsuite's **high pricing** concerning, especially for small businesses requiring affordable options. - Users experience **linking issues** with Instagram and other integrations, complicating DM automation and monitoring brand mentions. - Users express frustration over **missing features** in Hootsuite, especially regarding DM automation and untagged mentions. #### What Are Recent G2 Reviews of Hootsuite? **"[Hootsuite Makes Cross-Platform Scheduling and Reporting Effortless](https://www.g2.com/survey_responses/hootsuite-review-13039785)"** **Rating:** 5.0/5.0 stars *— SAID B.* [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13039785) --- **"[Easy, Intuitive Scheduling That Saves Time Across All Social Channels](https://www.g2.com/survey_responses/hootsuite-review-13057693)"** **Rating:** 5.0/5.0 stars *— Michael M.* [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13057693) --- #### What Are G2 Users Discussing About Hootsuite? - [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments - [How is Hootsuite being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments - [What is Hootsuite used for?](https://www.g2.com/discussions/what-is-hootsuite-used-for) - 2 comments - [What is Hootsuite Social Advertising used for?](https://www.g2.com/discussions/what-is-hootsuite-social-advertising-used-for) - 1 comment - [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) - 4 comments ### 3. [Vista Social](https://www.g2.com/products/vista-social/reviews) Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analytics, social inbox and listening, review management, link in bio, employee advocacy and much more. **Average Rating:** 4.8/5.0 **Total Reviews:** 1,101 **How Do G2 Users Rate Vista Social?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Attribution:** 9.2/10 (Category avg: 7.9/10) - **Scalability:** 9.6/10 (Category avg: 8.6/10) - **Report Customizability:** 9.4/10 (Category avg: 8.1/10) **Who Is the Company Behind Vista Social?** - **Seller:** [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc) - **Company Website:** https://vistasocial.com - **Year Founded:** 2022 - **HQ Location:** New York, US - **Twitter:** @vistasocialapp (2,663 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/vistasocial/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 72% Small-Business, 26% Mid-Market #### What Are Vista Social's Pros and Cons? **Pros:** - Ease of Use (562 reviews) - Social Media Management (455 reviews) - Features (369 reviews) - Post Scheduling (340 reviews) - Centralized Management (337 reviews) **Cons:** - Learning Curve (80 reviews) - Missing Features (69 reviews) - Social Media Limitations (67 reviews) - Improvement Needed (65 reviews) - Linking Issues (60 reviews) ### What Do G2 Reviewers Say About Vista Social? *AI-generated summary from verified user reviews* **Pros:** - Users find Vista Social's **ease of use** unparalleled, streamlining social media management with intuitive features and automation. - Users praise the **comprehensive social media management features** of Vista Social, enhancing their content creation and organization. - Users admire the **user-friendly interface and feature-rich platform** of Vista Social, perfect for small to medium businesses. - Users love the **easy post scheduling** in Vista Social, complemented by organized notifications and a useful unified inbox. - Users value the **centralized management** of Vista Social, finding it efficient for handling multiple accounts seamlessly. **Cons:** - Users find the **learning curve** of Vista Social a bit confusing, but appreciate that it improves with use. - Users note the **missing features** like LinkedIn DMs and mobile app capabilities limit Vista Social's effectiveness. - Users are frustrated by the **delay in real-time updates** that hinder prompt customer responses and may lead to losses. - Users note that there is **room for improvement** in the AI assistant's accuracy and dashboard analytics. - Users often face **linking issues** with Vista Social, complicating data syncing and account integration across platforms. #### What Are Recent G2 Reviews of Vista Social? **"[Very easy set up & huge time saver!](https://www.g2.com/survey_responses/vista-social-review-13047698)"** **Rating:** 4.0/5.0 stars *— Becky M.* [Read full review](https://www.g2.com/survey_responses/vista-social-review-13047698) --- **"[Easy way to manage multiple social media accounts](https://www.g2.com/survey_responses/vista-social-review-13031656)"** **Rating:** 5.0/5.0 stars *— sohail a.* [Read full review](https://www.g2.com/survey_responses/vista-social-review-13031656) --- ### 4. [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands. **Average Rating:** 4.3/5.0 **Total Reviews:** 725 **How Do G2 Users Rate Qualtrics Customer Experience?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Attribution:** 7.2/10 (Category avg: 7.9/10) - **Scalability:** 8.3/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind Qualtrics Customer Experience?** - **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics) - **Company Website:** https://www.qualtrics.com - **Year Founded:** 2002 - **HQ Location:** Provo, UT - **Twitter:** @Qualtrics (42,137 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/314350/ (6,231 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Business Data Analyst, Community Manager - **Top Industries:** Information Technology and Services, Higher Education - **Company Size:** 52% Enterprise, 36% Mid-Market #### What Are Qualtrics Customer Experience's Pros and Cons? **Pros:** - Ease of Use (18 reviews) - Analytics (14 reviews) - Helpful (13 reviews) - Feedback Management (9 reviews) - Insights Generation (9 reviews) **Cons:** - Complexity (7 reviews) - Improvement Needed (7 reviews) - Limited Customization (7 reviews) - Not Intuitive (7 reviews) - Expensive (6 reviews) ### What Do G2 Reviewers Say About Qualtrics Customer Experience? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of Qualtrics, making it accessible for even novices in customer experience management. - Users value the **strong analytics and reporting capabilities** of Qualtrics, enabling effective insights into customer experiences. - Users find Qualtrics Customer Experience **extremely helpful** for gaining insights and improving customer satisfaction and retention. - Users value the **feedback management capabilities** of Qualtrics Customer Experience for enhancing customer understanding and decision-making. - Users value the **deep insights generation** of Qualtrics, enabling enhanced customer satisfaction and informed decision-making. **Cons:** - Users find the **complexity** of Qualtrics challenging, especially when seeking basic survey functionalities and quick setup. - Users find the **custom setup and Text iQ functionality lacking** , as they seek better performance in various languages. - Users find **limited customization** options in Qualtrics, which can complicate their experience and hinder effectiveness. - Users find the **complexity of the interface** challenging, especially for newcomers trying to set up workflows. - Users find the pricing for Qualtrics Customer Experience to be **expensive** , especially for smaller teams and organizations. #### What Are Recent G2 Reviews of Qualtrics Customer Experience? **"[Versatile Insights, Needs Better Reports](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)"** **Rating:** 4.5/5.0 stars *— Sandra H.* [Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062) --- **"[Flexible Feedback Tool with Customization Challenges](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)"** **Rating:** 4.0/5.0 stars *— David K.* [Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025) --- #### What Are G2 Users Discussing About Qualtrics Customer Experience? - [What is Qualtrics Customer Experience used for?](https://www.g2.com/discussions/what-is-qualtrics-customer-experience-used-for) - [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) - 1 comment - [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) - 1 comment - [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) - 1 comment, 1 upvote - [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) - 1 comment ### 5. [Semrush](https://www.g2.com/products/semrush/reviews) Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. **Average Rating:** 4.4/5.0 **Total Reviews:** 3,876 **How Do G2 Users Rate Semrush?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 8.4/10 (Category avg: 8.1/10) **Who Is the Company Behind Semrush?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** https://adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 62% Small-Business, 28% Mid-Market #### What Are Semrush's Pros and Cons? **Pros:** - Features (799 reviews) - Ease of Use (781 reviews) - Keyword Research (679 reviews) - Helpful (625 reviews) - SEO Optimization (618 reviews) **Cons:** - Expensive (507 reviews) - High Pricing (437 reviews) - High Costs (414 reviews) - Pricing Issues (358 reviews) - Learning Curve (292 reviews) ### What Do G2 Reviewers Say About Semrush? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **variety of customizable tools** in Semrush, enhancing SEO visibility and improving overall experience. - Users find Semrush's **ease of use** enhances their SEO efforts, making keyword research and management simple and efficient. - Users value the **keyword insights** in Semrush, enabling effective content optimization and improved SEO performance. - Users value the **keyword insights** from Semrush, which enhance content optimization and boost SEO performance. - Users find **position tracking** in Semrush invaluable for monitoring search term performance and strategizing effectively. **Cons:** - Users find Semrush to be **expensive** , particularly for small businesses or teams needing budget-friendly options. - Users find Semrush's pricing to be **excessively high** , particularly affecting small businesses and independent consultants. - Users find the **high costs** of Semrush burdensome, especially for smaller businesses and those needing advanced features. - Users express concerns about **pricing issues** , finding Semrush's add-ons and overall costs challenging for tight budgets. - Users find the **steep learning curve** of Semrush challenging, especially for beginners navigating its complex interface. #### What Are Recent G2 Reviews of Semrush? **"[Unmatched Data Speed](https://www.g2.com/survey_responses/semrush-review-13045627)"** **Rating:** 4.5/5.0 stars *— George G.* [Read full review](https://www.g2.com/survey_responses/semrush-review-13045627) --- **"[All-in-One SEO Powerhouse](https://www.g2.com/survey_responses/semrush-review-13039309)"** **Rating:** 5.0/5.0 stars *— Udaya S.* [Read full review](https://www.g2.com/survey_responses/semrush-review-13039309) --- #### What Are G2 Users Discussing About Semrush? - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) - 4 comments - [What is Semrush Content Marketplace used for?](https://www.g2.com/discussions/what-is-semrush-content-marketplace-used-for) - [What is SplitSignal used for?](https://www.g2.com/discussions/what-is-splitsignal-used-for) - [How do I delete my RingCentral account?](https://www.g2.com/discussions/how-do-i-delete-my-ringcentral-account) - 2 comments ### 6. [Meltwater](https://www.g2.com/products/meltwater/reviews) Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,624 **How Do G2 Users Rate Meltwater?** - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10) - **Attribution:** 7.1/10 (Category avg: 7.9/10) - **Scalability:** 7.9/10 (Category avg: 8.6/10) - **Report Customizability:** 7.7/10 (Category avg: 8.1/10) **Who Is the Company Behind Meltwater?** - **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater) - **Company Website:** https://www.meltwater.com - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Meltwater (24,840 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13277/ (2,585 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 41% Small-Business, 37% Mid-Market #### What Are Meltwater's Pros and Cons? **Pros:** - Ease of Use (168 reviews) - Features (137 reviews) - Helpful (136 reviews) - Customer Support (111 reviews) - Helpfulness (96 reviews) **Cons:** - Improvement Needed (78 reviews) - Learning Curve (56 reviews) - Not Intuitive (50 reviews) - Technical Issues (48 reviews) - Complexity (47 reviews) ### What Do G2 Reviewers Say About Meltwater? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Meltwater, enjoying its intuitive interface and helpful onboarding training. - Users find Meltwater's **user-friendly features** and powerful media database to be exceptionally helpful and enjoyable. - Users appreciate the **helpful customer service** of Meltwater, ensuring a great experience with timely support and training. - Users value the **outstanding customer support** from Meltwater, noting responsiveness and helpfulness during urgent client needs. - Users value the **helpful support and insightful reports** provided by Meltwater, enhancing their overall user experience. **Cons:** - Users feel that **improvement is needed** in contract flexibility and auto-save features for better functionality. - Users find the **learning curve steep** for Meltwater, as the interface lacks intuitiveness and requires training to master. - Users find the interface **not intuitive** , often discovering features accidentally, which hinders their overall experience. - Users experience **technical issues** with Meltwater, encountering bugs, lag in accuracy, and content rejection challenges. - Users find the **interface complex and not intuitive** , necessitating training to navigate Meltwater effectively. #### What Are Recent G2 Reviews of Meltwater? **"[Meltwater Makes Reporting Easy for Marketing Communications](https://www.g2.com/survey_responses/meltwater-review-12907316)"** **Rating:** 4.5/5.0 stars *— Katie A.* [Read full review](https://www.g2.com/survey_responses/meltwater-review-12907316) --- **"[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)"** **Rating:** 5.0/5.0 stars *— Sydnie F.* [Read full review](https://www.g2.com/survey_responses/meltwater-review-10950025) --- #### What Are G2 Users Discussing About Meltwater? - [What is Linkfluence used for?](https://www.g2.com/discussions/what-is-linkfluence-used-for) - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment - [Is Klear safe?](https://www.g2.com/discussions/is-klear-safe) - 1 comment - [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) - 2 comments ### 7. [SOCi](https://www.g2.com/products/soci/reviews) SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data. **Average Rating:** 4.5/5.0 **Total Reviews:** 4,442 **How Do G2 Users Rate SOCi?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 8.0/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind SOCi?** - **Seller:** [SOCi](https://www.g2.com/sellers/soci) - **Company Website:** https://www.soci.ai/ - **Year Founded:** 2012 - **HQ Location:** San Diego, California - **LinkedIn® Page:** https://www.linkedin.com/company/soci-inc-/ (632 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Property Manager - **Top Industries:** Real Estate, Marketing and Advertising - **Company Size:** 51% Small-Business, 30% Mid-Market #### What Are SOCi's Pros and Cons? **Pros:** - Ease of Use (598 reviews) - Post Scheduling (424 reviews) - Helpful (351 reviews) - Centralized Management (348 reviews) - Scheduling (323 reviews) **Cons:** - Missing Features (138 reviews) - Limited Features (124 reviews) - Posting Issues (114 reviews) - Learning Curve (113 reviews) - Improvement Needed (85 reviews) ### What Do G2 Reviewers Say About SOCi? *AI-generated summary from verified user reviews* **Pros:** - Users find SOCi **extremely user-friendly** , appreciating its easy setup and seamless management of social media content. - Users appreciate the **ease and convenience** of SOCi's post scheduling, making content management effortless and efficient. - Users find SOCi **extremely helpful** for managing reviews and social media, providing excellent support and easy onboarding. - Users value the **centralized management** of SOCi, significantly simplifying multi-channel social media handling and saving time. - Users value the **ease of scheduling** with SOCi, enabling efficient social media management for busy teams. **Cons:** - Users find SOCi's **missing features** like robust report customizations and accurate listings monitoring significantly hinder their success. - Users find SOCi has **limited features** , lacking essential tools for effective social media engagement and listing accuracy. - Users dislike the **posting issue** where Facebook posts don’t sync to the SOCi calendar, complicating their workflow. - Users find there is a **steep learning curve** for SOCi, requiring time and better training for full proficiency. - Users find that **improvement is needed** in features like reporting accuracy and customizations for a smoother experience. #### What Are Recent G2 Reviews of SOCi? **"[Soci Review for Online Presence](https://www.g2.com/survey_responses/soci-review-11750099)"** **Rating:** 5.0/5.0 stars *— Freyen Jafeth F.* [Read full review](https://www.g2.com/survey_responses/soci-review-11750099) --- **"[SOCi Streamlines Local Marketing with a Powerful All-in-One Dashboard](https://www.g2.com/survey_responses/soci-review-12410019)"** **Rating:** 5.0/5.0 stars *— Layth A.* [Read full review](https://www.g2.com/survey_responses/soci-review-12410019) --- ### 8. [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. **Average Rating:** 4.4/5.0 **Total Reviews:** 709 **How Do G2 Users Rate Brandwatch Consumer Intelligence?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 6.8/10 (Category avg: 7.9/10) - **Scalability:** 8.2/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Brandwatch Consumer Intelligence?** - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** https://www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch (34,219 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/451367/ (842 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Analyst, Consultant - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 35% Enterprise, 34% Mid-Market #### What Are Brandwatch Consumer Intelligence's Pros and Cons? **Pros:** - Ease of Use (60 reviews) - Helpful (34 reviews) - Intuitive (29 reviews) - Dashboards (25 reviews) - Data Accuracy (25 reviews) **Cons:** - Learning Curve (20 reviews) - Limited Features (20 reviews) - Platform Limitations (19 reviews) - Not Intuitive (17 reviews) - Data Inaccuracy (16 reviews) ### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in creating widgets, enhancing their experience with intuitive data management. - Users find the **valuable media insights** provided by Brandwatch Consumer Intelligence essential for evaluating campaign effectiveness. - Users find Brandwatch Consumer Intelligence to be an **intuitively designed tool** that simplifies social listening and analysis. - Users value the **intuitive and customizable dashboard** of Brandwatch, enabling quick insights and efficient data management. - Users trust the **data accuracy** of Brandwatch Consumer Intelligence, finding it invaluable for insights and presentations. **Cons:** - Users struggle with a **notable learning curve** due to the platform's complexity and depth of features. - Users highlight the **limited features** of Brandwatch, noting gaps in data sources and query management challenges. - Users express concerns about **platform limitations** , citing issues with parsing capabilities and dashboard reliability. - Users find the **setup process not very intuitive** , making it challenging to get started with Brandwatch Consumer Intelligence. - Users experience **data inaccuracy** issues, affecting insights due to gaps in collection and flawed sentiment breakdowns. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **"[BrandWatch for your Social Listening needs](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)"** **Rating:** 4.5/5.0 stars *— Francisco O.* [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086) --- **"[Integration of accounts and queries to obtain more data and create reports](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834) --- #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost) - [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) - 2 comments ### 9. [Dash Social](https://www.g2.com/products/dash-social/reviews) Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels. **Average Rating:** 4.7/5.0 **Total Reviews:** 406 **How Do G2 Users Rate Dash Social?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Attribution:** 6.5/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) **Who Is the Company Behind Dash Social?** - **Seller:** [Dash Social](https://www.g2.com/sellers/dash-social) - **Company Website:** https://www.dashsocial.com/ - **Year Founded:** 2013 - **HQ Location:** Halifax, NS - **Twitter:** @DashSocialHQ (1,856 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dashsocialhq/ (299 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Social Media Coordinator - **Top Industries:** Apparel & Fashion, Cosmetics - **Company Size:** 41% Small-Business, 40% Mid-Market #### What Are Dash Social's Pros and Cons? **Pros:** - Ease of Use (69 reviews) - Analytics Focus (45 reviews) - Analytics (44 reviews) - Social Media Management (42 reviews) - Features (40 reviews) **Cons:** - Instagram Limitations (29 reviews) - Missing Features (27 reviews) - Limited Features (23 reviews) - Social Media Limitations (19 reviews) - Feature Limitations (18 reviews) ### What Do G2 Reviewers Say About Dash Social? *AI-generated summary from verified user reviews* **Pros:** - Users find Dash Social's **ease of use** remarkable, making navigation and collaboration effortless and enjoyable. - Users value the **analytics focus** of Dash Social for its intuitive insights and automated reporting capabilities. - Users value the **robust analytics** of Dash Social, enhancing performance predictions and marketing strategies across platforms. - Users love Dash Social for its **intuitive social analytics and scheduling** , making reporting and integration effortless. - Users value Dash Social for its **robust analytics and comprehensive features** , enhancing their social media marketing effectiveness. **Cons:** - Users express frustration over the **limitations in Instagram integration** , wishing for better scheduling and engagement tracking features. - Users are frustrated by the **missing features** , lacking full integration and robust tools for efficient usage. - Users desire improvements in **limited features** , specifically wanting better tools for listening and scheduling across platforms. - Users express concerns over **API limitations** affecting scheduling, content management, and data accuracy in Dash Social. - Users find **feature limitations** in Dash Social, particularly in multi-brand management and advanced reporting capabilities. #### What Are Recent G2 Reviews of Dash Social? **"[Dash Makes Scheduling Effortless with a Clean UI and Reliable Posting](https://www.g2.com/survey_responses/dash-social-review-12846720)"** **Rating:** 4.0/5.0 stars *— Ryan M.* [Read full review](https://www.g2.com/survey_responses/dash-social-review-12846720) --- **"[Streamlined Social Media Scheduling with Powerful Analytics and Insights](https://www.g2.com/survey_responses/dash-social-review-12861498)"** **Rating:** 5.0/5.0 stars *— Veronica G.* [Read full review](https://www.g2.com/survey_responses/dash-social-review-12861498) --- #### What Are G2 Users Discussing About Dash Social? - [What is Dash Hudson used for?](https://www.g2.com/discussions/what-is-dash-hudson-used-for) ### 10. [BuzzSumo](https://www.g2.com/products/buzzsumo/reviews) Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on. **Average Rating:** 4.5/5.0 **Total Reviews:** 105 **How Do G2 Users Rate BuzzSumo?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Attribution:** 6.8/10 (Category avg: 7.9/10) - **Scalability:** 8.1/10 (Category avg: 8.6/10) - **Report Customizability:** 6.7/10 (Category avg: 8.1/10) **Who Is the Company Behind BuzzSumo?** - **Seller:** [Cision](https://www.g2.com/sellers/cision) - **Year Founded:** 1867 - **HQ Location:** Chicago, IL - **Twitter:** @Cision (48,654 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/163054/ (3,861 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 61% Small-Business, 36% Mid-Market #### What Are BuzzSumo's Pros and Cons? **Pros:** - Content Management (3 reviews) - Content Creation (2 reviews) - Features (2 reviews) - Ease of Use (1 reviews) - Engagement (1 reviews) **Cons:** - Expensive (1 reviews) - Information Overload (1 reviews) - Initial Difficulty (1 reviews) - Interface Issues (1 reviews) - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About BuzzSumo? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate BuzzSumo's **powerful content research** , offering insights that enhance their content marketing strategies and save time. - Users appreciate the **ease of use and comprehensive content marketing tools** offered by BuzzSumo for effective content creation. - Users love BuzzSumo’s **powerful content research** , saving time and effortlessly discovering high-performing content across various platforms. - Users appreciate the **ease of use** of BuzzSumo, benefiting from integrated content marketing tools all in one place. - Users love the **easy discovery of high-performing content** on BuzzSumo, enhancing their engagement strategies effectively. **Cons:** - Users find BuzzSumo's higher-tier plans to be **expensive** for small teams or individual users to access premium features. - Users often find the **interface overwhelming** initially due to the vast number of data points presented. - Users find the **initial difficulty** of BuzzSumo's overwhelming interface challenging due to the numerous data points presented. - Users find the **interface overwhelming** initially due to the abundance of data points, complicating navigation. - Users find the **learning curve steep** due to the overwhelming number of data points in BuzzSumo's interface. #### What Are Recent G2 Reviews of BuzzSumo? **"[A Must-Have Tool for Content Marketers and Strategist](https://www.g2.com/survey_responses/buzzsumo-review-11354765)"** **Rating:** 4.5/5.0 stars *— Verified User in E-Learning* [Read full review](https://www.g2.com/survey_responses/buzzsumo-review-11354765) --- **"[Outstanding Experience with This Software](https://www.g2.com/survey_responses/buzzsumo-review-12064770)"** **Rating:** 4.5/5.0 stars *— Anurag G.* [Read full review](https://www.g2.com/survey_responses/buzzsumo-review-12064770) --- #### What Are G2 Users Discussing About BuzzSumo? - [What is your experience with BuzzSumo for content research, and what challenges have you faced?](https://www.g2.com/discussions/what-is-your-experience-with-buzzsumo-for-content-research-and-what-challenges-have-you-faced) - [What is BuzzSumo used for?](https://www.g2.com/discussions/buzzsumo-what-is-buzzsumo-used-for) - [What is content research?](https://www.g2.com/discussions/what-is-content-research) - [Where do I find content?](https://www.g2.com/discussions/where-do-i-find-content) - [How much does BuzzSumo cost?](https://www.g2.com/discussions/how-much-does-buzzsumo-cost) ### 11. [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services. **Average Rating:** 4.0/5.0 **Total Reviews:** 959 **How Do G2 Users Rate Brandwatch Social Media Management?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Attribution:** 6.7/10 (Category avg: 7.9/10) - **Scalability:** 8.1/10 (Category avg: 8.6/10) - **Report Customizability:** 7.4/10 (Category avg: 8.1/10) **Who Is the Company Behind Brandwatch Social Media Management?** - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** https://www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch (34,219 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/451367/ (842 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Higher Education - **Company Size:** 40% Mid-Market, 33% Small-Business #### What Are Brandwatch Social Media Management's Pros and Cons? **Pros:** - Ease of Use (55 reviews) - Post Scheduling (37 reviews) - Centralized Management (35 reviews) - Helpful (34 reviews) - Social Media Management (32 reviews) **Cons:** - Improvement Needed (23 reviews) - Publishing Limitations (20 reviews) - Limited Features (19 reviews) - Missing Features (16 reviews) - AI Limitations (14 reviews) ### What Do G2 Reviewers Say About Brandwatch Social Media Management? *AI-generated summary from verified user reviews* **Pros:** - Users value the **intuitive and user-friendly design** of Brandwatch, making social media management effortless and organized. - Users value the **easy post scheduling** of Brandwatch, simplifying management across multiple accounts without clutter. - Users appreciate the **centralized management** of Brandwatch, simplifying post scheduling and community interactions across multiple accounts. - Users find Brandwatch Social Media Management to be **incredibly helpful** for scheduling posts and monitoring brand conversations. - Users value the **intuitive interface** of Brandwatch, greatly enhancing their social media management experience across multiple accounts. **Cons:** - Users feel that the **overall interface and certain features** of Brandwatch need significant updates and improvements. - Users find the **publishing limitations** frustrating, wishing for better scheduling and content management features across platforms. - Users find Brandwatch's **limited features** frustrating, particularly in reporting, scheduling, and customizing measurements. - Users are frustrated with **missing features** , such as better integrations and more out-of-the-box options, impacting usability. - Users find Brandwatch's **AI limitations** frustrating, particularly regarding post visibility and content recovery features. #### What Are Recent G2 Reviews of Brandwatch Social Media Management? **"[Streamlined Social Management with Minor Connectivity Hiccups](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736) --- **"[Fantastic Scheduling Tool with Room for Cross-Platform Improvements](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037)"** **Rating:** 4.0/5.0 stars *— Sarah F.* [Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037) --- #### What Are G2 Users Discussing About Brandwatch Social Media Management? - [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) - 1 comment - [What does Falcon.io do?](https://www.g2.com/discussions/what-does-falcon-io-do) - [What is Falcon social media?](https://www.g2.com/discussions/what-is-falcon-social-media) - [What is Falcon software?](https://www.g2.com/discussions/what-is-falcon-software) - [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) - 2 comments ### 12. [Oktopost](https://www.g2.com/products/oktopost/reviews) Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform. **Average Rating:** 4.4/5.0 **Total Reviews:** 191 **How Do G2 Users Rate Oktopost?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Attribution:** 7.6/10 (Category avg: 7.9/10) - **Scalability:** 8.6/10 (Category avg: 8.6/10) - **Report Customizability:** 7.9/10 (Category avg: 8.1/10) **Who Is the Company Behind Oktopost?** - **Seller:** [Oktopost](https://www.g2.com/sellers/oktopost) - **Company Website:** https://www.oktopost.com - **Year Founded:** 2013 - **HQ Location:** Ramat Gan, Israel - **Twitter:** @Oktopost (4,069 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/oktopost/ (123 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Mid-Market, 27% Enterprise #### What Are Oktopost's Pros and Cons? **Pros:** - Ease of Use (27 reviews) - Post Scheduling (17 reviews) - Features (15 reviews) - Scheduling (15 reviews) - Analytics (13 reviews) **Cons:** - Improvement Needed (9 reviews) - Missing Features (5 reviews) - Data Inaccuracy (3 reviews) - Inaccurate Analytics (3 reviews) - Limited Analytics (3 reviews) ### What Do G2 Reviewers Say About Oktopost? *AI-generated summary from verified user reviews* **Pros:** - Users find Oktopost's platform to be **intuitive and user-friendly** , enhancing their social media management experience significantly. - Users value the **post scheduling capabilities** of Oktopost, appreciating its intuitive interface and effective campaign management. - Users appreciate Oktopost's **intuitive interface and useful integrations** , enhancing social media management and advocacy efforts effectively. - Users appreciate the **easy scheduling** and intuitive calendar function of Oktopost, enhancing their social media management experience. - Users value Oktopost's **intuitive analytics** , which simplify tracking KPIs and enhance social media strategy effectiveness. **Cons:** - Users report that **inaccurate data and slow response times** hinder the Oktopost experience and its functionality. - Users report significant issues with **missing features** , particularly with social listening and integration capabilities on Oktopost. - Users face issues with **data inaccuracy** from dashboards and lengthy response times for fixes, impacting overall reliability. - Users report **inaccurate analytics** from Oktopost, with discrepancies causing confusion in tracking and reporting performance. - Users highlight **limited analytics** in Oktopost, experiencing inaccuracies and insufficient data for effective engagement tracking. #### What Are Recent G2 Reviews of Oktopost? **"[Excellent team collaboration with powerful social BI reporting](https://www.g2.com/survey_responses/oktopost-review-13058913)"** **Rating:** 4.5/5.0 stars *— Laurel B.* [Read full review](https://www.g2.com/survey_responses/oktopost-review-13058913) --- **"[Oktopost Saves Time with Calendar View, SocialBI Insights, and Advocacy Tools](https://www.g2.com/survey_responses/oktopost-review-13058845)"** **Rating:** 4.5/5.0 stars *— Jessica H.* [Read full review](https://www.g2.com/survey_responses/oktopost-review-13058845) --- ### 13. [Bitly](https://www.g2.com/products/bitly/reviews) Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in-one Connections Platform empowers more than 5.7 million monthly active users and over 600,000 customers globally - people, influencers, brands, and businesses of every size - to use branded links, custom QR codes, and Landing Pages solutions as trusted platform for engaging their audience and delivering critical notifications, information, and experiences. Bitly is proud to be Certified™ by Great Place to Work®, the global authority on workplace culture and employee experience proven to deliver market-leading revenue, employee retention, and increased innovation. **Average Rating:** 4.5/5.0 **Total Reviews:** 914 **How Do G2 Users Rate Bitly?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 7.6/10 (Category avg: 7.9/10) - **Scalability:** 8.6/10 (Category avg: 8.6/10) - **Report Customizability:** 8.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Bitly?** - **Seller:** [Bitly, Inc.](https://www.g2.com/sellers/bitly-inc) - **Company Website:** https://bitly.com - **Year Founded:** 2008 - **HQ Location:** New York - **Twitter:** @Bitly (63,498 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/552285/ (346 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 60% Small-Business, 29% Mid-Market #### What Are Bitly's Pros and Cons? **Pros:** - Ease of Use (107 reviews) - Link Shortening (76 reviews) - URL Shortening (73 reviews) - Analytics (55 reviews) - QR Code (52 reviews) **Cons:** - Expensive (27 reviews) - Limited Analytics (26 reviews) - Link Management (23 reviews) - Link Management Issues (16 reviews) - Subscription Costs (16 reviews) ### What Do G2 Reviewers Say About Bitly? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Bitly, enjoying streamlined management and comprehensive features in one platform. - Users appreciate the **ease of use and link management** that Bitly provides, enhancing their link creation experience. - Users find Bitly's **ease of use and organized link management** to be invaluable for their teams. - Users appreciate the **easy data tracking and detailed analytics** provided by Bitly, enhancing their marketing strategies effortlessly. - Users appreciate the **seamless QR code builder** with excellent customization options for effective organization and tracking. **Cons:** - Users find Bitly's **costly multiple domain options** frustrating, leading many to seek more affordable alternatives. - Users express frustration with **limited analytics** that complicate data access and hinder effective communication of successes. - Users are concerned about **link management issues** , fearing loss of links if they stop using Bitly's service. - Users find the **link management issues** frustrating, especially with limitations on the basic plan and broken link indicators. - Users express concerns about **high subscription costs** and lost links after discontinuing Bitly, impacting long-term use. #### What Are Recent G2 Reviews of Bitly? **"[Bitly: a good service for marketing and for shortening URLs](https://www.g2.com/survey_responses/bitly-review-12956494)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/bitly-review-12956494) --- **"[There's a lot more to Bitly than shortening links!](https://www.g2.com/survey_responses/bitly-review-13058341)"** **Rating:** 4.5/5.0 stars *— Miguel F.* [Read full review](https://www.g2.com/survey_responses/bitly-review-13058341) --- #### What Are G2 Users Discussing About Bitly? - [What is Bitly used for?](https://www.g2.com/discussions/what-is-bitly-used-for) - 3 comments ### 14. [Reputation](https://www.g2.com/products/reputation/reviews) Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility. **Average Rating:** 4.5/5.0 **Total Reviews:** 2,404 **How Do G2 Users Rate Reputation?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Attribution:** 8.4/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 8.7/10 (Category avg: 8.1/10) **Who Is the Company Behind Reputation?** - **Seller:** [Reputation](https://www.g2.com/sellers/reputation) - **Company Website:** https://reputation.com/ - **Year Founded:** 2006 - **HQ Location:** San Ramon, CA - **Twitter:** @Reputation_Com (10,930 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1579888/ (707 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Community Manager, Property Manager - **Top Industries:** Automotive, Real Estate - **Company Size:** 46% Mid-Market, 29% Small-Business #### What Are Reputation's Pros and Cons? **Pros:** - Ease of Use (103 reviews) - Review Management (90 reviews) - Helpful (79 reviews) - Centralized Reviews (69 reviews) - Reputation Management (62 reviews) **Cons:** - Improvement Needed (25 reviews) - Reporting Issues (21 reviews) - Review Management (21 reviews) - Missing Features (18 reviews) - Scoring Issues (17 reviews) ### What Do G2 Reviewers Say About Reputation? *AI-generated summary from verified user reviews* **Pros:** - Users find Reputation **easy to use** , enjoying its straightforward interface that simplifies managing customer feedback and metrics. - Users appreciate the **easy SMS review requests** of Reputation, enhancing engagement and feedback collection effectively. - Users value the **user-friendly interface** of Reputation.com, benefiting from clear data and helpful insights for improvement. - Users value the **centralized review management** of Reputation, simplifying responses and improving dealership oversight across platforms. - Users appreciate the **centralized management** of reviews and surveys, making response handling efficient and seamless. **Cons:** - Users note the need for **improvement in integration and implementation** for a smoother experience with Reputation. - Users find the **survey email issues** frustrating, particularly when incorrect addresses prevent resending requests for feedback. - Users find the **feedback capture process frustrating** due to issues with bouncing survey emails and resending limitations. - Users are disappointed by the **missing features** in Reputation, wanting more tools for insights and social publishing. - Users find **scoring issues** frustrating, with unclear calculations and concerns over score drops affecting team engagement. #### What Are Recent G2 Reviews of Reputation? **"[Visually pleasing & streamlined process. No complaints](https://www.g2.com/survey_responses/reputation-review-9899978)"** **Rating:** 4.0/5.0 stars *— Danny M.* [Read full review](https://www.g2.com/survey_responses/reputation-review-9899978) --- **"[Centralized Hub for Reputation with Room for Social Media Improvement](https://www.g2.com/survey_responses/reputation-review-7128655)"** **Rating:** 4.0/5.0 stars *— Giovanni A.* [Read full review](https://www.g2.com/survey_responses/reputation-review-7128655) --- #### What Are G2 Users Discussing About Reputation? - [Is BlackLine an ERP?](https://www.g2.com/discussions/is-blackline-an-erp) - [How much does reputation com cost?](https://www.g2.com/discussions/how-much-does-reputation-com-cost) - 1 comment - [What is Reputation Management Software?](https://www.g2.com/discussions/what-is-reputation-management-software) - 1 comment - [How does reputation com work?](https://www.g2.com/discussions/how-does-reputation-com-work) - 1 comment ### 15. [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) Talkwalker is the market-leading consumer intelligence company. We bring in data from 30+ social networks, 150 million websites, and 100 data partners for a truly unified view of consumers. Our platform incorporates five products for one seamless experience: Social Listening Social Benchmarking Media Monitoring Customer Feedback Analytics Audience Insights Blue Silk™ AI drives the magic of Talkwalker. It uses our NLP and Generative AI technology to enrich the data, categorize it fast, and surface the most actionable insights. Talkwalker is the platform of choice for over 2,500 brands. Find out more at www.talkwalker.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 126 **How Do G2 Users Rate Talkwalker by Hootsuite?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 7.3/10 (Category avg: 7.9/10) - **Scalability:** 8.6/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind Talkwalker by Hootsuite?** - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite (6,164,377 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/288540/ (1,751 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 39% Small-Business, 34% Mid-Market #### What Are Talkwalker by Hootsuite's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Customization (2 reviews) - Analytics (1 reviews) - Feature Quantity (1 reviews) - Filtering Options (1 reviews) **Cons:** - Platform Limitations (2 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) - Data Inaccuracy (1 reviews) - Difficult Setup (1 reviews) ### What Do G2 Reviewers Say About Talkwalker by Hootsuite? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **fantastic customer support** of Talkwalker, highlighting their engagement and helpfulness during onboarding and training. - Users value the **high customizability** of Talkwalker, enhancing their ability to tailor searches and insights. - Users value the **insights provided by Talkwalker** , noting their usefulness and the engaging exploration of data. - Users value the **extensive feature quantity** of Talkwalker by Hootsuite, enjoying high customization and great channel coverage. - Users commend the **customizable filtering options** in Talkwalker, enhancing their ability to target specific search criteria effectively. **Cons:** - Users face **platform limitations** such as data caps and the inability to edit queries alongside visualizations. - Users find the **complex features** of Talkwalker challenging to navigate initially, requiring time to learn and adapt. - Users find the **complexity** of Talkwalker challenging initially, requiring time to navigate and learn effectively. - Users report **data inaccuracies** that hinder effective analysis and lead to confusion during decision-making. - Users find the **difficult setup** of Talkwalker challenging, requiring time and effort to become proficient. #### What Are Recent G2 Reviews of Talkwalker by Hootsuite? **"[Easy to Use with Powerful Cluster Analysis](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-12629299)"** **Rating:** 4.5/5.0 stars *— Amber N.* [Read full review](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-12629299) --- **"[Powerful insights that go beyond traditional listening tools](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-11644632)"** **Rating:** 4.0/5.0 stars *— Jennifer D.* [Read full review](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-11644632) --- #### What Are G2 Users Discussing About Talkwalker by Hootsuite? - [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) - 1 comment - [How do I use Talkwalker alerts?](https://www.g2.com/discussions/how-do-i-use-talkwalker-alerts) - [How do you make a Talkwalker account?](https://www.g2.com/discussions/how-do-you-make-a-talkwalker-account) - [How much does Talkwalker cost?](https://www.g2.com/discussions/how-much-does-talkwalker-cost) - [What is Talkwalker used for?](https://www.g2.com/discussions/what-is-talkwalker-used-for) ### 16. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs **Average Rating:** 4.1/5.0 **Total Reviews:** 1,139 **How Do G2 Users Rate Sprinklr Social?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10) - **Attribution:** 7.0/10 (Category avg: 7.9/10) - **Scalability:** 8.2/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Sprinklr Social?** - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Company Website:** https://www.sprinklr.com - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr (38,047 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,380 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Specialist, Social Media Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 49% Enterprise, 29% Mid-Market #### What Are Sprinklr Social's Pros and Cons? **Pros:** - Ease of Use (79 reviews) - Centralized Management (70 reviews) - Features (57 reviews) - Analytics (43 reviews) - Social Media Integration (37 reviews) **Cons:** - Complex Usage (51 reviews) - Learning Curve (45 reviews) - Complexity (31 reviews) - Improvement Needed (30 reviews) - Learning Complexity (29 reviews) ### What Do G2 Reviewers Say About Sprinklr Social? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Sprinklr Social, complemented by strong support from the dedicated team. - Users value the **centralized management** of Sprinklr Social, enhancing efficiency across multiple social media platforms. - Users appreciate the **customizable features** of Sprinklr Social, enhancing team collaboration and simplifying multi-channel management. - Users value the **robust reporting and analytics** of Sprinklr Social, enhancing their tracking of KPIs effectively. - Users value the **seamless management of multiple social media channels** in one place, enhancing engagement and monitoring. **Cons:** - Users often find the **complex usage** of Sprinklr Social overwhelming, especially when navigating features and generating reports. - Users find the **learning curve steep** , making Sprinklr Social challenging to master and requiring extensive training and support. - Users find Sprinklr Social to have a **steep learning curve** and complexity that can hinder effective usage. - Users find that **improvement is needed** due to the complexity and steep learning curve of Sprinklr Social. - Users find the **learning complexity** of Sprinklr Social challenging, often requiring additional training to navigate effectively. #### What Are Recent G2 Reviews of Sprinklr Social? **"[Boosts Social Media Efficiency, User-Friendly Setup](https://www.g2.com/survey_responses/sprinklr-social-review-13060012)"** **Rating:** 4.5/5.0 stars *— Ahmed E.* [Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-13060012) --- **"[Feature Rich Social Platform That Keeps Getting Smarter](https://www.g2.com/survey_responses/sprinklr-social-review-11426970)"** **Rating:** 5.0/5.0 stars *— Shruti D.* [Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-11426970) --- ### 17. [YouScan](https://www.g2.com/products/youscan/reviews) YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market. **Average Rating:** 4.7/5.0 **Total Reviews:** 294 **How Do G2 Users Rate YouScan?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 9.4/10 (Category avg: 7.9/10) - **Scalability:** 9.2/10 (Category avg: 8.6/10) - **Report Customizability:** 9.0/10 (Category avg: 8.1/10) **Who Is the Company Behind YouScan?** - **Seller:** [YouScan](https://www.g2.com/sellers/youscan) - **Company Website:** https://www.youscan.io/en - **Year Founded:** 2010 - **HQ Location:** Kyiv, Kyiv City - **Twitter:** @YouScan_io (441 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/525639/ (95 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 47% Small-Business, 35% Mid-Market #### What Are YouScan's Pros and Cons? **Pros:** - Customer Support (47 reviews) - Helpful (45 reviews) - Ease of Use (41 reviews) - Analytics (30 reviews) - Social Listening (30 reviews) **Cons:** - Learning Curve (19 reviews) - Difficult Learning (13 reviews) - Slow Performance (13 reviews) - Limited Features (11 reviews) - Data Inaccuracy (9 reviews) ### What Do G2 Reviewers Say About YouScan? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **responsive customer support** of YouScan, enhancing their experience with timely and helpful assistance. - Users appreciate the **helpful customer support** of YouScan, which promptly addresses questions and enhances user experience. - Users appreciate the **user-friendly interface** of YouScan, making data monitoring and reporting efficient and intuitive. - Users value the **robust analytics capabilities** of YouScan, enabling swift trend identification and data-driven decision-making. - Users appreciate the **effective social listening** capabilities of YouScan, enhancing brand monitoring and customer support significantly. **Cons:** - Users struggle with a steep **learning curve** in YouScan, making it challenging for those unfamiliar with tech. - Users find the **difficult learning curve** of YouScan challenging but manageable with guidance and documentation. - Users experience **slow performance** with YouScan, especially when analyzing large datasets and managing customization options. - Users find YouScan's **limited features** frustrating, especially regarding query numbers and integration capabilities. - Users report **data inaccuracy** due to limited queries and challenges in analyzing and cleaning collected data on YouScan. #### What Are Recent G2 Reviews of YouScan? **"[YouScan Is Essential for TikTok Listening—and Valuable Across Platforms](https://www.g2.com/survey_responses/youscan-review-12791704)"** **Rating:** 4.5/5.0 stars *— Jack F.* [Read full review](https://www.g2.com/survey_responses/youscan-review-12791704) --- **"[Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support](https://www.g2.com/survey_responses/youscan-review-12851551)"** **Rating:** 4.5/5.0 stars *— bizinside .* [Read full review](https://www.g2.com/survey_responses/youscan-review-12851551) --- #### What Are G2 Users Discussing About YouScan? - [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening) - [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote ### 18. [Agorapulse](https://www.g2.com/products/agorapulse/reviews) Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok, and YouTube. Here are six features that customers love most about Agorapulse: 1. Unified social inbox: Easily manage all your social media messages, comments, and reviews in one place. 2. Intuitive publishing: Plan, collaborate, and schedule content seamlessly across all your social channels. 3. Insightful analytics: Receive beautiful, actionable reports in PDF and CSV formats that show what's working — and what isn’t. 4. Social listening: Discover trends and insights about your brand — and your competitors. 5. Award-winning support: Benefit from fast, friendly assistance with industry-leading response times. 6. Exclusive Social Media ROI tool: Prove the value of your social media strategy by tracking top-performing platforms, content, and even team members. Agorapulse also offers free tools for social media managers, including Facebook Ads Report and Social Trends. **Average Rating:** 4.5/5.0 **Total Reviews:** 945 **How Do G2 Users Rate Agorapulse?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Attribution:** 8.0/10 (Category avg: 7.9/10) - **Scalability:** 8.9/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Agorapulse?** - **Seller:** [Agorapulse](https://www.g2.com/sellers/agorapulse) - **Year Founded:** 2010 - **HQ Location:** Paris - **Twitter:** @AgoraPulse (13,032 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2679402/ (193 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Owner - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 70% Small-Business, 21% Mid-Market #### What Are Agorapulse's Pros and Cons? **Pros:** - Centralized Management (14 reviews) - Ease of Use (14 reviews) - Helpful (12 reviews) - Intuitive (11 reviews) - Post Scheduling (11 reviews) **Cons:** - Expensive (6 reviews) - High Pricing (5 reviews) - Improvement Needed (5 reviews) - Difficult Reporting (4 reviews) - Limited Customization (4 reviews) ### What Do G2 Reviewers Say About Agorapulse? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **centralized management** of Agorapulse, making social media monitoring and engagement seamless and efficient. - Users find Agorapulse's **ease of use** exceptional, enhancing their experience with its intuitive interface and responsive support. - Users praise the **helpful tech team** of Agorapulse, enhancing their experience with valuable suggestions and support. - Users love the **intuitive design** of Agorapulse, making management and navigation straightforward and efficient. - Users appreciate the **post scheduling** feature of Agorapulse, finding it efficient and reliable for managing social media. **Cons:** - Users express disappointment over Agorapulse's **expensive pricing** and persistent issues with billing and reporting bugs. - Users find Agorapulse **highly priced** compared to alternatives, feeling limited by features locked behind paywalls. - Users report that Agorapulse needs **significant improvement** in customer service and mobile functionality for a better experience. - Users find the **difficult reporting** lacks comprehensiveness, missing key integrations that are valuable for agencies. - Users feel that Agorapulse has **limited customization** options for reports and features, hindering user experience. #### What Are Recent G2 Reviews of Agorapulse? **"[Keeping all your social media organized without the usual chaos](https://www.g2.com/survey_responses/agorapulse-review-13040812)"** **Rating:** 5.0/5.0 stars *— Alamgir H.* [Read full review](https://www.g2.com/survey_responses/agorapulse-review-13040812) --- **"[Time-Saving Social Media Tool with Superb Usability](https://www.g2.com/survey_responses/agorapulse-review-4616352)"** **Rating:** 5.0/5.0 stars *— Todd P.* [Read full review](https://www.g2.com/survey_responses/agorapulse-review-4616352) --- #### What Are G2 Users Discussing About Agorapulse? - [What is Agorapulse used for?](https://www.g2.com/discussions/what-is-agorapulse-used-for) - 1 comment - [How many accounts can you have on Hootsuite?](https://www.g2.com/discussions/agorapulse-how-many-accounts-can-you-have-on-hootsuite) - [What are the features of Hootsuite?](https://www.g2.com/discussions/agorapulse-what-are-the-features-of-hootsuite) - [How much does Agorapulse cost?](https://www.g2.com/discussions/how-much-does-agorapulse-cost) - [Is Agorapulse free?](https://www.g2.com/discussions/is-agorapulse-free) - 3 comments ### 19. [Zoho Social](https://www.g2.com/products/zoho-social/reviews) Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—including direct messages, comments, and mentions—across multiple channels, monitor keywords, competitors, and hashtags, generate reports, and more—all from a single platform. Supported channels: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram. Key Features: Scheduling & publishing for seamless content planning Unified conversation management to stay on top of messages and interactions Social media analytics for data-driven insights A social media calendar to visualize and organize posts Team collaboration for effortless workflow management Zia, Zoho’s in-house AI, for generating content, hashtags, captions, and more Available as both a web and mobile app, Zoho Social ensures you can manage your social media anytime, anywhere. It offers four editions for businesses and two for agencies—explore our detailed pricing and plans to find the best fit. A free edition and a free trial are also available to help you get started with ease. Seamless Integrations: Zoho Social connects with Zoho CRM for sales and Zoho Desk for customer support, streamlining your business operations. About Zoho: Zoho Social is a product of Zoho Corporation Private Limited, a company with over 27 years of experience in building business software. Zoho offers a suite of 50+ applications covering sales, marketing, customer support, finance, collaboration, workplace productivity, messaging, security, development, and more. With 100 million+ customers worldwide, Zoho is committed to privacy, transparency, and delivering software that businesses can trust. **Average Rating:** 4.6/5.0 **Total Reviews:** 2,835 **How Do G2 Users Rate Zoho Social?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 8.5/10 (Category avg: 7.9/10) - **Scalability:** 8.8/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) **Who Is the Company Behind Zoho Social?** - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho (137,880 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,766 employees on LinkedIn®) - **Phone:** +1 (888) 900-9646 **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 87% Small-Business, 10% Mid-Market #### What Are Zoho Social's Pros and Cons? **Pros:** - Ease of Use (142 reviews) - Post Scheduling (101 reviews) - Centralized Management (98 reviews) - Multi-platform (88 reviews) - Easy Setup (80 reviews) **Cons:** - Missing Features (45 reviews) - Expensive (24 reviews) - Improvement Needed (24 reviews) - Limited Features (21 reviews) - Social Media Limitations (20 reviews) ### What Do G2 Reviewers Say About Zoho Social? *AI-generated summary from verified user reviews* **Pros:** - Users find Zoho Social highly **user-friendly** , appreciating its quick setup and seamless integration of social media accounts. - Users appreciate the **efficient post scheduling** of Zoho Social, which simplifies management across multiple social media accounts. - Users value the **centralized management** of Zoho Social, streamlining content planning and integrating seamlessly with other Zoho apps. - Users value Zoho Social's **streamlined multi-platform management** , allowing efficient handling of various social media accounts in one place. - Users appreciate the **easy setup** of Zoho Social, allowing quick access to social media management features. **Cons:** - Users find Zoho Social has **missing features** like advanced analytics and integrations, limiting effectiveness for managing multiple brands. - Users find Zoho Social **expensive** , especially for access to key platforms that require higher-tier plans. - Users find that Zoho Social requires **improvement in mobile app functionality** and customization of reporting tools. - Users find Zoho Social's **limited features** in the basic plan restrict their ability to fully analyze performance. - Users feel that Zoho Social has **social media limitations** , particularly with video content and third-party link posting. #### What Are Recent G2 Reviews of Zoho Social? **"[Streamlined Social Media Management with Seamless Integration](https://www.g2.com/survey_responses/zoho-social-review-12562472)"** **Rating:** 4.5/5.0 stars *— MOHD SYAZWAN S.* [Read full review](https://www.g2.com/survey_responses/zoho-social-review-12562472) --- **"[Efficient Social Media Scheduling with Room for Improvement](https://www.g2.com/survey_responses/zoho-social-review-12911727)"** **Rating:** 4.0/5.0 stars *— Nitin V.* [Read full review](https://www.g2.com/survey_responses/zoho-social-review-12911727) --- #### What Are G2 Users Discussing About Zoho Social? - [How is Zoho Social transforming the way businesses manage their social media platforms?](https://www.g2.com/discussions/zoho-social-how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment, 2 upvotes - [How is Zoho Social transforming the way businesses manage their social media platforms?](https://www.g2.com/discussions/how-is-zoho-social-transforming-the-way-businesses-manage-their-social-media-platforms) - 1 comment - [What is Zoho Social used for?](https://www.g2.com/discussions/what-is-zoho-social-used-for) - [Is Zoho social good?](https://www.g2.com/discussions/is-zoho-social-good) - 2 comments - [How does Zoho social work?](https://www.g2.com/discussions/how-does-zoho-social-work) - 1 comment ### 20. [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) HypeAuditor is a SaaS company offering complex solutions to brands, agencies, and platforms dealing with influencers. HypeAuditor has developed a comprehensive set of tools and reports to analyze influencers on Instagram, YouTube, TikTok, Twitch, and Twitter, and plan marketing campaigns. The toolset helps to discover and compare the quality of influencers’ accounts, verify their audience authenticity, and analyze audience demographics. The Campaign Management Solution allows businesses to create branded media plans for influencer campaigns, manage and automate campaigns with AI-based features, and track their performance. HypeAuditor provides a range of Market Analysis reports designed to provide businesses with industry insights and the influencer marketing landscape in different countries and niche markets. The reports include Competitor Analysis for exploring influencer strategies of competitive brands. The Competitor Comparison report helps to compare multiple brands side by side. All services are based on AI algorithms, which allows HypeAuditor to identify behavioral patterns and detect suspicious accounts. HypeAuditor’s goal is to provide the ultimate analytics solution to ensure the company’s clients work as effectively as possible with social media creators. **Average Rating:** 4.6/5.0 **Total Reviews:** 253 **How Do G2 Users Rate HypeAuditor?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Attribution:** 7.9/10 (Category avg: 7.9/10) - **Scalability:** 8.2/10 (Category avg: 8.6/10) - **Report Customizability:** 7.9/10 (Category avg: 8.1/10) **Who Is the Company Behind HypeAuditor?** - **Seller:** [HypeAuditor](https://www.g2.com/sellers/hypeauditor) - **Year Founded:** 2017 - **HQ Location:** Indianapolis, US - **Twitter:** @hypeauditor (1,485 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/hypeauditor/ (69 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 51% Small-Business, 38% Mid-Market #### What Are HypeAuditor's Pros and Cons? **Pros:** - Influencer Management (27 reviews) - Ease of Use (24 reviews) - Helpful (18 reviews) - Detailed Information (17 reviews) - User Interface (15 reviews) **Cons:** - Poor Reporting (7 reviews) - Limited Analytics (6 reviews) - Missing Features (6 reviews) - Expensive (5 reviews) - Inaccuracy (5 reviews) ### What Do G2 Reviewers Say About HypeAuditor? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **efficiency in influencer management** with HypeAuditor, making it easier to evaluate potential partnerships. - Users find HypeAuditor **super easy to use** , benefiting from its intuitive interface and helpful features like the Chrome extension. - Users value the **fast and reliable access to audience insights** that HypeAuditor provides for effective influencer strategies. - Users appreciate the **detailed influencer data** provided by HypeAuditor, simplifying campaign planning and influencer selection. - Users appreciate the **user-friendly interface** of HypeAuditor, making influencer analysis easy and efficient across platforms. **Cons:** - Users find **poor reporting** in HypeAuditor problematic, requiring manual data entry and lacking comprehensive metrics for analysis. - Users find the **limited analytics** disappointing, hindering their ability to assess various influencers effectively. - Users are frustrated with **missing features** like unavailable influencer profiles and limited sales tracking options. - Users find the **subscription fees too expensive** , making it challenging for small-to-medium sized companies to invest. - Users face issues with **inaccuracy** , as the platform sometimes lists irrelevant channels and misclassifies influencer locations. #### What Are Recent G2 Reviews of HypeAuditor? **"[Hypeauditor 10/10 !!](https://www.g2.com/survey_responses/hypeauditor-review-12969486)"** **Rating:** 5.0/5.0 stars *— Levina A.* [Read full review](https://www.g2.com/survey_responses/hypeauditor-review-12969486) --- **"[Excellent Customer Support, but a few drabacks](https://www.g2.com/survey_responses/hypeauditor-review-12460990)"** **Rating:** 4.0/5.0 stars *— Pawan S.* [Read full review](https://www.g2.com/survey_responses/hypeauditor-review-12460990) --- #### What Are G2 Users Discussing About HypeAuditor? - [How much does hype auditor cost?](https://www.g2.com/discussions/how-much-does-hype-auditor-cost) - [What software do influencers use?](https://www.g2.com/discussions/hypeauditor-what-software-do-influencers-use) - [Is HypeAuditor real?](https://www.g2.com/discussions/is-hypeauditor-real) - 2 comments - [What is a HypeAuditor?](https://www.g2.com/discussions/what-is-a-hypeauditor) - 1 comment ### 21. [Onclusive Social](https://www.g2.com/products/onclusive-social/reviews) Onclusive Social is a cutting-edge social media intelligence platform that empowers marketing, PR, and communications teams to turn social media data into strategic insights. Our platform helps organizations make data-driven decisions that elevate their communications strategies and deliver measurable results, with unparalleled coverage across all major social networks, including LinkedIn and TikTok. Onclusive Social delivers the comprehensive social intelligence organizations need to drive business success. Our global presence and complete social media view enable teams to deeply understand brand conversations, analyze sentiment in real-time, and develop impactful strategies that set them apart from competitors. Learn more at https://onclusive.com/what-we-do/monitoring/social-listening/ **Average Rating:** 4.5/5.0 **Total Reviews:** 203 **How Do G2 Users Rate Onclusive Social?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 7.8/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) **Who Is the Company Behind Onclusive Social?** - **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-0e8292cd-f759-4fc4-a337-5d8fe05afdd1) - **Year Founded:** 2002 - **HQ Location:** London, GB - **Twitter:** @Onclusive (3,683 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/onclusive/ (1,089 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 35% Enterprise, 33% Small-Business #### What Are Onclusive Social's Pros and Cons? **Pros:** - Analytics (1 reviews) - Helpful (1 reviews) - Insights (1 reviews) **Cons:** - Difficult Learning (1 reviews) - Difficult Setup (1 reviews) - Difficult Usability (1 reviews) - Lack of Clarity (1 reviews) - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About Onclusive Social? *AI-generated summary from verified user reviews* **Pros:** - Users find the **LinkedIn analytics** highly beneficial and extremely valuable for their needs. - Users find the **LinkedIn analytics** of Onclusive Social to be very helpful and incredibly useful. - Users find the **LinkedIn analytics** of Onclusive Social very helpful and incredibly useful for their needs. **Cons:** - Users find the **difficult learning** curve challenging, making it hard to set up queries effectively. - Users find the **difficult setup** of Onclusive Social to be a significant barrier to effectively using the platform. - Users find Onclusive Social's interface challenging, with **difficult usability** impacting query setup and overall experience. - Users find the **lack of clarity** in Onclusive Social's setup process frustrating and challenging to navigate. - Users find the **learning curve steep** as the platform's interface and query setup can be challenging. #### What Are Recent G2 Reviews of Onclusive Social? **"[Great tool for mid-size and large companies](https://www.g2.com/survey_responses/onclusive-social-review-10241650)"** **Rating:** 4.5/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/onclusive-social-review-10241650) --- **"[Incredibly Useful LinkedIn Analytics](https://www.g2.com/survey_responses/onclusive-social-review-12338444)"** **Rating:** 4.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/onclusive-social-review-12338444) --- #### What Are G2 Users Discussing About Onclusive Social? - [What is Digimind Social used for?](https://www.g2.com/discussions/what-is-digimind-social-used-for) ### 22. [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) Commerce is facing its biggest shift in a generation. The way shoppers discover products is being completely upended by AI, creating a new 'front door' to every brand. At the same time, consumers are drowning in a sea of fake content and polished advertising that they inherently distrust. This has created a profound trust crisis. In this new world, visibility and growth are no longer guaranteed by the biggest ad budget. They are earned through authenticity. This is where Bazaarvoice comes in. We are the trusted network that turns authentic consumer voices into confident purchases. For over 20 years, we have been dedicated to a single mission: sourcing, verifying, and amplifying authentic consumer voices on a scale unmatched by anyone else. Think of the parent anxiously choosing a baby stroller, or the gamer deciding on a new headset. They aren't looking for an ad; they're looking for a real person who can answer their one simple question: "Is this product right for me or my family?" We provide that answer, confidently and authentically. And now, AI is asking the same question. As AI agents and summaries increasingly make purchasing decisions on behalf of shoppers, they are actively designed to seek out genuine human experience. We are the essential data that teaches AI what is true. We collect, verify, and distribute this truth worldwide, transforming trust into a tangible asset. We don’t just help brands get seen; we help brands get believed. And ultimately, we help them get chosen. **Average Rating:** 4.2/5.0 **Total Reviews:** 793 **How Do G2 Users Rate Bazaarvoice?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10) - **Attribution:** 8.1/10 (Category avg: 7.9/10) - **Scalability:** 8.0/10 (Category avg: 8.6/10) - **Report Customizability:** 7.4/10 (Category avg: 8.1/10) **Who Is the Company Behind Bazaarvoice?** - **Seller:** [Bazaarvoice](https://www.g2.com/sellers/bazaarvoice) - **Company Website:** https://www.bazaarvoice.com - **Year Founded:** 2005 - **HQ Location:** Austin, Texas - **Twitter:** @Bazaarvoice (19,148 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/21811/ (1,711 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Consumer Goods, Retail - **Company Size:** 40% Mid-Market, 38% Small-Business #### What Are Bazaarvoice's Pros and Cons? **Pros:** - Customer Support (6 reviews) - Review Management (6 reviews) - Ease of Use (5 reviews) - Setup Ease (5 reviews) - Visibility Growth (5 reviews) **Cons:** - Difficult Learning (6 reviews) - Expensive (6 reviews) - Insufficient Information (6 reviews) - Review Management (6 reviews) - Poor Customer Support (5 reviews) ### What Do G2 Reviewers Say About Bazaarvoice? *AI-generated summary from verified user reviews* **Pros:** - Users value the **responsive customer support** of Bazaarvoice, enhancing their campaign experiences and technical implementations. - Users value the **extensive retail syndication network** of Bazaarvoice, enhancing product visibility and consumer confidence significantly. - Users commend the **ease of use** of Bazaarvoice, finding implementation and navigation straightforward and efficient. - Users find the **setup ease** of Bazaarvoice exceptional, appreciating quick implementation and user-friendly navigation. - Users love the **flawless syndication of reviews** across various platforms, enhancing their product visibility significantly. **Cons:** - Users find the **difficult learning curve** with Bazaarvoice's navigation and filtering to be time-consuming and frustrating. - Users find Bazaarvoice to be **expensive** , with inflexible contracts and hidden costs significantly affecting their business. - Users express frustration over **insufficient information** leading to confusion and reliance on self-help tools rather than personal support. - Users express frustration over Bazaarvoice's **rigid contracts and unresponsive customer service** , highlighting a negative vendor experience. - Users report **poor customer support** from Bazaarvoice, citing unhelpfulness and inflexible contract practices that hinder collaboration. #### What Are Recent G2 Reviews of Bazaarvoice? **"[Game-Changer for Review Management with Stellar Support](https://www.g2.com/survey_responses/bazaarvoice-review-12626563)"** **Rating:** 5.0/5.0 stars *— Alice P.* [Read full review](https://www.g2.com/survey_responses/bazaarvoice-review-12626563) --- **"[Great Syndication Across Retail Partners Like Target, Babylist, and Walmart](https://www.g2.com/survey_responses/bazaarvoice-review-12749488)"** **Rating:** 5.0/5.0 stars *— Gary S.* [Read full review](https://www.g2.com/survey_responses/bazaarvoice-review-12749488) --- #### What Are G2 Users Discussing About Bazaarvoice? - [What is Bazaarvoice used for?](https://www.g2.com/discussions/what-is-bazaarvoice-used-for) - 2 comments - [What is Affable.ai used for?](https://www.g2.com/discussions/what-is-affable-ai-used-for) ### 23. [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care. **Average Rating:** 4.4/5.0 **Total Reviews:** 373 **How Do G2 Users Rate Emplifi?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Attribution:** 7.6/10 (Category avg: 7.9/10) - **Scalability:** 8.2/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind Emplifi?** - **Seller:** [Emplifi](https://www.g2.com/sellers/emplifi-7f303838-0fb9-47c0-bc12-d24f181fe4b2) - **HQ Location:** Columbus , US - **LinkedIn® Page:** https://www.linkedin.com/company/emplifi/ (547 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Community Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 31% Enterprise #### What Are Emplifi's Pros and Cons? **Pros:** - Ease of Use (49 reviews) - Social Media Management (48 reviews) - Analytics (38 reviews) - Analytics Focus (34 reviews) - Features (23 reviews) **Cons:** - Missing Features (25 reviews) - Technical Issues (18 reviews) - Feature Limitations (15 reviews) - Improvement Needed (12 reviews) - Lack of Features (12 reviews) ### What Do G2 Reviewers Say About Emplifi? *AI-generated summary from verified user reviews* **Pros:** - Users find Emplifi's interface **intuitive and user-friendly** , making social media management efficient and adaptable. - Users find Emplifi to be a **user-friendly and intuitive social media management tool** that simplifies content scheduling and management. - Users value the **robust analytics capabilities** of Emplifi, enabling effective data analysis and insights for better decision-making. - Users value the **insightful analytics** from Emplifi, enabling effective data analysis and competitive benchmarking. - Users value the **intuitive and regularly updated features** of Emplifi, enhancing their social media marketing efficiency. **Cons:** - Users find the **missing features** in Emplifi limiting, especially regarding data download and functionality in the Inspiration tab. - Users report **technical issues** with Emplifi, particularly with analytics and filters on Instagram and TikTok. - Users find **feature limitations** in Emplifi, struggling with API constraints and lack of custom metrics options. - Users feel that **improvement is needed** in configurability and feature enhancements for a more efficient dashboard experience. - Users note a **lack of features** in Emplifi, particularly regarding analytics and custom metrics limitations. #### What Are Recent G2 Reviews of Emplifi? **"[Emplifi’s Intuitive Platform Makes Publishing and Dashboards Effortless](https://www.g2.com/survey_responses/emplifi-review-12624587)"** **Rating:** 4.5/5.0 stars *— Mel H.* [Read full review](https://www.g2.com/survey_responses/emplifi-review-12624587) --- **"[Evolving, User-Friendly Suite with Responsive Implementation Support](https://www.g2.com/survey_responses/emplifi-review-12580996)"** **Rating:** 4.5/5.0 stars *— John M. C.* [Read full review](https://www.g2.com/survey_responses/emplifi-review-12580996) --- #### What Are G2 Users Discussing About Emplifi? - [What is Emplifi Social Marketing Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-social-marketing-cloud-used-for) - [What is Emplifi Service Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-service-cloud-used-for) - [What is socialbakers?](https://www.g2.com/discussions/what-is-socialbakers) - 1 comment - [Is social Baker free?](https://www.g2.com/discussions/is-social-baker-free) - [What is scalability in Software?](https://www.g2.com/discussions/what-is-scalability-in-software) ### 24. [Brand24](https://www.g2.com/products/brand24/reviews) Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 350 **How Do G2 Users Rate Brand24?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Attribution:** 8.4/10 (Category avg: 7.9/10) - **Scalability:** 9.0/10 (Category avg: 8.6/10) - **Report Customizability:** 8.4/10 (Category avg: 8.1/10) **Who Is the Company Behind Brand24?** - **Seller:** [Brand24](https://www.g2.com/sellers/brand24) - **Company Website:** https://brand24.com/ - **Year Founded:** 2010 - **HQ Location:** Wrocław, Poland - **Twitter:** @brand24 (23,583 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2890993/ (95 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 65% Small-Business, 28% Mid-Market #### What Are Brand24's Pros and Cons? **Pros:** - Ease of Use (20 reviews) - Helpful (15 reviews) - Brand Monitoring (12 reviews) - User Interface (11 reviews) - Mentions Tracking (10 reviews) **Cons:** - Filtering Problems (8 reviews) - Limited Features (6 reviews) - Data Inaccuracy (5 reviews) - Irrelevant Content (5 reviews) - Slow Loading (5 reviews) ### What Do G2 Reviewers Say About Brand24? *AI-generated summary from verified user reviews* **Pros:** - Users find Brand24 to be highly **user-friendly and easy to navigate** , enhancing their overall experience significantly. - Users value the **comprehensive insights** from Brand24, which simplify monitoring and enhance their online awareness daily. - Users value the **comprehensive brand monitoring** features of Brand24, enabling easy tracking and understanding of online presence. - Users appreciate the **easy-to-use interface** of Brand24, facilitating effortless navigation and quick access to essential features. - Users love the **real-time mentions tracking** of Brand24, appreciating its intuitive dashboard and accurate sentiment analysis. **Cons:** - Users find **filtering problems** frustrating, needing repeated setup and struggling with irrelevant mentions affecting analysis clarity. - Users find Brand24's **limited features** frustrating, especially regarding historical data access and project setup inefficiencies. - Users report **data inaccuracy** , especially with sarcasm, causing confusion and requiring constant adjustments to filters. - Users often face **irrelevant content** in results, requiring manual filtering to ensure accurate online presence insights. - Users experience **slow loading times** on Brand24, which can hinder productivity and frustrate the overall experience. #### What Are Recent G2 Reviews of Brand24? **"[Real-Time Insights with User-Friendly Setup](https://www.g2.com/survey_responses/brand24-review-12533019)"** **Rating:** 5.0/5.0 stars *— Bartłomiej K.* [Read full review](https://www.g2.com/survey_responses/brand24-review-12533019) --- **"[The role of Brand24 as a social listening platform](https://www.g2.com/survey_responses/brand24-review-12964263)"** **Rating:** 5.0/5.0 stars *— Beata R.* [Read full review](https://www.g2.com/survey_responses/brand24-review-12964263) --- ### 25. [Buzzmonitor](https://www.g2.com/products/buzzmonitor/reviews) Buzzmonitor is an integrated solution for brands looking to optimize their digital presence and turn data into effective strategies. As an all-in-one platform, it combines social media monitoring, multichannel customer service, social media analytics, dashboards, post scheduling, and advanced data analysis—all powered by artificial intelligence. **Average Rating:** 4.5/5.0 **Total Reviews:** 21 **How Do G2 Users Rate Buzzmonitor?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Attribution:** 8.1/10 (Category avg: 7.9/10) - **Scalability:** 9.3/10 (Category avg: 8.6/10) - **Report Customizability:** 9.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Buzzmonitor?** - **Seller:** [Buzzmonitor LLC](https://www.g2.com/sellers/buzzmonitor-llc) - **Year Founded:** 2012 - **HQ Location:** Barueri, SP - **LinkedIn® Page:** https://www.linkedin.com/company/buzzmonitor/ (193 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 55% Mid-Market, 27% Small-Business #### What Are Buzzmonitor's Pros and Cons? **Pros:** - Customization (2 reviews) - Ease of Use (2 reviews) - Features (2 reviews) - AI Assistance (1 reviews) - AI Assistant (1 reviews) ### What Do G2 Reviewers Say About Buzzmonitor? *AI-generated summary from verified user reviews* **Pros:** - Users love the **customizable dashboards** of Buzzmonitor, enhancing data analysis and saving valuable time. - Users love Buzzmonitor for its **intuitive design** , making social listening and reporting seamless and efficient. - Users love the **comprehensive features** of Buzzmonitor, which enhance data analysis and save valuable time. - Users love the **AI insights** in Buzzmonitor for efficiently summarizing social media buzz and saving time. - Users love the **AI insights** of Buzzmonitor, providing quick summaries that save hours of manual analysis. #### What Are Recent G2 Reviews of Buzzmonitor? **"[Improve your analysis while saving time](https://www.g2.com/survey_responses/buzzmonitor-review-11529461)"** **Rating:** 5.0/5.0 stars *— Amanda S.* [Read full review](https://www.g2.com/survey_responses/buzzmonitor-review-11529461) --- **"[My experience with Buzzmonitor and data analysis](https://www.g2.com/survey_responses/buzzmonitor-review-11568590)"** **Rating:** 5.0/5.0 stars *— Nadja T.* [Read full review](https://www.g2.com/survey_responses/buzzmonitor-review-11568590) --- #### What Are G2 Users Discussing About Buzzmonitor? - [What is BuzzMonitor used for?](https://www.g2.com/discussions/what-is-buzzmonitor-used-for) ## What Is Social Media Analytics Software? [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) ## What Software Categories Are Similar to Social Media Analytics Software? - [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Suites](https://www.g2.com/categories/social-media-suites) --- ## How Do You Choose the Right Social Media Analytics Software? ### What You Should Know About Social Media Analytics Software ### What is Social Media Analytics Software? Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: - Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel - Understand social media following through audience demographics - Identify the content that best resonates with audiences to use as a basis for future marketing strategies - Discover influencers to tap into as potential brand advocates - Track performance of paid social media campaigns to determine ROI - Gain insights on competitors through competitive analysis functionality ### Why Use Social Media Analytics Software? There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending. ### Who Uses Social Media Analytics Software? What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly. ### Social Media Analytics Software Features Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include: **Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement. **Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement. **Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience. **Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience. **Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result. **Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees. ### Software and Services Related to Social Media Analytics Software There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers. Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality. --- ## What Are the Most Common Questions About Social Media Analytics Software? *AI-generated · Last updated: June 3, 2026* ### Which solution supports competitor benchmarking in social analytics Based on G2 reviews, these products are most often associated with competitor benchmarking and comparison workflows in recent feedback. - [Hootsuite](https://www.g2.com/products/hootsuite) — competitor research and thought leadership tracking. - [Sprout Social](https://www.g2.com/products/sprout-social) — competitor reports for campaign comparisons. - [Zoho Social](https://www.g2.com/products/zoho-social) — competitor tracking with custom reports. - [Fanpage Karma](https://www.g2.com/products/fanpage-karma) — benchmarking pages across social platforms. ### Which tool supports real-time social data visualization Based on G2 reviews, these tools are most often linked to dashboards, visual reports, and live monitoring workflows. - [Meltwater](https://www.g2.com/products/meltwater) — dashboards for mentions and share of voice. - [Hootsuite](https://www.g2.com/products/hootsuite) — intuitive dashboards for campaign insights. - [Dash Social](https://www.g2.com/products/dash-social) — visual analytics and performance dashboards. - [Sprout Social](https://www.g2.com/products/sprout-social) — visual reports and campaign tracking. ### Which vendor provides AI-powered sentiment tracking Based on G2 reviews, these vendors are most associated with AI-supported sentiment tracking and monitoring use cases. - [Meltwater](https://www.g2.com/products/meltwater) — AI summaries and sentiment monitoring. - [Sprout Social](https://www.g2.com/products/sprout-social) — sentiment flags and listening workflows. - [YouScan](https://www.g2.com/products/youscan) — AI sentiment analysis across channels. - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence) — AI sentiment and trend analysis. ### What are social media analytics tools Social media analytics tools are platforms teams use to track content performance, engagement, audience activity, and reporting across one or more social channels. In recent G2 reviews, users consistently describe them as a way to centralize metrics, compare results across networks, monitor comments or mentions, and turn social data into clearer decisions. Reviewers also tie these tools to faster reporting, campaign reviews, and better visibility into which posts resonate. Depending on the product, buyers also mention dashboards, scheduling, inbox management, competitor analysis, sentiment monitoring, and shareable reports as part of the broader analytics workflow. ### What features define modern Social Media Analytics According to verified users, modern social media analytics is defined by centralized dashboards, customizable reports, cross-platform tracking, and easier access to engagement trends. Recent reviews also highlight visual reporting, scheduled or automated reports, audience and post-performance analysis, and the ability to compare channels or campaigns in one view. Many reviewers connect strong analytics tools with workflow benefits too, such as approval flows, content calendars, unified inboxes, and integrations that reduce switching between apps. More advanced use cases mentioned in G2 reviews include competitor benchmarking, sentiment analysis, social listening, and AI-assisted insights that help teams surface patterns faster and explain results more clearly to stakeholders.