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Social Media Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Social Media Analytics Software for Medium-Sized Businesses

    Products classified in the overall Social Media Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Social Media Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Social Media Analytics category.

    In addition to qualifying for inclusion in the Social Media Analytics Software category, to qualify for inclusion in the Medium-Sized Business Social Media Analytics Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

    Top 10 Social Media Analytics Software for Medium-Sized Businesses

    • Sprout Social
    • Hootsuite
    • Semrush
    • Falcon.io
    • Zoho Social
    • Reputation
    • Sprinklr Modern Engagement
    • Socialbakers
    • Twitter Analytics
    • Dash Hudson

    Compare Medium-Sized Business Social Media Analytics Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (1,418)4.3 out of 5
    Entry Level Price:$99 month per user

    Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real time and turn social data into meaningful insights—at scale.

    (2,980)4.1 out of 5
    Optimized for quick response
    Entry Level Price:$49* / month

    Hootsuite is the global leader in social media management. With over 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social selling, social customer care, and social media management empowers organizations to strategically grow their brands, businesses, and customer relationships with social. Hootsuite Academy, the industry-lea

    (1,142)4.5 out of 5
    Entry Level Price:$0

    Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

    (671)4.1 out of 5
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    A platform for social media monitoring, engaging, publishing, analytics and managing customer data. Falcon enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

    (2,095)4.6 out of 5
    Entry Level Price:Free

    Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by over 40 Million users. It includes a powerful set of features—such as, the Publishing Calendar, Bulk Scheduler, and Repeat Post—to empower you with all the social media publishing tools that your business needs. The monitoring capabilities help you track releva

    (558)4.4 out of 5
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    Reputation has changed the way companies improve their customer experience (CX) through customer feedback. Our platform translates vast amounts of solicited and unsolicited feedback data into insights that companies use to learn from and grow – including CX, Operations, and much more. We refer to this process as Reputation Experience Management, a category we created. Thousands of global organizations rely on the patented algorithms behind Reputation Score X™ to provide a reliable index of bra

    (700)4.0 out of 5
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    Sprinklr (@Sprinklr) is the world’s first Unified Front Office for Modern Channels. We help brands execute marketing, advertising, research, care and engagement initiatives across all modern channels. This includes: 23 social channels, 11 messaging channels and hundreds of millions of forums, blogs, review sites, and news sites. Sprinklr’s AI-based platform, with a unified codebase, is deployed as a single global instance for each customer in order to drive collaboration and reduce silos across

    (113)4.2 out of 5
    Entry Level Price:from $200 per Month

    Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Content Intelligence Create content that gets people talking by analyzing engagement across social. From content creation to execution - work smarter and faster. Social Media Management Use AI to optimize how you manage social media. Find the right influenc

    (168)4.1 out of 5

    Measure and boost your impact on Twitter.

    (79)4.9 out of 5

    The world’s most important companies use Dash Hudson to create and share photos and videos that people care about. Dash Hudson takes it to the next level by empowering brands to predict the performance of photos and videos, analyze trends, and accelerate brand growth across key visual marketing and e-commerce channels.

    (251)4.2 out of 5
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    NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and consulting services customers to make smart, data driven decisions accurately, quickly and efficien

    (628)4.5 out of 5
    Optimized for quick response
    Entry Level Price:$99 / month

    Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse currently supports Facebook, Twitter, Instagram, LinkedIn, and YouTube. Here are six features that customers love most about Agorapulse: 1 - Unified social inbox lets you easily manage all your incoming social media messages, comments, and reviews in one place. 2 - Intuitive publishing allows you to plan, collaborate, and schedule c

    (695)4.5 out of 5
    Optimized for quick response
    Entry Level Price:$29 / month

    Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, lead gen

    (134)4.3 out of 5
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    SOCi is an award-winning platform built specifically for "next-level" multi-location marketers. Our customers include top brands and influencers like Ace Hardware, Sport Clips, and Anytime Fitness who have the impossible challenge of managing their digital presence across hundreds and thousands of locations. As central command for multi-location marketers, SOCi makes the impossible possible by enabling top brands and their locations to strengthen and scale their digital presence across limitless

    (188)4.6 out of 5
    Entry Level Price:$49 per month

    Brand24 is a simple, yet reliable social media monitoring solution. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers and monitor their competition. It's a solid and affordable

    (116)4.4 out of 5

    Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums

    (295)4.7 out of 5
    Entry Level Price:$59 Monthly

    eclincher platform is built for companies who are looking for an intuitive yet powerful solution to manage their brand reach, reputation and growth online. Popular features include: suggested content & free media assets, live inbox to interact across all channels / message types, post editing, scheduler & visual calendar, post boost, monitoring with live feeds, smart queues & auto posting, analytics & reports, team collaboration & workflows, mobile app. And, a 24/7 support th

    (104)4.4 out of 5
    Optimized for quick response
    Entry Level Price:from $948 billed annually

    Audiense is the world’s pioneering Audience Intelligence platform, helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation, and providing insights on who they are and how to engage with them in the most meaningful way. Served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. We have two products: #1 Audiense Insights: Audience intelligence and segmentation #2

    (79)4.5 out of 5
    Entry Level Price:$99 / month

    BuzzSumo analyzes hundreds of millions of pieces of content, making comprehensive and robust data accessible to businesses of all sizes. We provide insight into what content is working, why, and which influencers can amplify it.

    (173)4.6 out of 5
    Optimized for quick response

    Digimind is the leading social media monitoring and competitive intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Recognized by Forrester and Gartner, Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyze their marketing strategy. Founded in 1998, Digimind is headquartered in New York, Paris, Sing

    (36)4.6 out of 5

    Echobox: Intelligent social media publishing tailored to your audience. The only artificial intelligence solution tailor-made for your publication, Echobox maximises traffic and revenue from Facebook, Twitter, Instagram and LinkedIn. Proven and refined over seven years, Echobox is the social media scheduling and automation platform of choice for more than 1,000 leading publishers worldwide. With Echobox you have your own custom artificial intelligence solution that continuously learns from

    (37)4.7 out of 5
    Entry Level Price:$12,000 / 5 topics per year

    YouScan is an AI-powered social media intelligence platform with industry-leading image recognition capabilities. We serve 500+ customers worldwide, including well-known consumer brands and agencies, such as Nestle, L'Oreal, Chanel, PepsiCo, Google, Coca-Cola, Michelin, Samsung, McDonald's, Mediacom, Kantar TNS, Ipsos, among others. Industry experts recognize YouScan as a leading player in the social media intelligence space: Gartner named YouScan a "Cool AI Vendor for Marketing" and MarkTech

    (183)4.5 out of 5
    Optimized for quick response

    Chatmeter, the first Local Brand Management platform, helps multi-location businesses and agencies measure and improve their marketing effectiveness. With the fragmentation of local search marketing today, it’s become nearly impossible for agencies and national retailers to properly manage the brand at the local level. Our service measures the online presence for each location by analyzing its online visibility and reputation. We benchmark its performance against other local competitors and prov

    (170)4.2 out of 5

    Clarabridge Engage, formerly CX Social, enables brands to provide the best customer experience possible by listening, connecting, engaging and helping their customers via digital and social channels. By ingesting data from sources such as Facebook, Twitter, Instagram, SMS, Email, WeChat, forums, blogs, and messaging apps like WhatsApp, Engage analyzes conversations using Clarabridge’s best-in-class text analytics engine. With Engage, companies can leverage a single solution to read and respond t

    (306)4.5 out of 5
    Entry Level Price:$49 per month

    Fanbooster is part of the Traject suite of digital marketing tools built for agencies, enterprises, and in-house marketers. Featuring advanced scheduling, social monitoring, sophisticated analytics, one-click reporting, and more — Fanbooster by Traject helps you manage social media for your business or for your clients. Get started by signing up for a 14-day free trial today!

    (874)3.8 out of 5
    Optimized for quick response

    Meltwater, a pioneer of media intelligence, gives businesses the information advantage they need to stay ahead. More than 30,000 companies use Meltwater’s media intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. With nearly 20 years of experience analyzing data, Meltwater is dedicated to personal, global service built on the local expertise of 60 offices across six continents. Our clients can monitor media coverag

    (266)4.4 out of 5

    Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company underwent the industry-transforming merger with Crimson Hexagon in 2018, and has made three acquisitions to date: PeerIndex (2013), BuzzSumo (2017) as a standalone content marketing platform, and Qriously (2019) to add global survey capabilities. Brandwatc

    (1,029)4.0 out of 5
    Optimized for quick response

    Cision Communications Cloud® empowers communicators with the industry's most-powerful tools ever assembled. Reach the right audiences, deliver impactful results across traditional, digital and social media, and track your brand in one integrated solution. Automated analysis helps you easily report and translate your campaigns into valuable insights.

    The world's leading Instagram marketing platform. Visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter. Save time, grow your following and drive engagement with features designed to help small businesses succeed.

    (80)4.2 out of 5

    Simply Measured's full suite of analytics arms you with the ability to measure results, prove value, and improve performance. Simply Measured is the leading social analytics solution used by brands across the globe to quantify performance, determine impact, and derive strategic direction from social media data. With reports and dashboards for the top social platforms including Facebook, Twitter, LinkedIn, Instagram, and YouTube, Simply Measured turns social media data into beautiful and actionab

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    Check out the G2 Grid® for the top Social Media Analytics Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    Sprout Social
    Hootsuite
    Cision Communications Cloud
    Khoros Marketing
    Simply Measured
    Brandwatch
    NetBase
    Synthesio
    Sprinklr Modern Engagement
    Meltwater
    Clarabridge Engage
    Linkfluence Radarly
    Oktopost
    Agorapulse
    Sendible
    Socialbakers
    Digimind
    quintly
    Falcon.io
    Semrush
    NUVI
    BuzzSumo
    Reputation
    Iconosquare
    TrackMaven
    Talkwalker
    Salesforce
    Brand24
    Fanbooster
    Zoho Social
    Chatmeter
    Affinio
    eclincher
    Echobox
    SOCi
    Twitter Analytics
    YouScan
    CrowdTangle
    Later
    Audiense
    Socialinsider
    Dash Hudson
    Market Presence
    Satisfaction

    Learn More About Social Media Analytics Software

    What is Social Media Analytics Software?

    Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media.

    Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical.

    Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike.

    With social media analytics software, you can:

    • Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel
    • Understand social media following through audience demographics
    • Identify the content that best resonates with audiences to use as a basis for future marketing strategies
    • Discover influencers to tap into as potential brand advocates
    • Track performance of paid social media campaigns to determine ROI
    • Gain insights on competitors through competitive analysis functionality

    Why Use Social Media Analytics Software?

    There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well.

    Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions.

    Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending.

    Who Uses Social Media Analytics Software?

    What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic.

    For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics.

    Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software.

    A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly.

    Social Media Analytics Software Features

    Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include:

    Competitor analysis — Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement.

    Follower analysis — The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement.

    Content engagement analysis — Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience.

    Influencer identification — Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience.

    Attribution — Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result.

    Reporting — Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees.