# Best Social Media Analytics Software for Small Business - Page 4 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* The best social media analytics software in 2026 is Sprout Social, rated 4.4 out of 5 on G2 based on 6,400+ verified reviews. For small businesses and agencies, Zoho Social offers a free tier with strong analytics. The highest user-rated tool among the top five is Vista Social at 4.8 stars. 1. Sprout Social — 4.4/5 (6,400+ reviews): Best for social listening and analytics at scale 2. Hootsuite — 4.3/5 (7,200+ reviews): Best for multi-network scheduling and reporting 3. Zoho Social — 4.6/5 (2,900+ reviews): Best for small businesses and agencies 4. SOCi — 4.5/5 (4,000+ reviews): Best for multi-location brands and local search 5. Vista Social — 4.8/5 (1,000+ reviews): Best for small teams wanting scheduling plus analytics *Updated June 2026. Based on 2026 G2 verified review data across 313 products.* Products classified in the overall Social Media Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Social Media Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Social Media Analytics category. In addition to qualifying for inclusion in the Social Media Analytics Software category, to qualify for inclusion in the Small Business Social Media Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## Top Social Media Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5.0 (6,386 reviews) | Multi-channel social reporting with campaign tagging | "[Intuitive, Responsive UI with Great Onboarding and Support](https://www.g2.com/survey_responses/sprout-social-review-12978419)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,276 reviews) | Multi-account scheduling with unified social inbox | "[Huge Time-Saver for Managing and Scheduling Multi-Platform Social Content](https://www.g2.com/survey_responses/hootsuite-review-13061457)" | | 3 | [Zoho Social](https://www.g2.com/products/zoho-social/reviews) | 4.6/5.0 (2,835 reviews) | Cross-platform scheduling with unified engagement tracking | "[Efficient Social Media Scheduling with Room for Improvement](https://www.g2.com/survey_responses/zoho-social-review-12911727)" | | 4 | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5.0 (4,451 reviews) | Multi-location social and review management | "[SOCi Streamlines Local Marketing with a Powerful All-in-One Dashboard](https://www.g2.com/survey_responses/soci-review-12410019)" | | 5 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,103 reviews) | Multi-platform scheduling with unified inbox engagement | "[Easy way to manage multiple social media accounts](https://www.g2.com/survey_responses/vista-social-review-13031656)" | | 6 | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5.0 (3,878 reviews) | SEO-driven social scheduling with competitor tracking | "[Unmatched Data Speed](https://www.g2.com/survey_responses/semrush-review-13045627)" | | 7 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,624 reviews) | Social listening with cross-channel media monitoring | "[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)" | | 8 | [Linktree](https://www.g2.com/products/linktree/reviews) | 4.6/5.0 (96 reviews) | Multi-link bio pages with click analytics | "[All Your Links in One Clean, Simple Hub](https://www.g2.com/survey_responses/linktree-review-12251857)" | | 9 | [Bitly](https://www.g2.com/products/bitly/reviews) | 4.5/5.0 (914 reviews) | Shortened link tracking across social channels | "[Bitly: a good service for marketing and for shortening URLs](https://www.g2.com/survey_responses/bitly-review-12956494)" | | 10 | [Dash Social](https://www.g2.com/products/dash-social/reviews) | 4.7/5.0 (406 reviews) | — | "[Streamlined Social Media Scheduling with Powerful Analytics and Insights](https://www.g2.com/survey_responses/dash-social-review-12861498)" | ## How Many Social Media Analytics Software Products Does G2 Track? **Total Products under this Category:** 315 ### Category Stats (Jul 2026) - **Average Rating**: 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Virlo (+0.35%) - Among all products in this category, Virlo recorded the largest rating increase compared to last month *Last updated: July 05, 2026* ## How Does G2 Rank Social Media Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 62,800+ Authentic Reviews - 315+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Cloud Campaign Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=240&secure%5Bchosen_at%5D=2026-07-05T22%3A45%3A20Z&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53353&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics%2Fsmall-business&secure%5Btoken%5D=2e5694c4fcc4ca26911448a4eba4ffbc0d796fa1f52c39105dbc5e12d7b890e2&secure%5Burl%5D=https%3A%2F%2Fwww.cloudcampaign.com%2F&secure%5Burl_type%5D=free_trial) --- ## What Are the Top-Rated Social Media Analytics Software Products in 2026? ### 1. [BrandVox](https://www.g2.com/products/brandvox-brandvox/reviews) Stay ahead of the competition, build a strong brand reputation, and engage with your audience more effectively. Conduct comprehensive competitors' analytics, improve your texts and posts, and simplify scheduling. Comprehensive analytics: Engagement, activity, followers, best formats and weekdays for posting, hashtag performance, and more Competitors' monitoring: Competitors' posts from different social networks in one convenient feed Text improving and posting: Fine-tooth content analysis of your posts, defining tone of voice, emotions, complexity, style Minimalistic flow for scheduling and posting Content creation: Content plan creation - bulk creation and scheduling of content ideas based on previous experience, results, audience data Post creation: use our AI wizard to create text based on the goal and seven text creation frameworks **Average Rating:** 5.0/5.0 **Total Reviews:** 24 **How Do G2 Users Rate BrandVox?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 9.6/10 (Category avg: 7.9/10) - **Scalability:** 9.9/10 (Category avg: 8.6/10) - **Report Customizability:** 9.3/10 (Category avg: 8.1/10) **Who Is the Company Behind BrandVox?** - **Seller:** [BrandVox](https://www.g2.com/sellers/brandvox) - **Year Founded:** 2022 - **HQ Location:** Kyiv - **LinkedIn® Page:** https://www.linkedin.com/company/brandvoxapp/ (4 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 54% Small-Business, 46% Mid-Market #### What Are Recent G2 Reviews of BrandVox? **"[BrandVox - A new favourite tool in my arsenal!](https://www.g2.com/survey_responses/brandvox-review-8720431)"** **Rating:** 5.0/5.0 stars *— Anna K.* [Read full review](https://www.g2.com/survey_responses/brandvox-review-8720431) --- **"[A streamlined, useful, simple tool for competitor analysis and comprehensive analytics](https://www.g2.com/survey_responses/brandvox-review-8711409)"** **Rating:** 5.0/5.0 stars *— Denys L.* [Read full review](https://www.g2.com/survey_responses/brandvox-review-8711409) --- ### 2. [Vaizle](https://www.g2.com/products/vaizle/reviews) Vaizle AI is an AI marketing analyst built for marketers who are tired of juggling ten platforms and still not having clear answers. It connects your Meta Ads, Google Ads, LinkedIn Ads, Facebook and Instagram Pages, YouTube, Google Analytics, Search Console, and Shopify into a single chat interface, and then lets you simply ask what you want to know. Need to know where your conversions are coming from? Ask. Want to know which ad creatives are fatiguing? Ask. Curious what your competitors are running? Ask that too. Beyond answering questions, Vaizle AI can conduct full marketing audits, build growth plans, flag what is underperforming, and tell you where your next budget should go. It understands your brand, tracks your competitors, and works across all your channels at once. It is built for solo marketers, in-house teams, and agencies managing multiple client accounts, anyone who needs the clarity of a seasoned analyst without the headcount. **Average Rating:** 4.2/5.0 **Total Reviews:** 34 **How Do G2 Users Rate Vaizle?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Scalability:** 8.2/10 (Category avg: 8.6/10) - **Report Customizability:** 8.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Vaizle?** - **Seller:** [Vaizle](https://www.g2.com/sellers/vaizle) - **Year Founded:** 2018 - **HQ Location:** Newark, Delaware - **Twitter:** @vaizle (913 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13261245/ (8 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Marketing and Advertising - **Company Size:** 81% Small-Business, 17% Mid-Market #### What Are Vaizle's Pros and Cons? **Pros:** - AI Assistant (1 reviews) - Dashboard Customization (1 reviews) - Data Accuracy (1 reviews) - Ease of Use (1 reviews) - Helpful (1 reviews) **Cons:** - Expensive Pricing (1 reviews) - Insufficient Insights (1 reviews) - Limited Analytics (1 reviews) - Limited Features (1 reviews) - Pricing Issues (1 reviews) ### What Do G2 Reviewers Say About Vaizle? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate how Vaizle's **AI provides direct answers** to inquiries, enhancing campaign audits with surprising accuracy. - Users value the **dashboard customization** in Vaizle, finding it easy to ask questions and receive insightful answers. - Users value the **data accuracy** of Vaizle, as it delivers precise answers effortlessly through simple queries. - Users value the **ease of use** of Vaizle, as it provides accurate answers in plain English effortlessly. - Users value how Vaizle AI provides **accurate answers** to their marketing questions, simplifying their campaign audits. **Cons:** - Users express frustration with **expensive pricing** , as valuable features are locked behind costly paid plans. - Users find **insufficient insights** in the free version, as key analytics require a paid subscription. - Users are disappointed by the **limited free features** , as key analytics require expensive paid plans for access. - Users find the **limited free features** restrictive, as essential analytics require a paid subscription. - Users find the **limited free features** frustrating as key analytics require a paid subscription for access. #### What Are Recent G2 Reviews of Vaizle? **"[One of the most essential tool for building your SM and AD strategies](https://www.g2.com/survey_responses/vaizle-review-8618429)"** **Rating:** 5.0/5.0 stars *— Arushi M.* [Read full review](https://www.g2.com/survey_responses/vaizle-review-8618429) --- **"[Vaizle AI – The Smartest Meta Ads Analysis Tool](https://www.g2.com/survey_responses/vaizle-review-11541953)"** **Rating:** 4.0/5.0 stars *— Vanshika S.* [Read full review](https://www.g2.com/survey_responses/vaizle-review-11541953) --- #### What Are G2 Users Discussing About Vaizle? - [What is Vaizle used for?](https://www.g2.com/discussions/what-is-vaizle-used-for) - 1 upvote ### 3. [Keyhole](https://www.g2.com/products/keyhole/reviews) Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy-to-use dashboard allows you to build and share reports instantly, saving hundreds of hours a year. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity. **Average Rating:** 4.3/5.0 **Total Reviews:** 67 **How Do G2 Users Rate Keyhole?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Attribution:** 9.3/10 (Category avg: 7.9/10) - **Scalability:** 8.2/10 (Category avg: 8.6/10) - **Report Customizability:** 7.9/10 (Category avg: 8.1/10) **Who Is the Company Behind Keyhole?** - **Seller:** [Keyhole](https://www.g2.com/sellers/keyhole) - **Year Founded:** 2009 - **HQ Location:** Toronto, Canada - **Twitter:** @keyholeco (4,945 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5036541/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Entertainment - **Company Size:** 60% Small-Business, 20% Enterprise #### What Are Keyhole's Pros and Cons? **Pros:** - Analytics (1 reviews) - Detailed Information (1 reviews) - Ease of Use (1 reviews) - Training (1 reviews) **Cons:** - Manual Labor (1 reviews) - Poor Customer Support (1 reviews) - Poor Response System (1 reviews) - Posting Delays (1 reviews) - Post Scheduling (1 reviews) ### What Do G2 Reviewers Say About Keyhole? *AI-generated summary from verified user reviews* **Pros:** - Users value Keyhole's **easy-to-use social media analytics** , particularly for tracking hashtags effectively and training staff. - Users favor **Keyhole's user-friendly analytics** , particularly for hashtags, making onboarding quick and effortless. - Users find Keyhole's **ease of use** impressive, making training staff on social media analytics a breeze. - Users love the **easy-to-use training features** of Keyhole, making staff onboarding a breeze. **Cons:** - Users face significant **manual labor requirements** due to frequent scheduling failures and poor support from Keyhole. - Users find **poor customer support** frustrating, especially when scheduling posts fails frequently and assistance is inadequate. - Users experience a **poor response system** with Keyhole, facing unreliable scheduling and unhelpful support when issues arise. - Users report frequent **posting delays** with Keyhole, leading to reliance on manual posting and poor customer support experiences. - Users often face **post scheduling failures** with Keyhole, leading to manual posting and frustrating support experiences. #### What Are Recent G2 Reviews of Keyhole? **"[User-friendly and engaging](https://www.g2.com/survey_responses/keyhole-review-8928719)"** **Rating:** 4.5/5.0 stars *— Verified User in Food & Beverages* [Read full review](https://www.g2.com/survey_responses/keyhole-review-8928719) --- **"[Outstanding Social Media Analytics, Especially for Hashtags - Poor Support](https://www.g2.com/survey_responses/keyhole-review-12005810)"** **Rating:** 4.0/5.0 stars *— Victoria B.* [Read full review](https://www.g2.com/survey_responses/keyhole-review-12005810) --- #### What Are G2 Users Discussing About Keyhole? - [What is Keyhole used for?](https://www.g2.com/discussions/what-is-keyhole-used-for) ### 4. [Predis.ai](https://www.g2.com/products/predis-ai/reviews) Upgrade your social media game with a touch of tech! Predis AI is an end-to-end ads and social media content creation tool that empowers you to scale your social media activities at 10X speed. Right from creating single-image posts, ad creatives, UGC avatar videos to making voiceover Instagram reels, Predis does everything seamlessly based on your simple text input. Predis AI enables you to create bulk content while not losing the professional touch. The detailed social media competitive analysis gives deeper insight into what works for your competitors. **Average Rating:** 4.7/5.0 **Total Reviews:** 103 **How Do G2 Users Rate Predis.ai?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Attribution:** 5.0/10 (Category avg: 7.9/10) - **Scalability:** 5.0/10 (Category avg: 8.6/10) - **Report Customizability:** 5.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Predis.ai?** - **Seller:** [EZML Technologies](https://www.g2.com/sellers/ezml-technologies) - **Year Founded:** 2020 - **HQ Location:** Pune, IN - **Twitter:** @PredisAI (773 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/predis-ai/ (87 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 92% Small-Business, 5% Mid-Market #### What Are Predis.ai's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Content Creation (3 reviews) - Ad Management (2 reviews) - Automation Benefits (2 reviews) - Customer Service (2 reviews) **Cons:** - Missing Features (4 reviews) - AI Limitations (2 reviews) - Free Version Limitations (2 reviews) - Not Free (2 reviews) - Payment Required (2 reviews) ### What Do G2 Reviewers Say About Predis.ai? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Predis.ai, making content generation and social media management seamless and efficient. - Users love the **automated content creation** by Predis.ai, effortlessly generating perfect posts for social media. - Users find Predis.ai's **ad management capabilities** effective for creating and posting engaging content seamlessly. - Users love the **automation benefits** of Predis.ai, allowing seamless post creation and scheduling without manual effort. - Users commend the **excellent customer service** of Predis.ai, appreciating the timely support and assistance provided. **Cons:** - Users find **missing features** like generic posts, limited styles, and permanent watermarks problematic for their experience. - Users find the **speech quality of avatars lacking** , noting issues with timing and a synthetic sound. - Users find the **permanent watermark** on free plan videos to be a significant limitation and frustrating drawback. - Users dislike the **permanent watermark** on videos in the free plan, affecting the overall presentation. - Users find the **permanent watermark** on videos in the free plan to be quite distracting and unprofessional. #### What Are Recent G2 Reviews of Predis.ai? **"[Knowledgeable Support form Vivek That Quickly Resolved Our Predis AI Issue](https://www.g2.com/survey_responses/predis-ai-review-12634629)"** **Rating:** 5.0/5.0 stars *— calvin w.* [Read full review](https://www.g2.com/survey_responses/predis-ai-review-12634629) --- **"[Great productivity tool for small businesses](https://www.g2.com/survey_responses/predis-ai-review-12741851)"** **Rating:** 4.5/5.0 stars *— Aditee K.* [Read full review](https://www.g2.com/survey_responses/predis-ai-review-12741851) --- ### 5. [StatSocial](https://www.g2.com/products/statsocial/reviews) StatSocial is the industry’s only cross-platform social audience insights platform built to provide a holistic understanding of any consumer, brand or social audience. We go beyond traditional social listening and engagement to deliver self-declared data on your audience’s interests, media preferences, brand affinities, trusted influencers, political leanings, and more—helping marketers truly understand who their audience is and what drives their decisions. With StatSocial, you can: Understand any audience’s unique interests, media preferences, brand affinities, trusted creators, political leanings and more. Discover and validate influencer partnerships based on who your target audience already follows, ensuring your campaigns reach those most relevant to your brand or initiative. Measure sales or brand lift across organically exposed social audiences. Discover preferred media channels for personalized campaigns, identifying consumers’ go-to platforms, creators, brands, podcasts, CTV and more. View multiple audiences side-by-side to compare and contrast. Target any audience programmatically across the digital ecosystem. Enrich any first- or third‑party dataset, integrating StatSocial’s audience data into CRMs, DSPs, clean rooms, social platforms, etc. Create custom social panels for monitoring, exporting audiences to listening tools—or upload your own audience data for continuous tracking. Trusted by the world’s most innovative brands and agencies, StatSocial powers smarter marketing at every stage—from audience research and media planning to influencer discovery, activation, and measurement. **Average Rating:** 4.3/5.0 **Total Reviews:** 125 **How Do G2 Users Rate StatSocial?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Attribution:** 6.6/10 (Category avg: 7.9/10) - **Scalability:** 7.5/10 (Category avg: 8.6/10) - **Report Customizability:** 7.0/10 (Category avg: 8.1/10) **Who Is the Company Behind StatSocial?** - **Seller:** [StatSocial](https://www.g2.com/sellers/statsocial) - **Company Website:** https://www.statsocial.com - **Year Founded:** 2014 - **HQ Location:** New York, NY - **Twitter:** @StatSocial (1,193 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/peekanalytics (29 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Research Director - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 39% Mid-Market, 30% Enterprise #### What Are StatSocial's Pros and Cons? **Pros:** - Ease of Use (44 reviews) - Audience Analysis (41 reviews) - Audience Segmentation (35 reviews) - Insights (26 reviews) - Insights Discovery (26 reviews) **Cons:** - Limited Audience Reach (16 reviews) - Limited Audience Diversity (13 reviews) - Time-consuming Processes (11 reviews) - Audience Management (9 reviews) - Complexity (9 reviews) ### What Do G2 Reviewers Say About StatSocial? *AI-generated summary from verified user reviews* **Pros:** - Users commend StatSocial for its **ease of use** , enabling quick execution and simple navigation for valuable insights. - Users appreciate the **great customer service** and seamless integration of StatSocial for audience analysis across multiple platforms. - Users value the **cross-platform audience segmentation** of StatSocial, enhancing insights into social interests and behaviors. - Users value the **user-friendly and insightful platform** of StatSocial, enhancing collaboration and analysis for their projects. - Users appreciate the **high accuracy of brand insights and talent demographics** from StatSocial, enhancing influencer marketing efforts. **Cons:** - Users find the **limited audience reach** of StatSocial challenging, impacting their targeting capabilities for optimal results. - Users find the **limited audience diversity** in StatSocial challenging, impacting their ability to identify broader insights. - Users find the **time-consuming processes** of audience creation and report generation to be quite frustrating and cumbersome. - Users find that **audience recompilation can be time-consuming** , especially with small audience sizes and complex formulas. - Users find the **complexity** of StatSocial's setup and layout to be cluttered and confusing. #### What Are Recent G2 Reviews of StatSocial? **"[StatSocial -Great Platform-Great Customer Service](https://www.g2.com/survey_responses/statsocial-review-8668323)"** **Rating:** 5.0/5.0 stars *— Leslie R.* [Read full review](https://www.g2.com/survey_responses/statsocial-review-8668323) --- **"[Hands-On Support and Valuable Insights Drive Audience Engagement](https://www.g2.com/survey_responses/statsocial-review-9377554)"** **Rating:** 4.0/5.0 stars *— Giana F.* [Read full review](https://www.g2.com/survey_responses/statsocial-review-9377554) --- #### What Are G2 Users Discussing About StatSocial? - [What is StatSocial used for?](https://www.g2.com/discussions/what-is-statsocial-used-for) ### 6. [Radarr](https://www.g2.com/products/radarr/reviews) Radarr is an award-winning social & digital data analytics and big data platform company that specializes in social listening, research, and digital monitoring using AI and machine learning technologies. Radarr, previously known as Circus Social, was founded in Singapore in 2012. We help businesses make decisions from relevant social media & digital conversations in real-time using data visualizations, dashboards and insights reporting. We track publicly available data across social media, news, blogs, P2P platforms, forums, and several Asia-focused social networks. Our digital intelligence and social listening platform, Radarr, is used by the best-in-class mid to large-sized enterprises, including numerous Fortune 500 clients, across Asia and the world to visualise data with our Command Center and gain consumer insights with Radarr Research. **Average Rating:** 4.6/5.0 **Total Reviews:** 38 **How Do G2 Users Rate Radarr?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Attribution:** 8.0/10 (Category avg: 7.9/10) - **Scalability:** 8.8/10 (Category avg: 8.6/10) - **Report Customizability:** 8.7/10 (Category avg: 8.1/10) **Who Is the Company Behind Radarr?** - **Seller:** [Genesys](https://www.g2.com/sellers/genesys) - **Year Founded:** 1990 - **HQ Location:** Menlo Park, CA - **Twitter:** @Genesys (32,180 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/601919/ (8,569 employees on LinkedIn®) - **Phone:** +1 650 466 - 1100 **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 37% Small-Business, 34% Mid-Market #### What Are Recent G2 Reviews of Radarr? **"[With radarr I gained good experience in listening to social networks based on topics](https://www.g2.com/survey_responses/radarr-review-11706043)"** **Rating:** 5.0/5.0 stars *— Fortunato F.* [Read full review](https://www.g2.com/survey_responses/radarr-review-11706043) --- **"[The support team is helpful and fast response.](https://www.g2.com/survey_responses/radarr-review-8763132)"** **Rating:** 4.5/5.0 stars *— Jelly C.* [Read full review](https://www.g2.com/survey_responses/radarr-review-8763132) --- #### What Are G2 Users Discussing About Radarr? - [What is Radarr (Previously known as Circus Social) used for?](https://www.g2.com/discussions/what-is-radarr-previously-known-as-circus-social-used-for) ## What Is Social Media Analytics Software? [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) ## What Software Categories Are Similar to Social Media Analytics Software? - [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Suites](https://www.g2.com/categories/social-media-suites) --- ## How Do You Choose the Right Social Media Analytics Software? ### What You Should Know About Social Media Analytics Software ### What is Social Media Analytics Software? Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: - Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel - Understand social media following through audience demographics - Identify the content that best resonates with audiences to use as a basis for future marketing strategies - Discover influencers to tap into as potential brand advocates - Track performance of paid social media campaigns to determine ROI - Gain insights on competitors through competitive analysis functionality ### Why Use Social Media Analytics Software? There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending. ### Who Uses Social Media Analytics Software? What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly. ### Social Media Analytics Software Features Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include: **Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement. **Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement. **Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience. **Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience. **Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result. **Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees. ### Software and Services Related to Social Media Analytics Software There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers. Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality. --- ## What Are the Most Common Questions About Social Media Analytics Software? *AI-generated · Last updated: June 3, 2026* ### Which solution supports competitor benchmarking in social analytics Based on G2 reviews, these products are most often associated with competitor benchmarking and comparison workflows in recent feedback. - [Hootsuite](https://www.g2.com/products/hootsuite) — competitor research and thought leadership tracking. - [Sprout Social](https://www.g2.com/products/sprout-social) — competitor reports for campaign comparisons. - [Zoho Social](https://www.g2.com/products/zoho-social) — competitor tracking with custom reports. - [Fanpage Karma](https://www.g2.com/products/fanpage-karma) — benchmarking pages across social platforms. ### Which tool supports real-time social data visualization Based on G2 reviews, these tools are most often linked to dashboards, visual reports, and live monitoring workflows. - [Meltwater](https://www.g2.com/products/meltwater) — dashboards for mentions and share of voice. - [Hootsuite](https://www.g2.com/products/hootsuite) — intuitive dashboards for campaign insights. - [Dash Social](https://www.g2.com/products/dash-social) — visual analytics and performance dashboards. - [Sprout Social](https://www.g2.com/products/sprout-social) — visual reports and campaign tracking. ### Which vendor provides AI-powered sentiment tracking Based on G2 reviews, these vendors are most associated with AI-supported sentiment tracking and monitoring use cases. - [Meltwater](https://www.g2.com/products/meltwater) — AI summaries and sentiment monitoring. - [Sprout Social](https://www.g2.com/products/sprout-social) — sentiment flags and listening workflows. - [YouScan](https://www.g2.com/products/youscan) — AI sentiment analysis across channels. - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence) — AI sentiment and trend analysis. ### What are social media analytics tools Social media analytics tools are platforms teams use to track content performance, engagement, audience activity, and reporting across one or more social channels. In recent G2 reviews, users consistently describe them as a way to centralize metrics, compare results across networks, monitor comments or mentions, and turn social data into clearer decisions. Reviewers also tie these tools to faster reporting, campaign reviews, and better visibility into which posts resonate. Depending on the product, buyers also mention dashboards, scheduling, inbox management, competitor analysis, sentiment monitoring, and shareable reports as part of the broader analytics workflow. ### What features define modern Social Media Analytics According to verified users, modern social media analytics is defined by centralized dashboards, customizable reports, cross-platform tracking, and easier access to engagement trends. Recent reviews also highlight visual reporting, scheduled or automated reports, audience and post-performance analysis, and the ability to compare channels or campaigns in one view. Many reviewers connect strong analytics tools with workflow benefits too, such as approval flows, content calendars, unified inboxes, and integrations that reduce switching between apps. More advanced use cases mentioned in G2 reviews include competitor benchmarking, sentiment analysis, social listening, and AI-assisted insights that help teams surface patterns faster and explain results more clearly to stakeholders.