Best Social Media Analytics Software for Small Business

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Social Media Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Social Media Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Social Media Analytics category.

In addition to qualifying for inclusion in the Social Media Analytics Software category, to qualify for inclusion in the Small Business Social Media Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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80 Listings in Small Business Social Media Analytics Available

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    G2 Score
Hootsuite
(6,689)4.3 out of 5
Optimized for quick response
8th Easiest To Use in Social Media Analytics software
View top Consulting Services for Hootsuite
Save to My Lists
Entry Level Price:$199.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5

    Users
    • Social Media Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 59% Small-Business
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Hootsuite is a social media management platform that allows users to schedule posts, monitor analytics, and manage multiple accounts across various platforms.
    • Reviewers frequently mention the convenience of scheduling posts across multiple platforms, the ability to monitor analytics, and the ease of managing multiple accounts from one central platform.
    • Reviewers mentioned the high cost of the platform, occasional bugs and glitches, and limitations in tagging users or customizing posts for specific platforms.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Hootsuite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Post Scheduling
    1,575
    Ease of Use
    1,440
    Scheduling
    1,388
    Centralized Management
    1,073
    Scheduling Posts
    1,032
    Cons
    Limited Features
    474
    Missing Features
    455
    Expensive
    444
    High Pricing
    425
    Posting Issues
    369
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Hootsuite features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.0
    7.4
    Attribution
    Average: 7.9
    8.4
    Scalability
    Average: 8.6
    8.1
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Hootsuite
    Company Website
    Year Founded
    2008
    HQ Location
    Vancouver, BC
    Twitter
    @hootsuite
    6,182,363 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,692 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5

Users
  • Social Media Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 59% Small-Business
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Hootsuite is a social media management platform that allows users to schedule posts, monitor analytics, and manage multiple accounts across various platforms.
  • Reviewers frequently mention the convenience of scheduling posts across multiple platforms, the ability to monitor analytics, and the ease of managing multiple accounts from one central platform.
  • Reviewers mentioned the high cost of the platform, occasional bugs and glitches, and limitations in tagging users or customizing posts for specific platforms.
Hootsuite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Post Scheduling
1,575
Ease of Use
1,440
Scheduling
1,388
Centralized Management
1,073
Scheduling Posts
1,032
Cons
Limited Features
474
Missing Features
455
Expensive
444
High Pricing
425
Posting Issues
369
View All Pros and Cons
Hootsuite features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.0
7.4
Attribution
Average: 7.9
8.4
Scalability
Average: 8.6
8.1
Report Customizability
Average: 8.1
Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
6,182,363 Twitter followers
LinkedIn® Page
www.linkedin.com
1,692 employees on LinkedIn®
Sprout Social
(6,159)4.4 out of 5
10th Easiest To Use in Social Media Analytics software
View top Consulting Services for Sprout Social
Save to My Lists
Entry Level Price:Starting at $199.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights fro

    Users
    • Social Media Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Non-Profit Organization Management
    Market Segment
    • 41% Small-Business
    • 35% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Sprout Social is a social media management tool that offers features such as social listening, analytics, and content scheduling across multiple platforms.
    • Reviewers frequently mention the intuitive user interface, comprehensive analytics, and the ability to manage multiple social media accounts from one platform as standout features of Sprout Social.
    • Reviewers noted challenges with tagging, limitations in reporting customization, occasional delays in social listening, and a high pricing structure as areas for improvement in Sprout Social.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Sprout Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,592
    Post Scheduling
    1,051
    Scheduling
    1,009
    Analytics
    903
    Centralized Management
    842
    Cons
    Missing Features
    641
    Limited Features
    462
    Expensive
    416
    Improvement Needed
    403
    High Pricing
    371
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Sprout Social features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    7.0
    Attribution
    Average: 7.9
    8.5
    Scalability
    Average: 8.6
    8.1
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Sprout Social
    Company Website
    Year Founded
    2010
    HQ Location
    Chicago, IL
    Twitter
    @SproutSocial
    116,502 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,808 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights fro

Users
  • Social Media Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Non-Profit Organization Management
Market Segment
  • 41% Small-Business
  • 35% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Sprout Social is a social media management tool that offers features such as social listening, analytics, and content scheduling across multiple platforms.
  • Reviewers frequently mention the intuitive user interface, comprehensive analytics, and the ability to manage multiple social media accounts from one platform as standout features of Sprout Social.
  • Reviewers noted challenges with tagging, limitations in reporting customization, occasional delays in social listening, and a high pricing structure as areas for improvement in Sprout Social.
Sprout Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,592
Post Scheduling
1,051
Scheduling
1,009
Analytics
903
Centralized Management
842
Cons
Missing Features
641
Limited Features
462
Expensive
416
Improvement Needed
403
High Pricing
371
View All Pros and Cons
Sprout Social features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
7.0
Attribution
Average: 7.9
8.5
Scalability
Average: 8.6
8.1
Report Customizability
Average: 8.1
Seller Details
Seller
Sprout Social
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
116,502 Twitter followers
LinkedIn® Page
www.linkedin.com
1,808 employees on LinkedIn®
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Zoho Social
(2,861)4.6 out of 5
3rd Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—includi

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 86% Small-Business
    • 10% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Zoho Social is a social media management tool that allows users to schedule posts, monitor engagement, and analyze performance across multiple platforms.
    • Reviewers frequently mention the ease of use, the ability to manage multiple social media platforms from one dashboard, and the time-saving benefits of scheduling posts in advance.
    • Users reported issues with the user interface feeling outdated, some advanced features being difficult to navigate, and occasional problems with page loading and mobile app functionality.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Zoho Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    124
    Post Scheduling
    97
    Centralized Management
    84
    Multi-platform
    78
    Scheduling
    71
    Cons
    Missing Features
    38
    Expensive
    23
    Social Media Limitations
    21
    Limited Features
    19
    Publishing Limitations
    18
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Zoho Social features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.5
    Attribution
    Average: 7.9
    8.8
    Scalability
    Average: 8.6
    8.5
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Zoho
    Year Founded
    1996
    HQ Location
    Austin, TX
    Twitter
    @Zoho
    136,812 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    29,794 employees on LinkedIn®
    Phone
    +1 (888) 900-9646
Product Description
How are these determined?Information
This description is provided by the seller.

Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—includi

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 86% Small-Business
  • 10% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Zoho Social is a social media management tool that allows users to schedule posts, monitor engagement, and analyze performance across multiple platforms.
  • Reviewers frequently mention the ease of use, the ability to manage multiple social media platforms from one dashboard, and the time-saving benefits of scheduling posts in advance.
  • Users reported issues with the user interface feeling outdated, some advanced features being difficult to navigate, and occasional problems with page loading and mobile app functionality.
Zoho Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
124
Post Scheduling
97
Centralized Management
84
Multi-platform
78
Scheduling
71
Cons
Missing Features
38
Expensive
23
Social Media Limitations
21
Limited Features
19
Publishing Limitations
18
View All Pros and Cons
Zoho Social features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.5
Attribution
Average: 7.9
8.8
Scalability
Average: 8.6
8.5
Report Customizability
Average: 8.1
Seller Details
Seller
Zoho
Year Founded
1996
HQ Location
Austin, TX
Twitter
@Zoho
136,812 Twitter followers
LinkedIn® Page
www.linkedin.com
29,794 employees on LinkedIn®
Phone
+1 (888) 900-9646
Semrush
(3,280)4.5 out of 5
14th Easiest To Use in Social Media Analytics software
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 62% Small-Business
    • 27% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a comprehensive digital marketing and SEO platform that provides tools for keyword research, competitor analysis, site audits, and more.
    • Users frequently mention the platform's extensive features, user-friendly interface, and the convenience of having all SEO tools in one place, including powerful keyword research, competitor analysis, and site audits.
    • Reviewers noted that the platform can be overwhelming for beginners due to its extensive features, the pricing is considered high especially for smaller businesses, and some users reported occasional data inaccuracies and limited reporting customization.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    671
    Ease of Use
    652
    Keyword Research
    596
    Helpful
    560
    SEO Optimization
    547
    Cons
    Expensive
    456
    High Pricing
    399
    High Costs
    347
    Pricing Issues
    282
    Learning Curve
    246
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Attribution
    Average: 7.9
    8.7
    Scalability
    Average: 8.6
    8.4
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    306,818 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,261 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 62% Small-Business
  • 27% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a comprehensive digital marketing and SEO platform that provides tools for keyword research, competitor analysis, site audits, and more.
  • Users frequently mention the platform's extensive features, user-friendly interface, and the convenience of having all SEO tools in one place, including powerful keyword research, competitor analysis, and site audits.
  • Reviewers noted that the platform can be overwhelming for beginners due to its extensive features, the pricing is considered high especially for smaller businesses, and some users reported occasional data inaccuracies and limited reporting customization.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
671
Ease of Use
652
Keyword Research
596
Helpful
560
SEO Optimization
547
Cons
Expensive
456
High Pricing
399
High Costs
347
Pricing Issues
282
Learning Curve
246
View All Pros and Cons
Semrush features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
8.3
Attribution
Average: 7.9
8.7
Scalability
Average: 8.6
8.4
Report Customizability
Average: 8.1
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
306,818 Twitter followers
LinkedIn® Page
www.linkedin.com
2,261 employees on LinkedIn®
SOCi
(3,729)4.5 out of 5
Optimized for quick response
13th Easiest To Use in Social Media Analytics software
View top Consulting Services for SOCi
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital w

    Users
    • Owner
    • Property Manager
    Industries
    • Real Estate
    • Marketing and Advertising
    Market Segment
    • 51% Small-Business
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SOCi is a social media management platform that consolidates reviews and posts across different platforms, provides AI assistance for review responses, and offers reporting functionality.
    • Reviewers appreciate SOCi's user-friendly interface, its ability to increase efficiency by centralizing control and local flexibility, and its robust reporting and insights that aid in understanding performance and areas of improvement.
    • Users reported occasional issues with the platform, such as tasks taking more time to load than expected, difficulty in creating posts from scratch, inability to post different content on different platforms simultaneously, and limitations in functionality compared to other social automation platforms.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SOCi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,184
    Post Scheduling
    794
    Scheduling Posts
    643
    Centralized Management
    636
    Scheduling
    608
    Cons
    Missing Features
    291
    Posting Issues
    275
    Limited Features
    239
    Learning Curve
    195
    Improvement Needed
    183
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SOCi features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.0
    Attribution
    Average: 7.9
    8.5
    Scalability
    Average: 8.6
    8.2
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SOCi
    Company Website
    Year Founded
    2012
    HQ Location
    San Diego, California
    LinkedIn® Page
    www.linkedin.com
    621 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SOCi is the leader in AI-powered marketing solutions for multi-location businesses. With its proprietary Genius AI™ and suite of Genius Agents™, SOCi provides a first-of-its-kind, AI-powered digital w

Users
  • Owner
  • Property Manager
Industries
  • Real Estate
  • Marketing and Advertising
Market Segment
  • 51% Small-Business
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SOCi is a social media management platform that consolidates reviews and posts across different platforms, provides AI assistance for review responses, and offers reporting functionality.
  • Reviewers appreciate SOCi's user-friendly interface, its ability to increase efficiency by centralizing control and local flexibility, and its robust reporting and insights that aid in understanding performance and areas of improvement.
  • Users reported occasional issues with the platform, such as tasks taking more time to load than expected, difficulty in creating posts from scratch, inability to post different content on different platforms simultaneously, and limitations in functionality compared to other social automation platforms.
SOCi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,184
Post Scheduling
794
Scheduling Posts
643
Centralized Management
636
Scheduling
608
Cons
Missing Features
291
Posting Issues
275
Limited Features
239
Learning Curve
195
Improvement Needed
183
View All Pros and Cons
SOCi features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.0
Attribution
Average: 7.9
8.5
Scalability
Average: 8.6
8.2
Report Customizability
Average: 8.1
Seller Details
Seller
SOCi
Company Website
Year Founded
2012
HQ Location
San Diego, California
LinkedIn® Page
www.linkedin.com
621 employees on LinkedIn®
Bitly
(905)4.5 out of 5
2nd Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in

    Users
    • Marketing Manager
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 60% Small-Business
    • 29% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bitly is a tool that shortens links, generates QR codes, and provides analytical insights about link clicks and geolocation.
    • Reviewers frequently mention the ease of use, the ability to track clicks and traffic, the customizability of links, and the valuable analytical insights provided by Bitly.
    • Reviewers experienced issues with Bitly's limited analytical capabilities in the free version, high pricing, security concerns, poor customer service, and the retention of historical data.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bitly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    80
    Link Shortening
    55
    URL Shortening
    55
    QR Code
    51
    Analytics
    48
    Cons
    Expensive
    22
    Limited Analytics
    17
    Link Management
    16
    Limited Features
    15
    QR Code Issues
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bitly features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    7.6
    Attribution
    Average: 7.9
    8.6
    Scalability
    Average: 8.6
    8.0
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bitly, Inc.
    Company Website
    Year Founded
    2008
    HQ Location
    New York
    Twitter
    @Bitly
    62,874 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    339 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in

Users
  • Marketing Manager
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 60% Small-Business
  • 29% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bitly is a tool that shortens links, generates QR codes, and provides analytical insights about link clicks and geolocation.
  • Reviewers frequently mention the ease of use, the ability to track clicks and traffic, the customizability of links, and the valuable analytical insights provided by Bitly.
  • Reviewers experienced issues with Bitly's limited analytical capabilities in the free version, high pricing, security concerns, poor customer service, and the retention of historical data.
Bitly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
80
Link Shortening
55
URL Shortening
55
QR Code
51
Analytics
48
Cons
Expensive
22
Limited Analytics
17
Link Management
16
Limited Features
15
QR Code Issues
11
View All Pros and Cons
Bitly features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
7.6
Attribution
Average: 7.9
8.6
Scalability
Average: 8.6
8.0
Report Customizability
Average: 8.1
Seller Details
Seller
Bitly, Inc.
Company Website
Year Founded
2008
HQ Location
New York
Twitter
@Bitly
62,874 Twitter followers
LinkedIn® Page
www.linkedin.com
339 employees on LinkedIn®
Vista Social
(1,069)4.8 out of 5
1st Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:$79.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analyti

    Users
    • Social Media Manager
    • Founder
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 72% Small-Business
    • 25% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Vista Social is a comprehensive social media management tool that offers features such as real-time DM interactions, personalized DM automation, content scheduling, and a listening tool for data analysis.
    • Reviewers appreciate the platform's user-friendly interface, its ability to consolidate multiple social media tasks into one platform, and its unique features like real-time DM interactions and a listening tool for data analysis.
    • Users experienced minor issues such as occasional slow loading times, glitches during peak usage, and a somewhat steep learning curve for more advanced features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Vista Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    547
    Social Media Management
    443
    Features
    355
    Centralized Management
    330
    Post Scheduling
    330
    Cons
    Learning Curve
    79
    Social Media Limitations
    67
    Missing Features
    64
    Improvement Needed
    59
    Instagram Limitations
    59
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Vista Social features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    Attribution
    Average: 7.9
    9.6
    Scalability
    Average: 8.6
    9.4
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Vista Social LLC
    Company Website
    Year Founded
    2022
    HQ Location
    New York, US
    Twitter
    @vistasocialapp
    2,752 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    28 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Vista Social is a modern all-in-one social media platform. Expertly crafted social media management tools to help you exceed your goals. Features include publishing and scheduling, reports and analyti

Users
  • Social Media Manager
  • Founder
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 72% Small-Business
  • 25% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Vista Social is a comprehensive social media management tool that offers features such as real-time DM interactions, personalized DM automation, content scheduling, and a listening tool for data analysis.
  • Reviewers appreciate the platform's user-friendly interface, its ability to consolidate multiple social media tasks into one platform, and its unique features like real-time DM interactions and a listening tool for data analysis.
  • Users experienced minor issues such as occasional slow loading times, glitches during peak usage, and a somewhat steep learning curve for more advanced features.
Vista Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
547
Social Media Management
443
Features
355
Centralized Management
330
Post Scheduling
330
Cons
Learning Curve
79
Social Media Limitations
67
Missing Features
64
Improvement Needed
59
Instagram Limitations
59
View All Pros and Cons
Vista Social features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
9.2
Attribution
Average: 7.9
9.6
Scalability
Average: 8.6
9.4
Report Customizability
Average: 8.1
Seller Details
Seller
Vista Social LLC
Company Website
Year Founded
2022
HQ Location
New York, US
Twitter
@vistasocialapp
2,752 Twitter followers
LinkedIn® Page
www.linkedin.com
28 employees on LinkedIn®
Linktree
(94)4.6 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Connect audiences to all of your content with just one link.

    Users
    • Owner
    Industries
    • Real Estate
    • Non-Profit Organization Management
    Market Segment
    • 83% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Linktree Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    8
    Intuitive
    5
    Simple
    4
    Analytics
    3
    Easy Setup
    3
    Cons
    Expensive
    3
    Limited Customization
    2
    Expensive Features
    1
    Insufficient Insights
    1
    Learning Curve
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Linktree features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    7.9
    Attribution
    Average: 7.9
    8.8
    Scalability
    Average: 8.6
    8.2
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Linktr
    Year Founded
    2016
    HQ Location
    Melbourne, Victoria
    Twitter
    @LinkTR
    422 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    310 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Connect audiences to all of your content with just one link.

Users
  • Owner
Industries
  • Real Estate
  • Non-Profit Organization Management
Market Segment
  • 83% Small-Business
  • 12% Mid-Market
Linktree Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Intuitive
5
Simple
4
Analytics
3
Easy Setup
3
Cons
Expensive
3
Limited Customization
2
Expensive Features
1
Insufficient Insights
1
Learning Curve
1
View All Pros and Cons
Linktree features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
7.9
Attribution
Average: 7.9
8.8
Scalability
Average: 8.6
8.2
Report Customizability
Average: 8.1
Seller Details
Seller
Linktr
Year Founded
2016
HQ Location
Melbourne, Victoria
Twitter
@LinkTR
422 Twitter followers
LinkedIn® Page
www.linkedin.com
310 employees on LinkedIn®
Later Social
(366)4.5 out of 5
View top Consulting Services for Later Social
Save to My Lists
Entry Level Price:$25.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later helps you save time and

    Users
    • Owner
    • Marketing Coordinator
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 80% Small-Business
    • 13% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Later Social is a social media management tool that allows users to schedule posts across multiple platforms and provides analytics for performance tracking.
    • Reviewers frequently mention the ease of use, the ability to schedule posts across multiple platforms, and the time-saving aspect of the tool as major benefits.
    • Reviewers mentioned issues with connectivity to certain platforms, limitations on post scheduling, and a desire for more detailed analytics as areas for improvement.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Later Social Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    33
    Post Scheduling
    31
    Scheduling
    29
    Time-saving
    17
    Easy Scheduling
    16
    Cons
    Limited Features
    9
    Missing Features
    8
    Linking Issues
    7
    Publishing Limitations
    7
    Content Creation
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Later Social features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Attribution
    Average: 7.9
    8.9
    Scalability
    Average: 8.6
    8.5
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Later
    Company Website
    Year Founded
    2014
    HQ Location
    Boston, MA
    Twitter
    @latermedia
    38,246 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,885 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later helps you save time and

Users
  • Owner
  • Marketing Coordinator
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 80% Small-Business
  • 13% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Later Social is a social media management tool that allows users to schedule posts across multiple platforms and provides analytics for performance tracking.
  • Reviewers frequently mention the ease of use, the ability to schedule posts across multiple platforms, and the time-saving aspect of the tool as major benefits.
  • Reviewers mentioned issues with connectivity to certain platforms, limitations on post scheduling, and a desire for more detailed analytics as areas for improvement.
Later Social Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
33
Post Scheduling
31
Scheduling
29
Time-saving
17
Easy Scheduling
16
Cons
Limited Features
9
Missing Features
8
Linking Issues
7
Publishing Limitations
7
Content Creation
6
View All Pros and Cons
Later Social features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.3
Attribution
Average: 7.9
8.9
Scalability
Average: 8.6
8.5
Report Customizability
Average: 8.1
Seller Details
Seller
Later
Company Website
Year Founded
2014
HQ Location
Boston, MA
Twitter
@latermedia
38,246 Twitter followers
LinkedIn® Page
www.linkedin.com
1,885 employees on LinkedIn®
SocialPilot
(840)4.5 out of 5
11th Easiest To Use in Social Media Analytics software
Save to My Lists
Entry Level Price:$30.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach.

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 87% Small-Business
    • 12% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SocialPilot is a digital marketing platform that consolidates management of multiple social media sites into one dashboard.
    • Users frequently mention the convenience of scheduling posts in bulk, the ability to customize posts and schedules on different platforms, and the insightful analytics dashboard that provides performance data.
    • Reviewers experienced limitations in reporting customization, the need for manual photo updates, and a lack of deep social media functionalities such as sentiment analysis.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SocialPilot Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    37
    Post Scheduling
    27
    Posting Efficiency
    24
    Scheduling
    23
    Scheduling Posts
    23
    Cons
    Missing Features
    14
    Social Media Limitations
    11
    Linking Issues
    10
    Connection Issues
    6
    Instagram Limitations
    6
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SocialPilot features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    7.6
    Attribution
    Average: 7.9
    8.7
    Scalability
    Average: 8.6
    7.3
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SocialPilot
    Company Website
    Year Founded
    2014
    HQ Location
    Lewes, Delaware
    Twitter
    @socialpilot_co
    73,208 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    168 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach.

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 87% Small-Business
  • 12% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SocialPilot is a digital marketing platform that consolidates management of multiple social media sites into one dashboard.
  • Users frequently mention the convenience of scheduling posts in bulk, the ability to customize posts and schedules on different platforms, and the insightful analytics dashboard that provides performance data.
  • Reviewers experienced limitations in reporting customization, the need for manual photo updates, and a lack of deep social media functionalities such as sentiment analysis.
SocialPilot Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
37
Post Scheduling
27
Posting Efficiency
24
Scheduling
23
Scheduling Posts
23
Cons
Missing Features
14
Social Media Limitations
11
Linking Issues
10
Connection Issues
6
Instagram Limitations
6
View All Pros and Cons
SocialPilot features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
7.6
Attribution
Average: 7.9
8.7
Scalability
Average: 8.6
7.3
Report Customizability
Average: 8.1
Seller Details
Seller
SocialPilot
Company Website
Year Founded
2014
HQ Location
Lewes, Delaware
Twitter
@socialpilot_co
73,208 Twitter followers
LinkedIn® Page
www.linkedin.com
168 employees on LinkedIn®
Synup
(316)4.5 out of 5
9th Easiest To Use in Social Media Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Synup is an operating system built for marketing agencies to help them grow revenue, retain clients, and deliver a better end-client experience, all from one platform. Instead of agencies juggling mul

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 76% Small-Business
    • 19% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Synup is a tool that supports businesses in managing their listings across multiple search engines, monitoring reviews, and planning social media content.
    • Reviewers appreciate Synup's ease of use, its ability to run on auto-pilot once set up, the natural and friendly tone of the AI review responder, the easy management of directory listings, the helpful and responsive customer support, and the convenience of having one dashboard for social posting.
    • Users reported inconsistent billing experiences, a cumbersome user interface, difficulties in connecting multiple businesses to the Facebook admin via the Synup dashboard, a need for consistent training due to overwhelming features, occasional server downtime, delays in syncing updates, and complexity in advanced features like social analytics and custom reporting.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Synup Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    93
    Helpful
    67
    Customer Support
    62
    Review Management
    61
    Centralized Management
    51
    Cons
    Learning Curve
    16
    Feature Limitations
    12
    Difficult Learning
    11
    Improvement Needed
    9
    Lack of Features
    9
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Synup features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    10.0
    Attribution
    Average: 7.9
    10.0
    Scalability
    Average: 8.6
    9.9
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Synup
    Year Founded
    2014
    HQ Location
    New York, New York
    Twitter
    @synup
    3,092 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    84 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Synup is an operating system built for marketing agencies to help them grow revenue, retain clients, and deliver a better end-client experience, all from one platform. Instead of agencies juggling mul

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 76% Small-Business
  • 19% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Synup is a tool that supports businesses in managing their listings across multiple search engines, monitoring reviews, and planning social media content.
  • Reviewers appreciate Synup's ease of use, its ability to run on auto-pilot once set up, the natural and friendly tone of the AI review responder, the easy management of directory listings, the helpful and responsive customer support, and the convenience of having one dashboard for social posting.
  • Users reported inconsistent billing experiences, a cumbersome user interface, difficulties in connecting multiple businesses to the Facebook admin via the Synup dashboard, a need for consistent training due to overwhelming features, occasional server downtime, delays in syncing updates, and complexity in advanced features like social analytics and custom reporting.
Synup Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
93
Helpful
67
Customer Support
62
Review Management
61
Centralized Management
51
Cons
Learning Curve
16
Feature Limitations
12
Difficult Learning
11
Improvement Needed
9
Lack of Features
9
View All Pros and Cons
Synup features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
10.0
Attribution
Average: 7.9
10.0
Scalability
Average: 8.6
9.9
Report Customizability
Average: 8.1
Seller Details
Seller
Synup
Year Founded
2014
HQ Location
New York, New York
Twitter
@synup
3,092 Twitter followers
LinkedIn® Page
www.linkedin.com
84 employees on LinkedIn®
BuzzSumo
(106)4.5 out of 5
Save to My Lists
Entry Level Price:$199.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Faceb

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 61% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • BuzzSumo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Content Management
    4
    Content Creation
    3
    Features
    3
    Engagement
    2
    Time-saving
    2
    Cons
    Cost Issue
    1
    Expensive
    1
    Information Overload
    1
    Initial Difficulty
    1
    Interface Issues
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • BuzzSumo features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    6.8
    Attribution
    Average: 7.9
    7.9
    Scalability
    Average: 8.6
    6.7
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Cision
    Year Founded
    1867
    HQ Location
    Chicago, IL
    Twitter
    @Cision
    48,850 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,875 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Faceb

Users
No information available
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 61% Small-Business
  • 36% Mid-Market
BuzzSumo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Content Management
4
Content Creation
3
Features
3
Engagement
2
Time-saving
2
Cons
Cost Issue
1
Expensive
1
Information Overload
1
Initial Difficulty
1
Interface Issues
1
View All Pros and Cons
BuzzSumo features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
6.8
Attribution
Average: 7.9
7.9
Scalability
Average: 8.6
6.7
Report Customizability
Average: 8.1
Seller Details
Seller
Cision
Year Founded
1867
HQ Location
Chicago, IL
Twitter
@Cision
48,850 Twitter followers
LinkedIn® Page
www.linkedin.com
3,875 employees on LinkedIn®
Reputation
(2,387)4.6 out of 5
Optimized for quick response
7th Easiest To Use in Social Media Analytics software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a busin

    Users
    • Community Manager
    • Property Manager
    Industries
    • Automotive
    • Real Estate
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Reputation is a centralized platform that collects and manages user ratings and reviews from various platforms, offers real-time review monitoring, and provides analytical reports on trends and sentiments.
    • Users frequently mention the convenience of having all reviews in one place, the ability to directly reply to users, and the insights gained from marketing campaigns which guide them in SEO improvements.
    • Users reported occasional lags in the system, a lack of robust social media management features, and challenges in maintaining reputation scores due to variables beyond their control.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Reputation Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    271
    Review Management
    192
    Helpful
    175
    Centralized Reviews
    151
    Reputation Management
    144
    Cons
    Improvement Needed
    68
    Missing Features
    55
    Review Management
    55
    Reporting Issues
    41
    Review Issues
    38
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Reputation features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    Attribution
    Average: 7.9
    8.7
    Scalability
    Average: 8.6
    8.7
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Reputation
    Company Website
    Year Founded
    2006
    HQ Location
    Redwood City, CA
    Twitter
    @Reputation_Com
    10,949 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    728 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Reputation is the only platform that empowers companies to fulfill their brand promise by measuring, managing, and scaling their reputation performance in real-time, everywhere. Functioning as a busin

Users
  • Community Manager
  • Property Manager
Industries
  • Automotive
  • Real Estate
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Reputation is a centralized platform that collects and manages user ratings and reviews from various platforms, offers real-time review monitoring, and provides analytical reports on trends and sentiments.
  • Users frequently mention the convenience of having all reviews in one place, the ability to directly reply to users, and the insights gained from marketing campaigns which guide them in SEO improvements.
  • Users reported occasional lags in the system, a lack of robust social media management features, and challenges in maintaining reputation scores due to variables beyond their control.
Reputation Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
271
Review Management
192
Helpful
175
Centralized Reviews
151
Reputation Management
144
Cons
Improvement Needed
68
Missing Features
55
Review Management
55
Reporting Issues
41
Review Issues
38
View All Pros and Cons
Reputation features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.4
Attribution
Average: 7.9
8.7
Scalability
Average: 8.6
8.7
Report Customizability
Average: 8.1
Seller Details
Seller
Reputation
Company Website
Year Founded
2006
HQ Location
Redwood City, CA
Twitter
@Reputation_Com
10,949 Twitter followers
LinkedIn® Page
www.linkedin.com
728 employees on LinkedIn®
Meltwater
(2,494)4.0 out of 5
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter

    Users
    • Social Media Manager
    • Communications Manager
    Industries
    • Marketing and Advertising
    • Public Relations and Communications
    Market Segment
    • 41% Small-Business
    • 37% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Meltwater is a platform used for tracking and monitoring company mentions across the web, automating searches, scheduling posts across multiple platforms, and providing data integration.
    • Users like the automation of searches, the ease of scheduling posts across multiple platforms, the responsiveness of the support team, and the ability to see all media mentions and reach in one space.
    • Reviewers mentioned that the alerts and reports are not as customizable as they would like, the platform can be slow to upload videos, and the user interface could be easier to use and less complex.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Meltwater Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    193
    Helpful
    158
    Features
    156
    Customer Support
    126
    Helpfulness
    114
    Cons
    Improvement Needed
    90
    Learning Curve
    63
    Not Intuitive
    56
    Technical Issues
    55
    Complexity
    54
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Meltwater features and usability ratings that predict user satisfaction
    8.4
    Has the product been a good partner in doing business?
    Average: 9.0
    7.1
    Attribution
    Average: 7.9
    7.9
    Scalability
    Average: 8.6
    7.7
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Meltwater
    Company Website
    Year Founded
    2001
    HQ Location
    San Francisco, CA
    Twitter
    @Meltwater
    24,931 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,573 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter

Users
  • Social Media Manager
  • Communications Manager
Industries
  • Marketing and Advertising
  • Public Relations and Communications
Market Segment
  • 41% Small-Business
  • 37% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Meltwater is a platform used for tracking and monitoring company mentions across the web, automating searches, scheduling posts across multiple platforms, and providing data integration.
  • Users like the automation of searches, the ease of scheduling posts across multiple platforms, the responsiveness of the support team, and the ability to see all media mentions and reach in one space.
  • Reviewers mentioned that the alerts and reports are not as customizable as they would like, the platform can be slow to upload videos, and the user interface could be easier to use and less complex.
Meltwater Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
193
Helpful
158
Features
156
Customer Support
126
Helpfulness
114
Cons
Improvement Needed
90
Learning Curve
63
Not Intuitive
56
Technical Issues
55
Complexity
54
View All Pros and Cons
Meltwater features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 9.0
7.1
Attribution
Average: 7.9
7.9
Scalability
Average: 8.6
7.7
Report Customizability
Average: 8.1
Seller Details
Seller
Meltwater
Company Website
Year Founded
2001
HQ Location
San Francisco, CA
Twitter
@Meltwater
24,931 Twitter followers
LinkedIn® Page
www.linkedin.com
2,573 employees on LinkedIn®
Twitter Analytics
(226)4.1 out of 5
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  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Measure and boost your impact on Twitter.

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Higher Education
    Market Segment
    • 63% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Twitter Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    1
    Ease of Use
    1
    Feature Quantity
    1
    Cons
    Limited Analytics
    1
    Limited Audience Reach
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Twitter Analytics features and usability ratings that predict user satisfaction
    7.7
    Has the product been a good partner in doing business?
    Average: 9.0
    7.2
    Attribution
    Average: 7.9
    7.5
    Scalability
    Average: 8.6
    6.5
    Report Customizability
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Twitter
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    LinkedIn® Page
    www.linkedin.com
    1,041 employees on LinkedIn®
    Ownership
    NYSE: TWTR
    Total Revenue (USD mm)
    $3,716
Product Description
How are these determined?Information
This description is provided by the seller.

Measure and boost your impact on Twitter.

Users
No information available
Industries
  • Marketing and Advertising
  • Higher Education
Market Segment
  • 63% Small-Business
  • 26% Mid-Market
Twitter Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
1
Ease of Use
1
Feature Quantity
1
Cons
Limited Analytics
1
Limited Audience Reach
1
View All Pros and Cons
Twitter Analytics features and usability ratings that predict user satisfaction
7.7
Has the product been a good partner in doing business?
Average: 9.0
7.2
Attribution
Average: 7.9
7.5
Scalability
Average: 8.6
6.5
Report Customizability
Average: 8.1
Seller Details
Seller
Twitter
Year Founded
2006
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
1,041 employees on LinkedIn®
Ownership
NYSE: TWTR
Total Revenue (USD mm)
$3,716
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