# Best Social Media Analytics Software - Page 4

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product.

To qualify for inclusion in the Social Media Analytics category, a product must be able to:

- Create business goals that can be measured with data indicators
- Provide tracking and sharing data
- Evaluate audience size, engagement, and demographics
- Aggregate social media statistics
- Compare data from individual campaigns, posts, or pages





## Category Overview

**Total Products under this Category:** 308


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 60,700+ Authentic Reviews
- 308+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Social Media Analytics Software At A Glance

- **Leader:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews)
- **Highest Performer:** [Cloud Campaign](https://www.g2.com/products/cloud-campaign/reviews)
- **Easiest to Use:** [Vista Social](https://www.g2.com/products/vista-social/reviews)
- **Top Trending:** [Vista Social](https://www.g2.com/products/vista-social/reviews)
- **Best Free Software:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews)


---

**Sponsored**

### SocialPilot

SocialPilot is a social media marketing automation tool that helps you in scheduling and analyzing your social media marketing activities and thereby increasing your social media efficiency and reach. 1) You can connect over 9 social media networks like Facebook, Twitter, Instagram, Google My Business, LinkedIn, Pinterest, Tumblr, TikTok and VK with SocialPilot. 2) Share as many as 500 posts and connect over 100 profiles with just one SocialPilot account. 3) Manage your social media conversations with Social Inbox. 4) Add up to 10 team members in your SocialPilot account to delegate sharing and scheduling with the Team Collaboration feature. 5) Schedule 100s' of posts at a time uploading a CSV with the Bulk Scheduling feature. 6) Create customized posts for individual social accounts at a time and also mention other Facebook and Twitter profiles for more engagement. 7) Analyze your social media marketing activities with easy to understand Social Media Analytics and Reporting. 8) Have a look on when and what you have scheduled visually with the Social Media Calendar. 9) Never stay out of new content ideas, curate content suggestions and save them as drafts for later use. Add Curated Content and RSS Feeds for a never-ending queue. 10) Wait no more for your client's social media account credentials - just invite them and manage their social accounts effortlessly with the Client Management feature. 11) Create your own customized branded domains for more visibility and recognition with the URL Shorteners SocialPilot provides and get rid of long, unwanted, ugly-looking URLs. 12) Boost your Facebook posts right when you are scheduling it. And so much more... under one roof! There's a free 14-day trial\* to test it out yourself :) \*no credit card details required



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---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [Quid](https://www.g2.com/products/quid-2023-10-05/reviews)
  Quid is an AI-powered consumer and market intelligence engine that helps teams move faster from questions to answers—and from insight to impact. We don’t just give you dashboards or data dumps. We deliver decision-ready insights, customized to your business goals and ready to act on. Whether you're trying to spot the next trend, understand what’s driving customer behavior, or outmaneuver a competitor, Quid connects the dots across millions of data points—from search and social to media and review content. Our custom AI models help you detect patterns, prioritize what matters, and take the right actions before the market moves.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 299

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Attribution:** 6.9/10 (Category avg: 7.9/10)
- **Scalability:** 7.8/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.4/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Quid](https://www.g2.com/sellers/quid-9c099a09-0d38-4b46-9998-9af905581008)
- **Year Founded:** 2004
- **HQ Location:** 1111 6th Ave., STE 550 PMB: 164175 San Diego, CA 92101
- **LinkedIn® Page:** https://www.linkedin.com/company/57753/ (270 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Manager, Strategist
  - **Top Industries:** Marketing and Advertising, Market Research
  - **Company Size:** 46% Mid-Market, 31% Enterprise


#### Pros & Cons

**Pros:**

- Analytics (5 reviews)
- User Interface (4 reviews)
- Insights (3 reviews)
- Intuitive (3 reviews)
- Trend Analysis (3 reviews)

**Cons:**

- Expensive (3 reviews)
- Learning Curve (2 reviews)
- Pricing Issues (2 reviews)
- Budget Constraints (1 reviews)
- Cost (1 reviews)

  ### 2. [deepdivr](https://www.g2.com/products/deepdivr/reviews)
  We offer a powerful yet seamless social media marketing analytics platform that makes the complex simple. Built by experienced marketers to suit the needs of today’s effect-driven marketers. Our customers use the platform to get an overview of all their social media campaigns across platforms, markets, and brands. The overview enables users to monitor and optimize campaigns and to report back to stakeholders in no time. Hang on, there is more. All data is visualized beautifully in customizable dashboards so it fits the need YOU have. No development is needed, integrate with your favorite platforms in just a few clicks. Integrations available: Facebook, Instagram, LinkedIn, Snapchat, and Google Analytics. Integrations coming up: Google Ads, Pinterst, TikTok, and Twitter.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 41

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Attribution:** 8.3/10 (Category avg: 7.9/10)
- **Scalability:** 8.3/10 (Category avg: 8.6/10)
- **Report Customizability:** 9.1/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [deepdivr](https://www.g2.com/sellers/deepdivr)
- **Year Founded:** 2017
- **HQ Location:** Copenhagen, Capital Region
- **Twitter:** @deepdivr
- **LinkedIn® Page:** https://www.linkedin.com/company/27452977/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 56% Mid-Market, 29% Small-Business


  ### 3. [Orlo](https://www.g2.com/products/orlo/reviews)
  Orlo is obsessed with one thing… “Building stronger and more resilient communities”. Trust is the foundation of any successful community with 42% of the UK population distrusting their local government. Orlo is the only Social Media Management platform purpose-built for the public sector and is already used by over 400 UK public sector organisations. Orlo’s tools include: Social Media Management Platform Social Listening Media Monitoring Insights Chatbot Live Chat Create campaigns that boost engagement, enhance experiences, and build trust, seamlessly uniting the conversations happening across social media platforms.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 33

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Attribution:** 8.3/10 (Category avg: 7.9/10)
- **Scalability:** 8.7/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.9/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Orlo](https://www.g2.com/sellers/orlo)
- **Year Founded:** 2013
- **HQ Location:** Birmingham, Midlands
- **Twitter:** @HelloOrlo (7,110 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2819871/ (97 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Government Administration
  - **Company Size:** 55% Enterprise, 30% Mid-Market


  ### 4. [NUVI](https://www.g2.com/products/nuvi/reviews)
  Nuvi is a social analytics and customer experience management platform built on a proprietary language engine which listens with industry-leading accuracy. Nuvi helps you listen, plan, publish, engage, analyze, locate, review, and capture your way to better customer experiences.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 127

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Attribution:** 6.4/10 (Category avg: 7.9/10)
- **Scalability:** 8.0/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.1/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Reputation](https://www.g2.com/sellers/reputation)
- **Year Founded:** 2006
- **HQ Location:** San Ramon, CA
- **Twitter:** @Reputation_Com (10,929 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1579888/ (728 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Social Media Manager
  - **Top Industries:** Marketing and Advertising, Public Relations and Communications
  - **Company Size:** 57% Small-Business, 34% Mid-Market


  ### 5. [Followerwonk](https://www.g2.com/products/followerwonk/reviews)
  Followerwonk is a Twitter Analytics tool that finds, analyzes, and optimizes for Social Growth


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 29

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Attribution:** 7.4/10 (Category avg: 7.9/10)
- **Scalability:** 7.4/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.4/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Followerwonk](https://www.g2.com/sellers/followerwonk)
- **Year Founded:** 2016
- **HQ Location:** Udaipur, IN
- **Twitter:** @followerwonk (109,201 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/followerwonk/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 50% Small-Business, 27% Enterprise


  ### 6. [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews)
  Sprinklr Insights is an AI-powered consumer and brand intelligence platform for Enterprises that need to listen to and understand their customers, market and competitors to manage their reputation, drive better customer experiences and take data-led decisions. Sprinklr Insights supports an industry-leading number of channels and data sources, delivers actionable insights in real-time across areas like marketing, sales, product development, strategy and operations, is customized to business and vertical-specific use cases and is powered by patented deep learning capabilities.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 100

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.0/10)
- **Attribution:** 7.1/10 (Category avg: 7.9/10)
- **Scalability:** 8.5/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.2/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr)
- **Year Founded:** 2009
- **HQ Location:** New York
- **Twitter:** @Sprinklr (38,124 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,349 employees on LinkedIn®)
- **Ownership:** NYSE: CXM

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 49% Enterprise, 26% Mid-Market


#### Pros & Cons

**Pros:**

- Artificial Intelligence (4 reviews)
- Helpful (4 reviews)
- AI Assistant (3 reviews)
- AI Features (3 reviews)
- Analytics (3 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Improvement Needed (2 reviews)
- Intuitiveness Issue (2 reviews)
- Learning Difficulty (2 reviews)
- Limited Customization (2 reviews)

  ### 7. [Denim Social](https://www.g2.com/products/denim-social-denim-social/reviews)
  Denim Social is a social media management software company that provides tools to empower marketers in regulated industries to manage organic social media content and paid social media advertising on one platform. Trusted by more than 250 institutions in banking, insurance, mortgage and wealth management, Denim Social enables brands to engage consumers on social media, deepen relationships with communities and close more deals while staying in compliance. Denim Social is the only ABA-endorsed social media management platform for banks and financial services firms.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 45

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10)
- **Attribution:** 10.0/10 (Category avg: 7.9/10)
- **Scalability:** 8.3/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.2/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Denim Social](https://www.g2.com/sellers/denim-social-7e8ff9ed-0b9b-4414-9b99-94e51a9c4f33)
- **Year Founded:** 2020
- **HQ Location:** St Louis, Missouri
- **Twitter:** @denimsocial (39,308 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/denimsocial/ (9 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Banking
  - **Company Size:** 51% Mid-Market, 31% Small-Business


  ### 8. [StatSocial](https://www.g2.com/products/statsocial/reviews)
  StatSocial is the industry’s only cross-platform social audience insights platform built to provide a holistic understanding of any consumer, brand or social audience. We go beyond traditional social listening and engagement to deliver self-declared data on your audience’s interests, media preferences, brand affinities, trusted influencers, political leanings, and more—helping marketers truly understand who their audience is and what drives their decisions. With StatSocial, you can: Understand any audience’s unique interests, media preferences, brand affinities, trusted creators, political leanings and more. Discover and validate influencer partnerships based on who your target audience already follows, ensuring your campaigns reach those most relevant to your brand or initiative. Measure sales or brand lift across organically exposed social audiences. Discover preferred media channels for personalized campaigns, identifying consumers’ go-to platforms, creators, brands, podcasts, CTV and more. View multiple audiences side-by-side to compare and contrast. Target any audience programmatically across the digital ecosystem. Enrich any first- or third‑party dataset, integrating StatSocial’s audience data into CRMs, DSPs, clean rooms, social platforms, etc. Create custom social panels for monitoring, exporting audiences to listening tools—or upload your own audience data for continuous tracking. Trusted by the world’s most innovative brands and agencies, StatSocial powers smarter marketing at every stage—from audience research and media planning to influencer discovery, activation, and measurement.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 125

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Attribution:** 6.6/10 (Category avg: 7.9/10)
- **Scalability:** 7.5/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.0/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [StatSocial](https://www.g2.com/sellers/statsocial)
- **Company Website:** https://www.statsocial.com
- **Year Founded:** 2014
- **HQ Location:** New York, NY
- **Twitter:** @StatSocial (1,199 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/peekanalytics (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Research Director
  - **Top Industries:** Marketing and Advertising, Public Relations and Communications
  - **Company Size:** 39% Mid-Market, 30% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (44 reviews)
- Audience Analysis (41 reviews)
- Audience Segmentation (35 reviews)
- Insights (26 reviews)
- Insights Discovery (26 reviews)

**Cons:**

- Limited Audience Reach (16 reviews)
- Limited Audience Diversity (13 reviews)
- Time-consuming Processes (11 reviews)
- Audience Management (9 reviews)
- Complexity (9 reviews)

  ### 9. [Social Blade](https://www.g2.com/products/social-blade/reviews)
  Social Blade tracks user statistics for YouTube, Twitch, Instagram, and Twitter!


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)
- **Attribution:** 8.1/10 (Category avg: 7.9/10)
- **Scalability:** 8.7/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.1/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Social Blade](https://www.g2.com/sellers/social-blade)
- **Year Founded:** 2008
- **HQ Location:** Raleigh, US
- **Twitter:** @SocialBlade (103,300 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2494222/ (14 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 73% Small-Business, 20% Mid-Market


  ### 10. [Measure Studio](https://www.g2.com/products/measure-studio/reviews)
  Measure Studio is a next-gen social media content intelligence and data analytics platform for media orgs, big brands, and powerful agencies. Supporting TikTok, Instagram, Facebook, YouTube, X (Twitter), LinkedIn, Snapchat, Meta Ads, Google Ads, Google Display & Video 360, and TikTok Ads. - All of your social media data in one place: Bring your data together, and spend your time making better content instead of making bigger spreadsheets. - Performance benchmarking made simple: Quickly see how each post is performing, with automated benchmarks for every metric on every post, video, and story. - Easily group, compare, and share: Effortlessly align your team on the same set of data, updated in real time, and available instantly from any device with a web browser. - Powerful AI analysis that measures content based on what's actually in it, even specific people, places, and activities. - Track and monitor your closest competitors with public data tracking and competitor analysis.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 30

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Scalability:** 8.1/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.7/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Measure Studio](https://www.g2.com/sellers/measure-studio)
- **Year Founded:** 2019
- **HQ Location:** Los Angeles, CA
- **Twitter:** @MeasureStudio (166 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/measure-studio (12 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Entertainment, Online Media
  - **Company Size:** 50% Small-Business, 40% Mid-Market


  ### 11. [PromoRepublic](https://www.g2.com/products/promorepublic/reviews)
  PromoRepublic is an AI-powered marketing platform for multi-location and franchise brands. - One platform for social, listings, reviews, and analytics. - Streamlined AI-powered workflows for local marketing execution. - Performance dashboards and adoption insights from HQ to each location. - AI-powered mobile app and assistant for fast, brand-safe execution anywhere. PromoRepublic helps distributed brands orchestrate and measure local marketing performance—turning disconnected tools and data into one connected system that delivers visibility, automation, and activation. Brands achieve measurable improvements in social, listings, reviews, and local search performance, as well as faster execution and up to 80% franchisee activation—keeping them discoverable, responsive, and on-brand. Join 110+ enterprise and franchise networks, including Empower Brands, Threshold Brands, Metcash/IGA, and Expedia Cruises to unify their marketing.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 158

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Attribution:** 10.0/10 (Category avg: 7.9/10)
- **Scalability:** 9.6/10 (Category avg: 8.6/10)
- **Report Customizability:** 5.8/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [PromoRepublic OY](https://www.g2.com/sellers/promorepublic-oy)
- **Year Founded:** 2014
- **HQ Location:** Palo Alto, CA
- **Twitter:** @Promo_Republic (5,204 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3256396/ (55 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Founder
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 88% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Content Creation (3 reviews)
- Ease of Use (3 reviews)
- Features (3 reviews)
- Easy Creation (2 reviews)
- Templates (2 reviews)

**Cons:**

- Lack of Features (2 reviews)
- Missing Features (2 reviews)
- AI Limitations (1 reviews)
- Content Repetition (1 reviews)
- Delayed Updates (1 reviews)

  ### 12. [Clearview Social](https://www.g2.com/products/clearview-social/reviews)
  Clearview Social makes it easy for your employees to participate in promoting company content on social media. Our easy-to-use employee advocacy software helps your team share your content on their social media platforms with easy prompts, email reminders, and one-click activation. Did you know 76% of consumers trust the content shared by a brand’s employees than the brand itself? Get your team sharing on their social media accounts in just one click using Clearview Social!


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 223

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Attribution:** 6.7/10 (Category avg: 7.9/10)
- **Scalability:** 7.3/10 (Category avg: 8.6/10)
- **Report Customizability:** 6.9/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [ProfitSolv](https://www.g2.com/sellers/profitsolv)
- **Company Website:** https://www.profitsolv.com/
- **Year Founded:** 2020
- **HQ Location:** Knoxville, US
- **Twitter:** @ProfitSolv (16 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/profitsolv/ (160 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Associate, Partner
  - **Top Industries:** Accounting, Staffing and Recruiting
  - **Company Size:** 45% Mid-Market, 34% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (17 reviews)
- Easy Sharing (11 reviews)
- Easy Posting (10 reviews)
- Post Scheduling (8 reviews)
- Content Creation (7 reviews)

**Cons:**

- Tagging Issues (4 reviews)
- Linking Issues (3 reviews)
- Cost Issue (2 reviews)
- Difficulty in Navigation (2 reviews)
- Expensive (2 reviews)

  ### 13. [SentiOne](https://www.g2.com/products/sentione/reviews)
  SentiOne is an AI Customer Service Automation Platform. The tool monitors the internet (social media, portals, forums, and blogs) globally using proprietary algorithms, collects public mentions, and automatically analyses them for consumer insights. The integrated interaction module allows customer service teams to manage online conversations on multiple channels and respond directly from one platform.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 34

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Scalability:** 10.0/10 (Category avg: 8.6/10)
- **Report Customizability:** 10.0/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [SentiOne](https://www.g2.com/sellers/sentione)
- **Year Founded:** 2011
- **HQ Location:** Gdansk, Pomorskie
- **Twitter:** @SentiOne_com (440 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2320009/ (63 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 59% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- AI Assistant (1 reviews)
- AI Integration (1 reviews)
- Artificial Intelligence (1 reviews)
- Automation (1 reviews)
- Features (1 reviews)

**Cons:**

- Data Analytics Issues (1 reviews)
- Inadequate Reporting (1 reviews)
- Insufficient Information (1 reviews)
- Missing Features (1 reviews)
- Poor Management (1 reviews)

  ### 14. [TweetBinder by Audiense](https://www.g2.com/products/tweetbinder-by-audiense/reviews)
  Get stats about your X performance in real-time or back in history. Tweet Binder offers a suit of products for X marketers, creators and developers: 💎 X advanced search, analytics and tracking 💎 Tweet Binder Twitter API 💎 Social walls for offline events Track any hashtag, mention, keyword or cashtag in real-time or fetch historical Twitter data. 🔹 Get the total impressions your campaign generated 🔹 Get the list of people who participated 🔹 Get the most liked and retweeted posts 🔹 Analyse any topic or trend and its talkers 🔹 Track any user on X and compare accounts in a table view and more! Try for free today or contact us to learn more!


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 15

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Attribution:** 8.7/10 (Category avg: 7.9/10)
- **Scalability:** 8.7/10 (Category avg: 8.6/10)
- **Report Customizability:** 9.1/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Audiense](https://www.g2.com/sellers/audiense)
- **Year Founded:** 2011
- **HQ Location:** London, England
- **Twitter:** @AudienseCO (171,186 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10529043 (99 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 73% Small-Business, 27% Mid-Market


#### Pros & Cons

**Pros:**

- Helpful (2 reviews)
- Ease of Use (1 reviews)
- Efficiency (1 reviews)
- Feature Quantity (1 reviews)
- Intuitive (1 reviews)

**Cons:**

- Limited Customization (1 reviews)

  ### 15. [MavSocial](https://www.g2.com/products/mavsocial/reviews)
  MavSocial is a social media management solution for businesses with multiple locations and profiles. Manage all your publishing, advertising, engagement, reviews, and reporting from one centralized platform MavSocial provides the unique ability for multi-location businesses to quickly and easily create geo-targetted Facebook ads. MavSocial supports Facebook, Instagram, Twitter, YouTube, LinkedIn, Google Business Profiles, and Tumblr.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 47

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Attribution:** 10.0/10 (Category avg: 7.9/10)
- **Scalability:** 9.8/10 (Category avg: 8.6/10)
- **Report Customizability:** 9.6/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Maventus Group](https://www.g2.com/sellers/maventus-group)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @mavsocial (20,427 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1883356/ (24 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 69% Small-Business, 20% Mid-Market


  ### 16. [CisionOne](https://www.g2.com/products/cisionone/reviews)
  CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and social listening capabilities. An industry-leading tool for finding and connecting with the right journalists, market experts, and relevant media influencers. Track mentions of your brand, enhance media outreach, and instantly summarize coverage with authentic AI implementation. Measure the effectiveness of your PR campaigns through comprehensive analytics, analyze trends in media coverage, and use data insights to guide future PR decisions. Built for PR professionals, CisionOne transforms how you work with AI assistance across desktop, tablet, and mobile.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 1,284

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10)
- **Attribution:** 7.5/10 (Category avg: 7.9/10)
- **Scalability:** 7.4/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.0/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Cision](https://www.g2.com/sellers/cision)
- **Company Website:** https://www.cision.com/
- **Year Founded:** 1867
- **HQ Location:** Chicago, IL
- **Twitter:** @Cision (48,741 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/163054/ (3,870 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Account Coordinator
  - **Top Industries:** Public Relations and Communications, Marketing and Advertising
  - **Company Size:** 43% Small-Business, 34% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (69 reviews)
- Helpful (40 reviews)
- Media Outreach (39 reviews)
- Coverage Quality (36 reviews)
- Features (33 reviews)

**Cons:**

- Data Inaccuracy (37 reviews)
- Not Intuitive (28 reviews)
- Learning Curve (26 reviews)
- Incomplete Media Coverage (25 reviews)
- Media Monitoring (25 reviews)

  ### 17. [Simplified](https://www.g2.com/products/simplified/reviews)
  Simplified is the one app to create, collaborate, and scale your marketing. Design, write marketing copy, create videos, collaborate, and publish to socials—all in the same place. Built for speed and simplicity, Simplified helps over 2,000,000 creators, marketers and businesses to scale their marketing, streamline their workflows, and get work done in a few clicks. With a no-code design editor, AI writer, stunning templates, multiple brand kits, unlimited workspaces, and in-app publishing, you can start and finish your marketing without switching tabs. Ever.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 4,446

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Attribution:** 8.0/10 (Category avg: 7.9/10)
- **Scalability:** 8.0/10 (Category avg: 8.6/10)
- **Report Customizability:** 9.0/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Simplified](https://www.g2.com/sellers/simplified)
- **Year Founded:** 2020
- **HQ Location:** San Francisco, US
- **Twitter:** @sosimplified (7,949 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/sosimplified/ (54 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Writing and Editing, Marketing and Advertising
  - **Company Size:** 94% Small-Business, 4% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1457 reviews)
- Useful (1138 reviews)
- Content Creation (792 reviews)
- Features (730 reviews)
- Helpful (678 reviews)

**Cons:**

- Limited Credits (437 reviews)
- Not Free (361 reviews)
- AI Limitations (346 reviews)
- Insufficient Credits (321 reviews)
- Expensive (301 reviews)

  ### 18. [CrowdTangle](https://www.g2.com/products/crowdtangle/reviews)
  CrowdTangle is the leading content discovery and social monitoring platform for publishers and brands.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 32

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Attribution:** 5.4/10 (Category avg: 7.9/10)
- **Scalability:** 8.3/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.7/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [CrowdTangle](https://www.g2.com/sellers/crowdtangle)
- **Year Founded:** 2012
- **HQ Location:** N/A
- **Twitter:** @crowdtangle (9,754 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/crowdtangle/about (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Online Media, Publishing
  - **Company Size:** 42% Mid-Market, 31% Enterprise


  ### 19. [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews)
  Commerce is facing its biggest shift in a generation. The way shoppers discover products is being completely upended by AI, creating a new 'front door' to every brand. At the same time, consumers are drowning in a sea of fake content and polished advertising that they inherently distrust. This has created a profound trust crisis. In this new world, visibility and growth are no longer guaranteed by the biggest ad budget. They are earned through authenticity. This is where Bazaarvoice comes in. We are the trusted network that turns authentic consumer voices into confident purchases. For over 20 years, we have been dedicated to a single mission: sourcing, verifying, and amplifying authentic consumer voices on a scale unmatched by anyone else. Think of the parent anxiously choosing a baby stroller, or the gamer deciding on a new headset. They aren't looking for an ad; they're looking for a real person who can answer their one simple question: "Is this product right for me or my family?" We provide that answer, confidently and authentically. And now, AI is asking the same question. As AI agents and summaries increasingly make purchasing decisions on behalf of shoppers, they are actively designed to seek out genuine human experience. We are the essential data that teaches AI what is true. We collect, verify, and distribute this truth worldwide, transforming trust into a tangible asset. We don’t just help brands get seen; we help brands get believed. And ultimately, we help them get chosen.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 790

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Attribution:** 8.1/10 (Category avg: 7.9/10)
- **Scalability:** 8.0/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.4/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Bazaarvoice](https://www.g2.com/sellers/bazaarvoice)
- **Company Website:** https://www.bazaarvoice.com
- **Year Founded:** 2005
- **HQ Location:** Austin, Texas
- **Twitter:** @Bazaarvoice (19,179 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/21811/ (1,710 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Consumer Goods, Retail
  - **Company Size:** 40% Mid-Market, 38% Small-Business


#### Pros & Cons

**Pros:**

- Review Management (18 reviews)
- Reviews (15 reviews)
- Helpful (14 reviews)
- Ease of Use (13 reviews)
- Customer Support (12 reviews)

**Cons:**

- Complex Usage (12 reviews)
- Poor Customer Support (12 reviews)
- Inadequate Support (11 reviews)
- Review Management (11 reviews)
- Not User-Friendly (10 reviews)

  ### 20. [Zignal Labs](https://www.g2.com/products/zignal-labs/reviews)
  Zignal's real-time intelligence technology helps the world's largest organizations protect their people, places, and position.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 40

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Report Customizability:** 8.1/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Zignal Labs](https://www.g2.com/sellers/zignal-labs)
- **Year Founded:** 2011
- **HQ Location:** San Francisco, California
- **Twitter:** @ZignalLabs (3,343 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2536240/ (67 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Public Relations and Communications
  - **Company Size:** 40% Enterprise, 30% Mid-Market


  ### 21. [FollowersAnalysis](https://www.g2.com/products/followersanalysis/reviews)
  FollowersAnalysis is a Twitter analytics tool which fetches tweets, followers and following data of any public Twitter account, analyse that data and provide very intuitive analytics.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Bytesview Analytics Pvt Ltd](https://www.g2.com/sellers/bytesview-analytics-pvt-ltd-f1751c13-abfe-437a-b10c-7fdec559ab14)
- **Year Founded:** 2019
- **HQ Location:** Noida, UP
- **Twitter:** @bytesview (633 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/14639118 (37 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Enterprise, 38% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (8 reviews)
- Analytics (3 reviews)
- Reporting (3 reviews)
- User Interface (3 reviews)
- Efficiency (2 reviews)

**Cons:**

- Inadequate Metrics (2 reviews)
- Limited Social Media Integration (2 reviews)
- Data Inaccuracy (1 reviews)
- Limited Features (1 reviews)

  ### 22. [Netvibes](https://www.g2.com/products/netvibes/reviews)
  Netvibes is the Dashboard of Everything, delivering social media and brand monitoring, news aggregation, drag-and-drop analytics and data visualization—all in one easy-to-use and fully customizable platform. Netvibes’ personalized dashboards enable users to listen, learn and act on everything that matters to them online. Only Netvibes offers: 1. The Personal Corpus: Define your own Internet perimeter The Internet keeps getting bigger, and most of it is just noise. No company can capture it all. Most monitoring tools try unsuccessfully to “boil the ocean,” returning incomplete results cluttered with noise and false hits. Only Netvibes enables you to define your own personal corpus, selecting the sources and publications that matter to you. Easily add or remove sources as you go. Achieve better insights in less time by muting the noise and focusing precisely on the conversations that matter. 2. MisoData™: Visualize and compare any data, instantly More than a monitoring tool, Netvibes empowers users to act by independently exploring data, asking questions and discovering key insights. We call it Dashboard Intelligence. Only Netvibes’ MisoData makes it easy to analyze any data with just a few clicks. Simply drag-and-drop datasets to create instant comparison charts. Identify trends at a glance with colorful visualizations. Use MisoData to analyze anything on your dashboard, or import your own data from the web or an external file. Demonstrate ROI for any campaign, using the metrics you choose. Discover how Twitter mentions correlate with your website traffic, or how Facebook posts correlate with your sales numbers. Get instant answers to these questions and more with MisoData. 3. PushMail™: Continuous monitoring, even while away from your dashboard With Netvibes, you’ll always be the first to know when something happens. You define the triggers, and our real-time alerts will email you as soon as it happens. Only Netvibes offers a complete, automated publishing platform, called “PushMail,” so you can schedule automatic email reports. Want to send a monthly report to your clients and a weekly report to your team? PushMails are 100% customizable: you choose the content, distribution, layout and design, and Netvibes does the rest. Netvibes: For Agencies, Enterprises and Consumers For digital, marketing and PR agencies, Netvibes for Your Agency offers custom social dashboards to track up-to-the-minute results, prove ROI for any campaign, automate reporting, and deliver faster insights to clients. For enterprises, Netvibes for Enterprise connects virtually all internal systems plus the social web together on a secure, real-time dashboard intelligence portal that’s accessible anytime, anywhere, on any device. With MisoData, users can drag-and-drop to instantly compare any data, discovering trends and calculating ROI on anything. For consumers, Netvibes.com provides the most awarded dashboard engine that helps millions of people around the world read their favorite RSS feeds and blogs, monitor social media and instantly dashboard everything that matters to them most.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 13

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10)
- **Attribution:** 8.3/10 (Category avg: 7.9/10)
- **Scalability:** 8.9/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.8/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Dassault Systemes](https://www.g2.com/sellers/dassault-systemes)
- **Year Founded:** 1981
- **HQ Location:** Velizy-Villacoublay
- **Twitter:** @Dassault3DS (74,179 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3896/ (27,256 employees on LinkedIn®)
- **Ownership:** EPA: DSY.PA

**Reviewer Demographics:**
  - **Company Size:** 69% Small-Business, 23% Enterprise


  ### 23. [Keyhole](https://www.g2.com/products/keyhole/reviews)
  Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy-to-use dashboard allows you to build and share reports instantly, saving hundreds of hours a year. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 67

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Attribution:** 9.3/10 (Category avg: 7.9/10)
- **Scalability:** 8.2/10 (Category avg: 8.6/10)
- **Report Customizability:** 7.9/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [Keyhole](https://www.g2.com/sellers/keyhole)
- **Year Founded:** 2009
- **HQ Location:** Toronto, Canada
- **Twitter:** @keyholeco (4,965 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5036541/ (11 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Entertainment
  - **Company Size:** 60% Small-Business, 20% Mid-Market


#### Pros & Cons

**Pros:**

- Analytics (1 reviews)
- Detailed Information (1 reviews)
- Ease of Use (1 reviews)
- Training (1 reviews)

**Cons:**

- Manual Labor (1 reviews)
- Poor Customer Support (1 reviews)
- Poor Response System (1 reviews)
- Posting Delays (1 reviews)
- Post Scheduling (1 reviews)

  ### 24. [GetSocial](https://www.g2.com/products/getsocial/reviews)
  80% of shares are made through copy-paste, messaging apps, and email. GetSocial solves this by offering a unique blend of social widgets for 30+ networks to increase your organic social traffic, detailed analytics about sharing activity, including dark social, tools to automate publishing and a revolutionary URL shortener that tracks 100% of social activity after the 1st click. You'll never be in doubt about traffic sources again! GetSocial is the best solution for Content and Social Marketers.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)
- **Attribution:** 8.5/10 (Category avg: 7.9/10)
- **Scalability:** 8.9/10 (Category avg: 8.6/10)
- **Report Customizability:** 8.8/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [GetSocial](https://www.g2.com/sellers/getsocial)
- **Year Founded:** 2013
- **HQ Location:** Lisbon, Portugal
- **Twitter:** @getsocial_io (8,914 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/get_social/ (6 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 59% Small-Business, 35% Mid-Market


  ### 25. [Predis.ai](https://www.g2.com/products/ezml-technologies-predis-ai/reviews)
  Upgrade your social media game with a touch of tech! Predis AI is an end-to-end ads and social media content creation tool that empowers you to scale your social media activities at 10X speed. Right from creating single-image posts, ad creatives, UGC avatar videos to making voiceover Instagram reels, Predis does everything seamlessly based on your simple text input. Predis AI enables you to create bulk content while not losing the professional touch. The detailed social media competitive analysis gives deeper insight into what works for your competitors.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 94

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Attribution:** 5.0/10 (Category avg: 7.9/10)
- **Scalability:** 5.0/10 (Category avg: 8.6/10)
- **Report Customizability:** 5.0/10 (Category avg: 8.1/10)


**Seller Details:**

- **Seller:** [EZML Technologies](https://www.g2.com/sellers/ezml-technologies)
- **Year Founded:** 2020
- **HQ Location:** Pune, IN
- **Twitter:** @PredisAI (763 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/predis-ai/ (84 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 94% Small-Business, 3% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Content Creation (3 reviews)
- Ad Management (2 reviews)
- Automation Benefits (2 reviews)
- Customer Service (2 reviews)

**Cons:**

- Missing Features (4 reviews)
- AI Limitations (2 reviews)
- Free Version Limitations (2 reviews)
- Not Free (2 reviews)
- Payment Required (2 reviews)



## Parent Category

[Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing)



## Related Categories

- [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)
- [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)
- [Social Media Suites](https://www.g2.com/categories/social-media-suites)



---

## Buyer Guide

### What You Should Know About Social Media Analytics Software

### What is Social Media Analytics Software?

Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media.

Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical.

Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike.

With social media analytics software, you can:

- Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel
- Understand social media following through audience demographics
- Identify the content that best resonates with audiences to use as a basis for future marketing strategies
- Discover influencers to tap into as potential brand advocates
- Track performance of paid social media campaigns to determine ROI
- Gain insights on competitors through competitive analysis functionality

### Why Use Social Media Analytics Software?

There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well.

Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions.

Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending.

### Who Uses Social Media Analytics Software?

What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic.

For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics.

Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software.

A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly.

### Social Media Analytics Software Features

Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include:

**Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement.

**Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement.

**Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience.

**Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience.

**Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result.

**Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees.

### Software and Services Related to Social Media Analytics Software

There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers.

Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality.