Best Enterprise Social Media Analytics Software

How Many Social Media Analytics Software Products Does G2 Track?

Total Products under this Category: 330

Category Stats (Sep 2026)

  • Average Rating: 4.4/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Buzzmonitor (+0.51%) - Among all products in this category, Buzzmonitor recorded the largest rating increase compared to last month

Last updated: September 29, 2026

How Does G2 Rank Social Media Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 65,000+ Authentic Reviews
  • 330+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Social Media Analytics Software

G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence

Highlighted products: Sprout Social, Hootsuite, Qualtrics Customer Experience, SOCi, Sprinklr Insights, Meltwater, Agorapulse, and Semrush.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=qualtrics-customer-experience&focus%5B%5D=soci&focus%5B%5D=sprinklr-insights&focus%5B%5D=meltwater&focus%5B%5D=agorapulse&focus%5B%5D=semrush&segment=enterprise)

Sprout Social

Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP.

Average Rating: 4.4/5.0

Total Reviews: 6,819

How Do G2 Users Rate Sprout Social?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Attribution: 7.0/10 (Category avg: 7.9/10)
  • Scalability: 8.5/10 (Category avg: 8.6/10)
  • Report Customizability: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind Sprout Social?

  • Seller: Sprout Social
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Chicago, IL
  • Twitter: @SproutSocial
    116,252 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,767 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 42% Small, 36% Medium

What Do G2 Reviewers Say About Sprout Social?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Sprout Social, appreciating its smooth integration and user-friendly interface.
  • Users value the post scheduling feature of Sprout Social, appreciating its effectiveness in managing multiple accounts efficiently.
  • Users find the scheduling feature of Sprout Social easy to navigate, enhancing their content management experience.
  • Users value the analytical tools of Sprout Social, finding them insightful for post performance across platforms.
  • Users value the centralized management of Sprout Social, finding it user-friendly for overseeing all social media accounts.
Cons
  • Users find the lack of scheduling for private Facebook groups limits their social media management effectiveness on Sprout Social.
  • Users feel limited by the restricted features in Sprout Social, particularly for post scheduling and team collaboration.
  • Users are concerned about the high cost of Sprout Social, which limits accessibility for some organizations.
  • Users find glitches and steep pricing problematic in Sprout Social, impacting functionality and budget for smaller teams.
  • Users note the high pricing of Sprout Social, which may deter some potential customers despite its quality features.

What Are Recent G2 Reviews of Sprout Social?

What Are G2 Users Discussing About Sprout Social?

Hootsuite

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features > Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. > Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. > Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. > Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.

Average Rating: 4.3/5.0

Total Reviews: 7,432

How Do G2 Users Rate Hootsuite?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
  • Attribution: 7.4/10 (Category avg: 7.9/10)
  • Scalability: 8.4/10 (Category avg: 8.6/10)
  • Report Customizability: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind Hootsuite?

  • Seller: Hootsuite
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Vancouver, BC
  • Twitter: @hootsuite
    6,164,377 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,763 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 59% Small, 29% Medium

What Do G2 Reviewers Say About Hootsuite?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Hootsuite, enjoying efficient posting and a clean, reliable interface.
  • Users love Hootsuite's advanced scheduling, allowing for effective post planning and maximizing engagement across multiple platforms.
  • Users value the centralized management of Hootsuite, streamlining social media account management efficiently.
  • Users love the advanced post scheduling features of Hootsuite, allowing for efficient planning across multiple platforms.
  • Users appreciate the ease of scheduling posts across multiple platforms, significantly improving their social media management efficiency.
Cons
  • Users find the limited features of Hootsuite frustrating, especially regarding Instagram feed layout and untagged mentions.
  • Users find Hootsuite too expensive and suggest more pricing options for small businesses to enhance accessibility.
  • Users find Hootsuite's high pricing restrictive, with fewer features available at lower-tier plans than before.

What Are Recent G2 Reviews of Hootsuite?

What Are G2 Users Discussing About Hootsuite?

Qualtrics Customer Experience

Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands.

Average Rating: 4.3/5.0

Total Reviews: 726

How Do G2 Users Rate Qualtrics Customer Experience?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
  • Attribution: 7.2/10 (Category avg: 7.9/10)
  • Scalability: 8.4/10 (Category avg: 8.6/10)
  • Report Customizability: 8.2/10 (Category avg: 8.1/10)

Who Is the Company Behind Qualtrics Customer Experience?

  • Seller: Qualtrics
  • Company Website:
  • Year Founded: 2002
  • HQ Location: Provo, UT
  • Twitter: @Qualtrics
    42,137 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    11,647 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Business Data Analyst, Community Manager
  • Top Industries: Information Technology and Services, Higher Education
  • Company Size: 52% Large, 36% Medium

What Do G2 Reviewers Say About Qualtrics Customer Experience?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Qualtrics, finding it intuitive and great for analytics across customer touchpoints.
  • Users value the strong analytics and reporting capabilities of Qualtrics, which enhance customer experience insights and actions.
  • Users find Qualtrics extremely helpful for gaining insights that enhance customer satisfaction and retention strategies.
  • Users value the strong analytics and reporting capabilities of Qualtrics for deep insights into customer feedback.
Cons
  • Users find the complexity of Qualtrics Customer Experience overwhelming, particularly new users needing basic survey functions.
  • Users find the custom setup improvements necessary, especially regarding Text iQ's accuracy in non-English languages.
  • Users find limited customization options in Qualtrics, making it difficult to tailor the platform to specific needs.
  • Users find the platform expensive, which can be a barrier for smaller teams with limited budgets.
  • Users find the platform not intuitive, with a complex UI that can be overwhelming for newcomers.

What Are Recent G2 Reviews of Qualtrics Customer Experience?

What Are G2 Users Discussing About Qualtrics Customer Experience?

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SOCi

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale. Learn more at www.soci.ai or contact hello@soci.ai MEET SOCi GENIUS AGENTS: Trained on your brand, data, and guidelines, Genius Agents work 24/7 across every location, managing local search, social, and reputation for you. Local search, social, and reputation are all connected. When Genius Agents work together, sharing insights and coordinating plans, they unlock even greater value. Genius Local Search Agent: Drives local SEO and AI search visibility by analyzing signals, optimizing listings, and publishing Google Posts. Genius Social Agent: Publishes and manages social content and engagements, guided by customer signals and market trends. Genius Reputation Agent: Responds to all reviews, analyzes surveys, and uses customer feedback to uncover insights and sentiment trends. ADDITIONAL SOLUTIONS: Pages: Create customizable, search-optimized local landing pages to maximize visibility and drive conversions. Locators: Make it easy for customers to find your nearby locations and products with SEO-friendly locator pages. Boost & Ads: Auto-generate and deploy hyper-localized ad campaigns across all your locations, tailored to local audiences. Forms & Surveys: Automate localized forms and surveys across every location to capture customer insights, generate leads, manage feedback, and collect first-party data.

Average Rating: 4.5/5.0

Total Reviews: 4,515

How Do G2 Users Rate SOCi?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Attribution: 8.0/10 (Category avg: 7.9/10)
  • Scalability: 8.5/10 (Category avg: 8.6/10)
  • Report Customizability: 8.2/10 (Category avg: 8.1/10)

Who Is the Company Behind SOCi?

  • Seller: SOCi
  • Company Website:
  • Year Founded: 2012
  • HQ Location: San Diego, California
  • LinkedIn® Page: www.linkedin.com
    625 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Property Manager
  • Top Industries: Real Estate, Marketing and Advertising
  • Company Size: 50% Small, 29% Medium

What Do G2 Reviewers Say About SOCi?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of SOCi, efficiently managing multiple businesses and marketing from a single platform.
  • Users love the post scheduling feature of SOCi, enabling efficient management across multiple business locations.
  • Users value the ability to schedule posts across multiple platforms, simplifying social media management for businesses.
  • Users appreciate SOCi's centralized management, enabling efficient monitoring and engagement across multiple social media accounts.
  • Users value the efficient scheduling feature in SOCi, enabling seamless management across multiple businesses in one platform.
Cons
  • Users find the missing editing features problematic, wishing for more metrics tools and quicker posting options.
  • Users experience posting issues with SOCi, particularly with content sharing and link functionality across platforms.
  • Users express frustration with SOCi's limited features, particularly in image editing and cross-platform posting capabilities.
  • Users find the learning curve steep due to numerous features and a lack of beginner tutorials in SOCi.
  • Users seek improvement in customization options and clearer analytics visualization in SOCi to enhance user experience.

What Are Recent G2 Reviews of SOCi?

Meltwater

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs.

Average Rating: 4.1/5.0

Total Reviews: 2,644

How Do G2 Users Rate Meltwater?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.0/10)
  • Attribution: 7.1/10 (Category avg: 7.9/10)
  • Scalability: 7.9/10 (Category avg: 8.6/10)
  • Report Customizability: 7.7/10 (Category avg: 8.1/10)

Who Is the Company Behind Meltwater?

  • Seller: Meltwater
  • Company Website:
  • Year Founded: 2001
  • HQ Location: San Francisco, CA
  • Twitter: @Meltwater
    24,840 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2,640 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 41% Small, 37% Medium

What Do G2 Reviewers Say About Meltwater?

AI-generated summary from verified user reviews

Pros
  • Users find Meltwater extremely easy to use, enjoying its intuitive interface and helpful onboarding support for new members.
  • Users value the easy filtering settings in Meltwater, allowing them to find relevant information efficiently.
  • Users value Meltwater for its outstanding customer support and robust search functions, enhancing media monitoring and sentiment analysis.
  • Users commend the exceptional customer support from Meltwater, highlighting responsiveness and helpfulness in urgent situations.
  • Users find Meltwater's helpfulness invaluable, praising its responsive support and insightful reporting features.
Cons
  • Users express a need for improvements in flexibility regarding licenses and report accuracy, affecting overall satisfaction.
  • Users find the learning curve challenging, noting that the interface is not intuitive and requires training.
  • Users find the interface of Meltwater to be not intuitive, complicating their search process and experience.
  • Users face technical issues with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties.
  • Users find Meltwater's complexity challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency.

What Are Recent G2 Reviews of Meltwater?

What Are G2 Users Discussing About Meltwater?

Sprinklr Insights

Sprinklr Insights is an AI-native consumer intelligence platform that gives enterprises real-time consumer, competitor, and market intelligence from 30+ channels without the noise. It unifies the core listening and intelligence workflows that includes social listening, brand monitoring, Voice of the Customer, crisis management, and competitive intelligence on a single platform, turning fragmented conversations across social, digital, news, and review sources into clear, actionable recommendations. With more than a decade of purpose-built AI for unstructured data, Sprinklr Insights helps brands understand audiences, protect reputation, and make smarter, data-backed decisions. Key Features Most Comprehensive Channel Coverage: Integrates 30+ social and digital channels, 400K+ media sources, and 1B+ websites and review sites, plus the ability to ingest owned data, for a full 360-degree view of customer feedback. Social Listening: Monitor market conversations across 30+ channels, 400K+ media sources, and 1B+ websites and review sites for a full 360-degree view. Brand Monitoring and Reputation Management: Track mentions, KPIs, sentiment, and trends, and benchmark brand perception against competitors. Voice of the Customer: Capture feedback on products and services, spot trends, understand critical consumer needs and manage your online reputation effectively. PR and Crisis Management: Detect reputation threats early, get real-time alerts, and route insights to the right teams for a fast response. Sentiment Analysis: AI-powered sentiment and emotion detection across text, video, audio, and images, delivering 90%+ accurate, contextual insights. Competitive Intelligence and Benchmarking: Compare performance, engagement, and sentiment across competitor brands to uncover gaps and differentiators. Product and Visual Intelligence: Product Insights monitors feature requests and feedback, while Visual Insights analyzes images in conversations using AI detection. Audience, Competitor, and Brand Analytics: Deep analytics on audiences, competitors, and brand performance, complementing content-level analytics in Social. LLM Insights (AEO): Track and optimize how your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, and more, with prompts built from real customer conversations and competitor benchmarking on every prompt. Video Intelligence: Analyze video at scale with frame-level visual AI to detect logos, products, and demonstrations, decode audio and music trends, and spot emerging cultural moments and creators before they peak. Always-on Sprinklr Copilot: Research social, digital, and news sources conversationally, with citation-backed responses that surface original posts instantly. Built-in GenAI Automation: Automatically uncover root causes, identify next-best actions, and transform complex data, dashboards, and alerts into AI-generated summaries, while configuring advanced listening queries in seconds. Action Across Teams on a Unified Platform: Automatically create cases from customer feedback, route insights to the right personas, and power marketing, campaign, and advertising workflows with real-time social data. Fully Customizable Dashboards and Reports: Build custom widgets from any data source, define metrics and targets, choose visuals, and auto-refresh, share, or export at set intervals. Recognized Leader: Named a Leader in the 2026 Gartner Magic Quadrant for Social Listening and in 2025 for Voice of the Customer Platforms.

Average Rating: 4.3/5.0

Total Reviews: 100

How Do G2 Users Rate Sprinklr Insights?

  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 9.0/10)
  • Attribution: 7.1/10 (Category avg: 7.9/10)
  • Scalability: 8.5/10 (Category avg: 8.6/10)
  • Report Customizability: 8.2/10 (Category avg: 8.1/10)

Who Is the Company Behind Sprinklr Insights?

  • Seller: Sprinklr
  • Year Founded: 2009
  • HQ Location: New York
  • Twitter: @Sprinklr
    38,047 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9,888 employees on LinkedIn®
  • Ownership: NYSE: CXM

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 49% Large, 26% Medium

What Do G2 Reviewers Say About Sprinklr Insights?

AI-generated summary from verified user reviews

Pros
  • Users love the AI-powered analytics of Sprinklr Insights, providing valuable insights and trend detection for informed decision-making.
  • Users find Sprinklr Insights helpful for its powerful social listening and analytics features that streamline data gathering.
  • Users appreciate the AI-driven insights of Sprinklr Insights, enhancing their decision-making with real-time analytics and customizable reporting.
  • Users appreciate the AI-driven insights of Sprinklr Insights, enhancing their social listening and decision-making capabilities.
  • Users appreciate the powerful analytics capabilities of Sprinklr Insights, providing in-depth insights and trend analysis across channels.
Cons
  • Users find the learning curve steep, making initial setup and training time-consuming and challenging to navigate.
  • Users find improvement needed in user-friendliness and feature set compared to competitors while adapting to Sprinklr Insights.
  • Users find the intuitiveness issue with Sprinklr Insights challenging, especially for newcomers navigating its complex features.
  • Users find the learning difficulty with Sprinklr Insights challenging, often needing extensive training to navigate its features.
  • Users struggle with the limited customization options in Sprinklr Insights, finding it challenging to tailor the experience effectively.

What Are Recent G2 Reviews of Sprinklr Insights?

What Are G2 Users Discussing About Sprinklr Insights?

Agorapulse

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok, and YouTube. Here are six features that customers love most about Agorapulse: 1. Unified social inbox: Easily manage all your social media messages, comments, and reviews in one place. 2. Intuitive publishing: Plan, collaborate, and schedule content seamlessly across all your social channels. 3. Insightful analytics: Receive beautiful, actionable reports in PDF and CSV formats that show what's working — and what isn’t. 4. Social listening: Discover trends and insights about your brand — and your competitors. 5. Award-winning support: Benefit from fast, friendly assistance with industry-leading response times. 6. Exclusive Social Media ROI tool: Prove the value of your social media strategy by tracking top-performing platforms, content, and even team members. Agorapulse also offers free tools for social media managers, including Facebook Ads Report and Social Trends.

Average Rating: 4.5/5.0

Total Reviews: 946

How Do G2 Users Rate Agorapulse?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Attribution: 8.0/10 (Category avg: 7.9/10)
  • Scalability: 8.9/10 (Category avg: 8.6/10)
  • Report Customizability: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind Agorapulse?

  • Seller: Agorapulse
  • Year Founded: 2010
  • HQ Location: Paris
  • Twitter: @AgoraPulse
    13,032 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    192 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Owner
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 70% Small, 21% Medium

What Do G2 Reviewers Say About Agorapulse?

AI-generated summary from verified user reviews

Pros
  • Users value the centralized management of Agorapulse, streamlining tasks across multiple social media platforms effectively.
  • Users find Agorapulse to be very easy to use, appreciating its intuitive interface and excellent customer support.
  • Users praise Agorapulse for its helpful tech team and comprehensive features that enhance social media management efficiency.
  • Users appreciate the intuitive interface of Agorapulse, which simplifies daily management and enhances overall usability.
  • Users love the post scheduling feature of Agorapulse for its reliability and ease of use.
Cons
  • Users find Agorapulse to be expensive, especially with charges for features and unresolved bugs affecting functionality.
  • Users find Agorapulse's pricing high, especially with essential features locked and limited free trial availability.
  • Users report improvement needed in Agorapulse's mobile experience and customer service responsiveness for smoother functionality.
  • Users find the difficult reporting in Agorapulse lacking, missing valuable insights like Pinterest integration.
  • Users find the limited customization options in Agorapulse restrictive, particularly for reporting and post management.

What Are Recent G2 Reviews of Agorapulse?

What Are G2 Users Discussing About Agorapulse?

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

Average Rating: 4.4/5.0

Total Reviews: 3,941

How Do G2 Users Rate Semrush?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Attribution: 8.3/10 (Category avg: 7.9/10)
  • Scalability: 8.7/10 (Category avg: 8.6/10)
  • Report Customizability: 8.4/10 (Category avg: 8.1/10)

Who Is the Company Behind Semrush?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 62% Small, 28% Medium

What Do G2 Reviewers Say About Semrush?

AI-generated summary from verified user reviews

Pros
  • Users value the powerful position tracking and diverse tools of Semrush, enhancing their SEO insights and strategies.
  • Users find Semrush to be exceptionally easy to use, especially for tracking SEO and social media analytics.
  • Users value the keyword research capabilities of Semrush, enhancing SEO strategies and optimizing content effectively.
  • Users value the keyword insights from Semrush, enhancing their content optimization and SEO performance effectively.
  • Users value the position tracking in Semrush for effectively monitoring search term performance and strategy development.
Cons
  • Users feel that Semrush is expensive, particularly for small businesses and individual proprietors with limited budgets.
  • Users find the high pricing of Semrush challenging, especially for small businesses and independent professionals.
  • Users find Semrush to be expensive, especially for small businesses and independent consultants with limited budgets.
  • Users find the pricing issues of Semrush frustrating due to complex payment processes and additional costly add-ons.
  • Users find the steep learning curve of Semrush challenging, especially for beginners navigating its complex features.

What Are Recent G2 Reviews of Semrush?

What Are G2 Users Discussing About Semrush?

Dash Social

Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels.

Average Rating: 4.7/5.0

Total Reviews: 406

How Do G2 Users Rate Dash Social?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)
  • Attribution: 6.5/10 (Category avg: 7.9/10)
  • Scalability: 8.5/10 (Category avg: 8.6/10)
  • Report Customizability: 8.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Dash Social?

  • Seller: Dash Social
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Halifax, NS
  • Twitter: @DashSocialHQ
    1,856 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    305 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Social Media Coordinator
  • Top Industries: Apparel & Fashion, Cosmetics
  • Company Size: 41% Small, 40% Medium

What Do G2 Reviewers Say About Dash Social?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the super user-friendly interface of Dash Social, highlighting its inviting design and ease of use.
  • Users appreciate the analytics focus of Dash Social, enabling efficient tracking and insightful reporting for better decision-making.
  • Users value the robust analytics of Dash Social, aiding effective marketing strategies and content performance evaluation.
  • Users value the rich analytics and comprehensive tools of Dash Social, enhancing their social media marketing efforts effectively.
  • Users find Dash Social to be exceptionally helpful for reporting, insights, and content collaboration across platforms.
Cons
  • Users express frustration over Instagram limitations, particularly regarding auto-posting, scheduling, and engagement tracking for reels.
  • Users express a desire for missing features like improved integrations and support for additional channels in Dash Social.
  • Users desire improved features in Dash Social, including additional social media support and enhanced scheduling tools.
  • Users face API limitations with Dash Social, restricting scheduling, reporting, and data visibility across platforms.
  • Users find the feature limitations of Dash Social restrict scheduling, reporting, and community management across brands.

What Are Recent G2 Reviews of Dash Social?

What Are G2 Users Discussing About Dash Social?

Zoho Social

Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—including direct messages, comments, and mentions—across multiple channels, monitor keywords, competitors, and hashtags, generate reports, and more—all from a single platform. Supported channels: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram. Key Features: Scheduling & publishing for seamless content planning Unified conversation management to stay on top of messages and interactions Social media analytics for data-driven insights A social media calendar to visualize and organize posts Team collaboration for effortless workflow management Zia, Zoho’s in-house AI, for generating content, hashtags, captions, and more Available as both a web and mobile app, Zoho Social ensures you can manage your social media anytime, anywhere. It offers four editions for businesses and two for agencies—explore our detailed pricing and plans to find the best fit. A free edition and a free trial are also available to help you get started with ease. Seamless Integrations: Zoho Social connects with Zoho CRM for sales and Zoho Desk for customer support, streamlining your business operations. About Zoho: Zoho Social is a product of Zoho Corporation Private Limited, a company with over 27 years of experience in building business software. Zoho offers a suite of 50+ applications covering sales, marketing, customer support, finance, collaboration, workplace productivity, messaging, security, development, and more. With 100 million+ customers worldwide, Zoho is committed to privacy, transparency, and delivering software that businesses can trust.

Average Rating: 4.6/5.0

Total Reviews: 2,871

How Do G2 Users Rate Zoho Social?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Attribution: 8.5/10 (Category avg: 7.9/10)
  • Scalability: 8.8/10 (Category avg: 8.6/10)
  • Report Customizability: 8.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Zoho Social?

  • Seller: Zoho
  • Year Founded: 1996
  • HQ Location: Austin, TX
  • Twitter: @Zoho
    137,880 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    30,913 employees on LinkedIn®
  • Phone: +1 (888) 900-9646

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 87% Small, 9% Medium

What Do G2 Reviewers Say About Zoho Social?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Zoho Social, allowing quick setup and seamless content management across platforms.
  • Users love the seamless post scheduling in Zoho Social, simplifying management of multiple social media accounts effortlessly.
  • Users praise the centralized management of Zoho Social, enjoying effortless content planning and seamless app integration.
  • Users love the multi-platform management capability of Zoho Social, making social media activities efficient and streamlined.
  • Users appreciate the easy setup of Zoho Social, enabling quick and seamless integration for their social media needs.
Cons
  • Users note the missing features in Zoho Social, particularly in integrations and advanced analytics for enhanced productivity.
  • Users find the pricing of Zoho Social to be high, especially for growing agencies needing more access.
  • Users feel the pricing structure and free tier limitations of Zoho Social require significant improvement for better value.
  • Users report connectivity issues with social media accounts on Zoho Social, complicating posting and workflow efficiency.
  • Users feel frustrated with the limited features of Zoho Social, wishing for more integrations and capabilities.

What Are Recent G2 Reviews of Zoho Social?

What Are G2 Users Discussing About Zoho Social?

Emplifi

Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care.

Average Rating: 4.4/5.0

Total Reviews: 373

How Do G2 Users Rate Emplifi?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Attribution: 7.6/10 (Category avg: 7.9/10)
  • Scalability: 8.2/10 (Category avg: 8.6/10)
  • Report Customizability: 8.2/10 (Category avg: 8.1/10)

Who Is the Company Behind Emplifi?

Who Uses This Product?

  • Who Uses This: Community Manager
  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 44% Medium, 31% Large

What Do G2 Reviewers Say About Emplifi?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Emplifi, enjoying its intuitive design and adaptable features for social media management.
  • Users appreciate the user-friendly and scalable social media management capabilities of Emplifi for effortless post scheduling.
  • Users value the comprehensive analytics provided by Emplifi, enabling effective data analysis and customizable dashboards.
  • Users value the insightful analytics from Emplifi, appreciating the effective dashboards and competitive benchmarks provided.
  • Users appreciate the intuitive platform with regularly updated features that enhance their social media marketing efforts.
Cons
  • Users feel the missing features in Emplifi hinder complete functionality and limit effective analytics tracking.
  • Users face technical issues with Emplifi, especially regarding analytics and functionality on Instagram and TikTok.
  • Users report feature limitations in Emplifi, affecting custom metrics, analytics updates, and overall dashboard configurability.
  • Users feel that improvements are needed in Emplifi's dashboard configurability and enhancement pace for optimal functionality.
  • Users are disappointed with the lack of features in Emplifi, particularly regarding analytics and customization options.

What Are Recent G2 Reviews of Emplifi?

What Are G2 Users Discussing About Emplifi?

Brandwatch Consumer Intelligence

Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.

Average Rating: 4.4/5.0

Total Reviews: 709

How Do G2 Users Rate Brandwatch Consumer Intelligence?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.0/10)
  • Attribution: 6.8/10 (Category avg: 7.9/10)
  • Scalability: 8.2/10 (Category avg: 8.6/10)
  • Report Customizability: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind Brandwatch Consumer Intelligence?

  • Seller: Brandwatch
  • Company Website:
  • Year Founded: 2007
  • HQ Location: Brighton, East Sussex
  • Twitter: @Brandwatch
    34,219 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    801 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Analyst, Consultant
  • Top Industries: Marketing and Advertising, Public Relations and Communications
  • Company Size: 35% Large, 34% Medium

What Do G2 Reviewers Say About Brandwatch Consumer Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brandwatch Consumer Intelligence, highlighting its intuitive design and user-friendly interface.
  • Users appreciate the actionable insights provided by Brandwatch Consumer Intelligence, enhancing understanding of consumer behavior and market trends.
  • Users appreciate the intuitive interface of Brandwatch, making data analysis and navigation seamless and efficient.
  • Users appreciate the intuitive and well-designed dashboards of Brandwatch, enhancing clarity and communication of insights.
  • Users highly value the data accuracy of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions.
Cons
  • Users have noted a significant learning curve with Brandwatch Consumer Intelligence, requiring time to master its advanced features.
  • Users find the limited features of Brandwatch Consumer Intelligence restrict their experience and lead to frustration.
  • Users find the platform not intuitive, particularly during the setup process and when navigating the interface.
  • Users report data inaccuracy in sentiment analysis and limitations in niche data, impacting overall reporting effectiveness.
  • Users face data limitations with Brandwatch, struggling with entry caps, accuracy issues, and slow loading times.

What Are Recent G2 Reviews of Brandwatch Consumer Intelligence?

What Are G2 Users Discussing About Brandwatch Consumer Intelligence?

Oktopost

Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.

Average Rating: 4.4/5.0

Total Reviews: 198

How Do G2 Users Rate Oktopost?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Attribution: 7.6/10 (Category avg: 7.9/10)
  • Scalability: 8.7/10 (Category avg: 8.6/10)
  • Report Customizability: 8.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Oktopost?

  • Seller: Oktopost
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Ramat Gan, Israel
  • Twitter: @Oktopost
    4,069 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    135 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 26% Large

What Do G2 Reviewers Say About Oktopost?

AI-generated summary from verified user reviews

Pros
  • Users find Oktopost's interface to be intuitive and user-friendly, making social media management a smooth experience.
  • Users highly value Oktopost's post scheduling, enabling effortless organization and management of social media campaigns.
  • Users value Oktopost for its intuitive features, enhancing social media management and streamlining analytics and advocacy efforts.
  • Users appreciate the efficient scheduling capabilities of Oktopost, which streamline their social media management and campaigns.
  • Users appreciate the intuitive analytics of Oktopost, enhancing social media insights and campaign tracking effortlessly.
Cons
  • Users highlight that data inaccuracies and lengthy response times hinder effective use of Oktopost's features.
  • Users are disappointed by the missing features in Oktopost, including ineffective social listening and basic AI capabilities.
  • Users face issues with data inaccuracy, experiencing discrepancies and lengthy response times for fixes in Oktopost.
  • Users report inaccurate analytics from Oktopost, leading to confusion and complications in data attribution and insights.
  • Users often experience limited analytics with Oktopost, facing inaccuracies and delays in data insights and collaboration.

What Are Recent G2 Reviews of Oktopost?

Brand24

Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.

Average Rating: 4.6/5.0

Total Reviews: 365

How Do G2 Users Rate Brand24?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Attribution: 8.4/10 (Category avg: 7.9/10)
  • Scalability: 9.0/10 (Category avg: 8.6/10)
  • Report Customizability: 8.4/10 (Category avg: 8.1/10)

Who Is the Company Behind Brand24?

  • Seller: Brand24
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Wrocław, Poland
  • Twitter: @brand24
    23,583 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    100 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 64% Small, 29% Medium

What Do G2 Reviewers Say About Brand24?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brand24, noting its intuitive design and accessibility for all technical levels.
  • Users appreciate the comprehensive platform of Brand24, finding it user-friendly and effective for tracking online mentions.
  • Users value Brand Monitoring with Brand24 for its clarity and efficiency in tracking brand mentions and online conversations.
  • Users love the clean and intuitive dashboard of Brand24, enhancing their real-time mention tracking experience.
  • Users highlight the efficient reporting and monitoring capabilities of Brand24, significantly saving time and enhancing productivity.
Cons
  • Users experience inconsistent filtering in Brand24, often finding it challenging to manage alert volumes effectively.
  • Users find Brand24's limited features frustrating, particularly lacking in historical data and customization options for projects.
  • Users experience data inaccuracy in sentiment analysis, particularly with sarcasm and irrelevant information, causing confusion.
  • Users find that Brand24 occasionally includes irrelevant content, complicating the clarity of their online monitoring efforts.
  • Users experience slow loading times, particularly when searching for mentions and setting up projects with Brand24.

What Are Recent G2 Reviews of Brand24?

Sprinklr Social

Sprinklr Social is an AI-native social media management platform built for enterprises that need to run their entire social presence from one place. It unifies publishing, scheduling, engagement, and employee advocacy across 30+ social and messaging channels, so large, distributed teams can plan campaigns, build community, and respond to customers without stitching together point solutions. Backed by AI trained on billions of data points across 100+ languages and enterprise-grade governance, Sprinklr Social helps global brands collaborate, stay compliant, and scale their social operations from a single unified platform. Key Features Unified Scheduling and Publishing: Plan, schedule, and publish content across 30+ channels, with AI recommendations on top-performing posts, optimal timing, hashtags, and tone. Social Media Engagement: Centralize comments, messages, and mentions in one place, with AI auto-categorizing incoming conversations by channel, sentiment, and intent for faster replies. Employee Advocacy: Amplify brand reach by turning employees into advocates who share approved content. Broadest Channel Coverage in the Industry: The only platform offering out-of-the-box support for 30+ social and messaging channels, with the ability to add new channels quickly so teams never miss the conversations that matter. Best-in-Class Enterprise AI: Sprinklr AI is trained on billions of data points and 2,000+ models, powering content optimization, sentiment analysis, insights, and governance in 100+ languages. Content Performance Analytics: Track content and engagement performance to understand what resonates and refine your social strategy. Governance that Scales Globally: Granular role-based access, built-in audit trails, and automated approval workflows keep content on-brand and compliant. Deep Workflow Customization: Custom rules and role-based experiences tailored by brand, geography, or business unit. Sprinklr Copilot: A conversational AI interface that surfaces recommendations and next-best actions without digging through dashboards. Recognized Leader: Named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management

Average Rating: 4.1/5.0

Total Reviews: 1,149

How Do G2 Users Rate Sprinklr Social?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.0/10)
  • Attribution: 7.0/10 (Category avg: 7.9/10)
  • Scalability: 8.2/10 (Category avg: 8.6/10)
  • Report Customizability: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind Sprinklr Social?

  • Seller: Sprinklr
  • Company Website:
  • Year Founded: 2009
  • HQ Location: New York
  • Twitter: @Sprinklr
    38,047 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    9,888 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Specialist, Social Media Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 48% Large, 29% Medium

What Do G2 Reviewers Say About Sprinklr Social?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of Sprinklr Social, supported by excellent collaboration from the Sprinklr team.
  • Users value the centralized management of Sprinklr Social, enabling efficient monitoring and engagement across multiple platforms.
  • Users appreciate the customizable and comprehensive features of Sprinklr Social, streamlining content management and collaboration.
  • Users value the robust reporting and analytics of Sprinklr Social, enhancing their ability to track performance effectively.
  • Users value the seamless social media management Sprinklr Social offers, streamlining engagement across multiple channels effectively.
Cons
  • Users find the complex usage of Sprinklr Social challenging, especially for new users trying to navigate its features.
  • Users find the learning curve steep for Sprinklr Social, with complexity and occasional support challenges posing difficulties.
  • Users find Sprinklr Social to have a steep learning curve, making navigation and setup challenging for newcomers.
  • Users find that improvement is needed in Sprinklr Social's complexity and learning curve for better usability.
  • Users find the learning complexity of Sprinklr Social daunting, especially when navigating its features and interface.

What Are Recent G2 Reviews of Sprinklr Social?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated