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Social Media Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Social Media Analytics Software for Enterprise Businesses

    Products classified in the overall Social Media Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Social Media Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Social Media Analytics category.

    In addition to qualifying for inclusion in the Social Media Analytics Software category, to qualify for inclusion in the Enterprise Business Social Media Analytics Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

    Top 10 Social Media Analytics Software for Enterprise Businesses

    • Sprout Social
    • Hootsuite
    • Sprinklr Modern Engagement
    • Zoho Social
    • Semrush
    • Dash Hudson
    • Socialbakers
    • Clarabridge Engage

    Compare Enterprise Business Social Media Analytics Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (1,414)4.3 out of 5
    Entry Level Price:$99 month per user

    Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real time and turn social data into meaningful insights—at scale.

    (2,974)4.1 out of 5
    Optimized for quick response
    Entry Level Price:$29* / month

    Hootsuite is the most widely used social media management platform, loved by over 18 million people worldwide and trusted by more than 800 of the Fortune 1000. Our brand promise is to empower all organizations–large and small–to strategically grow their brand, business and customer relationships with social. Our platform brings together your social networks and integrates with over 200 business applications. It’s the one place to build customer relationships, listen to the needs of the market a

    (697)4.0 out of 5
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    Sprinklr (@Sprinklr) is the world’s first Unified Front Office for Modern Channels. We help brands execute marketing, advertising, research, care and engagement initiatives across all modern channels. This includes: 23 social channels, 11 messaging channels and hundreds of millions of forums, blogs, review sites, and news sites. Sprinklr’s AI-based platform, with a unified codebase, is deployed as a single global instance for each customer in order to drive collaboration and reduce silos across

    (631)4.1 out of 5
    Optimized for quick response

    A platform for social media monitoring, engaging, publishing, analytics and managing customer data. Falcon enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

    (483)4.4 out of 5
    Optimized for quick response delivers the category-leading Online Reputation Management platform for large, multi-location enterprises. We help companies monitor and improve online ratings and reviews, improve customer experience, and drive traffic, visits and revenue. RANK HIGHER in local searches, maps and directories. SURVEY customers to get more positive REVIEWS. Boost your STAR RATINGS across all the top sites. Build and analyze SOCIAL engagement in your online communities. Get actionable insights and c

    (2,074)4.5 out of 5
    Entry Level Price:Free

    Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from—a suite of 40+ products trusted by over 40 Million users. It includes a powerful set of features—such as, the Publishing Calendar, Bulk Scheduler, and Repeat Post—to empower you with all the social media publishing tools that your business needs. The monitoring capabilities help you track releva

    (1,002)4.5 out of 5
    Entry Level Price:$0

    Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

    (44)4.9 out of 5

    Dash Hudson is the leading software solution for marketers to create, predict, publish, and measure digital photos and videos. Analyze trends, drive engagement, and accelerate brand growth across organic, paid, and e-commerce marketing channels.

    (113)4.2 out of 5
    Entry Level Price:from $200 per Month

    Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Content Intelligence Create content that gets people talking by analyzing engagement across social. From content creation to execution - work smarter and faster. Social Media Management Use AI to optimize how you manage social media. Find the right influenc

    (170)4.2 out of 5

    Clarabridge Engage, formerly CX Social, enables brands to provide the best customer experience possible by listening, connecting, engaging and helping their customers via digital and social channels. By ingesting data from sources such as Facebook, Twitter, Instagram, SMS, Email, WeChat, forums, blogs, and messaging apps like WhatsApp, Engage analyzes conversations using Clarabridge’s best-in-class text analytics engine. With Engage, companies can leverage a single solution to read and respond t

    (249)4.2 out of 5
    Optimized for quick response

    NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and consulting services customers to make smart, data driven decisions accurately, quickly and efficien

    (175)4.5 out of 5
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    Chatmeter, the first Local Brand Management platform, helps multi-location businesses and agencies measure and improve their marketing effectiveness. With the fragmentation of local search marketing today, it’s become nearly impossible for agencies and national retailers to properly manage the brand at the local level. Our service measures the online presence for each location by analyzing its online visibility and reputation. We benchmark its performance against other local competitors and prov

    (266)4.4 out of 5

    Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company underwent the industry-transforming merger with Crimson Hexagon in 2018, and has made three acquisitions to date: PeerIndex (2013), BuzzSumo (2017) as a standalone content marketing platform, and Qriously (2019) to add global survey capabilities. Brandwatc

    (874)4.1 out of 5
    Optimized for quick response
    Entry Level Price:$900 /month

    Act-On, the world’s leading growth marketing automation platform, is built by marketers for marketers. We offer valuable digital solutions that empower marketers to automate their programs, improve efficiencies with fewer resources, and drive customer engagement beyond the lead at every stage of the customer lifecycle. Best of all, Act-On is easy to implement, easy to use, and supported by the absolute best and most reputable Customer Services team in the industry. Take our interactive product

    (173)4.6 out of 5
    Optimized for quick response

    Digimind is the leading social media monitoring and competitive intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Recognized by Forrester and Gartner, Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyze their marketing strategy. Founded in 1998, Digimind is headquartered in New York, Paris, Sing

    (167)4.1 out of 5

    Measure and boost your impact on Twitter.

    (116)4.4 out of 5

    Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums

    (98)4.3 out of 5

    Oktopost is the only social media management platform architected for B2B enterprises. Using Oktopost, B2B marketers can easily publish content, engage with audiences at scale, and measure ROI-positive metrics. With a built-in employee advocacy platform, enterprise companies can empower their employees to amplify their social reach while positioning employees as thought leaders. Integrating natively with all the major marketing automation platforms, including Eloqua, Marketo, Pardot, and HubSp

    (539)4.5 out of 5
    Entry Level Price:$99 / month

    Agorapulse is a social media management platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy-to-use dashboard. Agorapulse currently supports Facebook, Twitter, Instagram, LinkedIn, and YouTube. Here are six features that customers love most about Agorapulse. 1 - Social Media Inbox for each account with real time tracking of in

    (293)4.7 out of 5
    Entry Level Price:$59 Monthly

    eclincher platform is built for companies who are looking for an intuitive yet powerful solution to manage their brand reach, reputation and growth online. Popular features include: suggested content & free media assets, live inbox to interact across all channels / message types, post editing, scheduler & visual calendar, post boost, monitoring with live feeds, smart queues & auto posting, analytics & reports, team collaboration & workflows, mobile app. And, a 24/7 support th

    (127)4.4 out of 5

    Synthesio, an Ipsos technology company, is a global Leader in the latest report on Social Listening Platforms published by an independent research firm. Synthesio provides brands and agencies around the world with social listening tools and audience insights to measure the impact of social and mainstream media conversations. The Synthesio Social Media Intelligence Suite surfaces actionable insights — both qualitative and quantitative — from the most extensive collection of data on the market. Bu

    (19)4.4 out of 5

    ListenFirst is the most trusted social analytics solution by the world’s leading brands. With a breadth of data and award-winning expertise unmatched in the market, we offer an easy, one-stop solution to optimize social media marketing and maximize ROI. Founded in 2012, ListenFirst has been honored with multiple accolades including a 2020 SIIA CODiE Award for Best Emerging Technology, 2020 Cynopsis AdTech Award for Outstanding Data Solution, 2020 High Performer recognition from G2 Crowd, MarTech

    (80)4.2 out of 5

    Simply Measured's full suite of analytics arms you with the ability to measure results, prove value, and improve performance. Simply Measured is the leading social analytics solution used by brands across the globe to quantify performance, determine impact, and derive strategic direction from social media data. With reports and dashboards for the top social platforms including Facebook, Twitter, LinkedIn, Instagram, and YouTube, Simply Measured turns social media data into beautiful and actionab

    (264)3.5 out of 5
    Optimized for quick response

    Listen, engage, and publish using a powerful all-in-one social media marketing and management suite — and connect enriched social data to your marketing with sales and service.

    (21)4.3 out of 5

    With a whole load of channels to toggle between and the public always watching, delivering social customer care and marketing content that knocks their socks off is no easy feat. But what if you could enhance your tech stack with one powerful platform to manage your digital conversations? Well, now you can. The Orlo platform empowers you to focus on what really matters - providing a great customer experience - and it only takes a matter of hours to get you set up! The Orlo Inbox brings together

    (45)4.4 out of 5
    Optimized for quick response

    Affinio is an augmented marketing analytics platform powering data-driven business decisions for some of the world's most innovative brands and agencies including Unilever, Lionsgate, and R/GA. Behind Affinio is an award-winning, AI-powered segmentation & visualization technology that automatically surfaces insights from any dataset (e.g. social, DMP, CDP, etc.). Unlike traditional BI or advanced analytics tools, Affinio democratizes data-science & makes insights accessible across t

    (693)4.5 out of 5
    Optimized for quick response
    Entry Level Price:$29 / month

    Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, lead gen

    (832)3.7 out of 5
    Optimized for quick response

    Meltwater, a pioneer of media intelligence, gives businesses the information advantage they need to stay ahead. More than 30,000 companies use Meltwater’s media intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. With nearly 20 years of experience analyzing data, Meltwater is dedicated to personal, global service built on the local expertise of 60 offices across six continents. Our clients can monitor media coverag

    (306)4.5 out of 5
    Entry Level Price:$49 per month

    Fanbooster is part of the Traject suite of digital marketing tools built for agencies, enterprises, and in-house marketers. Featuring advanced scheduling, social monitoring, sophisticated analytics, one-click reporting, and more — Fanbooster by Traject helps you manage social media for your business or for your clients. Get started by signing up for a 14-day free trial today!

    (111)4.1 out of 5

    Linkfluence is an AI-enabled consumer insight platform. The tool provides everyone in the extended marketing team with quantitative and qualitative intelligence that is both actionable and explorable. Linkfluence's offering includes the core platform, Radarly, as well as a series of tightly-integrated turnkey add-ons that give instant access to insights covering all the use cases within the brand lifecycle. With Linkfluence Radarly, you will get an in-depth understanding of your market, your c

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    Check out the G2 Grid® for the top Social Media Analytics Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Sprout Social
    Khoros Marketing
    Simply Measured
    Sprinklr Modern Engagement
    Clarabridge Engage
    Linkfluence Radarly
    Zoho Social
    Twitter Analytics
    Orlo Social Marketing
    Dash Hudson
    Market Presence

    Learn More About Social Media Analytics Software

    What is Social Media Analytics Software?

    Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media.

    Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical.

    Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike.

    With social media analytics software, you can:

    • Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel
    • Understand social media following through audience demographics
    • Identify the content that best resonates with audiences to use as a basis for future marketing strategies
    • Discover influencers to tap into as potential brand advocates
    • Track performance of paid social media campaigns to determine ROI
    • Gain insights on competitors through competitive analysis functionality

    Why Use Social Media Analytics Software?

    There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well.

    Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions.

    Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending.

    Who Uses Social Media Analytics Software?

    What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic.

    For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics.

    Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software.

    A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly.

    Social Media Analytics Software Features

    Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include:

    Competitor analysis — Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement.

    Follower analysis — The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement.

    Content engagement analysis — Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience.

    Influencer identification — Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience.

    Attribution — Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result.

    Reporting — Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees.