Top Free Social Media Analytics Software

Check out our list of free Social Media Analytics Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Social Media Analytics Software to ensure you get the right product.

(2,074)4.5 out of 5
Entry Level Price:Free

Zoho Social is a complete social media management platform for businesses & agencies. It helps you schedule posts, monitor mentions, create custom dashboards, and more. Zoho Social is from Zoho.com—a suite of 40+ products trusted by over 40 Million users. It includes a powerful set of features—such as, the Publishing Calendar, Bulk Scheduler, and Repeat Post—to empower you with all the social media publishing tools that your business needs. The monitoring capabilities help you track releva

AB
I like that I can post to multiple platforms and receive alerts when needed. It also cost less! Read review
UP
Easy to use and saves me hours of time when it comes to planning social media Read review
(2,974)4.1 out of 5
Optimized for quick response
Entry Level Price:$29* / month

Hootsuite is the most widely used social media management platform, loved by over 18 million people worldwide and trusted by more than 800 of the Fortune 1000. Our brand promise is to empower all organizations–large and small–to strategically grow their brand, business and customer relationships with social. Our platform brings together your social networks and integrates with over 200 business applications. It’s the one place to build customer relationships, listen to the needs of the market a

Prashant L.
PL
Hootsuite has a free trial plan in place and that is one of the best things about the tool. It just not let one schedule their posts but also help... Read review
Rebecca R.
RR
Hootsuite is purely for social media publishing. Having met with vendors of products that are focused on user active with a portion of social media... Read review
(1,414)4.3 out of 5
Entry Level Price:$99 month per user

Sprout Social’s all-in-one social management solution empowers our customers to do more with their social media strategy. Better connect with audiences, streamline publishing workflows, collaborate in real time and turn social data into meaningful insights—at scale.

JH
We love using the Smart Inbox feature! It allows us to closely monitor all messages and comments in one location. And having multiple campuses and... Read review
Zach M.
ZM
The user experience is well designed, adding additional profiles is a snap, and the interface and speed far outstrips every competitor I've ever... Read review
(693)4.5 out of 5
Optimized for quick response
Entry Level Price:$29 / month

Sendible is the leading social media management platform for agencies looking to manage social media more effectively for their clients. The Sendible platform brings all your social networks together into a centralised hub and is the easiest way to execute a winning social media strategy for multiple brands at scale. Positioned as a productivity tool for agencies, you can be certain that your team will save hours of time! With powerful social media engagement, monitoring, publishing, lead gen

Rob F.
RF
Sendible allows me to schedule social media posts of different types across multiple platforms with a built in approval process. Read review
Jenna L.
JL
I like the interface and the functions it offers for LinkedIn and Instagram. The language support is also very useful and I can write and publish... Read review
(306)4.5 out of 5
Entry Level Price:$49 per month

Fanbooster is part of the Traject suite of digital marketing tools built for agencies, enterprises, and in-house marketers. Featuring advanced scheduling, social monitoring, sophisticated analytics, one-click reporting, and more — Fanbooster by Traject helps you manage social media for your business or for your clients. Get started by signing up for a 14-day free trial today!

Zach G.
ZG
Social Media Manager tools are often terrible. They have one piece of the puzzle, but are missing an other. They are broken, super expensive, or... Read review
JM
Traject Social is a program which puts our company in the map, by directing all customers to our end. Read review
(266)4.4 out of 5

Brandwatch is the world’s pioneering digital consumer intelligence suite, helping over 2,000 of the world’s most admired brands and agencies including Unilever, Walmart and Dell to make insightful, data-driven business decisions. The company underwent the industry-transforming merger with Crimson Hexagon in 2018, and has made three acquisitions to date: PeerIndex (2013), BuzzSumo (2017) as a standalone content marketing platform, and Qriously (2019) to add global survey capabilities. Brandwatc

Inés G.
IG
I´ve used Brandwatch since 2014. Every year I compare Brandwatch with others social intelligence platforms and every year Brandwach is the best... Read review
Tara C.
TC
I've been a social media analyst for a decade and Brandwatch is the only tool that allows me to have complete flexibility and control of how the... Read review
(539)4.5 out of 5
Entry Level Price:$99 / month

Agorapulse is a social media management platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy-to-use dashboard. Agorapulse currently supports Facebook, Twitter, Instagram, LinkedIn, and YouTube. Here are six features that customers love most about Agorapulse. 1 - Social Media Inbox for each account with real time tracking of in

UT
It has a very easy to use and really clear interface to understand as it offers incredible features to help you manage profiles and give our... Read review
Haley W.
HW
I really like the ability to publish across multiple platforms at once. Read review
(293)4.7 out of 5
Entry Level Price:$59 Monthly

eclincher platform is built for companies who are looking for an intuitive yet powerful solution to manage their brand reach, reputation and growth online. Popular features include: suggested content & free media assets, live inbox to interact across all channels / message types, post editing, scheduler & visual calendar, post boost, monitoring with live feeds, smart queues & auto posting, analytics & reports, team collaboration & workflows, mobile app. And, a 24/7 support th

Evan L.
EL
The community management piece and the ability to have everything you need for organic social under one roof. For the price, this gives you... Read review
Pavel G.
PG
It is very simple to use yet very comprehensive at the same time.You can schedule your post, review them, you can inspect your competitors. I... Read review
(1,002)4.5 out of 5
Entry Level Price:$0

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

UE
SEMrush is a highly useful marketing service for any specialist, as it allows the implementation of robust strategies, which enable to capture the... Read review
AM
Its workflow from content research to creation saves me a lot of time. Read review
(113)4.2 out of 5
Entry Level Price:from $200 per Month

Socialbakers is the first AI-powered social media marketing suite for brands and agencies of all sizes. We empower our clients with the largest dataset in the industry and advanced tools for easy and successful top of the funnel marketing: Content Intelligence Create content that gets people talking by analyzing engagement across social. From content creation to execution - work smarter and faster. Social Media Management Use AI to optimize how you manage social media. Find the right influenc

Ashley P.
AP
The influencer tool is pretty awesome when it comes to identifying new influencers, or as we like to use it for, rating and grading current... Read review
UH
I like how you can try Socialbakers out before purchasing the software, as it is a great tool for social media research and information. I like how... Read review
(187)4.6 out of 5
Entry Level Price:$49 per month

Brand24 is a simple, yet reliable social media monitoring solution. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers and monitor their competition. It's a solid and affordable

Eric S.
ES
The main thing that Brand 24 does that I wasn't able to find in any other tools in this price range is the ability to find mentions in individual's... Read review
Oak N.
ON
I like that Brand24 monitors different platforms and finds stuff I would not have found doing web searches. We even found a tricky competitor... Read review
(170)4.2 out of 5

Clarabridge Engage, formerly CX Social, enables brands to provide the best customer experience possible by listening, connecting, engaging and helping their customers via digital and social channels. By ingesting data from sources such as Facebook, Twitter, Instagram, SMS, Email, WeChat, forums, blogs, and messaging apps like WhatsApp, Engage analyzes conversations using Clarabridge’s best-in-class text analytics engine. With Engage, companies can leverage a single solution to read and respond t

Joe H.
JH
The reporting and analytics platform were great with accessing key metrics and making it relate to specific campaigns. Read review
AT
It's very user friendly management software for social media with more than expected features in it. Read review
(98)4.3 out of 5
Optimized for quick response
Entry Level Price:from $948 billed annually

Audiense is the world’s pioneering Audience Intelligence platform, helping marketers and consumer researchers to be innovative and develop relevant audience-centric strategies through proprietary social consumer segmentation, and providing insights on who they are and how to engage with them in the most meaningful way. Served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. We have two products: #1 Audiense Insights: Audience intelligence and segmentation #2

JR
The graphical interface provides an intuitive insight which brings audience segments to life and engages not technical marketing team members. Read review
EB
1. Deep psychographic data powered by IBM Watson's Artificial Intelligence. 2. No configuration or training needed. 3. Stunning reports within... Read review
(86)4.4 out of 5

Iconosquare is a social media analytics and management platform for Instagram, Facebook and Twitter. This all-in-one solution gives you the ability to: - get in-depth insights into your social media performance - schedule and export reports - schedule and auto-publish your posts and first comment - monitor competitors' and hashtag activity - engage with your audience And more!

UL
Really handy, good user support, good user interface Read review
UI
My 9-5 world runs on metrics, performance, quality, and integrity as an indicator of how well a system is... or isn't. Iconosquare gets high marks... Read review
(108)4.5 out of 5
Entry Level Price:9.99 per month

Tailwind is the complete Pinterest & Instagram marketing toolkit for bloggers and businesses of all sizes. Schedule posts, discover content, monitor conversations, amplify your reach, and measure results all with one tool. Affordable for Small Businesses, Extensible for the Enterprise

Brennan B.
BB
I love that it allows me to be extremely active on Pinterest without the time commitment & constant use of the platform. I love pinning multiple... Read review
Paige R.
PR
Super easy, efficient and improves stats Read review
(116)4.4 out of 5
Entry Level Price:$9,600 / year

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker's state-of-the-art social media analytics platform uses AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums

AI
- high number of channels and topics can be monitored - clean design, easy to use platform (after some practice) - very responsive and useful... Read review
Jordan D.
JD
UX, UI, and design is at the forefront of this platform. It's very beautiful visually, and great for any user, even those with minimal data... Read review
(79)4.5 out of 5
Entry Level Price:$99 / month

BuzzSumo analyzes hundreds of millions of pieces of content, making comprehensive and robust data accessible to businesses of all sizes. We provide insight into what content is working, why, and which influencers can amplify it.

VD
I adore that BuzzSumo enables my organization to track word and point patterns Using this apparatus, I can discover significant subjects and create... Read review
Leonor S.
LS
I believe that BuzzSumo is the best solution to measure how much an article has been shared on the web BuzzSumo's alert and media monitoring are... Read review
(52)4.3 out of 5
Entry Level Price:$99

Socialinsider is a social media competitive benchmarking, analytics and reporting tool. We support all major social media networks: Facebook, Instagram, Twitter, Linkedin, YouTube and TikTok. With Socialinsider you can save time and impress clients with data they haven't seen before by comparing their efforts with the efforts of their competitors.

Georgeta D.
GD
They update very often and add new features very fast. So each time FB / IG update their APIs to add new options, these appear fast in... Read review
Andrei .
A
I totally recommend Socialinsider, this tool is now indispensable for our team. We easily get all the reports we need / the team is very friendly... Read review
(47)4.7 out of 5

Advanced social media analytics, simplified! quintly is a social media analytics tool to track, benchmark and compare your social media channels. With the help of quintly decisions can get more data-backed and you can see what worked best in the past - for your own profiles and the ones of your competition. Dashboards, reports and even metrics are customizable, tailored specificly to your needs. The extensive quintly API makes data integrations easy and fast.

UI
This is servise that keeps adding new features all the time. I also like the fact that they offer Quintly for free to students. Read review
Renan K.
RK
1. Export the informations to excel, powerpoint, pdf.. 2. Nice design and interface 3. Custom metrics. 4. Perfect support with great professionals... Read review
(42)4.5 out of 5
Entry Level Price:$0 0 Custom Custom

Centralize your social strategy. CoSchedule's Social Organizer is social media management software to plan, publish, automate, engage, and measure. Social Organizer gives you the tools to: - Reduce the repetitive busywork of social media. Templatize your social schedule to create and publish more messages in less time. - Automatically set it and forget it. Intelligently share messages at the perfect time to increase reach and engagement. - Monitor social conversations. Connect with your audie

Sacha B.
SB
CoSchedule is really simple. The possibility to create templates you can use to schedule the pubblication of your content on social networks with... Read review
Zenovia W.
ZW
I love the ease of scheduling and the ReQueue schedule!! Love getting maximum mileage out of my social messages and not having as much to schedule... Read review
(44)4.9 out of 5

Dash Hudson is the leading software solution for marketers to create, predict, publish, and measure digital photos and videos. Analyze trends, drive engagement, and accelerate brand growth across organic, paid, and e-commerce marketing channels.

UM
I like that Dash is so visual and intuitive, you just understand how to use it by the way it looks. I also think the tool itself has many... Read review
UE
Ease of use ++ intuitive learning, and competitive reporting Read review
(272)4.6 out of 5
Entry Level Price:$8.25 /month

Powerful content marketing and social media management platform for publishers, brands, agencies, and startups who want to share the best content consistently and increase their reach. ContentStudio has all the tools you need to centralize your content marketing operations for all of your social and blogging channels. Finally, there's a tool that helps you discover trending content, plan & collaborate with your team/clients, schedule content, create white-label reports with meaningful ana

Kaysar K.
KK
Majority of the features are most important to us. Social sharing schedule, advance analytics, influencer search, content idea and so on Read review
Raghav S.
RS
Dashboard and content discovery. Ability to repost blogs with custom titles. Ability to post to blogs and social profiles. Also has google my... Read review
(37)4.6 out of 5
Entry Level Price:$199 per month

Rival IQ is a social media analytics application that helps you maximize your team’s impact. Using competitive benchmarking, automated insights, and a comprehensive set of metrics, we measure your performance on social against your competitors to give you a true sense of how your brand or agency is doing. Using our intuitive app, you’ll place your performance in context and find answers to all your burning social media questions. Rival IQ is trusted by thousands of brands, agencies, and digital

AM
You can see how your social posts compare to your competitors with one click. Their charts and data make for easy viewing and analyzing by you and... Read review
Fernando D.
FD
Landscape comparison is the best feature that RivalIQ has, with that you can see at once how your brand is doing in relevant terms against competition Read review
(53)4.8 out of 5
Entry Level Price:from $27 per month

NapoleonCat is a social customer care and marketing solution. It enables agencies, marketers and business owners to: - manage multiple social media channels - automate customer service - analyze marketing results - monitor and benchmark against competitors - collaborate within teams - automate reporting processes NapoleonCat currently integrates with Facebook, Messenger, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. NapoleonCat.com was founded in December 2011 by Grzegorz Berezo

AM
I value the most combination of intuitive interface, comprehensive analysis and help desk support. These are top three features to make Napoleon... Read review
AM
Support Price Analyze all post Good to benchmark Read review
(35)4.7 out of 5
Entry Level Price:$12,000 / 5 topics per year

YouScan is an AI-powered social media intelligence platform with industry-leading image recognition capabilities. We serve 500+ customers worldwide, including well-known consumer brands and agencies, such as Nestle, L'Oreal, Chanel, PepsiCo, Google, Coca-Cola, Michelin, Samsung, McDonald's, Mediacom, Kantar TNS, Ipsos, among others. Industry experts recognize YouScan as a leading player in the social media intelligence space: Gartner named YouScan a "Cool AI Vendor for Marketing" and MarkTech

UH
I like that YouScan is fueled by image recognition technology. Gave the company that I was working for the ability to identify the customers that... Read review
UF
We like the way we are able to easily analyze who is talking about/mentioning our organization across social media Read review
(52)4.2 out of 5
Entry Level Price:$199 per month

Keyhole is the hashtag analytics company. Keyhole's real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on

AC
As an early user of Keyhole, I was very impressed with the features it has that I can't get anywhere else. It is helpful for when I am analyzing... Read review
AE
easy to use, good reporting for my event analytics. Read review
(169)4.7 out of 5
Optimized for quick response

Statusbrew is a Social Media Management platform that enables everyone to discover and engage with their audiences. Trusted by over 16 million users worldwide, Statusbrew bridges the gap between businesses and customers while making it convenient for Enterprises, Agencies, SMBs & Individuals of every scale to be most efficient with their Social Media Management. Stay in full control of all your social profiles on Twitter, Instagram, Facebook and LinkedIn with the complete suite of Social Me

Sudhir S.
SS
Checking analytics of social media is easier than ever before. I really like how all the likes, comments, mentions or impressions for each post on... Read review
SS
Statusbrew is the best social media suite for me. Earlier, it used to take me days to schedule all of the social content for the multiple brands I... Read review
(32)4.6 out of 5
Entry Level Price:$70 per month

Sotrender is a social media analytics tool that provides actionable analytics for social media communication on Facebook, Twitter, YouTube and Instagram. It is an easy and affordable solution for brands and agencies. Sotrender can also be used as a Social Inbox for Facebook. You can also use it to moderate discussions with your fans on your Facebook page more efficiently. Manage and organize your responses on both regular posts and ads on Facebook all from one tab. Sotrender enables fast and

AL
I run a social media company. We have many opportunities to create content for our clients. Data gained from Sotrender works like a charm for us -... Read review
UP
You can add any fanpage on Facebook and page on Twitter, Instagram or YouTube and assess your performance. You can also assess your competition and... Read review
(24)4.9 out of 5
Entry Level Price:25 000 rub/mo

Brand Analytics is a Social Media Monitoring and Analysis System. - Data acquisition from all sources, namely social networking sites, video hostings, map services, public channels and messenger chats, review websites, forums, blogs, marketplaces, online media, newspapers, magazines and federal channels. - All types of messages and data: message text, recognized picture texts, video transcripts, check-ins, stories. - High number of metrics and message attributes, coupled with configurable data-

NS
Fast data collection Search by image and subtitle Huge base of sites Almost round-the-clock support and assistance from managers, always meet all... Read review
AA
One of the best monitoring systems! + Convenient tools + Works fast +Able to work with images + Excellent technical support + price Read review
(63)4.8 out of 5
Optimized for quick response
Entry Level Price:$175 per month

Built for service businesses, SaaS, & agencies. 🏆 The leading Reputation Marketing platform. 🚀 Easily become a top rated business and win more sales. 😍 Rated ⭐⭐⭐⭐⭐ and trusted by +7000 businesses. NiceJob is the easiest way to become a top rated business and win more sales. NiceJob automates your social media marketing using your great customer reviews and photos. And we help you improve your search engine results, website traffic, and sales by publishing your reviews and photos to your

Madhu G.
MG
They offer to their customers a free trial of one months, and the tool is very simple getting started. The product has a high ability of reputation... Read review
Tracy A.
TA
Easy to Use. I set things up within about 30 minutes and had my first review the same afternoon. I had reached out to customers many times... Read review

Top 10 Free Social Media Analytics Software in 2021

  • Zoho Social
  • Hootsuite
  • Sprout Social
  • Sendible
  • Fanbooster

Learn More About Social Media Analytics Software

What is Social Media Analytics Software?

Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media.

Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical.

Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike.

With social media analytics software, you can:

  • Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel
  • Understand social media following through audience demographics
  • Identify the content that best resonates with audiences to use as a basis for future marketing strategies
  • Discover influencers to tap into as potential brand advocates
  • Track performance of paid social media campaigns to determine ROI
  • Gain insights on competitors through competitive analysis functionality

Why Use Social Media Analytics Software?

There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well.

Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions.

Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending.

Who Uses Social Media Analytics Software?

What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic.

For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics.

Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software.

A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly.

Social Media Analytics Software Features

Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include:

Competitor analysis — Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement.

Follower analysis — The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement.

Content engagement analysis — Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience.

Influencer identification — Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience.

Attribution — Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result.

Reporting — Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees.