Top Free Social Media Analytics Software

How Many Social Media Analytics Software Products Does G2 Track?

Total Products under this Category: 328

Category Stats (Sep 2026)

  • Average Rating: 4.39/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Vaizle (+0.52%) - Among all products in this category, Vaizle recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Social Media Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 65,000+ Authentic Reviews
  • 328+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Social Media Analytics Software

G2 Grid® for Social Media Analytics Software plotting products by satisfaction and market presence

Highlighted products: Sprout Social, Hootsuite, Zoho Social, SOCi, Vista Social, Semrush, Linktree, and Meltwater.

Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-analytics/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=zoho-social&focus%5B%5D=soci&focus%5B%5D=vista-social&focus%5B%5D=semrush&focus%5B%5D=linktree&focus%5B%5D=meltwater)

Sprout Social

Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP.

Average Rating: 4.4/5.0

Total Reviews: 6,819

How Do G2 Users Rate Sprout Social?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Attribution: 7.0/10 (Category avg: 7.9/10)
  • Scalability: 8.5/10 (Category avg: 8.6/10)
  • Report Customizability: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind Sprout Social?

  • Seller: Sprout Social
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Chicago, IL
  • Twitter: @SproutSocial
    116,252 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,767 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 42% Small, 36% Medium

What Do G2 Reviewers Say About Sprout Social?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Sprout Social, appreciating its smooth integration and user-friendly interface.
  • Users value the post scheduling feature of Sprout Social, appreciating its effectiveness in managing multiple accounts efficiently.
  • Users find the scheduling feature of Sprout Social easy to navigate, enhancing their content management experience.
  • Users value the analytical tools of Sprout Social, finding them insightful for post performance across platforms.
  • Users value the centralized management of Sprout Social, finding it user-friendly for overseeing all social media accounts.
Cons
  • Users find the lack of scheduling for private Facebook groups limits their social media management effectiveness on Sprout Social.
  • Users feel limited by the restricted features in Sprout Social, particularly for post scheduling and team collaboration.
  • Users are concerned about the high cost of Sprout Social, which limits accessibility for some organizations.
  • Users find glitches and steep pricing problematic in Sprout Social, impacting functionality and budget for smaller teams.
  • Users note the high pricing of Sprout Social, which may deter some potential customers despite its quality features.

What Are Recent G2 Reviews of Sprout Social?

What Are G2 Users Discussing About Sprout Social?

Hootsuite

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features > Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. > Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. > Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. > Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.

Average Rating: 4.3/5.0

Total Reviews: 7,423

How Do G2 Users Rate Hootsuite?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
  • Attribution: 7.4/10 (Category avg: 7.9/10)
  • Scalability: 8.4/10 (Category avg: 8.6/10)
  • Report Customizability: 8.1/10 (Category avg: 8.1/10)

Who Is the Company Behind Hootsuite?

  • Seller: Hootsuite
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Vancouver, BC
  • Twitter: @hootsuite
    6,164,377 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,763 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 59% Small, 29% Medium

What Do G2 Reviewers Say About Hootsuite?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Hootsuite, enjoying efficient posting and a clean, reliable interface.
  • Users love Hootsuite's advanced scheduling, allowing for effective post planning and maximizing engagement across multiple platforms.
  • Users value the centralized management of Hootsuite, streamlining social media account management efficiently.
  • Users love the advanced post scheduling features of Hootsuite, allowing for efficient planning across multiple platforms.
  • Users appreciate the ease of scheduling posts across multiple platforms, significantly improving their social media management efficiency.
Cons
  • Users find the limited features of Hootsuite frustrating, especially regarding Instagram feed layout and untagged mentions.
  • Users find Hootsuite too expensive and suggest more pricing options for small businesses to enhance accessibility.
  • Users find Hootsuite's high pricing restrictive, with fewer features available at lower-tier plans than before.

What Are Recent G2 Reviews of Hootsuite?

What Are G2 Users Discussing About Hootsuite?

Zoho Social

Zoho Social is an all-in-one social media management software designed for businesses of all sizes and agencies. It enables you to schedule and publish social media posts, manage conversations—including direct messages, comments, and mentions—across multiple channels, monitor keywords, competitors, and hashtags, generate reports, and more—all from a single platform. Supported channels: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter), Bluesky, TikTok, WhatsApp, and Telegram. Key Features: Scheduling & publishing for seamless content planning Unified conversation management to stay on top of messages and interactions Social media analytics for data-driven insights A social media calendar to visualize and organize posts Team collaboration for effortless workflow management Zia, Zoho’s in-house AI, for generating content, hashtags, captions, and more Available as both a web and mobile app, Zoho Social ensures you can manage your social media anytime, anywhere. It offers four editions for businesses and two for agencies—explore our detailed pricing and plans to find the best fit. A free edition and a free trial are also available to help you get started with ease. Seamless Integrations: Zoho Social connects with Zoho CRM for sales and Zoho Desk for customer support, streamlining your business operations. About Zoho: Zoho Social is a product of Zoho Corporation Private Limited, a company with over 27 years of experience in building business software. Zoho offers a suite of 50+ applications covering sales, marketing, customer support, finance, collaboration, workplace productivity, messaging, security, development, and more. With 100 million+ customers worldwide, Zoho is committed to privacy, transparency, and delivering software that businesses can trust.

Average Rating: 4.6/5.0

Total Reviews: 2,869

How Do G2 Users Rate Zoho Social?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Attribution: 8.5/10 (Category avg: 7.9/10)
  • Scalability: 8.8/10 (Category avg: 8.6/10)
  • Report Customizability: 8.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Zoho Social?

  • Seller: Zoho
  • Year Founded: 1996
  • HQ Location: Austin, TX
  • Twitter: @Zoho
    137,880 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    30,913 employees on LinkedIn®
  • Phone: +1 (888) 900-9646

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 87% Small, 10% Medium

What Do G2 Reviewers Say About Zoho Social?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Zoho Social, allowing quick setup and seamless content management across platforms.
  • Users love the seamless post scheduling in Zoho Social, simplifying management of multiple social media accounts effortlessly.
  • Users praise the centralized management of Zoho Social, enjoying effortless content planning and seamless app integration.
  • Users love the multi-platform management capability of Zoho Social, making social media activities efficient and streamlined.
  • Users appreciate the easy setup of Zoho Social, enabling quick and seamless integration for their social media needs.
Cons
  • Users note the missing features in Zoho Social, particularly in integrations and advanced analytics for enhanced productivity.
  • Users find the pricing of Zoho Social to be high, especially for growing agencies needing more access.
  • Users feel the pricing structure and free tier limitations of Zoho Social require significant improvement for better value.
  • Users report connectivity issues with social media accounts on Zoho Social, complicating posting and workflow efficiency.
  • Users feel frustrated with the limited features of Zoho Social, wishing for more integrations and capabilities.

What Are Recent G2 Reviews of Zoho Social?

What Are G2 Users Discussing About Zoho Social?

Vista Social

Vista Social is an enterprise-ready social media management platform built for teams that refuse to settle. Every channel, every workflow, every integration, powered by AI that works while you sleep. You decide how you want to work. Turn on AI mode and let Ask Vista drive, or switch to Expert mode and run everything hands-on with the full set of powerful tools and automations. The platform adapts to how your team likes to operate, not the other way around. At the center of AI mode is Ask Vista, your conversational assistant. Instead of clicking through menus, you tell it what you need. Draft and schedule a week of posts, pull last month's performance, find the right media, reply to your inbox, or ask what's working. Ask Vista does the work and shows you the results. Then there are agents. Set one up once and it keeps running on its own schedule, so the routine work happens without you. An agent can publish recurring content, watch your comments and reviews and respond, put together a Monday morning report, or surface ideas before you plan. You describe the job, the agent handles it on repeat. Around all of it sits everything you'd expect. Connect Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Pinterest, Google Business Profile, Threads, and Bluesky. Plan on a shared calendar, route approvals for your team and clients, and dig into analytics, competitor benchmarking, and social listening. Agencies get multi-workspace management, white-label reports, and branded dashboards. No bloat, no per-feature upsells, no "contact us for pricing."

Average Rating: 4.8/5.0

Total Reviews: 1,126

How Do G2 Users Rate Vista Social?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.0/10)
  • Attribution: 9.2/10 (Category avg: 7.9/10)
  • Scalability: 9.6/10 (Category avg: 8.6/10)
  • Report Customizability: 9.4/10 (Category avg: 8.1/10)

Who Is the Company Behind Vista Social?

  • Seller: Vista Social LLC
  • Company Website:
  • Year Founded: 2022
  • HQ Location: New York, US
  • Twitter: @vistasocialapp
    2,663 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    27 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Founder
  • Top Industries: Marketing and Advertising, Health, Wellness and Fitness
  • Company Size: 72% Small, 26% Medium

What Do G2 Reviewers Say About Vista Social?

AI-generated summary from verified user reviews

Pros
  • Users find Vista Social's ease of use exceptional, streamlining social media management with efficient scheduling and automation tools.
  • Users praise the comprehensive features of Vista Social, enhancing their social media management experience significantly.
  • Users highlight Vista Social's enterprise-level features, combined with affordability and user-friendly interface for small/medium businesses.
  • Users find post scheduling on Vista Social very easy, streamlining content management across multiple platforms efficiently.
  • Users value the centralized management of Vista Social, enhancing efficiency and organization across multiple social media accounts.
Cons
  • Users find the learning curve of Vista Social challenging, though it improves with familiarity over time.
  • Users feel the lack of mobile app features and missing automation for LinkedIn DMs limits Vista Social's effectiveness.
  • Users experience significant delays in message updates from social channels, risking financial and reputational damage.
  • Users identify a need for improvement in AI accuracy and dashboard analytics to enhance overall usability and monitoring.
  • Users report linking issues with Vista Social, affecting data synchronization and account integration across platforms.

What Are Recent G2 Reviews of Vista Social?

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.

Average Rating: 4.4/5.0

Total Reviews: 3,930

How Do G2 Users Rate Semrush?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.0/10)
  • Attribution: 8.3/10 (Category avg: 7.9/10)
  • Scalability: 8.7/10 (Category avg: 8.6/10)
  • Report Customizability: 8.4/10 (Category avg: 8.1/10)

Who Is the Company Behind Semrush?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Digital Marketing Manager
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 62% Small, 28% Medium

What Do G2 Reviewers Say About Semrush?

AI-generated summary from verified user reviews

Pros
  • Users value the powerful position tracking and diverse tools of Semrush, enhancing their SEO insights and strategies.
  • Users find Semrush to be exceptionally easy to use, especially for tracking SEO and social media analytics.
  • Users value the keyword research capabilities of Semrush, enhancing SEO strategies and optimizing content effectively.
  • Users value the keyword insights from Semrush, enhancing their content optimization and SEO performance effectively.
  • Users value the position tracking in Semrush for effectively monitoring search term performance and strategy development.
Cons
  • Users feel that Semrush is expensive, particularly for small businesses and individual proprietors with limited budgets.
  • Users find the high pricing of Semrush challenging, especially for small businesses and independent professionals.
  • Users find Semrush to be expensive, especially for small businesses and independent consultants with limited budgets.
  • Users find the pricing issues of Semrush frustrating due to complex payment processes and additional costly add-ons.
  • Users find the steep learning curve of Semrush challenging, especially for beginners navigating its complex features.

What Are Recent G2 Reviews of Semrush?

What Are G2 Users Discussing About Semrush?

Bitly

Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500.

Average Rating: 4.5/5.0

Total Reviews: 916

How Do G2 Users Rate Bitly?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.0/10)
  • Attribution: 7.6/10 (Category avg: 7.9/10)
  • Scalability: 8.6/10 (Category avg: 8.6/10)
  • Report Customizability: 8.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Bitly?

  • Seller: Bitly, Inc.
  • Company Website:
  • Year Founded: 2008
  • HQ Location: New York
  • Twitter: @Bitly
    63,498 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    342 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 60% Small, 29% Medium

What Do G2 Reviewers Say About Bitly?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Bitly, making link management and tracking straightforward and efficient.
  • Users appreciate the easy link creation and management of Bitly, enhancing their team's productivity and organization.
  • Users appreciate the ease of use and organization of Bitly, making link management efficient and effective.
  • Users appreciate the detailed analytics of Bitly, enhancing brand visibility and simplifying data tracking and reporting.
  • Users love Bitly for its efficient link management, offering powerful analytics and user-friendly customization for effective marketing.
Cons
  • Users feel that adding multiple domains is too expensive, limiting their ability to use Bitly effectively.
  • Users are concerned about link management limitations, fearing loss of links if they stop using Bitly.
  • Users find limited analytics frustrating, as data access is cumbersome and retention periods are insufficient for their needs.
  • Users express frustration with link management issues, citing limitations and lack of support for free account holders.
  • Users are frustrated with the high subscription costs and restrictions on link permanence after cancellation of Bitly services.

What Are Recent G2 Reviews of Bitly?

What Are G2 Users Discussing About Bitly?

Dash Social

Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels.

Average Rating: 4.7/5.0

Total Reviews: 406

How Do G2 Users Rate Dash Social?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.0/10)
  • Attribution: 6.5/10 (Category avg: 7.9/10)
  • Scalability: 8.5/10 (Category avg: 8.6/10)
  • Report Customizability: 8.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Dash Social?

  • Seller: Dash Social
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Halifax, NS
  • Twitter: @DashSocialHQ
    1,856 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    305 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Social Media Coordinator
  • Top Industries: Apparel & Fashion, Cosmetics
  • Company Size: 41% Small, 40% Medium

What Do G2 Reviewers Say About Dash Social?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the super user-friendly interface of Dash Social, highlighting its inviting design and ease of use.
  • Users appreciate the analytics focus of Dash Social, enabling efficient tracking and insightful reporting for better decision-making.
  • Users value the robust analytics of Dash Social, aiding effective marketing strategies and content performance evaluation.
  • Users value the rich analytics and comprehensive tools of Dash Social, enhancing their social media marketing efforts effectively.
  • Users find Dash Social to be exceptionally helpful for reporting, insights, and content collaboration across platforms.
Cons
  • Users express frustration over Instagram limitations, particularly regarding auto-posting, scheduling, and engagement tracking for reels.
  • Users express a desire for missing features like improved integrations and support for additional channels in Dash Social.
  • Users desire improved features in Dash Social, including additional social media support and enhanced scheduling tools.
  • Users face API limitations with Dash Social, restricting scheduling, reporting, and data visibility across platforms.
  • Users find the feature limitations of Dash Social restrict scheduling, reporting, and community management across brands.

What Are Recent G2 Reviews of Dash Social?

What Are G2 Users Discussing About Dash Social?

YouScan

YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market.

Average Rating: 4.7/5.0

Total Reviews: 305

How Do G2 Users Rate YouScan?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Attribution: 9.4/10 (Category avg: 7.9/10)
  • Scalability: 9.2/10 (Category avg: 8.6/10)
  • Report Customizability: 9.0/10 (Category avg: 8.1/10)

Who Is the Company Behind YouScan?

  • Seller: YouScan
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Kyiv, Kyiv City
  • Twitter: @YouScan_io
    441 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    102 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Market Research
  • Company Size: 47% Small, 35% Medium

What Do G2 Reviewers Say About YouScan?

AI-generated summary from verified user reviews

Pros
  • Users praise YouScan's exceptional customer support for prompt assistance and comprehensive onboarding, enhancing their overall experience.
  • Users appreciate the helpful customer support of YouScan, promptly addressing questions and enhancing user experience.
  • Users find YouScan to be a user-friendly platform with an intuitive interface and excellent support for social media monitoring.
  • Users value the powerful analytics capabilities of YouScan, enabling data-driven decisions and insightful trend identification.
  • Users find YouScan's social listening capabilities invaluable for monitoring brand mentions and enhancing customer engagement.
Cons
  • Users find the learning curve steep and the interface not user-friendly, complicating the overall experience.
  • Users find the difficult learning curve of YouScan challenging, requiring time to master its many features effectively.
  • Users find the limited features of YouScan restrictive, hindering its effectiveness for medium to large operations.
  • Users experience slow performance when analyzing large data sets, impacting efficiency and satisfaction with YouScan.
  • Users find a steep learning curve with YouScan, making onboarding and effective use challenging for newcomers.

What Are Recent G2 Reviews of YouScan?

What Are G2 Users Discussing About YouScan?

Brand24

Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more.

Average Rating: 4.6/5.0

Total Reviews: 363

How Do G2 Users Rate Brand24?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Attribution: 8.4/10 (Category avg: 7.9/10)
  • Scalability: 9.0/10 (Category avg: 8.6/10)
  • Report Customizability: 8.4/10 (Category avg: 8.1/10)

Who Is the Company Behind Brand24?

  • Seller: Brand24
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Wrocław, Poland
  • Twitter: @brand24
    23,583 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    100 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 64% Small, 29% Medium

What Do G2 Reviewers Say About Brand24?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Brand24, noting its intuitive design and accessibility for all technical levels.
  • Users appreciate the comprehensive platform of Brand24, finding it user-friendly and effective for tracking online mentions.
  • Users value Brand Monitoring with Brand24 for its clarity and efficiency in tracking brand mentions and online conversations.
  • Users love the clean and intuitive dashboard of Brand24, enhancing their real-time mention tracking experience.
  • Users highlight the efficient reporting and monitoring capabilities of Brand24, significantly saving time and enhancing productivity.
Cons
  • Users experience inconsistent filtering in Brand24, often finding it challenging to manage alert volumes effectively.
  • Users find Brand24's limited features frustrating, particularly lacking in historical data and customization options for projects.
  • Users experience data inaccuracy in sentiment analysis, particularly with sarcasm and irrelevant information, causing confusion.
  • Users find that Brand24 occasionally includes irrelevant content, complicating the clarity of their online monitoring efforts.
  • Users experience slow loading times, particularly when searching for mentions and setting up projects with Brand24.

What Are Recent G2 Reviews of Brand24?

Buzzmonitor

Buzzmonitor is an integrated solution for brands looking to optimize their digital presence and turn data into effective strategies. As an all-in-one platform, it combines social media monitoring, multichannel customer service, social media analytics, dashboards, post scheduling, and advanced data analysis—all powered by artificial intelligence.

Average Rating: 4.5/5.0

Total Reviews: 22

How Do G2 Users Rate Buzzmonitor?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Attribution: 8.3/10 (Category avg: 7.9/10)
  • Scalability: 9.3/10 (Category avg: 8.6/10)
  • Report Customizability: 9.2/10 (Category avg: 8.1/10)

Who Is the Company Behind Buzzmonitor?

Who Uses This Product?

  • Company Size: 55% Medium, 27% Small

What Do G2 Reviewers Say About Buzzmonitor?

AI-generated summary from verified user reviews

Pros
  • Users love the customizable dashboards in Buzzmonitor, enhancing analysis and saving time with integrated insights.
  • Users love the intuitive design of Buzzmonitor, which simplifies complex analyses and saves valuable time.
  • Users commend the intuitive design and AI insights of Buzzmonitor, enhancing social listening and data analysis efficiency.
  • Users value the AI insights of Buzzmonitor, which simplifies report analysis and enhances efficiency significantly.
  • Users love the AI insights of Buzzmonitor, making data analysis simple and efficient with powerful summaries.

What Are Recent G2 Reviews of Buzzmonitor?

What Are G2 Users Discussing About Buzzmonitor?

BuzzSumo

Founded in 2013 and loved by marketers worldwide ever since, BuzzSumo is the all-in-one content marketing tool that gives you the content research and performance insights you need, fast. From Facebook, Twitter, Pinterest and Reddit data, to large scale content analysis, influencers, trending news stories and media alerts, you get it all and more with just one simple BuzzSumo subscription. Oh, and BuzzSumo is the world’s largest index of social engagement data, with over 300 trillion engagements, 8bn articles and millions more indexed every day, giving you quality data you can rely on.

Average Rating: 4.5/5.0

Total Reviews: 105

How Do G2 Users Rate BuzzSumo?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.0/10)
  • Attribution: 6.8/10 (Category avg: 7.9/10)
  • Scalability: 8.1/10 (Category avg: 8.6/10)
  • Report Customizability: 6.7/10 (Category avg: 8.1/10)

Who Is the Company Behind BuzzSumo?

  • Seller: Cision
  • Year Founded: 1867
  • HQ Location: Chicago, IL
  • Twitter: @Cision
    48,654 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,868 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Internet
  • Company Size: 61% Small, 36% Medium

What Do G2 Reviewers Say About BuzzSumo?

AI-generated summary from verified user reviews

Pros
  • Users find BuzzSumo's powerful content management features invaluable for saving time and optimizing their content strategy.
  • Users love the easy-to-use content marketing tools of BuzzSumo that streamline research and enhance content strategies.
  • Users love BuzzSumo for its powerful content research, making it easy to find high-performing articles quickly.
  • Users appreciate the ease of use of BuzzSumo, finding all essential content marketing tools conveniently in one place.
  • Users appreciate the ease of discovering high-performing content with BuzzSumo, enhancing their content strategy and planning.
Cons
  • Users find BuzzSumo to be expensive, especially for small teams needing access to essential advanced features.
  • Users find the interface overwhelming due to excessive data points, complicating the initial user experience.
  • Users find the initial difficulty of BuzzSumo's interface overwhelming due to the numerous data points presented.
  • Users find the interface overwhelming initially due to the abundance of data points presented.
  • Users find the learning curve steep at first due to the overwhelming interface and numerous data points.

What Are Recent G2 Reviews of BuzzSumo?

What Are G2 Users Discussing About BuzzSumo?

SocialPilot

SocialPilot is a social media management software used by marketing agencies, small businesses, and in-house marketing teams to schedule, manage, and analyze social media activity across multiple accounts and clients from one platform. Key features include: 📅 Social media scheduling and bulk scheduling of up to 500 posts via CSV upload 🗓️ Social media calendar for daily, weekly, and monthly post planning 💬 Social media inbox for managing comments, messages, and mentions across platforms 👥 Role-based team collaboration with client approval workflows 🤖 AI-powered content creation with caption generator, hashtag suggestions, content variations, post repurposing, brand voice customization, and multilingual content generation 📊 Social media analytics, post performance tracking, competitor reports, and custom reporting 🏷️ White-label social media management platform and reporting for agencies 🔗 MCP server integration to manage social media workflows directly through Claude AI 🌐 Supports 10 social media networks: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile SocialPilot is designed for agencies and teams managing multiple social media accounts and clients. It centralizes social media scheduling, AI content creation, engagement, reporting, and client collaboration in one platform, eliminating the need to switch between tools. A 14-day free trial is available with no credit card required.

Average Rating: 4.5/5.0

Total Reviews: 837

How Do G2 Users Rate SocialPilot?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Attribution: 7.6/10 (Category avg: 7.9/10)
  • Scalability: 8.7/10 (Category avg: 8.6/10)
  • Report Customizability: 7.3/10 (Category avg: 8.1/10)

Who Is the Company Behind SocialPilot?

  • Seller: SocialPilot
  • Year Founded: 2014
  • HQ Location: Lewes, Delaware
  • Twitter: @socialpilot_co
    72,769 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    165 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 87% Small, 12% Medium

What Do G2 Reviewers Say About SocialPilot?

AI-generated summary from verified user reviews

Pros
  • Users love the post scheduling feature of SocialPilot, allowing convenient bulk scheduling and customization across various platforms.
  • Users love the ease of use of SocialPilot, finding it intuitive for managing and scheduling multiple social accounts.
  • Users value the easy scheduling feature of SocialPilot, making social media management efficient and hassle-free.
  • Users value the ease of scheduling posts with SocialPilot, allowing efficient management across multiple social platforms.
  • Users love the centralized management of SocialPilot, simplifying their workflow across multiple social media platforms effortlessly.
Cons
  • Users find the missing features limiting, especially when needing to pay extra for basic platform-specific tools.
  • Users desire a more user-friendly archive and library for posts, along with simpler login re-verification.
  • Users find limited features in SocialPilot, especially lacking integrations and requiring costly upgrades for essential tools.
  • Users face linking issues with SocialPilot, such as manual posts and frequent API reconnections, complicating management.
  • Users face post limitations with SocialPilot, needing to check manually for successful Twitter/X and other platform posts.

What Are Recent G2 Reviews of SocialPilot?

What Are G2 Users Discussing About SocialPilot?

Synup

Synup is a local marketing platform for agencies, resellers, and multi-location businesses. You run it by talking to it. Sydekick, Synup's AI agent, executes local marketing work through conversation: no dashboards to click through, no data to collect by hand, no reports to stitch together. Meet Sydekick:- Tell Sydekick to update business hours across 400 locations, respond to this week's reviews in each client's brand voice, or pull a performance report across the full portfolio, and it does the work. Sydekick goes well beyond routine execution. It audits your local presence and flags what needs fixing. It browses websites to fetch the information it needs. It builds custom landing pages. It designs reports to answer the exact question you asked, in the format you want, rather than forcing you into a fixed reporting template. Skills and Playbooks:- Sydekick works from skills and playbooks. Start with the ready-made library covering common local marketing workflows. Create your own skills for the processes unique to your agency or brand, and reuse and refine them over time so Sydekick gets better at your specific work. When you're stuck, just ask the Synup team. Listings Management:- Business information stays in sync across Google, Apple, Bing, Facebook, and every major listing platform. Bulk changes across thousands of locations happen through a single instruction. Synup verifies that data is indexed and visible to searchers, not just submitted. Reputation Management:- Sydekick monitors reviews across Google, Facebook, and every major review site, drafts and posts responses that match each brand's voice, and runs review request campaigns over email and SMS to grow review velocity for every location. Social Media Management:- Publish across Google Business Profile, Facebook, Instagram, and LinkedIn for hundreds of locations. Sydekick generates localized content per location so every post feels native to its market. Local SEO Analytics:- Local rankings, GBP performance, and review sentiment tracked for every location. Ask Sydekick for the analysis you need in plain language and get answers across the portfolio, or have it build a custom-designed report for a client presentation. Local SEO Tools API:- Agencies, platforms, and SaaS companies use the Synup API to power listings sync, review management, and GBP automation inside their own products. Headless and built to scale across millions of locations. Synup MCP Server:- Synup connects to Claude, ChatGPT, and any MCP-compatible AI assistant, so teams can query listings, pull review data, and manage locations through the AI tools they already use. White-Label Everything:- Every surface can be fully white-labeled under your brand: custom domains, your logo, your colors, your client-facing experience. Your clients never know Synup is in the stack. Synup keeps every location accurate, responsive, and visible in search. You describe the outcome. Sydekick does the work.

Average Rating: 4.5/5.0

Total Reviews: 315

How Do G2 Users Rate Synup?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.0/10)
  • Attribution: 10.0/10 (Category avg: 7.9/10)
  • Scalability: 10.0/10 (Category avg: 8.6/10)
  • Report Customizability: 9.9/10 (Category avg: 8.1/10)

Who Is the Company Behind Synup?

  • Seller: Synup
  • Company Website:
  • Year Founded: 2013
  • HQ Location: New York, New York
  • Twitter: @synup
    3,073 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    68 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, CEO
  • Top Industries: Marketing and Advertising, Financial Services
  • Company Size: 76% Small, 19% Medium

What Do G2 Reviewers Say About Synup?

AI-generated summary from verified user reviews

Pros
  • Users find Synup's platform to be incredibly easy to use, streamlining management of reviews and social media posts.
  • Users find Synup to be incredibly helpful, automating tasks and providing valuable insights for business growth.
  • Users praise Synup for its effective review management, significantly enhancing local brand awareness and driving higher sales.
  • Users rave about the excellent customer support from Synup, noting its attentiveness and helpfulness in addressing needs.
  • Users value the centralized management features of Synup, streamlining their online presence effortlessly across multiple platforms.
Cons
  • Users find a difficult learning curve with Synup, but quickly adapt to its abundant features and functionalities.
  • Users mention that Synup has feature limitations, particularly with integrations and customizations, which affect user experience.
  • Users note a difficult learning curve with Synup, but express that familiarity improves usability over time.
  • Users note that improvement is needed in the update process and widget functionality for a better experience.
  • Users feel there's a lack of features in Synup, particularly wishing for more integrations and AI options.

What Are Recent G2 Reviews of Synup?

What Are G2 Users Discussing About Synup?

Mentionlytics

Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape.

Average Rating: 4.9/5.0

Total Reviews: 111

How Do G2 Users Rate Mentionlytics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.0/10)
  • Attribution: 9.2/10 (Category avg: 7.9/10)
  • Scalability: 9.1/10 (Category avg: 8.6/10)
  • Report Customizability: 8.9/10 (Category avg: 8.1/10)

Who Is the Company Behind Mentionlytics?

  • Seller: Mentionlytics Ltd
  • Year Founded: 2016
  • HQ Location: London, United Kingdom
  • Twitter: @mentionlytics
    10,639 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 23% Medium

What Do G2 Reviewers Say About Mentionlytics?

AI-generated summary from verified user reviews

Pros
  • Users praise the responsive customer service of Mentionlytics, appreciating the friendly and helpful support team.
  • Users love the ease of use of Mentionlytics, finding the dashboard intuitive and simple to navigate.
  • Users value the ease of navigation and excellent customer support of Mentionlytics, enhancing their overall experience.
  • Users find Mentionlytics to be affordable and reasonable, offering comprehensive features at great value for money.
  • Users value the excellent coverage and filtering options of Mentionlytics, enhancing their tracking efficiency and convenience.
Cons
  • Users find Mentionlytics a bit expensive, but believe it offers valuable features worth the investment.
  • Users find manual mentions management problematic, leading to delays and inconsistencies in updates and article tracking.
  • Users find Mentionlytics somewhat expensive, but believe its value justifies the higher cost compared to cheaper alternatives.
  • Users note a steep learning curve with Mentionlytics, requiring time and patience to fully utilize its features.
  • Users note the limited customization of dashboards, restricting tailored data visualizations for specific reporting needs.

What Are Recent G2 Reviews of Mentionlytics?

What Are G2 Users Discussing About Mentionlytics?

Statusbrew

Statusbrew is a SOC Type II and GDPR-compliant social media management tool that offers 1:1 feature parity with leading platforms at a fairer cost. Statusbrew is built for teams and agencies managing multiple social accounts, with dedicated Spaces, User Groups, and Profile Groups to keep workflows organized. It brings planning, team collaboration, publishing, engagement, reporting, and social listening into one platform. Statusbrew integrates with MCP-compatible AI tools such as Claude, ChatGPT, Copilot, and Gemini, enabling teams to manage content, campaigns, approvals, and reports simply by asking AI, without switching tools. In Statusbrew, plan and organize social content in a shared calendar, manage campaigns with tags, and keep teams aligned with clear visibility into upcoming work. Collaborate with internal teams, clients, and approvers through structured workflows, permissions, and review processes. Publish and schedule content across major social networks, customize for each platform, and automate publishing. Use built-in AI to create, refine, translate, and adapt content in your brand voice. Manage all conversations, including DMs, comments, mentions, reviews, and paid & organic interactions in a unified inbox with rules, AI-assisted rule creation, sentiment detection, moderation, routing, and automated replies. Track performance with 270+ metrics, AI-assisted report creation, templates, and customizable reports covering campaigns, audience growth, engagement, and team activity. Statusbrew (B2B version) has scaled since 2019, with a global team of 30+ across 5 time zones, delivering 22×6 support via email, live chat, and Zoom calls.

Average Rating: 4.8/5.0

Total Reviews: 254

How Do G2 Users Rate Statusbrew?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
  • Attribution: 9.4/10 (Category avg: 7.9/10)
  • Scalability: 9.6/10 (Category avg: 8.6/10)
  • Report Customizability: 9.5/10 (Category avg: 8.1/10)

Who Is the Company Behind Statusbrew?

  • Seller: Statusbrew Inc.
  • Year Founded: 2011
  • HQ Location: Wilmington, Delaware
  • Twitter: @statusbrew
    1,902,080 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, Digital Marketing Specialist
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 76% Small, 21% Medium

What Do G2 Reviewers Say About Statusbrew?

AI-generated summary from verified user reviews

Pros
  • Users value the centralized management in Statusbrew, enabling easy customization of reports for clear client communication.
  • Users appreciate the seamless post scheduling of Statusbrew, making social media management effortless and efficient.
  • Users praise the ease of use of Statusbrew, appreciating its intuitive dashboard and seamless scheduling features.
  • Users appreciate the seamless scheduling features of Statusbrew, enhancing organization and efficiency in managing multiple clients.
  • Users find the team collaboration features of Statusbrew useful for analyzing content performance across profiles and campaigns.
Cons
  • Users find the learning curve steep with Statusbrew, noting it can be time-consuming to manage tags effectively.
  • Users find that the dashboard can be overwhelming, needing better onboarding and more accessible analytics for effective use.
  • Users face a learning complexity with Statusbrew, requiring time to master advanced reporting and automation features.
  • Users find Statusbrew's limited features inconvenient, particularly for adding trending audio to scheduled Instagram Stories.
  • Users feel the absence of useful detailed reports limits the effectiveness of Statusbrew for their needs.

What Are Recent G2 Reviews of Statusbrew?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024