### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Social Media Analytics Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Social Media Analytics Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Social Media Analytics Software Articles [![175+ Must-Know Social Media Statistics for 2025](https://learn.g2.com/hubfs/G2CM_FI324_Learn_Article_Images_%5BSocial_Media_Statistics%5D_V1a.png "175+ Must-Know Social Media Statistics for 2025")](https://www.g2.com/articles/social-media-statistics) [ ### 175+ Must-Know Social Media Statistics for 2025 ](https://www.g2.com/articles/social-media-statistics) You can list many reasons why social media is an integral part of our society.  [ ![Mara Calvello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mara Calvello") MC ](https://learn.g2.com/author/mara-calvello) by Mara Calvello [![The 10 Social Media Metrics You Can't Afford to Forget](https://learn.g2.com/hubfs/social-media-metrics.png "The 10 Social Media Metrics You Can't Afford to Forget")](https://www.g2.com/articles/social-media-metrics) [ ### The 10 Social Media Metrics You Can't Afford to Forget ](https://www.g2.com/articles/social-media-metrics) The more data we collect about our marketing activities, the more doors can open to lead us to further success.  [ ![Daniella Alscher](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniella Alscher") DA ](https://learn.g2.com/author/daniella-alscher) by Daniella Alscher [![Why Your Brand Should Use a Social Media Calendar (+Templates)](https://learn.g2crowd.com/hubfs/social-media-calendar-2.jpg "Why Your Brand Should Use a Social Media Calendar (+Templates)")](https://www.g2.com/articles/social-media-calendar) [ ### Why Your Brand Should Use a Social Media Calendar (+Templates) ](https://www.g2.com/articles/social-media-calendar) Organization is at the core of a strong social media strategy. [ ![Alexa Drake](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexa Drake") AD ](https://learn.g2.com/author/alexa-drake) by Alexa Drake [![Social Media Data Mining – How it Works and Who's Using it](https://learn.g2.com/hubfs/G2CM_BI109_Backlog_Images_%5BSocial_media_data_mining%5D_V1b.png "Social Media Data Mining – How it Works and Who's Using it")](https://www.g2.com/articles/social-media-data-mining) [ ### Social Media Data Mining – How it Works and Who's Using it ](https://www.g2.com/articles/social-media-data-mining) There are more than three billion social media users today, with 11 people creating an account every second. What does this mean?  [ ![Devin Pickell](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devin Pickell") DP ](https://learn.g2.com/author/devin-pickell) by Devin Pickell [![Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)](https://learn.g2crowd.com/hubfs/iStock-599703424.jpg "Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)")](https://www.g2.com/articles/linkedin-ads) [ ### Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager) ](https://www.g2.com/articles/linkedin-ads) LinkedIn: A website full of business professionals, job-seekers, senior-level executives, fresh graduates, and marketers alike. It’s the perfect place to advertise, don’t you think? [ ![Alexa Drake](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexa Drake") AD ](https://learn.g2.com/author/alexa-drake) by Alexa Drake Show More ## Social Media Analytics Software Glossary Terms [![Social Media Monitoring](https://learn.g2.com/hubfs/G2CM_GI710_Glossary_Article_Images_%5Bsocial_media_monitoring%5D_V1a.png "Social Media Monitoring")](https://www.g2.com/glossary/social-media-monitoring-definition) [Social Media Monitoring](https://www.g2.com/glossary/social-media-monitoring-definition) Social media monitoring involves tracking and analyzing social media conversations and brand and product mentions. Discover benefits and best practices. by Kelly Fiorini [![Product Launch](https://learn.g2.com/hubfs/G2CM_GI691_Glossary_Article_Images_%5BProduct_Launch%5D_V1a.png "Product Launch")](https://www.g2.com/glossary/product-launch-definition) [Product Launch](https://www.g2.com/glossary/product-launch-definition) Companies plan product launches to debut their new products. Learn the types, benefits, and steps to ensure product launches are successful. by Alyssa Towns [![Text Mining](https://learn.g2.com/hubfs/G2CM_GI671_Glossary_Article_Images-%5Btext_mining%5D_V1b.png "Text Mining")](https://www.g2.com/glossary/text-mining-definition) [Text Mining](https://www.g2.com/glossary/text-mining-definition) Text mining automatically transforms unstructured textual data into easily analyzed structured data. Learn more about its techniques and applications. by Kelly Fiorini [![Social Feedback](https://learn.g2.com/hubfs/G2CM_GI409_Glossary_Article_Images_%5BSocial_Feedback%5D_V1a.png "Social Feedback")](https://www.g2.com/glossary/social-feedback-definition) [Social Feedback](https://www.g2.com/glossary/social-feedback-definition) Social feedback is how users share their opinions about content on social media platforms. Learn how it helps creators shape their messaging. by Kelly Fiorini [![Social Engagement](https://learn.g2.com/hubfs/G2CM-GI046-Social-engagement_V1a.png "Social Engagement")](https://www.g2.com/glossary/social-engagement) [Social Engagement](https://www.g2.com/glossary/social-engagement) Social engagement is the level of interaction people or brands have with online communities, helping build relationships, trust, and audience loyalty. by Brittany K. King ## Social Media Analytics Software Discussions 0 [What’s the best tool for tracking engagement trends in social media?](/discussions/what-s-the-best-tool-for-tracking-engagement-trends-in-social-media) As a content marketer, I’m trying to figure out the best way to track engagement trends across social media platforms. Anyone who’s had to report on campaign performance knows the struggle: pulling data from different channels, piecing it together in spreadsheets, and trying to explain what’s actually driving engagement. That’s why I’ve been looking into social media analytics tools. They seem to play a big role in solving those headaches. While looking into it, I checked out the latest **G2 Grid Report for Social Media Analytics** , and here’s how the top five stack up by overall score: - [Hootsuite](https://www.g2.com/products/hootsuite/reviews): Seen as the classic all-in-one option. A lot of G2 users recommend it for tracking engagement at scale because of its wide feature set and established market presence. - [Sprout Social](https://www.g2.com/products/sprout-social/reviews): Popular for its reporting and collaboration features. Many teams like how easy it is to share engagement insights with clients or stakeholders. - [SOCi](https://www.g2.com/products/soci/reviews): Looks like the go-to for multi-location and franchise brands. G2 feedback suggests it’s especially helpful when tracking engagement trends across dozens of accounts or pages. - [Semrush](https://www.g2.com/products/semrush/reviews): While best known for SEO, G2 users note that its social analytics are strong too, especially for connecting content performance, keyword insights, and engagement trends in one place.. - [Zoho Social](https://www.g2.com/products/zoho-social/reviews): Comes up a lot in reviews from smaller teams. It’s seen as budget-friendly and straightforward, with enough analytics power to surface engagement trends without unnecessary complexity. Apart from the top 5, I am also seeing other tools like **Vista Social, Brandwatch, Agorapulse, RivalIQ, Statusbrew, SocialPilot, Buffer, etc**. Now, this is a long list. I’d love to hear from users about your real experiences. - Which platform has worked best for you when it comes to tracking engagement trends, and why? - Which features actually save time or make reporting easier? - Do you prefer an all-in-one platform or something lighter? - What features make the biggest difference for you—real-time analytics, reporting, or integrations? - Have you run into any trade-offs with the tools you use? Would be great to compare notes! Also, should one consider the free versions of these tools or go for the paid version itself? Answered: Soundarya Jayaraman on October 20, 2025 I have used the free trial only for Sprout Social which was very good has to be said but never got the chance to explore in depth. On the flipside, Hootsuite is really more than enough if you want to go all in. Can be used for social listening, competitive intel, analytics, reporting, scheduling posts & other typical automations as well. Very well rounded, easy to use tool which is definitely one of the bigger strengths - it's very easy for a new marketer to pick it up and start using it - intuitive and fun to use. Another great feature is the Amplify program which allows you to create great thought leadership content for your employees, exec team etc. to go in on branding and content leadership. Answered: Rahul Agarwal on October 20, 2025 Buffer and Hootsuite are very good for social media management. All the activities of all the integrated Social Platform can be conducted from one tool. Next in the list are Sprout Social and Semrush. They also offer tracking, publishing, and scheduling features. They even help in analysing competitors' engagement. Answered: Sheeba Thomas on October 20, 2025 Interesting list! One thing we learned quickly was that engagement trends are easier to track when metrics are standardized across platforms. Answered: Shreesh Singh on April 21, 2026 Hootsuite is probably the easiest to get started with if you want everything in one place. It’s not the deepest in analytics, but it saves time by consolidating data across platforms. On the free vs paid question, free plans are good for testing, but you’ll hit limits quickly if you need consistent reporting. Answered: Tanuja Bahirat on April 17, 2026 [See more answers (4)](javascript:void(0);) [Your answer](/discussions/what-s-the-best-tool-for-tracking-engagement-trends-in-social-media/comments/new?remote=true) 0 Question on: Semrush [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities? Keyword gap analyses are a significant use that Semrush offers and are ideal for content marketing. Understanding what keywords the target audience uses to locate marketing posts and ads is something every marketing expert wants to leverage daily. Answered: Emmanuel Jaitto-Jeffrey on July 15, 2024 In addition to the keyword gap feature, I like the Keyword Strategy Builder. It can help you explore more areas in-depth and expand your niche with related content. Answered: Deyan Georgiev on July 13, 2026 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities/comments/new?remote=true) 0 Question on: Sendible [When are you guys making an app?](/discussions/when-are-you-guys-making-an-app) ? Socialbakers' Mobile Suite is here, and now. Manage all critical operational tasks, from publishing to community management and reporting. Keep up with constant questions, supervising, and reporting on campaign engagement at the moment, facilitating Community and Social managers to contribute to conversations fast, wherever they are. Answered: Simon Bardrick on October 28, 2019 Hey David, I can confirm we are working on a new mobile app and are in the beta testing phase. We hope to release a new app very soon! Katey Answered: Katey Gold on November 8, 2019 Hey David, great news!! Our new app is finally live 🎉 Download Sendible Publish from the app store: https://apps.apple.com/gb/app/sendible-publish/id1498075396 Katey Answered: Katey Gold on July 28, 2020 [See more answers (2)](javascript:void(0);) [Your answer](/discussions/when-are-you-guys-making-an-app/comments/new?remote=true) - ‹ Prev‹ Prev - 1 - [2](/categories/social-media-analytics/resources?discussions_page=2) - [3](/categories/social-media-analytics/resources?discussions_page=3) - [4](/categories/social-media-analytics/resources?discussions_page=4) - [5](/categories/social-media-analytics/resources?discussions_page=5) - … - [124](/categories/social-media-analytics/resources?discussions_page=124) - [125](/categories/social-media-analytics/resources?discussions_page=125) - [Next ›Next ›](/categories/social-media-analytics/resources?discussions_page=2) ## Social Media Analytics Software Reports Mid-Market Grid® Report for Social Media Analytics Summer 2026 G2 Report: Grid® Report Grid® Report for Social Media Analytics Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Social Media Analytics Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Social Media Analytics Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Social Media Analytics Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Social Media Analytics Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Social Media Analytics Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Social Media Analytics Spring 2026 G2 Report: Grid® Report Grid® Report for Social Media Analytics Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Social Media Analytics Spring 2026 G2 Report: Momentum Grid® Report