[ Qualtri... Reviews ](https://www.g2.com/products/qualtrics-customer-experience/reviews) [ Qualtri... Reviews ](https://www.g2.com/products/qualtrics-customer-experience/reviews) # Qualtrics Customer Experience Pricing Overview [Editedit](https://my.g2.com/qualtrics-customer-experience/pricings) Frontline Care Contact Us [Contact Us](#) Best for customer experience and contact center leaders who want to retain and upsell more customers - Contact Center Analytics - Quality Management and Compliance (add-on) - Real-Time Agent Productivity (add-on) Show More Frontline Digital Contact Us [Contact Us](#) Best for digital owners who want to increase conversion, increase CSAT, and reduce the cost to serve - Website and Mobile App Feedback - Digital Experience Analytics (add-on) - Customer Journey Optimization (add-on) Show More Frontline Locations Contact Us [Contact Us](#) Best for CX leaders in location-based industries such as hospitals, restaurants, hotels, automotive, retail, oil and gas - Online Reputation and Review Management - Location Frontline Team Assist - Location Feedback Analytics Show More XM for Customer Experience Contact Us [Contact Us](#) With our full suite that includes Digital, Care, and Locations, you can give all your frontline teams the best AI-guided customer experience software—conversational surveys that get to a deeper level of insight, tailored solutions for efficient customer resolutions, and analytics that automatically identify the most costly friction points in digital and omnichannel experiences. - Website and Mobile App Feedback - Contact Center Analytics - Online Reputation and Review Management - Location Frontline Team Assist - Location Feedback Analytics - Quality Management and Compliance (add-on) - Real-Time Agent Productivity (add-on) - Digital Experience Analytics (add-on) - Customer Journey Optimization (add-on) Show More **Qualtrics XM for Customer Experiences is priced based on customer interaction.** Our new, simple [pricing model](https://www.qualtrics.com/pricing/?utm_medium=referral&utm_source=G2) enables you to be flexible with how you use Qualtrics and allows you to easily grow your programs at scale. Qualtrics Customer Experience has 4 pricing editions. Look at different pricing editions below and see what edition and features meet your budget and needs. Pricing information for Qualtrics Customer Experience is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Qualtrics Customer Experience must be conducted with the seller. Pricing information was last updated on October 10, 2024 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 3 months ### Return on Investment 23 months ### Average Discount 12% ### Perceived Cost $$$$$ ## How much does Qualtrics Customer Experience cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 19 purchases. Get Price Estimate ## Top-Rated Alternatives [ ![Reputation](https://images.g2crowd.com/uploads/product/hd_favicon/e42e14e54e8cc8a09b1c962154fce161/reputation.svg "Reputation") Reputation 4.5/5 (2,405) ](https://www.g2.com/products/reputation/reviews) [ ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") Birdeye 4.7/5 (3,965) ](https://www.g2.com/products/birdeye/reviews) [ ![InMoment Experience Improvement (XI) Platform](https://images.g2crowd.com/uploads/product/hd_favicon/10777a1508e330761fe8a92a5a22bdc8/inmoment-experience-improvement-xi-platform.svg "InMoment Experience Improvement (XI) Platform") InMoment Experience Improvement (XI) Platform 4.7/5 (314) ](https://www.g2.com/products/inmoment-experience-improvement-xi-platform/reviews) [ View All Alternatives ](https://www.g2.com/products/qualtrics-customer-experience/competitors/alternatives) ## Qualtrics Customer Experience Pricing Reviews (2) ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 2/21/2026 More Options - - [Respond as Qualtrics Customer Experience](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12124197/official_response/new) "Flexible and Feature-Rich CX Platform" 5/5 What do you like best about Qualtrics Customer Experience? What I like most is the platform’s flexibility and depth. It allows us to design highly customized surveys with advanced logic, segmentation, and targeting. For example, using its advanced survey logic such as display logic and branch logic, I can design a CSAT survey where customers only see relevant questions, which strongly improve response quality and reducing survey fatigue, It also enables highly targeted insights without needing separate survey for each target audience segment. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Customer Experience? The platform can feel complex for new users, particularly those who only need basic survey functionality. There is a learning curve due to the breadth of features and configuration options. Additionally, the pricing can be higher compared to lighter-weight survey tools, which may be challenging for smaller teams or organizations with limited budgets. Review collected by and hosted on G2.com. What problems is Qualtrics Customer Experience solving and how is that benefiting you? It helps centralize customer feedback collection and transforms it into actionable insights. By capturing feedback across multiple channels (e.g. email, web, and other touchpoints), we can systematically measure satisfaction, identify trends, and pinpoint areas for improvement. This also supports us with data-driven decision-making, improves customer retention strategies, and enables leadership to monitor experience metrics like NPS, CSAT, and CES in a structured and scalable way. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon Rating Updated (2/22/2026) Current UserValidated ReviewerIncentivizedSource: G2 invite ![Saurabh B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Saurabh B.") SB Saurabh B. Associate Project Manager Mid-Market (51-1000 emp.) 2/2/2026 More Options - - [Respond as Qualtrics Customer Experience](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12297201/official_response/new) "Powerful Platform for Customer Experience Insights" 4.5/5 What do you like best about Qualtrics Customer Experience? Qualtrics provides deep insights into customer feedback with strong analytics and reporting capabilities. The platform makes it easy to collect, analyze, and act on customer experience data across multiple touchpoints. Review collected by and hosted on G2.com. What do you dislike about Qualtrics Customer Experience? The platform can feel complex, especially for new users, and setting up advanced workflows takes time. Pricing is also on the higher side for smaller teams. Review collected by and hosted on G2.com. What problems is Qualtrics Customer Experience solving and how is that benefiting you? Qualtrics solves the problem of fragmented customer feedback by bringing all experience data into one place. This helps identify pain points faster, improve customer satisfaction, and make more informed, data-driven decisions. Review collected by and hosted on G2.com. 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