Qualtrics Customer Experience Pricing Overview

Frontline Care

Best for customer experience and contact center leaders who want to retain and upsell more customers

Frontline Digital

Best for digital owners who want to increase conversion, increase CSAT, and reduce the cost to serve

Frontline Locations

Best for CX leaders in location-based industries such as hospitals, restaurants, hotels, automotive, retail, oil and gas

XM for Customer Experience

With our full suite that includes Digital, Care, and Locations, you can give all your frontline teams the best AI-guided customer experience software—conversational surveys that get to a deeper level of insight, tailored solutions for efficient customer resolutions, and analytics that automatically identify the most costly friction points in digital and omnichannel experiences.

Qualtrics XM for Customer Experiences is priced based on customer interaction. Our new, simple pricing model enables you to be flexible with how you use Qualtrics and allows you to easily grow your programs at scale.

Qualtrics Customer Experience has 4 pricing editions. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Qualtrics Customer Experience is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Qualtrics Customer Experience must be conducted with the seller.

Pricing information was last updated on October 10, 2024

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

23 months

Average Discount

12%

Perceived Cost

$$$$$

How much does Qualtrics Customer Experience cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 19 purchases.

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Qualtrics Customer Experience Pricing Reviews

(2)

BLAGHUL R.

Network Engineer

Mid-Market (51-1000 emp.)

9/16/2025

"My Qualtrics Customer Experience."

5/5

What do you like best about Qualtrics Customer Experience?

What I like best about the Qualtrics Customer Experience is its Dashboard which is very easy it use. It can collect data from raw data which can be collected through emails, surveys, SMS, websites, apps and other social media platforms using NLP (Natural Language Processing) in real time. It can easily be integrated with tools like supports tools, CRMs. Customer support is good. Implementation is easy. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

What I dislike about Qualtrics Customer Experience is its cost which be very costly for some people. Due to its complexity it requires deep and curve learning for using it. Review collected by and hosted on G2.com.

Saurabh B.

Associate Project Manager

Mid-Market (51-1000 emp.)

2/2/2026

"Powerful Platform for Customer Experience Insights"

4.5/5

What do you like best about Qualtrics Customer Experience?

Qualtrics provides deep insights into customer feedback with strong analytics and reporting capabilities. The platform makes it easy to collect, analyze, and act on customer experience data across multiple touchpoints. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Customer Experience?

The platform can feel complex, especially for new users, and setting up advanced workflows takes time. Pricing is also on the higher side for smaller teams. Review collected by and hosted on G2.com.