--- title: Sprinklr Insights Reviews meta\_title: 'Sprinklr Insights Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 105 reviews by the users' company size, role or industry to find out how Sprinklr Insights works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 105 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

### Sprinklr Insights Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users enjoy the **AI-powered analytics** of Sprinklr Insights, which enhance their social listening and trend analysis capabilities. [(4 mentions)](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547761&qs=pros-and-cons#reviews)

Users appreciate the **powerful social listening and analytics capabilities** of Sprinklr Insights, enhancing their insights-gathering experience. [(4 mentions)](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547570&qs=pros-and-cons#reviews)

Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing analytics and real-time activity monitoring. [(3 mentions)](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1546356&qs=pros-and-cons#reviews)

Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing analytics and facilitating real-time decision-making. [(3 mentions)](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547222&qs=pros-and-cons#reviews)

Users appreciate the **powerful social listening and AI-driven analytics** of Sprinklr Insights, enhancing brand sentiment analysis. [(3 mentions)](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547172&qs=pros-and-cons#reviews)

Users find the **learning curve steep** with Sprinklr Insights, complicating initial setup and understanding of its many features. [(4 mentions)](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547788&qs=pros-and-cons#reviews)

Users find that **improvement is needed** in user-friendliness and features compared to competitors, making initial use challenging. [(2 mentions)](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1546955&qs=pros-and-cons#reviews)

Users find the **intuitiveness issue** with Sprinklr Insights challenging, making initial use overwhelming for new team members. [(2 mentions)](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547697&qs=pros-and-cons#reviews)

Users find the **learning difficulty** with Sprinklr Insights to be quite steep, making it challenging for new team members. [(2 mentions)](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547420&qs=pros-and-cons#reviews)

Users find the **limited customization options** challenging, often requiring retraining for effective use of Sprinklr Insights. [(2 mentions)](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547043&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Sprinklr Insights

##### 1. Artificial Intelligence

Users enjoy the **AI-powered analytics** of Sprinklr Insights, which enhance their social listening and trend analysis capabilities.
[
See 4 mentions
](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547761&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

2.0/5

"Valuable social listening tool"

What do you like about Sprinklr Insights?

Sprinklr Insights is a good social listening tool that pulls insights from publicly available content sources and lets one do a bunch of out-of-the-bo

 ![Anjali P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anjali P.")
AP

Anjali P.

Mid-Market (51-1000 emp.)

4.5/5

"Best Tool for Social Media Management"

What do you like about Sprinklr Insights?

As a user of Sprinklr Insights, what I appreciate most is its powerful social listening and analytics capabilities. The platform excels at gathering a

##### 2. Helpful

Users appreciate the **powerful social listening and analytics capabilities** of Sprinklr Insights, enhancing their insights-gathering experience.
[
See 4 mentions
](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547570&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

2.0/5

"Valuable social listening tool"

What do you like about Sprinklr Insights?

Sprinklr Insights is a good social listening tool that pulls insights from publicly available content sources and lets one do a bunch of out-of-the-bo

 ![Anjali P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anjali P.")
AP

Anjali P.

Mid-Market (51-1000 emp.)

4.5/5

"Best Tool for Social Media Management"

What do you like about Sprinklr Insights?

As a user of Sprinklr Insights, what I appreciate most is its powerful social listening and analytics capabilities. The platform excels at gathering a

##### 3. AI Assistant

Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing analytics and real-time activity monitoring.
[
See 3 mentions
](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1546356&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

2.0/5

"Valuable social listening tool"

What do you like about Sprinklr Insights?

Sprinklr Insights is a good social listening tool that pulls insights from publicly available content sources and lets one do a bunch of out-of-the-bo

 ![Sachneet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sachneet S.")
SS

Sachneet S.

Small-Business (50 or fewer emp.)

4.5/5

"Simple Tool for Great Customer Insights"

What do you like about Sprinklr Insights?

User-Friendly Interface, Advanced Analytics, Customizable Reporting, AI-Driven Insights Best Collaboration Tools The customer support team is ver

##### 4. AI Features

Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing analytics and facilitating real-time decision-making.
[
See 3 mentions
](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547222&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

2.0/5

"Valuable social listening tool"

What do you like about Sprinklr Insights?

Sprinklr Insights is a good social listening tool that pulls insights from publicly available content sources and lets one do a bunch of out-of-the-bo

 ![Sachneet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sachneet S.")
SS

Sachneet S.

Small-Business (50 or fewer emp.)

4.5/5

"Simple Tool for Great Customer Insights"

What do you like about Sprinklr Insights?

User-Friendly Interface, Advanced Analytics, Customizable Reporting, AI-Driven Insights Best Collaboration Tools The customer support team is ver

##### 5. Analytics

Users appreciate the **powerful social listening and AI-driven analytics** of Sprinklr Insights, enhancing brand sentiment analysis.
[
See 3 mentions
](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547172&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Anjali P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anjali P.")
AP

Anjali P.

Mid-Market (51-1000 emp.)

4.5/5

"Best Tool for Social Media Management"

What do you like about Sprinklr Insights?

As a user of Sprinklr Insights, what I appreciate most is its powerful social listening and analytics capabilities. The platform excels at gathering a

 ![Sachneet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sachneet S.")
SS

Sachneet S.

Small-Business (50 or fewer emp.)

4.5/5

"Simple Tool for Great Customer Insights"

What do you like about Sprinklr Insights?

User-Friendly Interface, Advanced Analytics, Customizable Reporting, AI-Driven Insights Best Collaboration Tools The customer support team is ver

### 5 Cons or Disadvantages of Sprinklr Insights

##### 1. Learning Curve

Users find the **learning curve steep** with Sprinklr Insights, complicating initial setup and understanding of its many features.
[
See 4 mentions
](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547788&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Mid-Market (51-1000 emp.)

2.0/5

"Valuable social listening tool"

What do you dislike about Sprinklr Insights?

Data consistencies and API limitations can limit the platform's full potential. Set-up and implementation/integration can be complex and time-consumin

 ![Anjali P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anjali P.")
AP

Anjali P.

Mid-Market (51-1000 emp.)

4.5/5

"Best Tool for Social Media Management"

What do you dislike about Sprinklr Insights?

The learning curve with Sprinklr Insights is pretty steep - it can be overwhelming at first because there are so many features and options. The ease o

##### 2. Improvement Needed

Users find that **improvement is needed** in user-friendliness and features compared to competitors, making initial use challenging.
[
See 2 mentions
](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1546955&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Vaibhav L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vaibhav L.")
VL

Vaibhav L.

Small-Business (50 or fewer emp.)

4.5/5

"Sprilklr insights is a great innovation in today's era. there models are running very well."

What do you dislike about Sprinklr Insights?

Although Sprinklr Insights is an innovative platform, new users not acquainted with such a feature-packed tool may find the experience somewhat challe

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

2.5/5

"User friendly"

What do you dislike about Sprinklr Insights?

Must add some features like the competitors provides.

##### 3. Intuitiveness Issue

Users find the **intuitiveness issue** with Sprinklr Insights challenging, making initial use overwhelming for new team members.
[
See 2 mentions
](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547697&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Anjali P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anjali P.")
AP

Anjali P.

Mid-Market (51-1000 emp.)

4.5/5

"Best Tool for Social Media Management"

What do you dislike about Sprinklr Insights?

The learning curve with Sprinklr Insights is pretty steep - it can be overwhelming at first because there are so many features and options. The ease o

 ![Vaibhav L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vaibhav L.")
VL

Vaibhav L.

Small-Business (50 or fewer emp.)

4.5/5

"Sprilklr insights is a great innovation in today's era. there models are running very well."

What do you dislike about Sprinklr Insights?

Although Sprinklr Insights is an innovative platform, new users not acquainted with such a feature-packed tool may find the experience somewhat challe

##### 4. Learning Difficulty

Users find the **learning difficulty** with Sprinklr Insights to be quite steep, making it challenging for new team members.
[
See 2 mentions
](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547420&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Anjali P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anjali P.")
AP

Anjali P.

Mid-Market (51-1000 emp.)

4.5/5

"Best Tool for Social Media Management"

What do you dislike about Sprinklr Insights?

The learning curve with Sprinklr Insights is pretty steep - it can be overwhelming at first because there are so many features and options. The ease o

 ![Sachneet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sachneet S.")
SS

Sachneet S.

Small-Business (50 or fewer emp.)

4.5/5

"Simple Tool for Great Customer Insights"

What do you dislike about Sprinklr Insights?

initial setup is complex requiring some time and training to fully understand the platform’s capabilities.

##### 5. Limited Customization

Users find the **limited customization options** challenging, often requiring retraining for effective use of Sprinklr Insights.
[
See 2 mentions
](https://www.g2.com/products/sprinklr-insights/reviews?filters%5Bsentiment_snippet%5D=1547043&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Anjali P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anjali P.")
AP

Anjali P.

Mid-Market (51-1000 emp.)

4.5/5

"Best Tool for Social Media Management"

What do you dislike about Sprinklr Insights?

The learning curve with Sprinklr Insights is pretty steep - it can be overwhelming at first because there are so many features and options. The ease o

 ![Vaibhav L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vaibhav L.")
VL

Vaibhav L.

Small-Business (50 or fewer emp.)

4.5/5

"Sprilklr insights is a great innovation in today's era. there models are running very well."

What do you dislike about Sprinklr Insights?

Although Sprinklr Insights is an innovative platform, new users not acquainted with such a feature-packed tool may find the experience somewhat challe

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 ![Verified User in Biotechnology](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Biotechnology")
AB

Verified User in Biotechnology

Mid-Market (51-1000 emp.)

4/15/2025

"Valuable social listening tool"

2/5

What do you like best about Sprinklr Insights?

Sprinklr Insights is a good social listening tool that pulls insights from publicly available content sources and lets one do a bunch of out-of-the-box social listening and insights-gathering. It's clunky to use at times but for analysts and marketers alike, the Insights tool is a handy platform. Alerts and AI features make this tool easier to use over time Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Insights?

Data consistencies and API limitations can limit the platform's full potential. Set-up and implementation/integration can be complex and time-consuming, and governance of the many Insights dashboards can be difficult to manage Review collected by and hosted on G2.com.

What problems is Sprinklr Insights solving and how is that benefiting you?

Sprinklr Insights is meant to be our in-house social listening tool to caputure digital intelligence/internet insights on topics related to our products and services

It is meant to provide always-on insights to our teams to make better informed and insights-driven customer-centric decisions Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Verified User in Pharmaceuticals](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Pharmaceuticals")
UP

Verified User in Pharmaceuticals

Enterprise (\> 1000 emp.)

7/8/2025

"Really helpful to understand users, but experience can be improved"

4/5

What do you like best about Sprinklr Insights?

Sprinklr is a powerful platform that helps you monitor and analyze aspects of the online world. I really like how extensively you can customize the dashboards and metrics. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Insights?

There are several limitations regarding the use of booleans. For example, there is no "inURL" boolean available, and you cannot use more than ten asterisks (\*) in a single query. Additionally, you cannot interact with the external dashboard. Review collected by and hosted on G2.com.

What problems is Sprinklr Insights solving and how is that benefiting you?

Sprinklr helps us monitor relevant conversations around TAs and better understand our patients' needs. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Luis Felippe R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luis Felippe R.")
LR

Luis Felippe R.

customer support

Enterprise (\> 1000 emp.)

2/18/2025

"Easy to use and fast"

5/5

What do you like best about Sprinklr Insights?

The dashboard are well designed and show the datas i've been looking for without making me use many filters which reduces the amount of time i spent on work. I'ts easy to implement and use because the insight is allocated to the same software i talk to my customers daily. I use it more or less once in a week . I never needed to reach their customer support because the app just work as intended. It's fully integrated on sprinklr social which is great! Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Insights?

I don't have anything to complain about because everything work as intended Review collected by and hosted on G2.com.

What problems is Sprinklr Insights solving and how is that benefiting you?

Helps me analyze social media data and saves me a lot of time Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Anjali P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anjali P.")
AP

Anjali P.

Marketing Executive

Mid-Market (51-1000 emp.)

1/17/2025

"Best Tool for Social Media Management"

4.5/5

What do you like best about Sprinklr Insights?

As a user of Sprinklr Insights, what I appreciate most is its powerful social listening and analytics capabilities. The platform excels at gathering and analyzing data across multiple channels simultaneously, which gives us a really comprehensive view of brand sentiment and market trends. The AI-powered analytics are particularly impressive - they help us spot emerging trends and potential issues before they become major concerns. It is also easy to integrate and implement, and the customer support is also excellent. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Insights?

The learning curve with Sprinklr Insights is pretty steep - it can be overwhelming at first because there are so many features and options. The ease of use of the interface, while powerful, isn't particularly intuitive and sometimes feels like it was designed more for power users than casual team members. I often find myself having to retrain new team members on basic functions. Review collected by and hosted on G2.com.

What problems is Sprinklr Insights solving and how is that benefiting you?

Sprinklr Insights has been crucial in solving several key business challenges for us. It's drastically improved our crisis management by monitoring social sentiment and brand mentions in real-time. We can spot potential issues early and respond proactively rather than reactively. Review collected by and hosted on G2.com.

Show More

1/18/2025
Validated ReviewerIncentivizedSource: G2 invite

 ![Vaibhav L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vaibhav L.")
VL

Vaibhav L.

Analyst

Small-Business (50 or fewer emp.)

1/17/2025

"Sprilklr insights is a great innovation in today's era. there models are running very well."

4.5/5

What do you like best about Sprinklr Insights?

As a user of Sprinklr Insights, what I like best is its AI-augmented analytics and the ability to screen activities in real time. The application easily merges information from various sources into a single interface, which makes it very easy to gauge customer sentiment and other trends. The fully customizable dashboards are one such feature – I can adjust them to display metrics that are relevant to my team. Also, the geo-sourced analytics yield essential information necessary for explaining the clientele’s behaviour in various geographical areas. The fact that we are now able to use the Sprinklr Tools has revolutionized the way we make decisions Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Insights?

Although Sprinklr Insights is an innovative platform, new users not acquainted with such a feature-packed tool may find the experience somewhat challenging at first. Certain abilities, such as advanced customization options, may need more user-friendly ways of getting around. Nevertheless, the customer support team is amazing and offers great assistance, which makes dealing with these difficulties a lot easier indeed. Once you manage to figure the tool out, it really is worth your money, delivering the value you expect. Review collected by and hosted on G2.com.

What problems is Sprinklr Insights solving and how is that benefiting you?

it real time analytics from multiple platforms are truly amazing. The AI powered analytics are accurate and saving a lot of time. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Sachneet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sachneet S.")
SS

Sachneet S.

Seo analyst manager

Small-Business (50 or fewer emp.)

1/17/2025

"Simple Tool for Great Customer Insights"

4.5/5

What do you like best about Sprinklr Insights?

User-Friendly Interface,

Advanced Analytics,

Customizable Reporting,

AI-Driven Insights

Best Collaboration Tools

The customer support team is very helpful and quick to respond

Sprinklr Insights works well with other tools. It’s easy to connect with social media, websites, and other platforms.

It gives real-time updates and insights.This tool is so helpful that you’ll find yourself using it daily Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Insights?

initial setup is complex

requiring some time and training to fully understand the platform’s capabilities. Review collected by and hosted on G2.com.

What problems is Sprinklr Insights solving and how is that benefiting you?

Sprinklr Insights saves my time by automating data collection and report analysis. It helps track customer behavior and sentiment across platforms, making it easier to create strategies that actually work. using Sprinklr feels effortless and highly effective. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite

 ![Rim B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rim B.")
RB

Rim B.

Social Listening Analyst

Enterprise (\> 1000 emp.)

12/12/2021

"Sprinklr is an amazing tool - Very useful!"

5/5

What do you like best about Sprinklr Insights?

Sprinklr Modern Research is a fantastic research tool to perform market research! I like the listening engine that lets me listen to specific conversations across the web. I also love how we can clean noises from our topic, as the tool really helps us in that sense. When creating a topic and a theme in listening, we can either use the simple mode or the advanced! Personally, I use the advanced one since we have more functions to use. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Insights?

It would be great to have a way to upload all our social handles on Sprinklr without being obligated to add them one by one. Another problem I've been facing was for me to set up a keyword least at least 24h hours before using it. I can also add that if another user tags his topic with the same name, the number of mentions will directly reflect on your dashboard without you noticing. What I can suggest is maybe to send a notification to the owner of the tag to notify him that someone used his tag and that the numbers in our dashboard may be erroned. Review collected by and hosted on G2.com.

Recommendations to others considering Sprinklr Insights:

I recommend Sprinklr Modern Research to all users seeking to collect data and use them to get valuable insights and analysis.

This module is straightforward to use, and we familiarize ourselves with that tool very quickly. The tool allows us to search for any specific topic, get valuable data and also allow us to stay up to date on any subject we are working on and interpreting. We can easily find and identify trends so we stay one step ahead of the competition. It is possible to keep an eye on our competitors by including keywords related to their brand or one of their products or solution. By setting up keyword lists and creating topics, we can directly access the mentions and the metrics in our personalized dashboard. The dashboard itself is fantastic since we can add widgets and personalize them the way we want. For example, we can add a widget to showcase the total number of mentions, the number of comments by country, the number of keywords or hashtags from a specific area, or pull in data in a particular language. We have the social listening module, but we also have tools for benchmarking. These tools allow us to track our competitors and get insights on where we stand compared to them regarding the number of mentions, likes, shares, and any other engagement metrics.

One of my collegue is using Sprout instead of Sprinklr, however I don't know why his agency thinks Sprout is a better tool. From my experience, what I could say is that Sprinklr Modern Research is a powerful tool, and I would recommend anyone to use it! Review collected by and hosted on G2.com.

What problems is Sprinklr Insights solving and how is that benefiting you?

I have listened to conversations related to a specific keyword, brand, or product. It has been beneficial to know how many mentions we got on the internet and specifically on Twitter. Review collected by and hosted on G2.com.

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3/26/2024
Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Cody W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cody W.")
CW

Cody W.

Associate AD/Chief Brand Officer

Mid-Market (51-1000 emp.)

2/9/2024

"Sprinklr is a Game Changer"

5/5

What do you like best about Sprinklr Insights?

Sprinklr has empowered our organization to make strategic decisions based on a wide array of data. From competitor benchmarking and crisis monitoring to deep dives into internal data, we have utitlized Spinklr daily for the past two years to increase engagement, improve brand health, and gain an edge over our competitors. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Insights?

Sprinklr is extremely customizbale to your needs. This does entail a learning curve, which can be steep for novices, but once mastered, it's a powerful tool, and the team is super helpful at onboarding new users and solving problems in real time. Review collected by and hosted on G2.com.

What problems is Sprinklr Insights solving and how is that benefiting you?

Sprinklr helps us determine which strategies are effective for us and which are not. This allows us in real time to refine our approach to social. It also allows to monitor what works and what doesn't for our competitors, gleaning critical insights into areas we could leverage for our own success. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications")
CT

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

7/25/2023

"It give a good view, but difficult to manage interpret without Sprinklr team."

4/5

What do you like best about Sprinklr Insights?

Be able to select any channel and to cross data Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Insights?

difficult to know which element to select for each data Review collected by and hosted on G2.com.

What problems is Sprinklr Insights solving and how is that benefiting you?

it allow proactivity thanks to the insight Review collected by and hosted on G2.com.

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12/4/2024
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

1/17/2025

"User friendly"

2.5/5

What do you like best about Sprinklr Insights?

Easy to use - user friendly. Helpful for users. Review collected by and hosted on G2.com.

What do you dislike about Sprinklr Insights?

Must add some features like the competitors provides. Review collected by and hosted on G2.com.

What problems is Sprinklr Insights solving and how is that benefiting you?

Helps in repoting analysis , helps in decision making , saves time. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

##### Categories on G2

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