--- title: Sprinklr Insights Reviews meta_title: 'Sprinklr Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 105 reviews by the users' company size, role or industry to find out how Sprinklr Insights works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 105 scale: '5' date_modified: '2026-07-12' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Sprinklr Insights Reviews **Vendor:** Sprinklr **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.3/5.0 **Total Reviews:** 105 ## About Sprinklr Insights Sprinklr Insights is an AI-powered consumer and brand intelligence platform for Enterprises that need to listen to and understand their customers, market and competitors to manage their reputation, drive better customer experiences and take data-led decisions. Sprinklr Insights supports an industry-leading number of channels and data sources, delivers actionable insights in real-time across areas like marketing, sales, product development, strategy and operations, is customized to business and vertical-specific use cases and is powered by patented deep learning capabilities. ## Sprinklr Insights Pros & Cons **What users like:** - Users value the **AI-powered analytics** of Sprinklr Insights, enabling insightful data gathering and trend spotting. (4 reviews) - Users find the **powerful social listening tools** of Sprinklr Insights invaluable for comprehensive brand analysis and market trends. (4 reviews) - Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing their analytics and improving decision-making efficiency. (3 reviews) - Users enjoy the **AI-driven insights** of Sprinklr Insights, allowing for efficient real-time analysis and customizable dashboards. (3 reviews) - Users appreciate the **powerful social listening and AI-driven analytics** of Sprinklr Insights for comprehensive market insights. (3 reviews) - Customer Support (3 reviews) - Users appreciate the **ease of use** of Sprinklr Insights, finding its interface intuitive and integration seamless. (3 reviews) - Intuitive (3 reviews) - Users appreciate the **easy-to-use sentiment analysis** in Sprinklr Insights, offering valuable insights based on audience emotions. (3 reviews) - Customization (2 reviews) **What users dislike:** - Users find the **learning curve steep** with Sprinklr Insights, making initial setup complex and time-consuming. (4 reviews) - Users find the **learning curve steep** for Sprinklr Insights, especially for new users with complex features and customization. (2 reviews) - Users find the **intuitiveness issue** of Sprinklr Insights frustrating, complicating the experience for new team members. (2 reviews) - Users find the **learning difficulty** with Sprinklr Insights challenging, as it requires time and training to master. (2 reviews) - Users recognize the **limited customization** in Sprinklr Insights, making it challenging for new users to adapt quickly. (2 reviews) - Time-consuming Processes (2 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) - Users find the **setup process complex** , making implementation and management of dashboards time-consuming and challenging. (1 reviews) - Users face **dashboard issues** with data inconsistencies and complex setup, impacting usability and accuracy of insights. (1 reviews) ## Sprinklr Insights Reviews ### 1. Expensive but better social listening insights tool than most other competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Sprinklr Insights?** Ease of use - from bullion coding/keyword building to analytics dashboarding **What do you dislike about Sprinklr Insights?** Expensive since they charge by the volume, making it difficult and expensive for large companies that get a lot of social mentions **What problems is Sprinklr Insights solving and how is that benefiting you?** Do you understand the brand perception from current and potential customers. We also use it for customer care to pull in mentions that are not directly mentioning the company. However, the best use is to understand what customers think about our products and services and build on traditional consumer insights with social data internally. ### 2. Integrates into all marketing efforts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2019 **What do you like best about Sprinklr Insights?** Highly customizable and interactive dashboards. Easy to tailor reporting towards a specific brief or KPI. **What do you dislike about Sprinklr Insights?** Requires detailed training sessions and time spent with the tool to become a power user **Recommendations to others considering Sprinklr Insights:** Most useful for brands with a global presence, managing multiple accounts across multiple markets. The platform helps streamline cross-market insights. **What problems is Sprinklr Insights solving and how is that benefiting you?** Generating insights about an audience and plugging these in more seamlessly with other marketing efforts. ### 3. Sprinklr visual insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Sprinklr Insights?** Sprinklr is fairly intuitive once you get the hang of it. I liked the dashboard options and how easy it is to set up an at-a-glance view of your metrics. The sentiment analysis is particularly interesting. **What do you dislike about Sprinklr Insights?** I think there's a fairly steep learning curve when you are first getting set up. I needed a lot of help and a lot of googling to actually get everything set up the way that I wanted to at first. **What problems is Sprinklr Insights solving and how is that benefiting you?** Using Sprinklr Visual Insights, you can actually get an at-a-glance view for the performance of your social channels. It's a great tool for monitoring your social media performance. ### 4. Sprinklr competitive insights **Rating:** 5.0/5.0 stars **Reviewed by:** Pushkar C. | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2018 **What do you like best about Sprinklr Insights?** Sprinklr allows you to compare your competitors and understand their strategies. This helps us to derive valuable insights and target audience appropriately. Moreover the UI is flexible enough to undertsand the insights in quick time. **What do you dislike about Sprinklr Insights?** Probably the page loading is slow as it contains lot of data but then this completely depends on the network bandwidth **What problems is Sprinklr Insights solving and how is that benefiting you?** We are able to keep a track of social strategies of key players in our sector and identify the growth opportunities for us. ### 5. Very user-friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 10, 2018 **What do you like best about Sprinklr Insights?** I like how the platforms are designed and designated for each of their function. **What do you dislike about Sprinklr Insights?** None. This is a very user friendly service. **Recommendations to others considering Sprinklr Insights:** It's excellent. **What problems is Sprinklr Insights solving and how is that benefiting you?** Social Media ## Sprinklr Insights Discussions - [What are the benefits and challenges of using Sprinklr Insights for social media analytics?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sprinklr-insights-for-social-media-analytics) - [What is Sprinklr Modern Research used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-research-used-for) - [View Sprinklr Insights pricing details and edition comparison](https://www.g2.com/products/sprinklr-insights/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-12+07%3A05%3A05+-0500&secure%5Bsession_id%5D=42c2a9ba-a577-421f-b149-f27c11c09faa&secure%5Btoken%5D=4ff8d7d0f8b407de0a7202c262376eb4866776e281e8f908df32550a21fd185a&format=llm_user) ## Sprinklr Insights Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Media Channels** - Broadcast Media - Print Media - Online Media **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Brand Signals** - Comparison - AI - Brand Health **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Geographic Coverage** - Local Media - National Media - International Media **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Brand Analytics** - Trend Analysis - Tracking **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - AI Text Generation - AI Text Summarization ## Top Sprinklr Insights Alternatives - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,627 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,395 reviews)