--- title: Sprinklr Insights Reviews meta_title: 'Sprinklr Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 105 reviews by the users' company size, role or industry to find out how Sprinklr Insights works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 105 scale: '5' date_modified: '2026-07-07' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Sprinklr Insights Reviews **Vendor:** Sprinklr **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.3/5.0 **Total Reviews:** 105 ## About Sprinklr Insights Sprinklr Insights is an AI-powered consumer and brand intelligence platform for Enterprises that need to listen to and understand their customers, market and competitors to manage their reputation, drive better customer experiences and take data-led decisions. Sprinklr Insights supports an industry-leading number of channels and data sources, delivers actionable insights in real-time across areas like marketing, sales, product development, strategy and operations, is customized to business and vertical-specific use cases and is powered by patented deep learning capabilities. ## Sprinklr Insights Pros & Cons **What users like:** - Users value the **AI-powered analytics** of Sprinklr Insights, enabling insightful data gathering and trend spotting. (4 reviews) - Users find the **powerful social listening tools** of Sprinklr Insights invaluable for comprehensive brand analysis and market trends. (4 reviews) - Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing their analytics and improving decision-making efficiency. (3 reviews) - Users enjoy the **AI-driven insights** of Sprinklr Insights, allowing for efficient real-time analysis and customizable dashboards. (3 reviews) - Users appreciate the **powerful social listening and AI-driven analytics** of Sprinklr Insights for comprehensive market insights. (3 reviews) - Customer Support (3 reviews) - Users appreciate the **ease of use** of Sprinklr Insights, finding its interface intuitive and integration seamless. (3 reviews) - Intuitive (3 reviews) - Users appreciate the **easy-to-use sentiment analysis** in Sprinklr Insights, offering valuable insights based on audience emotions. (3 reviews) - Customization (2 reviews) **What users dislike:** - Users find the **learning curve steep** with Sprinklr Insights, making initial setup complex and time-consuming. (4 reviews) - Users find the **learning curve steep** for Sprinklr Insights, especially for new users with complex features and customization. (2 reviews) - Users find the **intuitiveness issue** of Sprinklr Insights frustrating, complicating the experience for new team members. (2 reviews) - Users find the **learning difficulty** with Sprinklr Insights challenging, as it requires time and training to master. (2 reviews) - Users recognize the **limited customization** in Sprinklr Insights, making it challenging for new users to adapt quickly. (2 reviews) - Time-consuming Processes (2 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) - Users find the **setup process complex** , making implementation and management of dashboards time-consuming and challenging. (1 reviews) - Users face **dashboard issues** with data inconsistencies and complex setup, impacting usability and accuracy of insights. (1 reviews) ## Sprinklr Insights Reviews ### 1. Valuable social listening tool **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** April 15, 2025 **What do you like best about Sprinklr Insights?** Sprinklr Insights is a good social listening tool that pulls insights from publicly available content sources and lets one do a bunch of out-of-the-box social listening and insights-gathering. It's clunky to use at times but for analysts and marketers alike, the Insights tool is a handy platform. Alerts and AI features make this tool easier to use over time **What do you dislike about Sprinklr Insights?** Data consistencies and API limitations can limit the platform's full potential. Set-up and implementation/integration can be complex and time-consuming, and governance of the many Insights dashboards can be difficult to manage **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr Insights is meant to be our in-house social listening tool to caputure digital intelligence/internet insights on topics related to our products and services It is meant to provide always-on insights to our teams to make better informed and insights-driven customer-centric decisions ### 2. Really helpful to understand users, but experience can be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Sprinklr Insights?** Sprinklr is a powerful platform that helps you monitor and analyze aspects of the online world. I really like how extensively you can customize the dashboards and metrics. **What do you dislike about Sprinklr Insights?** There are several limitations regarding the use of booleans. For example, there is no "inURL" boolean available, and you cannot use more than ten asterisks (*) in a single query. Additionally, you cannot interact with the external dashboard. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr helps us monitor relevant conversations around TAs and better understand our patients' needs. ### 3. Easy to use and fast **Rating:** 5.0/5.0 stars **Reviewed by:** Luis Felippe R. | customer support, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2025 **What do you like best about Sprinklr Insights?** The dashboard are well designed and show the datas i've been looking for without making me use many filters which reduces the amount of time i spent on work. I'ts easy to implement and use because the insight is allocated to the same software i talk to my customers daily. I use it more or less once in a week . I never needed to reach their customer support because the app just work as intended. It's fully integrated on sprinklr social which is great! **What do you dislike about Sprinklr Insights?** I don't have anything to complain about because everything work as intended **What problems is Sprinklr Insights solving and how is that benefiting you?** Helps me analyze social media data and saves me a lot of time ### 4. Best Tool for Social Media Management **Rating:** 4.5/5.0 stars **Reviewed by:** Anjali P. | Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2025 **What do you like best about Sprinklr Insights?** As a user of Sprinklr Insights, what I appreciate most is its powerful social listening and analytics capabilities. The platform excels at gathering and analyzing data across multiple channels simultaneously, which gives us a really comprehensive view of brand sentiment and market trends. The AI-powered analytics are particularly impressive - they help us spot emerging trends and potential issues before they become major concerns. It is also easy to integrate and implement, and the customer support is also excellent. **What do you dislike about Sprinklr Insights?** The learning curve with Sprinklr Insights is pretty steep - it can be overwhelming at first because there are so many features and options. The ease of use of the interface, while powerful, isn't particularly intuitive and sometimes feels like it was designed more for power users than casual team members. I often find myself having to retrain new team members on basic functions. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr Insights has been crucial in solving several key business challenges for us. It's drastically improved our crisis management by monitoring social sentiment and brand mentions in real-time. We can spot potential issues early and respond proactively rather than reactively. ### 5. Sprilklr insights is a great innovation in today's era. there models are running very well. **Rating:** 4.5/5.0 stars **Reviewed by:** Vaibhav L. | Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2025 **What do you like best about Sprinklr Insights?** As a user of Sprinklr Insights, what I like best is its AI-augmented analytics and the ability to screen activities in real time. The application easily merges information from various sources into a single interface, which makes it very easy to gauge customer sentiment and other trends. The fully customizable dashboards are one such feature – I can adjust them to display metrics that are relevant to my team. Also, the geo-sourced analytics yield essential information necessary for explaining the clientele’s behaviour in various geographical areas. The fact that we are now able to use the Sprinklr Tools has revolutionized the way we make decisions **What do you dislike about Sprinklr Insights?** Although Sprinklr Insights is an innovative platform, new users not acquainted with such a feature-packed tool may find the experience somewhat challenging at first. Certain abilities, such as advanced customization options, may need more user-friendly ways of getting around. Nevertheless, the customer support team is amazing and offers great assistance, which makes dealing with these difficulties a lot easier indeed. Once you manage to figure the tool out, it really is worth your money, delivering the value you expect. **What problems is Sprinklr Insights solving and how is that benefiting you?** it real time analytics from multiple platforms are truly amazing. The AI powered analytics are accurate and saving a lot of time. ### 6. Simple Tool for Great Customer Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Sachneet S. | Seo analyst manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2025 **What do you like best about Sprinklr Insights?** User-Friendly Interface, Advanced Analytics, Customizable Reporting, AI-Driven Insights Best Collaboration Tools The customer support team is very helpful and quick to respond Sprinklr Insights works well with other tools. It’s easy to connect with social media, websites, and other platforms. It gives real-time updates and insights.This tool is so helpful that you’ll find yourself using it daily **What do you dislike about Sprinklr Insights?** initial setup is complex requiring some time and training to fully understand the platform’s capabilities. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr Insights saves my time by automating data collection and report analysis. It helps track customer behavior and sentiment across platforms, making it easier to create strategies that actually work. using Sprinklr feels effortless and highly effective. ### 7. Sprinklr is an amazing tool - Very useful! **Rating:** 5.0/5.0 stars **Reviewed by:** Rim B. | Social Listening Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2021 **What do you like best about Sprinklr Insights?** Sprinklr Modern Research is a fantastic research tool to perform market research! I like the listening engine that lets me listen to specific conversations across the web. I also love how we can clean noises from our topic, as the tool really helps us in that sense. When creating a topic and a theme in listening, we can either use the simple mode or the advanced! Personally, I use the advanced one since we have more functions to use. **What do you dislike about Sprinklr Insights?** It would be great to have a way to upload all our social handles on Sprinklr without being obligated to add them one by one. Another problem I've been facing was for me to set up a keyword least at least 24h hours before using it. I can also add that if another user tags his topic with the same name, the number of mentions will directly reflect on your dashboard without you noticing. What I can suggest is maybe to send a notification to the owner of the tag to notify him that someone used his tag and that the numbers in our dashboard may be erroned. **Recommendations to others considering Sprinklr Insights:** I recommend Sprinklr Modern Research to all users seeking to collect data and use them to get valuable insights and analysis. This module is straightforward to use, and we familiarize ourselves with that tool very quickly. The tool allows us to search for any specific topic, get valuable data and also allow us to stay up to date on any subject we are working on and interpreting. We can easily find and identify trends so we stay one step ahead of the competition. It is possible to keep an eye on our competitors by including keywords related to their brand or one of their products or solution. By setting up keyword lists and creating topics, we can directly access the mentions and the metrics in our personalized dashboard. The dashboard itself is fantastic since we can add widgets and personalize them the way we want. For example, we can add a widget to showcase the total number of mentions, the number of comments by country, the number of keywords or hashtags from a specific area, or pull in data in a particular language. We have the social listening module, but we also have tools for benchmarking. These tools allow us to track our competitors and get insights on where we stand compared to them regarding the number of mentions, likes, shares, and any other engagement metrics. One of my collegue is using Sprout instead of Sprinklr, however I don't know why his agency thinks Sprout is a better tool. From my experience, what I could say is that Sprinklr Modern Research is a powerful tool, and I would recommend anyone to use it! **What problems is Sprinklr Insights solving and how is that benefiting you?** I have listened to conversations related to a specific keyword, brand, or product. It has been beneficial to know how many mentions we got on the internet and specifically on Twitter. ### 8. Sprinklr is a Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Cody W. | Associate AD/Chief Brand Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Sprinklr Insights?** Sprinklr has empowered our organization to make strategic decisions based on a wide array of data. From competitor benchmarking and crisis monitoring to deep dives into internal data, we have utitlized Spinklr daily for the past two years to increase engagement, improve brand health, and gain an edge over our competitors. **What do you dislike about Sprinklr Insights?** Sprinklr is extremely customizbale to your needs. This does entail a learning curve, which can be steep for novices, but once mastered, it's a powerful tool, and the team is super helpful at onboarding new users and solving problems in real time. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr helps us determine which strategies are effective for us and which are not. This allows us in real time to refine our approach to social. It also allows to monitor what works and what doesn't for our competitors, gleaning critical insights into areas we could leverage for our own success. ### 9. It give a good view, but difficult to manage interpret without Sprinklr team. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Sprinklr Insights?** Be able to select any channel and to cross data **What do you dislike about Sprinklr Insights?** difficult to know which element to select for each data **What problems is Sprinklr Insights solving and how is that benefiting you?** it allow proactivity thanks to the insight ### 10. User friendly **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2025 **What do you like best about Sprinklr Insights?** Easy to use - user friendly. Helpful for users. **What do you dislike about Sprinklr Insights?** Must add some features like the competitors provides. **What problems is Sprinklr Insights solving and how is that benefiting you?** Helps in repoting analysis , helps in decision making , saves time. ### 11. " it's about How does Sprinklr Insights contribute to your work " **Rating:** 4.5/5.0 stars **Reviewed by:** Santoshkumar p. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2023 **What do you like best about Sprinklr Insights?** It's been crucial, especially in monitoring global and regional banking conversations. We use Sprinklr Insights to gauge sentiment and volume on specific topics. Recently, with the spike in conversations about the Fed, ew quickly created talking points based on insights to guide our field teams. **What do you dislike about Sprinklr Insights?** Sounds like it's not just about handling social media but also calculated decision-making. I am intrigued. We'll definitely explore more times Sprinklr's features and customer services for our needs. **What problems is Sprinklr Insights solving and how is that benefiting you?** We had a fantastic onboarding team that helped us build a more engaging dashboard in just two weeks and provided thorough training for my team and me. Now, I confidently access the dashboard, finding insights that continually strengthen our business. The modules in the dashboard are customizable, and I can do everything I need. If I ever get stuck, someone at Sprinklr is always there to help, and usually, it turns out to be something on my end, not the platform. ### 12. " Insights made your brand the control center for social media " **Rating:** 4.5/5.0 stars **Reviewed by:** Harikesh P. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2024 **What do you like best about Sprinklr Insights?** During the 2022 event, I noticed a few attendees sharing negative feedback about our company's new product. This opportunity gave us the chance to quickly address these concerns. With the help of Sprinklr's expert team, we were able to understand, listen, solve, and calmly engage with the audience without being harsh. This showcases how adeptly we managed to turn unhappy attendees into satisfied ones, making our event extraordinary. **What do you dislike about Sprinklr Insights?** Need too much hardwork and expert's advise to take complete control on social research tool. after that you will be able to see who made previous comments, which put great insights for tracing down trolls on our accounts with active customer support efficiently. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr Insights helps you identify gossip instantly. It let's you to jump into those positive conversations right away, engaging with those customers first who are excited about what you're offering, and potentially reaching more people through their enthusiasm. It happens when you gain expertise from SI on using the right keywords, hashtags, identifying trending influencers, and taking control over social media first. ### 13. Using Sprinklr Insights for business discovery **Rating:** 5.0/5.0 stars **Reviewed by:** Clive R. | Director of Digital Social Media, Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Sprinklr Insights?** I can deep dive and slice huge amounts of data in under 5 minutes. I can deep dive by over 50 criteria. Language, country, region, sentiment, emotion, hashtags, phrases, channels, action words, writing style etc etc. This makes my role as a social media manager much easier to do. I can very quickly get to the data I need and download or export or schedule to people within my company or from our project partners. Built in AI highlights the key insights as to why there are peaks or issues of concern. **What do you dislike about Sprinklr Insights?** Some aspects are not possible due to the APIs of the networks e.g. LinkedIn. This means no one can view Sprinklr as the only activity you ever need to do. You also need to cover some aspects in the native channels, but this is rare but you need to be aware of this for any tool. **What problems is Sprinklr Insights solving and how is that benefiting you?** Competitive benchmarking, brand and marketing campaign reporting, influencer discovery and crisis management. All via a web or mobile app version. **Official Response from Rupali Verma:** > Hi Clive We're excited to hear that you are having a great experience with us. We love that you find Sprinklr Insights helps you in your role and gets you the data and insights in an efficient manner. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 14. Smooth platform to work **Rating:** 5.0/5.0 stars **Reviewed by:** Aviraj K. | Online brand reputation executive , Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2024 **What do you like best about Sprinklr Insights?** Assign task to every team member equally **What do you dislike about Sprinklr Insights?** Not work on mobile data network which sometimes in emergency required **What problems is Sprinklr Insights solving and how is that benefiting you?** Reaching to our customer and solving there problems through sprinkler insights makes work time consuming ### 15. To view customer insight from listening based dashboards an engage through an omni channel service **Rating:** 5.0/5.0 stars **Reviewed by:** Nesime E. | Customer Service Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Insights?** Efficient customer insight analysis, being able to track issues and provide FCR, and listening to what customers are talking about from an omnichannel service. The use of priority alerts to notify customer services when there is an issue that requires immediate attention, therefore, being able to provide optimal customer support. **What do you dislike about Sprinklr Insights?** As Sprinklr does base the majority of its data on keyword analysis, it can be, at times, difficult to pin point a particular issue as it does pick up other keywords when which may not be relevant to the topic you are listening to. **What problems is Sprinklr Insights solving and how is that benefiting you?** Being an omnichannel that covers all of our social platforms in one central place. The ability to separate public and private facing comments from customers so we can determine which ones we can community manage and ones that require more sensitive handling if it is a more complex query/complaint. Being able to filter dashboards upon varied top reasons for contact, and having different columns in our dashboards to make it easier for our customer service agents to navigate. Having different performance and SLA dashboard to track customer service agent progresses on their own performance and to better determine overall competence through peaks an troths. **Official Response from Rupali Verma:** > Hi Nesime We're excited to hear that you are having a great experience with us. It is great to know that you like how Sprinklr provides you detailed customer insights and the alerts help you proactively support your customers. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 16. Comprehensive Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Sara M. | Social Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Sprinklr Insights?** I like how many options are available to access from Sprinklr Insights. The ability to drill down in the data and the variety of sources that information can be pulled from. **What do you dislike about Sprinklr Insights?** While they are constantly updating the platform, it can ocassionally be overwhelming with the number of new options. The Knowledge Center is inconsistent in being helpful with information I need to troubleshoot on my own. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr Insights allows us to analyze a comprehensive data set that takes everything you could think of into consideration. We do not spend time bouncing between platforms and searches, it is all aggregated for you in one spot. We are able to highlight how successful social media marketing initiatives are, as well as give our product development team product feedback from our customers. ### 17. Actionable insights at your fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2023 **What do you like best about Sprinklr Insights?** The team assigned to onboard my business was top-notch. They built a robust dashboard in two weeks and fully trained my team and me shortly thereafter. I can confidently access the dashboard and find insights to strengthen my business. **What do you dislike about Sprinklr Insights?** I don't have any complaints. The modules are customizable in the dashboard, and I can do everything that I need to do. Should I ever get stuck (ie: a module isn't working) someone at Sprinklr always helps me to resolve it, and usually, it's me doing something wrong and not the platform. **What problems is Sprinklr Insights solving and how is that benefiting you?** As a financial institution, we're very concerned that a conversation on Twitter caused a bank run at SVB, ultimately closing down the bank. We are using Sprinklr insights to understand the global and regional banking conversation and how our bank fits in to it. We are looking at volume for certain topics with sentiment too. We're also looking to understand the conversation surrounding our competitors. Recently, we saw a spike in a conversation surrounding The Fed, so we created talking points for the field, based on the info from Sprinklr Insights. ### 18. " Insights to build top - notch brand " **Rating:** 4.5/5.0 stars **Reviewed by:** Rohan v. | Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** November 25, 2023 **What do you like best about Sprinklr Insights?** Using Sprinklr Insights, we have the opportunity to set alerts for influential topics, observe approaching campaign discussions, analyze post-launch debates, and capture competitive insights formm AI predictions and millions of social accounts in real-time. **What do you dislike about Sprinklr Insights?** while tracing comments word by word it becomes rigorous when your brand's identifiers are sprinkled online which goes towards unreliable data and difficulties in analysis. **What problems is Sprinklr Insights solving and how is that benefiting you?** It supports our team members in understanding the audience's sentiments toward our brand by tracking each broadcasted sentiment. Using its insights, we are finally able to generate new concepts for content that utilize the most effective language, keywords, and hashtags for various topics. Also here ew can categorize the comments surrounding our campaigns. ### 19. Complete social research tool **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel S. | Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Sprinklr Insights?** The customization options for queries, dashboards and reports/exports help you to get the most value from the data. Many of the other social listening tools on the market don't have the depth of capabilities that Sprinklr does, and it truly sets the platform apart. You can gather broad, high-level trends or drill down into specific conversations. **What do you dislike about Sprinklr Insights?** The configuration settings and different areas within the platform where you can make changes can be difficult to find to a new user. **What problems is Sprinklr Insights solving and how is that benefiting you?** We use it to find and analyze relevant conversations online. We are able to aggregate and generate insights in a scalable way. **Official Response from Rupali Verma:** > Hi Rachel We're excited to hear that you are having a great experience with us. It is great to know that you like Sprinklr's dashboards and reports and find our social listening capabilities to be better than other tools in the market If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 20. " Insights to build loyalty " **Rating:** 4.5/5.0 stars **Reviewed by:** Rehnuma Q. | Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2023 **What do you like best about Sprinklr Insights?** It helps to create a campaign with highly precise content that directly dives into the growth of angagements and sales. It makes it possible to shifted thier engagements to customers of brands by reaching them to understand their feedback, survey, sentimentsetc, **What do you dislike about Sprinklr Insights?** It needs a skilled team to the analysis of sentiments where possibility of getting inaccurate data. It is easy to use with little effort in implementation. It provides amazing customer support to decode complex terms. **What problems is Sprinklr Insights solving and how is that benefiting you?** It helps in tracking and putting powerful keywords, sentiments, content, and hashtags on social media platforms to boost sales and revenues of business. Their strategies also help to make your brand a monopoly in the market. ### 21. Good tool to get sentiments and track share of voice on social channels **Rating:** 4.0/5.0 stars **Reviewed by:** Vikash B. | Associate Director Program Management, Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Sprinklr Insights?** The tool provides good insght and easy to set up/ add new keywords to track the customer sentiments for any issue and also surface new trends by other competitors on social media **What do you dislike about Sprinklr Insights?** The tools can be bit overwhelming for new use. Could have different modes like biginner and advanced **What problems is Sprinklr Insights solving and how is that benefiting you?** We are able to monitor brand health and perfrom sentiment analysis for customer feedback with respect to brand and our product key words ### 22. The best personalized dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Ayesha K. | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2023 **What do you like best about Sprinklr Insights?** With Sprinklr Insights, it has become so easy to pinpoint which posts led to audience engagement and even gauge the general sentiment for our brand. If you are someone who gets easily intimidated by new technology, Sprinklr Insights will help you overcome that fear, as it has an extremely easy to use interface. The personalized dashboard is a feature I love, as it allows me to craft dashboards according to my needs and convenience. **What do you dislike about Sprinklr Insights?** It is slightly expensive, especially for smaller businesses or startups. **What problems is Sprinklr Insights solving and how is that benefiting you?** Very easy to focus on what matters most and improve our content with Sprinklr Insights. For our brand, this has resulted in increased growth and a stronger online presence. ### 23. Sprinklr has helped us save time and improve our analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Sprinklr Insights?** We can set alerts for topics and themes we know are important to hear about in a timely fashion We can look at conversation around all sorts of topics relating to upcoming campaigns We can analyse conversations about our campiagns once they've launched **What do you dislike about Sprinklr Insights?** It can sometimes be difficult to get accurate results on conversations/topics if you're trying to report on a specific campaign you've run 9or even your brand) if your brand name/hashtags/acronyms are in use elsewhere online. **What problems is Sprinklr Insights solving and how is that benefiting you?** Our customer service team are able to get a good understanding of how we are talked about as a brand. We cna then measure changes over time. We ae able to use insights to ideate about new content or find out what language/hashatgs to use when talking about certain topics We can see the volume of conversation about our campaigns and other brand-relevant topics. ### 24. Insights are great after multiple edits **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about Sprinklr Insights?** Insights are highly detailed which allows for customizable reporting and data analysis. Since implementing Sprinklr this year we've seen exponential growth in our campaign development and research. **What do you dislike about Sprinklr Insights?** The usability of the platform itself leaves something to be desired. If you want to create a custom dashboard or add a simple widget, there are multiple hoops to jump through. **What problems is Sprinklr Insights solving and how is that benefiting you?** Insights solves many problems for us, but most notably campaign performance and community engagement. There has always been a gap with Insights on what our audience is responding to and what campaigns drive the most engagement for us, but Insights has allowed us to make quicker, more informed decisions. ### 25. One of the best AI powered insights helpful for customer collaboration **Rating:** 4.5/5.0 stars **Reviewed by:** Siddharth K. | Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Sprinklr Insights?** Data is a powerhouse to build any customer oriented product and Sprinklr Insights is the exact tool to analyze that data to provide smart and quick insights in various forms **What do you dislike about Sprinklr Insights?** At the recent, I dont have anything to dislike about it **What problems is Sprinklr Insights solving and how is that benefiting you?** This AI powered tool actually reduces my work load by analyzing and sorting out the required data in various forms. I usually prefer visual presentation of insights which is helpful for me in understanding the customer behaviour and their action to various posts of products. ### 26. Sprinklr insights paves way to understand your products and services from your end users point. **Rating:** 4.5/5.0 stars **Reviewed by:** Amit P. | Senior Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2023 **What do you like best about Sprinklr Insights?** We have many widgets that have various metrics, dimensions that provide us with various data points to understand what our audience think about our offerings. **What do you dislike about Sprinklr Insights?** It would be great if the channels coverage can be improved as a example TIkTok or LinkedIn. **What problems is Sprinklr Insights solving and how is that benefiting you?** It helps us with various Industry use cases, like influencer identification and monitoring, event monitoring and healthcare professional monitoring. ### 27. All in one comprehensive social tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2023 **What do you like best about Sprinklr Insights?** Sprinklr insights is extremely useful to quickly analyse the market's temperature and also how it relates with your brand. I particularly like how this approach is extremely useful for crisis management, seeing how extensive the impact of the messages. Having this tool can keep you on the front step to handle any crisis as it parse automatically parse through million of data-points to give you the insights that matter. **What do you dislike about Sprinklr Insights?** There's a bit of a learning curve involved with Sprinklr Insights and I think user experience can be improved, with easier to understand structures and perhaps a bit more streamline with well indicated functionality. **What problems is Sprinklr Insights solving and how is that benefiting you?** Quickly churning through various and enourmous amount of data points even in real-time to get the insights that matter to you and to proactively protect your brand. ### 28. Review of Sprinklr insights **Rating:** 5.0/5.0 stars **Reviewed by:** Nikolaj Taszarek T. | Consumer and Community Insights & Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2023 **What do you like best about Sprinklr Insights?** I like that Sprinklr insights provide many opportunities, such as crisis monitoring, conversations about your brand, and campaign/product insights. **What do you dislike about Sprinklr Insights?** When setting up a topic, the preview is excellent but inaccurate. The sentiment of mentions pulled in also seems incorrect. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr insights make it easy for me to monitor our brand health. Last year we had a crisis, and we could quickly monitor our brand health using Sprinklr insights. Further, this year we have focused more on finding new ambassadors/influencers for our brand. Here benchmarking has become an important tool. Instead of doing biased selection of people we can now look into key figures of specific profiles and select the ones which lives up to certain requirements (reach, engagement etc.) **Official Response from Rupali Verma:** > Hi Nikolaj We're thrilled to hear that you are having a great experience with us. We are very happy to hear that you Sprinklr's product insights capabilities and find our platform to be proactive. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 29. Sprinklr Insights Helps inform Social Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Dianne H. | Communications Manager, Social Media, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Sprinklr Insights?** This is a powerful tool that allows you to easily monitor brand sentiment, identify potential crisis situations, and inform your strategy. The AI features make it very user friendly. **What do you dislike about Sprinklr Insights?** The tool is very robust, which can make it challenging to learn all its capabilities and be able to utilize everything to its full potential. Implementation can be a big lift. **What problems is Sprinklr Insights solving and how is that benefiting you?** Allows us to track the sentiment of our brand and monitor crisis situations when they arise. The dashboards and reporting help us easily communicate with stakeholders. **Official Response from Rupali Verma:** > Hi Dianne We're excited to hear that you are having a great experience with us. It is great to know that you like how Sprinklr helps you monitor brand sentiment and make proactive decisions. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 30. Sophisticated Social Publishing - All in one! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Sprinklr Insights?** I love how customizable everything is - if there is any piece of data you're looking for you, you can be certain you can find the analysis within Sprinklr. Their support team is also incredible and beyond helpful. **What do you dislike about Sprinklr Insights?** One of the downsides is that while all information is accessible, it sometimes comes with an additional cost. There are insights our team would love to have access to, but we don't have the budget for them. **What problems is Sprinklr Insights solving and how is that benefiting you?** Our KPI report has become so much quicker to pull now that we were able to build it within Sprinklr, so saving time has been a major benefit. We have also been able to reduce our case handle time due to the monitoring piece of Sprinklr. ### 31. Love the Listening data it provides **Rating:** 4.0/5.0 stars **Reviewed by:** Jyoti A. | Digital Expert, Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Sprinklr Insights?** Listening is easy to use and provides 360 degree data. I like how the insights are broken based on audience emotions i.e. positive, negative, or neutral. The inclusion of separators to get data is awesome and makes the tool extremely easy to use. **What do you dislike about Sprinklr Insights?** Nothing much apart from the licensing cost, which is on extremely higher side. Maybe they can launch the services in silos and can charge less when a particular service (listening/insights/etc) is availed. **What problems is Sprinklr Insights solving and how is that benefiting you?** We use Sprinklr insights to get a peek into what our target audience are talking about the brand, to gauge market sentiments and also to do competitor analysis. It helps us by providing all the data in one platform along with social scheduling and publishing. The reports are easy to export and use for presentations. **Official Response from Rupali Verma:** > Hi Jyoti We're thrilled to hear that you are having a great experience with us and we're committed to provide the best possible service to all of our customers. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 32. Great experience using Sprinklr so far! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Insights?** The ability you have to customize Sprinklr to fit your team's exact needs is what makes it THAT much better than any other social media management tool I've used. **What do you dislike about Sprinklr Insights?** That being said, it can be a bit overwhelming at first trying to digest all the possible configurations. Their team has been very helpful in figuring out how to make the tool best work for us, which I really appreciate. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr changed the game for our community management function. We previously used another tool that provided no insights on customer sentiment from inbounds, nor did it allow us to measure workload of our social support team, making it hard to forecast future team needs. Social listening was more of a buzzword before we used Sprinklr - their capabilities are the real deal. The social media insights are also a huge improvement from any other tool I have used. You can get so granular and even create your own custom metrics which has been very helpful for us. The time it takes to gather metrics for monthly and quarterly reports has decreased significantly, and we also have more faith in the numbers Sprinklr is presenting vs. the previous tool we used. **Official Response from Rupali Verma:** > Hi We're thrilled to hear that you are having a great experience with us. We are very happy to hear that you love out platform's customisation capabilities. It is great to know that Sprinklr has transformed your community management function to make it more efficient. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 33. User Friendly Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Arpit V. | Social Media Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Sprinklr Insights?** Various Features categorized and simple to navigate and work around with **What do you dislike about Sprinklr Insights?** A relatively slow tool but things are improving slowly and steadily **What problems is Sprinklr Insights solving and how is that benefiting you?** Helps us in monitoring our brand channels across platforms and also paid ads tracking which were previously unavialble ona single tool. ### 34. A Comprehensive soial media enterprise tool **Rating:** 4.0/5.0 stars **Reviewed by:** Katryna D. | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Insights?** The comprehensive insights provided can give a full 360 degree of your campaigns and how your brand fits into larger conversations. This is THE platform for enterprise use **What do you dislike about Sprinklr Insights?** Sometimes I find that it isn't the most intuitive program to use, and we need to rely on the Sprinklr experts to manage the system for us rather than managing the system for ourselves. Some APIs aren't available but usually that is down to the social platform itself. **What problems is Sprinklr Insights solving and how is that benefiting you?** We use Sprinklr for a variety of reasons across our business. It helps our employees stay compliance in our heavily regulated field, allows us to evaluate our social media campaigns, and lets us listen to important brand themes that help us create campaigns, and monitor our brand health. **Official Response from Rupali Verma:** > Hi Katryna We're thrilled to hear that you are having a great experience with us. We are very happy to hear that our platform helps you to plan and evaluate your social media campaigns effectively. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 35. OVERALL EXPERIENCE **Rating:** 4.0/5.0 stars **Reviewed by:** Sourav kumar . | LISTENER , Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2023 **What do you like best about Sprinklr Insights?** AI-powered research was the USP here i can say. Literally PRODUCTIVE OUTCOMES. **What do you dislike about Sprinklr Insights?** I can say that it can be more convenient on the accuracy aspect. **What problems is Sprinklr Insights solving and how is that benefiting you?** It is solving my problems by providing useful business insights which is resulting in effective steps in business and improved decision making. ### 36. A Great Product Once You Learn How to Use It **Rating:** 4.5/5.0 stars **Reviewed by:** Adam F. | Associate Editor and Social Media Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Insights?** There is so much data that can be analyzed and found through Sprinklr Insights. It takes a while to set up, but once that's done there is incredible worth. **What do you dislike about Sprinklr Insights?** It can be very daunting when you first look at it because of the vast amount of options that are available. It takes some time to learn it. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr Insights is helping our Social Media team better tailor our strategy to social rather than using Google Search trends to decide our social media planning. ### 37. Sprinklr insights **Rating:** 4.5/5.0 stars **Reviewed by:** Angie H. | Senior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about Sprinklr Insights?** You don't know what you don't know until you look further. Lots of information. **What do you dislike about Sprinklr Insights?** What specifically applies to my team my role and my area. **What problems is Sprinklr Insights solving and how is that benefiting you?** Used for listening based on trending topics. ### 38. How useful are Sprinklr offerings **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2023 **What do you like best about Sprinklr Insights?** It gives better updates about the product, you can understand the actual feedback of a user and analyze your product success accordingly. **What do you dislike about Sprinklr Insights?** It could give more deeper analysis for the business partners so that they can a kind of swot analysis of their products/services and makes it easier for their further business decisions. **What problems is Sprinklr Insights solving and how is that benefiting you?** I'm getting more inw8ghts about the services and help make in making comparative study and pick up the best possible offering for me ### 39. Good for customer insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2023 **What do you like best about Sprinklr Insights?** The consumer insights analytics help in understanding the customer behaviour and what customers are talking about. The datais rich and really helps to drill down to the specific information. **What do you dislike about Sprinklr Insights?** As the platform continusly updates it can be overwhelming at times. **What problems is Sprinklr Insights solving and how is that benefiting you?** It helps to look at various platforms at once which really helps in understanding the data and generating insights. We can conclude how the social media initiatives are and then work on the same with the team. ### 40. Powerful tool for understanding and tracking all online performances, trends & opportunities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2023 **What do you like best about Sprinklr Insights?** I like most about Sprinklr Insights is its comprehensive data coverage. It monitors over 25 social media platforms, including Twitter, Facebook, Instagram, LinkedIn, and TikTok, as well as news websites, blogs, and forums. This gives you a complete picture of what people are saying about your brand and industry online. **What do you dislike about Sprinklr Insights?** This tool have a lack of transparent communication. **What problems is Sprinklr Insights solving and how is that benefiting you?** It helped me to improve customer staisfaction, reduced cost, and mainly it helped me to improve brand reputation ### 41. The pinnacle in gaining the upper hand **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** May 17, 2023 **What do you like best about Sprinklr Insights?** Sprinklr insights provides me with the best ability to compare to our competitors, watch for risky situations and respond in the proper way based on insights into volume and sentiment metrics. It's one of the handiest tools to utilise to calm high level execs with executable metrics. **What do you dislike about Sprinklr Insights?** Some may find Sprinklr insights confusing and technical. Once you skill up on the platform using your success manager's expertise and knowledge base, it becomes an incredibly powerful tool. **What problems is Sprinklr Insights solving and how is that benefiting you?** Monitoring and responding to risk is probably our primary use for insights. It provides me with a way to quantify whether issues require further attention or we retain a watch and act situation. ### 42. Business Insight analyst **Rating:** 4.5/5.0 stars **Reviewed by:** Mohamed N. | Social Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Insights?** Sprinklr Insights proves to be a commendable tool, proficient in delivering real-time insights into customer sentiment and accurate predictions regarding customer behavior. Its user-friendly interface and intuitive navigation enhance its overall usability, ensuring a seamless experience for users. **What do you dislike about Sprinklr Insights?** although effective in its functionalities, exhibits a moderate pace in certain aspects. Loading presentations may require a few minutes, and the generation of reports can be comparatively sluggish **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr Insights proves to be an invaluable asset in my brand monitoring endeavors, particularly on social media platforms. Its robust capabilities enable me to efficiently track and address any instances of negative sentiment, effectively mitigating potential crises and safeguarding the brand's reputation. ### 43. Sprinklr is a great resource for a streamlined workflow. **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Insights?** I enjoy the ease of access to useful data, customizable dashboards and user experience of the interface. **What do you dislike about Sprinklr Insights?** I would like to see more details regarding sentiment. I am unsure how the program captures and classifies negative, neutral or positive semtiment. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr Insights provides detail trend reports, insights and data to support social media initiatives. I am able to clearly analyze strategies and rely on this platform to provide consistent learnings. **Official Response from Rupali Verma:** > Hi Taylor We're thrilled to hear that you are having a great experience with us. We are very happy to hear that you love our platform's customisable dashboards and detailed customer insights. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 44. It was a very good experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Sudhanshu M. | Process Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2023 **What do you like best about Sprinklr Insights?** Best CXM software which is the enables thousands of the world's largest enterprises use to market. Ease Of Use **What do you dislike about Sprinklr Insights?** Overall experience was good but somewhere need to change the Graphics. **What problems is Sprinklr Insights solving and how is that benefiting you?** About the Marketing & Strategies ### 45. Good and smart service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Sprinklr Insights?** I found it amazing that it is so quick and easy to understand. It has a better edge in terms of service than others. It is efficient and good. **What do you dislike about Sprinklr Insights?** There is some things eg: AI can be used more often with specific research. **What problems is Sprinklr Insights solving and how is that benefiting you?** It solves the problem of social media analytics, which is a good buzz in the business ### 46. Exceptional marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Bhanu Pratap m. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2023 **What do you like best about Sprinklr Insights?** AI capabilities, craft highly targeted content which resonate with follower **What do you dislike about Sprinklr Insights?** There is nothing specific except the pricing but it cope up **What problems is Sprinklr Insights solving and how is that benefiting you?** Increased my productivity by 400-500% ### 47. Sprinklr has a plethora of information. **Rating:** 4.0/5.0 stars **Reviewed by:** Katie B. | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about Sprinklr Insights?** Sprinklr Insights can help us identify whether or not a trend is still relevant, gauging whether or not we participate. Insights also allows us to listen for issues and potential crisis which puts us at ease. **What do you dislike about Sprinklr Insights?** Sprinklr Insights is not the most user-friendly technology and the sentiment could be improved. However, the knowledge and peace of mind it provides are invaluable. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr helps us keep a pulse on trends and conversations that are happening on social media. Since we are fairly flexible, we use the information to fuel our content strategy. **Official Response from Rupali Verma:** > Hi Katie We're thrilled to hear that you are having a great experience with us. We are very happy to hear that our platform helps you keep a check on the trends and proactively resolve issues If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 48. User Friendly and very Detail oriented tool **Rating:** 5.0/5.0 stars **Reviewed by:** Arpit V. | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Sprinklr Insights?** It is a very user-friendly tool and provides a lot of details in our day to day work. **What do you dislike about Sprinklr Insights?** Needs to improve upon the data accuracy. **What problems is Sprinklr Insights solving and how is that benefiting you?** This tool is helping us in monitoring our owned social media channels on various platforms. We are able to monitor the performance regularly and check the sentiment. **Official Response from Rupali Verma:** > Hi Arpit We're thrilled to hear that you are having a great experience with us. We are very happy to hear that you find our platform to be user-friendly. If you have any suggestions or feedback for us, please don't hesitate to reach out. We're always looking for ways to improve and we value your input. Thank you again for taking the time to leave this review! ### 49. Sprinklr insights for marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** September 25, 2023 **What do you like best about Sprinklr Insights?** The depth of the data that it provides during reporting. **What do you dislike about Sprinklr Insights?** The fact that I am never sure how up-to-date the data is. **What problems is Sprinklr Insights solving and how is that benefiting you?** Social media reporting. ### 50. All inclusive and extremely thorough! **Rating:** 4.5/5.0 stars **Reviewed by:** Noelle M. | Social Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Sprinklr Insights?** Sprinklr Modern Research is most helpful in painting a more comprehensive social picture of your brand-- all in one place. The platform is all-inclusive, easy to navigate, and easily customizable to your own research purposes/ agendas. **What do you dislike about Sprinklr Insights?** Sometimes there are too many options! Sprinklr Modern Research excels in all the avenues through which you can monitor your industry. However, the sheer amount of these avenues can be overwhelming and obfuscate the exact information you're looking for. **What problems is Sprinklr Insights solving and how is that benefiting you?** Sprinklr Modern Research has helped us answer many of our brand and industry monitoring questions. Before using Sprinklr, a team member would have to manually comb the internet for any mentions of our brand, competitors, and trending topics and send a report to the team. It was an extremely time-consuming task that was not as comprehensive as we would have liked. Now with Sprinklr Modern Research, all the information that would have taken hours to gather is compiled in an easily digestible format that can be distributed internally for social marketing purposes. ## Sprinklr Insights Discussions - [What are the benefits and challenges of using Sprinklr Insights for social media analytics?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sprinklr-insights-for-social-media-analytics) - [What is Sprinklr Modern Research used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-research-used-for) - [View Sprinklr Insights pricing details and edition comparison](https://www.g2.com/products/sprinklr-insights/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-07+14%3A22%3A55+-0500&secure%5Bsession_id%5D=354847ca-253f-4ea6-88b0-2ae531c91efd&secure%5Btoken%5D=875b45e9d06528a012cf70bead433c439e80c55eec0351ffc6440123c61cc6e2&format=llm_user) ## Sprinklr Insights Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Media Channels** - Broadcast Media - Print Media - Online Media **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Brand Signals** - Comparison - AI - Brand Health **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Geographic Coverage** - Local Media - National Media - International Media **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Brand Analytics** - Trend Analysis - Tracking **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Generative AI** - AI Text Generation - AI Text Summarization ## Top Sprinklr Insights Alternatives - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,624 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,387 reviews)