--- title: Sprinklr Insights Reviews meta\_title: 'Sprinklr Insights Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 105 reviews by the users' company size, role or industry to find out how Sprinklr Insights works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 105 scale: '5' date\_modified: '2026-08-26' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Sprinklr Insights Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Sprinklr Insights but has limited features. Are you part of the Sprinklr Insights team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Sprinklr Insights is an AI-native consumer intelligence platform that gives enterprises real-time consumer, competitor, and market intelligence from 30+ channels without the noise. It unifies the core listening and intelligence workflows that includes social listening, brand monitoring, Voice of the Customer, crisis management, and competitive intelligence on a single platform, turning fragmented conversations across social, digital, news, and review sources into clear, actionable recommendations. With more than a decade of purpose-built AI for unstructured data, Sprinklr Insights helps brands understand audiences, protect reputation, and make smarter, data-backed decisions. Key Features Most Comprehensive Channel Coverage: Integrates 30+ social and digital channels, 400K+ media sources, and 1B+ websites and review sites, plus the ability to ingest owned data, for a full 360-degree view of customer feedback. Social Listening: Monitor market conversations across 30+ channels, 400K+ media sources, and 1B+ websites and review sites for a full 360-degree view. Brand Monitoring and Reputation Management: Track mentions, KPIs, sentiment, and trends, and benchmark brand perception against competitors. Voice of the Customer: Capture feedback on products and services, spot trends, understand critical consumer needs and manage your online reputation effectively. PR and Crisis Management: Detect reputation threats early, get real-time alerts, and route insights to the right teams for a fast response. Sentiment Analysis: AI-powered sentiment and emotion detection across text, video, audio, and images, delivering 90%+ accurate, contextual insights. Competitive Intelligence and Benchmarking: Compare performance, engagement, and sentiment across competitor brands to uncover gaps and differentiators. Product and Visual Intelligence: Product Insights monitors feature requests and feedback, while Visual Insights analyzes images in conversations using AI detection. Audience, Competitor, and Brand Analytics: Deep analytics on audiences, competitors, and brand performance, complementing content-level analytics in Social. LLM Insights (AEO): Track and optimize how your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, and more, with prompts built from real customer conversations and competitor benchmarking on every prompt. Video Intelligence: Analyze video at scale with frame-level visual AI to detect logos, products, and demonstrations, decode audio and music trends, and spot emerging cultural moments and creators before they peak. Always-on Sprinklr Copilot: Research social, digital, and news sources conversationally, with citation-backed responses that surface original posts instantly. Built-in GenAI Automation: Automatically uncover root causes, identify next-best actions, and transform complex data, dashboards, and alerts into AI-generated summaries, while configuring advanced listening queries in seconds. Action Across Teams on a Unified Platform: Automatically create cases from customer feedback, route insights to the right personas, and power marketing, campaign, and advertising workflows with real-time social data. Fully Customizable Dashboards and Reports: Build custom widgets from any data source, define metrics and targets, choose visuals, and auto-refresh, share, or export at set intervals. Recognized Leader: Named a Leader in the 2026 Gartner Magic Quadrant for Social Listening and in 2025 for Voice of the Customer Platforms. * * * Seller [Sprinklr](https://www.g2.com/sellers/sprinklr) Discussions [Sprinklr Insights Community](https://www.g2.com/products/sprinklr-insights/discuss) Languages Supported English, French, Japanese, Korean, Portuguese Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 24 months [ View More Pricing Information ](https://www.g2.com/products/sprinklr-insights/pricing) ## Top-Rated Alternatives [ ![Brandwatch Consumer Intelligence](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brandwatch Consumer Intelligence") Brandwatch Consumer Intelligence 4.4/5(729) ](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) [ ![Meltwater](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meltwater") Meltwater 4.1/5(2,670) ](https://www.g2.com/products/meltwater/reviews) [ ![Sprout Social](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sprout Social") Sprout Social 4.4/5(6,877) ](https://www.g2.com/products/sprout-social/reviews) [ View All Alternatives ](https://www.g2.com/products/sprinklr-insights/competitors/alternatives) ## User Insights Average based on 105 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Biotechnology](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Biotechnology") AB Verified User in Biotechnology Mid-Market (51-1000 emp.) 4/15/2025 "Valuable social listening tool" 2/5 What do you like best about Sprinklr Insights? Sprinklr Insights is a good social listening tool that pulls insights from publicly available content sources and lets one do a bunch of out-of-the-box social listening and insights-gathering. It's clunky to use at times but for analysts and marketers alike, the Insights tool is a handy platform. Alerts and AI features make this tool easier to use over time Review collected by and hosted on G2.com. What do you dislike about Sprinklr Insights? Data consistencies and API limitations can limit the platform's full potential. Set-up and implementation/integration can be complex and time-consuming, and governance of the many Insights dashboards can be difficult to manage Review collected by and hosted on G2.com. What problems is Sprinklr Insights solving and how is that benefiting you? Sprinklr Insights is meant to be our in-house social listening tool to caputure digital intelligence/internet insights on topics related to our products and services It is meant to provide always-on insights to our teams to make better informed and insights-driven customer-centric decisions Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Pharmaceuticals](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Pharmaceuticals") UP Verified User in Pharmaceuticals Enterprise (\> 1000 emp.) 7/8/2025 "Really helpful to understand users, but experience can be improved" 4/5 What do you like best about Sprinklr Insights? Sprinklr is a powerful platform that helps you monitor and analyze aspects of the online world. I really like how extensively you can customize the dashboards and metrics. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Insights? There are several limitations regarding the use of booleans. For example, there is no "inURL" boolean available, and you cannot use more than ten asterisks (\*) in a single query. Additionally, you cannot interact with the external dashboard. Review collected by and hosted on G2.com. What problems is Sprinklr Insights solving and how is that benefiting you? Sprinklr helps us monitor relevant conversations around TAs and better understand our patients' needs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Luis Felippe R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luis Felippe R.") LR Luis Felippe R. customer support Enterprise (\> 1000 emp.) 2/18/2025 "Easy to use and fast" 5/5 What do you like best about Sprinklr Insights? The dashboard are well designed and show the datas i've been looking for without making me use many filters which reduces the amount of time i spent on work. I'ts easy to implement and use because the insight is allocated to the same software i talk to my customers daily. I use it more or less once in a week . I never needed to reach their customer support because the app just work as intended. It's fully integrated on sprinklr social which is great! Review collected by and hosted on G2.com. What do you dislike about Sprinklr Insights? I don't have anything to complain about because everything work as intended Review collected by and hosted on G2.com. What problems is Sprinklr Insights solving and how is that benefiting you? Helps me analyze social media data and saves me a lot of time Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Anjali P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anjali P.") AP Anjali P. Marketing Executive Mid-Market (51-1000 emp.) 1/17/2025 "Best Tool for Social Media Management" 4.5/5 What do you like best about Sprinklr Insights? As a user of Sprinklr Insights, what I appreciate most is its powerful social listening and analytics capabilities. The platform excels at gathering and analyzing data across multiple channels simultaneously, which gives us a really comprehensive view of brand sentiment and market trends. The AI-powered analytics are particularly impressive - they help us spot emerging trends and potential issues before they become major concerns. It is also easy to integrate and implement, and the customer support is also excellent. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Insights? The learning curve with Sprinklr Insights is pretty steep - it can be overwhelming at first because there are so many features and options. The ease of use of the interface, while powerful, isn't particularly intuitive and sometimes feels like it was designed more for power users than casual team members. I often find myself having to retrain new team members on basic functions. Review collected by and hosted on G2.com. What problems is Sprinklr Insights solving and how is that benefiting you? Sprinklr Insights has been crucial in solving several key business challenges for us. It's drastically improved our crisis management by monitoring social sentiment and brand mentions in real-time. We can spot potential issues early and respond proactively rather than reactively. Review collected by and hosted on G2.com. Show More 1/18/2025 Validated ReviewerIncentivizedSource: G2 invite ![Vaibhav L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vaibhav L.") VL Vaibhav L. Analyst Small-Business (50 or fewer emp.) 1/17/2025 "Sprilklr insights is a great innovation in today's era. there models are running very well." 4.5/5 What do you like best about Sprinklr Insights? As a user of Sprinklr Insights, what I like best is its AI-augmented analytics and the ability to screen activities in real time. The application easily merges information from various sources into a single interface, which makes it very easy to gauge customer sentiment and other trends. The fully customizable dashboards are one such feature – I can adjust them to display metrics that are relevant to my team. Also, the geo-sourced analytics yield essential information necessary for explaining the clientele’s behaviour in various geographical areas. The fact that we are now able to use the Sprinklr Tools has revolutionized the way we make decisions Review collected by and hosted on G2.com. What do you dislike about Sprinklr Insights? Although Sprinklr Insights is an innovative platform, new users not acquainted with such a feature-packed tool may find the experience somewhat challenging at first. Certain abilities, such as advanced customization options, may need more user-friendly ways of getting around. Nevertheless, the customer support team is amazing and offers great assistance, which makes dealing with these difficulties a lot easier indeed. Once you manage to figure the tool out, it really is worth your money, delivering the value you expect. Review collected by and hosted on G2.com. What problems is Sprinklr Insights solving and how is that benefiting you? it real time analytics from multiple platforms are truly amazing. The AI powered analytics are accurate and saving a lot of time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Sachneet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sachneet S.") SS Sachneet S. Seo analyst manager Small-Business (50 or fewer emp.) 1/17/2025 "Simple Tool for Great Customer Insights" 4.5/5 What do you like best about Sprinklr Insights? User-Friendly Interface, Advanced Analytics, Customizable Reporting, AI-Driven Insights Best Collaboration Tools The customer support team is very helpful and quick to respond Sprinklr Insights works well with other tools. It’s easy to connect with social media, websites, and other platforms. It gives real-time updates and insights.This tool is so helpful that you’ll find yourself using it daily Review collected by and hosted on G2.com. What do you dislike about Sprinklr Insights? initial setup is complex requiring some time and training to fully understand the platform’s capabilities. Review collected by and hosted on G2.com. What problems is Sprinklr Insights solving and how is that benefiting you? Sprinklr Insights saves my time by automating data collection and report analysis. It helps track customer behavior and sentiment across platforms, making it easier to create strategies that actually work. using Sprinklr feels effortless and highly effective. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rim B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rim B.") RB Rim B. Social Listening Analyst Enterprise (\> 1000 emp.) 12/12/2021 "Sprinklr is an amazing tool - Very useful!" 5/5 What do you like best about Sprinklr Insights? Sprinklr Modern Research is a fantastic research tool to perform market research! I like the listening engine that lets me listen to specific conversations across the web. I also love how we can clean noises from our topic, as the tool really helps us in that sense. When creating a topic and a theme in listening, we can either use the simple mode or the advanced! Personally, I use the advanced one since we have more functions to use. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Insights? It would be great to have a way to upload all our social handles on Sprinklr without being obligated to add them one by one. Another problem I've been facing was for me to set up a keyword least at least 24h hours before using it. I can also add that if another user tags his topic with the same name, the number of mentions will directly reflect on your dashboard without you noticing. What I can suggest is maybe to send a notification to the owner of the tag to notify him that someone used his tag and that the numbers in our dashboard may be erroned. Review collected by and hosted on G2.com. Recommendations to others considering Sprinklr Insights: I recommend Sprinklr Modern Research to all users seeking to collect data and use them to get valuable insights and analysis. This module is straightforward to use, and we familiarize ourselves with that tool very quickly. The tool allows us to search for any specific topic, get valuable data and also allow us to stay up to date on any subject we are working on and interpreting. We can easily find and identify trends so we stay one step ahead of the competition. It is possible to keep an eye on our competitors by including keywords related to their brand or one of their products or solution. By setting up keyword lists and creating topics, we can directly access the mentions and the metrics in our personalized dashboard. The dashboard itself is fantastic since we can add widgets and personalize them the way we want. For example, we can add a widget to showcase the total number of mentions, the number of comments by country, the number of keywords or hashtags from a specific area, or pull in data in a particular language. We have the social listening module, but we also have tools for benchmarking. These tools allow us to track our competitors and get insights on where we stand compared to them regarding the number of mentions, likes, shares, and any other engagement metrics. One of my collegue is using Sprout instead of Sprinklr, however I don't know why his agency thinks Sprout is a better tool. From my experience, what I could say is that Sprinklr Modern Research is a powerful tool, and I would recommend anyone to use it! Review collected by and hosted on G2.com. What problems is Sprinklr Insights solving and how is that benefiting you? I have listened to conversations related to a specific keyword, brand, or product. It has been beneficial to know how many mentions we got on the internet and specifically on Twitter. Review collected by and hosted on G2.com. Show More 3/26/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Cody W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cody W.") CW Cody W. Associate AD/Chief Brand Officer Mid-Market (51-1000 emp.) 2/9/2024 "Sprinklr is a Game Changer" 5/5 What do you like best about Sprinklr Insights? Sprinklr has empowered our organization to make strategic decisions based on a wide array of data. From competitor benchmarking and crisis monitoring to deep dives into internal data, we have utitlized Spinklr daily for the past two years to increase engagement, improve brand health, and gain an edge over our competitors. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Insights? Sprinklr is extremely customizbale to your needs. This does entail a learning curve, which can be steep for novices, but once mastered, it's a powerful tool, and the team is super helpful at onboarding new users and solving problems in real time. Review collected by and hosted on G2.com. What problems is Sprinklr Insights solving and how is that benefiting you? Sprinklr helps us determine which strategies are effective for us and which are not. This allows us in real time to refine our approach to social. It also allows to monitor what works and what doesn't for our competitors, gleaning critical insights into areas we could leverage for our own success. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") CT Verified User in Telecommunications Mid-Market (51-1000 emp.) 7/25/2023 "It give a good view, but difficult to manage interpret without Sprinklr team." 4/5 What do you like best about Sprinklr Insights? Be able to select any channel and to cross data Review collected by and hosted on G2.com. What do you dislike about Sprinklr Insights? difficult to know which element to select for each data Review collected by and hosted on G2.com. What problems is Sprinklr Insights solving and how is that benefiting you? it allow proactivity thanks to the insight Review collected by and hosted on G2.com. Show More 12/4/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 1/17/2025 "User friendly" 2.5/5 What do you like best about Sprinklr Insights? Easy to use - user friendly. Helpful for users. Review collected by and hosted on G2.com. What do you dislike about Sprinklr Insights? Must add some features like the competitors provides. Review collected by and hosted on G2.com. What problems is Sprinklr Insights solving and how is that benefiting you? Helps in repoting analysis , helps in decision making , saves time. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Sprinklr Insights? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sprinklr Insights ](https://www.g2.com/products/sprinklr-insights/discussions/new) GU Guest User What are the benefits and challenges of using Sprinklr Insights for social media analytics? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sprinklr-insights-for-social-media-analytics) GU Guest User What is Sprinklr Modern Research used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-sprinklr-modern-research-used-for) [ View all Discussions ](https://www.g2.com/products/sprinklr-insights/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Return on Investment 24 months ### Average Discount 12% [ View More Pricing Information ](https://www.g2.com/products/sprinklr-insights/pricing) Sprinklr Insights Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9406855d6b5e0a7393eaa753f8950f6f/brandwatch-consumer-intelligence.jpg "Product Avatar Image") Brandwatch Consumer... 4.4/5(729) [ Compare Now ](https://www.g2.com/compare/brandwatch-consumer-intelligence-vs-sprinklr-insights) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_69b30a63e937e0011b28ca1d8af3f30d/sprout-social.png "Product Avatar Image") Sprout Social 4.4/5(6,877) [ Compare Now ](https://www.g2.com/compare/sprinklr-insights-vs-sprout-social) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_46e0d2ba3ffe5aba83a48e060dfdfe5f/meltwater.png "Product Avatar Image") Meltwater 4.1/5(2,670) [ Compare Now ](https://www.g2.com/compare/meltwater-vs-sprinklr-insights) ##### ##### Sprinklr Insights Features Reports & Dashboards Report Customizability Report Exporting Scalability Social Analytics Competitor Analysis Follower Analysis Post Performance Monitoring & Listening Social Measurement Brand Monitoring Keyword Tracking Data Management & Analysis Sentiment Analysis Social Reporting Alerts and Notifications [ View More Features ](https://www.g2.com/products/sprinklr-insights/features) ##### Categories on G2 [Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)[Media Monitoring](https://www.g2.com/categories/media-monitoring) [Brand Intelligence](https://www.g2.com/categories/brand-intelligence) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which NLP platforms deliver the most measurable ROI within the first twelve months of adoption?](https://www.g2.com/discussions/which-nlp-platforms-deliver-the-most-measurable-roi-within-the-first-twelve-months-of-adoption)[What event registration platform makes sense for a small nonprofit or association that needs to sell tickets and manage attendees without a big software budget?](https://www.g2.com/discussions/what-event-registration-platform-makes-sense-for-a-small-nonprofit-or-association-that-needs-to-sell-tickets-and-manage-attendees-without-a-big-software-budget)[Which ethics and compliance training tools work for a company with under 300 employees that needs proper compliance coverage without an enterprise LMS budget?](https://www.g2.com/discussions/which-ethics-and-compliance-training-tools-work-for-a-company-with-under-300-employees-that-needs-proper-compliance-coverage-without-an-enterprise-lms-budget) [What are the best solutions for encrypted internal communications?](https://www.g2.com/discussions/what-are-the-best-solutions-for-encrypted-internal-communications)[Is CodeSignal worth it for engineering managers who want a trusted technical skills screening tool, based on user reviews?](https://www.g2.com/discussions/is-codesignal-worth-it-for-engineering-managers-who-want-a-trusted-technical-skills-screening-tool-based-on-user-reviews)[Pros and Cons Details](https://www.g2.com/products/sprinklr-insights/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)